CINXE.COM

<!DOCTYPE html> <html class="client-nojs vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-disabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-not-available" lang="en" dir="ltr"> <head> <meta charset="UTF-8"> <title>View source for Marketing management - Wikipedia</title> <script>(function(){var className="client-js vector-feature-language-in-header-enabled vector-feature-language-in-main-page-header-disabled vector-feature-sticky-header-disabled vector-feature-page-tools-pinned-disabled vector-feature-toc-pinned-clientpref-1 vector-feature-main-menu-pinned-disabled vector-feature-limited-width-clientpref-1 vector-feature-limited-width-content-disabled vector-feature-custom-font-size-clientpref-1 vector-feature-appearance-pinned-clientpref-1 vector-feature-night-mode-enabled skin-theme-clientpref-day vector-toc-not-available";var cookie=document.cookie.match(/(?:^|; )enwikimwclientpreferences=([^;]+)/);if(cookie){cookie[1].split('%2C').forEach(function(pref){className=className.replace(new RegExp('(^| )'+pref.replace(/-clientpref-\w+$|[^\w-]+/g,'')+'-clientpref-\\w+( |$)'),'$1'+pref+'$2');});}document.documentElement.className=className;}());RLCONF={"wgBreakFrames":true,"wgSeparatorTransformTable":["",""],"wgDigitTransformTable":["",""],"wgDefaultDateFormat": "dmy","wgMonthNames":["","January","February","March","April","May","June","July","August","September","October","November","December"],"wgRequestId":"2c5086cf-9694-4084-80bf-b61459510622","wgCanonicalNamespace":"","wgCanonicalSpecialPageName":false,"wgNamespaceNumber":0,"wgPageName":"Marketing_management","wgTitle":"Marketing management","wgCurRevisionId":1256949865,"wgRevisionId":0,"wgArticleId":241637,"wgIsArticle":false,"wgIsRedirect":false,"wgAction":"edit","wgUserName":null,"wgUserGroups":["*"],"wgCategories":[],"wgPageViewLanguage":"en","wgPageContentLanguage":"en","wgPageContentModel":"wikitext","wgRelevantPageName":"Marketing_management","wgRelevantArticleId":241637,"wgIsProbablyEditable":true,"wgRelevantPageIsProbablyEditable":true,"wgRestrictionEdit":[],"wgRestrictionMove":[],"wgNoticeProject":"wikipedia","wgCiteReferencePreviewsActive":false,"wgFlaggedRevsParams":{"tags":{"status":{"levels":1}}},"wgMediaViewerOnClick":true,"wgMediaViewerEnabledByDefault":true, "wgPopupsFlags":0,"wgVisualEditor":{"pageLanguageCode":"en","pageLanguageDir":"ltr","pageVariantFallbacks":"en"},"wgMFDisplayWikibaseDescriptions":{"search":true,"watchlist":true,"tagline":false,"nearby":true},"wgWMESchemaEditAttemptStepOversample":false,"wgWMEPageLength":20000,"wgRelatedArticlesCompat":[],"wgCentralAuthMobileDomain":false,"wgEditSubmitButtonLabelPublish":true,"wgULSPosition":"interlanguage","wgULSisCompactLinksEnabled":false,"wgVector2022LanguageInHeader":true,"wgULSisLanguageSelectorEmpty":false,"wgCheckUserClientHintsHeadersJsApi":["brands","architecture","bitness","fullVersionList","mobile","model","platform","platformVersion"],"GEHomepageSuggestedEditsEnableTopics":true,"wgGETopicsMatchModeEnabled":false,"wgGEStructuredTaskRejectionReasonTextInputEnabled":false,"wgGELevelingUpEnabledForUser":false};RLSTATE={"ext.globalCssJs.user.styles":"ready","site.styles":"ready","user.styles":"ready","ext.globalCssJs.user":"ready","user":"ready","user.options":"loading", "skins.vector.search.codex.styles":"ready","skins.vector.styles":"ready","skins.vector.icons":"ready","jquery.makeCollapsible.styles":"ready","ext.charinsert.styles":"ready","ext.wikimediamessages.styles":"ready","ext.visualEditor.desktopArticleTarget.noscript":"ready","ext.uls.interlanguage":"ready","ext.wikimediaBadges":"ready"};RLPAGEMODULES=["mediawiki.action.edit.collapsibleFooter","site","mediawiki.page.ready","jquery.makeCollapsible","skins.vector.js","ext.centralNotice.geoIP","ext.charinsert","ext.gadget.ReferenceTooltips","ext.gadget.charinsert","ext.gadget.extra-toolbar-buttons","ext.gadget.refToolbar","ext.gadget.switcher","ext.urlShortener.toolbar","ext.centralauth.centralautologin","mmv.bootstrap","ext.popups","ext.visualEditor.desktopArticleTarget.init","ext.visualEditor.targetLoader","ext.echo.centralauth","ext.eventLogging","ext.wikimediaEvents","ext.navigationTiming","ext.uls.interface","ext.cx.eventlogging.campaigns","ext.checkUser.clientHints", "ext.growthExperiments.SuggestedEditSession","wikibase.sidebar.tracking"];</script> <script>(RLQ=window.RLQ||[]).push(function(){mw.loader.impl(function(){return["user.options@12s5i",function($,jQuery,require,module){mw.user.tokens.set({"patrolToken":"+\\","watchToken":"+\\","csrfToken":"+\\"}); }];});});</script> <link rel="stylesheet" href="/w/load.php?lang=en&modules=ext.charinsert.styles%7Cext.uls.interlanguage%7Cext.visualEditor.desktopArticleTarget.noscript%7Cext.wikimediaBadges%7Cext.wikimediamessages.styles%7Cjquery.makeCollapsible.styles%7Cskins.vector.icons%2Cstyles%7Cskins.vector.search.codex.styles&only=styles&skin=vector-2022"> <script async="" src="/w/load.php?lang=en&modules=startup&only=scripts&raw=1&skin=vector-2022"></script> <meta name="ResourceLoaderDynamicStyles" content=""> <link