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style="display:none">1998 video game</div><style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1117680521">.mw-parser-output .ib-video-game .infobox-label{white-space:nowrap;padding-right:0.65em}.mw-parser-output .ib-video-game .infobox-above{font-style:italic}</style><table class="infobox ib-video-game hproduct"><tbody><tr><th colspan="2" class="infobox-above fn">The Lost Island of Alanna</th></tr><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:The_Lost_Island_of_Alanna.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/3/3d/The_Lost_Island_of_Alanna.jpg/220px-The_Lost_Island_of_Alanna.jpg" decoding="async" width="220" height="224" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/3/3d/The_Lost_Island_of_Alanna.jpg 1.5x" data-file-width="313" data-file-height="318" /></a></span></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_developer" title="Video game developer">Developer(s)</a></th><td class="infobox-data">Raintree Media Inc.</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_publisher" title="Video game publisher">Publisher(s)</a></th><td class="infobox-data">The Coca-Cola Company</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_creative_director" class="mw-redirect" title="Video game creative director">Director(s)</a></th><td class="infobox-data">Dale Leary</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_designer" class="mw-redirect" title="Video game designer">Designer(s)</a></th><td class="infobox-data">Dale Leary</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_programmer" title="Video game programmer">Programmer(s)</a></th><td class="infobox-data">Michael Hall <br /> Ronald Lores</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_artist" class="mw-redirect" title="Video game artist">Artist(s)</a></th><td class="infobox-data">Dale Leary <br /> Michael Hall <br /> Ronald Lores</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Computing_platform" title="Computing platform">Platform(s)</a></th><td class="infobox-data"><a href="/wiki/Mac_OS" class="mw-redirect" title="Mac OS">Mac OS</a>, <a href="/wiki/Microsoft_Windows" title="Microsoft Windows">Microsoft Windows</a></td></tr><tr><th scope="row" class="infobox-label">Release</th><td class="infobox-data">March 1, 1998</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Video_game_genre" title="Video game genre">Genre(s)</a></th><td class="infobox-data"><a href="/w/index.php?title=Branded_Entertainment&action=edit&redlink=1" class="new" title="Branded Entertainment (page does not exist)">Branded entertainment</a>, <a href="/wiki/Graphic_adventure_game" class="mw-redirect" title="Graphic adventure game">Graphic adventure</a>, <a href="/wiki/Puzzle_video_game" title="Puzzle video game">puzzle</a></td></tr><tr><th scope="row" class="infobox-label">Mode(s)</th><td class="infobox-data"><a href="/wiki/Single-player_video_game" title="Single-player video game">Single-player</a></td></tr></tbody></table> <p><i><b>The Lost Island of Alanna</b></i> is a branded, <a href="/wiki/Graphic_adventure_game" class="mw-redirect" title="Graphic adventure game">graphic adventure</a> <a href="/wiki/Video_game" title="Video game">video game</a> and <a href="/wiki/Marketing" title="Marketing">marketing</a> initiative conceived and directed by Dale Leary and developed with partner Michael Hall of Raintree Media for <a href="/wiki/Cherry_Coke" class="mw-redirect" title="Cherry Coke">Coca-Cola Cherry</a>.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The game was produced for the brand in the Fall of 1997 and released in the Spring of 1998. </p><p><i><b>The Lost Island of Alanna</b></i> represents an early example of integrated, digital, viral and social marketing using the internet. Alanna included a distributed <a href="/wiki/CD-ROM" title="CD-ROM">CD-ROM</a> game, integrated social chat rooms, under-the-cap codes, special product packaging, advertising, outdoor,<sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="The text near this tag may need clarification or removal of jargon. (February 2024)">clarification needed</span></a></i>]</sup> and two promotional websites.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> It was all created, produced and managed nationally by Raintree Media throughout the full promotional duration.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Strategy">Strategy</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=1" title="Edit section: Strategy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The strategy was to create an underground campaign designed to increase the appeal of Cherry Coke to teens and young adults who are part of what was then "the emerging wired generation."<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> <i>Alanna</i> was a marketing success, shifting to a youth brand in the minds of young consumers.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Implementation">Implementation</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=2" title="Edit section: Implementation"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The campaign by Raintree Media created consumer engagement through underground social dialogue while integrating product placement within the myth of a CD-ROM computer game. </p><p>In the game, you explore an island where an ancient civilization was concerned about passing on its wisdom but was wiped out by a volcano before it was able to share its precious knowledge. This civilization used clay bowls and a mixture of sparkling water and cherries in a <a href="/wiki/Ritual" title="Ritual">tribal ceremony</a>. The game cross-references this with bottles of Cherry Coke, on the labels of which you'll find clues in the form of <a href="/wiki/Cuneiform" title="Cuneiform">cuneiform</a> characters, and then the player is encouraged to begin solving the mystery.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>Clues to solve puzzles in the computer game were also distributed through other marketing channels, including the Cherry Coke website and another fictitious website called the Standlake University of Cultural Anthropology, which posted journal entries as clues. </p><p>Viral activities included hidden symbols under bottle caps, the aforementioned cuneiform bottle packaging designed by Raintree Media, and hidden within mainstream Cherry Coke magazine ads. </p><p>Socially, clues were leaked ‘underground’ in chat rooms by teams of teens managed by Raintree Media.