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class="vector-toc-list"> <li id="toc-Brand_audit" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Brand_audit"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.1</span> <span>Brand audit</span> </div> </a> <ul id="toc-Brand_audit-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Marketing_strategy" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Marketing_strategy"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.2</span> <span>Marketing strategy</span> </div> </a> <ul id="toc-Marketing_strategy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Implementation_planning" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Implementation_planning"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>Implementation planning</span> </div> </a> <ul id="toc-Implementation_planning-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Project,_process,_and_vendor_management" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Project,_process,_and_vendor_management"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.4</span> <span>Project, process, and vendor management</span> </div> </a> <ul id="toc-Project,_process,_and_vendor_management-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Reporting,_measurement,_feedback_and_control_systems" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Reporting,_measurement,_feedback_and_control_systems"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.5</span> <span>Reporting, measurement, feedback and control systems</span> </div> </a> <ul id="toc-Reporting,_measurement,_feedback_and_control_systems-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-International_marketing_management" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#International_marketing_management"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.6</span> <span>International marketing management</span> </div> </a> <ul id="toc-International_marketing_management-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Further_reading" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Further_reading"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Further reading</span> </div> </a> <ul id="toc-Further_reading-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" 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Available in 26 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-26" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">26 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%A5%D8%AF%D8%A7%D8%B1%D8%A9_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82" title="إدارة التسويق – Arabic" lang="ar" hreflang="ar" data-title="إدارة التسويق" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Marketinqin_idar%C9%99olunmas%C4%B1" title="Marketinqin idarəolunması – Azerbaijani" lang="az" hreflang="az" data-title="Marketinqin idarəolunması" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-bs mw-list-item"><a href="https://bs.wikipedia.org/wiki/Marketing_menad%C5%BEment" title="Marketing menadžment – Bosnian" lang="bs" hreflang="bs" data-title="Marketing menadžment" data-language-autonym="Bosanski" data-language-local-name="Bosnian" class="interlanguage-link-target"><span>Bosanski</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Direcci%C3%B3n_de_marketing" title="Dirección de marketing – Spanish" lang="es" hreflang="es" data-title="Dirección de marketing" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%85%D8%AF%DB%8C%D8%B1%DB%8C%D8%AA_%D8%A8%D8%A7%D8%B2%D8%A7%D8%B1%DB%8C%D8%A7%D8%A8%DB%8C" title="مدیریت بازاریابی – Persian" lang="fa" hreflang="fa" data-title="مدیریت بازاریابی" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Marketing_management" title="Marketing management – French" lang="fr" hreflang="fr" data-title="Marketing management" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EB%A7%88%EC%BC%80%ED%8C%85%EB%A1%A0" title="마케팅론 – Korean" lang="ko" hreflang="ko" data-title="마케팅론" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D5%84%D5%A1%D6%80%D6%84%D5%A5%D5%A9%D5%AB%D5%B6%D5%A3_%D5%B4%D5%A5%D5%B6%D5%A5%D5%BB%D5%B4%D5%A5%D5%B6%D5%A9" title="Մարքեթինգ մենեջմենթ – Armenian" lang="hy" hreflang="hy" data-title="Մարքեթինգ մենեջմենթ" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%B5%E0%A4%BF%E0%A4%AA%E0%A4%A3%E0%A4%A8_%E0%A4%AA%E0%A5%8D%E0%A4%B0%E0%A4%AC%E0%A4%A8%E0%A5%8D%E0%A4%A7" title="विपणन प्रबन्ध – Hindi" lang="hi" hreflang="hi" data-title="विपणन प्रबन्ध" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Manajemen_pemasaran" title="Manajemen pemasaran – Indonesian" lang="id" hreflang="id" data-title="Manajemen pemasaran" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Marketing_management" title="Marketing management – Italian" lang="it" hreflang="it" data-title="Marketing management" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%B5%E0%B3%8D%E0%B2%AF%E0%B2%BE%E0%B2%AA%E0%B2%BE%E0%B2%B0%E0%B3%8B%E0%B2%A6%E0%B3%8D%E0%B2%AF%E0%B2%AE_%E0%B2%A8%E0%B2%BF%E0%B2%B0%E0%B3%8D%E0%B2%B5%E0%B2%B9%E0%B2%A3%E0%B3%86" title="ವ್ಯಾಪಾರೋದ್ಯಮ ನಿರ್ವಹಣೆ – Kannada" lang="kn" hreflang="kn" data-title="ವ್ಯಾಪಾರೋದ್ಯಮ ನಿರ್ವಹಣೆ" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kannada" class="interlanguage-link-target"><span>ಕನ್ನಡ</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Rinkodaros_vadyba" title="Rinkodaros vadyba – Lithuanian" lang="lt" hreflang="lt" data-title="Rinkodaros vadyba" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-ml mw-list-item"><a href="https://ml.wikipedia.org/wiki/%E0%B4%AE%E0%B4%BE%E0%B5%BC%E0%B4%95%E0%B5%8D%E0%B4%95%E0%B4%B1%E0%B5%8D%E0%B4%B1%E0%B4%BF%E0%B4%82%E0%B4%97%E0%B5%8D_%E0%B4%AE%E0%B4%BE%E0%B4%A8%E0%B5%87%E0%B4%9C%E0%B5%8D%E0%B4%AE%E0%B5%86%E0%B4%A8%E0%B5%8D%E0%B4%B1%E0%B5%8D" title="മാർക്കറ്റിംഗ് മാനേജ്മെന്റ് – Malayalam" lang="ml" hreflang="ml" data-title="മാർക്കറ്റിംഗ് മാനേജ്മെന്റ്" data-language-autonym="മലയാളം" data-language-local-name="Malayalam" class="interlanguage-link-target"><span>മലയാളം</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Pengurusan_pemasaran" title="Pengurusan pemasaran – Malay" lang="ms" hreflang="ms" data-title="Pengurusan pemasaran" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%BB%E3%83%9E%E3%83%8D%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88" title="マーケティング・マネジメント – Japanese" lang="ja" hreflang="ja" data-title="マーケティング・マネジメント" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Zarz%C4%85dzanie_marketingowe" title="Zarządzanie marketingowe – Polish" lang="pl" hreflang="pl" data-title="Zarządzanie marketingowe" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3-%D0%BC%D0%B5%D0%BD%D0%B5%D0%B4%D0%B6%D0%BC%D0%B5%D0%BD%D1%82" title="Маркетинг-менеджмент – Russian" lang="ru" hreflang="ru" data-title="Маркетинг-менеджмент" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Marketingov%C3%BD_mana%C5%BEment" title="Marketingový manažment – Slovak" lang="sk" hreflang="sk" data-title="Marketingový manažment" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Markkinoinnin_johtaminen" title="Markkinoinnin johtaminen – Finnish" lang="fi" hreflang="fi" data-title="Markkinoinnin johtaminen" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Pamamahala_ng_pamimili" title="Pamamahala ng pamimili – Tagalog" lang="tl" hreflang="tl" data-title="Pamamahala ng pamimili" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Pazarlama_y%C3%B6netimi" title="Pazarlama yönetimi – Turkish" lang="tr" hreflang="tr" data-title="Pazarlama yönetimi" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%9A%D0%B5%D1%80%D1%83%D0%B2%D0%B0%D0%BD%D0%BD%D1%8F_%D0%BC%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%BE%D0%BC" title="Керування маркетингом – Ukrainian" lang="uk" hreflang="uk" data-title="Керування маркетингом" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Qu%E1%BA%A3n_tr%E1%BB%8B_ti%E1%BA%BFp_th%E1%BB%8B" title="Quản trị tiếp thị – Vietnamese" lang="vi" hreflang="vi" data-title="Quản trị tiếp thị" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/%E7%87%9F%E9%8A%B7%E7%AE%A1%E7%90%86" title="營銷管理 – Cantonese" lang="yue" hreflang="yue" data-title="營銷管理" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E8%A1%8C%E9%8A%B7%E7%AE%A1%E7%90%86" title="行銷管理 – Chinese" lang="zh" hreflang="zh" data-title="行銷管理" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1143466#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> 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.sidebar-list-title-c{padding:0 0.4em;text-align:center;margin:0 3.3em}@media(max-width:640px){body.mediawiki .mw-parser-output .sidebar{width:100%!important;clear:both;float:none!important;margin-left:0!important;margin-right:0!important}}body.skin--responsive .mw-parser-output .sidebar a>img{max-width:none!important}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-list-title,html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-night .