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Conversational marketing software and conversational sales software create an instant connection between your business and your potential buyers at the exact time they’re the most interested — when they’ve intentionally visited your website."}},{"@type":"Question","name":"What is an example of conversational marketing?","acceptedAnswer":{"@type":"Answer","text":"Examples of conversational marketing include chatbots with pre-populated answers to frequently asked questions. Conversational marketing also comes in the form of sales chatbots that can complete a transaction or book an appointment."}},{"@type":"Question","name":"What are the benefits of conversational marketing?","acceptedAnswer":{"@type":"Answer","text":"One of the biggest benefits of conversational marketing platforms is the ability to engage potential customers in real time, earlier in the buying process. 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loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-workflows-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Workflows</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Kickstart go-to-market activities</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/data-enrichment"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-lead-enrich-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Lead Enrichment</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Append data in real-time</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ideal-customer"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="14" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-predictive-model-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Predictive Modeling</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Meet your next customer</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/data-services"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-data-mngt-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Data Management</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Automate engagement-ready data</p></a></li></ul></li></ul><ul class="SubMenu_columns__AoiZY SubMenu_columns_1___D5HV" style="background-color:#f8f9ff" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(3, minmax(0, 1fr))"><li><a data-cy="link" href="https://market.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">App Marketplace</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Get integrations that deliver innovation</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/enterprise"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Enterprise</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Transformative solutions for industry leaders</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/enterprise-api"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">API</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Deliver data across business systems & workflows</p></a></li></ul></li></ul></div></li><li data-cy="menu_link" data-automation-id="automation-Pricing" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/pricing"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Pricing</span></a></li><li data-cy="menu_link" data-automation-id="automation-Our Data" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/data"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Our Data</span></a></li><li data-cy="menu_link" data-automation-id="automation-Resources" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N MenuLink_menu_item_has_children__WyIY0 "><a tabindex="0" class="MenuLink_link__dWxpL" id="mainMenuItem_4" aria-expanded="false" data-toggle="dropdown" data-cy="menu_link_anchor" role="button"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Resources</span></a><div data-cy="sub_menu" class="SubMenu_sub_menu___HkPW SubMenu_close__sRJbH " aria-labelledby="mainMenuItem_4" style="width:40rem;left:-9rem"><ul class="SubMenu_columns__AoiZY SubMenu_columns_2__jymxI" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Learn</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a data-cy="link" href="https://pipeline.