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>Apart from the Cherry Coke brand being minimized within the game <i>The Lost Island of Alanna</i> gameplay was unusual within the promotional brand-game genre. Not only was it far more complex but consumers were provided with very little information about the game, and no obvious goals or objectives were communicated. This meant that players merely began to explore the island and interact with the brand socially through various communication points in real life. It was all intended to create dialogue between the brand and the emerging <a href="/wiki/Millennials" title="Millennials">Millennial generation</a>. </p> <div class="mw-heading mw-heading2"><h2 id="Gameplay">Gameplay</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=3" title="Edit section: Gameplay"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The CD-ROM gameplay of <i>The Lost Island of Alanna</i> consisted of a <a href="/wiki/First-person_narrative" title="First-person narrative">first-person</a> journey through a very small interactive island centered around puzzle solving. The player moves by clicking on locations shown on the screen; the scene then crossfades into another frame where the player could continue exploring or solving puzzles. </p><p>The game had a single ending, at which point the mystery was solved. At the end, another game component was revealed in the form of a <a href="/wiki/Fortune_cookie" title="Fortune cookie">fortune cookie</a> engagement; a secondary under-the-cap mechanism providing an extension of the promotion beyond the standard promotional period. </p> <div class="mw-heading mw-heading2"><h2 id="Plot">Plot</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=4" title="Edit section: Plot"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A shipwreck was discovered off the coast of <a href="/wiki/Syria" title="Syria">Syria</a> that points to an ancient civilization called Alanna. Archaeologists at the fictional Standlake University followed the clues and located a volcanic island in the eastern Mediterranean sea just west of Cyprus. Like the historic island of Thera, much of Alanna was destroyed and its ancient culture obliterated by the eruption around the end of the late <a href="/wiki/Bronze_Age" title="Bronze Age">Bronze Age</a>, according to the in-game Standlake University notes. </p><p>The Standlake University website also posted journal entries of a ledger recording that eight tablets made of clay, gemstones, and precious metals—and a letter written by the king of Alanna—were all found within the shipwreck. On these tablets are the answers to the culture of the Alannians. The player's quest was to unlock the riddles of the eight stone tablets, find the hidden chamber, and discover the secrets of Alanna. </p> <div class="mw-heading mw-heading2"><h2 id="Enigmatic_Plot">Enigmatic Plot</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=5" title="Edit section: Enigmatic Plot"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><i>The Lost Island of Alanna'</i>s secret plot was revealed in the endgame. The creative concept was that the Alannian civilization believed that one's future could be read using 'magic' tribal bowls. One such clay bowl, inscribed with cuneiform was found on the shipwreck holding clues needed later. Legend had it that cherries would be smeared into the bottom of this tribal bowl, and natural sparkling water and maple serum would be poured into the bowl. Tribal wise men would stir and drink the contents, and then they read the stains; the darker stains remaining in cuneiform were believed to be the answers to questions. </p><p>This ancient Cherry Coke reference created the secret endgame mechanic. </p><p>The endgame mechanic was a different spin on the soda giant's collect-the-bottle-and-win promotions.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> In all, 32 different bottle labels were pushed into distribution along with 16 under the cap codes. As the cap and bottle pairings were random, so would be the combinations. The fortune cookie mechanism was simple: buy a bottle with the question you wanted answered and your bottle cap would 'tell the future'. </p><p>This created a deeper social extension and viral pass-along beyond the <a href="/wiki/Free-to-play" title="Free-to-play">buy-for-clues</a> mechanism.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Reception">Reception</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=6" title="Edit section: Reception"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Upon release, the game <i>The Lost Island of Alanna</i> was well received,<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> with its first 750,000 copies being consumed through request in two months. Consumers could call in or request copies from the Cherry Coke website.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Unique, double-disc sets, one for you and one for a friend, were tipped into <i><a href="/wiki/GamePro" title="GamePro">GamePro</a></i> magazine, July Issue 1998. </p><p><i>The Lost Island of Alanna</i> was successful for Cherry Coke<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> and was widely accepted as a 'great free game'.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs additional references to reliable sources. (February 2024)">additional citation(s) needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading2"><h2 id="Legacy">Legacy</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=7" title="Edit section: Legacy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><i>The Lost Island of Alanna</i><span class="nowrap" style="padding-left:0.1em;">'</span>s success sparked opportunities for several successive interactive campaigns by Raintree Media for <a href="/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">the Coca-Cola Company</a>.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> <i>The NHL Challenge</i> for Powerade along with <i>Time Tremors</i> for Cherry Coke released the following year with music by award-winning artist <a href="/wiki/Jesper_Kyd" title="Jesper Kyd">Jesper Kyd</a>. </p> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=8" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="https://web.archive.org/web/19990224135942/http://www.cherrycoke.com/standlake/arts.html">"Standlake University of Cultural Anthropology" Standlake was the fictitious university website where consumers could acquire clues in 1998.</a></li> <li><a rel="nofollow" class="external text" href="http://www.balmoralsoftware.com/alanna/alanna.htm">"Lost Island of Alanna Walkthrough" at Balmoral Software, August 2 1998</a></li> <li><a rel="nofollow" class="external text" href="http://www.gameboomers.com/reviews/Ll/Lostislandalannabysyd.htm">"Lost Island of Alanna" at Game Boomers</a></li> <li><a rel="nofollow" class="external text" href="http://www.cheatsguru.com/pc/lost_island_of_alanna_the/">"Lost Island of Alanna Cheats and Tips" at Cheatsguru</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=The_Lost_Island_of_Alanna&action=edit&section=9" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output 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