rel="stylesheet" href="/w/load.php?lang=en&modules=site.styles&only=styles&skin=vector-2022"> <meta name="generator" content="MediaWiki 1.44.0-wmf.4"> <meta name="referrer" content="origin"> <meta name="referrer" content="origin-when-cross-origin"> <meta name="robots" content="noindex,nofollow,max-image-preview:standard"> <meta name="format-detection" content="telephone=no"> <meta name="viewport" content="width=1120"> <meta property="og:title" content="View source for Marketing management - Wikipedia"> <meta property="og:type" content="website"> <link rel="preconnect" href="//upload.wikimedia.org"> <link rel="alternate" media="only screen and (max-width: 640px)" href="//en.m.wikipedia.org/wiki/Marketing_management"> <link rel="alternate" type="application/x-wiki" title="Edit this page" href="/w/index.php?title=Marketing_management&action=edit"> <link rel="apple-touch-icon" href="/static/apple-touch/wikipedia.png"> <link rel="icon" href="/static/favicon/wikipedia.ico"> <link rel="search" type="application/opensearchdescription+xml" href="/w/rest.php/v1/search" title="Wikipedia (en)"> <link rel="EditURI" type="application/rsd+xml" href="//en.wikipedia.org/w/api.php?action=rsd"> <link rel="canonical" href="https://en.wikipedia.org/wiki/Marketing_management"> <link rel="license" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en"> <link rel="alternate" type="application/atom+xml" title="Wikipedia Atom feed" href="/w/index.php?title=Special:RecentChanges&feed=atom"> <link rel="dns-prefetch" href="//login.wikimedia.org"> </head> <body class="skin--responsive skin-vector skin-vector-search-vue mediawiki ltr sitedir-ltr mw-hide-empty-elt ns-0 ns-subject mw-editable page-Marketing_management rootpage-Marketing_management skin-vector-2022 action-edit"><a class="mw-jump-link" href="#bodyContent">Jump to content</a> <div class="vector-header-container"> <header class="vector-header mw-header"> <div class="vector-header-start"> <nav class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-dropdown" class="vector-dropdown vector-main-menu-dropdown vector-button-flush-left vector-button-flush-right" > <input type="checkbox" id="vector-main-menu-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-main-menu-dropdown" class="vector-dropdown-checkbox " aria-label="Main menu" > <label id="vector-main-menu-dropdown-label" for="vector-main-menu-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-menu mw-ui-icon-wikimedia-menu"></span> <span class="vector-dropdown-label-text">Main menu</span> </label> <div class="vector-dropdown-content"> <div id="vector-main-menu-unpinned-container" class="vector-unpinned-container"> <div id="vector-main-menu" class="vector-main-menu vector-pinnable-element"> <div class="vector-pinnable-header vector-main-menu-pinnable-header vector-pinnable-header-unpinned" data-feature-name="main-menu-pinned" data-pinnable-element-id="vector-main-menu" data-pinned-container-id="vector-main-menu-pinned-container" data-unpinned-container-id="vector-main-menu-unpinned-container" > <div class="vector-pinnable-header-label">Main menu</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-main-menu.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-main-menu.unpin">hide</button> </div> <div id="p-navigation" class="vector-menu mw-portlet mw-portlet-navigation" > <div class="vector-menu-heading"> Navigation </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-mainpage-description" class="mw-list-item"><a href="/wiki/Main_Page" title="Visit the main page [z]" accesskey="z"><span>Main page</span></a></li><li id="n-contents" class="mw-list-item"><a href="/wiki/Wikipedia:Contents" title="Guides to browsing Wikipedia"><span>Contents</span></a></li><li id="n-currentevents" class="mw-list-item"><a href="/wiki/Portal:Current_events" title="Articles related to current events"><span>Current events</span></a></li><li id="n-randompage" class="mw-list-item"><a href="/wiki/Special:Random" title="Visit a randomly selected article [x]" accesskey="x"><span>Random article</span></a></li><li id="n-aboutsite" class="mw-list-item"><a href="/wiki/Wikipedia:About" title="Learn about Wikipedia and how it works"><span>About Wikipedia</span></a></li><li id="n-contactpage" class="mw-list-item"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us" title="How to contact Wikipedia"><span>Contact us</span></a></li> </ul> </div> </div> <div id="p-interaction" class="vector-menu mw-portlet mw-portlet-interaction" > <div class="vector-menu-heading"> Contribute </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="n-help" class="mw-list-item"><a href="/wiki/Help:Contents" title="Guidance on how to use and edit Wikipedia"><span>Help</span></a></li><li id="n-introduction" class="mw-list-item"><a href="/wiki/Help:Introduction" title="Learn how to edit Wikipedia"><span>Learn to edit</span></a></li><li id="n-portal" class="mw-list-item"><a href="/wiki/Wikipedia:Community_portal" title="The hub for editors"><span>Community portal</span></a></li><li