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Blog</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/case-studies"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Case Studies</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/resources"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Resource Center</span></div></a></li><li><a data-cy="link" href="//www.zoominfo.com/lead-generation-tools" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Free Tools</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/plays"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">GTM Plays</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/help-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Help Center</span></div></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Company</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">About Us</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/careers"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Careers</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/partner"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Partner Program</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/newsroom"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Newsroom</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/trust-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Trust Center</span></div></a></li></ul></li></ul></div></li></ul></nav><ul class="SideMenu_side_menu__MCGwl SideMenu_reduce_spaces__331bN SideMenu_desktop__CaOLk" data-cy="side_menu"><li data-automation-id="automation-navbar-contact-sales" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ secondary-btn-white" data-cy="link" href="/free-trial-contact-sales">Contact Sales</a></li><li data-automation-id="automation-navbar-free-trial" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ primary-btn" data-cy="link" href="/free-trial?camp_id=7014y000001e1p9AAA">Free Trial</a></li></ul></div></div></header><main role="main" class="Layout_content__z2wP2" id="main-content" tabindex="-1"><div data-cy="hero-theme-banner-wrapper" id="hero-theme-banner" class="HeroThemeBanner_hero_wrapper__v_xV9 HeroThemeBanner_chat__CCI_u HeroThemeBanner_default__dUBzq"><div class="HeroThemeBanner_inner_wrapper__E8Y_8"><div data-cy="hero-content" class=""><section role="region" aria-label="Hero Banner" class="HeroThemeBanner_content_max_width__kU1_u"><div data-cy="default-theme-hero-banner" class="DefaultThemeHeroBanner_body__YTTgv undefined undefined"><div class="DefaultThemeHeroBanner_text_wrapper__WZUQ1"><div data-cy="hero-left-side-content" class="HeroLeftSideContent_wrapper__wTPlt undefined undefined undefined"><h1 class="h1 large" data-cy="hero-red-dot">Turn your website into a digital storefront<span data-cy="red-dot" class="chili">.</span></h1><div class="HeroLeftSideContent_subtitle__ChPGO dark html-content"><p>Route more qualified leads to your sales team with ZoomInfo Chat — a data-powered chat tool that’s tech-stack friendly, easy to use, and developed to accelerate sales pipeline.</p> </div><div class="HeroLeftSideContent_flex_links__e49yT"><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn HeroLeftSideContent_hero_btn__XC55j primary-btn">Request Demo</button><a class="HeroLeftSideContent_link__zR8t1 dark text-link" data-cy="hero-link" href="/products/chat/pricing">Get Pricing</a></div></div></div><div data-cy="media-wrapper" class="DefaultThemeHeroBanner_media_wrapper__R_djp"><img alt="image" data-cy="image" fetchpriority="high" width="617" height="635" decoding="async" data-nimg="1" style="color:transparent;height:auto" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/chat-header-home-2.png?w=640&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/chat-header-home-2.png?w=1920&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/chat-header-home-2.png?w=1920&q=75"/></div></div><section data-cy="key-features" role="region" aria-label="Default Hero Banner" class="DefaultThemeHeroBanner_features_list__r6E8e"><p data-cy="feature" class="DefaultThemeHeroBanner_feature__LF9q1 h4">See who is on your website </p><p data-cy="feature" class="DefaultThemeHeroBanner_feature__LF9q1 h4">Bring your reps in front of your high-valued visitors</p><p data-cy="feature" class="DefaultThemeHeroBanner_feature__LF9q1 h4">Convert a conversation into a meeting with the click of a button</p></section></section></div></div></div><div class="birch-bg page-pt wrapper-padding" data-cy="content-title"><h2 class="content-max-width-narrow text-center h1">Trigger tailored chat experiences.</h2></div><div class="birch-bg undefined ContentSection_light__h18rI ContentSection page-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe ContentSection_content "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="LIVE-CHAT"><p data-cy="label" class="eyebrow light">LIVE CHAT</p></div><h2 class="ContentSection_title__GCBY4">Accelerate primed to buy leads to the finish line.</h2><div class="ContentSection_text__56eDX ContentSection_text html-content content-simple"><p>Get instant alerts when ideal leads or existing customers are on your website, then kick off the conversation from your favorite collaboration channel.