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-list-title,html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media print{body.ns-0 .mw-parser-output .sidebar{display:none!important}}</style><table class="sidebar sidebar-collapse nomobile nowraplinks hlist"><tbody><tr><th class="sidebar-title" style="background: #ddf;"><a href="/wiki/Marketing" title="Marketing">Marketing</a></th></tr><tr><td class="sidebar-above" style="border:none;"> <ul><li><a class="mw-selflink selflink">Management</a></li></ul></td></tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="background: #eef; text-align: center;;color: var(--color-base)">Key concepts</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Distribution_(business)" class="mw-redirect" title="Distribution (business)">Distribution</a></li> <li><a href="/wiki/Pricing" title="Pricing">Pricing</a></li> <li><a href="/wiki/Retail" title="Retail">Retail</a></li> <li><a href="/wiki/Service_(economics)" title="Service (economics)">Service</a></li> <li><a href="/wiki/Marketing_activation" title="Marketing activation">Activation</a></li> <li><a href="/wiki/Brand_licensing" title="Brand licensing">Brand licensing</a></li> <li><a href="/wiki/Brand_management" title="Brand management">Brand management</a></li> <li><a href="/wiki/Co-creation" title="Co-creation">Co-creation</a></li> <li><a href="/wiki/Marketing_communications" title="Marketing communications">Communications</a></li> <li><a href="/wiki/Consumer_behaviour" title="Consumer behaviour">Consumer behaviour</a></li> <li><a href="/wiki/Consumer_culture" title="Consumer culture">Consumer culture</a></li> <li><a href="/wiki/Dominance_(economics)" class="mw-redirect" title="Dominance (economics)">Dominance</a></li> <li><a href="/wiki/Marketing_effectiveness" title="Marketing effectiveness">Effectiveness</a></li> <li><a href="/wiki/Marketing_ethics" title="Marketing ethics">Ethics</a></li> <li><a href="/wiki/Promotion_(marketing)" title="Promotion (marketing)">Promotion</a></li> <li><a href="/wiki/Market_segmentation" title="Market segmentation">Segmentation</a></li> <li><a href="/wiki/Marketing_strategy" title="Marketing strategy">Strategy</a></li> <li><a href="/wiki/Account-based_marketing" title="Account-based marketing">Account-based marketing</a></li> <li><a href="/wiki/Digital_marketing" title="Digital marketing">Digital marketing</a></li> <li><a href="/wiki/Product_marketing" title="Product marketing">Product marketing</a></li> <li><a href="/wiki/Social_marketing" title="Social marketing">Social marketing</a></li> <li><a href="/wiki/Influencer_marketing" title="Influencer marketing">Influencer marketing</a></li> <li><a href="/wiki/Attribution_(marketing)" title="Attribution (marketing)">Attribution</a></li> <li><a href="/wiki/Annoyance_factor" title="Annoyance factor">Annoyance factor</a></li> <li><a href="/wiki/Horizontal_integration" title="Horizontal integration">Horizontal integration</a></li> <li><a href="/wiki/Vertical_integration" title="Vertical integration">Vertical integration</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="background: #eef; text-align: center;;color: var(--color-base)">Promotional content</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Advertising" title="Advertising">Advertising</a></li> <li><a href="/wiki/Ambush_marketing" title="Ambush marketing">Ambush marketing</a></li> <li><a href="/wiki/Brand" title="Brand">Branding</a></li> <li><a href="/wiki/Corporate_anniversary" title="Corporate anniversary">Corporate anniversary</a></li> <li><a href="/wiki/Direct_marketing" title="Direct marketing">Direct marketing</a></li> <li><a href="/wiki/Franchising" title="Franchising">Franchising</a></li> <li><a href="/wiki/Label" title="Label">Label</a></li> <li><a href="/wiki/Loyalty_marketing" title="Loyalty marketing">Loyalty marketing</a></li> <li><a href="/wiki/Mobile_marketing" title="Mobile marketing">Mobile marketing</a></li> <li><a href="/wiki/Music_on_hold" title="Music on hold">On-hold messaging</a></li> <li><a href="/wiki/Personal_selling" title="Personal selling">Personal selling</a></li> <li><a href="/wiki/Premium_(marketing)" title="Premium (marketing)">Premiums</a></li> <li><a href="/wiki/Prize_(marketing)" title="Prize (marketing)">Prizes</a></li> <li><a href="/wiki/Product_placement" title="Product placement">Product placement</a></li> <li><a href="/wiki/Corporate_propaganda" title="Corporate propaganda">Propaganda</a></li> <li><a href="/wiki/Publicity" title="Publicity">Publicity</a></li> <li><a href="/wiki/Sales_promotion" title="Sales promotion">Sales promotion</a></li> <li><a href="/wiki/Sex_in_advertising" title="Sex in advertising">Sex in advertising</a></li> <li><a href="/wiki/Underwriting_spot" title="Underwriting spot">Underwriting spot</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="background: #eef; text-align: center;;color: var(--color-base)">Promotional media</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Behavioral_targeting" class="mw-redirect" title="Behavioral targeting">Behavioral targeting</a></li> <li><a href="/wiki/Brand_ambassador" title="Brand ambassador">Brand ambassador</a></li> <li><a href="/wiki/Display_advertising" class="mw-redirect" title="Display advertising">Display advertising</a></li> <li><a href="/wiki/Drip_marketing" title="Drip marketing">Drip marketing</a></li> <li><a href="/wiki/In-game_advertising" title="In-game advertising">In-game advertising</a></li> <li><a href="/wiki/Mobile_advertising" title="Mobile advertising">Mobile advertising</a></li> <li><a href="/wiki/Native_advertising" title="Native advertising">Native advertising</a></li> <li><a href="/wiki/New_media" title="New media">New media</a></li> <li><a href="/wiki/Online_advertising" title="Online advertising">Online advertising</a></li> <li><a href="/wiki/Out-of-home_advertising" class="mw-redirect" title="Out-of-home advertising">Out-of-home advertising</a></li> <li><a href="/wiki/Point_of_sale" title="Point of sale">Point of sale</a></li> <li><a href="/wiki/Product_demonstration" title="Product demonstration">Product demonstration</a></li> <li><a href="/wiki/Promotional_merchandise" title="Promotional merchandise">Promotional merchandise</a></li> <li><a href="/wiki/Promotional_representative" title="Promotional representative">Promotional representative</a></li> <li><a href="/wiki/Visual_merchandising" title="Visual merchandising">Visual merchandising</a></li> <li><a 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nowraplinks hlist"><tbody><tr><th class="sidebar-title" style="font-size:130%;"><a href="/wiki/Business_administration" title="Business administration">Business administration</a></th></tr><tr><td class="sidebar-above"> Management of a business</td></tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)"><a href="/wiki/Accounting" title="Accounting">Accounting</a></div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Management_accounting" title="Management accounting">Management accounting</a></li> <li><a href="/wiki/Financial_accounting" title="Financial accounting">Financial accounting</a></li> <li><a href="/wiki/Audit" title="Audit">Audit</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)"><a href="/wiki/Legal_person" title="Legal person">Business entity</a> (<a href="/wiki/List_of_legal_entity_types_by_country" title="List of legal entity types by country">list</a>)</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Corporate_group" title="Corporate group">Corporate group</a></li> <li><a href="/wiki/Corporation_sole" title="Corporation sole">Corporation sole</a></li> <li><a href="/wiki/Company" title="Company">Company</a></li> <li><a href="/wiki/Conglomerate_(company)" title="Conglomerate (company)">Conglomerate</a></li> <li><a href="/wiki/Holding_company" title="Holding company">Holding company</a></li> <li><a href="/wiki/Cooperative" title="Cooperative">Cooperative</a></li> <li><a href="/wiki/Corporation" title="Corporation">Corporation</a></li> <li><a href="/wiki/Joint-stock_company" title="Joint-stock company">Joint-stock company</a></li> <li><a href="/wiki/Limited_liability_company" title="Limited liability company">Limited liability company</a></li> <li><a href="/wiki/Partnership" title="Partnership">Partnership</a></li> <li><a href="/wiki/Privately_held_company" title="Privately held company">Privately held company</a></li> <li><a href="/wiki/Sole_proprietorship" title="Sole proprietorship">Sole proprietorship</a></li> <li><a href="/wiki/State-owned_enterprise" title="State-owned enterprise">State-owned enterprise</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)"><a href="/wiki/Corporate_governance" title="Corporate governance">Corporate governance</a></div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Annual_general_meeting" title="Annual general meeting">Annual general meeting</a></li> <li><a href="/wiki/Board_of_directors" title="Board of directors">Board of directors</a></li> <li><a href="/wiki/Supervisory_board" title="Supervisory board">Supervisory board</a></li> <li><a href="/wiki/Advisory_board" title="Advisory board">Advisory board</a></li> <li><a href="/wiki/Audit_committee" title="Audit committee">Audit committee</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)"><a href="/wiki/Corporate_law" title="Corporate law">Corporate law</a></div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Commercial_law" title="Commercial law">Commercial law</a></li> <li><a href="/wiki/Constitutional_documents" title="Constitutional documents">Constitutional documents</a></li> <li><a href="/wiki/Contract" title="Contract">Contract</a></li> <li><a href="/wiki/Corporate_crime" title="Corporate crime">Corporate crime</a></li> <li><a href="/wiki/Corporate_liability" title="Corporate liability">Corporate liability</a></li> <li><a href="/wiki/Insolvency_law" class="mw-redirect" title="Insolvency law">Insolvency law</a></li> <li><a href="/wiki/International_trade_law" title="International trade law">International trade law</a></li> <li><a href="/wiki/Mergers_and_acquisitions" title="Mergers and acquisitions">Mergers and acquisitions</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)"><a href="/wiki/Corporate_title" title="Corporate title">Corporate title</a></div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Chairman" class="mw-redirect" title="Chairman">Chairman</a></li> <li><a href="/wiki/Chief_business_officer" title="Chief business officer">Chief business officer</a>/<a href="/wiki/Chief_brand_officer" class="mw-redirect" title="Chief brand officer">Chief brand officer</a></li> <li><a href="/wiki/Chief_executive_officer" title="Chief executive officer">Chief executive officer</a>/<a href="/wiki/Chief_operating_officer" title="Chief operating officer">Chief operating officer</a></li> <li><a href="/wiki/Chief_financial_officer" title="Chief financial officer">Chief financial officer</a></li> <li><a href="/wiki/Chief_human_resources_officer" title="Chief human resources officer">Chief human resources officer</a></li> <li><a href="/wiki/Chief_information_officer" title="Chief information officer">Chief information officer</a>/<a href="/wiki/Chief_marketing_officer" title="Chief marketing officer">Chief marketing officer</a></li> <li><a href="/wiki/Chief_product_officer" title="Chief product officer">Chief product officer</a>/<a href="/wiki/Chief_technology_officer" title="Chief technology officer">Chief technology officer</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)"><a href="/wiki/Economics" title="Economics">Economics</a></div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Commodity" title="Commodity">Commodity</a></li> <li><a href="/wiki/Public_economics" title="Public economics">Public economics</a></li> <li><a href="/wiki/Labour_economics" title="Labour economics">Labour economics</a></li> <li><a href="/wiki/Development_economics" title="Development economics">Development