Asia Forum October 28th 2021

<!DOCTYPE html> <html lang="en"> <head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <title>Asia Forum October 28th 2021</title> <meta name="description" content="WOO President Tom Goddard explains why WOO will be holding its first Asian Forum on Thursday October 28th. We look at some off the forum's highlight and put it in the context of OOH beginning to bounce back from the effects of the pandemic."> <link href="https://fonts.googleapis.com/css?family=Montserrat:400,500,600,700,800&display=swap" rel="stylesheet"> <base href="https://www.worldooh.org/" > <link rel="stylesheet" href="/assets/css/bootstrap-4.3.1.min.css"> <link rel="stylesheet" href="/assets/webfonts/flaticon/flaticon.css"> <link rel="stylesheet" href="/assets/css/comp2.css?id=253136149"> <link rel="stylesheet" href="/assets/css/jquery.fancybox.min.css"> <link rel="stylesheet" href="/assets/css/layerslider.css"> <link rel="stylesheet" href="assets/css/fontawesome-all-5.9.0.min.css"> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="business.business"> <meta property="og:title" content="Asia Forum October 28th 2021"> <meta property="og:description" content="WOO President Tom Goddard explains why WOO will be holding its first Asian Forum on Thursday October 28th. We look at some off the forum's highlight and put it in the context of OOH beginning to bounce back from the effects of the pandemic." /> <meta property="og:url" content="https://worldooh.org"> <meta property="og:site_name" content="World Out of Home Organization" /> <meta property="og:image" content="https://worldooh.org/uploads/asiaforum-v2.1.jpg"> <script src="https://www.google.com/recaptcha/api.js?render=6LfeKJ8UAAAAAHOXvu0hUApNVWP5nMT1pi-2oiXR"></script> <script> grecaptcha.ready(function () { grecaptcha.execute('6LfeKJ8UAAAAAHOXvu0hUApNVWP5nMT1pi-2oiXR', { action: 'contact' }).then(function (token) { var recaptchaResponse = document.getElementById('recaptchaResponse'); recaptchaResponse.value = token; }); }); </script> </head> <body> <header class="default-header bg-white nav-on-top"> <div class="container"> <div class="row"> <div class="col-md-12"> <nav class="navbar navbar-expand-lg nav-secondary nav-primary-hover nav-line-active py-2"> <a class="navbar-brand" href="https://www.worldooh.org/" title="World OOH, formerly FEPE International"><img class="nav-logo" src="/images/logo.png" alt="World OOH formerly FEPE International"></a> <button class="navbar-toggler" type="button" data-toggle="collapse" data-target="#navbarSupportedContent" aria-controls="navbarSupportedContent" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon flaticon-menu flat-small text-primary"></span> </button> <div class="collapse navbar-collapse" id="navbarSupportedContent"> <ul class="navbar-nav ml-auto"> <li class="nav-item"><a class="nav-link" href="https://www.worldooh.org" title="World OOH">Home</a> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/about" title="About The World Out of Home Organization">About</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/the-woo-board" title="WOO Board of Directors">The WOO Board</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/the-woo-executive-team" title="The WOO Executive Team">The WOO Executive Team</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/our-history" title="Our History">Our History</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/the-woo-bylaws" title="The WOO Bylaws">The WOO Bylaws</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/membership" title="Membership">Membership</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/our-members" title="Members Links">Members</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/congresses" title="FEPE Congresses">Congresses</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/an-important-new-horizon" title="The 2024 Hong Kong WOO Annual Congress">2024 Annual Congress - Hong Kong </a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/apac-forum-2023" title="APAC Forum 2023">APAC Forum 2023 Wrap</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/lisbon-congress-2023" title="Lisbon World Congress 2023 - The Wrap up">Lisbon Congress 2023</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/mena-forum-2023" title="The WOO MENA Forum 2023 - the Wrap up">MENA Forum Dubai 