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button><a class="ContentSection_link__w6oyh light text-link" data-cy="link" href="/products/chat/live-chat">Learn more about Live Chat</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="576" height="774" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/chat-live-chat-accelerate-leads-2.png?w=640&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/chat-live-chat-accelerate-leads-2.png?w=1200&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/chat-live-chat-accelerate-leads-2.png?w=1200&q=75"/></div></div></div></section></div><div class="ivory-bg undefined ContentSection_light__h18rI ContentSection page-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R ContentSection_reverse__pG_2P ContentSection_top__SdkPb"><div class="ContentSection_content__jW4xe ContentSection_content ContentSection_top__SdkPb "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="CHATBOT"><p data-cy="label" class="eyebrow light">CHATBOT</p></div><h2 class="ContentSection_title__GCBY4">Bring intelligence to the conversation.</h2><div class="ContentSection_text__56eDX ContentSection_text html-content content-simple"><p>Steer the conversation based on what they are looking for. Leverage Intent signals and company news to drive conversations, and attributes like annual revenue, company size, and location to route leads.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button><a class="ContentSection_link__w6oyh light text-link" data-cy="link" href="/products/chat/sales-chatbot">Learn about Chatbot</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_content__a0OLM ContentSection_reverse__pG_2P "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="1874" height="878" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/chat-intelligence.png?w=1920&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/chat-intelligence.png?w=3840&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/chat-intelligence.png?w=3840&q=75"/></div></div></div></section></div><div class="birch-bg undefined ContentSection_light__h18rI ContentSection page-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe ContentSection_content "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="REAL-TIME-MEETING-SCHEDULER"><p data-cy="label" class="eyebrow light">REAL-TIME MEETING SCHEDULER</p></div><h2 class="ContentSection_title__GCBY4">Secure the meeting.</h2><div class="ContentSection_text__56eDX ContentSection_text html-content content-simple"><p>Automated meeting and demo scheduler speed up the sales cycles allowing you or your chatbot to engage prospects—on the fly.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button><a class="ContentSection_link__w6oyh light text-link" data-cy="link" href="/products/chat/appointment-scheduler">Learn about Real-Time Meeting Scheduler</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="779" height="954" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/meeting-new.png?w=828&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/meeting-new.png?w=1920&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/meeting-new.png?w=1920&q=75"/></div></div></div></section></div><section role="region" aria-label="Featured Testimonials Slider" data-cy="testimonials-slider" class="TestimonialSlider_testimonial_swiper__Ov_fK undefined birch-bg"><div class="black-bg"><section data-cy="horizontal-gradient" class="HorizontalGradient_horizontal_gradient__nDpBh chat-gradient-bg"></section><div class="wrapper-padding"><div data-cy="embla-slider" class="EmblaCarousel_embla__WcMWs EmblaCarousel_dark_theme__3UAxN EmblaCarousel_page_pagepartner_testimonials_testimonialsslider_type__u4rWK"><div class="EmblaCarousel_embla_viewport__lxwZX"><div class="EmblaCarousel_embla_container__WbFAi"><div data-cy="embla-slide" class="EmblaCarousel_embla_slide__wWVI3 EmblaCarousel_active__1W6Q1 EmblaCarousel_page_pagepartner_testimonials_testimonialsslider_type__u4rWK" id="embla-slide-0"><div class="EmblaCarousel_embla_slide_number__y1eEN"><div><div data-cy="testimonial" id="testimonial-0-ZoomInfo_Cha" class="Testimonial_wrapper__rKF6x Testimonial_chat__cAYY2 "><div class="Testimonial_testimonial__0f2ow"><div class="Testimonial_container__gM8o_"><div class="Testimonial_text_block__kNqDa "><h3 data-cy="testimonial-title" class="Testimonial_title__3z3rP">"Compared to our previous vendor, we’re seeing 30% more engagement with ZoomInfo Chat.</h3><p data-cy="testimonial-content" class="p large">ZoomInfo Chat checked all our boxes. With plug-and-play integrations, real-time insights, an easy-to-use conversation builder, and a live meeting scheduler, it was like we had struck gold. Not to mention, it’s fueled by ZoomInfo’s deep insights and data coverage."