CINXE.COM

<!DOCTYPE html><html lang="en-US" dir="ltr" zohodblogs-lang="en"><head class="no-js"><meta charset="utf-8" /><meta name="description" content="Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19 - Zoho Blog" /><link rel="canonical" href="https://www.zoho.com/blog/campaigns/contextual-ecommerce-engagement.html" /><meta name="robots" content="index, follow, max-image-preview:large" /><link rel="image_src" href="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg" /><meta property="og:site_name" content="Zoho Blog" /><meta property="og:type" content="article" /><meta property="og:url" content="https://www.zoho.com/blog/campaigns/contextual-ecommerce-engagement.html" /><meta property="og:title" content="Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19" /><meta property="og:image" content="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg" /><meta property="og:image:url" content="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg" /><meta property="og:image:secure_url" content="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg" /><meta property="og:updated_time" content="2022-10-18T22:17:52+0530" /><meta property="og:locale" content="en_US" /><meta property="article:tag" content="Contextual email engagement" /><meta property="article:tag" content="ecommerce email automation" /><meta property="article:tag" content="Ecommerce email marketing" /><meta property="article:tag" content="ecommerce email workflows" /><meta property="article:published_time" content="2020-06-24T23:17:53+0530" /><meta property="article:modified_time" content="2022-10-18T22:17:52+0530" /><meta property="profile:username" content="aravindhan-s" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:site" content="@zoho" /><meta name="twitter:title" content="Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19" /><meta name="twitter:creator" content="@zoho" /><meta name="twitter:image" content="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg" /><meta name="viewport" content="width=device-width, initial-scale=1.0" /><script type="application/ld+json">{"@context":"https://schema.org","@graph":[{"@type":"ImageObject","url":"https://blog.zoho.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg#primaryimage","description":"https://blog.zoho.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg#primaryimage"},{"@type":"Person","name":"Aravindhan S","url":"https://www.zoho.com/blog/author/aravindhan-s","image":{"@type":"ImageObject","url":"https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/aravindhan-s.jpeg"}},{"@type":"WebPage","@id":"https://www.zoho.com/blog/campaigns/contextual-ecommerce-engagement.html#webpage","breadcrumb":{"@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.zoho.com/blog/"}]},"description":"In our recent webinar, we discussed a question that\u2019s currently on the lips of many ecommerce...","hasPart":{"@type":"SiteNavigationElement","url":"https://www.zoho.com/blog/campaigns/contextual-ecommerce-engagement.html","datePublished":"2020-06-24T23:17:53+0530"},"inLanguage":"en"},{"@type":"WebSite","@id":"https://www.zoho.com/blog/#website","name":"Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19","url":"https://www.zoho.com/blog/","inLanguage":"en"}]}</script><meta property="og:description" content="Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19 - Zoho Blog" /><meta name="twitter:description" content="Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19 - Zoho Blog" /><meta property="og:image:height" content="1080" /><meta property="og:image:width" content="1920" /><meta property="og:image:type" content="image/jpeg" /><meta property="st:image" content="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg" /><link rel="alternate" type="application/rss+xml" title="Zoho Blog &raquo; Feed" href="https://www.zoho.com/blog/feed" /><link rel="alternate" type="application/rss+xml" title="Zoho Blog &raquo; Comments Feed" href="https://www.zoho.com/blog/comments/feed" /><link rel="alternate" type="application/rss+xml" title="Zoho Blog &raquo; Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19 