2023</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/apac-forum-2022" title="The WOO APAC Forum – the Wrap up">APAC Forum Kuala Lumpur 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/toronto-congress-2022" title="WOO Toronto Global Congress">Toronto Congress 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/africa-forum-2022" title="Africa Forum February 2022">Africa Forum February 2022</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/asiaforum" title="Asia Forum October 28th 2021">Asia Forum October 28th 2021</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/woo-european-forum-may-18th-2021" title="WOO European Forum May 18th 2021">European Forum May 2021</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/toronto-congress-2020-is-postponed" title="">Toronto Congress 2020 is Postponed</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/dubai-congress-2019" title="Dubai Congress, May 1-3rd 2019">Dubai Congress 2019</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/sorrento-congress-2018" title="FEPE Sorrento Congress 2018">Sorrento Congress 2018</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/stockholm-2017" title="Stockholm Congress 2017">Stockholm 2017</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/barcelona-2016" title="Barcelona 2016">Barcelona 2016</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/budapest-2015" title="FEPE Budapest Congress 2015">Budapest 2015</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/vienna-2014" title="Vienna Congress 2014">Vienna 2014</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/berlin-2013" title="Berlin 2013">Berlin 2013</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/milan-2012" title="Milan 2012">Milan 2012</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/madrid-2011" title="FEPE Madrid 2011">Madrid 2011</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/beirut-2010" title="FEPE Beirut congress, 2010">Beirut 2010</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/awards" title="WOO AWARDS 2025 - MEXICO CITY">AWARDS</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/nominate-for-the-awards" title="WOO Award Nominations">Nominate for the Awards</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/lifetime-achievement-award" title="Lifetime Achievement Award">Lifetime Achievement Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/leadership-award" title="Leadership Award">Leadership Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/rising-star-award" title="Rising Star Award">Rising Star Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/the-sustainability-award" title="The Sustainability Award">The Sustainability Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/technical-innovation-award" title="Technical Innovation Award">Technical Innovation Award</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/creatives-award-digital" title="Creatives Award - Digital">Creatives Award - Digital</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/creatives-award-classic" title="Creatives Award - Classic ">Creatives Award - Classic</a></li> <li><a class="dropdown-item" href="https://www.worldooh.org/creatives-award-special-build" title="Creatives Award - Special Build">Creatives Award - Special Build</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/the-sustainability-repository" title="Sustainability">Sustainability</a> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/creativity" title="creativity">Creativity</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="https://www.worldooh.org/oursecondchance" title="Our Second Chance">#oursecondchance</a></li> </ul> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="https://www.worldooh.org/login" title="Login to access WOO Global Data">Login</a> </li> <li class="nav-item dropdown"><a class="nav-link dropdown-toggle" href="/news">News</a> <ul class="dropdown-menu"> <li><a class="dropdown-item" href="/archive">Newsletter Archive</a></li> </ul> </li> <li class="nav-item"><a class="nav-link" href="/contact">Contact</a></li> </ul> </div> </nav> </div> </div> </div> </header> <div class="full-row page-banner-image overlay-secondary" style="background-image: url( https://worldooh.org/uploads/asiaforum-v2.1.jpg); background-position: center center; background-size: cover; margin-top: 96px;"> <div class="container"> <div class="row"> <div