Today's choices in work, tomorrow's generational legacy

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data-cmp-data-layer="{"navigation-c086ddc3ad-item-ba568e9682":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"People and workforce","xdm:linkURL":"/en_us/services/workforce"}}"> <a href="/en_us/services/workforce" data-cmp-clickable class="cmp-navigation__item-link">People and workforce</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-eba40e05ad":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-19T22:13:12Z","dc:title":"Change management and experience services","xdm:linkURL":"/en_us/services/workforce/change-management-experience"}}"> <a href="/en_us/services/workforce/change-management-experience" data-cmp-clickable class="cmp-navigation__item-link">Change management and experience services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-192eb13582":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-19T22:14:30Z","dc:title":"HR Transformation Services ","xdm:linkURL":"/en_us/services/workforce/hr-transformation"}}"> <a href="/en_us/services/workforce/hr-transformation" data-cmp-clickable class="cmp-navigation__item-link">HR Transformation Services </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-cf4ceba376":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-19T22:15:28Z","dc:title":"Integrated workforce mobility","xdm:linkURL":"/en_us/services/workforce/integrated-workforce-mobility"}}"> <a href="/en_us/services/workforce/integrated-workforce-mobility" data-cmp-clickable class="cmp-navigation__item-link">Integrated workforce mobility</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" 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cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-2072aded69":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-19T22:19:23Z","dc:title":"Workforce analytics","xdm:linkURL":"/en_us/services/workforce/workforce-analytics"}}"> <a href="/en_us/services/workforce/workforce-analytics" data-cmp-clickable class="cmp-navigation__item-link">Workforce analytics</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-7512a446ec":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Transactions and corporate finance","xdm:linkURL":"/en_us/services/strategy-transactions"}}"> <a href="/en_us/services/strategy-transactions" data-cmp-clickable class="cmp-navigation__item-link">Transactions and corporate finance</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item 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class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-1efa8f3bd5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-19T22:24:57Z","dc:title":"Restructuring and Turnaround Strategy Consulting","xdm:linkURL":"/en_us/services/strategy/restructuring-turnaround-strategy"}}"> <a href="/en_us/services/strategy/restructuring-turnaround-strategy" data-cmp-clickable class="cmp-navigation__item-link">Restructuring and Turnaround Strategy Consulting</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-6316baeb49":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Assurance","xdm:linkURL":"/en_us/services/assurance"}}"> <a href="/en_us/services/assurance" data-cmp-clickable class="cmp-navigation__item-link">Assurance</a> <ul class="cmp-navigation__group"> <li 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data-cmp-data-layer="{"navigation-c086ddc3ad-item-11821bcaea":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T01:18:36Z","dc:title":"AccountingLink","xdm:linkURL":"/en_us/technical/accountinglink"}}"> <a href="/en_us/technical/accountinglink" data-cmp-clickable class="cmp-navigation__item-link">AccountingLink</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-996dea2c4b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Tax","xdm:linkURL":"/en_us/services/tax"}}"> <a href="/en_us/services/tax" data-cmp-clickable class="cmp-navigation__item-link">Tax</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" 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data-cmp-data-layer="{"navigation-c086ddc3ad-item-4fedb506d9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T01:59:49Z","dc:title":"Tax policy and controversy ","xdm:linkURL":"/en_us/services/tax-controversy-policy"}}"> <a href="/en_us/services/tax-controversy-policy" data-cmp-clickable class="cmp-navigation__item-link">Tax policy and controversy </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-1d45c51bdc":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:00:38Z","dc:title":"Global trade","xdm:linkURL":"/en_us/insights/global-trade"}}"> <a href="/en_us/insights/global-trade" data-cmp-clickable class="cmp-navigation__item-link">Global trade</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ef8e743138":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:02:05Z","dc:title":"Tax accounting","xdm:linkURL":"/en_us/services/tax-accounting"}}"> <a href="/en_us/services/tax-accounting" data-cmp-clickable class="cmp-navigation__item-link">Tax accounting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-45d36ffc30":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:02:33Z","dc:title":"Tax compliance","xdm:linkURL":"/en_us/services/tax-compliance"}}"> <a href="/en_us/services/tax-compliance" data-cmp-clickable class="cmp-navigation__item-link">Tax compliance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-5ef470b051":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:04:16Z","dc:title":"Transaction tax","xdm:linkURL":"/en_us/services/strategy-transactions/transaction-tax"}}"> <a href="/en_us/services/strategy-transactions/transaction-tax" data-cmp-clickable class="cmp-navigation__item-link">Transaction tax</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-6be227f5ac":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:05:18Z","dc:title":"Tax services: Designed for private","xdm:linkURL":"/en_us/services/tax/private-client-services"}}"> <a href="/en_us/services/tax/private-client-services" data-cmp-clickable class="cmp-navigation__item-link">Tax services: Designed for private</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-e3ad346239":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:06:13Z","dc:title":"2024 US election and tax policy","xdm:linkURL":"/en_us/tax/global-tax-disruption"}}"> <a href="/en_us/tax/global-tax-disruption" data-cmp-clickable class="cmp-navigation__item-link">2024 US election and tax policy</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-edf0aa87b5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"EY Private","xdm:linkURL":"/en_us/services/private-business"}}"> <a href="/en_us/services/private-business" data-cmp-clickable class="cmp-navigation__item-link">EY Private</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-45769607d3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"EY Private client experience","xdm:linkURL":"/en_us/services/private-business/client-experience"}}"> <a href="/en_us/services/private-business/client-experience" data-cmp-clickable class="cmp-navigation__item-link">EY Private client experience</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-f45e2d765e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Private client audit experience","xdm:linkURL":"/en_us/services/assurance/ey-private-audit"}}"> <a href="/en_us/services/assurance/ey-private-audit" data-cmp-clickable class="cmp-navigation__item-link">Private client audit experience</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-6b8f28834c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Tax services: Designed for private","xdm:linkURL":"/en_us/services/tax/private-client-services"}}"> <a href="/en_us/services/tax/private-client-services" data-cmp-clickable class="cmp-navigation__item-link">Tax services: Designed for private</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-a7b06dc6f8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Family Enterprise Business Services","xdm:linkURL":"/en_us/services/tax/family-enterprise-business-services"}}"> <a href="/en_us/services/tax/family-enterprise-business-services" data-cmp-clickable class="cmp-navigation__item-link">Family Enterprise Business Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ce626af16d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Family Office Advisory Services","xdm:linkURL":"/en_us/services/tax/family-office-advisory-services"}}"> <a href="/en_us/services/tax/family-office-advisory-services" data-cmp-clickable class="cmp-navigation__item-link">Family Office Advisory Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-93d09a2199":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"IPO, SPACs and direct listings","xdm:linkURL":"/en_us/services/ipo"}}"> <a href="/en_us/services/ipo" data-cmp-clickable class="cmp-navigation__item-link">IPO, SPACs and direct listings</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ef08a178cb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Entrepreneurship","xdm:linkURL":"/en_us/services/entrepreneurship"}}"> <a href="/en_us/services/entrepreneurship" data-cmp-clickable class="cmp-navigation__item-link">Entrepreneurship</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-1e157715bb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Venture capital","xdm:linkURL":"/en_us/services/growth/venture-capital"}}"> <a href="/en_us/services/growth/venture-capital" data-cmp-clickable class="cmp-navigation__item-link">Venture capital</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-170f90ebd3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Legal","xdm:linkURL":"/en_us/services/law"}}"> <a href="/en_us/services/law" data-cmp-clickable class="cmp-navigation__item-link">Legal</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-97522cdee5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Corporate and commercial law","xdm:linkURL":"/en_us/services/law/corporate-commercial"}}"> <a href="/en_us/services/law/corporate-commercial" data-cmp-clickable class="cmp-navigation__item-link">Corporate and commercial law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-9c54c50b1f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Digital law","xdm:linkURL":"/en_us/services/law/digital"}}"> <a href="/en_us/services/law/digital" data-cmp-clickable class="cmp-navigation__item-link">Digital law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-3abbaf8817":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Labor and employment law","xdm:linkURL":"/en_us/services/law/labor-employment"}}"> <a href="/en_us/services/law/labor-employment" data-cmp-clickable class="cmp-navigation__item-link">Labor and employment law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-a7ed9d7380":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Legal operations","xdm:linkURL":"/en_us/services/law/legal-operations"}}"> <a href="/en_us/services/law/legal-operations" data-cmp-clickable class="cmp-navigation__item-link">Legal operations</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-3bed23a1e5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Transaction law","xdm:linkURL":"/en_us/services/law/transaction"}}"> <a href="/en_us/services/law/transaction" data-cmp-clickable class="cmp-navigation__item-link">Transaction law</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-4fb69298a8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Technology","xdm:linkURL":"/en_us/services/technology"}}"> <a href="/en_us/services/technology" data-cmp-clickable class="cmp-navigation__item-link">Technology</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-da183cdbec":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"AI Insights","xdm:linkURL":"/en_us/services/ai"}}"> <a href="/en_us/services/ai" data-cmp-clickable class="cmp-navigation__item-link">AI Insights</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-bc1a835196":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"Audit technology","xdm:linkURL":"/en_us/services/audit/technology"}}"> <a href="/en_us/services/audit/technology" data-cmp-clickable class="cmp-navigation__item-link">Audit technology</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-aae4e1e799":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"Tax technology ","xdm:linkURL":"/en_us/services/tax/technology-data"}}"> <a href="/en_us/services/tax/technology-data" data-cmp-clickable class="cmp-navigation__item-link">Tax technology </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-9bc13c1b3b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"M&A technology and tools","xdm:linkURL":"/en_us/services/strategy-transactions/connected-capital-technologies"}}"> <a href="/en_us/services/strategy-transactions/connected-capital-technologies" data-cmp-clickable class="cmp-navigation__item-link">M&A technology and tools</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ca94c5459b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"Technology transformation","xdm:linkURL":"/en_us/services/consulting/technology-transformation"}}"> <a href="/en_us/services/consulting/technology-transformation" data-cmp-clickable class="cmp-navigation__item-link">Technology transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-60b682c1ce":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"Alliances and ecosystems","xdm:linkURL":"/en_us/alliances"}}"> <a href="/en_us/alliances" data-cmp-clickable class="cmp-navigation__item-link">Alliances and ecosystems</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-8760099a9e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"EY wavespace™","xdm:linkURL":"/en_us/wavespace"}}"> <a href="/en_us/wavespace" data-cmp-clickable class="cmp-navigation__item-link">EY wavespace™</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-52ea5c108d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Managed services","xdm:linkURL":"/en_us/services/managed-services"}}"> <a href="/en_us/services/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Managed services</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-448328835b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T12:53:48Z","dc:title":"Managed services","xdm:linkURL":"/en_us/services/managed-services"}}"> <a href="/en_us/services/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Managed services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-2b24dce40f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T12:53:49Z","dc:title":"Legal managed services ","xdm:linkURL":"/en_us/services/law/managed-services"}}"> <a href="/en_us/services/law/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Legal managed services </a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-b56bf51ea9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"EY Sustainability","xdm:linkURL":"/en_us/services/sustainability/services"}}"> <a href="/en_us/services/sustainability/services" data-cmp-clickable class="cmp-navigation__item-link">EY Sustainability</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-7666d5bd7e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Climate change and sustainability services","xdm:linkURL":"/en_us/services/climate-change-sustainability-services"}}"> <a href="/en_us/services/climate-change-sustainability-services" data-cmp-clickable class="cmp-navigation__item-link">Climate change and sustainability services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-f88bb38477":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Sustainable finance ","xdm:linkURL":"/en_us/industries/financial-services/sustainable-finance"}}"> <a href="/en_us/industries/financial-services/sustainable-finance" data-cmp-clickable class="cmp-navigation__item-link">Sustainable finance </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-46316ad7e3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Sustainability and ESG Services","xdm:linkURL":"/en_us/services/strategy-transactions/sustainability-esg-strategy"}}"> <a href="/en_us/services/strategy-transactions/sustainability-esg-strategy" data-cmp-clickable class="cmp-navigation__item-link">Sustainability and ESG Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-761c3e32fa":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Supply chain transformation","xdm:linkURL":"/en_us/services/consulting/supply-chain-transformation"}}"> <a href="/en_us/services/consulting/supply-chain-transformation" data-cmp-clickable class="cmp-navigation__item-link">Supply chain transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-25f197bb59":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Sustainability tax services","xdm:linkURL":"/en_us/services/tax/sustainability-tax-services"}}"> <a href="/en_us/services/tax/sustainability-tax-services" data-cmp-clickable class="cmp-navigation__item-link">Sustainability tax services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ccee783974":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Legal services","xdm:linkURL":"/en_us/services/law/sustainability-legal-services"}}"> <a href="/en_us/services/law/sustainability-legal-services" data-cmp-clickable