economics</a></li> <li><a href="/wiki/International_economics" title="International economics">International economics</a></li> <li><a href="/wiki/Mixed_economy" title="Mixed economy">Mixed economy</a></li> <li><a href="/wiki/Planned_economy" title="Planned economy">Planned economy</a></li> <li><a href="/wiki/Econometrics" title="Econometrics">Econometrics</a></li> <li><a href="/wiki/Environmental_economics" title="Environmental economics">Environmental economics</a></li> <li><a href="/wiki/Open_economy" title="Open economy">Open economy</a></li> <li><a href="/wiki/Market_economy" title="Market economy">Market economy</a></li> <li><a href="/wiki/Knowledge_economy" title="Knowledge economy">Knowledge economy</a></li> <li><a href="/wiki/Microeconomics" title="Microeconomics">Microeconomics</a></li> <li><a href="/wiki/Macroeconomics" title="Macroeconomics">Macroeconomics</a></li> <li><a href="/wiki/Economic_development" title="Economic development">Economic development</a></li> <li><a href="/wiki/Economic_statistics" title="Economic statistics">Economic statistics</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)">Finance</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Financial_statement" title="Financial statement">Financial statement</a></li> <li><a href="/wiki/Insurance" title="Insurance">Insurance</a></li> <li><a href="/wiki/Factoring_(finance)" title="Factoring (finance)">Factoring</a></li> <li><a href="/wiki/Cash_conversion_cycle" title="Cash conversion cycle">Cash conversion cycle</a></li> <li><a href="/wiki/Insider_dealing" class="mw-redirect" title="Insider dealing">Insider dealing</a></li> <li><a href="/wiki/Capital_budgeting" title="Capital budgeting">Capital budgeting</a></li> <li><a href="/wiki/Commercial_bank" title="Commercial bank">Commercial bank</a></li> <li><a href="/wiki/Derivative_(finance)" title="Derivative (finance)">Derivative</a></li> <li><a href="/wiki/Financial_statement_analysis" title="Financial statement analysis">Financial statement analysis</a></li> <li><a href="/wiki/Financial_risk" title="Financial risk">Financial risk</a></li> <li><a href="/wiki/Public_finance" title="Public finance">Public finance</a></li> <li><a href="/wiki/Corporate_finance" title="Corporate finance">Corporate finance</a></li> <li><a href="/wiki/Managerial_finance" title="Managerial finance">Managerial finance</a></li> <li><a href="/wiki/International_finance" title="International finance">International finance</a></li> <li><a href="/wiki/Liquidation" title="Liquidation">Liquidation</a></li> <li><a href="/wiki/Stock_market" title="Stock market">Stock market</a></li> <li><a href="/wiki/Financial_market" title="Financial market">Financial market</a></li> <li><a href="/wiki/Tax" title="Tax">Tax</a></li> <li><a href="/wiki/Financial_institution" title="Financial institution">Financial institution</a></li> <li><a href="/wiki/Capital_management" title="Capital management">Capital management</a></li> <li><a href="/wiki/Venture_capital" title="Venture capital">Venture capital</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)">Types of management</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Asset_management" title="Asset management">Asset</a></li> <li><a href="/wiki/Brand_management" title="Brand management">Brand</a></li> <li><a href="/wiki/Business_intelligence" title="Business intelligence">Business intelligence</a></li> <li><a href="/wiki/Business_development" title="Business development">Business development</a></li> <li><a href="/wiki/Capacity_management" title="Capacity management">Capacity</a></li> <li><a href="/wiki/Capability_management_in_business" title="Capability management in business">Capability</a></li> <li><a href="/wiki/Change_management" title="Change management">Change</a> <ul><li><a href="/wiki/Innovation_management" title="Innovation management">innovation</a></li></ul></li> <li><a href="/wiki/Commercial_management" title="Commercial management">Commercial</a> <ul><li><a class="mw-selflink selflink">Marketing</a></li></ul></li> <li><a href="/wiki/Communications_management" title="Communications management">Communications</a></li> <li><a href="/wiki/Configuration_management" title="Configuration management">Configuration</a></li> <li><a href="/wiki/Conflict_management" title="Conflict management">Conflict</a></li> <li><a href="/wiki/Content_management" title="Content management">Content</a></li> <li><a href="/wiki/Customer_relationship_management" title="Customer relationship management">Customer relationship</a></li> <li><a href="/wiki/Distributed_management" title="Distributed management">Distributed</a></li> <li><a href="/wiki/Earned_value_management" title="Earned value management">Earned value</a></li> <li><a href="/wiki/Electronic_business" title="Electronic business">Electronic business</a></li> <li><a href="/wiki/Enterprise_resource_planning" title="Enterprise resource planning">Enterprise resource planning</a>  <ul><li><a href="/wiki/Management_information_system" title="Management information system">management information system</a></li></ul></li> <li><a href="/wiki/Financial_management" title="Financial management">Financial</a></li> <li><a href="/wiki/Human_resource_management" title="Human resource management">Human resource</a>  <ul><li><a href="/wiki/Human_resources" title="Human resources">development</a></li></ul></li> <li><a href="/wiki/Incident_management" title="Incident management">Incident</a></li> <li><a href="/wiki/Knowledge_management" title="Knowledge management">Knowledge</a></li> <li><a href="/wiki/Enterprise_legal_management" title="Enterprise legal management">Legal</a></li> <li><a href="/wiki/Materials_management" title="Materials management">Materials</a></li> <li><a href="/wiki/Network_management" title="Network management">Network</a> <ul><li><a href="/wiki/Network_administrator" title="Network administrator">administrator</a></li></ul></li> <li><a href="/wiki/Office_management" title="Office management">Office</a></li> <li><a href="/wiki/Operations_management" title="Operations management">Operations</a>  <ul><li><a href="/wiki/Operations_management_for_services" title="Operations management for services">services</a></li></ul></li> <li><a href="/wiki/Performance_management" class="mw-redirect" title="Performance management">Performance</a></li> <li><a href="/wiki/Power_management" title="Power management">Power</a></li> <li><a href="/wiki/Business_process_management" title="Business process management">Process</a></li> <li><a href="/wiki/Product_life-cycle_management" class="mw-redirect" title="Product life-cycle management">Product life-cycle</a></li> <li><a href="/wiki/Product_management" title="Product management">Product</a></li> <li><a href="/wiki/Project_management" title="Project management">Project</a></li> <li><a href="/wiki/Property_management" title="Property management">Property</a></li> <li><a href="/wiki/Quality_management" title="Quality management">Quality</a></li> <li><a href="/wiki/Records_management" title="Records management">Records</a></li> <li><a href="/wiki/Resource_management" title="Resource management">Resource</a></li> <li><a href="/wiki/Risk_management" title="Risk management">Risk</a>  <ul><li><a href="/wiki/Crisis_management" title="Crisis management">crisis</a></li></ul></li> <li><a href="/wiki/Sales_management" title="Sales management">Sales</a></li> <li><a href="/wiki/Security_management" title="Security management">Security</a></li> <li><a href="/wiki/Service_management" title="Service management">Service</a></li> <li><a href="/wiki/Strategic_management" title="Strategic management">Strategic</a></li> <li><a href="/wiki/Supply_chain_management" title="Supply chain management">Supply chain</a></li> <li><a href="/wiki/Systems_management" title="Systems management">Systems</a> <ul><li><a href="/wiki/System_administrator" title="System administrator">administrator</a></li></ul></li> <li><a href="/wiki/Talent_management" title="Talent management">Talent</a></li> <li><a href="/wiki/Technology_management" title="Technology management">Technology</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)">Organization</div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Organizational_architecture" title="Organizational architecture">Architecture</a></li> <li><a href="/wiki/Organizational_behavior" title="Organizational behavior">Behavior</a></li> <li><a href="/wiki/Organizational_communication" title="Organizational communication">Communication</a></li> <li><a href="/wiki/Organizational_culture" title="Organizational culture">Culture</a></li> <li><a href="/wiki/Organizational_conflict" title="Organizational conflict">Conflict</a></li> <li><a href="/wiki/Organization_development" title="Organization development">Development</a></li> <li><a href="/wiki/Organizational_engineering" title="Organizational engineering">Engineering</a></li> <li><a href="/wiki/Hierarchical_organization" title="Hierarchical organization">Hierarchy</a></li> <li><a href="/wiki/Organizational_patterns" title="Organizational patterns">Patterns</a></li> <li><a href="/wiki/Organizational_space" title="Organizational space">Space</a></li> <li><a href="/wiki/Organizational_structure" title="Organizational structure">Structure</a></li></ul></div></div></td> </tr><tr><td class="sidebar-content"> <div class="sidebar-list mw-collapsible mw-collapsed"><div class="sidebar-list-title" style="text-align: center;;color: var(--color-base)"><a href="/wiki/Trade" title="Trade">Trade</a></div><div class="sidebar-list-content mw-collapsible-content"> <ul><li><a href="/wiki/Business_analysis" title="Business analysis">Business analysis</a></li> <li><a href="/wiki/Business_ethics" title="Business ethics">Business ethics</a></li> <li><a href="/wiki/Business_plan" title="Business plan">Business plan</a></li> <li><a href="/wiki/Business_judgment_rule" title="Business judgment rule">Business judgment rule</a></li> <li><a href="/wiki/Consumer_behaviour" title="Consumer behaviour">Consumer behaviour</a></li> <li><a href="/wiki/Business_operations" title="Business operations">Business operations</a></li> <li><a href="/wiki/International_business" title="International business">International business</a></li> <li><a href="/wiki/Business_model" title="Business model">Business model</a></li> <li><a href="/wiki/International_trade" title="International trade">International trade</a> <ul><li><a href="/wiki/Trade_route" title="Trade route">Trade route</a></li></ul></li> <li><a href="/wiki/Business_process" title="Business process">Business process</a></li> <li><a href="/wiki/Business_statistics" class="mw-redirect" title="Business statistics">Business statistics</a></li></ul></div></div></td> </tr><tr><td class="sidebar-below"> <ul><li><span class="nowrap"><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Emblem-money.svg" class="mw-file-description"><img alt="icon" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Emblem-money.svg/16px-Emblem-money.