class="col-lg-12"> <h1 class="text-white down-line-white">Asia Forum October 28th 2021</h1> <span class="text-white mt-4 sub-title w-50 w-sm-100">The first World Out of Home Organization Asia Forum</span> </div> </div> </div> </div> <div class="full-row"> <div class="container"> <div class="row"> <div class="col-lg-9"> <div id="pagecontent" class="col-lg-12 col-md-12 flow"> <h2> </h2> <figure><img src="../uploads/asiaforum-v2.1.jpg" alt="Asia Forum October 28th 2021" /></figure> <p>WOO President Tom Goddard explains why WOO will be holding its first Asian Forum on Thursday October 28th. We look at some off the forum's highlight and put it in the context of OOH beginning to bounce back from the effects of the pandemic.</p> <p><strong>1 / Why is the World Out of Home Organization holding its first Asia Forum?</strong></p> <p>A/It’s a key part of a World Tour we organised in the pandemic following the cancellation of our World congress in Toronto. This will take place, in person, next May.</p> <p>We wanted to focus on three regions first: Europe,  then Asia, then Africa to look at the issues facing Out of Home in detail and also at times to suit attendees in those regions. So, for example, the Asia Forum begins at 1pm Beijing time to suit that region and 5am in Europe. We are no longer a Europe-centric organisation and this demonstrates that. </p> <p><strong>2 / What will be the highlights of the Forum?</strong></p> <p>A/We are currently finalising the sessions and speakers but the keynote will be an interview with Ashish Bahsin who heads Dentsu International in Asia and is widely recognised as one of the architects of the media industry in the region. We’re very fortunate to have secured Ashish.</p> <p>The forum will cover wide range of subjects including a Panel session on Audience Measurement headed up by industry measurement Expert Gideon Adey. However there will also be sessions on cutting edge creative technologies including 3-D and drones as well the latest industry leading hardware solutions coming from the region.  The continued rise of programmatic trading will also be a feature. Jim Liu the WOO ambassador in China will be the local event host.</p> <p><strong>3 / Where does Asia sit in the world Out of Home industry?</strong></p> <p>A/Firmly at the forefront in terms of the growth and impact of digital Out of Home where progress has been spectacular with some of the most technologically advanced and creative sites in the world. But we mustn’t forget that much of the industry remains what we call classic, essentially paper and paste and we need to work on behalf of this sector too.</p> <p><strong>4 / Is the OOH industry recovering from the pandemic?</strong></p> <p>A/Broadly yes although recovery has varied region by region, in part reflecting vaccination issues and so on. Generally speaking though the bounceback has been dramatic, in some regions ahead of the recovery in advertising.</p> <p>It’s worth pointing out that the OOH industry performed well in the pandemic. Sales and revenue were obviously impacted but media owners across the world contributed significantly to public messaging and other social needs. WOO ran its highly successful ‘Our Second Chance’ campaign to strike an optimistic note in the crisis and also demonstrate the power of the medium. There will be more such initiatives.</p> <p><strong>5 / What does the future hold for Out of Home, in Asia and elsewhere?</strong></p> <p>A/We believe Out of Home will increase its overall share of the global ad market although it’s going to be a battle, given the relentless rise of digital. But it’s already overtaken print and is also ahead of radio.</p> <p>There is also a trend back towards brand-building on the part of many advertisers and this should benefit OOH which is able to connect emotionally with billions of consumers more effectively than other media. </p> <p>What the industry needs to do is make its case to advertisers and media agencies enthusiastically and effectively and also, as mentioned above, improve its audience measurement standards to support this case.