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<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0"><link rel="preconnect" href="//www.zohowebstatic.com"><link rel="dns-prefetch" href="//www.zohowebstatic.com"><link rel="preconnect" href="https://static.zohocdn.com"><link rel="dns-prefetch" href="https://static.zohocdn.com"><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Regular.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Bold.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Semibold.woff2" as="font" type="font/woff2" crossorigin><script src="//www.zohowebstatic.com/sites/zweb/js/common/var_init.js"></script><script>(function(w,s){var e=document.createElement("script");e.async=true;e.src="https://zohotagmanager.cdn.pagesense.io/ztmjs/9e14ca550fb345518206a5a65a40a7a9.js";var x=document.getElementsByTagName("script")[0];x.parentNode.insertBefore(e,x);})(window,"script");</script><title>Ecommerce email marketing software | Zoho Campaigns</title><meta name="description" content="Manage your online store's entire email marketing including cart abandonment and purchase follow-ups under one roof. Sign up for the 14-day free trial now."><link rel="icon" href="https://www.zohowebstatic.com/sites/zweb/images/favicon.ico" type="image/vnd.microsoft.icon"><link rel="canonical" href="https://www.zoho.com/campaigns/ecommerce-email-marketing.html"><meta property="og:title" content="Ecommerce email marketing software | Zoho Campaigns"><meta property="og:description" content="Manage your online store's entire email marketing including cart abandonment and purchase follow-ups under one roof. Sign up for the 14-day free trial now."><meta property="og:image" content="https://www.zohowebstatic.com/sites/zweb/images/ogimage/campaigns-logo.png"><meta property="og:url" content="https://www.zoho.com/campaigns/ecommerce-email-marketing.html"><meta property="og:site_name" content="Zoho"><meta property="og:type" content="website"><meta name="twitter:title" content="Ecommerce email marketing software | Zoho Campaigns"><meta name="twitter:description" content="Manage your online store's entire email marketing including cart abandonment and purchase follow-ups under one roof. Sign up for the 14-day free trial now."><meta name="twitter:image" content="https://www.zohowebstatic.com/sites/zweb/images/ogimage/campaigns-logo.png"><meta name="twitter:card" content="summary"><meta name="twitter:site" content="@zoho"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/common/zohocustom.css"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/product/campaigns.css"><link rel="stylesheet" href="//www.zohowebstatic.com/sites/zweb/css/translation/campaigns/2338.css"></head><body class="zw-page-2338 zw-product-85 zw-product-campaigns zw-template-just_html i18n-en" data-prdname="campaigns" data-prdname-display="Campaigns"> <header><div class="zw-promo-top"></div><div class="zw-global-header"></div><div class="zw-product-header "><div></div></div> </header> <main><div class="zw-template-inner"> <section class="header-section"><div class="content-wrap"><h1>Ecommerce email marketing simplified</h1><p>Put email marketing at the heart of your customer engagement and improve your store's ROI. Build a criteria-based email journey, craft targeted content, automate purchase and abandoned cart follow-ups, and more with Zoho Campaigns' ecommerce solution. </p> <a class="act-btn cta-btn" href="/campaigns/signup.html">Sign up for free</a> <img width="860" height="484" alt="ecommerce revenue growth" class="header-img" src="//www.zohowebstatic.com/sites/zweb/images/campaigns/ecom-email-illustration.png" fetchpriority="high"></div></section><div class="platform-section"><div class="content-wrap"><h2 class="middle-title">Zoho Campaigns integrates with these platforms:</h2><div class="platform-icons"> <a href="/campaigns/integration/woocommerce-email-marketing.html"><span class="platform1"> </span></a> <a href="/campaigns/integration/shopify-integration.html"><span class="platform3"> </span></a> <a href="/campaigns/integration/zoho-commerce.html"><span class="platform4"> </span></a></div></div></div><section class="common-section section1"><div class="content-wrap"><div class="table-wrap"><div class="column left"><div class="sec-content"><div class="sec-wrap ecom1"><h2>Ecommerce email marketing workflows</h2><p>Nurture and engage your audience long-term using email automation workflows. Designed with a drag-and-drop interface, our workflows let you build an action flow that automates your day-to-day communication while targeting your contacts with behavior-centric emails. </p></div><div class="sec-wrap ecom2"><h2>Workflow trace-path </h2><p>Know the whys and hows of your converted contacts' journey inside a workflow with clear-cut reports. The depiction of the route your contacts take to meet your workflow end-goal is your trump card for future strategies.