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Emblem-money.svg/24px-Emblem-money.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Emblem-money.svg/32px-Emblem-money.svg.png 2x" data-file-width="48" data-file-height="48" /></a></span> </span><a href="/wiki/Portal:Business_and_economics" class="mw-redirect" title="Portal:Business and economics">Business and economics portal</a></li></ul></td></tr><tr><td class="sidebar-navbar"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Business_administration" title="Template:Business administration"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Business_administration" title="Template talk:Business administration"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Business_administration" title="Special:EditPage/Template:Business administration"><abbr title="Edit this template">e</abbr></a></li></ul></div></td></tr></tbody></table> <p><b>Marketing management</b> is the <a href="/wiki/Strategy" title="Strategy">strategic</a> <a href="/wiki/Organizational_studies" class="mw-redirect" title="Organizational studies">organizational discipline</a> that focuses on the practical application of <a href="/wiki/Marketing" title="Marketing">marketing</a> orientation, techniques and methods inside enterprises and <a href="/wiki/Organization" title="Organization">organizations</a> and on the <a href="/wiki/Management" title="Management">management</a> of marketing resources and activities.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (July 2024)">citation needed</span></a></i>]</sup><sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Compare <b>marketology</b>,<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Structure">Structure</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=1" title="Edit section: Structure"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Marketing management employs tools from <a href="/wiki/Economics" title="Economics">economics</a> and <a href="/wiki/Competitive_strategy" class="mw-redirect" title="Competitive strategy">competitive strategy</a> to analyze the industry context in which the firm operates. These include <a href="/wiki/Porter_5_forces_analysis" class="mw-redirect" title="Porter 5 forces analysis">Porter's five forces</a>, analysis of <a href="/wiki/Strategic_group" title="Strategic group">strategic groups</a> of competitors, <a href="/wiki/Value_chain" title="Value chain">value chain</a> analysis and others.<sup id="cite_ref-PorterCS_6-0" class="reference"><a href="#cite_note-PorterCS-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p><p>In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using <a href="/wiki/SWOT_analysis" title="SWOT analysis">SWOT analysis</a>. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive <a href="/wiki/Positioning_(marketing)" title="Positioning (marketing)">positioning</a> and <a href="/wiki/Product_differentiation" title="Product differentiation">product differentiation</a>, degree of <a href="/wiki/Vertical_integration" title="Vertical integration">vertical integration</a>, historical responses to industry developments, and other factors. </p><p>Marketing management often implies <a href="/wiki/Market_research" title="Market research">market research</a> and <a href="/wiki/Marketing_research" title="Marketing research">marketing research</a> to perform a primary analysis. For this, a variety of techniques are implemented. Some of the most common ones include: </p> <ul><li><a href="/wiki/Qualitative_marketing_research" title="Qualitative marketing research">Qualitative marketing research</a>, such as <a href="/wiki/Focus_groups" class="mw-redirect" title="Focus groups">focus groups</a> and various types of interviews</li> <li><a href="/wiki/Quantitative_marketing_research" title="Quantitative marketing research">Quantitative marketing research</a>, such as <a href="/wiki/Statistical_survey" class="mw-redirect" title="Statistical survey">statistical surveys</a></li> <li><a href="/wiki/Experimental_techniques" class="mw-redirect" title="Experimental techniques">Experimental techniques</a> such as <a href="/wiki/Test_market" title="Test market">test markets</a></li> <li><a href="/wiki/Observational_techniques" title="Observational techniques">Observational techniques</a> such as <a href="/wiki/Ethnography" title="Ethnography">ethnographic</a> (on-site) observation</li></ul> <p>Marketing managers may also design and oversee various <a href="/wiki/Environmental_scanning" class="mw-redirect" title="Environmental scanning">environmental scanning</a> and <a href="/wiki/Competitive_intelligence" title="Competitive intelligence">competitive intelligence</a> processes to identify trends and inform the company's <a href="/wiki/Marketing_strategy" title="Marketing strategy">marketing analysis</a>. </p> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:SWOT_en.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/0b/SWOT_en.svg/220px-SWOT_en.svg.png" decoding="async" width="220" height="248" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/0b/SWOT_en.svg/330px-SWOT_en.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/0b/SWOT_en.svg/440px-SWOT_en.svg.png 2x" data-file-width="320" data-file-height="360" /></a><figcaption>Example of SWOT analysis chart</figcaption></figure> <div class="mw-heading mw-heading3"><h3 id="Brand_audit">Brand audit</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=2" title="Edit section: Brand audit"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A <a href="/wiki/Brand" title="Brand">brand</a> <a href="/wiki/Audit" title="Audit">audit</a> is a thorough examination of a brand's current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, six questions should be carefully examined and assessed: </p> <ol><li>How well the business's current brand strategy is working,</li> <li>What the company's established resource strengths and weaknesses are</li> <li>What its external opportunities and threats are</li> <li>How competitive the business's prices and costs are</li> <li>How strong the business's competitive position in comparison to its competitors is</li> <li>What strategic issues are facing the business</li></ol> <p>When a business conducts a brand audit, the <a href="/wiki/Goal" title="Goal">goal</a> is to uncover the business's resource strengths, deficiencies, best market opportunities, outside threats, future profitability, and its competitive standing in comparison to existing competitors. A brand audit establishes the strategic elements needed to improve the brand position and competitive capabilities within the industry. Once a brand is audited, any business that ends up with strong financial performance and market position is more likely than not to have a properly conceived and effectively executed brand strategy. </p><p>A brand audit examines whether a business's share of the market is increasing, decreasing, or stable. It determines if the company's margin of profit is improving, or decreasing, and how much it is in comparison to the <a href="/wiki/Profit_margin" title="Profit margin">profit margin</a> of established competitors. Additionally, a brand audit investigates trends in a business's net profits, the return on existing investments, and its established economic value. It determines whether the business's financial strength and credit rating are improving or worsening. This kind of audit also assesses a business's image and reputation with its customers. Furthermore, a brand audit seeks to determine whether a business is <a href="/wiki/Perceived" class="mw-redirect" title="Perceived">perceived</a> as an industry leader in technology, offering product or service innovations, along with exceptional customer service, among other relevant issues that customers use to decide on a brand of performance. </p><p>A brand audit usually focuses on a business's strengths and resource capabilities because these are the elements that enhance its competitiveness. A business's competitive strengths can exist in several forms. Some of these forms include skilled or pertinent expertise, valuable physical assets, valuable human assets, valuable organizational assets, valuable intangible assets, competitive capabilities, achievements and attributes that position the business into a competitive advantage, and alliances or cooperative ventures. </p><p>The basic concept of a brand audit is to determine whether a business's resource strengths are competitive assets or competitive liabilities. This type of audit seeks to ensure that a business maintains a distinctive competence that allows it to build and reinforce its competitive advantage. What's more, a successful brand audit seeks to establish what a business capitalizes on best, its level of expertise, resource strengths, and strongest competitive capabilities, while aiming to identify a business's position and future performance. </p> <div class="mw-heading mw-heading3"><h3 id="Marketing_strategy">Marketing strategy</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=3" title="Edit section: Marketing strategy"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Marketing_strategy" title="Marketing strategy">Marketing strategy</a></div> <p>Two customer segments are often selected as targets because they score highly on two dimensions: </p> <ol><li>The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and</li> <li>The company has the resources and capabilities to compete for the segment's business, can meet their needs better than the competition, and can do so profitably.<sup id="cite_ref-Clancy&Krieg_7-0" class="reference"><a href="#cite_note-Clancy&Krieg-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup></li></ol> <p>A commonly cited definition of marketing is simply "meeting needs profitably".