</p> <p><strong><a href="https://registration.global-studio.it/cmsweb/Login.asp?IDcommessa=W21004&Lang=EN&noflag=1"><span style="font-size:20px">CLICK HERE TO REGISTER</span></a></strong></p> <p>The Asia Forum is specifically timed for the Asian Region will consist of two sessions:</p> <ul> <li><strong>Session 1</strong> - 13.00-15.00 Beijing Time, 05.00-07.00 am UK Time</li> <li><strong>Session 2</strong> - 16.00-19.00 Beijing Time, 08.00-10.00 am UK Time</li> </ul> <p>This WOO event is free to any employee of our members, but non-members will also be able to register for €150 Euros. </p> <p> </p> <p><span style="font-size:20px"><img alt="" src="/ckfinder/userfiles/images/Preliminary-programme-2-pages-2.jpg" style="border-style:solid; border-width:0px; margin:0px" /></span></p> <p> </p>   </div> </div> <div class="col-lg-3 col-md-12"> <div id="sidebar" class="sidebar sidebar-blog"> <style> .active{ color:#060000 !important; font-size: 16px !important; } </style> <div class="widget widget_archive"> <h4 class="widget-title down-line"><a href="https://www.worldooh.org/congresses" title="Congresses">Congresses</a></h4> <ul> <li><a href="https://www.worldooh.org/an-important-new-horizon" title="The 2024 Hong Kong WOO Annual Congress">2024 Annual Congress - Hong Kong </a></li> <li><a href="https://www.worldooh.org/apac-forum-2023" title="APAC Forum 2023">APAC Forum 2023 Wrap</a></li> <li><a href="https://www.worldooh.org/lisbon-congress-2023" title="Lisbon World Congress 2023 - The Wrap up">Lisbon Congress 2023</a></li> <li><a href="https://www.worldooh.org/mena-forum-2023" title="The WOO MENA Forum 2023 - the Wrap up">MENA Forum Dubai 2023</a></li> <li><a href="https://www.worldooh.org/apac-forum-2022" title="The WOO APAC Forum – the Wrap up">APAC Forum Kuala Lumpur 2022</a></li> <li><a href="https://www.worldooh.org/toronto-congress-2022" title="WOO Toronto Global Congress">Toronto Congress 2022</a></li> <li><a href="https://www.worldooh.org/africa-forum-2022" title="Africa Forum February 2022">Africa Forum February 2022</a></li> <li><a class="active" href="https://www.worldooh.org/asiaforum" title="Asia Forum October 28th 2021">Asia Forum October 28th 2021</a></li> <li><a href="https://www.worldooh.org/woo-european-forum-may-18th-2021" title="WOO European Forum May 18th 2021">European Forum May 2021</a></li> <li><a href="https://www.worldooh.org/toronto-congress-2020-is-postponed" title="">Toronto Congress 2020 is Postponed</a></li> <li><a href="https://www.worldooh.org/dubai-congress-2019" title="Dubai Congress, May 1-3rd 2019">Dubai Congress 2019</a></li> <li><a href="https://www.worldooh.org/sorrento-congress-2018" title="FEPE Sorrento Congress 2018">Sorrento Congress 2018</a></li> <li><a href="https://www.worldooh.org/stockholm-2017" title="Stockholm Congress 2017">Stockholm 2017</a></li> <li><a href="https://www.worldooh.org/barcelona-2016" title="Barcelona 2016">Barcelona 2016</a></li> <li><a href="https://www.worldooh.org/budapest-2015" title="FEPE Budapest Congress 2015">Budapest 2015</a></li> <li><a href="https://www.worldooh.org/vienna-2014" title="Vienna Congress 2014">Vienna 2014</a></li> <li><a href="https://www.worldooh.org/berlin-2013" title="Berlin 2013">Berlin 2013</a></li> <li><a href="https://www.worldooh.org/milan-2012" title="Milan 2012">Milan 2012</a></li> <li><a href="https://www.worldooh.org/madrid-2011" title="FEPE Madrid 2011">Madrid 2011</a></li> <li><a href="https://www.worldooh.org/beirut-2010" title="FEPE Beirut congress, 2010">Beirut 2010</a></li> </ul> </div> <div style="clear:both"></div> <div class="widget widget_archive"> <h4 class="widget-title down-line">WOO Sponsors</h4> <style> .sponsors {display: flex; flex-wrap: wrap; gap: 1rem; justify-content: space-between;} .sponsor { max-width: 140px; margin: 0;} </style> <div class="sponsors"> <a href="https://www.absen.com/" title="Absen" target="_blank"> <img src="https://www.worldooh.org/uploads/sponsors/absen-logo-vector.png" alt="Absen" class="sponsor" /></a> <img src="https://www.worldooh.org/uploads/sponsors/broadsign.png" alt="Broadsign" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/daktronics.jpg" alt="Daktronics" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/perion.jpg" alt="Perion" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/ipsos.jpg" alt="Global Market Research and Public Opinion Specialist" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/MOVINGWALLS.jpg" alt="Moving Walls" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/VIOOH.jpg" alt="" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/VM.jpg" alt="" class="sponsor" /> </div> </div> <div class="widget widget_archive"> <div id="newsletterFormArea"> <h4 class="widget-title down-line">Newsletter Signup</h4> <form action="/newsletter/ext.php?t=signup" method="post"> <input type="hidden" name="group_id[]" value="11" checked></td> <input type="hidden" class="text_input" name="first_name" value="Member" > <table cellpadding="3" width="100%"> <tbody> <tr> <td>Email</td> <td><input type="text" class="text_input" name="email" value=""></td> </tr> <tr> <td colspan="2" align="center"> <input type="hidden" name="recaptcha_response" id="recaptchaResponse"><br /> <input type="submit" name="submit" value="Subscribe!"