id="n-recentchanges" class="mw-list-item"><a href="/wiki/Special:RecentChanges" title="A list of recent changes to Wikipedia [r]" accesskey="r"><span>Recent changes</span></a></li><li id="n-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_upload_wizard" title="Add images or other media for use on Wikipedia"><span>Upload file</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <a href="/wiki/Main_Page" class="mw-logo"> <img class="mw-logo-icon" src="/static/images/icons/wikipedia.png" alt="" aria-hidden="true" height="50" width="50"> <span class="mw-logo-container skin-invert"> <img class="mw-logo-wordmark" alt="Wikipedia" src="/static/images/mobile/copyright/wikipedia-wordmark-en.svg" style="width: 7.5em; height: 1.125em;"> <img class="mw-logo-tagline" alt="The Free Encyclopedia" src="/static/images/mobile/copyright/wikipedia-tagline-en.svg" width="117" height="13" style="width: 7.3125em; height: 0.8125em;"> </span> </a> </div> <div class="vector-header-end"> <div id="p-search" role="search" class="vector-search-box-vue vector-search-box-collapses vector-search-box-show-thumbnail vector-search-box-auto-expand-width vector-search-box"> <a href="/wiki/Special:Search" class="cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only search-toggle" title="Search Wikipedia [f]" accesskey="f"><span class="vector-icon mw-ui-icon-search mw-ui-icon-wikimedia-search"></span> <span>Search</span> </a> <div class="vector-typeahead-search-container"> <div class="cdx-typeahead-search cdx-typeahead-search--show-thumbnail cdx-typeahead-search--auto-expand-width"> <form action="/w/index.php" id="searchform" class="cdx-search-input cdx-search-input--has-end-button"> <div id="simpleSearch" class="cdx-search-input__input-wrapper" data-search-loc="header-moved"> <div class="cdx-text-input cdx-text-input--has-start-icon"> <input class="cdx-text-input__input" type="search" name="search" placeholder="Search Wikipedia" aria-label="Search Wikipedia" autocapitalize="sentences" title="Search Wikipedia [f]" accesskey="f" id="searchInput" > <span class="cdx-text-input__icon cdx-text-input__start-icon"></span> </div> <input type="hidden" name="title" value="Special:Search"> </div> <button class="cdx-button cdx-search-input__end-button">Search</button> </form> </div> </div> </div> <nav class="vector-user-links vector-user-links-wide" aria-label="Personal tools"> <div class="vector-user-links-main"> <div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-appearance mw-ui-icon-wikimedia-appearance"></span> <span class="vector-dropdown-label-text">Appearance</span> </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Marketing+management&returntoquery=action%3Dedit" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Marketing+management&returntoquery=action%3Dedit" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o" class=""><span>Log in</span></a> </li> </ul> </div> </div> </div> <div id="vector-user-links-dropdown" class="vector-dropdown vector-user-menu vector-button-flush-right vector-user-menu-logged-out" title="Log in and more options" > <input type="checkbox" id="vector-user-links-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-user-links-dropdown" class="vector-dropdown-checkbox " aria-label="Personal tools" > <label id="vector-user-links-dropdown-label" for="vector-user-links-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-ellipsis mw-ui-icon-wikimedia-ellipsis"></span> <span class="vector-dropdown-label-text">Personal tools</span> </label> <div class="vector-dropdown-content"> <div id="p-personal" class="vector-menu mw-portlet mw-portlet-personal user-links-collapsible-item" title="User menu" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport" class="user-links-collapsible-item mw-list-item"><a href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en"><span>Donate</span></a></li><li id="pt-createaccount" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:CreateAccount&returnto=Marketing+management&returntoquery=action%3Dedit" title="You are encouraged to create an account and log in; however, it is not mandatory"><span class="vector-icon mw-ui-icon-userAdd mw-ui-icon-wikimedia-userAdd"></span> <span>Create account</span></a></li><li id="pt-login" class="user-links-collapsible-item mw-list-item"><a href="/w/index.php?title=Special:UserLogin&returnto=Marketing+management&returntoquery=action%3Dedit" title="You're encouraged to log in; however, it's not mandatory. [o]" accesskey="o"><span class="vector-icon mw-ui-icon-logIn mw-ui-icon-wikimedia-logIn"></span> <span>Log in</span></a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing"><span>learn more</span></a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y"><span>Contributions</span></a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n"><span>Talk</span></a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <h1 id="firstHeading" class="firstHeading mw-first-heading">View source for Marketing management</h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="This article exist only in this language. Add