class="cmp-navigation__item-link">Legal services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-63e925fc07":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Renewable energy transition services","xdm:linkURL":"/en_us/industries/energy-resources/global-renewables"}}"> <a href="/en_us/industries/energy-resources/global-renewables" data-cmp-clickable class="cmp-navigation__item-link">Renewable energy transition services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-d2baf1e504":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Environment, Health and Safety","xdm:linkURL":"/en_us/services/environment-health-safety/services"}}"> <a href="/en_us/services/environment-health-safety/services" data-cmp-clickable class="cmp-navigation__item-link">Environment, Health and Safety</a> </li> </ul> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"navigation-c086ddc3ad-item-e6a3570af3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-12T22:20:34Z","dc:title":"Industries","xdm:linkURL":"/en_us/industries"}}"> <a href="/en_us/industries" data-cmp-clickable class="cmp-navigation__item-link">Industries</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-febfb9e8ee":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Advanced Manufacturing & Mobility","xdm:linkURL":"/en_us/industries/advanced-manufacturing-realized"}}"> <a href="/en_us/industries/advanced-manufacturing-realized" data-cmp-clickable class="cmp-navigation__item-link">Advanced Manufacturing & Mobility</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-06fd121455":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Aerospace and defense","xdm:linkURL":"/en_us/industries/aerospace-defense"}}"> <a href="/en_us/industries/aerospace-defense" data-cmp-clickable class="cmp-navigation__item-link">Aerospace and defense</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-304d946c35":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Automotive","xdm:linkURL":"/en_us/industries/automotive"}}"> <a href="/en_us/industries/automotive" data-cmp-clickable class="cmp-navigation__item-link">Automotive</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-99369fa6aa":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Chemicals and advanced materials","xdm:linkURL":"/en_us/industries/chemicals"}}"> <a href="/en_us/industries/chemicals" data-cmp-clickable class="cmp-navigation__item-link">Chemicals and advanced materials</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" 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data-cmp-data-layer="{"navigation-c086ddc3ad-item-bf67a66af5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Industrial products","xdm:linkURL":"/en_us/industries/industrial-products"}}"> <a href="/en_us/industries/industrial-products" data-cmp-clickable class="cmp-navigation__item-link">Industrial products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-606b9501bc":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Mobility lens suite","xdm:linkURL":"/en_us/industries/automotive/mobility-lens-suite"}}"> <a href="/en_us/industries/automotive/mobility-lens-suite" data-cmp-clickable class="cmp-navigation__item-link">Mobility lens suite</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-370af5fb45":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Transportation","xdm:linkURL":"/en_us/industries/transportation"}}"> <a href="/en_us/industries/transportation" data-cmp-clickable class="cmp-navigation__item-link">Transportation</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-94650011e8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Consumer products","xdm:linkURL":"/en_us/industries/consumer-products"}}"> <a href="/en_us/industries/consumer-products" data-cmp-clickable class="cmp-navigation__item-link">Consumer products</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-4180850203":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Consumer products","xdm:linkURL":"/en_us/industries/consumer-products"}}"> <a href="/en_us/industries/consumer-products" data-cmp-clickable class="cmp-navigation__item-link">Consumer products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-343d3bc3f7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Retail","xdm:linkURL":"/en_us/industries/retail"}}"> <a href="/en_us/industries/retail" data-cmp-clickable class="cmp-navigation__item-link">Retail</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-2892794aa7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"The future consumer ","xdm:linkURL":"/en_us/future-consumer-index"}}"> <a href="/en_us/future-consumer-index" data-cmp-clickable class="cmp-navigation__item-link">The future consumer </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ef0577bdf3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Sustainability","xdm:linkURL":"/en_us/industries/sustainability-consumer-products-retail"}}"> <a href="/en_us/industries/sustainability-consumer-products-retail" data-cmp-clickable class="cmp-navigation__item-link">Sustainability</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-6b39d3ce53":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Energy and resources","xdm:linkURL":"/en_us/industries/energy-resources"}}"> <a 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data-cmp-data-layer="{"navigation-c086ddc3ad-item-8ecd9f4d25":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:18:28Z","dc:title":"Insurance consulting services","xdm:linkURL":"/en_us/industries/insurance"}}"> <a href="/en_us/industries/insurance" data-cmp-clickable class="cmp-navigation__item-link">Insurance consulting services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-fc33600530":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:18:28Z","dc:title":"Wealth and asset management","xdm:linkURL":"/en_us/industries/wealth-asset-management"}}"> <a href="/en_us/industries/wealth-asset-management" data-cmp-clickable class="cmp-navigation__item-link">Wealth and asset management</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-c2865560af":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:18:28Z","dc:title":"Sustainable finance","xdm:linkURL":"/en_us/insights/sustainability-financial-services"}}"> <a href="/en_us/insights/sustainability-financial-services" data-cmp-clickable class="cmp-navigation__item-link">Sustainable finance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-8e59c57b70":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:18:28Z","dc:title":"Fintech and ecosystems","xdm:linkURL":"/en_us/industries/banking-capital-markets/fintech-ecosystems"}}"> <a href="/en_us/industries/banking-capital-markets/fintech-ecosystems" data-cmp-clickable class="cmp-navigation__item-link">Fintech and ecosystems</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ee7eaabd05":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Government and public sector","xdm:linkURL":"/en_us/industries/government-public-sector"}}"> <a href="/en_us/industries/government-public-sector" data-cmp-clickable class="cmp-navigation__item-link">Government and public sector</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-194599d3a0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Education","xdm:linkURL":"/en_us/industries/government-public-sector/education-services"}}"> <a href="/en_us/industries/government-public-sector/education-services" data-cmp-clickable class="cmp-navigation__item-link">Education</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-9736a91a3d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Infrastructure","xdm:linkURL":"/en_us/insights/infrastructure"}}"> <a href="/en_us/insights/infrastructure" data-cmp-clickable class="cmp-navigation__item-link">Infrastructure</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-642a82669e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Public finance management","xdm:linkURL":"/en_us/industries/government-public-sector/blockchain"}}"> <a href="/en_us/industries/government-public-sector/blockchain" data-cmp-clickable class="cmp-navigation__item-link">Public finance management</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-98433376bd":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Health","xdm:linkURL":"/en_us/industries/health"}}"> <a href="/en_us/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-d881ef606d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:27Z","dc:title":"Health","xdm:linkURL":"/en_us/industries/health"}}"> <a href="/en_us/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-b9ba2372be":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:26Z","dc:title":"Life 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class="cmp-navigation__item-link">Life sciences</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-b888fbdac7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Private equity","xdm:linkURL":"/en_us/industries/private-equity"}}"> <a href="/en_us/industries/private-equity" data-cmp-clickable class="cmp-navigation__item-link">Private equity</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-499daa340b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:01Z","dc:title":"Private equity value creation services","xdm:linkURL":"/en_us/industries/private-equity/value-creation"}}"> <a href="/en_us/industries/private-equity/value-creation" data-cmp-clickable class="cmp-navigation__item-link">Private equity value 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origination</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-69edae0038":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:01Z","dc:title":"Digital in private equity ","xdm:linkURL":"/en_us/industries/private-equity/digital"}}"> <a href="/en_us/industries/private-equity/digital" data-cmp-clickable class="cmp-navigation__item-link">Digital in private equity </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-25b21d33bb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-11-08T16:55:44Z","dc:title":"Generative AI services for private equity","xdm:linkURL":"/en_us/industries/private-equity/generative-ai-services-for-private-equity"}}"> <a href="/en_us/industries/private-equity/generative-ai-services-for-private-equity" data-cmp-clickable class="cmp-navigation__item-link">Generative AI services for private equity</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ef238baffa":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-19T20:48:01Z","dc:title":"Real estate, hospitality and construction","xdm:linkURL":"/en_us/industries/real-estate-hospitality-construction"}}"> <a href="/en_us/industries/real-estate-hospitality-construction" data-cmp-clickable class="cmp-navigation__item-link">Real estate, hospitality and construction</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-49f2b5dc3b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:32Z","dc:title":"Real Estate","xdm:linkURL":"/en_us/industries/real-estate"}}"> <a href="/en_us/industries/real-estate" data-cmp-clickable class="cmp-navigation__item-link">Real Estate</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-afa80c13f9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:46Z","dc:title":"Hospitality","xdm:linkURL":"/en_us/industries/hospitality"}}"> <a href="/en_us/industries/hospitality" data-cmp-clickable class="cmp-navigation__item-link">Hospitality</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-04aad30871":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:59Z","dc:title":"Engineering and Construction","xdm:linkURL":"/en_us/industries/engineering-construction"}}"> <a href="/en_us/industries/engineering-construction" data-cmp-clickable class="cmp-navigation__item-link">Engineering and Construction</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-860fd96dd9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Technology, Media & Entertainment and Telecommunications","xdm:linkURL":"/en_us/industries/tmt"}}"> <a href="/en_us/industries/tmt" data-cmp-clickable class="cmp-navigation__item-link">Technology, Media & Entertainment and Telecommunications</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ae49f4331f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:16:07Z","dc:title":"Technology sector — insights and services","xdm:linkURL":"/en_us/industries/tech-sector"}}"> <a href="/en_us/industries/tech-sector" data-cmp-clickable class="cmp-navigation__item-link">Technology sector — insights and services</a> </li> <li class="cmp-navigation__item 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id="rich-text-2ecdd06e8d77" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/industries">Learn more</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-7927ec8a05":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<p>See more</p>\r\n"}}" id="rich-text-e7fce994f896" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use 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class="container responsivegrid"> <div id="subnav-highlights-title-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-1c8388aab8":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" id="rich-text-cd9fce4bd50a" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-1" class="cmp-container"> <div class="container responsivegrid"> <div id="container-f0251ecf42" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-16d6796958":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-30T15:40:17Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/ai.html\">AI insights</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ceo.html\">CEO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cfo-agenda.html\">CFO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/media/podcasts.html\">EY podcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/media/webcasts.html\">EY webcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/case-studies.html\">Case studies</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/coo.html\">Operations leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cio.html\">Technology leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cmo.html\">Marketing and growth leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ciso.html\">Cybersecurity and privacy leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cro-risk.html\">Risk leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/board-matters.html\">EY Center for Board Matters</a></p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/insights.html#spotlight\">See more</a><br>\r\n</p>\r\n"}}" id="rich-text-b65507717b40" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/services/ai">AI insights</a></p> <p><a href="/en_us/ceo">CEO agenda</a></p> <p><a href="/en_us/cfo-agenda">CFO agenda</a></p> <p><a href="/en_us/media/podcasts">EY podcasts</a></p> <p><a href="/en_us/media/webcasts">EY webcasts</a></p> <p><a href="/en_us/case-studies">Case studies</a></p> <p><a href="/en_us/coo">Operations leaders</a></p> <p><a href="/en_us/cio">Technology leaders</a></p> <p><a href="/en_us/cmo">Marketing and growth leaders</a></p> <p><a href="/en_us/ciso">Cybersecurity and privacy leaders</a></p> <p><a href="/en_us/cro-risk">Risk leaders</a></p> <p><a href="/en_us/board-matters">EY Center for Board Matters</a></p> <p> </p> <p><a href="/en_us/insights#spotlight">See more</a><br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-42c65bbdc8" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-2" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-6407131832":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h3>Services</h3>\r\n"}}" id="rich-text-bdb7ae91ea2a" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Services</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-e390c7f477":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p>\r\n"}}" id="rich-text-4fd21f99a31b" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-2" class="cmp-container"> <div class="button"> <a id="button-4f047966e7ac" class="up-button cmp-button " href="/en_us/services" aria-label="Explore Services" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-aa0610e221":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-03-12T20:40:43Z","dc:title":"Explore","xdm:linkURL":"/en_us/services"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/us/en_us/home/services.