Feed" href="https://www.zoho.com/blog/campaigns/contextual-ecommerce-engagement.html/feed" /><link rel="shortcut icon" href="https://blog.zohowebstatic.com/sites/zblogs/images/product_logo/favicon.ico" type="image/vnd.microsoft.icon" /><link rel="preconnect" href="//webfonts.zohowebstatic.com"><link rel="dns-prefetch" href="//webfonts.zohowebstatic.com"><link rel="preconnect" href="//static.zohocdn.com"><link rel="dns-prefetch" href="//static.zohocdn.com"><link rel="preconnect" href="https://blog.zoho.com"><link rel="preconnect" href="https://www.zohowebstatic.com"><link rel="preconnect" href="https://www.zoho.com"><link rel="preconnect" href="https://accounts.zoho.com"><link rel="preconnect" href="https://accounts.zoho.jp"><link rel="preconnect" href="https://accounts.zoho.com.au"><link rel="preconnect" href="https://accounts.zoho.eu"><link rel="preconnect" href="https://accounts.zoho.in"><link rel="preconnect" href="https://www.youtube.com/"><link rel="preconnect" href="https://player.vimeo.com"><link rel="preconnect" href="https://zohotagmanager.cdn.pagesense.io"><link rel="preconnect" href="https://crm.zoho.com"><link rel="preconnect" href="https://blog.zohowebstatic.com"><link rel="preload" href="https://webfonts.zohowebstatic.com/montserratregular/font.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://webfonts.zohowebstatic.com/montserratbold/font.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Regular.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://static.zohocdn.com/zohofonts/zohopuvi/4.0/Zoho_Puvi_Semibold.woff2" as="font" type="font/woff2" crossorigin><link rel="preload" href="https://blog.zohowebstatic.com/sites/zblogs/common/css/zoho-blog-global.css" as="style"><link rel="preload" href="https://blog.zohowebstatic.com/sites/zblogs/theme/css/zoho-blogs-wp-theme.css" as="style"><link rel="preload" href="https://blog.zohowebstatic.com/sites/zblogs/common/js/zoho-blog-zcms.js" as="script"><link rel="preload" href="https://blog.zohowebstatic.com/sites/zblogs/common/js/zoho-blog-custom.js" as="script"><script src="https://blog.zohowebstatic.com/sites/zblogs/common/js/zoho-blog-var-init.js"></script><link type="text/css" rel="stylesheet" href="https://blog.zohowebstatic.com/sites/zblogs/common/css/zoho-blog-global.css"><title>Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19 - Zoho Blog</title><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/theme/css/zoho-blogs-wp-theme.css" /><link rel="stylesheet" media="all" href="https://blog.zohowebstatic.com/sites/zblogs/common/css/zohodblogs.css" /><script type="text/javascript">(function(w,s){var e=document.createElement("script");e.type="text/javascript";e.async=true;e.src="https://zohotagmanager.cdn.pagesense.io/ztmjs/9e14ca550fb345518206a5a65a40a7a9.js";var x=document.getElementsByTagName("script")[0];x.parentNode.insertBefore(e,x);})(window,"script");</script></head><body site="zohodblogs" data-prdname="campaigns" data-prdname-display="Zoho Campaigns" class="post-template-default single single-post postid-3465 single-format-standard i18n-en category-campaigns path-node page-node-type-article-content"><div id="page" class="site"><div class="site-inner"><header id="masthead" class="site-header" role="banner"><div class="header-nav"><div class="brand-logo"><div class="hamburger-btn"><div class="hamburger-bar"></div></div><a href="/blog/" rel="home">Blog</a></div><div class="header-right-bar"><div class="header-search"><span class="btn-search fa fa-search icon-button-search"></span><form action="/blog/" method="get" role="search" id="searchform_topbar" class="search-top-bar-popup search-form"><label><span class="screen-reader-text">Search for:</span><input type="search" class="search-field-top-bar" id="search-field-top-bar" placeholder="Search…" value="" name="s" /></label><button type="submit" class="search-submit search-top-bar-submit" id="search-top-bar-submit"><span class="fa fa-search header-search-icon"></span><span class="screen-reader-text">Search</span></button></form></div><div class="language-selector header-lan-picker disabled"><span class="select-language"></span></div></div></div></header><div class="header-product-link"></div><div id="content" class="site-content