CMO insights for customer-centric strategy

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data-cmp-data-layer="{"navigation-976811a407-item-4180850203":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Consumer products","xdm:linkURL":"/en_us/industries/consumer-products"}}"> <a href="/en_us/industries/consumer-products" data-cmp-clickable class="cmp-navigation__item-link">Consumer products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-343d3bc3f7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Retail","xdm:linkURL":"/en_us/industries/retail"}}"> <a href="/en_us/industries/retail" data-cmp-clickable class="cmp-navigation__item-link">Retail</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-2892794aa7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"The future consumer ","xdm:linkURL":"/en_us/future-consumer-index"}}"> <a href="/en_us/future-consumer-index" data-cmp-clickable class="cmp-navigation__item-link">The future consumer </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-ef0577bdf3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Sustainability","xdm:linkURL":"/en_us/industries/sustainability-consumer-products-retail"}}"> <a href="/en_us/industries/sustainability-consumer-products-retail" data-cmp-clickable class="cmp-navigation__item-link">Sustainability</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-976811a407-item-6b39d3ce53":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Energy and resources","xdm:linkURL":"/en_us/industries/energy-resources"}}"> <a 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data-cmp-data-layer="{"navigation-976811a407-item-ee7eaabd05":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Government and public sector","xdm:linkURL":"/en_us/industries/government-public-sector"}}"> <a href="/en_us/industries/government-public-sector" data-cmp-clickable class="cmp-navigation__item-link">Government and public sector</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-194599d3a0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Education","xdm:linkURL":"/en_us/industries/government-public-sector/education-services"}}"> <a href="/en_us/industries/government-public-sector/education-services" data-cmp-clickable class="cmp-navigation__item-link">Education</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-9736a91a3d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Infrastructure","xdm:linkURL":"/en_us/insights/infrastructure"}}"> <a href="/en_us/insights/infrastructure" data-cmp-clickable class="cmp-navigation__item-link">Infrastructure</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-642a82669e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Public finance management","xdm:linkURL":"/en_us/industries/government-public-sector/blockchain"}}"> <a href="/en_us/industries/government-public-sector/blockchain" data-cmp-clickable class="cmp-navigation__item-link">Public finance management</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-976811a407-item-98433376bd":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Health","xdm:linkURL":"/en_us/industries/health"}}"> <a href="/en_us/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-d881ef606d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:27Z","dc:title":"Health","xdm:linkURL":"/en_us/industries/health"}}"> <a href="/en_us/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-b9ba2372be":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:26Z","dc:title":"Life 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class="cmp-navigation__item-link">Life sciences</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-976811a407-item-b888fbdac7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Private equity","xdm:linkURL":"/en_us/industries/private-equity"}}"> <a href="/en_us/industries/private-equity" data-cmp-clickable class="cmp-navigation__item-link">Private equity</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-499daa340b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:01Z","dc:title":"Private equity value creation services","xdm:linkURL":"/en_us/industries/private-equity/value-creation"}}"> <a href="/en_us/industries/private-equity/value-creation" data-cmp-clickable class="cmp-navigation__item-link">Private equity value 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origination</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-69edae0038":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:01Z","dc:title":"Digital in private equity ","xdm:linkURL":"/en_us/industries/private-equity/digital"}}"> <a href="/en_us/industries/private-equity/digital" data-cmp-clickable class="cmp-navigation__item-link">Digital in private equity </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-25b21d33bb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-11-08T16:55:44Z","dc:title":"Generative AI services for private equity","xdm:linkURL":"/en_us/industries/private-equity/generative-ai-services-for-private-equity"}}"> <a href="/en_us/industries/private-equity/generative-ai-services-for-private-equity" data-cmp-clickable class="cmp-navigation__item-link">Generative AI services for private equity</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-976811a407-item-ef238baffa":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-19T20:48:01Z","dc:title":"Real estate, hospitality and construction","xdm:linkURL":"/en_us/industries/real-estate-hospitality-construction"}}"> <a