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-2" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-473e0895b1":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-28T11:30:08Z","xdm:text":"<ul>\r\n<li>See more</li>\r\n<li>5||See all Assurance</li>\r\n</ul>\r\n"}}" id="rich-text-4c7221d041b3" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <ul><li>See more</li><li>5||See all Assurance</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-933c707118":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" id="rich-text-9a4e536345b2" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-2" class="cmp-container"> <div class="container responsivegrid"> <div id="container-1f10f62d9b" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-100dd61433":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-06-14T08:27:27Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/ai.html\">Artificial Intelligence (AI)</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/strategy-transactions/transformation-consulting.html\">Strategy, transaction and transformation consulting</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/technology-transformation.html\">Technology transformation</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/tax-function-operations.html\">Tax function operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/climate-change-sustainability-services.html\">Climate change and sustainability services</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ecosystems.html\">EY Ecosystems</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/audit.html\">Audit</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/supply-chain-operations.html\">Supply chain and operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/alliances.html\">EY Partner Ecosystem</a></p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services.html\">Explore Services</a></p>\r\n"}}" id="rich-text-df8847869a75" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/services/ai">Artificial Intelligence (AI)</a></p> <p><a href="/en_us/services/strategy-transactions/transformation-consulting">Strategy, transaction and transformation consulting</a></p> <p><a href="/en_us/services/consulting/technology-transformation">Technology transformation</a></p> <p><a href="/en_us/services/tax-function-operations">Tax function operations</a></p> <p><a href="/en_us/services/climate-change-sustainability-services">Climate change and sustainability services</a></p> <p><a href="/en_us/ecosystems">EY Ecosystems</a></p> <p><a href="/en_us/services/audit">Audit</a></p> <p><a href="/en_us/services/consulting/supply-chain-operations">Supply chain and operations</a></p> <p><a href="/en_us/alliances">EY Partner Ecosystem</a></p> <p> </p> <p><a href="/en_us/services">Explore Services</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-783a3a57ff" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-4" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-d921d79def":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h3>Careers</h3>\r\n"}}" id="rich-text-388c7a6f1b73" 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class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-4" class="cmp-container"> <div class="container responsivegrid"> <div id="container-437b812d05" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8f78c932b2":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-19T16:01:34Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/experienced-professionals.html\">Experienced professionals</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/students-and-entry-level-professionals.html\">Early career opportunities</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/mba-and-advanced-degree-opportunities.html\">MBA and advanced-degree students</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/job-search.html\">Contract workers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/parthenon.html\">EY-Parthenon careers</a></p>\r\n"}}" id="rich-text-dc2f231fe725" data-up-is="rich-text" data-up-translation-read-more="Read more" 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class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-b57d5ed5bc" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-3" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-344a39eedd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h3>Industries</h3>\r\n"}}" id="rich-text-eb7049f32993" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Industries</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-26d8f19067":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<p>Discover how EY insights and services are helping to reframe the future of your industry.<br>\r\n</p>\r\n"}}" id="rich-text-3735cd04237c" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Discover how EY insights and services are helping to reframe the future of your industry.<br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to 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data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to 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class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Case studies</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-3" class="cmp-container"> <div class="eycom-tier3-casestudy"> <div class="caseStudies"> <p class="caseStudies__title">Technology</p> <p> <a href="/content/ey-unified-site/ey-com/local/us/en_us/home/services/technology/how-one-health-care-testing-company-gets-results-with-ai">How one health care testing company gets results with AI</a> </p> <p> <span class="date">04 Dec 2024</span><a href="/content/dam/content-fragments/ey-unified-site/ey-com/people/local/en_us/e/ey">EY Americas </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Tax</p> <p> <a href="/content/ey-unified-site/ey-com/local/us/en_us/home/insights/tax/how-a-unified-tax-compliance-approach-generates-value">How a unified tax compliance approach generates value</a> </p> <p> <span class="date">04 Jan 2025</span><a href="/content/dam/content-fragments/ey-unified-site/ey-com/people/local/en_us/e/ey">EY Americas </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Workforce</p> <p> <a href="/en_us/insights/workforce/how-microsoft-built-a-new-mobility-model-for-cross-border-talent">How Microsoft built a new mobility model for cross-border talent</a> </p> <p> <span class="date">14 May 2024</span><a href="/en_us/people/gerard-osei-bonsu">Gerard Osei Bonsu </a> </p> </div> </div> <div class="container responsivegrid"> <div id="container-acda5cec6d" class="cmp-container"> <div class="separator"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c3e38c1895":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-05-15T17:13:46Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/case-studies.html\">See all</a></p>\r\n"}}" id="rich-text-99f267f24bbb" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div 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1x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/innovation-realized/images/ey-generations-girl-beehive-static-no-zoom-v2.jpg.transform/instant-search-400/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/innovation-realized/images/ey-generations-girl-beehive-static-no-zoom-v2.jpg.transform/up-img-width-thumbnail-large-screen/img.jpg 3x" alt="" aria-hidden="true"/> <div class="trending-info"> <p class="up-trending-section--item__link-text">How will your decisions today shape the future for generations to come? </p> <p class="up-trending-section--item__link-description" aria-hidden="true">Discover how shifts in demographics and tech reshape priorities, urging new models for growth through innovative organizational strategies. 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class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container up-authors-and-contributors__author-name-container--is-multiple"> Marcie Merriman </div> </figure> </a> <p class="up-authors-and-contributors__author-title"> EY Americas Cultural Insights & Customer Strategy Leader </p> </li> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="Elisabeth (Liz) Bolshaw" href="/en_us/people/elisabeth-bolshaw"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container up-authors-and-contributors__author-name-container--is-multiple"> Elisabeth (Liz) Bolshaw </div> </figure> </a> <p class="up-authors-and-contributors__author-title"> EY Global Content Strategist; Editorial Lead, Insights </p> </li> </ul> </div> </div> <div class="displaymetadata aem-GridColumn aem-GridColumn--default--12"><div> <div class="up-display-metadata-utility"> <span class="up-display-metadata-utility__content"> 30 minute read </span> <span class="up-display-metadata-utility__content"> 16 Jan 2025 </span> </div> </div> </div> </div> </div> </div> <div class="left-container container responsivegrid up-two-columns__left-container-bottom"> <div id="left-container-3d1c9ee3e5" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="surfaceTags aem-GridColumn aem-GridColumn--default--12"> <div data-cmp-data-layer="{"surfaceTags-b8c390e965":{"@type":"ey-unified-site/components/surfaceTags","repo:modifyDate":"2025-01-22T16:28:12Z"}}" data-analytics-category="Surface Tags" class="up-surface-tags"> <span class="up-surface-tags__topic-title" data-analytics-label> Related topics </span> <div class="up-surface-tags__topic-items"> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_us/services/workforce"> <span data-analytics-action-value class="cmp-button__text">Workforce</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_us/innovation-realized"> <span data-analytics-action-value class="cmp-button__text">Innovation Realized</span> </a> </div> </div> </div> </div> <div class="upSocialUtilityBar component aem-GridColumn aem-GridColumn--default--12"> <div data-up-resolved-path="https://www.ey.com/en_us/innovation-realized/how-will-your-decisions-today-shape-the-future-for-generations-to-come" data-up-is="social-utility-bar" class="up-social-utility-bar" data-analytics-category="Social Utility Bar" data-cmp-data-layer="{"up-social-utility-bar-a5c147cb19":{"@type":"ey-unified-site/components/up-social-utility-bar","repo:modifyDate":"2025-01-22T16:28:12Z"}}" data-up-translation-link-copied-text="link copied to clipboard" data-up-translation-link-copy-text="Copy"> <ul class="up-social-utility-bar__list"> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <Facebook>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="https://www.facebook.com/sharer.php?u={url}&t={title}" target="_blank" aria-label="Facebook" title="Facebook" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_facebook.svg')"></span> <span class="up-social-utility-bar__cta-text">Facebook</span> </a> </li> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <Twitter>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="https://twitter.com/intent/tweet?text={title}&url={url}" target="_blank" aria-label="X formerly known as twitter" title="Twitter" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_twitter.svg')"></span> <span class="up-social-utility-bar__cta-text">Twitter</span> </a> </li> <li class="up-social-utility-bar__item"> <a class="up-social-utility-bar__cta" data-type-share data-analytics-event-label="SocialShare: <LinkedIn>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="http://www.linkedin.com/shareArticle?mini=true&url={url}&title={title}" target="_blank" aria-label="LinkedIn" title="LinkedIn" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_linkedin.svg')"></span> <span class="up-social-utility-bar__cta-text">LinkedIn</span> </a> </li> <li class="up-social-utility-bar__item"> <button class="up-social-utility-bar__cta up-social-utility-bar__cta--copy" title="Copy" data-up-hook-social-utility-bar="copy" aria-label="Copy" data-analytics-event-label="SocialShare:< Copy >"> <span class="up-social-utility-bar__cta-icon" aria-hidden="true"></span> </button> <span class="up-social-utility-bar__copied-link-popup" data-up-hook-social-utility-bar="linkCopied">Link Copied</span> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="parsys up-two-columns__right-container"><div class="container responsivegrid section"> <div id="container-84c9db3f9a" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-9b75155f80":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:12Z","xdm:text":"<h4><span class=\"copy-block\">Demographic and technology shifts are changing how we work, spend and communicate. Rethinking generational dynamics can unleash growth.</span></h4>\r\n"}}" id="rich-text-9b75155f8038" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Demographic and technology shifts are changing how we work, spend and communicate. Rethinking generational dynamics can unleash growth.</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-fda3acf307":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:12Z","xdm:text":"<h5><b data-rte-class=\"rte-temp\"><span class=\"copy-block\"><b>In brief</b></span></b><br>\r\n</h5>\r\n<ul>\r\n<li><span class=\"copy-block\">The workplace of the future is here now, and it’s home to five generations, encompassing a wide range of experience and knowledge.</span></li>\r\n<li><span class=\"copy-block\">The newest generation, Gen Z, has a new view on the workplace and is rewriting the rules, using technology earlier generations could have only dreamed about.</span></li>\r\n<li><span class=\"copy-block\">Organizations that rethink structural models of the past can unleash the power of a multi-generational workforce for growth.</span></li>\r\n</ul>\r\n"}}" id="rich-text-fda3acf3070f" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h5><b data-rte-class="rte-temp"><span class="copy-block"><b>In brief</b></span></b><br /> </h5> <ul><li><span class="copy-block">The workplace of the future is here now, and it’s home to five generations, encompassing a wide range of experience and knowledge.</span></li><li><span class="copy-block">The newest generation, Gen Z, has a new view on the workplace and is rewriting the rules, using technology earlier generations could have only dreamed about.</span></li><li><span class="copy-block">Organizations that rethink structural models of the past can unleash the power of a multi-generational workforce for growth.</span></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-49512f6af5":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:12Z","xdm:text":"<p><span class=\"copy-block\"><span class=\"drop-cap\">T</span>he decisions leaders take today will impact the world for years and decades to come. This is nothing new, but the consequences, and legacy, of these choices are particularly stark, especially around artificial intelligence, sustainability and social equity. As leaders build the tomorrow for future generations, they have an opportunity to listen to the concerns and hopes of Gen Z, already entering the workplace, and Gen Alpha after them.</span></p>\r\n<p><span class=\"copy-block\">But the current fascination with generational dynamics isn’t all about legacy. It is also caused by five generations working together for the first time. That adjacency is highlighting the differences in experiences, skills and outlook, just as technology is accelerating the pace of change and bringing all generations closer together. Moreover, this multiplicity of generations co-habiting the workplace is no blip: In advanced economies, aging populations and falling birth rates are creating a squeeze on skilled talent that will continue through 2050. The opportunity to harness diverse skills and viewpoints across generations has never been greater, just as the challenges rising to meet us are more complex, more interdependent and more intractable than in the past.</span></p>\r\n"}}" id="rich-text-49512f6af5f5" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><span class="drop-cap">T</span>he decisions leaders take today will impact the world for years and decades to come. This is nothing new, but the consequences, and legacy, of these choices are particularly stark, especially around artificial intelligence, sustainability and social equity. As leaders build the tomorrow for future generations, they have an opportunity to listen to the concerns and hopes of Gen Z, already entering the workplace, and Gen Alpha after them.</span></p> <p><span class="copy-block">But the current fascination with generational dynamics isn’t all about legacy. It is also caused by five generations working together for the first time. That adjacency is highlighting the differences in experiences, skills and outlook, just as technology is accelerating the pace of change and bringing all generations closer together. Moreover, this multiplicity of generations co-habiting the workplace is no blip: In advanced economies, aging populations and falling birth rates are creating a squeeze on skilled talent that will continue through 2050. The opportunity to harness diverse skills and viewpoints across generations has never been greater, just as the challenges rising to meet us are more complex, more interdependent and more intractable than in the past.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div id="htmlApp-171b3c42bc06" data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/20196425?1748365"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>This is a bar chart showing the projected workforce composition in the United States for the years 2024 and 2034 by generational segments. There is a significant shift in workforce composition over this time, with the entry of Gen Alpha into the workforce, Gen Z growing to become the largest generational segment, and Baby Boomers fully exiting the workforce.