Interactive Advertising Bureau

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IAB鈥檚 goal is to help the digital ecosystem understand consumer trends and platform habits in order to help businesses effectively message in a way that resonates with consumer preferences effectively and efficiently.</p> </p> </article> </div> </div> </div> <div class="toc-hidden article__content"><h3 class="toc">Featured Content</h3></div><div class="toc-hidden clearfix"></div><div class="topic-featured uk-container-xlarge uk-padding-large uk-padding-remove-top"> <div class="uk-align-left"></div> <div class="uk-align-right browse-more-link uk-visible@m"> </div> <div class="clearfix"></div> <div uk-grid class="uk-child-width-1-2@m "> <div> <div class="uk-cover-container uk-position-relative uk-height-medium"> <a class="uk-link-reset" href="https://www.iab.com/insights/ar-buyers-guide/" > <div class="black-background-overlay uk-height-medium uk-width-1-1"></div> <div class="xxx-module-featured uk-background-cover uk-background-center-center uk-background-norepeat uk-height-medium 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onError="this.onerror=null;this.src='https://www.iab.com/wp-content/themes/iab/assets/img/placeholder-large.jpg'"/> <div class="uk-overlay uk-light uk-position-bottom"> <h4 class="module-headline2">Playable Ads: Capturing the Attention of Consumers, Brands and Agencies Alike</h4> </div> </div> </a> </div> </div> </div> </div><div class="toc-hidden article__content"><h3 class="toc">Upcoming Events</h3></div><div class="toc-hidden clearfix"></div><div class="module-browse uk-container-xlarge"></div><div class="toc-hidden article__content"><h3 class="toc">Related Content</h3></div><div class="toc-hidden clearfix"></div><div class="module-browse uk-container-xlarge"> <div class="module-browse__search uk-background-secondary uk-margin-large uk-padding-large"> <div class="module-filterable-content"> <section class="search-page our-story search-results-main clearfix"> <div class="search-container-wrapper"> <div class="search-container"> <div class="uk-grid uk-flex"> <div class="uk-width-1-1@s 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