href="/en_us/industries/real-estate-hospitality-construction" data-cmp-clickable class="cmp-navigation__item-link">Real estate, hospitality and construction</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-49f2b5dc3b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:32Z","dc:title":"Real Estate","xdm:linkURL":"/en_us/industries/real-estate"}}"> <a href="/en_us/industries/real-estate" data-cmp-clickable class="cmp-navigation__item-link">Real Estate</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-afa80c13f9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:46Z","dc:title":"Hospitality","xdm:linkURL":"/en_us/industries/hospitality"}}"> <a href="/en_us/industries/hospitality" data-cmp-clickable class="cmp-navigation__item-link">Hospitality</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-976811a407-item-04aad30871":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:59Z","dc:title":"Engineering and Construction","xdm:linkURL":"/en_us/industries/engineering-construction"}}"> <a href="/en_us/industries/engineering-construction" data-cmp-clickable class="cmp-navigation__item-link">Engineering and Construction</a> </li> </ul> </li> <li class="cmp-navigation__item 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data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-1" class="cmp-container"> <div class="container responsivegrid"> <div id="container-0c0c17df62" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-47583aa557":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-30T15:40:17Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/ai.html\">AI insights</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ceo.html\">CEO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cfo-agenda.html\">CFO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/media/podcasts.html\">EY podcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/media/webcasts.html\">EY webcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/case-studies.html\">Case studies</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/coo.html\">Operations leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cio.html\">Technology leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cmo.html\">Marketing and growth leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ciso.html\">Cybersecurity and privacy leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cro-risk.html\">Risk leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/board-matters.html\">EY Center for Board Matters</a></p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/insights.html#spotlight\">See more</a><br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/services/ai">AI insights</a></p> <p><a href="/en_us/ceo">CEO agenda</a></p> <p><a href="/en_us/cfo-agenda">CFO agenda</a></p> <p><a href="/en_us/media/podcasts">EY podcasts</a></p> <p><a href="/en_us/media/webcasts">EY webcasts</a></p> <p><a href="/en_us/case-studies">Case studies</a></p> <p><a href="/en_us/coo">Operations leaders</a></p> <p><a href="/en_us/cio">Technology leaders</a></p> <p><a href="/en_us/cmo">Marketing and growth leaders</a></p> <p><a href="/en_us/ciso">Cybersecurity and privacy leaders</a></p> <p><a href="/en_us/cro-risk">Risk leaders</a></p> <p><a href="/en_us/board-matters">EY Center for Board Matters</a></p> <p> </p> <p><a href="/en_us/insights#spotlight">See more</a><br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-6c40ff4890" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-2" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-334361c5f5":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h3>Services</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Services</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c0ffe86f45":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-2" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_us/services" aria-label="Explore Services" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-d9160fffa7":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-03-12T20:40:43Z","dc:title":"Explore","xdm:linkURL":"/en_us/services"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/us/en_us/home/services.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-2" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-2" class="cmp-container"> <div class="rich-text text"> 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cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <ul><li>See more</li><li>5||See all Assurance</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8d9b06ede4":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-2" class="cmp-container"> <div class="container responsivegrid"> <div id="container-190fc14498" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-eb3a39b6dc":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-06-14T08:27:27Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/ai.html\">Artificial Intelligence (AI)</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/strategy-transactions/transformation-consulting.html\">Strategy, transaction and transformation consulting</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/technology-transformation.html\">Technology transformation</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/tax-function-operations.html\">Tax function operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/climate-change-sustainability-services.html\">Climate change and sustainability