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-dd08bd9709":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:13Z","xdm:text":"<p><span class=\"copy-block\">However, the study of generations is an inexact science: generations have fungible boundaries; they are not homogenous groups; culture and geography have a profound impact. The range of recent EY research studies separates the myths from the meaningful. This paper pulls together insights from this broad research base as well as drawing on external data to explore generational dynamics in the workplace, in consumer behavior and in society more generally. Gen Z is exerting an increasing gravitational pull across generations, changing the mood music for everyone.</span><i></i></p>\r\n"}}" id="rich-text-dd08bd970936" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">However, the study of generations is an inexact science: generations have fungible boundaries; they are not homogenous groups; culture and geography have a profound impact. The range of recent EY research studies separates the myths from the meaningful. This paper pulls together insights from this broad research base as well as drawing on external data to explore generational dynamics in the workplace, in consumer behavior and in society more generally. Gen Z is exerting an increasing gravitational pull across generations, changing the mood music for everyone.</span><i></i></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upAccordion component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"> <div id="accordion-d6b7ec974c" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-d6b7ec974c-item-f7724cda01" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-d6b7ec974c-item-f7724cda01-button" class="up-accordion__header-button" aria-controls="accordion-d6b7ec974c-item-f7724cda01-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Survey methodologies</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-d6b7ec974c-item-f7724cda01-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-d6b7ec974c-item-f7724cda01-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-f7724cda01" class="cmp-container"> <div class="aem-Grid aem-Grid--11 aem-Grid--default--11 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--11"><div data-cmp-data-layer="{"rich-text-a0647abb53":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:13Z","xdm:text":"<p><span class=\"copy-block\"><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/insights/health/ey-consumer-health-survey-2023.html\" target=\"_self\">EY Global Consumer Health Survey 2023</a> – In early 2023, EY researchers surveyed more than 6,000 consumers across the US, Australia, Canada, Ireland, England and Germany, with the majority having had contact with the health care system in the previous 12 months.</span></p>\r\n<p><span class=\"copy-block\"><a href=\"/content/dam/ey-unified-site/ey-com/en-us/campaigns/consulting/documents/ey-live-work-play-study-f3.pdf\" target=\"_self\">2024 EY Live Work Play Study</a> (PDF) – From June to July 2023, EY researchers surveyed a representative sample of 3,021 members of Gen Z – defined as born from 1997 to 2007 – from across the United States.</span></p>\r\n<p><span class=\"copy-block\"><a href=\"/content/dam/ey-unified-site/ey-com/en-us/campaigns/consulting/documents/ey-2307-4309403-genz-segmentation-report-us-score-no-20902-231us-2-vf4.pdf\" target=\"_self\">2023 EY Gen Z Segmentation Study</a> (PDF) – In February 2023, EY researchers surveyed a representative sample of 1,553 members of Gen Z – defined as born from 1997 to 2007 – from across the United States.</span></p>\r\n<p><span class=\"copy-block\"><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/insights/consumer-products/the-rise-of-the-independent-consumer.html\" target=\"_self\">EY Future Consumer Index</a> – From 29 March to 10 April 2024, the 14th edition of the Future Consumer Index surveyed 23,016 consumers from 30 countries and six continents to track consumer sentiment and behaviors.</span></p>\r\n<p><span class=\"copy-block\"><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/insights/workforce/work-reimagined-survey.html\" target=\"_self\">EY 2024 Work Reimagined Survey</a> – In August 2024, EY researchers surveyed 17,350 employees and 1,595 employers from organizations with 500 or more global employees. Respondents represented 27 sectors and 23 countries covering the Americas, Asia-Pacific and EMEIA (Europe, the Middle East, India and Africa).</span></p>\r\n<p><span class=\"copy-block\"><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/about-us/corporate-responsibility/how-can-we-upskill-gen-z-as-fast-as-we-train-ai.html\" target=\"_self\">Gen Z AI Literacy Survey</a> – The survey canvassed 5,218 respondents drawn evenly from 15 countries across five regions: Middle East, Africa and India (MEAI); Asia-Pacific; Europe; Latin America; and North America.</span></p>\r\n"}}" id="rich-text-a0647abb532d" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><a href="/en_us/insights/health/ey-consumer-health-survey-2023" target="_self" rel="noopener noreferrer">EY Global Consumer Health Survey 2023</a> – In early 2023, EY researchers surveyed more than 6,000 consumers across the US, Australia, Canada, Ireland, England and Germany, with the majority having had contact with the health care system in the previous 12 months.</span></p> <p><span class="copy-block"><a href="/content/dam/ey-unified-site/ey-com/en-us/campaigns/consulting/documents/ey-live-work-play-study-f3.pdf" target="_self" rel="noopener noreferrer">2024 EY Live Work Play Study</a> (PDF) – From June to July 2023, EY researchers surveyed a representative sample of 3,021 members of Gen Z – defined as born from 1997 to 2007 – from across the United States.</span></p> <p><span class="copy-block"><a href="/content/dam/ey-unified-site/ey-com/en-us/campaigns/consulting/documents/ey-2307-4309403-genz-segmentation-report-us-score-no-20902-231us-2-vf4.pdf" target="_self" rel="noopener noreferrer">2023 EY Gen Z Segmentation Study</a> (PDF) – In February 2023, EY researchers surveyed a representative sample of 1,553 members of Gen Z – defined as born from 1997 to 2007 – from across the United States.</span></p> <p><span class="copy-block"><a href="/en_us/insights/consumer-products/the-rise-of-the-independent-consumer" target="_self" rel="noopener noreferrer">EY Future Consumer Index</a> – From 29 March to 10 April 2024, the 14th edition of the Future Consumer Index surveyed 23,016 consumers from 30 countries and six continents to track consumer sentiment and behaviors.</span></p> <p><span class="copy-block"><a href="/en_us/insights/workforce/work-reimagined-survey" target="_self" rel="noopener noreferrer">EY 2024 Work Reimagined Survey</a> – In August 2024, EY researchers surveyed 17,350 employees and 1,595 employers from organizations with 500 or more global employees. Respondents represented 27 sectors and 23 countries covering the Americas, Asia-Pacific and EMEIA (Europe, the Middle East, India and Africa).</span></p> <p><span class="copy-block"><a href="/en_us/about-us/corporate-responsibility/how-can-we-upskill-gen-z-as-fast-as-we-train-ai" target="_self" rel="noopener noreferrer">Gen Z AI Literacy Survey</a> – The survey canvassed 5,218 respondents drawn evenly from 15 countries across five regions: Middle East, Africa and India (MEAI); Asia-Pacific; Europe; Latin America; and North America.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div data-cmp-data-layer="{"rich-text-0f681e426b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:13Z","xdm:text":"<p><span class=\"copy-block\">Throughout history, new generations jettison the orthodoxies of the past, allowing clogged pipework to be cleared and new ideas to flow. Since Aristotle, older generations have bemoaned the state of the young. But Gen Z has attracted more than its fair share of pejorative labeling: lazy, anxious, distracted and disloyal are well-worn media headlines. In “Industry,” HBO’s high-octane Gen Z workplace drama set in the heat of a fictitious London investment bank, the fledgling financiers are just as scheming, as ruthless and amoral as their forbears, Bud Fox or Gordon Gekko in the 1987 movie “Wall Street.”</span></p>\r\n<p><span class=\"copy-block\">In our interviews with first jobbers and senior partners within the EY organization, we find both consistencies and differences in how they see (and saw) their careers. It may have been over a decade since Daniel Pink wrote his 2011 bestseller, <i>Drive</i>, but his three motivators – autonomy, mastery and purpose – continue to resonate with the youngest generations to enter the workplace.<sup>1</sup> Human psychology has not fundamentally changed. However, in the latest <a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/insights/workforce/work-reimagined-survey.html\" target=\"_self\" rel=\"noopener noreferrer\">EY 2024 Work Reimagined Survey</a>, we find sharp differences in what different generations value at work. If we look across our 15 major generational research studies, we see patterns emerge that play out in our behaviors and preferences as consumers and citizens; in how we envisage success, in who we trust, in the importance of family and community and in our attitude to technology and its impact on the future.</span></p>\r\n<p><span class=\"copy-block\">For all that unites us across generational divides, major shifts are not just accelerating change, they are opening doors to new possibilities. Shaping the future of employees, consumers and citizens through a generational — and profoundly human — perspective requires a deep and strategic understanding of emerging societal needs. Together, we’re not just witnessing the future; we are all in on actively participating in its creation.</span></p>\r\n"}}" id="rich-text-f681e426b3ed" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Throughout history, new generations jettison the orthodoxies of the past, allowing clogged pipework to be cleared and new ideas to flow. Since Aristotle, older generations have bemoaned the state of the young. But Gen Z has attracted more than its fair share of pejorative labeling: lazy, anxious, distracted and disloyal are well-worn media headlines. In “Industry,” HBO’s high-octane Gen Z workplace drama set in the heat of a fictitious London investment bank, the fledgling financiers are just as scheming, as ruthless and amoral as their forbears, Bud Fox or Gordon Gekko in the 1987 movie “Wall Street.”</span></p> <p><span class="copy-block">In our interviews with first jobbers and senior partners within the EY organization, we find both consistencies and differences in how they see (and saw) their careers. It may have been over a decade since Daniel Pink wrote his 2011 bestseller, <i>Drive</i>, but his three motivators – autonomy, mastery and purpose – continue to resonate with the youngest generations to enter the workplace.<sup>1</sup> Human psychology has not fundamentally changed. However, in the latest <a href="/en_us/insights/workforce/work-reimagined-survey" target="_self" rel="noopener noreferrer">EY 2024 Work Reimagined Survey</a>, we find sharp differences in what different generations value at work. If we look across our 15 major generational research studies, we see patterns emerge that play out in our behaviors and preferences as consumers and citizens; in how we envisage success, in who we trust, in the importance of family and community and in our attitude to technology and its impact on the future.</span></p> <p><span class="copy-block">For all that unites us across generational divides, major shifts are not just accelerating change, they are opening doors to new possibilities. Shaping the future of employees, consumers and citizens through a generational — and profoundly human — perspective requires a deep and strategic understanding of emerging societal needs. Together, we’re not just witnessing the future; we are all in on actively participating in its creation.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid theme-pale-grey cmp-container--theme-mid-grey cmp-container--background-color-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-c1611c4d82" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-72fc480a1e":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:13Z","xdm:text":"<p style=\"text-align: left; margin-left: 80px;\"><span class=\"up-rich-text--paragraph__h2\">Chapter 1:</span></p>\r\n<p style=\"text-align: left; margin-left: 80px;\"><span class=\"up-rich-text--paragraph__h2\">The polycrisis of demographics</span></p>\r\n<p style=\"text-align: left; margin-left: 80px;\">As populations across the developed world are getting older, the workforce is shrinking.</p>\r\n"}}" id="rich-text-72fc480a1e5b" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p style=" text-align: left; margin-left: 80.0px; "><span class="up-rich-text--paragraph__h2">Chapter 1:</span></p> <p style=" text-align: left; margin-left: 80.0px; "><span class="up-rich-text--paragraph__h2">The polycrisis of demographics</span></p> <p style=" text-align: left; margin-left: 80.0px; ">As populations across the developed world are getting older, the workforce is shrinking.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--1"> <div id="container-9de81dd993" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="upHtmlApp component aem-GridColumn aem-GridColumn--default--10"><div id="htmlApp-5415aa91c6c3" data-up-is="html-app" class="up-html-app"> <div class="flourish-embed" data-src="story/2820116?306796"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--10"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>This is an animated scatter plot visualizing fertility rates and the aging population over the past 60 years across over 210 countries. The animation shows that as time progresses, populations have become older and fertility rates have fallen below replacement level in over half of countries globally.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-93bb28b410":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:13Z","xdm:text":"<p><span class=\"copy-block\">The global distribution of generations is becoming more and more unequal, as developed economies as well as those on the rise see their populations age and diminish, while the poorer areas of the world are also the youngest. Demographic pressures are at their most intense in countries with shrinking populations such as Japan (where 30% are aged 65 or older), the EU (22%), South Korea (18%) and China (14%). At the same time, birth rates are plummeting in countries across South America; in Colombia, for example, births have declined by 22% over five years.<sup>2</sup> Overall, competition for young, skilled talent is intensifying, prompting countries to implement targeted immigration policies and incentives to shore up workforce participation.</span></p>\r\n"}}" id="rich-text-93bb28b41023" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">The global distribution of generations is becoming more and more unequal, as developed economies as well as those on the rise see their populations age and diminish, while the poorer areas of the world are also the youngest. Demographic pressures are at their most intense in countries with shrinking populations such as Japan (where 30% are aged 65 or older), the EU (22%), South Korea (18%) and China (14%). At the same time, birth rates are plummeting in countries across South America; in Colombia, for example, births have declined by 22% over five years.<sup>2</sup> Overall, competition for young, skilled talent is intensifying, prompting countries to implement targeted immigration policies and incentives to shore up workforce participation.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--0"> <div id="container-ea3c5abaf0" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="upHtmlApp component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div id="htmlApp-57856fa4a639" data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/20151031?1748365"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>A bar chart showing a comparison of generational differences in the workplace, including use of generative AI (GenAI), likelihood to quit, level of motivation, and preference of knowledge workers to be fully remote. This shows that younger generations, such as Gen Z and Millennials, are more likely to use GenAI extensively and quit their jobs, while older generations, such as Gen X and Baby Boomers, are more highly motivated and have a stronger preference to work remotely.</span> </div> </span> <br/> </div> </div> </div> </div> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-455dc09e88" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Learning and development advisory" href="/en_us/services/workforce/learning-development-advisory"> Learning and development advisory </a> </p> </div> <p class="cmp-link-area__item__paragraph">Our learning and development consulting services team can help you develop a cohesive strategy that includes the seamless transfer of knowledge. Learn more.