<sup id="cite_ref-KotlerMM_8-0" class="reference"><a href="#cite_note-KotlerMM-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>The implication of selecting target segments is that the business will subsequently allocate more resources to acquire and retain customers in the target segments than it will for other, non-targeted customers. In some cases, the firm may go so far as to turn away customers who are not in its target segment. The doorman at a swanky nightclub, for example, may deny entry to unfashionably dressed individuals because the business has made a strategic decision to target the "high fashion" segment of nightclub patrons. </p><p>In conjunction with targeting decisions, marketing managers will identify the desired <a href="/wiki/Positioning_(marketing)" title="Positioning (marketing)">positioning</a> they want the company, product, or brand to occupy in the target customer's mind. This positioning is often an encapsulation of a key benefit the company's product or service offers that is <a href="/wiki/Product_differentiation" title="Product differentiation">differentiated</a> and superior to the benefits offered by competitive products.<sup id="cite_ref-Ries&Trout_9-0" class="reference"><a href="#cite_note-Ries&Trout-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> For example, <a href="/wiki/Volvo_Cars" title="Volvo Cars">Volvo</a> has traditionally positioned its products in the <a href="/wiki/Automobile" class="mw-redirect" title="Automobile">automobile</a> market in North America in order to be perceived as the leader in "safety", whereas <a href="/wiki/BMW" title="BMW">BMW</a> has traditionally positioned its brand to be perceived as the leader in "performance". </p><p>Ideally, a firm's positioning can be maintained over a long period of time because the company possesses or can develop, some form of <a href="/wiki/Sustainable_competitive_advantage" class="mw-redirect" title="Sustainable competitive advantage">sustainable competitive advantage</a>.<sup id="cite_ref-PorterCA_10-0" class="reference"><a href="#cite_note-PorterCA-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> The positioning should also be sufficiently relevant to the target segment such that it will drive the purchasing behavior of target customers.<sup id="cite_ref-Ries&Trout_9-1" class="reference"><a href="#cite_note-Ries&Trout-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> To sum up, the marketing branch of a company is to deal with the selling and popularity of its products among people and its customers, as the central and eventual goal of a company is customer satisfaction and the return of revenue. </p> <div class="mw-heading mw-heading3"><h3 id="Implementation_planning">Implementation planning</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=4" title="Edit section: Implementation planning"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Marketing_plan" title="Marketing plan">Marketing plan</a></div> <figure typeof="mw:File/Thumb"><a href="/wiki/File:Marketing_Metrics_Continuum.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Marketing_Metrics_Continuum.svg/300px-Marketing_Metrics_Continuum.svg.png" decoding="async" width="300" height="208" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Marketing_Metrics_Continuum.svg/450px-Marketing_Metrics_Continuum.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Marketing_Metrics_Continuum.svg/600px-Marketing_Metrics_Continuum.svg.png 2x" data-file-width="1300" data-file-height="900" /></a><figcaption>The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic.</figcaption></figure> <p>If the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make their own key strategic decisions and develop a <a href="/wiki/Marketing_strategy" title="Marketing strategy">marketing strategy</a> designed to maximize the <a href="/wiki/Revenue" title="Revenue">revenues</a> and <a href="/wiki/Profit_(accounting)" title="Profit (accounting)">profits</a> of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, <a href="/wiki/Market_share" title="Market share">market share</a>, long-term profitability, or other goals. </p><p>After the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product, or brand has been determined, marketing managers focus on how to best implement the chosen strategy. Traditionally, this has involved implementation planning across the "4 Ps": <a href="/wiki/Product_management" title="Product management">product management</a>, pricing (at what price slot does a producer position a product, e.g. low, medium, or high price), place (the place or area where the products are going to be sold, which could be local, regional, countrywide or international) (i.e. sales and <a href="/wiki/Distribution_(business)" class="mw-redirect" title="Distribution (business)">distribution</a> channels), and promotion. </p><p>Taken together, the company's implementation choices across the 4 P's are often described as the <a href="/wiki/Marketing_mix" title="Marketing mix">marketing mix</a>, meaning the mix of elements the business will employ to "<a href="/wiki/Go_to_market" class="mw-redirect" title="Go to market">go to market</a>" and execute the marketing strategy. The overall goal for the marketing mix is to consistently deliver a compelling <a href="/wiki/Value_proposition" title="Value proposition">value proposition</a> that reinforces the firm's chosen positioning, builds <a href="/wiki/Customer_loyalty" class="mw-redirect" title="Customer loyalty">customer loyalty</a> and <a href="/wiki/Brand_equity" title="Brand equity">brand equity</a> among target customers, and achieves the firm's marketing and financial objectives. </p><p>In many cases, marketing management will develop a <a href="/wiki/Marketing_plan" title="Marketing plan">marketing plan</a> to specify how the company will execute the chosen strategy and achieve the business's objectives. The content of <a href="/wiki/Marketing_plan" title="Marketing plan">marketing plans</a> varies for each firm, but commonly includes: </p> <ul><li>An executive summary</li> <li>Situation analysis to summarize facts and insights gained from market research and marketing analysis</li> <li>The company's mission statement or long-term strategic vision</li> <li>A statement of the company's key objectives often subdivided into marketing objectives and financial objectives</li> <li>The marketing strategy the business has chosen, specifying the target segments to be pursued and the competitive positioning to be achieved</li> <li>Implementation choices for each element of the marketing mix (the 4 Ps)</li></ul> <div class="mw-heading mw-heading3"><h3 id="Project,_process,_and_vendor_management"><span id="Project.2C_process.2C_and_vendor_management"></span>Project, process, and vendor management</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=5" title="Edit section: Project, process, and vendor management"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>More broadly, marketing managers work to design and improve the effectiveness of core marketing <a href="/wiki/Business_process" title="Business process">processes</a>, such as <a href="/wiki/New_product_development" title="New product development">new product development</a>, <a href="/wiki/Brand_management" title="Brand management">brand management</a>, <a href="/wiki/Marketing_communications" title="Marketing communications">marketing communications</a>, and pricing. Marketers may employ the tools of <a href="/wiki/Business_process_re-engineering" title="Business process re-engineering">business process re-engineering</a> to ensure these processes are properly designed, and use a variety of <a href="/wiki/Business_process_management" title="Business process management">process management</a> techniques to keep them operating smoothly. </p><p>Effective execution may require management of both internal resources and a variety of external vendors and service providers, such as the firm's <a href="/wiki/Advertising_agency" title="Advertising agency">advertising agency</a>. Marketers may therefore coordinate with the company's Purchasing department on the procurement of these services. Under the area of marketing agency management (i.e. working with external marketing agencies and suppliers) are techniques such as agency performance evaluation, scope of work, incentive compensation, <a href="/wiki/ERFx" title="ERFx">ERFx</a>'s and storage of agency information in a supplier <a href="/wiki/Database" title="Database">database</a>. </p> <div class="mw-heading mw-heading3"><h3 id="Reporting,_measurement,_feedback_and_control_systems"><span id="Reporting.2C_measurement.2C_feedback_and_control_systems"></span>Reporting, measurement, feedback and control systems</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=6" title="Edit section: Reporting, measurement, feedback and control systems"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Marketing management employs a variety of metrics to measure progress against objectives. It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a <a href="/wiki/Cost-efficient" class="mw-redirect" title="Cost-efficient">cost-efficient</a> manner. </p><p>Marketing management therefore often makes use of various organizational control systems, such as <a href="/wiki/Sales_operations#Sales_forecasting" title="Sales operations">sales forecasts</a>, and sales force and reseller <a href="/wiki/Incentive" title="Incentive">incentive</a> programs, <a href="/wiki/Sales_force_management_system" title="Sales force management system">sales force management systems</a>, and <a href="/wiki/Customer_relationship_management" title="Customer relationship management">customer relationship management</a> tools (CRM). Some software vendors have begun using the term <i><a href="/wiki/Customer_relationship_management#Customer_data_platform" title="Customer relationship management">customer data platform</a></i> or <i>marketing resource management</i> to describe systems that facilitate an integrated approach for controlling marketing resources. In some cases, these efforts may be linked to various <a href="/wiki/Supply_chain_management" title="Supply chain management">supply chain management</a> systems, such as <a href="/wiki/Enterprise_resource_planning" title="Enterprise resource planning">enterprise resource planning</a> (ERP), <a href="/wiki/Material_requirements_planning" title="Material requirements planning">material requirements planning</a> (MRP), <a href="/wiki/Efficient_Consumer_Response" title="Efficient Consumer Response">efficient consumer response</a> (ECR), and <a href="/wiki/Field_inventory_management" title="Field inventory management">inventory management</a> systems. </p> <div class="mw-heading mw-heading3"><h3 id="International_marketing_management">International marketing management</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=7" title="Edit section: International marketing management"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Globalization" title="Globalization">Globalization</a> has led some firms to market beyond the borders of their home countries, making <a href="/wiki/International_marketing" class="mw-redirect" title="International marketing">international marketing</a> a part of those firms' marketing strategy.