container"><div id="primary" class="content-area row"><main id="main" class="site-main col-md-8 col-sm-12 col-xs-12" role="main"><article id="post-3465" class="post-3465 post type-post status-publish format-standard has-post-thumbnail hentry category-zoho-campaigns tag-contextual-email-engagement tag-ecommerce-email-automation tag-ecommerce-email-marketing tag-ecommerce-email-workflows"><header class="entry-header"><h1 class="entry-title">Webinar Recap: Engaging your ecommerce audience during and beyond COVID-19</h1><div class="entry-info"><div class="posted-info"><span class="posted-on">Posted on <time class="entry-date published" datetime="20-06-24IST23:17:53+00:00">June 24, 2020</time></span><span class="posted-on updated-on">Last Updated On <time class="entry-date published updated" datetime="22-10-18IST22:17:52+00:00">October 18, 2022</time></span><span class="author-info"> by <a href="/blog/author/aravindhan-s">Aravindhan S</a></span></div><span class="read-info"><span class="read-time">4</span> Mins Read</span></div></header><div class="entry-content"><p><img decoding="async" loading="lazy" class="alignnone wp-image-70714 size-full" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/webinarrecap_10-2020-06.jpg" alt="Ecommerce email marketing webinar" width="1920" height="1080"></p><p>In our recent webinar, we discussed a question that’s currently on the lips of many ecommerce marketers: “How do I stay at the top of my customers’ minds while still being considerate of the global situation?” The key to this lies in the relevance of your communications.</p><p>You’re likely seeing the phrase “We’re here for you” everywhere in current marketing, but the better thing to communicate is actually <span style="color: #000000;"><strong><em>how your service can make their lives better</em></strong></span>. That said, this has to be subtly connected with your customers’ shopping sensibilities and profile.</p><p>For example, if you have a fitness-based online store, you can send your customers tips and tricks for home workouts using the equipment they bought from you. This way, your content becomes both relevant and actionable.</p><p>To achieve this, you should obviously turn to your customers’ sales interactions and information collected from signup forms like region, country, gender, and more. Once you sample the available data, you can segment your users based on different criteria. This, in turn, indicates what content to create for whom. (This is why segmentation is touted as a technique for all times.)</p><p>Now comes a question: “Do you need an additional tool to meet your segmentation needs?” Not at all. Your email marketing software comes in with a built-in feature to achieve this purpose. We dissected the nuances of <a href="https://help.zoho.com/portal/en/community/topic/tip-of-the-week-41-effective-email-list-segmentation-the-basics">email segmentation</a> in our webinar by joining hands with Zoho Commerce, our in-house ecommerce software.</p><p>In case you didn’t get a chance to attend, you’re just a click away from watching it now.</p><p><a href="https://www.youtube.com/watch/C1TE-jkSaHk" target="_blank" rel="noopener"><img decoding="async" loading="lazy" class="alignnone size-full wp-image-122039" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/sddefault7-2020-06.jpg" alt="" width="640" height="480"></a></p><p>Here’s a rundown of the discussions we had during the webinar:</p><p>Q1. How do I add the link to my landing pages in an email?</p><p>You can do this by:</p><p>1. Superimposing your links on a certain portion of your text</p><p><img decoding="async" loading="lazy" class="alignnone size-full wp-image-70752" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/screengrab-2020-06.jpg" alt="Hyperlinking your email content " width="1280" height="800"></p><p>2. Embedding your links as <a href="https://help.zoho.com/portal/en/kb/campaigns/deliverability-guide/best-practices/articles/how-to-improve-open-and-click-rates#Call_to_action_button">call-to-action (CTA) buttons</a> on an email template</p><p>Note: The <a href="https://www.zoho.com/campaigns/newsletter-templates.html">pre-designed newsletter templates</a> have strategically-placed CTAs to help you save time. The template editor allows you to create CTAs on your own as well.