the article for other languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-0" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">Add languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> <div class="after-portlet after-portlet-lang"><span class="uls-after-portlet-link"></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Marketing_management" title="View the content page [c]" accesskey="c"><span>Article</span></a></li><li id="ca-talk" class="vector-tab-noicon mw-list-item"><a href="/wiki/Talk:Marketing_management" rel="discussion" title="Discuss improvements to the content page [t]" accesskey="t"><span>Talk</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Change language variant" > <label id="vector-variants-dropdown-label" for="vector-variants-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">English</span> </label> <div class="vector-dropdown-content"> <div id="p-variants" class="vector-menu mw-portlet mw-portlet-variants emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> </div> </div> </nav> </div> <div id="right-navigation" class="vector-collapsible"> <nav aria-label="Views"> <div id="p-views" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-views" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-view" class="vector-tab-noicon mw-list-item"><a href="/wiki/Marketing_management"><span>Read</span></a></li><li id="ca-edit" class="selected vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Marketing_management&action=edit" title="Edit this page"><span>Edit</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Marketing_management&action=history" title="Past revisions of this page [h]" accesskey="h"><span>View history</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Tools" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Tools</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Tools</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">hide</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="More options" > <div class="vector-menu-heading"> Actions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="vector-more-collapsible-item mw-list-item"><a href="/wiki/Marketing_management"><span>Read</span></a></li><li id="ca-more-edit" class="selected vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Marketing_management&action=edit" title="Edit this page [e]" accesskey="e"><span>Edit</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Marketing_management&action=history"><span>View history</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Special:WhatLinksHere/Marketing_management" title="List of all English Wikipedia pages containing links to this page [j]" accesskey="j"><span>What links here</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Special:RecentChangesLinked/Marketing_management" rel="nofollow" title="Recent changes in pages linked from this page [k]" accesskey="k"><span>Related changes</span></a></li><li id="t-upload" class="mw-list-item"><a href="/wiki/Wikipedia:File_Upload_Wizard" title="Upload files [u]" accesskey="u"><span>Upload file</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Special:SpecialPages" title="A list of all special pages [q]" accesskey="q"><span>Special pages</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Marketing_management&action=info" title="More information about this page"><span>Page information</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Special:UrlShortener&url=https%3A%2F%2Fen.wikipedia.org%2Fw%2Findex.php%3Ftitle%3DMarketing_management%26action%3Dedit"><span>Get shortened URL</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Special:QrCode&url=https%3A%2F%2Fen.wikipedia.org%2Fw%2Findex.php%3Ftitle%3DMarketing_management%26action%3Dedit"><span>Download QR code</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> In other projects </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1143466" title="Structured data on this page hosted by Wikidata [g]" accesskey="g"><span>Wikidata item</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Page tools"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Appearance</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">hide</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> </div> <div id="contentSub"><div id="mw-content-subtitle">← <a href="/wiki/Marketing_management" title="Marketing management">Marketing management</a></div></div> <div id="mw-content-text" class="mw-body-content"><p>You do not have permission to edit this page, for the following reasons: </p> <ul class="permissions-errors"><li class="mw-permissionerror-blockedtext"> <div id="mw-blocked-text" style="border: 1px solid #AAA; background-color: var(--background-color-warning-subtle, ivory); color: inherit; padding: 1.5em; width: 100%; box-sizing: border-box;"> <div style="text-align: center;"><span style="font-size: 26px;"><span typeof="mw:File"><a href="/wiki/File:Stop_hand_nuvola.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/50px-Stop_hand_nuvola.svg.png" decoding="async" width="50" height="50" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/75px-Stop_hand_nuvola.