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Como en un mercado bursátil, los editores web pueden vender espacio publicitario en sus sitios web al mejor postor en tiempo real.</span></p> <p><br /> <strong><span>Mesa de contratación de agencias de publicidad (ATD)</span></strong></p> <p><span>Equipo de una agencia de publicidad que negocia con plataformas del lado de la demanda para gestionar campañas.</span></p> <p><br /> <strong><span>Navegador web</span></strong></p> <p><span>Software que recupera y recopila fuentes de información y ordena y visualiza los resultados de manera estandarizada en un dispositivo como, por ejemplo, un ordenador o un móvil. 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