</p><p>Quick tip: Make sure your CTAs are clearly visible and definitive.</p><p>Q2. How do I segment my users based on their sales interactions?</p><p>Ideally, your e-store has to be integrated with your email marketing software. With Zoho Campaigns, your store’s sales data gets automatically imported to the mailing list you define.</p><p>Furthermore, you have seven ecommerce-based segmentation options at your disposal:</p><ul><li>Total number of orders made by a user</li><li>Items purchased</li><li>Items not purchased</li><li>Total amount spent</li><li>Average amount spent</li><li>Average amount spent per order</li><li>Date of last order</li></ul><p>Note: You can create advanced segments by combining these options with the regular profile-information-based ones.</p><p>Q3. Can you explain the other (ecommerce) integration capabilities of Zoho Campaigns?</p><p>Zoho Campaigns integrates with as many as four ecommerce platforms: <a href="https://www.zoho.com/campaigns/integration/shopify-integration.html">Shopify</a>, <a href="https://www.zoho.com/campaigns/integration/woocommerce-email-marketing.html">WooCommerce</a>, <a href="https://help.zoho.com/portal/en/kb/campaigns/user-guide/ecommerce-solutions/big-commerce-installation-guide/articles/how-to-install-zoho-campaigns-app-in-bigcommerce#Install_the_Zoho_Campaigns_app_in_BigCommerce">BigCommerce</a>, and <a href="https://help.zoho.com/portal/en/kb/campaigns/user-guide/ecommerce-solutions/ecommerce-solutions-zoho-commerce-and-shopify/articles/ecommerce-solutions-zoho-commerce#Zoho_Commerce_-_Summary">Zoho Commerce</a>. The tighter integration between Campaigns and your store means you can track your store’s overall and<br>email-based revenue within Campaigns.</p><p>Your store’s cart gets virtually connected with Campaigns, enabling you to leverage email automation for abandoned cart and purchase follow-ups. What’s more, there are ecommerce-based, ready-made email templates (at no cost) to help you send quick promotions. You can also swiftly pull your store-generated coupons and product images into your newsletter templates.</p><p>Read more about Campaigns’ ecommerce email marketing solution <a href="https://www.zoho.com/campaigns/ecommerce-email-marketing.html">here</a>.</p><p>Q4. How does Zoho Campaigns’ automation helps recover abandoned carts?</p><p>This aspect of your business is taken care of by the <a href="https://www.zoho.com/campaigns/marketing-automation/email-workflow.html">drag-and-drop workflows</a> of Campaigns. These workflows function on “if this happens, do this” basis. [You predefine an email to launch at or some time after the occurrence of an event (trigger).]</p><p><img decoding="async" loading="lazy" class="alignnone wp-image-70746 size-full" src="https://blog.zohowebstatic.com/sites/zblogs/images/campaigns/image-in-8-slide-of-campaigns-ecommerce-solution-2020-06.jpeg" alt="Email automation for abandoned carts " width="1597" height="1057"></p><p>The drag-and-drop interface is designed in a way to help you easily visualize your follow-up strategies. You configure a series of emails by having “cart abandonment” as the trigger and completely automate them. The best part is you can create follow-ups based on different responses to an email: opens, unopens, link clicks, multiple link clicks, and more. In order to make your reminders/follow-ups clickworthy, the image and details of the concerned product are automatically added.</p><p>We hope this helps you in framing your engagement strategy. We also have a webinar on “email designs” scheduled for Thursday, June 25. Save your spot by clicking <a href="https://www.zoho.com/campaigns/webinars.html?src=dd">here</a>.