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class="wp-block-template-part"><div class="entry-content content wp-block-post-content has-global-padding is-layout-constrained wp-block-post-content-is-layout-constrained"> <div class="wp-block-group alignfull is-style-padding-3 has-layer-accent-3-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center is-style-supporting has-accent-color has-text-color has-heading-3-font-size" id="h-content-api">CONTENT API</h1> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 52%"><div class="wp-block-media-text__content"> <h2 class="wp-block-heading" id="h-immediately-add-personalized-content-recommendations-to-your-website">Immediately add personalized content recommendations to your website</h2> <p>Increase the ROI of every piece of content by feeding your readers more things that they want to read. </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-primary"><a class="wp-block-button__link wp-element-button" href="https://www.parse.ly/get-a-demo/">Get a demo</a></div> </div> </div><figure class="wp-block-media-text__media"><img fetchpriority="high" decoding="async" width="845" height="503" src="https://www.parse.ly/wp-content/uploads/sites/6/2023/01/API-diagram.svg" alt="" class="wp-image-2573 size-full"/></figure></div> </div> <div class="wp-block-group alignfull is-style-stats is-style-padding-2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center is-style-supporting has-gray-color has-text-color has-heading-3-font-size" id="h-our-customers-get-results">Our customers get results</h2> <div class="wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center is-style-stat">+105%</p> <p class="has-text-align-center">paying subscribers</p> <figure class="wp-block-image aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/slate-black.svg" alt="" class="wp-image-1392" width="86" height="25"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center is-style-stat">+65%</p> <p class="has-text-align-center">page views</p> <figure class="wp-block-image aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/hello-fresh-old-color.svg" alt="" class="wp-image-1358" width="119" height="39"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center is-style-stat">+400%</p> <p class="has-text-align-center">daily newsletter subscribers</p> <figure class="wp-block-image aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/wired-color.svg" alt="" class="wp-image-1412" width="119" height="25"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-text-align-center is-style-stat">+300%</p> <p class="has-text-align-center is-style-default">recirculation</p> <figure class="wp-block-image aligncenter size-large is-resized"><img loading="lazy" decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/policy-genius-black.svg" alt="" class="wp-image-1380" width="124" height="23"/></figure> </div> </div> </div> <div class="wp-block-group alignfull is-style-padding-3 has-layer-3-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 66%"><div class="wp-block-media-text__content"> <h3 class="wp-block-heading has-heading-4-font-size" id="h-add-recommendations-to-all-your-channels-in-days-not-months">Add recommendations to all your channels in days, not months</h3> <p>Our easy-to-use API lets your team integrate recommendations into websites, apps, newsletters, and more.</p> </div><figure class="wp-block-media-text__media"><img loading="lazy" decoding="async" width="2871" height="1817" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/API-2.png?w=1024" alt="" class="wp-image-1483 size-full" srcset="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/API-2.png 2871w, https://www.parse.ly/wp-content/uploads/sites/6/2022/11/API-2.png?resize=300,190 300w, https://www.parse.ly/wp-content/uploads/sites/6/2022/11/API-2.png?resize=768,486 768w, https://www.parse.ly/wp-content/uploads/sites/6/2022/11/API-2.png?resize=1024,648 1024w, https://www.parse.ly/wp-content/uploads/sites/6/2022/11/API-2.png?resize=1536,972 1536w, https://www.parse.ly/wp-content/uploads/sites/6/2022/11/API-2.png?resize=2048,1296 2048w" sizes="auto, (max-width: 2871px) 100vw, 2871px" /></figure></div> <div style="height:48px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading has-heading-2-font-size" id="h-customized-for-your-reader-optimized-for-your-business-metrics">Customized for your reader, optimized for your business metrics</h4> <p>Whether you want to increase page views, engaged time, conversions, or more, our algorithm considers visitor behavior to fine-tune content recommendations based off what’s going to drive business impact.</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading has-heading-2-font-size" id="h-boost-recirculation-and-content-roi-with-personalized-recommendations">Boost recirculation and content ROI with personalized recommendations</h4> <p>Get more from your content archive. Leverage content consumption, profiles, and behavioral patterns to deliver the most engaging content to your readers.</p> </div> </div> </div> <div class="wp-block-group alignfull is-style-padding-2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-text-align-center is-style-supporting has-gray-color has-text-color has-heading-3-font-size" id="h-what-customers-are-saying">What customers are saying</h3> <div class="wp-block-columns alignwide is-style-cards is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="31" height="24" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/quotation-icon-1.svg" alt="" class="wp-image-1133"/></figure> <div style="height:16px" aria-hidden="true" class="wp-block-spacer"></div> <p>We’ve seen an increase in fan interaction since we launched Parse.ly’s content personalization. It’s allowed us to build a widget that gives our visitors a glimpse into what content is truly trending amongst the fanbase.</p> <cite><strong>Sam Flood</strong><br>Manager of Digital Innovation,<br>Minnesota Timberwolves</cite></blockquote> <figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/nba-color.svg" alt="" class="wp-image-1368" width="79" height="45"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <blockquote class="wp-block-quote has-quote-1-font-size is-layout-flow wp-block-quote-is-layout-flow"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="31" height="24" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/quotation-icon-1.svg" alt="" class="wp-image-1133"/></figure> <div style="height:16px" aria-hidden="true" class="wp-block-spacer"></div> <p>They’ve saved us tons of time, from curation of newsletters to our ability to run reporting and do analysis with the click of a button. Our newsletter creation time is down from 1 hour down to 5 minutes.