</p> <a class="cmp-link-area__item__readmore" href="/en_us/services/workforce/learning-development-advisory"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text nested-tile--georgia-font"> <p><span class="copy-block">In the US, the “Peak 65” demographic benchmark shows that over 4 million will reach 65 this year and then every year through to the end of the decade.<sup>3</sup> Not all will retire: in fact, we see a growth of over-65-year-olds staying on. One study by Johns Hopkins University estimates that up to 2% of the US workforce belongs to the Silent Generation, born before 1946.<sup>4</sup> Even at the very top of corporate leadership, we can see demographic forces at work. While the average age of Fortune 500 CEOs is 59.2, almost half (47.6%) are over 60 and over 5% are over 70. Younger CEOs (under 45) tend to be concentrated in big tech, green energy or young, online businesses. While later retirement across the workforce can be a short-term fix to stop up a talent gap, it also threatens to lead to stasis in keeping a status quo in place at the expense of younger cohorts. Organizations need to ensure older workers are upskilled and able to use new tech tools, while channeling knowledge transfer to younger generations.</span></p> <p><span class="copy-block"><br /> There are signs this inter-generational flow is breaking down. Significant numbers of Gen Z are not in the workplace at all. The so-called NEETs (not in education, employment or training) are a growing trend in North America and across Western Europe. According to International Labour Organization data, about a fifth of 15-24-year-olds worldwide are NEETs.<sup>5</sup> The numbers are significant: 500,000 in Spain; 3 million in the UK, for example. And this disengagement is leading to levels of stress and anxiety among 18- to 24-year-olds significantly higher than in Millennials at the same age.<sup>6</sup></span></p> <p><span class="copy-block"><br /> The gender gap at work is another challenge. Much ink has been spilled diagnosing the continued leaching out of female talent from our organizations. Lean In’s 10th Workplace Report (2024) shows that women’s experiences at work have not improved after a decade of gender-focused efforts. Women are far more likely to have their judgment questioned in their area of expertise than men (38% vs. 26%); more likely to be mistaken for someone at a much lower rank (18% vs. 10%), and twice as likely (39% vs. 20%) to be spoken over or interrupted.<sup>7</sup> There is a growing generational divide too: younger men are the least committed to gender diversity while younger women are the most. And among senior leaders, while 79% of men think that women are well-represented, that view is shared by only 55% of women.</span></p> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--1"> <div id="container-387baeaab2" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="upHtmlApp component aem-GridColumn aem-GridColumn--default--10"><div id="htmlApp-934d565e9f2c" data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/20153526?1748365"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--10"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>This is a horizontal bar graph showing the percentage of men and women at various seniority levels in an organization. Seniority levels include entry level, senior, manager, director, vice president, C-suite, and CEO. With each increase in seniority, there is a decline in the share of women, starting at 46% women in entry level positions and declining to 6% as CEO. There are notable drops in the share of women at the manager, vice president, and CEO levels.</span> </div> </span> <br/> </div> </div> </div> </div> <div class="container responsivegrid theme-pale-grey cmp-container--theme-mid-grey cmp-container--background-color-e2e aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="container-d6b3432095" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-3fd56f9d28":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:13Z","xdm:text":"<p style=\"text-align: center;\"><span class=\"copy-block\"><span class=\"up-rich-text--paragraph__h3\">Providing meaningful economic opportunities for disengaged communities wherever they are is critical for the economic and social health of local economies and the world. When one in six of us will be over 60 in 2030, demographic pressures will require rethinking many of the certainties of the past 100 years.</span></span></p>\r\n"}}" id="rich-text-3fd56f9d2833" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p style=" text-align: center; "><span class="copy-block"><span class="up-rich-text--paragraph__h3">Providing meaningful economic opportunities for disengaged communities wherever they are is critical for the economic and social health of local economies and the world. When one in six of us will be over 60 in 2030, demographic pressures will require rethinking many of the certainties of the past 100 years.</span></span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> <div class="separator cmp-separator--half-size aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"> <div id="container-311355b31a" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--0"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-5832b501a1" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Leadership, culture and DE&amp;I services" href="/en_us/services/workforce/culture-talent-leadership"> Leadership, culture and DE&I services </a> </p> </div> <p class="cmp-link-area__item__paragraph">Our People Advisory Services team can help your business build a workforce with the right capabilities, profile and focus to meet your goals. Learn more.</p> <a class="cmp-link-area__item__readmore" href="/en_us/services/workforce/culture-talent-leadership"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text nested-tile--georgia-font"> <p><span class="copy-block">These gender dynamics are especially visible in the C-suite. While just over 10% of Fortune 500 CEOs are women (double the percentage in 2018), an EY analysis of more than 4,000 public companies worldwide reveals a much less diverse reality. Here only 6% of chief executives are women. The lack of female leaders at the very top can be traced to a leaky pipeline in which women are leaving key roles at two significant points in their careers – in their mid-30s and then again aged 45-55, when promotion to senior management typically occurs.<br /> </span></p> <p><span class="copy-block">As the shortage of talent in developed economies continues to put pressure on growth, we can’t afford for great swaths of talent to lie idle. Rebecca Robins, author of <i>Five Generations at Work,</i> suggests we need longer-term thinking and investment in the shape and structure of our organizations. “That begins today with being more intentional about how we wire our organizations with ways in which to build more collaborative muscle across roles, disciplines, subject matter and generations. Managers are one of our most powerful enablers of better intergenerational collaboration – if we empower them.”<br /> </span></p> <p><span class="copy-block">The demographic issues of the global North are in stark contrast to those in other parts of the world. Youth bulges primarily in sub-Saharan Africa, where populations under 25 exceed 60%, will drive immigration and increasingly shape domestic and global political dynamics. Displacement has become a major feature of today’s geopolitical landscape: approximately 184 million people (2.3% of the global population) now live outside their country of citizenship.<sup>8</sup></span></p> <p><span class="copy-block"> </span></p> <p><span class="copy-block">Providing meaningful economic opportunities for disengaged communities wherever they are is critical for the economic and social health of local economies and the world. When one in six of us will be over 60 in 2030, demographic pressures will require rethinking many of the certainties of the past 100 years.</span></p> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid theme-pale-grey cmp-container--theme-mid-grey cmp-container--background-color-e2e aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="container-e6e64d3507" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-22b7d5be0b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:13Z","xdm:text":"<h2 style=\"margin-left: 80px;\"><span class=\"up-rich-text--paragraph__h2\">Chapter 2:</span></h2>\r\n<h2 style=\"margin-left: 80px;\">Shared experiences, growing mistrust</h2>\r\n<p style=\"margin-left: 80px;\">Gen Z are more likely to connect with their peers – and less likely to put stock in authority.</p>\r\n"}}" id="rich-text-22b7d5be0ba6" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2 style=" margin-left: 80.0px; "><span class="up-rich-text--paragraph__h2">Chapter 2:</span></h2> <h2 style=" margin-left: 80.0px; ">Shared experiences, growing mistrust</h2> <p style=" margin-left: 80.0px; ">Gen Z are more likely to connect with their peers – and less likely to put stock in authority.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--1"> <div id="container-ab86c65167" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-ca213486ac":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:14Z","xdm:text":"<p><span class=\"copy-block\">“The core principle of generational theory is that shared experience drives shared behavior and consumer mindset,” says Zak Dychtwald, CEO of Young China Group. “If the experience isn’t shared, then nor will be the behavior.” For significant populations across the world, particularly pre-internet, these generational drivers were siloed by economic context, access to technology and geography.</span></p>\r\n"}}" id="rich-text-ca213486acc3" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">“The core principle of generational theory is that shared experience drives shared behavior and consumer mindset,” says Zak Dychtwald, CEO of Young China Group. “If the experience isn’t shared, then nor will be the behavior.” For significant populations across the world, particularly pre-internet, these generational drivers were siloed by economic context, access to technology and geography.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--10"> <div id="container-368de62220" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="upHtmlApp component aem-GridColumn aem-GridColumn--default--10"><div id="htmlApp-f477e3b3e87f" data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/20208631?1748365"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--10"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>This is a bar chart showing GDP per capita growth from 1990 to 2023 for the top 40 global economies. There has been significant GDP per capita growth across all economies, with China experiencing the most growth (39.8x) and Japan the least (1.3x). There is also a general trend where growth is higher in Asian and Middle Eastern countries, moderate for countries in the Americas, and lower in European countries.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-8a93f7a4ad":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:14Z","xdm:text":"<p><span class=\"copy-block\">For example, in the United States while Baby Boomers were witnessing the Vietnam War, moon landings, The Pill and Beatlemania, their peers in China were in the heat of the Cultural Revolution. Moreover, the drivers of generational experience are accelerating, so while the post-war Baby Boomer generation spans 18 years, that drops to 15 for Gen X and Millennials and just 10 for Gen Z. The experiences that define a generation are becoming both more uniform across the world and short-lived, as the pace of change accelerates.</span></p>\r\n"}}" id="rich-text-8a93f7a4ada5" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">For example, in the United States while Baby Boomers were witnessing the Vietnam War, moon landings, The Pill and Beatlemania, their peers in China were in the heat of the Cultural Revolution. Moreover, the drivers of generational experience are accelerating, so while the post-war Baby Boomer generation spans 18 years, that drops to 15 for Gen X and Millennials and just 10 for Gen Z. The experiences that define a generation are becoming both more uniform across the world and short-lived, as the pace of change accelerates.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upImage component aem-GridColumn aem-GridColumn--default--10"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="1.65" style="--up-image-focal-x: 50%; --up-image-focal-y: 50%"> <div data-cmp-is="image" data-cmp-widths="100,200,300,400,500,600,700,800,900,1000,1100,1200,1600,1800,2000,2400,2700,3000,3300,3600,3840" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width={width}&preferwebp=true&quality=85" data-asset-id="5e90e05e-5e80-4bfb-b0aa-804e64892daf" data-cmp-filereference="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/innovation-realized/images/ey-rethink-generations-graphic-3840x-v5.jpg" id="image-render-d079d2ef6e" data-cmp-data-layer="{"image-render-d079d2ef6e":{"@type":"ey-unified-site/components/up-image/image-render","repo:modifyDate":"2025-01-22T16:28:14Z","image":{"repo:id":"5e90e05e-5e80-4bfb-b0aa-804e64892daf","repo:modifyDate":"2025-01-10T16:17:17Z","@type":"image/jpeg","repo:path":"/content/dam/ey-unified-site/ey-com/en-gl/campaigns/innovation-realized/images/ey-rethink-generations-graphic-3840x-v5.jpg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=100&preferwebp=true&quality=85 100w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=200&preferwebp=true&quality=85 200w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=300&preferwebp=true&quality=85 300w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=400&preferwebp=true&quality=85 400w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=500&preferwebp=true&quality=85 500w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=600&preferwebp=true&quality=85 600w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=700&preferwebp=true&quality=85 700w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=800&preferwebp=true&quality=85 800w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=900&preferwebp=true&quality=85 900w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=1000&preferwebp=true&quality=85 1000w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=1100&preferwebp=true&quality=85 1100w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=1200&preferwebp=true&quality=85 1200w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=1600&preferwebp=true&quality=85 1600w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=1800&preferwebp=true&quality=85 1800w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=2000&preferwebp=true&quality=85 2000w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=2400&preferwebp=true&quality=85 2400w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=2700&preferwebp=true&quality=85 2700w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=3000&preferwebp=true&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=3300&preferwebp=true&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=3600&preferwebp=true&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--5e90e05e-5e80-4bfb-b0aa-804e64892daf/ey-rethink-generations-graphic-3840x-v5.jpg?width=3840&preferwebp=true&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2330" alt="Generational influence graphic"/> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--10"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>Graph shows key historical events, movements and technological developments along generational timelines to match to the most influential period when each generation is between 10 and 25 years old.</span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-3b7f760691":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:14Z","xdm:text":"<p><span class=\"copy-block\">“In Gen Z, there is more convergence than there’s ever been in human history,” says Dychtwald. “The critical factors uniting this generation across geographies are access to the internet, the affordability of smartphones and data. While the internet was the era of information, social media is all about community.”</span></p>\r\n<p><span class=\"copy-block\">But just because there is more convergence in the characteristics that mark out Gen Z from previous generations, doesn’t mean there aren’t significant differences. The <a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/consulting/2023-gen-z-study.html\" target=\"_self\">2023 EY Gen Z Segmentation Study</a> (via EY.com US) reveals a number of distinct groups or segments among US Gen Z, for example. This cohort may only make up 15% of the US population, but it is already challenging societal norms and changing perceptions.</span></p>\r\n"}}" id="rich-text-3b7f760691d3" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">“In Gen Z, there is more convergence than there’s ever been in human history,” says Dychtwald. “The critical factors uniting this generation across geographies are access to the internet, the affordability of smartphones and data. While the internet was the era of information, social media is all about community.”