services</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ecosystems.html\">EY Ecosystems</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/audit.html\">Audit</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/supply-chain-operations.html\">Supply chain and operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/alliances.html\">EY Partner Ecosystem</a></p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services.html\">Explore Services</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/services/ai">Artificial Intelligence (AI)</a></p> <p><a href="/en_us/services/strategy-transactions/transformation-consulting">Strategy, transaction and transformation consulting</a></p> <p><a href="/en_us/services/consulting/technology-transformation">Technology transformation</a></p> <p><a href="/en_us/services/tax-function-operations">Tax function operations</a></p> <p><a href="/en_us/services/climate-change-sustainability-services">Climate change and sustainability services</a></p> <p><a href="/en_us/ecosystems">EY Ecosystems</a></p> <p><a href="/en_us/services/audit">Audit</a></p> <p><a href="/en_us/services/consulting/supply-chain-operations">Supply chain and operations</a></p> <p><a href="/en_us/alliances">EY Partner Ecosystem</a></p> <p> </p> <p><a href="/en_us/services">Explore Services</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-fe5aced027" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-4" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-ed38760f1c":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h3>Careers</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Careers</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-edf492d212":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<p>We bring together extraordinary people, like you, to build a better working world.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>We bring together extraordinary people, like you, to build a better working world.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-4" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_us/careers" aria-label="Explore Careers" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-d50077b517":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-03-21T12:24:34Z","dc:title":"Explore","xdm:linkURL":"/en_us/careers"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/us/en_us/home/careers.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-4" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-4" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-4" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-51387a2a86":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-27T15:42:35Z","xdm:text":"<ul>\r\n<li>See more</li>\r\n<li>1||More about what you can do here</li>\r\n<li>2||More about what it's like to work here</li>\r\n<li>3||More about how to join us</li>\r\n<li>4||More about job search</li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" 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or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-a703ff31ca":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:50Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-4" class="cmp-container"> <div class="container responsivegrid"> <div id="container-a2a9bdecc4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-3986a31232":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-19T16:01:34Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/experienced-professionals.html\">Experienced professionals</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/students-and-entry-level-professionals.html\">Early career opportunities</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/mba-and-advanced-degree-opportunities.html\">MBA and advanced-degree students</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/job-search.html\">Contract workers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/parthenon.html\">EY-Parthenon careers</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/careers/experienced-professionals">Experienced professionals</a></p> <p><a href="/en_us/careers/students-and-entry-level-professionals">Early career opportunities</a></p> <p><a href="/en_us/careers/mba-and-advanced-degree-opportunities">MBA and advanced-degree students</a></p> <p><a href="/en_us/careers/job-search">Contract workers</a></p> <p><a href="/en_us/careers/parthenon">EY-Parthenon careers</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-d7218600ad" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-3" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-1973275b2d":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h3>Industries</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Industries</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-01967d9518":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<p>Discover how EY insights and services are helping to reframe the future of your industry.<br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Discover how EY insights and services are helping to reframe the future of your industry.<br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-3" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_us/industries" aria-label="Explore Industries" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-a4a9e7069d":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-03-12T21:30:07Z","dc:title":"Explore","xdm:linkURL":"/en_us/industries"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/us/en_us/home/industries.