Ad Tech | The Ultimate Collection of Resources

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module_1660574236012-vertical-alignment" style="" data-widget-type="custom_widget" data-x="0" data-w="4"> <div id="hs_cos_wrapper_module_1660574236012" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Ad-Tech%20Stack.png" alt="https://www.playwire.com/hubfs/Ad-Tech%20Stack.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Ad Tech Stack</h3> <p>Learn more about the evolution of the publisher ad tech stack and the components that make it up.</p> <p><a class="button--secondary" href="/publisher-ad-tech-stack" rel="noopener">View Library</a></p> </div> </div></div> </div> <div class="span4 widget-span widget-type-custom_widget module_1660576243261-vertical-alignment dnd-module" style="" data-widget-type="custom_widget" data-x="4" data-w="4"> <div id="hs_cos_wrapper_module_1660576243261" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Header%20Bidding.png" alt="https://www.playwire.com/hubfs/Header%20Bidding.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Header Bidding</h3> <p>Access all of our resources on header bidding from basics to detailed guidance.</p> <p><a class="button--secondary" href="/header-bidding-resources" rel="noopener">View Library</a></p> </div> </div></div> </div> <div class="span4 widget-span widget-type-custom_widget module_16538617562043-vertical-alignment dnd-module" style="" data-widget-type="custom_widget" data-x="8" data-w="4"> <div id="hs_cos_wrapper_module_16538617562043" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Ad-Server.png" alt="https://www.playwire.com/hubfs/Ad-Server.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Ad Server</h3> <p>Learn more about ad servers and how they function within the ad tech ecosystem.</p> <p><a class="button--secondary" href="/ad-server-resources" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1660577419643" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="spacer" style="--lg-space: 1em; --md-space: 1em; --sm-space: 1em;"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 cell_16538617562032-row-2-vertical-alignment dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell cell_1660574252187-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-9 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16538617562042" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Ad-Exchange.png" alt="https://www.playwire.com/hubfs/Ad-Exchange.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Ad Exchange</h3> <p>Learn more about how the definition of an ad exchange has changed over time, and what they can do for publishers.</p> <p><a class="button--secondary" href="/ad-exchange-resources" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column cell_1660576245760-vertical-alignment" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-10 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1660576245761" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Programmatic%20Advertising.png" alt="https://www.playwire.com/hubfs/Programmatic%20Advertising.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Programmatic</h3> <p>Visit the programmatic advertising resource center to access content about how programmatic works.</p> <p><a class="button--secondary" href="/programmatic-advertising-resource" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell cell_1660574411409-vertical-alignment dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-11 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16538617562044" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Video%20Ads.png" alt="https://www.playwire.com/hubfs/Video%20Ads.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Video Ads</h3> <p>Learn more about how video fits into the ad tech stack and how video ads can influence revenue.</p> <p><a class="button--secondary" href="/video-advertising-resources" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-12 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_widget_1660574437866" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="spacer" style="--lg-space: 1em; --md-space: 1em; --sm-space: 1em;"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-13 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-14 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16605764139843" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Ads.txt.png" alt="https://www.playwire.com/hubfs/Ads.txt.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Ads.txt</h3> <p>Get more information about creating and managing your ads.txt file.</p> <p><a class="button--secondary" href="/ads.txt-resources" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-15 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1660576418372" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/GAM-e-course-page-image.png" alt="https://www.playwire.com/hubfs/GAM-e-course-page-image.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Google Ad Manager</h3> <p>Get access to all of our resources and templates for Google Ad Manager users.</p> <p><a class="button--secondary" href="/google-ad-manager-training" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-16 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16605774091563" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/build-vs-buy-series.png" alt="https://www.playwire.com/hubfs/build-vs-buy-series.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Build vs. Buy</h3> <p>Considering whether you should build your tech stack in-house? Check out the build vs. buy series.</p> <p><a class="button--secondary" href="/blog/topic/build-vs-buy" rel="noopener">Read the Series</a></p> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-17 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1668638570889" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="spacer" style="--lg-space: 1em; --md-space: 1em; --sm-space: 1em;"></div></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-18 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-19 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16686385547923" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Blog%20Assets/ga4-tutorial-thumbnail.png" alt="https://www.playwire.com/hubfs/Blog%20Assets/ga4-tutorial-thumbnail.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>GA4 Tutorials</h3> <p>Learn more about how to use Google Analytics 4.</p> <p><a class="button--secondary" href="/ga4-tutorials" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="4" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-20 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_1668638559211" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Featured%20Images/data%20management%20platform%20topic%20resource.png" alt="https://www.playwire.com/hubfs/Featured%20Images/data%20management%20platform%20topic%20resource.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>DMP</h3> <p>Learn more about incorporating a Data Management Platform into your tech stack.</p> <p><a class="button--secondary" href="/data-management-platform-resources" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="8" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-21 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16801013577483" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Google%20AdSense%20Resource%20Center.png" alt="https://www.playwire.com/hubfs/Google%20AdSense%20Resource%20Center.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Google AdSense</h3> <p>Get access to all of our resources for Google AdSense users.</p> <p><a class="button--secondary" href="/google-adsense-resources" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-22 dnd-row"> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-23 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16897757882635" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__poster"> <img src="https://www.playwire.com/hubfs/Ad%20Network%20Resource%20Center.png" alt="https://www.playwire.com/hubfs/Ad%20Network%20Resource%20Center.png" class="content__poster-img" loading="lazy"> </div> <div class="content__body"> <h3>Ad Network</h3> <p>Get access to all of our resources on Ad Networks.</p> <p><a class="button--secondary" href="/ad-network-resources" rel="noopener">View Library</a></p> </div> </div></div> </div> </div> </div> </div> <div class="span8 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="4" data-w="8"> <div class="row-fluid-wrapper row-depth-1 row-number-24 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16897757882639" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content content--fancy-title " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-25 main_area-row-3-max-width-section-centering main_area-row-3-background-layers dnd-section main_area-row-3-background-image main_area-row-3-padding"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-26 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div 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