</p></div><footer class="entry-footer clearfix"><span class="cat-tags-links"><span class="cat-links"><span class="cat-icon"><i class="fa fa-folder-open"></i></span><span class="screen-reader-text">Categories</span><a href="/blog/campaigns" rel="category tag">Zoho Campaigns</a></span><span class="tags-links"><span class="tags-icon"><i class="fa fa-hashtag" aria-hidden="true"></i></span><span class="screen-reader-text">Tags</span><a href="/blog/tag/contextual-email-engagement" rel="tag" > #Contextual email engagement</a>, <a href="/blog/tag/ecommerce-email-automation" rel="tag" > #ecommerce email automation</a>, <a href="/blog/tag/ecommerce-email-marketing" rel="tag" > #Ecommerce email marketing</a>, <a href="/blog/tag/ecommerce-email-workflows" rel="tag" > #ecommerce email workflows</a></span></span></footer><div class="entry-author-info clearfix"><div class="author-avatar"><img width="72" height="72" src="https://blog.zohowebstatic.com/sites/zblogs/images/author_profile/aravindhan-s.jpeg" class="avatar avatar-72 photo" alt="" loading="lazy" sizes="(max-width: 72px) 100vw, 72px" /></div><div class="author-description"><p class="author-title"><a href="/blog/author/aravindhan-s" title="Posts by Aravindhan S" rel="author">Aravindhan S</a></p><p class="author-bio">A marketer that wishes he had become a marketer earlier. His fixation with punctuations makes him think if he has OCD. When he's not at work, he constantly juggles between fitness, Tamil cine music, memes, cinema, cricket, software, and self-discovery.</p></div></div><div class="section-container contact-sales-form-wrap blog-form-container"><div class="freeze_layer" style="display: block;"></div><div class="formSec " style="transition: all 0.75s ease 0s;"><div class="formInner"><span class="form-close"></span></div></div></div></article><div id="block-zoho-comments" class="block block-ctools-block block-entity-fieldnodefield-comments"><h2>Comments</h2><div id="comments" class="comments-area"><div id="respond" class="comment-respond"><h3 id="reply-title" class="comment-reply-title"> Leave a Reply <small><a rel="nofollow" id="cancel-comment-reply-link" href="/blog/campaigns/contextual-ecommerce-engagement.html#respond" style="display:none;">Cancel reply</a></small></h3><p class="comment-notes"><span id="email-notes">Your email address will not be published.</span><span class="required-field-message" aria-hidden="true">Required fields are marked<span class="required" aria-hidden="true">*</span></span></p><form class="comment-comment-form comment-form" data-drupal-selector="comment-form" action="https://blog.zoho.com/comment/reply/node/3465/field_comments" method="post" id="comment-form" accept-charset="UTF-8"><div class="js-form-item form-item js-form-type-textfield form-type--textfield js-form-item-name form-item--name"> <label for="edit-name" class="form-item__label">Your name</label> <input data-drupal-default-value="Anonymous" data-drupal-selector="edit-name" type="text" id="edit-name" name="name" value="" size="30" maxlength="60" class="form-text form-element form-element--type-text form-element--api-textfield"/></div><input data-drupal-selector="form-by-313nnqffjjwr2lwvsfodcqe-3keval9ekiqke8ys" type="hidden" name="form_build_id" value="form-bY-313NNqfFJjWr2lWvSfOdCqE_3KEval9eKIQkE8ys"/><input data-drupal-selector="edit-comment-comment-form" type="hidden" name="form_id" value="comment_comment_form"/><input data-drupal-selector="edit-honeypot-time" type="hidden" name="honeypot_time" value="J1WbUMz9Zc197fwZ9p9rrn8v9dfVZxvwy5J1h3Nk50E"/><div class="field--type-language field--name-langcode field--widget-language-select js-form-wrapper form-wrapper" data-drupal-selector="edit-langcode-wrapper" id="edit-langcode-wrapper"><div class="js-form-item form-item js-form-type-language-select form-type--language-select js-form-item-langcode-0-value form-item--langcode-0-value form-item--disabled"> <label class="is-disabled form-item__label" for="edit-langcode-0-value">Language</label> <select data-drupal-selector="edit-langcode-0-value" aria-describedby="edit-langcode-0-value--description" disabled="disabled" id="edit-langcode-0-value" name="langcode[0][value]" class="form-select form-element form-element--type-select"><option value="en" selected="selected">English</option><option value="es-xl">Spanish, Latam</option><option value="pt-br">Portuguese, Brazil</option><option value="ar">Arabic</option><option value="id">Indonesian</option><option value="th">Thai</option><option value="fr">French</option><option value="de">German</option><option value="vi">Vietnamese</option><option value="nl">Dutch</option><option value="en-apac">En-APAC</option><option value="kr">Korean</option></select><div id="edit-langcode-0-value--description" class="is-disabled form-item__description"> The comment language code.