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, <a href="/wiki/Corporate_culture" class="mw-redirect" title="Corporate culture">corporate culture</a>, and <a href="/wiki/Industry_(economics)" title="Industry (economics)">industry</a> context. For example, in a small- and medium-sized enterprises, the managing marketer may contribute to both managerial and marketing operations roles for the company brands. In a large consumer products company, the marketing manager may act as the overall <a href="/wiki/General_manager" title="General manager">general manager</a> of his or her assigned product.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, <a href="/wiki/Objectivity_(philosophy)" class="mw-redirect" title="Objectivity (philosophy)">objective</a> understanding of their own business and the <a href="/wiki/Market_(economics)" title="Market (economics)">market</a> in which they operate.<sup id="cite_ref-Clancy&Krieg_7-1" class="reference"><a href="#cite_note-Clancy&Krieg-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of <a href="/wiki/Strategic_planning" title="Strategic planning">strategic planning</a>. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=8" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Marketing_effectiveness" title="Marketing effectiveness">Marketing effectiveness</a></li> <li><a href="/wiki/Predictive_analytics" title="Predictive analytics">Predictive analytics</a></li> <li><a href="/wiki/Strategic_management" title="Strategic management">Strategic management</a></li> <li><a href="/wiki/Outline_of_marketing" title="Outline of marketing">Outline of marketing</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=9" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"> Compare: <style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFD.David_Winster_PraveenrajB._NandiniBushra_Tasleem2023" class="citation book cs1">D.David Winster Praveenraj; B. Nandini; Bushra Tasleem (2023). "Marketing Management". <a rel="nofollow" class="external text" href="https://books.google.com/books?id=YjnsEAAAQBAJ"><i>Marketing Management</i></a>. Bangalore: Archers & Elevators Publishing House. p. 4. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9789394958241" title="Special:BookSources/9789394958241"><bdi>9789394958241</bdi></a><span class="reference-accessdate">. Retrieved <span class="nowrap">26 July</span> 2024</span>. <q>Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Marketing+Management&rft.btitle=Marketing+Management&rft.place=Bangalore&rft.pages=4&rft.pub=Archers+%26+Elevators+Publishing+House&rft.date=2023&rft.isbn=9789394958241&rft.au=D.David+Winster+Praveenraj&rft.au=B.+Nandini&rft.au=Bushra+Tasleem&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DYjnsEAAAQBAJ&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span> </span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"> Compare: <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBaker2017" class="citation book cs1">Baker, Michael John (16 September 2017). "Marketing and corporate strategy". <a rel="nofollow" class="external text" href="https://books.google.com/books?id=DSRIEAAAQBAJ"><i>Marketing Strategy and Management</i></a> (5, revised ed.). London: Palgrave. p. 52. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781137342133" title="Special:BookSources/9781137342133"><bdi>9781137342133</bdi></a><span class="reference-accessdate">. Retrieved <span class="nowrap">26 July</span> 2024</span>. <q>[Philip] Kotler originally defined marketing management as 'the analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target audiences for the purpose of personal or mutual gain.'<span class="cs1-kern-right"></span></q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Marketing+and+corporate+strategy&rft.btitle=Marketing+Strategy+and+Management&rft.place=London&rft.pages=52&rft.edition=5%2C+revised&rft.pub=Palgrave&rft.date=2017-09-16&rft.isbn=9781137342133&rft.aulast=Baker&rft.aufirst=Michael+John&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DDSRIEAAAQBAJ&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span> </span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"> Compare: <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBotter2010" class="citation book cs1 cs1-prop-foreign-lang-source">Botter, Ferna Maria Patricia (2010). "5.6: Maatschappelijke ondernemingen en marketing". <a rel="nofollow" class="external text" href="https://books.google.com/books?id=hsxejBGcGMYC"><i>Maatschappelijke ondernemingen: Naar een andere benadering van maatschappelijk ondernemen</i></a> (in Dutch). Delft: Eburon Uitgeverij B.V. p. 167. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9789059724556" title="Special:BookSources/9789059724556"><bdi>9789059724556</bdi></a><span class="reference-accessdate">. Retrieved <span class="nowrap">26 July</span> 2024</span>. <q>Zo luidt de definitie van marketing management van de American Marketing Association uit 1985: 'Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and services to create exchanges that satisfy individual and organizational objectives.'<span class="cs1-kern-right"></span></q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=5.6%3A+Maatschappelijke+ondernemingen+en+marketing&rft.btitle=Maatschappelijke+ondernemingen%3A+Naar+een+andere+benadering+van+maatschappelijk+ondernemen&rft.place=Delft&rft.pages=167&rft.pub=Eburon+Uitgeverij+B.V.&rft.date=2010&rft.isbn=9789059724556&rft.aulast=Botter&rft.aufirst=Ferna+Maria+Patricia&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DhsxejBGcGMYC&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span> </span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHollander2011" class="citation book cs1">Hollander, Stanley C (15 October 2011) [1980]. "Let us contemplate our navels: the need for a sociology of marketers and marketologists". In Lamb, Charles W.; Dunne, Patrick M. (eds.). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=NgYr-TZ_9HMC"><i>Theoretical Developments in Marketing</i></a> (reprint ed.). Chicago: Marketing Classics Press. p. 55. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781613112342" title="Special:BookSources/9781613112342"><bdi>9781613112342</bdi></a><span class="reference-accessdate">. Retrieved <span class="nowrap">26 July</span> 2024</span>. <q>Marketology (and that ungainly term will help distinguish between study and practice) has and can draw substantially from sociology, anthropology and social psychology.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Let+us+contemplate+our+navels%3A+the+need+for+a+sociology+of+marketers+and+marketologists&rft.btitle=Theoretical+Developments+in+Marketing&rft.place=Chicago&rft.pages=55&rft.edition=reprint&rft.pub=Marketing+Classics+Press&rft.date=2011-10-15&rft.isbn=9781613112342&rft.aulast=Hollander&rft.aufirst=Stanley+C&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DNgYr-TZ_9HMC&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span> </span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAghazadeh2016" class="citation book cs1 cs1-prop-long-vol">Aghazadeh, Hashem (29 April 2016). "Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions". <a rel="nofollow" class="external text" href="https://books.google.com/books?id=AHwYDAAAQBAJ"><i>Principles of Marketology</i></a>. Vol. 1: Theory (reprint ed.). Basingstoke, Hampshire: Palgrave Macmillan. p. 94. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1057%2F9781137379320_6">10.1057/9781137379320_6</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781137379320" title="Special:BookSources/9781137379320"><bdi>9781137379320</bdi></a><span class="reference-accessdate">. Retrieved <span class="nowrap">26 July</span> 2024</span>. <q>The core concept of marketology involves '<i>recognizing, generating and disseminating market insight to ensure better market-related decisions for providing superior value to key stakeholders</i>' [...].</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Sphere+of+Marketology%3A+Spectrum%2C+Scope%2C+Nature%2C+Stakeholders%2C+Features%2C+and+Functions&rft.btitle=Principles+of+Marketology&rft.place=Basingstoke%2C+Hampshire&rft.pages=94&rft.edition=reprint&rft.pub=Palgrave+Macmillan&rft.date=2016-04-29&rft_id=info%3Adoi%2F10.1057%2F9781137379320_6&rft.isbn=9781137379320&rft.aulast=Aghazadeh&rft.aufirst=Hashem&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DAHwYDAAAQBAJ&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span> </span> </li> <li id="cite_note-PorterCS-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-PorterCS_6-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPorter1998" class="citation book cs1">Porter, Michael (1998). <i>Competitive Strategy (revised ed.)</i>. <a href="/wiki/Free_Press_(publisher)" title="Free Press (publisher)">The Free Press</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-684-84148-7" title="Special:BookSources/0-684-84148-7"><bdi>0-684-84148-7</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Competitive+Strategy+%28revised+ed.