Google-advertenties targeten met HubSpot doelgroepen

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Daarom moet de Engelse versie van dit artikel worden beschouwd als de meest recente versie met de meest recente informatie. U kunt het <a id="l10n-link" href="#">hier raadplegen</a>.</span></div> </div> <div class="flex-row" itemscope itemtype="http://schema.org/TechArticle"> <div class="body-container"> <span style="display: none;" itemscope itemprop="publisher" itemtype="http://schema.org/Organization"> <span itemprop="logo" itemscope itemtype="http://schema.org/ImageObject"> <meta content="http://knowledge.hubspot.com/hubfs/assets/hubspot.com/home/2015/Academy.png" itemprop="url"> <meta itemprop="width" content="296"> <meta itemprop="height" content="296"> </span> <meta content=" Support" itemprop="name"> </span> <meta content="oktober 9, 2020" itemprop="datePublished"> <meta content="" itemprop="author"> <meta content="https://knowledge.hubspot.com/nl/ads/associate-google-ads-audiences-with-a-campaign" itemprop="mainEntityOfPage"> <article> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="section post-header"> <h1 itemprop="name headline"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">Google-advertenties targeten met HubSpot doelgroepen</span></h1> <p class="last-updated">Laatst bijgewerkt: <span itemprop="dateModified">  oktober 4, 2023 </span></p> </div> <div id="hs_cos_wrapper_module_16518346644602" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"> <div id="adblocker-warning-banner"> <div class="alert-info"> Mogelijk wordt een deel van de inhoud op deze pagina geblokkeerd door advertentieblokkering. Schakel advertentieblokkering uit tijdens het browsen in de kennisbank om dit te voorkomen. </div> </div> </div> <div id="hs_cos_wrapper_Article_product_key" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module">    <div class="article-key-wrapper"> <div class="article-key-header"> <h4>Beschikbaar met elk van de volgende <a href="https://knowledge.hubspot.com/nl/billing/where-can-i-find-my-subscription-and-contacts-or-email-send-limit-information-in-hubspot">abonnementen</a>, behalve waar vermeld:</h4> </div> <table class="article-key"> <tbody><tr> <td> <img src="https://knowledge.hubspot.com/hubfs/Knowledge_Base_2023/subscription_key_icons/sprocket-web-color.svg" width="24" height="24" class="article-key__hub-icon" role="presentation" loading="lazy" alt=""> <a href="https://www.hubspot.com/products/crm"> <span class="article-key__all-products">Alle producten en plannen</span> </a> </td> </tr> </tbody></table> </div> </div> <div class="section post-body" id="post-body" itemprop="articleBody"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>Nadat je <a href="https://knowledge.hubspot.com/nl/ads/create-ads-audiences-in-hubspot" rel="noopener" target="_blank">Google Ads doelgroepen</a> hebt gemaakt in HubSpot, moet je ze koppelen aan een advertentiecampagne om ze te kunnen zien in je Google Ads account.</p> <p>Je kunt de doelgroepen die je in HubSpot hebt gemaakt ook gebruiken wanneer je <a href="/nl/ads/create-google-search-ad-campaigns-in-hubspot#specify-targeting" rel="noopener" target="_blank">Google-campagnes voor zoekopdrachten</a> rechtstreeks in de advertentietool maakt.</p>  <ul> <li>Navigeer naar je <a href="https://ads.google.com/home/" rel="noopener" target="_blank">Google Ads account</a>.</li> <li>Navigeer in het linker zijbalkmenu naar <strong>Campagnes</strong>.</li> <li>Klik in het rechterpaneel op het <strong>+ </strong><strong>pictogram</strong>. Klik vervolgens op <strong>Nieuwe campagne</strong> maken of <strong>Campagneontwerp hervatten</strong>.<br></li> </ul> <p><img src="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Oct-04-2023-05-04-49-0413-AM.png?width=644&height=318&name=image-png-Oct-04-2023-05-04-49-0413-AM.png" loading="lazy" width="644" height="318" style="width: 644px; height: auto; max-width: 100%;" srcset="https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Oct-04-2023-05-04-49-0413-AM.png?width=322&height=159&name=image-png-Oct-04-2023-05-04-49-0413-AM.png 322w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Oct-04-2023-05-04-49-0413-AM.png?width=644&height=318&name=image-png-Oct-04-2023-05-04-49-0413-AM.png 644w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Oct-04-2023-05-04-49-0413-AM.png?width=966&height=477&name=image-png-Oct-04-2023-05-04-49-0413-AM.png 966w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Oct-04-2023-05-04-49-0413-AM.png?width=1288&height=636&name=image-png-Oct-04-2023-05-04-49-0413-AM.png 1288w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Oct-04-2023-05-04-49-0413-AM.png?width=1610&height=795&name=image-png-Oct-04-2023-05-04-49-0413-AM.png 1610w, https://knowledge.hubspot.com/hs-fs/hubfs/image-png-Oct-04-2023-05-04-49-0413-AM.png?width=1932&height=954&name=image-png-Oct-04-2023-05-04-49-0413-AM.png 1932w" sizes="(max-width: 644px) 100vw, 644px"></p> <p></p> <ul> <li>Selecteer een <strong>campagnedoelstelling</strong>,<strong>campagnetype</strong> en voer een <strong>campagnenaam</strong> in. Klik vervolgens op <strong>Doorgaan</strong>.</li> <li>Klik in het linkernavigatiemenu onder de sectie <em>Targeting</em> op <strong>Audience</strong>.</li> <li>Klik in het rechterpaneel op <strong>Doelgroep</strong> om de sectie uit te vouwen.</li> <li>Klik op <strong>Een doelgroep maken</strong>.<br><br></li> </ul> <img src="https://knowledge.hubspot.com/hubfs/image-png-Oct-04-2023-05-06-16-9430-AM.png" loading="lazy"> <br> <br> <ul> <li>Voer in het rechterpaneel een <strong>doelgroepnaam</strong> in.</li> <li>Klik in de sectie <em>Uw gegevens</em> op de <strong>zoekbalk</strong>. Klik vervolgens op de tab <strong>Bladeren </strong><br> <ul> <li>Als u een van uw audiences voor websitebezoekers wilt gebruiken, klikt u op <strong>Websitebezoekers</strong>.</li> <li>Als u een van uw contactlijstdoelgroepen wilt gebruiken, klikt u op <strong>Aangepaste combinatie</strong>.</li> </ul> </li> <li>Schakel de <strong>selectievakjes</strong> in naast de namen van de doelgroepen die je in HubSpot hebt gemaakt en waarop je je campagne wilt richten.</li> </ul> <ul> <li>Nadat je je doelgroepen hebt geselecteerd, ga je verder met het maken van je advertentiecampagne. Wanneer de advertentiecampagne is gepubliceerd, wordt deze weergegeven in de HubSpot-advertentietool. 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