> </td> </tr> </tbody> </table> </form> </div> </div> </div> </div> </div> </div> </div> <footer class="full-row footer-default-dark bg-footer" style="padding-bottom: 30px"> <div class="container"> <div class="row"> <div class="col-lg-3 col-md-6"> <div class="footer-widget mb-5"> <div class="footer-logo mb-4"> <a href="https://www.worldooh.org" title="World OOH, formerly FEPE International"> <img src="https://www.worldooh.org/images/WOOHO_reverse.png" alt="World OOH formerly FEPE International"></a> </div> <p>The World Out of Home Organization (previously FEPE International, established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members.</p> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget post-widget mb-5"> <h3 class="widget-title mb-4">Recent News</h3> <ul> <li><a href="https://www.worldooh.org/news/award-nominations-2025-1-week">Take your opportunity as a WOO Member to make nominations for the WOO Awards 2025 </a><span><i class="flaticon-calendar flat-mini"></i> Mar 28, 2025</span></li> <li><a href="https://www.worldooh.org/news/keynote-sylvain-le-borgne-2025">JCDecaux global data chief headlines Day Two of World Out of Organization Annual Congress in Mexico City</a><span><i class="flaticon-calendar flat-mini"></i> Mar 27, 2025</span></li> <li><a href="https://www.worldooh.org/news/join-our-monthly-global-call-march27th">All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday March 27th </a><span><i class="flaticon-calendar flat-mini"></i> Mar 19, 2025</span></li> </ul> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget footer-nav mb-5"> <h3 class="widget-title mb-4">Quick Links</h3> <ul> <li><a href="https://www.worldooh.org">Home</a></li> <li><a href="https://www.worldooh.org/about">About</a></li> <li><a href="https://www.worldooh.org/congresses">Congresses</a></li> <li><a href="https://www.worldooh.org/awards">AWARDS</a></li> <li><a href="https://www.worldooh.org/the-sustainability-repository">Sustainability</a></li> <li><a href="https://www.worldooh.org/creativity">Creativity</a></li> <li><a href="https://www.worldooh.org/login">Login</a></li> <li><a href="https://www.worldooh.org/contact">Contact</a></li> <li><a href="https://www.worldooh.org/privacy-policy">Privacy Policy</a></li> </ul> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget contact-widget mb-5"> <h3 class="widget-title mb-4">Contact Us</h3> <p>Registered Office:<br> c/o Baumgartner Mächler Rechtsanwälte AG,<br> Löwenstrasse 2,<br> Zurich, Switzerland,<br> 8001<br> <br> +44 1494 581777<br> <br> info@worldooh.org<br> </p> </div> <div class="footer-widget media-widget mb-5"> <a href="https://www.instagram.com/worldoohorg/"><i class="fa-brands fa-square-instagram"></i></a> <a href="https://twitter.com/worldoohorg"><i class="fa-brands fa-square-twitter"></i></a> <a href="https://www.linkedin.com/company/fepe-international"><i class="fa-brands fa-linkedin"></i></a> </div> </div> </div> </div> </footer> <div class="copyright bg-dark text-default py-4"> <div class="container"> <div class="row"> <div class="col-md-6"> <span>© Copyright 2025 Worldooh, All Rights Reserved</span> </div> <div class="col-md-6"> <ul class="line-menu float-right list-color-gray"> <li class="float-left"><a href="#">Privacy & Policy </a></li> <li class="float-left">|</li> <li class="float-left"><a href="#">Site Map</a></li> </ul> </div> </div> </div> </div> <a href="#" class="bg-primary text-white" id="scroll"><i class="fa fa-angle-up"></i></a> </div>  <script type="text/javascript"> //<![CDATA[ var owa_baseUrl = 'https://www.worldooh.org/owa/'; var owa_cmds = owa_cmds || []; owa_cmds.push(['setSiteId', '51b1c0da5a3899384d1b1fcb2a01a624']); owa_cmds.push(['trackPageView']); owa_cmds.push(['trackClicks']); (function() { var _owa = document.createElement('script'); _owa.type = 'text/javascript'; _owa.async = true; owa_baseUrl = ('https:' == document.location.protocol ? window.owa_baseSecUrl || owa_baseUrl.replace(/http:/, 'https:') : owa_baseUrl ); _owa.src = owa_baseUrl + 'modules/base/js/owa.tracker-combined-min.js'; var _owa_s = document.getElementsByTagName('script')[0]; _owa_s.parentNode.insertBefore(_owa, _owa_s); }()); //]]> </script>  <script>document.cookie='resolution='+Math.max(screen.width,screen.height)+'; path=/';</script> <script src="../assets/js/jquery-3.3.1.min.js"></script> <script src="../assets/js/greensock.js"></script> <script src="../assets/js/layerslider.transitions.js"></script> <script src="../assets/js/layerslider.kreaturamedia.jquery.js"></script> <script src="../assets/js/popper-1.14.3.min.js"></script> <script src="../assets/js/bootstrap-4.3.1.min.js"></script> <script src="../assets/js/jquery.fancybox.min.js"></script> <script src="../assets/js/owl.js"></script> <script src="../assets/js/wow.js"></script> <script src="../assets/js/mixitup.min.js"></script> <script src="../assets/js/custom.js"></script> <script src="../assets/js/lwcnCookieNotice.js"></script> <script> FontAwesomeConfig = { searchPseudoElements: true }; </script> <script src="https://kit.fontawesome.com/28ea9161a4.js" crossorigin="anonymous"></script> <script> lwcnCookieNotice.initialize({ sections: [ { 'sectionId': 1, 'name': 'Basic ads, personalized content, and ad measurement', 'description': 'Basic ads can be served. Content can be personalized based on a profile. More data can be added to better personalize content. Ad performance can be measured.', 'categories': [ { 'categoryId': 1, 'name': 'Select personalized content', 'description': '<p>To select personalized content vendors can:</p><ul><li>Select personalized content based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 2, 'name': 'Select basic ads', 'description': '<p>To do basic ad selection vendors can:</p>n<ul>n<li>Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address</li>n<li>Use a useru2019s non-precise geolocation data</li>n<li>Control the frequency of ads shown to a user.</li>n<li>Sequence the order in which ads are shown to a user.</li>n<li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li>n</ul>nn<p>Vendors cannot:</p>n<ul>n<li>Create a personalized ads profile using this information for the selection of future ads without a separate legal basis to create a personalized ads profile.</li>n<li>N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 3, 'name': 'Measure ad performance', 'description': '<p>To measure ad performance vendors can:</p>n<ul>n<li>Measure whether and how ads were delivered to and interacted with by a user</li>n<li>Provide reporting about ads including their effectiveness and performance</li><li>Provide reporting about users who interacted with ads using data observed during the course of the user\'s interaction with that ad</li>n<li>Provide reporting to publishers about the ads displayed on their property</li>n<li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) contextn<li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li>n<li>Combine this information with other information previously collected, including from across websites and apps</li>n</ul>n<p>Vendors cannot:</p>n<ul>n<li>Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, ], }, { 'sectionId': 2, 'name': 'Personalized ads profile and display', 'description': 'Ads can be personalized based on a profile. More data can be added to better personalize ads.', 'categories': [ { 'categoryId': 4, 'name': 'Select personalized ads', 'description': '<p>To select personalized ads vendors can:</p>n<ul>n<li>Select personalized ads based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 5, 'name': 'Create a personalized ads profile', 'description': '<p>To create a personalized ads profile vendors can:</p>n<ul>n<li>Collect information about a user, including a user\'s activity, interests, demographic information, or location, to create or edit a user profile for use in personalized advertising.</li>n<li>Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalized advertising.n</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }], }], }); </script> </body> </html>

CINXE.COM

Asia Forum October 28th 2021