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/100px-Stop_hand_nuvola.svg.png 2x" data-file-width="240" data-file-height="240" /></a></span><b> This IP address has been <a href="/wiki/Wikipedia:Blocking_policy" title="Wikipedia:Blocking policy">blocked</a> from <i>editing</i> Wikipedia.</b></span><br /><span style="font-size: 18px;">This does not affect your ability to <i>read</i> Wikipedia pages.</span></div><div class="paragraphbreak" style="margin-top:0.5em"></div><b>Most people who see this message have done nothing wrong.</b> Some kinds of blocks restrict editing from specific service providers or telecom companies in response to recent abuse or vandalism, and can sometimes affect other users who are unrelated to that abuse. Review the information below for assistance if you do not believe that you have done anything wrong.<div class="paragraphbreak" style="margin-top:0.5em"></div> <p>The IP address or range 8.222.128.0/17 has been <a href="/wiki/Wikipedia:Blocking_policy" title="Wikipedia:Blocking policy">blocked</a> by <a href="/wiki/User:L235" title="User:L235">‪L235‬</a> for the following reason(s): </p> <div style="padding:10px; background:var(--background-color-base, white); color:inherit; border:1px #666 solid;"> <div class="user-block colocation-webhost" style="margin-bottom: 0.5em; background-color: #ffefd5; border: 1px solid #AAA; padding: 0.7em;"> <figure class="mw-halign-left" typeof="mw:File"><span><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Server-multiple.svg/40px-Server-multiple.svg.png" decoding="async" width="40" height="57" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/53/Server-multiple.svg/60px-Server-multiple.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/53/Server-multiple.svg/80px-Server-multiple.svg.png 2x" data-file-width="744" data-file-height="1052" /></span><figcaption></figcaption></figure><b>The <a href="/wiki/IP_address" title="IP address">IP address</a> that you are currently using has been blocked because it is believed to be a <a href="/wiki/Web_hosting_service" title="Web hosting service">web host provider</a> or <a href="/wiki/Colocation_centre" title="Colocation centre">colocation provider</a>.</b> To prevent abuse, <a href="/wiki/Wikipedia:Open_proxies" title="Wikipedia:Open proxies">web hosts and colocation providers may be blocked</a> from editing Wikipedia. <div style="border-top: 1px solid #AAA; clear: both">You will not be able to edit Wikipedia using a web host or colocation provider because it hides your IP address, much like a <a href="/wiki/Wikipedia:Open_proxies" title="Wikipedia:Open proxies">proxy</a> or <a href="/wiki/Virtual_private_network" title="Virtual private network">VPN</a>. <p><b>We recommend that you attempt to use another connection to edit.</b> For example, if you use a proxy or VPN to connect to the internet, turn it off when editing Wikipedia. If you edit using a mobile connection, try using a Wi-Fi connection, and vice versa. If you are using a corporate internet connection, switch to a different Wi-Fi network. If you have a Wikipedia account, please log in. </p><p>If you do not have any other way to edit Wikipedia, you will need to <a href="/wiki/Wikipedia:IP_block_exemption#Requesting_and_granting_exemption" title="Wikipedia:IP block exemption">request an IP block exemption</a>. </p> <style data-mw-deduplicate="TemplateStyles:r1214851843">.mw-parser-output .hidden-begin{box-sizing:border-box;width:100%;padding:5px;border:none;font-size:95%}.mw-parser-output .hidden-title{font-weight:bold;line-height:1.6;text-align:left}.mw-parser-output .hidden-content{text-align:left}@media all and (max-width:500px){.mw-parser-output .hidden-begin{width:auto!important;clear:none!important;float:none!important}}</style><div class="hidden-begin mw-collapsible mw-collapsed" style=""><div class="hidden-title skin-nightmode-reset-color" style="text-align:center;">How to appeal if you are confident that your connection does not use a colocation provider's IP address:</div><div class="hidden-content mw-collapsible-content" style=""> If you are confident that you are not using a web host, you may <a href="/wiki/Wikipedia:Appealing_a_block" title="Wikipedia:Appealing a block">appeal this block</a> by adding the following text on your <a href="/wiki/Help:Talk_pages" title="Help:Talk pages">talk page</a>: <code>{{<a href="/wiki/Template:Unblock" title="Template:Unblock">unblock</a>|reason=Caught by a colocation web host block but this host or IP is not a web host. My IP address is _______. <i>Place any further information here.</i> ~~~~}}</code>. <b>You must fill in the blank with your IP address for this block to be investigated.