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-3" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div 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content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-704abb596b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h4>Case studies</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Case studies</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-3" class="cmp-container"> <div class="eycom-tier3-casestudy"> <div class="caseStudies"> <p class="caseStudies__title">Workforce</p> <p> <a href="/en_us/insights/workforce/how-microsoft-built-a-new-mobility-model-for-cross-border-talent">How Microsoft built a new mobility model for cross-border talent</a> </p> <p> <span class="date">13 May 2024</span><a href="/en_us/people/gerard-osei-bonsu">Gerard Osei Bonsu </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Private equity</p> <p> <a href="/en_us/insights/private-equity/how-genai-is-empowering-talent-at-a-pe-backed-consumer-brand">How GenAI is empowering talent at a PE-backed consumer brand</a> </p> <p> <span class="date">08 May 2024</span><a href="/en_us/people/ey">EY </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Strategy transactions</p> <p> <a href="/en_us/insights/strategy-transactions/how-carve-outs-positioned-an-automotive-giant-for-future-growth">How carve-outs positioned an automotive giant for future growth</a> </p> <p> <span class="date">11 Apr 2024</span><a href="/en_us/people/ey">EY </a> </p> </div> </div> <div class="container responsivegrid"> <div id="container-3c3e0a3d9f" class="cmp-container"> <div class="separator"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0e2f8a0d73":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-05-15T17:13:46Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/case-studies.html\">See all</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/case-studies">See all</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-4b84060674" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-5" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-271b6c7316":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:50Z","xdm:text":"<h3>About us</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>About us</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-80c4193eef":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:50Z","xdm:text":"<p>At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-5" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_us/about-us" aria-label="Explore About Us" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-2f73bf54c7":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-03-12T21:57:05Z","dc:title":"Explore","xdm:linkURL":"/en_us/about-us"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/us/en_us/home/about-us.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-5" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-5" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-5" class="cmp-container"> <div class="rich-text text"> 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href="#insights">Our insights</a> | <a href="#leaders">Connect with our leaders</a><a></a> | <a href="#eypartnerecosystem">EY Partner Ecosystem</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="container responsivegrid cmp-container--spacing-48-56-72-72 theme-dual-dark cmp-container--theme-dark-accented cmp-container--background-color-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-248756d73c" class="cmp-container"> <div class="contact-banner"> <div class="cmp-banner up-contact-banner" data-cmp-variant="snippet" data-cmp-snippet-url="https://www.ey.com/en_gl/functional/forms/form-snippets/contact/marketo-contact-us-form-no-request-type" data-cmp-page-url="/" data-up-is="contact-banner" data-up-analytics="contact-banner"> <div class="cmp-banner__contact"> <div class="cmp-banner__contact-contact"> <div class="cmp-banner__inner-text center-align"> <span class="cmp-banner__title"> Connect with EY at our Hospitality Suite at the ARIA during CES 2025 </span> <div class="cmp-banner__sub-title" data-analytics-text-click> <span>Discover how EY is empowering clients to shape the future with confidence and drive purposeful growth.</span> </div> <div class="cmp-banner__icons"> <button type="button" class="up-contact-banner-links__cta up-contact-banner-links__cta--email cmp-banner__contact-us" title="Contact Us"></button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="separator cmp-separator--half-size aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-5c28c5af04":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-13T07:50:35Z","xdm:text":"<h2><a id=\"cmo\"></a>Top issues facing marketing and growth leaders today</h2>\r\n<p>Companies have a new mandate around the customer journey and rapid acceleration of digital transformation. You need the right growth strategy and customer experience now, next and beyond. Three issues are challenging today’s CMOs:</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2><a id="cmo"></a>Top issues facing marketing and growth leaders today</h2> <p>Companies have a new mandate around the customer journey and rapid acceleration of digital transformation. You need the right growth strategy and customer experience now, next and beyond. Three issues are challenging today’s