Berlin 2013

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Hong Kong </a></li> <li><a href="https://www.worldooh.org/apac-forum-2023" title="APAC Forum 2023">APAC Forum 2023 Wrap</a></li> <li><a href="https://www.worldooh.org/lisbon-congress-2023" title="Lisbon World Congress 2023 - The Wrap up">Lisbon Congress 2023</a></li> <li><a href="https://www.worldooh.org/mena-forum-2023" title="The WOO MENA Forum 2023 - the Wrap up">MENA Forum Dubai 2023</a></li> <li><a href="https://www.worldooh.org/apac-forum-2022" title="The WOO APAC Forum – the Wrap up">APAC Forum Kuala Lumpur 2022</a></li> <li><a href="https://www.worldooh.org/toronto-congress-2022" title="WOO Toronto Global Congress">Toronto Congress 2022</a></li> <li><a href="https://www.worldooh.org/africa-forum-2022" title="Africa Forum February 2022">Africa Forum February 2022</a></li> <li><a href="https://www.worldooh.org/asiaforum" title="Asia Forum October 28th 2021">Asia Forum October 28th 2021</a></li> <li><a href="https://www.worldooh.org/woo-european-forum-may-18th-2021" title="WOO European Forum May 18th 2021">European Forum May 2021</a></li> <li><a href="https://www.worldooh.org/toronto-congress-2020-is-postponed" title="">Toronto Congress 2020 is Postponed</a></li> <li><a href="https://www.worldooh.org/dubai-congress-2019" title="Dubai Congress, May 1-3rd 2019">Dubai Congress 2019</a></li> <li><a href="https://www.worldooh.org/sorrento-congress-2018" title="FEPE Sorrento Congress 2018">Sorrento Congress 2018</a></li> <li><a href="https://www.worldooh.org/stockholm-2017" title="Stockholm Congress 2017">Stockholm 2017</a></li> <li><a href="https://www.worldooh.org/barcelona-2016" title="Barcelona 2016">Barcelona 2016</a></li> <li><a href="https://www.worldooh.org/budapest-2015" title="FEPE Budapest Congress 2015">Budapest 2015</a></li> <li><a href="https://www.worldooh.org/vienna-2014" title="Vienna Congress 2014">Vienna 2014</a></li> <li><a class="active" href="https://www.worldooh.org/berlin-2013" title="Berlin 2013">Berlin 2013</a></li> <li><a href="https://www.worldooh.org/milan-2012" title="Milan 2012">Milan 2012</a></li> <li><a href="https://www.worldooh.org/madrid-2011" title="FEPE Madrid 2011">Madrid 2011</a></li> <li><a href="https://www.worldooh.org/beirut-2010" title="FEPE Beirut congress, 2010">Beirut 2010</a></li> </ul> </div> <div class="widget widget_archive"> <h4 class="widget-title down-line">Berlin 2013 Galleries </h4> <ul> <li><a href="https://www.worldooh.org/category.php?id=195">FEPE Berlin Congress 2013</a> <ul><li><a href="https://www.worldooh.org/photos.php?id=196">Thursday Morning - 20th June</a></li> <li><a href="https://www.worldooh.org/photos.php?id=251">Thursday Afternoon - 20th June</a></li> <li><a href="https://www.worldooh.org/photos.php?id=282">Gala Dinner - Berlin</a></li> <li><a href="https://www.worldooh.org/photos.php?id=334">Friday 21st June</a></li> <li><a href="https://www.worldooh.org/photos.php?id=392">Friday Evening - Dinner Berlin</a></li> </ul> </li> </ul> </div> <div style="clear:both"></div> <div class="widget widget_archive"> <h4 class="widget-title down-line">WOO Sponsors</h4> <style> .sponsors {display: flex; flex-wrap: wrap; gap: 1rem; justify-content: space-between;} .sponsor { max-width: 140px; margin: 0;} </style> <div class="sponsors"> <a href="https://www.absen.com/" title="Absen" target="_blank"> <img src="https://www.worldooh.org/uploads/sponsors/absen-logo-vector.png" alt="Absen" class="sponsor" /></a> <img src="https://www.worldooh.org/uploads/sponsors/broadsign.png" alt="Broadsign" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/daktronics.jpg" alt="Daktronics" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/perion.jpg" alt="Perion" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/ipsos.jpg" alt="Global Market Research and Public Opinion Specialist" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/MOVINGWALLS.jpg" alt="Moving Walls" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/VIOOH.jpg" alt="" class="sponsor" /> <img src="https://www.worldooh.org/uploads/sponsors/VM.jpg" alt="" class="sponsor" /> </div> </div> <div class="widget widget_archive"> <div id="newsletterFormArea"> <h4 class="widget-title down-line">Newsletter Signup</h4> <form action="/newsletter/ext.php?t=signup" method="post"> <input type="hidden" name="group_id[]" value="11" checked></td> <input type="hidden" class="text_input" name="first_name" value="Member" > <table cellpadding="3" width="100%"> <tbody> <tr> <td>Email</td> <td><input type="text" class="text_input" name="email" value=""></td> </tr> <tr> <td colspan="2" align="center"> <input type="hidden" name="recaptcha_response" id="recaptchaResponse"><br /> <input type="submit" name="submit" value="Subscribe!"