</b> Your IP address can be determined <span class="plainlinks"><b><a class="external text" href="https://en.wikipedia.org/wiki/Wikipedia:Get_my_IP_address?withJS=MediaWiki:Get-my-ip.js">here</a></b></span>. Alternatively, if you wish to keep your IP address private you can use the <a href="/wiki/Wikipedia:Unblock_Ticket_Request_System" title="Wikipedia:Unblock Ticket Request System">unblock ticket request system</a>. There are several reasons you might be editing using the IP address of a web host or colocation provider (such as if you are using VPN software or a business network); please use this method of appeal only if you think your IP address is in fact not a web host or colocation provider.</div></div> <p><span class="sysop-show" style="font-size: 85%;"><span style="border:#707070 solid 1px;background-color:#ffe0e0;padding:2px"><b>Administrators:</b></span> The <a href="/wiki/Wikipedia:IP_block_exemption" title="Wikipedia:IP block exemption">IP block exemption</a> user right should only be applied to allow users to edit using web host in exceptional circumstances, and requests should usually be directed to the functionaries team via email. If you intend to give the IPBE user right, a <a href="/wiki/Wikipedia:CheckUser" title="Wikipedia:CheckUser">CheckUser</a> needs to take a look at the account. This can be requested most easily at <a href="/wiki/Wikipedia:SPI#Quick_CheckUser_requests" class="mw-redirect" title="Wikipedia:SPI">SPI Quick Checkuser Requests</a>. <b>Unblocking</b> an IP or IP range with this template <b>is highly discouraged</b> without at least contacting the blocking administrator.</span> </p> </div></div> </div> <p>This block will expire on 18:23, 24 August 2026. Your current IP address is 8.222.208.146. </p> <div class="paragraphbreak" style="margin-top:0.5em"></div><div style="font-size: 16px;"> <p>Even when blocked, you will <i>usually</i> still be able to edit your <a href="/wiki/Special:MyTalk" title="Special:MyTalk">user talk page</a>, as well as <a href="/wiki/Wikipedia:Emailing_users" title="Wikipedia:Emailing users">email</a> administrators and other editors. </p> </div> <div class="paragraphbreak" style="margin-top:0.5em"></div><div style="font-size: 16px;"> <p>For information on how to proceed, please read the <b><a href="/wiki/Wikipedia:Appealing_a_block#Common_questions" title="Wikipedia:Appealing a block">FAQ for blocked users</a></b> and the <a href="/wiki/Wikipedia:Appealing_a_block" title="Wikipedia:Appealing a block">guideline on block appeals</a>. The <a href="/wiki/Wikipedia:Guide_to_appealing_blocks" title="Wikipedia:Guide to appealing blocks">guide to appealing blocks</a> may also be helpful. </p> </div> <p>Other useful links: <a href="/wiki/Wikipedia:Blocking_policy" title="Wikipedia:Blocking policy">Blocking policy</a> · <a href="/wiki/Help:I_have_been_blocked" title="Help:I have been blocked">Help:I have been blocked</a> </p> </div></li><li class="mw-permissionerror-globalblocking-blockedtext-range"> <div id="mw-blocked-text" style="border: 1px solid #AAA; background-color: var(--background-color-warning-subtle, ivory); color: inherit; padding: 1.5em; width: 100%; box-sizing: border-box;"> <div style="text-align: center;"><span style="font-size: 26px;"><span typeof="mw:File"><a href="/wiki/File:Stop_hand_nuvola.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/50px-Stop_hand_nuvola.svg.png" decoding="async" width="50" height="50" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/75px-Stop_hand_nuvola.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f1/Stop_hand_nuvola.svg/100px-Stop_hand_nuvola.svg.png 2x" data-file-width="240" data-file-height="240" /></a></span><b> This IP address range has been <a href="https://meta.wikimedia.org/wiki/Global_blocks" class="extiw" title="m:Global blocks">globally blocked</a>.</b></span><br /><span style="font-size: 18px;">This does not affect your ability to <i>read</i> Wikipedia pages.</span></div><div class="paragraphbreak" style="margin-top:0.5em"></div><b>Most people who see this message have done nothing wrong.</b> Some kinds of blocks restrict editing from specific service providers or telecom companies in response to recent abuse or vandalism, and can sometimes affect other users who are unrelated to that abuse. Review the information below for assistance if you do not believe that you have done anything wrong.<div class="paragraphbreak" style="margin-top:0.5em"></div><div class="paragraphbreak" style="margin-top:0.5em"></div> <p>This block affects editing on all Wikimedia wikis. </p><p>The IP address or range 8.222.128.0/17 has been globally <a href="/wiki/Wikipedia:Blocking_policy" title="Wikipedia:Blocking policy">blocked</a> by <a href="/wiki/User:Jon_Kolbert" title="User:Jon Kolbert">‪Jon Kolbert‬</a> for the following reason(s): </p> <div style="padding:10px; background:var(--background-color-base, white); color:inherit; border:1px #666 solid;"> <p><a href="https://meta.wikimedia.org/wiki/Special:MyLanguage/NOP" class="extiw" title="m:Special:MyLanguage/NOP">Open proxy/Webhost</a>: See the <a href="https://meta.wikimedia.org/wiki/WM:OP/H" class="extiw" title="m:WM:OP/H">help page</a> if you are affected </p> </div> <p>This block will expire on 15:12, 27 August 2028. Your current IP address is 8.222.208.146. </p> <div