CMOs:</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--1"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed" data-src="story/1842575?802218"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-301bd7ade8":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-13T07:50:52Z","xdm:text":"<h2><a id=\"capabilities\"></a>EY capabilities</h2>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2><a id="capabilities"></a>EY capabilities</h2> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid cmp-container--layout-1-2-2-3 aem-GridColumn aem-GridColumn--default--12"> <div id="container-074f2eb55a" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-b8a48191c1":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-13T07:13:17Z","xdm:text":"<h5><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/commercial-excellence-services.html\">Commercial excellence services</a></h5>\r\n<p>EY Commercial excellence supports organizations to create and implement customer-centric growth strategies and improve their marketing, sales and service operations. EY teams help you boost profitability and accelerate sustainable value creation through the right balance of people, technology and innovation.</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/commercial-excellence-services.html\">Read more</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h5><a href="/en_us/services/consulting/commercial-excellence-services">Commercial excellence services</a></h5> <p>EY Commercial excellence supports organizations to create and implement customer-centric growth strategies and improve their marketing, sales and service operations. EY teams help you boost profitability and accelerate sustainable value creation through the right balance of people, technology and innovation.</p> <p><a href="/en_us/services/consulting/commercial-excellence-services">Read more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-4ce9e5d9d9":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-13T07:13:41Z","xdm:text":"<h5><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/customer-experience.html\">Customer experience</a></h5>\r\n<p>Generate long-term value and help deliver CX that improves customer engagement, traffic and revenue at lower costs with help from EY teams.</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/customer-experience.html\">Read more</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h5><a href="/en_us/services/consulting/customer-experience">Customer experience</a></h5> <p>Generate long-term value and help deliver CX that improves customer engagement, traffic and revenue at lower costs with help from EY teams.</p> <p><a href="/en_us/services/consulting/customer-experience">Read more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-11c4bc9a66":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-13T07:14:03Z","xdm:text":"<h5><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/consulting-product-service-innovation-consulting-services.html\">Product and Service Innovation consulting services</a></h5>\r\n<p>Innovate desirable, viable, feasible and allowable products and services for your company’s key customer segments with help from EY teams.</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/consulting-product-service-innovation-consulting-services.html\">Read more</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h5><a href="/en_us/services/consulting/consulting-product-service-innovation-consulting-services">Product and Service Innovation consulting services</a></h5> <p>Innovate desirable, viable, feasible and allowable products and services for your company’s key customer segments with help from EY teams.</p> <p><a href="/en_us/services/consulting/consulting-product-service-innovation-consulting-services">Read more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-1a10fcb536":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-13T07:14:44Z","xdm:text":"<h5><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/loyalty-program-services.html\">Loyalty program services</a></h5>\r\n<p>Loyalty is no longer just about transactions, it’s about forging deep emotional connections with customers, building enduring relationships and fueling sustainable growth. The EY approach goes beyond traditional points and rewards and focuses on transforming connections and driving meaningful engagement.<br>\r\n</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/loyalty-program-services.html\">Read more</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h5><a href="/en_us/services/consulting/loyalty-program-services">Loyalty program services</a></h5> <p>Loyalty is no longer just about transactions, it’s about forging deep emotional connections with customers, building enduring relationships and fueling sustainable growth. The EY approach goes beyond traditional points and rewards and focuses on transforming connections and driving meaningful engagement.<br /> </p> <p><a href="/en_us/services/consulting/loyalty-program-services">Read more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-6fb50fd8b8":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-13T07:15:02Z","xdm:text":"<h5><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/marketplace-model-services.html\">Marketplace model services</a></h5>\r\n<p>EY teams help organizations identify opportunities to create, realize and scale value through marketplace models and design experiences focused on mutually beneficial transactions for all participants.