</div></div></div><div class="field--type-string-long field--name-field-comment-body field--widget-string-textarea js-form-wrapper form-wrapper" data-drupal-selector="edit-field-comment-body-wrapper" id="edit-field-comment-body-wrapper"><div class="js-form-item form-item js-form-type-textarea form-type--textarea js-form-item-field-comment-body-0-value form-item--field-comment-body-0-value"> <label for="edit-field-comment-body-0-value" class="form-item__label js-form-required form-required">Comment</label><div class="form-textarea-wrapper"><textarea class="js-text-full text-full form-textarea required resize-vertical form-element form-element--type-textarea form-element--api-textarea" data-drupal-selector="edit-field-comment-body-0-value" id="edit-field-comment-body-0-value" name="field_comment_body[0][value]" rows="8" cols="60" placeholder="" required="required" aria-required="true"></textarea></div></div></div><div class="field--type-string field--name-field-author field--widget-string-textfield js-form-wrapper form-wrapper" data-drupal-selector="edit-field-author-wrapper" id="edit-field-author-wrapper"><div class="js-form-item form-item js-form-type-textfield form-type--textfield js-form-item-field-author-0-value form-item--field-author-0-value"> <label for="edit-field-author-0-value" class="form-item__label js-form-required form-required">Name</label> <input class="js-text-full text-full form-text required form-element form-element--type-text form-element--api-textfield" data-drupal-selector="edit-field-author-0-value" type="text" id="edit-field-author-0-value" name="field_author[0][value]" value="" size="60" maxlength="255" placeholder="" required="required" aria-required="true"/></div></div><div class="field--type-email field--name-field-email field--widget-email-default js-form-wrapper form-wrapper" data-drupal-selector="edit-field-email-wrapper" id="edit-field-email-wrapper"><div class="js-form-item form-item js-form-type-email form-type--email js-form-item-field-email-0-value form-item--field-email-0-value"> <label for="edit-field-email-0-value" class="form-item__label js-form-required form-required">Email</label> <input data-drupal-selector="edit-field-email-0-value" type="email" id="edit-field-email-0-value" name="field_email[0][value]" value="" size="60" maxlength="254" placeholder="" class="form-email required form-element form-element--type-email form-element--api-email" required="required" aria-required="true"/></div></div><div class="field--type-string field--name-field-url field--widget-string-textfield js-form-wrapper form-wrapper" data-drupal-selector="edit-field-url-wrapper" id="edit-field-url-wrapper"><div class="js-form-item form-item js-form-type-textfield form-type--textfield js-form-item-field-url-0-value form-item--field-url-0-value"> <label for="edit-field-url-0-value" class="form-item__label">Website</label> <input class="js-text-full text-full form-text form-element form-element--type-text form-element--api-textfield" data-drupal-selector="edit-field-url-0-value" type="text" id="edit-field-url-0-value" name="field_url[0][value]" value="" size="60" maxlength="255" placeholder=""/></div></div><span class="agree-text">By submitting this form, you agree to the processing of personal data according to our <a target="_blank" href="https://www.zoho.com/privacy.html">Privacy Policy.