class="paragraphbreak" style="margin-top:0.5em"></div><div style="font-size: 16px;"> <p>Even while globally blocked, you will <i>usually</i> still be able to edit pages on <a href="https://meta.wikimedia.org/wiki/" class="extiw" title="m:">Meta-Wiki</a>. </p> </div> <div class="paragraphbreak" style="margin-top:0.5em"></div><div style="font-size: 16px;"> <p>If you believe you were blocked by mistake, you can find additional information and instructions in the <a href="https://meta.wikimedia.org/wiki/Special:MyLanguage/No_open_proxies" class="extiw" title="m:Special:MyLanguage/No open proxies">No open proxies</a> global policy. Otherwise, to discuss the block please <a href="https://meta.wikimedia.org/wiki/Steward_requests/Global" class="extiw" title="m:Steward requests/Global">post a request for review on Meta-Wiki</a>. You could also send an email to the <a href="https://meta.wikimedia.org/wiki/Special:MyLanguage/Stewards" class="extiw" title="m:Special:MyLanguage/Stewards">stewards</a> <a href="https://meta.wikimedia.org/wiki/Special:MyLanguage/VRT" class="extiw" title="m:Special:MyLanguage/VRT">VRT</a> queue at <kbd>stewards@wikimedia.org</kbd> including all above details. </p> </div> <p>Other useful links: <a href="https://meta.wikimedia.org/wiki/Global_blocks" class="extiw" title="m:Global blocks">Global blocks</a> · <a href="/wiki/Help:I_have_been_blocked" title="Help:I have been blocked">Help:I have been blocked</a> </p> </div></li></ul><hr /> <div id="viewsourcetext">You can view and copy the source of this page:</div><textarea readonly="" accesskey="," id="wpTextbox1" cols="80" rows="25" style="" class="mw-editfont-monospace" lang="en" dir="ltr" name="wpTextbox1">{{Short description|Practical application of marketing in organizations}} {{More citations needed|date=December 2021}} {{Marketing}} {{Business administration}} '''Marketing management''' is the [[Strategy|strategic]] [[Organizational studies|organizational discipline]] that focuses on the practical application of [[marketing]] orientation, techniques and methods inside enterprises and [[organization]]s and on the [[management]] of marketing resources and activities.{{cn|date=July 2024}}<ref> Compare: {{cite book |author1 = D.David Winster Praveenraj |author2 = B. Nandini |author3 = Bushra Tasleem |year = 2023 |chapter = Marketing Management |title = Marketing Management |url = https://books.google.com/books?id=YjnsEAAAQBAJ |publication-place = Bangalore |publisher = Archers & Elevators Publishing House |page = 4 |isbn = 9789394958241 |access-date = 26 July 2024 |quote = Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales. }} </ref><ref> Compare: {{cite book |last1 = Baker |first1 = Michael John |date = 16 September 2017 |chapter = Marketing and corporate strategy |title = Marketing Strategy and Management |url = https://books.google.com/books?id=DSRIEAAAQBAJ |edition = 5, revised |publication-place = London |publisher = Palgrave |page = 52 |isbn = 9781137342133 |access-date = 26 July 2024 |quote = [Philip] Kotler originally defined marketing management as 'the analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target audiences for the purpose of personal or mutual gain.' }} </ref><ref> Compare: {{cite book |last1 = Botter |first1 = Ferna Maria Patricia |year = 2010 |chapter = 5.6: Maatschappelijke ondernemingen en marketing |title = Maatschappelijke ondernemingen: Naar een andere benadering van maatschappelijk ondernemen |url = https://books.google.com/books?id=hsxejBGcGMYC |language = nl |publication-place = Delft |publisher = Eburon Uitgeverij B.V. |page = 167 |isbn = 9789059724556 |access-date = 26 July 2024 |quote = Zo luidt de definitie van marketing management van de American Marketing Association uit 1985: 'Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and services to create exchanges that satisfy individual and organizational objectives.' }} </ref> Compare '''marketology''',<ref> {{cite book |last1 = Hollander |first1 = Stanley C |editor-last1 = Lamb |editor-first1 = Charles W. |editor-last2 = Dunne |editor-first2 = Patrick M. |date = 15 October 2011 |orig-date = 1980 |chapter = Let us contemplate our navels: the need for a sociology of marketers and marketologists |title = Theoretical Developments in Marketing |url = https://books.google.com/books?id=NgYr-TZ_9HMC |edition = reprint |publication-place = Chicago |publisher = Marketing Classics Press |page = 55 |isbn = 9781613112342 |access-date = 26 July 2024 |quote = Marketology (and that ungainly term will help distinguish between study and practice) has and can draw substantially from sociology, anthropology and social psychology. }} </ref> which Aghazadeh defines in terms of "recognizing, generating and disseminating market insight to ensure better market-related decisions".