</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/marketplace-model-services.html\">Read more</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h5><a href="/en_us/services/consulting/marketplace-model-services">Marketplace model services</a></h5> <p>EY teams help organizations identify opportunities to create, realize and scale value through marketplace models and design experiences focused on mutually beneficial transactions for all participants.</p> <p><a href="/en_us/services/consulting/marketplace-model-services">Read more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-10b76350f6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-19T15:12:59Z","xdm:text":"<p style=\"text-align: right;\"><a href=\"#back-to-top\"><span class=\"footnote\"><b>Back to top</b></span></a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p style=" text-align: right; "><a href="#back-to-top"><span class="footnote"><b>Back to top</b></span></a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-b7ec97f41b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-13T07:51:13Z","xdm:text":"<h2><a id=\"case-studies\"></a>Case studies</h2>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2><a id="case-studies"></a>Case studies</h2> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid cmp-container--alignment-center aem-GridColumn aem-GridColumn--default--12"> <div id="container-624177ea93" class="cmp-container"> <div class="container responsivegrid theme-dual-dark cmp-container--theme-dark-accented cmp-container--component-e2e"> <div id="container-747a565e5c" class="cmp-container"> <div class="upPromotionalBanner component up-promotional-banner--left-align"> <div class="up-promotional-banner up-promotional-banner--media up-promotional-banner--image" data-up-is="promotional-banner" data-analytics-category="Promotional Banner"> <div class="up-promotional-banner__content"> <p class="up-promotional-banner__content-heading" role="heading" aria-level="2" data-analytics-label> How Bayer is unearthing agronomy's future with 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Smiling amazed people addicted to purchases." title="Three enthusiastic European friends on city street"/> <meta itemprop="caption" content="Three enthusiastic European friends on city street"/> </div> </div> </div> </div> </div> </div> </div> </div> <div class="upContentGrid component up-content-grid--compressed aem-GridColumn aem-GridColumn--default--12"><div> <div class="up-content-grid up-content-grid--default" id="up-content-grid-d41ba91c90" data-up-is="content-grid" data-up-analytics="content-grid" data-up-total-item-count="15"> <h2 class="up-content-grid__title">Our insights</h2> <div class="up-content-grid__list" data-up-hook-content-grid="list"> <div class="up-content-grid__list-item " data-up-hook-content-grid="[listItem]"> <a class="up-content-grid__list-item-image-link" aria-hidden="true" href="/en_us/cmo/ey-at-cannes" tabindex="-1"> <img class="up-content-grid__list-item-image" src="/content/dam/ey-unified-site/ey-com/en-us/campaigns/cmo/images/ey-close-up-hand-holding-multi-colored-straws.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-us/campaigns/cmo/images/ey-close-up-hand-holding-multi-colored-straws.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-us/campaigns/cmo/images/ey-close-up-hand-holding-multi-colored-straws.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-us/campaigns/cmo/images/ey-close-up-hand-holding-multi-colored-straws.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt="Six trends for marketing leaders from Cannes Lions 2024"/> </a> <div class="up-content-grid__list-item-details"> <p class="up-content-grid__list-item-title"> <a class="up-content-grid__list-item-title-link" href="/en_us/cmo/ey-at-cannes">Six takeaways from Cannes Lions 2024</a> </p> <p class="up-content-grid__list-item-description"> Read six takeaways from Cannes Lions 2024. 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Learn more. </p> <i class="up-content-grid__list-item-event-icon" aria-hidden="true"></i> <div class="up-content-grid__list-item-tagline"> <template data-up-hook-content-grid="[userFacingDateTemplate]"> <div data-up-translation-localtime-label="your local time" data-up-date-user="2024-10-24T00:00:00.000Z"></div> </template> <span data-up-hook-content-grid="userFacingDate" class="up-content-grid__list-item-tagline-publish-date"></span> <a class="up-content-grid__list-item-tagline-author-link" href="/en_us/people/sylvain-maquet">Sylvain Maquet</a> </div> </div> </div> <div class="up-content-grid__list-item " data-up-hook-content-grid="[listItem]"> <a class="up-content-grid__list-item-image-link" aria-hidden="true" href="/en_us/alliances/adobe/go-beyond-the-gen-ai-hype-marketing-tactics-to-build-loyalty-and-growth" tabindex="-1"> <img class="up-content-grid__list-item-image" src="/content/dam/ey-unified-site/ey-com/en-us/alliances/images/ey-a-young-woman-in-sunglasses-stands-by-a-window-in-a-shoe-store.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-us/alliances/images/ey-a-young-woman-in-sunglasses-stands-by-a-window-in-a-shoe-store.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-us/alliances/images/ey-a-young-woman-in-sunglasses-stands-by-a-window-in-a-shoe-store.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-us/alliances/images/ey-a-young-woman-in-sunglasses-stands-by-a-window-in-a-shoe-store.