</span></p> <p><span class="copy-block">But just because there is more convergence in the characteristics that mark out Gen Z from previous generations, doesn’t mean there aren’t significant differences. The <a href="/en_us/consulting/2023-gen-z-study" target="_self" rel="noopener noreferrer">2023 EY Gen Z Segmentation Study</a> (via EY.com US) reveals a number of distinct groups or segments among US Gen Z, for example. This cohort may only make up 15% of the US population, but it is already challenging societal norms and changing perceptions.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="inlinequote aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"> <div class="cmp-inlineQuote"> <div class="cmp-inlineQuote__content"> <blockquote class="cmp-inlineQuote__quote">The critical factors uniting this generation across geographies are access to the internet; the affordability of smartphones and data.</blockquote> <div class="cmp-inlineQuote__metadata"> <p class="cmp-inlineQuote__quotee-name">Zak Dychtwald</p> <p class="cmp-inlineQuote__quotee-job">CEO, Young China Group</p> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--10"> <div id="container-715ae88b65" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="upHtmlApp component aem-GridColumn aem-GridColumn--default--10"><div id="htmlApp-95e7bb2e4419" data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/20153568?1748365"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--10"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>This is an infographic displaying the five different personas Gen Z fall into based on EY research. Each persona is displayed as a card. The card displays the persona name, what share of the Gen Z population they make up, and a brief description of their characteristics. Hovering over the cards reveals additional details. The five personas and their brief description are Stressed Strivers – high achievers driven by a fear of not being enough; Big Dreamers – expect to do well and make money, but don’t put in the effort; Authentic Activists – driven by an obligation to help save the world; Secluded Perfectionists – focused on being the best, for the love of it; and Carefree Constituents – “go with the flow” cohort that follows the lead of others.</span> </div> </span> <br/> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-5d06f18edc":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:14Z","xdm:text":"<h4><span class=\"copy-block\">Financial pressures at the forefront for Gen Z</span></h4>\r\n<p><span class=\"copy-block\">According to the 2023 segmentation study, less than a third (31%) of Gen Z in the United States feel financially secure, describing their present situation as good or excellent.<sup>9</sup> Most (69%) rate their financial situation as only fair or worse, with 32% dropping into the poor or very poor categories. This translates into anxiety for the future, with over half (52%) reporting they are very or extremely worried about not having enough money — the highest increase among any of their critical concerns since 2021. No surprise then that research by Experian (2023) shows that more than three-quarters of Millennials and Gen Z report they are somewhat or very dependent on their parents for money.<sup>10</sup></span></p>\r\n<p><span class=\"copy-block\">Financial pressures aren’t a result of money illiteracy, though. Gen Z is pragmatic (85% have at least some money in savings) while over half (54%) are managing debt or loans.<sup>11</sup> According to an analysis of US Bureau of Labor Statistics data by the <i>Washington Post</i>, Gen Z has been disproportionately pummelled by rising prices, higher housing costs, larger student loan balances and more overall debt than the Millennials before them. While both generations came of age in the midst of economic upheaval, Gen Z is spending more on necessities than Millennials did at the same age.<sup>12</sup></span></p>\r\n<p><span class=\"copy-block\">This is one of several factors driving Gen Z’s passion for earning money on the side. In a UK Visa survey (July 2024), 45% of Gen Z had a side hustle, with over a third (37%) managing more than one, and the overwhelming majority (69%) were doing so to earn extra income.<sup>13</sup> “Portfolio careers are the norm now in western economies,” says Danielle Farage, a Gen Z public speaker and consultant, although new research shows this is not true in Asian countries.</span></p>\r\n<p><span class=\"copy-block\">But financial security isn’t the only force driving Gen Z’s attitudes to work. This generation has a stronger global mindset – and appetite to travel – than previous generations. Among the 10% of Chinese who own a passport, for example, half belong to Gen Z. The EY organization, employing almost 400,000 people across the world, is seeing many of these shifts in its own workforce. Trent Henry, EY Global Vice Chair, Talent notes, “This generation is significantly more global in their thinking. They join EY to experience the world: not a city.”</span></p>\r\n"}}" id="rich-text-5d06f18edc06" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Financial pressures at the forefront for Gen Z</span></h4> <p><span class="copy-block">According to the 2023 segmentation study, less than a third (31%) of Gen Z in the United States feel financially secure, describing their present situation as good or excellent.<sup>9</sup> Most (69%) rate their financial situation as only fair or worse, with 32% dropping into the poor or very poor categories. This translates into anxiety for the future, with over half (52%) reporting they are very or extremely worried about not having enough money — the highest increase among any of their critical concerns since 2021. No surprise then that research by Experian (2023) shows that more than three-quarters of Millennials and Gen Z report they are somewhat or very dependent on their parents for money.<sup>10</sup></span></p> <p><span class="copy-block">Financial pressures aren’t a result of money illiteracy, though. Gen Z is pragmatic (85% have at least some money in savings) while over half (54%) are managing debt or loans.<sup>11</sup> According to an analysis of US Bureau of Labor Statistics data by the <i>Washington Post</i>, Gen Z has been disproportionately pummelled by rising prices, higher housing costs, larger student loan balances and more overall debt than the Millennials before them. While both generations came of age in the midst of economic upheaval, Gen Z is spending more on necessities than Millennials did at the same age.<sup>12</sup></span></p> <p><span class="copy-block">This is one of several factors driving Gen Z’s passion for earning money on the side. In a UK Visa survey (July 2024), 45% of Gen Z had a side hustle, with over a third (37%) managing more than one, and the overwhelming majority (69%) were doing so to earn extra income.<sup>13</sup> “Portfolio careers are the norm now in western economies,” says Danielle Farage, a Gen Z public speaker and consultant, although new research shows this is not true in Asian countries.</span></p> <p><span class="copy-block">But financial security isn’t the only force driving Gen Z’s attitudes to work. This generation has a stronger global mindset – and appetite to travel – than previous generations. Among the 10% of Chinese who own a passport, for example, half belong to Gen Z. The EY organization, employing almost 400,000 people across the world, is seeing many of these shifts in its own workforce. Trent Henry, EY Global Vice Chair, Talent notes, “This generation is significantly more global in their thinking. They join EY to experience the world: not a city.”</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="inlinequote aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"> <div class="cmp-inlineQuote"> <div class="cmp-inlineQuote__content"> <blockquote class="cmp-inlineQuote__quote">Portfolio careers are the norm now in western economies.</blockquote> <div class="cmp-inlineQuote__metadata"> <p class="cmp-inlineQuote__quotee-name">Danielle Farage</p> <p class="cmp-inlineQuote__quotee-job">a Gen Z public speaker and consultant</p> </div> </div> </div> </div> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-e0a60aef93" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Organization and Workforce Transformation" href="/en_us/services/workforce/transformation"> Organization and Workforce Transformation </a> </p> </div> <p class="cmp-link-area__item__paragraph">Our Organization and Workforce Transformation solution can help build workforce capabilities needed to realize organizational strategy. Read more.</p> <a class="cmp-link-area__item__readmore" href="/en_us/services/workforce/transformation"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text nested-tile--georgia-font"> <h4><span class="copy-block">Authenticity and transparency build trust<br /> </span></h4> <p><span class="copy-block">Over the past five years, EY longitudinal research and studies such as the Edelman Trust Barometer have shown an ever-weakening level of trust in the establishment. Trust in traditional sources of truth (political leaders, media, scientists) is in general decline, with ever-greater anxiety that they are intentionally misleading us, while peers are increasingly a trusted source. This shift is being driven by Gen Z and the accelerated rate of tech adoption by this generation.<sup>14<br /> </sup> </span></p> <p><span class="copy-block">The EY 2021 Gen Z Segmentation study shows big differences between China, Japan and western economies where levels of trust remain high. In the US, for example, over two-thirds (67%) of Gen Z say that most people can’t be trusted. The larger the organization, the more suspicious Gen Z is of its intentions. When asked how much of the time they think they can trust organizations to do what is right, large businesses and federal government scored significantly lower (34%) than smaller entities like state government (41%), local government (47%), and small businesses (71%).<br /> <br /> </span></p> <p><span class="copy-block">Research by Roberta Katz at Stanford University goes further. Members of Gen Z “don’t necessarily see elders as experts,” she says. “They want to understand why something is done in a certain way. ... Authenticity is about trust. Words and actions need to match.”<sup>15</sup><br /> </span></p> <p><span class="copy-block">Trust in public institutions among Gen Z is particularly low. A US study from Gallup and the Walton Family Foundation (2023) into the attitudes of 12-26-year-olds shows how political institutions, the media and Big Tech are severely mistrusted while science, the military and medicine fare better.<sup>16</sup><br /> </span></p> <p><span class="copy-block">As Edelman’s Gen Z Lab reports, “For Gen Z, social media is the battleground for trust. Among those who were upset by a brand in the last year, Gen Z and Millennials are most likely to have learned about it on social media. Any bad news about a brand is going to spread on social media.”<sup>17</sup><br /> </span></p> <p><span class="copy-block">Transparency is the gateway to trust: for example, the global EY Global Consumer Health Survey found that 73% of consumers would agree to share their medical information electronically but want transparency on how it’s protected and used.<sup>18</sup><br /> </span></p> <p><span class="copy-block">Against this background of low trust in figures of authority, our research shows that many members of Gen Z do trust their workplace leaders. The EY US Gen Z Live Work Play Study reports that 80% of Gen Z feel positively toward their supervisor at work and 71% trust them a lot or completely.<sup>19</sup> Gen Z depends on personal experience rather than received opinion in forming their views and is particularly focused on demonstrable authenticity.</span></p> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid theme-pale-grey cmp-container--theme-mid-grey cmp-container--background-color-e2e aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--default--0"> <div id="container-a096642505" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-7ae54e6e23":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:14Z","xdm:text":"<h2 style=\"margin-left: 80px;\"><span class=\"up-rich-text--paragraph__h2\">Chapter 3:</span></h2>\r\n<h2 style=\"margin-left: 80px;\">Making work work: the challenge for employers</h2>\r\n<p style=\"margin-left: 80px;\">Leaders are learning that Gen Z sees work differently from previous generations, and this is influencing the total workforce.</p>\r\n"}}" id="rich-text-7ae54e6e2309" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h2 style=" margin-left: 80.0px; "><span class="up-rich-text--paragraph__h2">Chapter 3:</span></h2> <h2 style=" margin-left: 80.0px; ">Making work work: the challenge for employers</h2> <p style=" margin-left: 80.0px; ">Leaders are learning that Gen Z sees work differently from previous generations, and this is influencing the total workforce.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator aem-GridColumn aem-GridColumn--default--12"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--1"> <div id="container-5f2b32f297" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-32627d3e11":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:14Z","xdm:text":"<p><span class=\"copy-block\">Joanne Su, a Beijing-based senior tax partner and sector lead with Ernst &amp; Young (China) Advisory Limited, reflects on her early career when first entering the workforce in 1994 in Singapore. During her first year seconded to audit, she recalls “lugging heavy box files and taking crowded public buses from the office to client locations.” For younger Millennials, the internet and accelerating digitalization were already changing their early career experiences while today, the seemingly tedious labor that for many characterized their early careers is all but eliminated, in part by generative AI (GenAI). “Technology has the ability to get rid of mundane tasks,” says Henry. “Nothing really compares to GenAI and how it’s freeing up time.”</span></p>\r\n<p><span class=\"copy-block\">Gen Z is alive to the potential of AI to cut through low-level tasks. In the EY Gen Z AI Literacy study, 58% of respondents in this global survey expect their AI usage to increase in the coming year, and 51% expect it to increase in their personal life. They rate the top three benefits: saving time on repetitive tasks (58%); analyzing large amounts of data effectively (53%) and reducing human error in important processes (41%). But the same study shows that while optimistic about AI and its potential, Gen Z may not have the skills to access it fully and can overestimate their own skill levels.<sup>20</sup></span></p>\r\n<p><span class=\"copy-block\">“It’s dangerous to make presumptions about GenAI skills based on age,” says Henry. “Some of the best use cases we have on how GenAI is being used across the EY organization actually come from our oldest employees.” Encouraging self-directed skills training and a curious mindset for the whole workforce is essential in the race to keep pace.</span></p>\r\n"}}" id="rich-text-32627d3e11d7" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Joanne Su, a Beijing-based senior tax partner and sector lead with Ernst & Young (China) Advisory Limited, reflects on her early career when first entering the workforce in 1994 in Singapore. During her first year seconded to audit, she recalls “lugging heavy box files and taking crowded public buses from the office to client locations.” For younger Millennials, the internet and accelerating digitalization were already changing their early career experiences while today, the seemingly tedious labor that for many characterized their early careers is all but eliminated, in part by generative AI (GenAI). “Technology has the ability to get rid of mundane tasks,” says Henry. “Nothing really compares to GenAI and how it’s freeing up time.”</span></p> <p><span class="copy-block">Gen Z is alive to the potential of AI to cut through low-level tasks. In the EY Gen Z AI Literacy study, 58% of respondents in this global survey expect their AI usage to increase in the coming year, and 51% expect it to increase in their personal life. They rate the top three benefits: saving time on repetitive tasks (58%); analyzing large amounts of data effectively (53%) and reducing human error in important processes (41%). But the same study shows that while optimistic about AI and its potential, Gen Z may not have the skills to access it fully and can overestimate their own skill levels.<sup>20</sup></span></p> <p><span class="copy-block">“It’s dangerous to make presumptions about GenAI skills based on age,” says Henry. “Some of the best use cases we have on how GenAI is being used across the EY organization actually come from our oldest employees.” Encouraging self-directed skills training and a curious mindset for the whole workforce is essential in the race to keep pace.