</p></div></div></div><div class="column right"><div class="img-wrap"> <img width="230" height="540" alt="ecommerce email workflows" class="workflow1" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/campaigns/ecom-email-workflow-options.png" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"> <img width="340" height="500" alt="ecommerce revenue growth email" class="workflow2" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/campaigns/ecom-email-workflow-flow.png" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"></div></div></div></div></section><section class="common-section section2"><div class="content-wrap"><h2 class="sec-wrap ecom3">Targeted engagement</h2><p>Campaigns' seamless integration with your store means you can segment your buyers based on their purchase history, profile information, and email interactions. What's more, the instant flow of data makes it that much more easier for you to readily send targeted emails</p> <img width="1160" height="597" alt="Targeted mailing lists" class="ecommerce-target" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/campaigns/ecom-target-engagement.png" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"></div></section><section class="common-section ecom-section auto-section" id="ecom-sec"><div class="content-wrap"><h2>Features for creating actionable emails in minutes</h2><div class="tabs-wrap"><div class="column left"><div class="tabs-wrap-scroll"><ul class="text-wrapper tabss"><li class="tab-link current acc-wrap" id="reports-1"><span> Pre-made templates</span></li><li class="tab-link acc-wrap" id="reports-2"><span>Personalization</span></li><li class="tab-link acc-wrap" id="reports-3"><span>Content sync</span></li><li class="tab-link acc-wrap" id="reports-4"><span>Artificial intelligence</span></li></ul></div></div><div class="column right"><div class="tab-areas img-area-wrap"><div class="tab-contents current reports-1"><h2>Ecommerce email templates</h2><p>Send out your newsletters in no time using ready-made templates designed to suit the different needs of the ecommerce industry.</p><div class="img-area"> <picture> <source srcset="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-ecommerce-email-templates.webp" type="image/webp"> <img src="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-ecommerce-email-templates.png" alt="Ecommerce Email Template" width="1160" height="725"> </picture></div></div><div class="tab-contents reports-2"><h2>Personalization</h2><p>Strike a personal chord with your recipients by leveraging every bit of their consented data. Our personalization tags lets you automatically add crucial elements like first name, last name, and more in your email content.</p><div class="img-area"> <picture> <source srcset="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-personalization.webp" type="image/webp"> <img src="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-personalization.png" alt="Ecommerce personalization" width="1160" height="725"> </picture></div></div><div class="tab-contents reports-3"><h2>Content sync</h2><p>Detail your newsletters with business-centric content without lifting a finger. Our powerful synchronization makes your life easier by swiftly importing your store-generated coupons and product images into your newsletters.</p><div class="img-area"><div class="img-slider"> <picture> <source srcset="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-content-sync-discounts.webp" type="image/webp"> <img src="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-content-sync-discounts.png" alt="Content sync discounts" width="1160" height="680"> </picture> <picture> <source srcset="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-content-sync-template.webp" type="image/webp"> <img src="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-content-sync-template.png" alt="Content sync template" width="1160" height="680"> </picture></div></div></div><div class="tab-contents reports-4"><h2>AI-driven recommendations</h2><p>Take targeted engagement to the next level with our artificial-intelligence-based product recommendations. Simply select and add a recommendation from among five types. The system automatically displays product recommendations specific to every recipient when they open the email.