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt="A young woman in a leather jacket and sunglasses stands by a window in a shoe store"/> </a> <div class="up-content-grid__list-item-details"> <p class="up-content-grid__list-item-title"> <a class="up-content-grid__list-item-title-link" href="/en_us/alliances/adobe/go-beyond-the-gen-ai-hype-marketing-tactics-to-build-loyalty-and-growth">Boost brand loyalty and grow with new GenAI marketing capabilities</a> </p> <p class="up-content-grid__list-item-description"> GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies. </p> <i class="up-content-grid__list-item-event-icon" aria-hidden="true"></i> <div class="up-content-grid__list-item-tagline"> <template data-up-hook-content-grid="[userFacingDateTemplate]"> <div data-up-translation-localtime-label="your local time" data-up-date-user="2024-09-25T00:00:00.000Z"></div> </template> <span data-up-hook-content-grid="userFacingDate" class="up-content-grid__list-item-tagline-publish-date"></span> <a class="up-content-grid__list-item-tagline-author-link" href="/en_us/people/steven-bailey">Steven Bailey</a> </div> </div> </div> <div class="up-content-grid__list-item " data-up-hook-content-grid="[listItem]"> <a class="up-content-grid__list-item-image-link" aria-hidden="true" href="/en_us/alliances/guide-to-leading-generative-ai-deployment-for-marketing" tabindex="-1"> <img class="up-content-grid__list-item-image" src="/content/dam/ey-unified-site/ey-com/en-us/alliances/images/ey-report-hero-image.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-us/alliances/images/ey-report-hero-image.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-us/alliances/images/ey-report-hero-image.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-us/alliances/images/ey-report-hero-image.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt="Report hero image"/> </a> <div class="up-content-grid__list-item-details"> <p class="up-content-grid__list-item-title"> <a class="up-content-grid__list-item-title-link" href="/en_us/alliances/guide-to-leading-generative-ai-deployment-for-marketing">What can CMOs learn from first movers who are using GenAI to revolutionize personalized customer experiences?</a> </p> <p class="up-content-grid__list-item-description"> First movers reveal insights on deploying GenAI in marketing. 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3600w,/adobe/dynamicmedia/deliver/dm-aid--f2b81f1f-596a-4530-9ed2-e8dbdfa58f3f/ey-duncan-avis-profile-pic.png?quality=85&width=3840&preferwebp=true 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="1200" height="1200" alt="Photographic portrait of Duncan Avis"/> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-f436220e92" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8bad16cf24":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-04-16T10:55:46Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/people/profile-blueprint.people.html/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/d/duncan-avis.html\">Duncan Avis<br>\r\n </a>Principal, Americas Consulting Customer &amp; Growth Leader</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/people/duncan-avis">Duncan Avis<br /> </a>Principal, Americas Consulting Customer & Growth Leader</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" 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3300w,/adobe/dynamicmedia/deliver/dm-aid--97ec2016-2fcf-422f-81f6-1fc57fb102f3/ey-john-dubois-1200x1200.png?quality=85&width=3600&preferwebp=true 3600w,/adobe/dynamicmedia/deliver/dm-aid--97ec2016-2fcf-422f-81f6-1fc57fb102f3/ey-john-dubois-1200x1200.png?quality=85&width=3840&preferwebp=true 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="1200" height="1200" alt="Photographic portrait of John Dubois"/> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-3933ca605d" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-1d95f0ed98":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-05-08T16:16:41Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/people/profile-blueprint.people.html/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/j/john-dubois.html\">John Dubois</a><br>\r\nEY Consumer Data &amp; Analytics Leader&nbsp;</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/people/john-dubois">John Dubois</a><br /> EY Consumer Data & Analytics Leader </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> 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3000w,/adobe/dynamicmedia/deliver/dm-aid--982e8bf4-7f1f-45f5-968d-c0c104e966d1/ey-jose-reyes-lite-1200x1200.png?quality=85&width=3300&preferwebp=true 3300w,/adobe/dynamicmedia/deliver/dm-aid--982e8bf4-7f1f-45f5-968d-c0c104e966d1/ey-jose-reyes-lite-1200x1200.png?quality=85&width=3600&preferwebp=true 3600w,/adobe/dynamicmedia/deliver/dm-aid--982e8bf4-7f1f-45f5-968d-c0c104e966d1/ey-jose-reyes-lite-1200x1200.png?quality=85&width=3840&preferwebp=true 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="1200" height="1200" alt="Photographic portrait of José M. Reyes"/> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-d3950e0e72" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-562afe0ada":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-06-21T10:11:36Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/people/profile-blueprint.people.html/content/dam/content-fragments/ey-unified-site/ey-com/people/global/en/j/jos--m-reyes.html\">José M. 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