</p><div data-cy="testimonial-logo" class="Testimonial_logo__35RsU"><img alt="ChurnZero-Logo" data-cy="image" loading="lazy" width="174" height="47" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2022/01/ChurnZero-Logo.svg"/></div><div data-cy="testimonial-author" class="Testimonial_author_wrapper__nhZaS"><img alt="Alex Weihmann" data-cy="image" loading="lazy" width="59" height="59" decoding="async" data-nimg="1" class="Testimonial_author_img__iZAkv" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/Alex-Weihmann.jpg?w=64&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/Alex-Weihmann.jpg?w=128&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/Alex-Weihmann.jpg?w=128&q=75"/><div><h2 class="Testimonial_name__UFygF h5" data-cy="heading">Alex Weihmann</h2><p data-cy="testimonial-author-job-title" class="Testimonial_job_title__gKf7O p ">Marketing Manager</p></div></div></div></div></div></div></div></div></div></div><div class=" EmblaCarousel_page_pagepartner_testimonials_testimonialsslider_type__u4rWK"></div></div></div></div></div></section><section data-cy="review-section" role="region" aria-label="Reviews" class="ReviewsSection_wrapper__dR_c1 wrapper-padding black-bg page-pt-pb"><div data-cy="content" class="ReviewsSection_content__q4NXC content-max-width"><div data-cy="cards-list" class="ReviewsSection_cards_list__uzY_s grid-3-items-list"><a data-cy="link" target="_blank" rel="noopener" href="https://www.g2.com/products/zoominfo-marketingos/reviews/zoominfo-marketingos-review-4784116" class="G2ReviewsCard_card_wrapper__YHyzC"><div data-cy="card" class="G2ReviewsCard_card__nwOQN ivory grey-800-bg"><div class="G2ReviewsCard_author_wrapper__QfhSu"><div data-cy="avatar" class="G2ReviewsCard_image__xdzJO"><img alt="Daniil K, Global Sales Development Manager" data-cy="image" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/Daniil-k.jpeg?w=128&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/Daniil-k.jpeg?w=256&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/Daniil-k.jpeg?w=256&q=75"/></div><div class="G2ReviewsCard_author_details__o0XAj h6"><h3 data-cy="author-name" class="G2ReviewsCard_author_name__c5axg capitalize bolder">Daniil K, Global Sales Development Manager</h3><div data-cy="rating" class="G2ReviewsCard_stars__sThZ_"><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/></div></div></div><div data-cy="review-content" class="G2ReviewsCard_review_content__mM1gQ"><div><h3 data-cy="quote" class="G2ReviewsCard_quote__e6r3o bolder h6"><span>“</span>We migrated off of Drift and saw a ton of value<span>”</span></h3><p data-cy="text" class="G2ReviewsCard_review_text__RBlZw small">ZoomInfo's website chat is an amazing tool set to build new playbooks fast and leverage existing playbooks to build faster."</p></div><p data-cy="review-link" class="G2ReviewsCard_review_link__SiN4c text-link dark">Read full review</p></div></div></a><a data-cy="link" target="_blank" rel="noopener" href="https://www.g2.com/products/zoominfo-marketingos/reviews/zoominfo-marketingos-review-4637738" class="G2ReviewsCard_card_wrapper__YHyzC"><div data-cy="card" class="G2ReviewsCard_card__nwOQN ivory grey-800-bg"><div class="G2ReviewsCard_author_wrapper__QfhSu"><div data-cy="avatar" class="G2ReviewsCard_image__xdzJO"><img alt="Jenn S, Chief Marketing Officer" data-cy="image" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/Jenn-S.webp?w=128&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/Jenn-S.webp?w=256&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/Jenn-S.webp?w=256&q=75"/></div><div class="G2ReviewsCard_author_details__o0XAj h6"><h3 data-cy="author-name" class="G2ReviewsCard_author_name__c5axg capitalize bolder">Jenn S, Chief Marketing Officer</h3><div data-cy="rating" class="G2ReviewsCard_stars__sThZ_"><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/></div></div></div><div data-cy="review-content" class="G2ReviewsCard_review_content__mM1gQ"><div><h3 data-cy="quote" class="G2ReviewsCard_quote__e6r3o bolder h6"><span>“</span>Knocked my socks off<span>”</span></h3><p data-cy="text" class="G2ReviewsCard_review_text__RBlZw small">This is the ultimate website chat for an ABM shop. Native chat inside Slack with the ability for sales reps to invite anyone in the company to ask questions, great integrations with my tech stack - it feels like it has nearly everything.