</p><div class="img-area"><div class="img-slider"> <picture> <source srcset="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-ai-driven-template.webp" type="image/webp"> <img src="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-ai-driven-template.png" alt="Driven template" width="1160" height="725"> </picture> <picture> <source srcset="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-ai-driven-type.webp" type="image/webp"> <img src="//www.zohowebstatic.com/sites/zweb/images/campaigns/eem-ai-driven-type.png" alt="Driven type" width="1160" height="595"> </picture></div></div></div></div></div></div></div></section><section class="common-section section4"><div class="content-wrap"><div class="table-wrap"><div class="column left"><div class="sec-content"><div class="sec-wrap ecom7"><h2>Abandoned cart follow-ups </h2><p>Use a series of automated emails to encourage contacts falling at the final hurdle to complete their purchase. The onus of displaying the product details to the recipients is automation's while yours is just defining the message and the send time. </p></div><div class="sec-wrap ecom8"><h2>Purchase follow-ups </h2><p>Win the interest of your buyers again at the right time by automating your follow-ups. You can even configure different messages by taking into account different behaviors like open, unopen, specific, and multiple link clicks.</p></div></div></div><div class="column right"><div class="img-wrap"> <img width="230" height="540" alt="ecommerce email automation" class="workflow1" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/campaigns/ecom-email-workflow-options.png" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"> <img width="340" height="540" alt="ecommerce email automation" class="workflow2" data-lazy data-src="//www.zohowebstatic.com/sites/zweb/images/campaigns/ecommerce-followups-flow.png" src="data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%22100%25%20100%25%20200%20150%22%3E%3C%2Fsvg%3E"></div></div></div></div></section><section class="bottom-section"><div class="content-wrap"><h2>Wondering what's next?</h2><p>See how the solution works in practice with a 14-day free trial.</p> <a class="act-btn cta-btn" href="signup.html">Sign up now</a></div></section><section class="quick-links-common"><div class="content-wrap"><h2>More topics you might like to explore</h2><div class="ql-slider-wrap"><div class="ql-slider ql-slider1"> <span>Icon</span><h4>Ecommerce email marketing</h4><p>Why email marketing is essential for e-stores.</p> <a href="https://www.zoho.com/blog/campaigns/ecommerce-email-marketing-3.html">Learn more</a></div><div class="ql-slider ql-slider2 single-line"> <span>Icon</span><h4>Ecommerce emails</h4><p>Contextually engaging your ecommerce audience.</p> <a href="https://www.zoho.com/blog/campaigns/contextual-ecommerce-engagement.html">Learn more</a></div><div class="ql-slider ql-slider2 single-line"> <span>Icon</span><h4>Cart abandonment</h4><p>Strategies for cart abandonment follow-ups.</p> <a href="https://www.zoho.com/blog/campaigns/abandoned-cart-emails.html">Learn more</a></div><div class="ql-slider ql-slider2 single-line"> <span>Icon</span><h4>Expert interview</h4><p>Email marketing in the world of ecommerce.</p> <a href="https://www.zoho.com/blog/campaigns/email-marketing-and-ecommerce.html">Learn more</a></div></div></div></section></div> </main> <footer><div class="zw-product-footer"></div><div class="zw-global-footer"></div><div class="zw-only-copyright"></div><div class="zw-promo-bottom"></div> </footer> <aside><div class="zw-other-info"></div> </aside><script src="//www.zohowebstatic.com/sites/zweb/js/common/zcms.js"></script><script src="//www.zohowebstatic.com/sites/zweb/js/common/slick-plugin.js"></script><script src="//www.zohowebstatic.com/sites/zweb/js/common/zohocustom.js"></script><script src="//www.zohowebstatic.com/sites/zweb/js/product/campaigns.js"></script><script src="//www.zohowebstatic.com/sites/zweb/js/translation/campaigns/2338.js"></script></body></html>