Email Marketing and Automation - Springshare Platform Use Case

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covered. Both <a href="/patronpoint/">Patron Point</a> and <a href="/libconnect/">LibConnect</a> make outreach programs and enagement efforts easy and effective. These Springshare tools are all about helping you increase user engagement with the library. </div> </div> </div>  <div class="row justify-content-md-center"> <div class="table-responsive-outer"> <div class="table-responsive"> <table> <thead> <tr> <th> </th> <th>Patron Point</th> <th>LibConnect</th> </tr> </thead> <tbody> <tr> <td>Drag and drop email builder with ready made templates </td> <td><i class="material-icons md-24">check</i></td> <td><i class="material-icons md-24">check</i></td> </tr> <tr> <td>Email newsletters with subscriber management</td> <td><i class="material-icons md-24">check</i></td> <td><i class="material-icons md-24">check</i></td> </tr> <tr> <td>Detailed Campaign Statistics with granular user activity</td> <td><i class="material-icons md-24">check</i></td> <td><i class="material-icons md-24">check</i></td> </tr> <td>ILS integration for user segmentation</td> <td><i class="material-icons md-24">check</i></td> <td><i class="material-icons md-24">check</i></td> </tr> <tr> <td>PatronSync advanced ILS integration</td> <td><i class="material-icons md-24">check</i></td> <td> </td> </tr> <tr> <td>Dynamic Content inside Emails</td> <td><i class="material-icons md-24">check</i></td> <td> </td> </tr> <tr> <td>Content-rich notices via email and SMS</td> <td><i class="material-icons md-24">check</i></td> <td> </td> </tr> <tr> <td>Library card signups with automated welcome emails</td> <td><i class="material-icons md-24">check</i></td> <td> </td> </tr> <tr> <td>Online identity verification service</td> <td><i class="material-icons md-24">check</i></td> <td> </td> </tr> <tr> <td>Reading recommendation newsletters based on patron preference</td> <td><i class="material-icons md-24">check</i></td> <td> </td> </tr> <tr> <td>Automated renewal and engagement email sequences </td> <td><i class="material-icons md-24">check</i></td> <td> </td> </tr> </tbody> </table> </div></div> </div>  </div> </section> <section class="section section-bgc"> <div class="container"> <div class="row"> <div class="col-12"> <div class="section-heading heading-center"> <div class="section-subheading">KEEP COMMUNICATION FLOWING</div> <h2>Boost Your Patron Engagement with Patron Point Automation</h2> </div> </div> </div> <div class="row"> <div class="col-lg-4 col-md-6 col-12 item"> <h6>Welcome New Patrons</h6> <p>Set up a series of automated emails welcoming new patrons and inviting them to try out the full range of services your library offers. </p> <h6>Patron Notices - HTML and SMS</h6> <p>Turn your text-based ILS notices such as holds pick ups, overdue notices etc. into branded, cross promotional marketing tools promoting events, collections or new services. </p> <h6>Newsletters</h6> <p>Take the traditional library newsletter to a whole new level! Dynamic content gives patrons personalized versions of the newsletter based on their preferences, interests and activities. </p> </div> <div class="col-lg-4 col-md-6 col-12 item"> <div style="padding-left:1em"> <img src="images/image-uses-pp-mobile.png"> </div> </div> <div class="col-lg-4 col-md-6 col-12 item"> <h6>New Title Recommendations</h6> <p>Subject based reading recommendations automatically recommend new titles added to your catalog to patrons. </p> <h6>Customer Surveys</h6> <p>Engage your community and ask them for their views and opinions. Their responses are saved with Patron Point so you can segment the audience based on their responses and re-engage them later. </p> <h6>Drive use of Digital Resources</h6> <p>Communicate with patrons based on level and dates of usage – to drive usage of your eBooks and eDatabases, getting the right message to the right audience at the right time. </p> </div> </div>  </div>  </section> <section class="section"> <div class="container"> <div class="row"> <div class="col-lg-5 col-md-5 col-12 item"> <div class="content"> <img src="images/image-library-newsletter-builder.png"> </div> </div> <div class="col-lg-7 col-md-7 col-12 item"> <div class="section-heading"> <h3>Plan Email Campaigns and Newsletters</h3> </div> <div class="content"> <ul> <li>Visually striking pre-made email templates</li> <li>Sign-up forms and email preferences management</li> <li>Drag & drop email creation editor.</li> <li>Aggregate and individual email campaign statistics </li> </ul> </div> </div> </div>  <div class="row"> <div class="col-lg-7 col-md-7 col-12 item"> <div class="section-heading"><BR> <h3>Customize Messaging With User Segmentation</h3> </div> <div class="content"> <ul> <li>Import patron data from ILS and other sources to identify audiences to send targeted marketing emails</li> <li>Build profiles by type, assemble unique data for each type</li> <li>Define granular metadata about your patrons, friends, volunteers, donors, or partners to gain a better understanding of your community</li> <li>Evaluate the success of your marketing campaigns with robust analytics</li> </ul> </div> </div> <div class="col-lg-5 col-md-5 col-12 item"> <div class="content"> <img src="images/image-uses-group-segments.png"> </div> </div> </div>  </div>  </section> <section class="section section-bgc"> <div class="container"> <div class="row"> <div class="col-12"> <div class="section-heading heading-center"> <div class="section-subheading">LIBCONNECT IS AN AFFORDABLE NEWSLETTTER PLATFORM, AND MORE</div> <h2>Plan Email Campaigns and Create Email Newsletters</h2> </div> </div> </div> <div class="row"> <div class="col-lg-4 col-md-6 col-12 item"> <h6>Attractive Email Templates</h6> <p>Capture your audience's attention with our beautifully designed pre-built templates or design and reuse your own! </p> <h6>Tasks and Projects Coordination</h6> <p>Keep your entire team organized and on-schedule with LibConnect’s project management tool. Break your projects down into actionable tasks and assign them to specific employees. Add due dates, notes, and supplemental material. </p> <h6>Relationship Management</h6> <p>Create profiles for patrons, community partners, donors, and more! Record interactions and communications such as phone calls, emails, and meetings to keep everyone on the same page. </p> </div> <div class="col-lg-4 col-md-6 col-12 item"> <div style="padding-left:1em"> <img src="images/image-uses-email-phone.svg"> </div> </div> <div class="col-lg-4 col-md-6 col-12 item"> <h6>LibApps Integration</h6> <p>Generate reports detailing email performance and user interactions. Identify patterns in communication and engagement to inform future marketing efforts. </p> <h6>Robust Statistics</h6> <p>Generate reports detailing email performance and user interactions - everything from open rates to click-throus. Identify patterns in communication and engagement to inform future marketing efforts. </p> <h6>Millions of Free Images</h6> <p>Make your marketing emails visually appealing and more impactful with LibConnect's integrations with numerous Creative Commons Zero licensed image libraries </p> </div> </div>  </div>  </section> <section class="section services" style="padding-top:0"> <div class="container"> <div class="row" style="margin-bottom:2rem"> <div class="col-lg-12 col-md-12 col-12 content" style="padding-top:2rem"> <div class="section-sub">Springshare offers libraries two options to elevate and improve communication with patrons - a full marketing automation platform in <a href="/patronpoint/">Patron Point</a> or a great "starter system" in <a href="/libconnect/">LibConnect</a>. 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