%29&rft.pub=The+Free+Press&rft.date=1998&rft.isbn=0-684-84148-7&rft.aulast=Porter&rft.aufirst=Michael&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span></span> </li> <li id="cite_note-Clancy&Krieg-7"><span class="mw-cite-backlink">^ <a href="#cite_ref-Clancy&Krieg_7-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Clancy&Krieg_7-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFClancyPeter_C._Kriegafsd2000" class="citation book cs1">Clancy, Kevin J.; Peter C. Kriegafsd (2000). <a rel="nofollow" class="external text" href="https://archive.org/details/counterintuitive00clan"><i>Counter intuitive Marketing</i></a>. <a href="/wiki/Free_Press_(publisher)" title="Free Press (publisher)">The Free Press</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-684-85555-0" title="Special:BookSources/0-684-85555-0"><bdi>0-684-85555-0</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Counter+intuitive+Marketing&rft.pub=The+Free+Press&rft.date=2000&rft.isbn=0-684-85555-0&rft.aulast=Clancy&rft.aufirst=Kevin+J.&rft.au=Peter+C.+Kriegafsd&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fcounterintuitive00clan&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span></span> </li> <li id="cite_note-KotlerMM-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-KotlerMM_8-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFKotlerKevin_Lane_Keller2006" class="citation book cs1"><a href="/wiki/Philip_Kotler" title="Philip Kotler">Kotler, Philip.</a>; <a href="/wiki/Kevin_Lane_Keller" title="Kevin Lane Keller">Kevin Lane Keller</a> (2006). <a rel="nofollow" class="external text" href="https://archive.org/details/marketingmanagem00phil"><i>Marketing Management, 12th ed</i></a>. <a href="/wiki/Pearson_Prentice_Hall" class="mw-redirect" title="Pearson Prentice Hall">Pearson Prentice Hall</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-13-145757-8" title="Special:BookSources/0-13-145757-8"><bdi>0-13-145757-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Marketing+Management%2C+12th+ed.&rft.pub=Pearson+Prentice+Hall&rft.date=2006&rft.isbn=0-13-145757-8&rft.aulast=Kotler&rft.aufirst=Philip.&rft.au=Kevin+Lane+Keller&rft_id=https%3A%2F%2Farchive.org%2Fdetails%2Fmarketingmanagem00phil&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span></span> </li> <li id="cite_note-Ries&Trout-9"><span class="mw-cite-backlink">^ <a href="#cite_ref-Ries&Trout_9-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Ries&Trout_9-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRiesJack_Trout2000" class="citation book cs1">Ries, Al; <a href="/wiki/Jack_Trout" title="Jack Trout">Jack Trout</a> (2000). <i>Positioning: The Battle for Your Mind (20th-anniversary ed.)</i>. <a href="/wiki/McGraw-Hill" class="mw-redirect" title="McGraw-Hill">McGraw-Hill</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-07-135916-8" title="Special:BookSources/0-07-135916-8"><bdi>0-07-135916-8</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Positioning%3A+The+Battle+for+Your+Mind+%2820th-anniversary+ed.%29&rft.pub=McGraw-Hill&rft.date=2000&rft.isbn=0-07-135916-8&rft.aulast=Ries&rft.aufirst=Al&rft.au=Jack+Trout&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span></span> </li> <li id="cite_note-PorterCA-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-PorterCA_10-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPorter1998" class="citation book cs1">Porter, Michael (1998). <i>Competitive Advantage (revised ed.)</i>. <a href="/wiki/Free_Press_(publisher)" title="Free Press (publisher)">The Free Press</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-684-84146-0" title="Special:BookSources/0-684-84146-0"><bdi>0-684-84146-0</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Competitive+Advantage+%28revised+ed.%29&rft.pub=The+Free+Press&rft.date=1998&rft.isbn=0-684-84146-0&rft.aulast=Porter&rft.aufirst=Michael&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text">Joshi, Rakesh Mohan, (2005) <i>International Marketing</i>, <a href="/wiki/Oxford_University_Press" title="Oxford University Press">Oxford University Press</a>, New Delhi and New York <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-19-567123-6" title="Special:BookSources/0-19-567123-6">0-19-567123-6</a></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text">Kotler, P. and Keller, K.L. <i>Marketing Management,</i> 12th ed., Pearson, 2006, <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-13-145757-8" title="Special:BookSources/0-13-145757-8">0-13-145757-8</a></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=10" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="james_lenskold" class="citation book cs1">Lenskold, James D. (2003). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=-ByzlitSB9QC"><i>The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold</i></a>. McGraw-Hill Professional. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/0-07-141363-4" title="Special:BookSources/0-07-141363-4"><bdi>0-07-141363-4</bdi></a><span class="reference-accessdate">. Retrieved <span class="nowrap">2008-11-03</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+Path+to+Campaign%2C+Customer%2C+and+Corporate+Profitability+by+James+D.+Lenskold&rft.pub=McGraw-Hill+Professional&rft.date=2003&rft.isbn=0-07-141363-4&rft.aulast=Lenskold&rft.aufirst=James+D.&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3D-ByzlitSB9QC&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="laura_patterson" class="citation book cs1">Patterson, Laura (2008). <i>Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization</i>. Racom Communications. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-933199-15-3" title="Special:BookSources/978-1-933199-15-3"><bdi>978-1-933199-15-3</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Marketing+Metrics+in+Action%3A+Creating+a+Performance-Driven+Marketing+Organization&rft.pub=Racom+Communications&rft.date=2008&rft.isbn=978-1-933199-15-3&rft.aulast=Patterson&rft.aufirst=Laura&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span></li> <li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="klein" class="citation journal cs1">Klein, A. S.; Masi, R. J.; Weidner II, C. K. (1995). "Organization Culture, Distribution and Amount of Control, and Perceptions of Quality: An Empirical Study of Linkages". <i>Group & Organization Management</i>. <b>20</b> (2). <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1177%2F1059601195202004">10.1177/1059601195202004</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:145719140">145719140</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Group+%26+Organization+Management&rft.atitle=Organization+Culture%2C+Distribution+and+Amount+of+Control%2C+and+Perceptions+of+Quality%3A+An+Empirical+Study+of+Linkages&rft.volume=20&rft.issue=2&rft.date=1995&rft_id=info%3Adoi%2F10.1177%2F1059601195202004&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A145719140%23id-name%3DS2CID&rft.au=Klein%2C+A.+S.&rft.au=Masi%2C+R.+J.&rft.au=Weidner+II%2C+C.+K.&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMarketing+management" class="Z3988"></span></li></ul> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Marketing_management&action=edit&section=11" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Wikibooks-logo-en-noslogan.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/df/Wikibooks-logo-en-noslogan.svg/16px-Wikibooks-logo-en-noslogan.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/df/Wikibooks-logo-en-noslogan.svg/24px-Wikibooks-logo-en-noslogan.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/df/Wikibooks-logo-en-noslogan.svg/32px-Wikibooks-logo-en-noslogan.svg.png 2x" data-file-width="400" data-file-height="400" /></a></span> <a href="https://en.wikibooks.org/wiki/Marketing" class="extiw" title="wikibooks:Marketing">Marketing</a> at Wikibooks</li> <li><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Wikiquote-logo.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/13px-Wikiquote-logo.svg.png" decoding="async" 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.navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Management" style="padding:3px"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Management" title="Template:Management"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Management" title="Template talk:Management"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Management" title="Special:EditPage/Template:Management"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Management" style="font-size:114%;margin:0 4em"><a href="/wiki/Management" title="Management">Management</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/Outline_of_management" title="Outline of management">Outline of management</a></li> <li><a href="/wiki/Index_of_management_articles" title="Index of management articles">Index of management articles</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">By type<br />of organization</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Academic_administration" title="Academic administration">Academic</a></li> <li><a href="/wiki/Association_management" title="Association management">Association</a></li> <li><a href="/wiki/Business_administration" title="Business administration">Business</a> <ul><li><a href="/wiki/Restaurant_management" title="Restaurant management">Restaurant</a></li></ul></li> <li><a href="/wiki/Court_management" class="mw-redirect" title="Court management">Court</a></li> <li><a href="/wiki/Health_administration" title="Health administration">Healthcare</a></li> <li><a href="/wiki/Intelligence_cycle_management" title="Intelligence cycle management">Intelligence</a></li> <li><a href="/wiki/Military_administration" title="Military administration">Military</a></li> <li><a href="/wiki/Public_administration" title="Public administration">Public</a></li> <li><a href="/wiki/Reputation_management" title="Reputation management">Reputation</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">By focus,<br />within an<br />organization</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">On scope</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Strategic_management" title="Strategic management">Strategic</a><br />(top-level)</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Capability_management" title="Capability management">Capability</a></li> <li><a href="/wiki/Capital_management" title="Capital management">Capital</a></li> <li><a href="/wiki/Change_management" title="Change management">Change</a></li> <li><a href="/wiki/Communications_management" title="Communications management">Communication</a></li> <li><a href="/wiki/Financial_management" title="Financial management">Financial</a></li> <li><a href="/wiki/Innovation_management" title="Innovation management">Innovation</a></li> <li><a href="/wiki/Enterprise_legal_management" title="Enterprise legal management">Legal</a></li> <li><a