</p> <cite><strong>Apartment Therapy Media</strong></cite></blockquote> <figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/apartment-therapy-color.svg" alt="" class="wp-image-1574" width="147" height="38"/></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <blockquote class="wp-block-quote has-quote-1-font-size is-layout-flow wp-block-quote-is-layout-flow"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="31" height="24" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/quotation-icon-1.svg" alt="" class="wp-image-1133"/></figure> <div style="height:16px" aria-hidden="true" class="wp-block-spacer"></div> <p>Slate has relied on Parse.ly’s recommendation API to row time-on-site and reader loyalty through several iterations of our site. It has powered everything from our most popular modules to personalized recirculation links to our queue of infinitely scrolling articles.</p> <cite><strong>David Stern</strong><br>VP of Product and Business Development, Slate</cite></blockquote> <figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/slate-black.svg" alt="" class="wp-image-1392" width="91" height="27"/></figure> </div> </div> </div> <div class="wp-block-group alignfull is-style-padding-3 has-layer-3-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile" style="grid-template-columns:auto 66%"><div class="wp-block-media-text__content"> <h3 class="wp-block-heading has-heading-4-font-size" id="h-cutting-edge-natural-language-processing">Cutting-edge natural language processing</h3> <p>At the end of 2022, we announced a major upgrade to the Content API: our new endpoint is the first product to commercially apply transformer models to create semantic understanding of your content. 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Our recommendations are more accurate.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-primary"><a class="wp-block-button__link wp-element-button" href="https://blog.parse.ly/machine-learning-content-api/" target="_blank" rel="noopener">Discover the new technology</a></div> </div> </div><figure class="wp-block-media-text__media"><video controls src="https://videos.files.wordpress.com/tgKilO6F/parsely_embeddings-2.mp4"></video></figure></div> <div style="height:48px" aria-hidden="true" class="wp-block-spacer"></div> </div> <div class="wp-block-group alignwide is-style-padding-2 is-layout-flow wp-block-group-is-layout-flow"> <section class="wp-block-athletics-blocks-vip-logo-quilt logo-quilt logo-quilt--center"><div class="logo-quilt__container"><div class="logo-quilt__intro"><h6>Companies using Parse.ly every day</h6></div><div class="logo-quilt__grid"> <div class="wp-block-athletics-blocks-logo-quilt-item logo-quilt__logobox"><div class="logo-quilt__logo"><img decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/medium-black-padded.svg" alt=""/></div></div> <div class="wp-block-athletics-blocks-logo-quilt-item logo-quilt__logobox"><div class="logo-quilt__logo"><img decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/bloomberg-black-padded.svg" alt=""/></div></div> <div class="wp-block-athletics-blocks-logo-quilt-item logo-quilt__logobox"><div class="logo-quilt__logo"><img decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/sky-black-padded.svg" alt=""/></div></div> <div class="wp-block-athletics-blocks-logo-quilt-item logo-quilt__logobox"><div class="logo-quilt__logo"><img decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/nbc-black-padded.svg" alt=""/></div></div> <div class="wp-block-athletics-blocks-logo-quilt-item logo-quilt__logobox"><div class="logo-quilt__logo"><img decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/policy-genius-black-padded.svg" alt=""/></div></div> <div class="wp-block-athletics-blocks-logo-quilt-item logo-quilt__logobox"><div class="logo-quilt__logo"><img decoding="async" src="https://www.parse.ly/wp-content/uploads/sites/6/2022/11/gusto-black-padded.svg" alt="gusto"/></div></div> </div></div></section> </div> <div class="wp-block-group alignwide is-style-padding-2 has-layer-4-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading has-text-align-center has-heading-4-font-size" id="h-ready-to-win-more-with-your-content">Ready to win more with your content? </h3> <p class="has-text-align-center is-style-subhead">Join thousands of editors and content marketers who use Parse.ly every day.</p> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-primary-btn"><a class="wp-block-button__link wp-element-button" href="parse.ly/getdemo">Get started today</a></div> </div> </div> <div class="wp-block-group alignfull is-style-padding-3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading alignwide has-text-align-center has-heading-4-font-size" id="h-frequently-asked-questions">Frequently asked questions</h3> <div class="wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained"><div id="rank-math-faq" class="rank-math-block is-style-accordion"> <div class="rank-math-list "> <div id="faq-question-675b442fb3592" class="rank-math-list-item"> <h3 class="rank-math-question ">What is the Content API?</h3> <div class="rank-math-answer "> <p>Make each user experience unique by showcasing your most popular content in real-time. Provide readers with tailored onsite experiences based on their interests to increase circulation and move users closer to your business goals.</p> </div> </div> <div id="faq-question-675b442fb3594" class="rank-math-list-item"> <h3 class="rank-math-question ">What is predictive analysis?</h3> <div class="rank-math-answer "> <p>Predictive analytics is a branch of advanced data analytics which is used to make predictions about future behavior based on the data acquired. Parse.ly incorporates predictive analytics into the Content API so you can make your content live longer online, resonate more with your audience, and help drive users to your business goals.</p> </div> </div> <div id="faq-question-675b442fb3595" class="rank-math-list-item"> <h3 class="rank-math-question ">Why is content personalization important?</h3> <div class="rank-math-answer "> <p>Content personalization is now, more than ever, the new standard in digital marketing and online storytelling. 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