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="inlinequote aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"> <div class="cmp-inlineQuote"> <div class="cmp-inlineQuote__content"> <blockquote class="cmp-inlineQuote__quote">Having a mission driving the work I’m doing really matters.</blockquote> <div class="cmp-inlineQuote__metadata"> <p class="cmp-inlineQuote__quotee-name">Grace Kilroy</p> <p class="cmp-inlineQuote__quotee-job">EY Forensics consultant</p> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-4132bd1be7":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:14Z","xdm:text":"<p><span class=\"copy-block\">In spite of widespread acknowledgment of the productivity gains of GenAI in the workplace, many employers struggle to keep their tech tools updated: clunky old methods of recording time, sharing documents or conducting video calls do little to engage a generation used to the easy interface of TikTok. “Employers don’t think about the impression they give when they use these outdated tools,” argues Farage.<sup>21</sup> The larger the organization, often the more complex is its tech architecture. “The lack of agility in approaching change can be frustrating,” acknowledges Grace Kilroy, a 25-year-old EY Forensics consultant working in Boston. “Even when you can see something is inefficient, there are so many layers of approval and so much complexity, you can’t initiate change.”</span></p>\r\n<h4><span class=\"copy-block\">Job security redefined</span></h4>\r\n<p><span class=\"copy-block\">When Su first entered the workplace 30 years ago, she envisioned her career as an “iron rice bowl” – a symbol of job security and stability. “This was at a time when the Asian Financial Crisis was bubbling beneath the surface.” That is echoed by US-based 27-year-old audit senior Kwame Nkrumah-Ababio, Ernst &amp; Young LLP, who says “Job security is huge for me. I want to know, ‘Is this firm going to weather significant storms in the economy?’” This year’s Universum study polling university students globally underlines the same point: secure employment is ranked third (up three points on 2023) by IT students and fifth for engineers,<sup>22</sup> as the roaring job market of the aftermath of the pandemic begins to cool. The Big Stay is replacing the Great Resignation – 3 million US workers quit their jobs in January 2024 (US Bureau of Labor Statistics), 30% down from a peak quit rate in January 2022.<sup>23</sup></span></p>\r\n<p><span class=\"copy-block\">But the importance of job security doesn’t mean employers can assume their young talent is glued to their desks. In the latest EY 2024 Work Reimagined Survey of over 17,000 employees in 23 countries, 38% of employees say they’re likely to quit their jobs in the next year, a 4-percentage-point increase on last year, rising to 52% of those in the energy and natural resources industry. “Talent churn, once a gold standard measure of organizational health, is no longer relevant. Today’s top employers need, instead, to manage talent flow and focus on providing a rich and promotable experience for their people while they are with them,” says Roselyn Feinsod, Principal, People Consulting, Ernst &amp; Young LLP. While less than a quarter (23%) of Baby Boomers are likely to quit their jobs in the coming year, that rises to 40% of Millennials. In a recent EY US Live Work Play Study of 3,000 members of Gen Z, over half (52%) of Gen Z respondents say the idea of losing their job doesn’t worry them.<sup>24</sup> According to the US Bureau of Labor Statistics, the median number of years that employees aged 20-24 stay with their company is 1.2 years, compared to a median 9.8 years for employees aged 55-64.<sup>25</sup></span></p>\r\n<p><span class=\"copy-block\">This apparent contradiction in Gen Z between the importance of job stability and appetite to quit is the difference between being on the receiving end of change or the driver of it. The cost-of-living crisis in the US and Europe, impacting younger generations disproportionately, has raised levels of financial anxiety. This was revealed in the voting patterns of young Americans in the 2024 presidential elections, in which the impact of inflation and the cost-of-living crisis played a significant role. Early analyses of exit polls showed 56% of first-time voters chose President-elect Donald Trump over 43% who voted for Vice President Kamala Harris. This contrasts with the voting patterns of the young four years ago, when President Biden attracted double the number of votes by first-timers as did Trump (64% vs. 32%).<sup>26</sup></span></p>\r\n"}}" id="rich-text-4132bd1be799" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">In spite of widespread acknowledgment of the productivity gains of GenAI in the workplace, many employers struggle to keep their tech tools updated: clunky old methods of recording time, sharing documents or conducting video calls do little to engage a generation used to the easy interface of TikTok. “Employers don’t think about the impression they give when they use these outdated tools,” argues Farage.<sup>21</sup> The larger the organization, often the more complex is its tech architecture. “The lack of agility in approaching change can be frustrating,” acknowledges Grace Kilroy, a 25-year-old EY Forensics consultant working in Boston. “Even when you can see something is inefficient, there are so many layers of approval and so much complexity, you can’t initiate change.”</span></p> <h4><span class="copy-block">Job security redefined</span></h4> <p><span class="copy-block">When Su first entered the workplace 30 years ago, she envisioned her career as an “iron rice bowl” – a symbol of job security and stability. “This was at a time when the Asian Financial Crisis was bubbling beneath the surface.” That is echoed by US-based 27-year-old audit senior Kwame Nkrumah-Ababio, Ernst & Young LLP, who says “Job security is huge for me. I want to know, ‘Is this firm going to weather significant storms in the economy?’” This year’s Universum study polling university students globally underlines the same point: secure employment is ranked third (up three points on 2023) by IT students and fifth for engineers,<sup>22</sup> as the roaring job market of the aftermath of the pandemic begins to cool. The Big Stay is replacing the Great Resignation – 3 million US workers quit their jobs in January 2024 (US Bureau of Labor Statistics), 30% down from a peak quit rate in January 2022.<sup>23</sup></span></p> <p><span class="copy-block">But the importance of job security doesn’t mean employers can assume their young talent is glued to their desks. In the latest EY 2024 Work Reimagined Survey of over 17,000 employees in 23 countries, 38% of employees say they’re likely to quit their jobs in the next year, a 4-percentage-point increase on last year, rising to 52% of those in the energy and natural resources industry. “Talent churn, once a gold standard measure of organizational health, is no longer relevant. Today’s top employers need, instead, to manage talent flow and focus on providing a rich and promotable experience for their people while they are with them,” says Roselyn Feinsod, Principal, People Consulting, Ernst & Young LLP. While less than a quarter (23%) of Baby Boomers are likely to quit their jobs in the coming year, that rises to 40% of Millennials. In a recent EY US Live Work Play Study of 3,000 members of Gen Z, over half (52%) of Gen Z respondents say the idea of losing their job doesn’t worry them.<sup>24</sup> According to the US Bureau of Labor Statistics, the median number of years that employees aged 20-24 stay with their company is 1.2 years, compared to a median 9.8 years for employees aged 55-64.<sup>25</sup></span></p> <p><span class="copy-block">This apparent contradiction in Gen Z between the importance of job stability and appetite to quit is the difference between being on the receiving end of change or the driver of it. The cost-of-living crisis in the US and Europe, impacting younger generations disproportionately, has raised levels of financial anxiety. This was revealed in the voting patterns of young Americans in the 2024 presidential elections, in which the impact of inflation and the cost-of-living crisis played a significant role. Early analyses of exit polls showed 56% of first-time voters chose President-elect Donald Trump over 43% who voted for Vice President Kamala Harris. This contrasts with the voting patterns of the young four years ago, when President Biden attracted double the number of votes by first-timers as did Trump (64% vs. 32%).<sup>26</sup></span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--10"> <div id="container-d568940009" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="upHtmlApp component aem-GridColumn aem-GridColumn--default--10"><div id="htmlApp-c8c779b6466e" data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/20152795?1748365"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--10"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Open image description </span> <span class="up-article-reference__heading-closed">Close image description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>A bar chart showing a comparison of generational differences in the workplace, including use of GenAI, likelihood to quit, level of motivation, and preference of knowledge workers to be fully remote. This shows that younger generations, such as Gen Z and Millennials, are more likely to use GenAI extensively and quit their jobs, while older generations, such as Gen X and Baby Boomers, are more highly motivated and have a stronger preference to work remotely.</span> </div> </span> <br/> </div> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-6da141338e" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" href="/en_us/industries/government-public-sector/digital-government"> </a> </p> </div> <p class="cmp-link-area__item__paragraph"></p> <a class="cmp-link-area__item__readmore" href="/en_us/industries/government-public-sector/digital-government"> Read more </a> </li> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Workforce Analytics" href="/en_us/services/workforce/workforce-analytics"> Workforce Analytics </a> </p> </div> <p class="cmp-link-area__item__paragraph">Our professionals can help you establish workforce analytics that can inform regular action planning, reporting and ongoing program oversight. Learn more.</p> <a class="cmp-link-area__item__readmore" href="/en_us/services/workforce/workforce-analytics"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text nested-tile--georgia-font"> <h4><span class="copy-block">What do employees value?<br /> </span></h4> <p><span class="copy-block">Willingness to quit isn’t in itself a negative sign as talent flow becomes the norm, but levels of satisfaction at work are. In the EY 2024 Work Reimagined Survey, only 29% of Gen Z feels highly motivated compared to 41% of Boomers. This is echoed in the 2024 EY US Gen Z Live Work Play Study, which reports that two-thirds of Gen Z (64%) feel partially or completely burned out at work.<sup>27</sup></span></p> <p><span class="copy-block"><br /> The EY 2024 Work Reimagined Survey notes that younger employees find more value in drawing lines around their work schedule and style. But such burnout-avoidance boundaries can be hard to maintain: While Gen Z respondents ranked paid time off as their first priority, health and wellness tied for second with performance-based incentives. There is an almost unavoidable tension, especially in high-octane, competitive environments. “I’m innately an overachiever,” says Kilroy, “so I feel I always have to be working and doing something. I probably could work less, but I haven’t quite figured out how to do that.”<br /> </span></p> <p><span class="copy-block">For those moving into more senior roles, managing a healthy work-life balance may become easier. “I rarely work super-long hours,” says Su. “I believe that balancing work with personal interests outside of the office is not only possible but essential for overall well-being. Working smart, rather than just hard, allows me to achieve this balance.”</span></p> <p><span class="copy-block"><br /> The importance of collaboration and getting on with your immediate work colleagues is critical for Gen Z. Nkrumah-Ababio says, “I’m passionate about any efforts to bring about community in the workplace; things that bring together a sense of belonging, culture, inclusiveness. I don’t need to be best friends, but I want to be in a very respectful relationship with my colleagues, a collaborative relationship.”</span></p> <p><span class="copy-block"><br /> “I think the megatrend of this generation,” says Henry of EY, “is personalization. It’s up to us to deliver what [employees] want individually. And this is just as important to Baby Boomers as it is to Gen Alpha.” This organizational recognition of the needs and unique capabilities of the individual can deliver dividends to the progressive employer but is also visible in consumer choice.<br /> </span></p> <p><span class="copy-block">The burgeoning “pre-loved” market may partly be driven by climate concerns but is also a manifestation of the Gen Z focus on self-expression. According to a RealReal report, the second-hand luxury market is now worth US$50 billion, driven largely by Gen Z. Pre-loved is financially sound, good for sustainability, and in the case of high-end goods, a way that Gen Z can buy into longer-lasting, higher-quality purchases.<sup>28</sup> It’s also a market that thrives on peer recommendations, savvy price comparison, influencers and personal curation. For a generation that is constantly creating and expressing an individual identity, the scarcity that luxury brands offer has high status.<br /> </span></p> <p><span class="copy-block">As Robins says, “We have greater generational diversity at work, and with it the responsibility to better understand that human difference and turn it to the problems and opportunities that we need to solve for.”<sup>29</sup></span></p> </div> </div> </div> <div class="nested-tile aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-28888dea43" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="link-area aem-GridColumn aem-GridColumn--default--8"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" href="/en_us/alliances/adobe1/transforming-customer-experience"> </a> </p> </div> <p class="cmp-link-area__item__paragraph"></p> <a class="cmp-link-area__item__readmore" href="/en_us/alliances/adobe1/transforming-customer-experience"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="richText-content cmp-text nested-tile--georgia-font"> <h4><span class="copy-block">Purpose drives engagement<br /> </span></h4> <p><span class="copy-block">It’s been said that for Gen Z it’s not about the role, it’s about the goal. All generations are motivated by mission and purpose, but not to the extent we’ve seen in this generation. The US 2023 Gen Z Segmentation Study shows 76% of Gen Z values trying to change the things that are wrong with the world; 36% have participated in a political rally or protest and 50% have used social media to share a message about a cause they support.<sup>30</sup></span></p> <p><span class="copy-block"><br /> Kilroy says, “having a mission driving the work I’m doing really matters.”<br /> That Gen Z is turned off by many sectors critical to powering the energy transition is not news for those operating in these markets. The Colorado School of Mines, one of a handful of elite global centers of mining education, reports falling enrollments (numbers in 2022 were down about 35% on the previous decade), and this pattern is repeated globally. Mining engineering enrollment in Australia has fallen by an eye-popping 63% since 2014.<sup>31</sup></span></p> <p><b data-rte-class="rte-temp"><span class="copy-block"> </span></b></p> <p><span class="copy-block">This seems to be less of an issue for China’s Gen Z, for whom there’s high status in being employed in government-backed strategic emerging industries powering the EV industry and the computing power for AI. “Energy,” says Dychtwald, “is having a very sexy moment.”</span></p> <p><span class="copy-block"><br /> And while “China’s Gen Z is significantly more purpose-driven than their parents, particularly on environmental issues,” this is much less than peers in the US and Europe, Dychtwald says. In China, the empty jobs are in low-level manufacturing: “this generation doesn’t want to make the world’s shirts anymore.”<br /> </span></p> <p><span class="copy-block">Nkrumah-Ababio is clear that what matters to him is “playing a significant role in my team; being given challenging work that will increase my skillset. I want to make an impact internally and externally.” Henry sees that playing out across the workforce as a whole. “When we ask our people what they would do with more time,” he says, “Gen Z want to spend time counseling others: a demonstration of empathy and care.”