Frequently Asked Questions

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data-adl-faq-filter="cat-6"> Data </button> </div> </div> <div class="adl-faqs__faqs adl-faqs-scroller"> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-3" data-adl-namespace="widget_1653697385676" id="faq-what-does-playwire’s-service-include"> <h3 class="adl-faq__title js-adl-faq-title"> What does Playwire’s service include? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p>We trademarked the term “Revenue Intelligence” in 2020 to describe our disrupting technology and service that automates and increases any website or app’s revenue by merely moving to our platform.</p> <p>Many claim to do what Playwire does however all fall short when you actually peel back the layers of the onion:</p> <ul> <li>Unique demand by plugging in directly to all major SSPs and DSPs with unique integrations and partnerships like Google Open Bidding, and Amazon TAM along with over 30 more partnerships.</li> <li>Large Direct Salesforce. With over 30 direct sales members and 3 separate teams, we have the largest most comprehensive sales steam in the business. We cover Insertion order, Programmatic Guaranteed, Private Marketplace deals as well as Header Bidding.</li> <li>Full site audit to help increase viewability and clean-up and IVT issues</li> <li>In house custom creative Team</li> <li>In house video content creation team</li> <li>Our own Header Bidder</li> <li>Proprietary Video Player</li> <li>Full custom OVP</li> <li>CMP| Consent Management Platform</li> <li>DMP | Data Management Platform</li> <li>Moat Integration</li> <li>Celtra integration</li> <li>Tag Certified</li> <li>Clean.IO built right in</li> <li>GCPP</li> <li>Machine Learning</li> <li>Revenue Intelligence<sup>®</sup></li> <li>Client-Side and Server-Side Header bidding</li> <li>CCPA Solution</li> <li>Partner Success team to ensure your site and app are constantly being monitored. By providing both human intelligence and Revenue intelligence we ensure we are covering you all the time.</li> <li>Support the engineering team to help when you just can’t figure out what to do. We have spent many man-hours creating documentation and FAQ to help you along the way but we know sometimes it's just hard to figure out. Don't worry, we have you covered.</li> <li>Dashboards and Analytics coupled with traffic insights and CPM data. Ensuring daily reporting and data are accurate and holding us accountable is paramount. This is why our backend gives you data and insights that are 100% transparent so you can see what is going on.</li> <li>Timely reliable monthly payments. We ensure you get paid on time even if we don't. With our predictable on-time Net 60 payment schedule, you will know exactly when you're getting paid and how much.</li> </ul> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-1" data-adl-namespace="widget_1653697385676" id="faq-who-is-eligible-to-join-playwire"> <h3 class="adl-faq__title js-adl-faq-title"> Who is eligible to join Playwire? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p>Advertisers know and trust the quality of sites they find in Playwire Partners. By ensuring quality and trust, we are able to Demand More for you and get the best rates in the business.</p> <ul> <li>You have a good footprint in English speaking countries (USA, UK, CA)</li> <li>Google Analytics is installed and running, recording a minimum of 500,000 monthly page views</li> <li>You are not blacklisted with Google or other major ad providers</li> <li>Content is unique, original, and amazing for audiences and advertisers</li> <li>Your traffic is from reputable and known sources, and you do not have IVT ratings over 7%</li> <li>You have a Privacy Policy page, which is secure (HTTPS)</li> </ul> <p>If your site meets these requirements, go ahead and<span> </span><a href="/apply" rel="noopener">apply here!</a></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-3" data-adl-namespace="widget_1653697385676" id="faq-what-type-of-ad-layout-will-you-run-on-my-site"> <h3 class="adl-faq__title js-adl-faq-title"> What type of ad layout will you run on my site? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p>Our team will work with you to create an ad layout that you are proud to have on your site. Our ad partners require a minimum of three ads running in highly viewable locations on each device.</p> <p>We’ll give our recommendations based on what has proven to be successful, but you get the final say on how your ads are placed. Then, we keep a close eye on how your ads are performing so we can make sure you are always earning at your top potential!</p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-4" data-adl-namespace="widget_1653697385676" id="faq-what-type-of-increases-should-i-expect-to-see"> <h3 class="adl-faq__title js-adl-faq-title"> What type of increases should I expect to see? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>We love watching our publishers' revenue skyrocket! After you apply, we work with you to perform a detailed analysis of your current ad performance and craft a custom ad layout specific to your site and optimized for success.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-6" data-adl-namespace="widget_1653697385676" id="faq-do-we-share-your-data"> <h3 class="adl-faq__title js-adl-faq-title"> Do we share your data? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>We take your privacy seriously and will never share your data with any third party that we do not disclose or are partnered with without your consent. Please see our privacy policy listed </span><a href="/privacy-policy" rel="noopener">here</a>.</p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-5" data-adl-namespace="widget_1653697385676" id="faq-what-is-a-google-certified-publisher-partner"> <h3 class="adl-faq__title js-adl-faq-title"> What is a Google Certified Publisher Partner? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>We have the honor and privilege of being a strategic partnership with Google. This means we have to have strong growth, a unique value proposition, and a history of driving results. Last year, Google only allowed two new partners into this program in North America and we are fortunate to have been one of them. By being in this program, we get access to alpha and beta products, direct communication to deal with infractions and or issues as well as a ton of other cool features.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-2" data-adl-namespace="widget_1653697385676" id="faq-what-is-playwire’s-revenue-model"> <h3 class="adl-faq__title js-adl-faq-title"> What is Playwire’s revenue model? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>We believe in a revenue share model to ensure we are both sitting on the same side of the table. Having been in business for more than 17 years and having tried all kinds of models, we have seen this is the best way. If you look at the landscape of providers including SSP, DSP, exchanges, and events in some case management platforms, they have one interest in mind: to extract as much as they can from you. Playwire is the only company providing you with the technology, manpower, and size to demand more and get your seat at the table. By working on a revenue share methodology, it allows us to be partners, so when you make more money so do we.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-2" data-adl-namespace="widget_1653697385676" id="faq-what-are-your-payment-terms"> <h3 class="adl-faq__title js-adl-faq-title"> What are your Payment Terms? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p>All payment terms are detailed <a href="https://www.playwire.com/terms-of-service" rel="noopener">here</a>.</p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-1" data-adl-namespace="widget_1653697385676" id="faq-what-are-your-minimum-traffic-requirements"> <h3 class="adl-faq__title js-adl-faq-title"> What are your minimum traffic requirements? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span data-sheets-value="{"1":2,"2":"500K Page Views a month"}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">We require a minimum of 500,000 page views a month for websites or 1,000 daily active users for apps.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-5" data-adl-namespace="widget_1653697385676" id="faq-do-you-work-with-google,-amazon,-etc"> <h3 class="adl-faq__title js-adl-faq-title"> Do you work with Google, Amazon, etc? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>Yes, we are a Google Certified Publishing Partner (GCPP), and we work with Amazon's UAM and TAM products. Additionally, we work with over 30 SSPs and DSPs.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-3" data-adl-namespace="widget_1653697385676" id="faq-do-you-monetize-amp"> <h3 class="adl-faq__title js-adl-faq-title"> Do you monetize AMP? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p data-block-id="b940738f-a5d0-4046-bcc4-64070eec9f78">We do not monetize Google AMP (Accelerated Mobile Pages) and strongly recommend against using AMP pages for all our publishers. There are a few reasons:</p> <ul data-block-id="5710e0f2-27f3-4bc4-a633-7f7532382916"> <li data-block-id="38a122f6-8963-4c97-87ae-a05f4f49904f"> <p data-block-id="902f440c-9f66-4c7c-84b8-77a5e1fe4ff1"><a href="https://hurrdatmarketing.com/web-design-news/whats-happening-to-google-amps/" rel="noopener">AMP has been almost completely phased out.</a></p> </li> <li data-block-id="57615b2f-1340-4015-94c5-fd7b3bab6f8c"> <p data-block-id="904e4e60-5e90-479c-a306-696f917620a5">AMP pages no longer provide added value.</p> </li> <li data-block-id="f7cb364a-f95d-4cee-80c3-52f07a0191ac"> <p data-block-id="7e8cbb8b-aa08-4a7d-8b06-06c2084e036f">Mobile-optimized pages perform and monetize better than AMP pages.</p> </li> </ul> <p data-block-id="70ae4d40-0496-4269-a5a8-ea2cdf3cd6ce">We’d recommend that you revisit your AMP strategy and look to create a mobile-optimized experience instead. Use Google’s Lighthouse scores as your guide to determine if you’ve made your mobile pages fast enough to rank highly and drive traffic.</p> <p data-block-id="83877929-47df-4fdd-b2d2-462487ce88f2">If you need additional resources on page speed optimization,<span> </span><a href="https://www.playwire.com/page-load-speed" target="_blank" translate="no" rel="noopener">check out these tips</a><span> </span>our team put together to support publishers.</p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-3" data-adl-namespace="widget_1653697385676" id="faq-do-you-have-video"> <h3 class="adl-faq__title js-adl-faq-title"> Do you have Video? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>Yes, please refer to <a href="/video-player" rel="noopener">this page</a> to learn more about our video monetization capabilities.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-5" data-adl-namespace="widget_1653697385676" id="faq-can-i-keep-my-adsense/-adx-account"> <h3 class="adl-faq__title js-adl-faq-title"> Can I keep my AdSense/ AdX account? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span data-sheets-value="{"1":2,"2":"You can keep the account, but it cannot run on your site in tandem with our script and ads"}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">You can keep the account, but it cannot run on your site in tandem with our script and ads. </span></p> <p><span data-sheets-value="{"1":2,"2":"You can keep the account, but it cannot run on your site in tandem with our script and ads"}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">While we do work with AdX and are a Google Certified Partner, to access our demand (that also includes Header Bidding, Direct Sales, Rewarded Video, and most Major Mediation Partners), you would have to implement our Playwire SDK.</span></p> <p><span data-sheets-value="{"1":2,"2":"You can keep the account, but it cannot run on your site in tandem with our script and ads"}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">We can not provide AdX only, but would love to learn more about your app and discuss how we can provide a boost in ad revenue if you implement our SDK.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-3" data-adl-namespace="widget_1653697385676" id="faq-do-you-have-direct-sales"> <h3 class="adl-faq__title js-adl-faq-title"> Do you have Direct Sales? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>Yes, we have invested heavily in Direct Sales over the past 15 years. We currently have more than 25 sellers across the US, CA, and the UK.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-2" data-adl-namespace="widget_1653697385676" id="faq-do-you-handle-billing"> <h3 class="adl-faq__title js-adl-faq-title"> Do you handle billing? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>Yes, we automatically send payments to our publishers at the beginning of every month on a Net 60 payment policy.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-3" data-adl-namespace="widget_1653697385676" id="faq-do-you-have-a-creative-/-production-capabilities-showcase-"> <h3 class="adl-faq__title js-adl-faq-title"> Do you have a creative / production capabilities showcase? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span data-sheets-value="{"1":2,"2":"Yes. We have a custom creations team that assist with any necessary ad units. "}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">Yes, we have a custom creations team that assists with any necessary ad units.</span></p> <p><span data-sheets-value="{"1":2,"2":"Yes. We have a custom creations team that assist with any necessary ad units. "}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">You can see examples of their work <a href="https://www.playwire.com/blog/playwire-ad-unit-breakdown" rel="noopener">here</a>.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-1" data-adl-namespace="widget_1653697385676" id="faq-how-does-your-demand-differ-from-other-ad-providers"> <h3 class="adl-faq__title js-adl-faq-title"> How does your demand differ from other ad providers? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span data-sheets-value="{"1":2,"2":"Why do we call it Revenue Amplification? Because with Playwire’s unique combination of global direct ad sales, client- and server-side bidders, and machine learning-based predictive analytics, you get unmatched demand for your ad inventory — and the highest eCPMs in the business. All available to you with a single line of code."}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">Why do we call it Revenue Amplification? Because with Playwire’s unique combination of global direct ad sales, client- and server-side bidders, and machine learning-based predictive analytics, you get unmatched demand for your ad inventory — and the highest eCPMs in the business. All available to you with a single line of code.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-6" data-adl-namespace="widget_1653697385676" id="faq-do-you-collect-first-party-data-are-you-prepared-for-the-cookie-less-world"> <h3 class="adl-faq__title js-adl-faq-title"> Do you collect first-party data? Are you prepared for the cookie-less world? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span data-sheets-value="{"1":2,"2":"We are working very hard to ensure our publishers are ready for the cookieless world. This includes partnerships with ID5, LiveRamp, and our very own DMP. There's more yet to come."}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">We are working very hard to ensure our publishers are ready for the cookie-less world. This includes partnerships with ID5, LiveRamp, and our very own DMP. There's more yet to come.</span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-3" data-adl-namespace="widget_1653697385676" id="faq-do-you-have-an-ad-block-monetization-solution"> <h3 class="adl-faq__title js-adl-faq-title"> Do you have an ad block monetization solution? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>Yes, we have partnered with Blockthrough to provide an ad recovery program that is already integrated with each of our solutions. </span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-3" data-adl-namespace="widget_1653697385676" id="faq-how-are-you-working-with-google’s-core-web-vitals"> <h3 class="adl-faq__title js-adl-faq-title"> How are you working with Google’s Core Web Vitals? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span>To learn more about how we approach keeping your website speed in line with Google's Core Web Vitals, check out our <a href="https://www.playwire.com/blog/core-web-vitals-and-loading-ads-what-publishers-need-to-know" rel="noopener">article</a> on the topic.</span><span></span></p> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-4" data-adl-namespace="widget_1653697385676" id="faq-what-is-ecpm-vs.-pageview-cpm-vs.-other-cpms"> <h3 class="adl-faq__title js-adl-faq-title"> What is eCPM vs. Pageview CPM vs. other CPMs? </h3> <div class="adl-faq__answer js-adl-faq-body"> <div data-widget-type="cell" data-x="0" data-w="12"> <div data-widget-type="custom_widget" data-x="0" data-w="12"> <section id="block_module_16243769324983"> <div data-col="1" data-name="text"> <p><span data-sheets-value="{"1":2,"2":"First, eCPM stand for effective cost per mile (i.e. thousand impressions), this metric is calculated by publishers to show how much ad revenue a publisher has genergated from 1000 ad impressions. A CPM is calucated by advertisers and stand for an adverisers cost of 1000 ad impressions. Unique Visitors and CPM, A more accurate measure of Web traffic is the number of unique visitors a site receives. The Web server records the unique Internet Protocol (IP) address of each user who requests the page and counts the number of addresses that have accessed that page. Regardless of whether that visitor accesses the page once a day or fifty times in an hour, the server records only one unique visitor. When advertisers know how many unique visitors access a page, they can calculate the most cost-efficient CPM."}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">First, eCPM stands for effective cost per mille (i.e. thousand impressions), this metric is calculated by publishers to show how much ad revenue a publisher has generated from 1000 ad impressions. A CPM is calculated by advertisers and stands for an advertiser's cost of 1000 ad impressions. Unique Visitors and CPM, A more accurate measure of Web traffic is the number of unique visitors a site receives. The Web server records the unique Internet Protocol (IP) address of each user who requests the page and counts the number of addresses that have accessed that page. Regardless of whether that visitor accesses the page once a day or fifty times in an hour, the server records only one unique visitor. When advertisers know how many unique visitors access a page, they can calculate the most cost-efficient CPM.</span></p> </div> </section> </div> </div> </div> </div> <div class="adl-faqs-scroller__faq adl-faq js-faq adl-faq-filter-widget_1653697385676-cat-4" data-adl-namespace="widget_1653697385676" id="faq-what-are-the-best-kpis-to-measure-for-success"> <h3 class="adl-faq__title js-adl-faq-title"> What are the best KPIs to measure for success? </h3> <div class="adl-faq__answer js-adl-faq-body"> <p><span data-sheets-value="{"1":2,"2":"In general, useful KPIs can include CPMs (effective, pageview, session, etc.), Fill Rate, Impressions / Pageview, Viewability, and more. Pageview and Session CPM are perhaps the best indicators of performance, normalizing data, and measuring health. "}" data-sheets-userformat="{"2":769,"3":{"1":0},"11":4,"12":0}">In general, useful KPIs can include CPMs (effective, pageview, session, etc.), Fill Rate, Impressions / Pageview, Viewability, and more. Pageview and Session CPM are perhaps the best indicators of performance, normalizing data, and measuring health.</span></p> </div> </div> </div> </div> </div> </div> </section></div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 main_area-row-2-max-width-section-centering main_area-row-2-padding dnd-section main_area-row-2-background-image main_area-row-2-background-layers"> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell dnd-column" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-6 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16704608954106" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><h2 class="section-title section-title--light" style="--alignment: center;" id=""> AMPLIFY YOUR AD REVENUE </h2></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 dnd-row"> <div class="row-fluid "> <div class="span12 widget-span widget-type-custom_widget dnd-module" style="" data-widget-type="custom_widget" data-x="0" data-w="12"> <div id="hs_cos_wrapper_module_16704608954107" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><div class="content " style="--alignment-hm: left; --alignment-ht: left; --alignment-hd: left;"> <div class="content__body"> <p style="text-align: center; font-size: 20px;"><span style="color: #ffffff;">Accelerate your business and <span style="color: #ff9052;">uncomplicate your ad tech stack</span>, because you deserve a partner and a platform that demands more for you.</span></p> <p style="text-align: center;"><a class="button--light" 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