> </td> </tr> </tbody> </table> </form> </div> </div> </div> </div> </div> </div> </div> <footer class="full-row footer-default-dark bg-footer" style="padding-bottom: 30px"> <div class="container"> <div class="row"> <div class="col-lg-3 col-md-6"> <div class="footer-widget mb-5"> <div class="footer-logo mb-4"> <a href="https://www.worldooh.org" title="World OOH, formerly FEPE International"> <img src="https://www.worldooh.org/images/WOOHO_reverse.png" alt="World OOH formerly FEPE International"></a> </div> <p>The World Out of Home Organization (previously FEPE International, established in 1959) is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of our members.</p> </div> </div> <div class="col-lg-3 col-md-6"> <div class="footer-widget post-widget mb-5"> <h3 class="widget-title mb-4">Recent News</h3> <ul> <li><a href="https://www.worldooh.org/news/award-nominations-2025-1-week">Take your opportunity as a WOO Member to make nominations for the WOO Awards 2025 </a><span><i class="flaticon-calendar flat-mini"></i> Mar 28, 2025</span></li> <li><a href="https://www.worldooh.org/news/keynote-sylvain-le-borgne-2025">JCDecaux global data chief headlines Day Two of World Out of Organization Annual Congress in Mexico City</a><span><i class="flaticon-calendar flat-mini"></i> Mar 27, 2025</span></li> <li><a href="https://www.worldooh.org/news/join-our-monthly-global-call-march27th">All WOO Members - 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Content can be personalized based on a profile. More data can be added to better personalize content. Ad performance can be measured.', 'categories': [ { 'categoryId': 1, 'name': 'Select personalized content', 'description': '<p>To select personalized content vendors can:</p><ul><li>Select personalized content based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 2, 'name': 'Select basic ads', 'description': '<p>To do basic ad selection vendors can:</p>n<ul>n<li>Use real-time information about the context in which the ad will be shown, to show the ad, including information about the content and the device, such as: device type and capabilities, user agent, URL, IP address</li>n<li>Use a useru2019s non-precise geolocation data</li>n<li>Control the frequency of ads shown to a user.</li>n<li>Sequence the order in which ads are shown to a user.</li>n<li>Prevent an ad from serving in an unsuitable editorial (brand-unsafe) context</li>n</ul>nn<p>Vendors cannot:</p>n<ul>n<li>Create a personalized ads profile using this information for the selection of future ads without a separate legal basis to create a personalized ads profile.</li>n<li>N.B. Non-precise means only an approximate location involving at least a radius of 500 meters is permitted.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 3, 'name': 'Measure ad performance', 'description': '<p>To measure ad performance vendors can:</p>n<ul>n<li>Measure whether and how ads were delivered to and interacted with by a user</li>n<li>Provide reporting about ads including their effectiveness and performance</li><li>Provide reporting about users who interacted with ads using data observed during the course of the user\'s interaction with that ad</li>n<li>Provide reporting to publishers about the ads displayed on their property</li>n<li>Measure whether an ad is serving in a suitable editorial environment (brand-safe) contextn<li>Determine the percentage of the ad that had the opportunity to be seen and the duration of that opportunity</li>n<li>Combine this information with other information previously collected, including from across websites and apps</li>n</ul>n<p>Vendors cannot:</p>n<ul>n<li>Apply panel- or similarly-derived audience insights data to ad measurement data without a Legal Basis to apply market research to generate audience insights (Purpose 9)</li></ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, ], }, { 'sectionId': 2, 'name': 'Personalized ads profile and display', 'description': 'Ads can be personalized based on a profile. More data can be added to better personalize ads.', 'categories': [ { 'categoryId': 4, 'name': 'Select personalized ads', 'description': '<p>To select personalized ads vendors can:</p>n<ul>n<li>Select personalized ads based on a user profile or other historical user data, including a useru2019s prior activity, interests, visits to sites or apps, location, or demographic information.</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }, { 'categoryId': 5, 'name': 'Create a personalized ads profile', 'description': '<p>To create a personalized ads profile vendors can:</p>n<ul>n<li>Collect information about a user, including a user\'s activity, interests, demographic information, or location, to create or edit a user profile for use in personalized advertising.</li>n<li>Combine this information with other information previously collected, including from across websites and apps, to create or edit a user profile for use in personalized advertising.n</li>n</ul>', 'toggle': true, 'defaultStatus': true, 'priority': 0, 'cookies': [], }], }], }); </script> </body> </html>

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Berlin 2013