</span></p> </div> </div> </div> </div> </div> </div> <div class="inlinequote aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"> <div class="cmp-inlineQuote"> <div class="cmp-inlineQuote__content"> <blockquote class="cmp-inlineQuote__quote">You can’t put tomorrow’s talent into yesterday’s jobs. The next generation of workers expect to be digitally enabled in their roles and to do work they find rewarding – creative, strategic and interesting.</blockquote> <a class="cmp-inlineQuote__metadata cmp-inlineQuote__metadata--link" href="/en_us/people/stefanie-coleman"> <p class="cmp-inlineQuote__quotee-name">Stefanie Coleman</p> <p class="cmp-inlineQuote__quotee-job">Principal, People Consulting, Ernst & Young LLP</p> </a> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--1"><div data-cmp-data-layer="{"rich-text-1769654613":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:15Z","xdm:text":"<p><span class=\"copy-block\">As Stefanie Coleman, Principal, People Consulting, Ernst &amp; Young LLP, puts it in a study of Gen Z’s attitudes to a career in banking, “You can’t put tomorrow’s talent into yesterday’s jobs. The next generation of workers expect to be digitally enabled in their roles and to do work they find rewarding – creative, strategic and interesting.”<sup>32</sup></span></p>\r\n<h4><span class=\"copy-block\">Unleashing generational dynamics to build a meaningful legacy</span></h4>\r\n<p><span class=\"copy-block\">In the next 20 years, according to demographic forecasts by 55/Redefined, the European workforce (age 15-64) will have shrunk by 25%.<sup>33</sup> “In 2006, there were four people of working age (15-64) for each person aged 65 or over; by 2050, this ratio is projected to be just two people,” explains Lyndsey Simpson, CEO.</span></p>\r\n<p><span class=\"copy-block\">Harnessing the individual talents of a multi-generational workforce, upskilled and AI-literate, will be essential to close that productivity gap. Leaders need to build new architectures that enable collaboration between the generations. Hierarchical pyramid structures that typically have newest generations at the bottom and oldest generations at the top, won’t deliver in this new environment. Instead, organizations need to rethink their structural models to unleash the power of multi-generational teams, driven by a common purpose and empowered by GenAI tools, to bring together the unique perspectives, experience and skills of each generation.</span></p>\r\n<p><span class=\"copy-block\">Meanwhile Gen Z’s influence in the swing toward authenticity, peer communities and personalization impacts employee, consumer and citizen behavior across generations. The signs are already here, and like a postcard from the future, give business leaders a clear set of priorities to position themselves to win in that future.</span></p>\r\n<h4><span class=\"copy-block\">Actions to take</span></h4>\r\n<ul>\r\n<li><span class=\"copy-block\">Enhance your employee value proposition (EVP) so it meets the expectations of the contemporary workforce. This means taking a more personalized approach to working methods, benefits and tools.</span></li>\r\n<li><span class=\"copy-block\">Embed self-directed training as a constant expectation of all generations. Share examples of use cases of GenAI; build prompt libraries; encourage an ever-curious mentality across the workforce.</span></li>\r\n<li><span class=\"copy-block\">Embrace new technologies: outdated tools do little to engage generations used to agile and intuitive applications.</span></li>\r\n<li><span class=\"copy-block\">Guard against a “say-do” gap in your organization. Don’t promise what you can’t deliver. Transparency is key to authenticity. Words and actions need to match.</span></li>\r\n<li><span class=\"copy-block\">Acknowledge the importance of personal choice, whether that is in working practices, consumer options, or interactions with government and public bodies.</span></li>\r\n<li><span class=\"copy-block\">Identify and remove barriers to adoption. Friction points in an employee’s day, a buyer’s experience, a citizen’s interactions with government bodies – these are potential exit doors. To build loyalty, you must build trust.</span></li>\r\n<li><span class=\"copy-block\">Ask what your organization will look like in 10 years’ time. Create intentional multi-generational teams or workstreams that cut across vertical hierarchies, where two-way mentoring is enabled and collaboration is encouraged.</span></li>\r\n<li><span class=\"copy-block\">Provide a rich and promotable experience to motivate new entrants and manage talent flows.</span></li>\r\n<li><span class=\"copy-block\">Consider establishing a Next Generation Advisory Board, or shadow board, to enable two-way communication between the youngest in your organization and leadership.</span></li>\r\n</ul>\r\n"}}" id="rich-text-17696546138d" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">As Stefanie Coleman, Principal, People Consulting, Ernst & Young LLP, puts it in a study of Gen Z’s attitudes to a career in banking, “You can’t put tomorrow’s talent into yesterday’s jobs. The next generation of workers expect to be digitally enabled in their roles and to do work they find rewarding – creative, strategic and interesting.”<sup>32</sup></span></p> <h4><span class="copy-block">Unleashing generational dynamics to build a meaningful legacy</span></h4> <p><span class="copy-block">In the next 20 years, according to demographic forecasts by 55/Redefined, the European workforce (age 15-64) will have shrunk by 25%.<sup>33</sup> “In 2006, there were four people of working age (15-64) for each person aged 65 or over; by 2050, this ratio is projected to be just two people,” explains Lyndsey Simpson, CEO.</span></p> <p><span class="copy-block">Harnessing the individual talents of a multi-generational workforce, upskilled and AI-literate, will be essential to close that productivity gap. Leaders need to build new architectures that enable collaboration between the generations. Hierarchical pyramid structures that typically have newest generations at the bottom and oldest generations at the top, won’t deliver in this new environment. Instead, organizations need to rethink their structural models to unleash the power of multi-generational teams, driven by a common purpose and empowered by GenAI tools, to bring together the unique perspectives, experience and skills of each generation.</span></p> <p><span class="copy-block">Meanwhile Gen Z’s influence in the swing toward authenticity, peer communities and personalization impacts employee, consumer and citizen behavior across generations. The signs are already here, and like a postcard from the future, give business leaders a clear set of priorities to position themselves to win in that future.</span></p> <h4><span class="copy-block">Actions to take</span></h4> <ul><li><span class="copy-block">Enhance your employee value proposition (EVP) so it meets the expectations of the contemporary workforce. This means taking a more personalized approach to working methods, benefits and tools.</span></li><li><span class="copy-block">Embed self-directed training as a constant expectation of all generations. Share examples of use cases of GenAI; build prompt libraries; encourage an ever-curious mentality across the workforce.</span></li><li><span class="copy-block">Embrace new technologies: outdated tools do little to engage generations used to agile and intuitive applications.</span></li><li><span class="copy-block">Guard against a “say-do” gap in your organization. Don’t promise what you can’t deliver. Transparency is key to authenticity. Words and actions need to match.</span></li><li><span class="copy-block">Acknowledge the importance of personal choice, whether that is in working practices, consumer options, or interactions with government and public bodies.</span></li><li><span class="copy-block">Identify and remove barriers to adoption. Friction points in an employee’s day, a buyer’s experience, a citizen’s interactions with government bodies – these are potential exit doors. To build loyalty, you must build trust.</span></li><li><span class="copy-block">Ask what your organization will look like in 10 years’ time. Create intentional multi-generational teams or workstreams that cut across vertical hierarchies, where two-way mentoring is enabled and collaboration is encouraged.</span></li><li><span class="copy-block">Provide a rich and promotable experience to motivate new entrants and manage talent flows.</span></li><li><span class="copy-block">Consider establishing a Next Generation Advisory Board, or shadow board, to enable two-way communication between the youngest in your organization and leadership.</span></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--10 aem-GridColumn--offset--default--2"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="Today's choices in work, tomorrow's generational legacy | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Show article references </span> <span class="up-article-reference__heading-closed">Hide article references </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span><ol><li>https://www.danpink.com/books/drive/</li><li>Burn-Murdoch, John, “Peak population may be coming sooner than we think,” Financial Times, 24 October 2024, https://www.ft.com/content/3862923c-f7bd-42a8-a9ea-06ebf754bf14</li><li>https://www.nasdaq.com/articles/2024-marks-the-beginning-of-peak-65-as-more-americans-reach-retirement-age-than-ever#:~:text=Meet%20Peak%2065%20%2D%2D%20the%20%22silver%20tsunami%22&text=Specifically%2C%20about%204.1%20million%20Americans,%2D%2D%20will%20have%20turned%2065.</li><li>https://imagine.jhu.edu/blog/2023/04/18/gen-z-in-the-workplace-how-should-companies-adapt</li><li>https://ilostat.ilo.org/blog/assessing-the-current-state-of-the-global-labour-market-implications-for-achieving-the-global-goals/</li><li>https://fortune.com/2024/05/14/gen-z-early-20s-earning-less-more-debt-millennials-transunion/?utm_source=search&utm_medium=suggested_search&utm_campaign=search_link_clicks</li><li>https://leanin.org/women-in-the-workplace</li><li>https://www.worldbank.org/en/news/feature/2023/12/11/global-migration-in-the-21st-century-navigating-the-impact-of-climate-change-conflict-and-demographic-shifts#:~:text=Globally%2C%20approximately%20184%20million%20people%2C%20or%202.3%25%20of,change%2C%20conflict%2C%20divergent%20demographic%20trends%2C%20and%20income%20inequality.</li><li>https://www.ey.com/content/dam/ey-unified-site/ey-com/en-us/campaigns/consulting/documents/ey-2307-4309403-genz-segmentation-report-us-score-no-20902-231us-2-vf4.pdf</li><li>https://www.experianplc.com/newsroom/press-releases/2023/most-gen-zers-and-millennials-still-rely-on-parents-for-financial-support-and-feel-ashamed-asking-for-help#:~:text=Costa%20Mesa%2C%20Calif.%2C%20June,newly%20released%20research%20Experian®.</li><li>https://www.ey.com/en_us/consulting/how-gen-z-is-driving-shifts-in-the-workplace-and-beyond</li><li>https://www.washingtonpost.com/business/2024/06/22/gen-z-millennials-debt-inflation/</li><li>https://www.visa.co.uk/about-visa/newsroom/press-releases.3334742.html#:~:text=New%20research%20conducted%20by%20Visa,Gen%20Zs%2C%20according%20to%20Visa.</li><li>https://www.edelman.com/trust/2024/trust-barometer</li><li>https://news.stanford.edu/stories/2024/02/8-things-expect-gen-z-coworker</li><li>https://news.gallup.com/opinion/gallup/510395/gen-voices-lackluster-trust-major-institutions.aspx</li><li>https://www.edelman.com/trust/2024/trust-barometer/special-report-brand/gen-z-embracing-intention-values-brand-success</li><li>https://www.ey.com/en_gl/insights/health/ey-consumer-health-survey-2023</li><li>https://assets.ey.com/content/dam/ey-sites/ey-com/en_us/topics/consulting/ey-live-work-play-study-f3.pdf</li><li>EY Gen Z AI Literacy Study - https://www.ey.com/en_gl/about-us/corporate-responsibility/how-can-we-upskill-gen-z-as-fast-as-we-train-ai</li><li>https://daniellefarage.com</li><li>WMAE_2024</li><li>https://www.bloomberg.com/opinion/articles/2024-03-07/the-great-resignation-is-now-the-big-stay?embedded-checkout=true</li><li>https://assets.ey.com/content/dam/ey-sites/ey-com/en_us/topics/consulting/ey-live-work-play-study-f3.pdf</li><li>https://www.bls.gov/news.release/tenure.t01.htm</li><li>https://www.newsweek.com/first-time-voters-favor-trump-over-harris-1982418</li><li>https://assets.ey.com/content/dam/ey-sites/ey-com/en_us/topics/consulting/ey-live-work-play-study-f3.pdf</li><li>https://www.cityam.com/the-gen-z-shoppers-driving-luxury-reselling-online/</li><li>https://www.amazon.co.uk/Five-Generations-Work-Together-Good/dp/B0DJMSL96C/ref=sr_1_1?adgrpid=162023788294&dib=eyJ2IjoiMSJ9.WZ61YKtXuEoU4S-xrayjxU2a-dW_ebD-zeNUPCsf7jhgOu9vg6-RxkNhAEraf1y7l5ElOVojpC0Wd70QmNCrg04cXLYcbUSBhZtZiCMVbSMx6JDUssJ8zTl1okEqbEzq_Kap00D5vYmstAxIZwTQ2cy6TLFCIlJEVA9_pu5sxrFoviCCx66X-Qp5C_jNSeW7HwCVJIUjOc8yWPi1BDgtgPRDVSHYIwtCyzG5v_q0W6g.SxzI656eiZRzgqcOkVTv5kMFxNtPlo5n9xVPu8TJflI&dib_tag=se&gad_source=1&hvadid=701794381560&hvdev=c&hvlocphy=9190076&hvnetw=g&hvqmt=e&hvrand=14770425780720893318&hvtargid=kwd-2303941935964&hydadcr=18491_2287998&keywords=five+generations+at+work&nsdOptOutParam=true&qid=1731758411&sr=8-1</li><li>https://www.ey.com/content/dam/ey-unified-site/ey-com/en-us/insights/consulting/documents/ey-2307-4309403-genz-segmentation-report-us-score-no-20902-231us-2-vf4.pdf</li><li>https://www.mining.com/web/mining-industry-dogged-by-retirements-and-lack-of-new-recruits/</li><li>https://www.ey.com/en_gl/insights/banking-capital-markets/how-banking-on-gen-z-talent-will-make-or-break-the-future-of-banking</li><li>https://55redefined.co</li></ol></span> </div> </span> <br/> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--tablet-portrait--12 aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--mobile--12 aem-GridColumn--offset--mobile--0"><div data-cmp-data-layer="{"rich-text-faa8724235":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2025-01-22T16:28:15Z","xdm:text":"<h4><span class=\"copy-block\">Summary&nbsp;</span></h4>\r\n<p><span class=\"copy-block\">Our priorities as employees, consumers and citizens are changing at a time of tectonic demographic and technological shift. As a result, many of the certainties of the past are no longer valid models for the future. By rethinking organizational architecture, challenging assumptions and creating new tech-enabled ways to unleash the power of generational dynamics, we can drive new pathways to growth.</span></p>\r\n"}}" id="rich-text-faa872423544" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Summary </span></h4> <p><span class="copy-block">Our priorities as employees, consumers and citizens are changing at a time of tectonic demographic and technological shift. As a result, many of the certainties of the past are no longer valid models for the future. By rethinking organizational architecture, challenging assumptions and creating new tech-enabled ways to unleash the power of generational dynamics, we can drive new pathways to growth.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upContentGrid component aem-GridColumn aem-GridColumn--default--12"><div> <div class="up-content-grid up-content-grid--default" id="up-content-grid-2e2f98ea4c" data-up-is="content-grid" data-up-analytics="content-grid" data-up-total-item-count="2"> <p class="up-content-grid__title">Related articles</p> <div class="up-content-grid__list" data-up-hook-content-grid="list"> <div class="up-content-grid__list-item " data-up-hook-content-grid="[listItem]"> <a class="up-content-grid__list-item-image-link" aria-hidden="true" href="/en_us/innovation-realized/why-you-should-rethink-ai-powered-customer-experience-as-human-experience" tabindex="-1"> <img class="up-content-grid__list-item-image" src="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/innovation-realized/images/ey-art-installation-cave-made-of-books-on-a-beach.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/campaigns/innovation-realized/images/ey-art-installation-cave-made-of-books-on-a-beach.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/innovation-realized/images/ey-art-installation-cave-made-of-books-on-a-beach.jpg.transform/up-img-width-large-screen/img.jpg 2x,/content/dam/ey-unified-site/ey-com/en-gl/campaigns/innovation-realized/images/ey-art-installation-cave-made-of-books-on-a-beach.jpg.transform/up-img-width-xlarge-screen/img.jpg 3x" alt="An art installation cave made of books on a beach"/> </a> <div class="up-content-grid__list-item-details"> <p class="up-content-grid__list-item-title"> <a class="up-content-grid__list-item-title-link" href="/en_us/innovation-realized/why-you-should-rethink-ai-powered-customer-experience-as-human-experience">Rethink customer experience as human experience</a> </p> <p class="up-content-grid__list-item-description"> Technology will transform customer experience. 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