</p></div><p data-cy="review-link" class="G2ReviewsCard_review_link__SiN4c text-link dark">Read full review</p></div></div></a><a data-cy="link" target="_blank" rel="noopener" href="https://www.g2.com/products/zoominfo-marketingos/reviews/zoominfo-marketingos-review-4637843" class="G2ReviewsCard_card_wrapper__YHyzC"><div data-cy="card" class="G2ReviewsCard_card__nwOQN ivory grey-800-bg"><div class="G2ReviewsCard_author_wrapper__QfhSu"><div data-cy="avatar" class="G2ReviewsCard_image__xdzJO"><img alt="Lisa B, Co-Founder" data-cy="image" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/Lisa-B.webp?w=128&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/Lisa-B.webp?w=256&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/Lisa-B.webp?w=256&q=75"/></div><div class="G2ReviewsCard_author_details__o0XAj h6"><h3 data-cy="author-name" class="G2ReviewsCard_author_name__c5axg capitalize bolder">Lisa B, Co-Founder</h3><div data-cy="rating" class="G2ReviewsCard_stars__sThZ_"><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/><img alt="star" loading="lazy" width="18" height="18" decoding="async" data-nimg="1" class="ReviewsSection_star__uWDNT" style="color:transparent" src="/_next/static/media/full-star.3127d857.svg"/></div></div></div><div data-cy="review-content" class="G2ReviewsCard_review_content__mM1gQ"><div><h3 data-cy="quote" class="G2ReviewsCard_quote__e6r3o bolder h6"><span>“</span>The last chatbot you'll ever need<span>”</span></h3><p data-cy="text" class="G2ReviewsCard_review_text__RBlZw small">The branching logic to given custom pathways for visitors (we have a diverse set target audiences), is the best I've seen in any chatbot to date!</p></div><p data-cy="review-link" class="G2ReviewsCard_review_link__SiN4c text-link dark">Read full review</p></div></div></a></div><div data-cy="image-list" class="ReviewsSection_images__PJ1_h"><img alt="image" data-cy="image" loading="lazy" width="180" height="200" decoding="async" data-nimg="1" class="ReviewsSection_cimg__C4YjS" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/04/Lead-Intelligence-1-1.png?w=256&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/04/Lead-Intelligence-1-1.png?w=384&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/04/Lead-Intelligence-1-1.png?w=384&q=75"/><img alt="image" data-cy="image" loading="lazy" width="178" height="200" decoding="async" data-nimg="1" class="ReviewsSection_cimg__C4YjS" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/04/Marketing-Account-Intelligence-1-1.png?w=256&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/04/Marketing-Account-Intelligence-1-1.png?w=384&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/04/Marketing-Account-Intelligence-1-1.png?w=384&q=75"/><img alt="image" data-cy="image" loading="lazy" width="178" height="200" decoding="async" data-nimg="1" class="ReviewsSection_cimg__C4YjS" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2024/04/Buyer-Intent-Data-Providers-1.png?w=256&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2024/04/Buyer-Intent-Data-Providers-1.png?w=384&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2024/04/Buyer-Intent-Data-Providers-1.png?w=384&q=75"/></div></div></section><section class="undefined FaqAccordion ivory-bg light page-pt-pb wrapper-padding " data-cy="accordion-wrapper"><div class="FaqAccordion_content__LdIQx content-max-width"><div class="FaqAccordion_body__3AktR " data-cy="body"><div class="FaqAccordion_title_section__PLx_5 elderberry"><h2 class="h2 capitalize" data-cy="title">Get Answers: Conversational Sales & Marketing FAQs</h2></div><div class="FaqAccordion_faq_section__yOota" data-cy="faq-section"><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp AccordionItem_light__5fSum AccordionItem_default__DcGK6 pointer focus-border" id="accordion-0" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">What is a conversational marketing platform?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content "><p><span style="font-weight: 400;">A conversational marketing platform is software that allows you to talk to prospective leads on social media or when they visit your website. This is a critical time to get your prospects’ attention.</span></p> <p><span style="font-weight: 400;">Conversational marketing software and conversational sales software create an instant connection between your business and your potential buyers at the exact time they’re the most interested — when they’ve intentionally visited your website. </span></p> <p><span style="font-weight: 400;">Live chat platforms allow you to answer questions or guide your prospects to your latest product launches and timely offers — all in real time. </span></p> <p><span style="font-weight: 400;">What else can a conversational marketing platform do for you? Learn more about </span><a href="https://pipeline.zoominfo.com/marketing/what-is-conversational-marketing"><span style="font-weight: 400;">how chat can turn visitors into buyers</span></a><span style="font-weight: 400;">. </span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp AccordionItem_light__5fSum AccordionItem_default__DcGK6 pointer focus-border" id="accordion-1" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">What is an example of conversational marketing?