</a></span><div data-drupal-selector="edit-actions" class="form-actions js-form-wrapper form-wrapper" id="edit-actions"><input data-drupal-selector="edit-submit" type="submit" id="edit-submit" name="op" value="Post Comment" class="button button--primary js-form-submit form-submit"/></div><div class="commentspam-textfield js-form-wrapper form-wrapper" style="display: none !important;"><div class="js-form-item form-item js-form-type-textfield form-type--textfield js-form-item-commentspam form-item--commentspam"> <label for="edit-commentspam" class="form-item__label">Leave this field blank</label> <input autocomplete="off" data-drupal-selector="edit-commentspam" type="text" id="edit-commentspam" name="commentspam" value="" size="20" maxlength="128" class="form-text form-element form-element--type-text form-element--api-textfield"/></div></div></form></div></div></div><h4 class="related-post-title">Related Posts</h4><nav class="navigation post-navigation" aria-label="Posts"><h2 class="screen-reader-text">Post navigation</h2><div class="nav-links"><div class="nav-previous"><a href="/blog/marketplace/guided-selling-ideal-steps-to-the-ideal-deal.html" rel="prev"><span class="meta-nav" aria-hidden="true">Previous</span><span class="screen-reader-text">Previous post:</span><span class="post-title">Guided selling: Ideal steps to the ideal deal</span></a></div><div class="nav-next"><a href="/blog/marketplace/7-ways-to-increase-sales-engagement.html" rel="next"><span class="meta-nav" aria-hidden="true">Next</span><span class="screen-reader-text">Next post:</span><span class="post-title">7 ways to increase sales engagement</span></a></div></div></nav></main><aside id="secondary" class="sidebar widget-area col-md-4 col-sm-12 col-xs-12" role="complementary"><section class="widget sidebar-search"><h4 class="widget-title">Search in Zoho Campaigns</h4><form id="searchform" method="get" action="/blog/"><input type="text" name="s" id="s" size="15" autocomplete="off" placeholder="I'm looking for..."/><select name="cat" id="cat" class="postform" style="display:none"><option class="level-1" value="16" selected="selected">Zoho Campaigns</option></select><input type="submit" value="Search"/></form></section><section class="widget social-widget"><h4 class="widget-title">Connect with us:</h4><ul><li><a href="https://zoho.to/zcblog_tw" class="social-twitter" target="_blank"></a></li><li><a href="https://zoho.to/zcblog_ln" class="social-linkedin" target="_blank"></a></li><li><a href="https://www.youtube.com/channel/UCqqnJMuUSG4yKer67IoAnbw" class="social-youtube" target="_blank"></a></li><li><a href="https://zoho.to/zcblog_in" class="social-instagram" target="_blank"></a></li></ul></section><section class="widget widget-banner group-banner"><a href="https://www.zoho.com/campaigns/email-marketing-demo.html?zc_src=blg"><img alt="" src="https://blog.zoho.com/sites/zblogs/images/campaigns/campaigns_demo_popup_new.png" /></a></section></aside></div></div><footer id="colophon" class="site-footer" role="contentinfo"><div class="language-selector footer-lan-picker disabled"><span class="select-language"></span></div></footer></div></div><script type="application/json" data-drupal-selector="drupal-settings-json">{"path":{"baseUrl":"\/","pathPrefix":"","currentPath":"node\/3465","currentPathIsAdmin":false,"isFront":false,"currentLanguage":"en"},"pluralDelimiter":"\u0003","suppressDeprecationErrors":true,"group_details":{"local_home_path":"","live_home_path":"\/blog","local_domain":"https:\/\/blog.zoho.com","live_domain":"https:\/\/www.zoho.com","cdn_domain":"https:\/\/blog.zohowebstatic.com","default_post_count":20},"nodeviewcount":{"url":"https:\/\/blog.zoho.com\/nodeviewcount\/updateCounter","data":{"3465":{"nid":"3465","uid":0,"uip":"0.0.0.0","view_mode":"full"}}},"statistics":{"url":"https:\/\/blog.zoho.com\/modules\/contrib\/statistics\/statistics.php","data":{"nid":"3465"}},"page_lang":"en","ajaxTrustedUrl":{"https:\/\/blog.zoho.com\/comment\/reply\/node\/3465\/field_comments":true},"user":{"uid":0,"permissionsHash":"5f1abb46419cbe96fdfc96baaf76222009d1fc904e3717bdde054f40d71f2280"}}</script><script src="https://blog.zohowebstatic.com/sites/zblogs/common/js/zoho-blogs-common.js"></script><script src="https://blog.zohowebstatic.com/sites/zblogs/theme/js/zoho-blogs-wp-theme.js"></script><script src="https://blog.zohowebstatic.com/sites/zblogs/common/js/zoho-blog-zcms.js"></script><script src="https://blog.zohowebstatic.com/sites/zblogs/common/js/zoho-blog-custom.js"></script><script src="https://blog.zohowebstatic.com/sites/zblogs/common/js/zohodblogs.js"></script></body></html>