href="/wiki/Performance_management" class="mw-redirect" title="Performance management">Performance</a></li> <li><a href="/wiki/Risk_management" title="Risk management">Risk</a></li> <li><a href="/wiki/Systems_management" title="Systems management">Systems</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">On component</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Facility_management" title="Facility management">Facility</a></li> <li><a href="/wiki/Product_management" title="Product management">Product</a> <ul><li><a href="/wiki/Product_lifecycle" title="Product lifecycle">Product lifecycle</a></li> <li><a href="/wiki/Brand_management" title="Brand management">Brand</a></li></ul></li> <li><a href="/wiki/Project_management" title="Project management">Project</a> <ul><li><a href="/wiki/Construction_management" title="Construction management">Construction</a></li></ul></li> <li><a href="/wiki/Program_management" title="Program management">Program</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">On activity or<br />department<br />managed</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Line_management" title="Line management">Line</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Marketing</a></li> <li><a href="/wiki/Operations_management" title="Operations management">Operations</a>/<a href="/wiki/Manufacturing_process_management" title="Manufacturing process management">production</a> <ul><li><a href="/wiki/Process_management_(computing)" title="Process management (computing)">Process</a></li> <li><a href="/wiki/Quality_management" title="Quality management">Quality</a></li></ul></li> <li><a href="/wiki/Sales_management" title="Sales management">Sales</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Staff_management" title="Staff management">Staff</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Accounting_management" class="mw-redirect" title="Accounting management">Accounting</a></li> <li><a href="/wiki/Office_management" title="Office management">Office</a></li> <li><a href="/wiki/Records_management" title="Records management">Records</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">On aspect or<br />relationship</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Customer_relationship_management" title="Customer relationship management">Customer relationship</a></li> <li><a href="/wiki/Engineering_management" title="Engineering management">Engineering</a></li> <li><a href="/wiki/Logistics" title="Logistics">Logistics</a></li> <li><a href="/wiki/Perception_management" title="Perception management">Perception</a></li> <li><a href="/wiki/Supply_chain_management" title="Supply chain management">Supply chain</a></li> <li><a href="/wiki/Talent_management" title="Talent management">Talent</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">On problem</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Conflict_management" title="Conflict management">Conflict</a></li> <li><a href="/wiki/Crisis_management" title="Crisis management">Crisis</a></li> <li><a href="/wiki/Stress_management" title="Stress management">Stress</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Resource_management" title="Resource management">On resource</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Environmental_resource_management" title="Environmental resource management">Environmental resource</a></li> <li><a href="/wiki/Field_inventory_management" title="Field inventory management">Field inventory</a></li> <li><a href="/wiki/Human_resource_management" title="Human resource management">Human resources</a></li> <li><a href="/wiki/Information_management" title="Information management">Information</a></li> <li><a href="/wiki/Information_technology_management" title="Information technology management">Information technology</a></li> <li><a href="/wiki/Knowledge_management" title="Knowledge management">Knowledge</a></li> <li><a href="/wiki/Land_management" title="Land management">Land</a></li> <li><a href="/wiki/Materials_management" title="Materials management">Materials</a></li> <li><a href="/wiki/Skills_management" title="Skills management">Skills</a></li> <li><a href="/wiki/Technology_management" title="Technology management">Technology</a></li> <li><a href="/wiki/Time_management" title="Time management">Time</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">Positions</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Interim_management" title="Interim management">Interim</a></li> <li><a href="/wiki/Middle_management" title="Middle management">Middle</a></li> <li><a href="/wiki/Senior_management" title="Senior management">Senior</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">Methods,<br />approaches</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adhocracy" title="Adhocracy">Adhocracy</a></li> <li><a href="/wiki/Collaborative_method" title="Collaborative method">Collaborative method</a></li> <li><a href="/wiki/Distributed_management" title="Distributed management">Distributed</a></li> <li><a href="/wiki/Earned_value_management" title="Earned value management">Earned value management</a></li> <li><a href="/wiki/Evidence-based_management" title="Evidence-based management">Evidence-based management</a></li> <li><a href="/wiki/Full_range_leadership_model" title="Full range leadership model">Full range leadership model</a></li> <li><a href="/wiki/Management_by_objectives" title="Management by objectives">Management by objectives</a></li> <li><a href="/wiki/Management_style" title="Management style">Management style</a></li> <li><a href="/wiki/Macromanagement" title="Macromanagement">Macromanagement</a></li> <li><a href="/wiki/Micromanagement" title="Micromanagement">Micromanagement</a></li> <li><a href="/wiki/Scientific_management" title="Scientific management">Scientific management</a></li> <li><a href="/wiki/Social_entrepreneurship" title="Social entrepreneurship">Social entrepreneurship</a></li> <li><a href="/wiki/Sustainable_management" title="Sustainable management">Sustainable management</a></li> <li><a href="/wiki/Team_building" title="Team building">Team building</a></li> <li><a href="/wiki/Virtual_management" title="Virtual management">Virtual management</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">Skills,<br />activities</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Decision-making" title="Decision-making">Decision-making</a></li> <li><a href="/wiki/Forecasting" title="Forecasting">Forecasting</a></li> <li><a href="/wiki/Leadership" title="Leadership">Leadership</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">Pioneers,<br />scholars</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Peter_Drucker" title="Peter Drucker">Peter Drucker</a></li> <li><a href="/wiki/Eliyahu_M._Goldratt" title="Eliyahu M. Goldratt">Eliyahu M. Goldratt</a></li> <li><a href="/wiki/Oliver_E._Williamson" title="Oliver E. Williamson">Oliver E. Williamson</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">Education</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Association_of_Technology,_Management,_and_Applied_Engineering" title="Association of Technology, Management, and Applied Engineering">Association of Technology, Management, and Applied Engineering</a></li> <li><a href="/wiki/Business_school" title="Business school">Business school</a></li> <li><a href="/wiki/Certified_Business_Manager" title="Certified Business Manager">Certified Business Manager</a></li> <li><a href="/wiki/Chartered_Management_Institute" title="Chartered Management Institute">Chartered Management Institute</a></li> <li><a href="/wiki/Critical_management_studies" title="Critical management studies">Critical management studies</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">Degrees</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bachelor_of_Business_Administration" title="Bachelor of Business Administration">Bachelor of Business Administration</a></li> <li><a href="/wiki/Master_of_Business_Administration" title="Master of Business Administration">Master of Business Administration</a></li> <li><a href="/wiki/PhD_in_management" title="PhD in management">PhD in management</a></li> <li><a href="/wiki/Doctor_of_Business_Administration" title="Doctor of Business Administration">Doctor of Business Administration</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: LemonChiffon">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Business_administration" title="Business administration">Administration</a></li> <li><a href="/wiki/Collaboration" title="Collaboration">Collaboration</a></li> <li><a href="/wiki/Corporate_governance" title="Corporate governance">Corporate governance</a></li> <li><a href="/wiki/Executive_compensation" title="Executive compensation">Executive compensation</a></li> <li><a href="/wiki/Management_consulting" title="Management consulting">Management consulting</a></li> <li><a href="/wiki/Control_(management)" title="Control (management)">Management control</a></li> <li><a href="/wiki/Management_cybernetics" title="Management cybernetics">Management cybernetics</a></li> <li><a href="/wiki/Management_development" title="Management development">Management development</a></li> <li><a href="/wiki/Management_fad" title="Management fad">Management fad</a></li> <li><a href="/wiki/Management_system" title="Management system">Management system</a></li> <li><a href="/wiki/Managerial_economics" title="Managerial economics">Managerial economics</a></li> <li><a href="/wiki/Managerial_psychology" title="Managerial psychology">Managerial psychology</a></li> <li><a href="/wiki/Managerialism" title="Managerialism">Managerialism</a></li> <li><a href="/wiki/Organization_development" title="Organization development">Organization development</a></li> <li><a href="/wiki/Organizational_behavior_management" title="Organizational behavior management">Organizational behavior management</a></li> <li><a href="/wiki/Pointy-haired_Boss" class="mw-redirect" title="Pointy-haired Boss">Pointy-haired Boss</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div><span class="noviewer" typeof="mw:File"><a href="/wiki/File:Symbol_portal_class.svg" class="mw-file-description" title="Portal"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/e/e2/Symbol_portal_class.svg/16px-Symbol_portal_class.svg.png" decoding="async" width="16" 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