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content "><p><span style="font-weight: 400;">Examples of conversational marketing include chatbots with pre-populated answers to frequently asked questions. </span></p> <p><span style="font-weight: 400;">Conversational marketing also comes in the form of sales chatbots that can complete a transaction or book an appointment. </span></p> <p><span style="font-weight: 400;">Businesses can also leverage a live chat component to connect sales or support staff with prospects one-on-one. </span></p> <p><span style="font-weight: 400;">Read up on </span><a href="https://pipeline.zoominfo.com/marketing/arjun-pillai-zoominfo-chat"><span style="font-weight: 400;">how ZoomInfo’s Chat platform works</span></a><span style="font-weight: 400;">.</span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp AccordionItem_light__5fSum AccordionItem_default__DcGK6 pointer focus-border" id="accordion-2" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">What are the benefits of conversational marketing?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content "><p><span style="font-weight: 400;">One of the biggest benefits of conversational marketing platforms is the ability to engage potential customers in real time, earlier in the buying process. </span></p> <p><span style="font-weight: 400;">This allows you to shorten your sales cycle, increase close rates and prioritize the customer experience. </span></p> <p><span style="font-weight: 400;">Instead of asking your prospects to fill out forms or make a phone call, you can engage them with personalized communication in real time </span><i><span style="font-weight: 400;">and</span></i><span style="font-weight: 400;"> on their timeline.</span></p> <p><span style="font-weight: 400;">Thinking about implementing conversational marketing for your business? Read the </span><a href="https://pipeline.zoominfo.com/marketing/choosing-right-chat-platform"><span style="font-weight: 400;">buyer’s guide to choosing the right chat platform</span></a><span style="font-weight: 400;">. </span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp AccordionItem_light__5fSum AccordionItem_default__DcGK6 pointer focus-border" id="accordion-3" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">How do chatbots help sales? </h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content "><p><span style="font-weight: 400;">Chatbots help sales by showing you who is on your website, qualifying your potential customers, and connecting them to your sales reps right away. </span></p> <p><span style="font-weight: 400;">Chatbots can save your potential customers time by answering questions, guiding them to the right solutions, and even booking meetings. </span></p> <p><span style="font-weight: 400;">By automating some of these motions, chatbots make your sales team more efficient. This allows your sales reps to focus more on relationship-building and less on administrative tasks. </span></p> </div></div></div></div></div></div></section><div data-cy="cta-banner" class="CtaBanner_wrapper__0W0xQ CtaBanner"><div data-cy="wrapper" class="CtaBanner_container__0cylK CtaBanner_container CtaBanner_product__UHnos CtaBanner_chat__96N99 wrapper-padding"><div class="CtaBanner_content__WA1It CtaBanner_content content-max-width"><div class="CtaBanner_text__fDg4K"><h2 data-cy="title" class="CtaBanner_title__CGOPn CtaBanner_title super h1">Ready to own your market?</h2><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn CtaBanner_link__1E3_P CtaBanner_link primary-btn">Request Demo</button></div></div></div></div></main><footer data-cy="footer" role="contentinfo" class="Footer_footer__X1Jp0 wrapper-padding undefined"><div class="content-max-width undefined" data-cy="footer-not-simple"><div class="container"><div 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This is a critical time to get your prospects’ attention.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eConversational marketing software and conversational sales software create an instant connection between your business and your potential buyers at the exact time they’re the most interested — when they’ve intentionally visited your website. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLive chat platforms allow you to answer questions or guide your prospects to your latest product launches and timely offers — all in real time. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhat else can a conversational marketing platform do for you? 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