<ref> {{cite book |last1 = Aghazadeh |first1 = Hashem |date = 29 April 2016 |chapter = Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions |title = Principles of Marketology |url = https://books.google.com/books?id=AHwYDAAAQBAJ |volume = 1: Theory |edition = reprint |publication-place = Basingstoke, Hampshire |publisher = Palgrave Macmillan |page = 94 |doi = 10.1057/9781137379320_6 |isbn = 9781137379320 |access-date = 26 July 2024 |quote = The core concept of marketology involves '<i>recognizing, generating and disseminating market insight to ensure better market-related decisions for providing superior value to key stakeholders</i>' [...]. }} </ref> == Structure == Marketing management employs tools from [[economics]] and [[competitive strategy]] to analyze the industry context in which the firm operates. These include [[Porter 5 forces analysis|Porter's five forces]], analysis of [[strategic group]]s of competitors, [[value chain]] analysis and others.<ref name="PorterCS">{{cite book | last = Porter | first = Michael | title = Competitive Strategy (revised ed.) | publisher = [[Free Press (publisher)|The Free Press]] | year = 1998 | isbn = 0-684-84148-7 }}</ref> In competitor analysis, marketers build detailed profiles of each competitor in the market, focusing on their relative competitive strengths and weaknesses using [[SWOT analysis]]. Marketing managers will examine each competitor's cost structure, sources of profits, resources and competencies, competitive [[Positioning (marketing)|positioning]] and [[product differentiation]], degree of [[vertical integration]], historical responses to industry developments, and other factors. Marketing management often implies [[market research]] and [[marketing research]] to perform a primary analysis. For this, a variety of techniques are implemented. Some of the most common ones include: * [[Qualitative marketing research]], such as [[focus groups]] and various types of interviews * [[Quantitative marketing research]], such as [[statistical survey]]s * [[Experimental techniques]] such as [[test market]]s * [[Observational techniques]] such as [[ethnography|ethnographic]] (on-site) observation Marketing managers may also design and oversee various [[environmental scanning]] and [[competitive intelligence]] processes to identify trends and inform the company's [[Marketing strategy|marketing analysis]]. [[File:SWOT en.svg|thumb|Example of SWOT analysis chart]] ===Brand audit=== A [[brand]] [[audit]] is a thorough examination of a brand's current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, six questions should be carefully examined and assessed: #How well the business's current brand strategy is working, #What the company's established resource strengths and weaknesses are #What its external opportunities and threats are #How competitive the business's prices and costs are #How strong the business's competitive position in comparison to its competitors is #What strategic issues are facing the business When a business conducts a brand audit, the [[goal]] is to uncover the business's resource strengths, deficiencies, best market opportunities, outside threats, future profitability, and its competitive standing in comparison to existing competitors. A brand audit establishes the strategic elements needed to improve the brand position and competitive capabilities within the industry. Once a brand is audited, any business that ends up with strong financial performance and market position is more likely than not to have a properly conceived and effectively executed brand strategy. A brand audit examines whether a business's share of the market is increasing, decreasing, or stable. It determines if the company's margin of profit is improving, or decreasing, and how much it is in comparison to the [[profit margin]] of established competitors. Additionally, a brand audit investigates trends in a business's net profits, the return on existing investments, and its established economic value. It determines whether the business's financial strength and credit rating are improving or worsening. This kind of audit also assesses a business's image and reputation with its customers. Furthermore, a brand audit seeks to determine whether a business is [[perceived]] as an industry leader in technology, offering product or service innovations, along with exceptional customer service, among other relevant issues that customers use to decide on a brand of performance. A brand audit usually focuses on a business's strengths and resource capabilities because these are the elements that enhance its competitiveness. A business's competitive strengths can exist in several forms. Some of these forms include skilled or pertinent expertise, valuable physical assets, valuable human assets, valuable organizational assets, valuable intangible assets, competitive capabilities, achievements and attributes that position the business into a competitive advantage, and alliances or cooperative ventures. The basic concept of a brand audit is to determine whether a business's resource strengths are competitive assets or competitive liabilities. This type of audit seeks to ensure that a business maintains a distinctive competence that allows it to build and reinforce its competitive advantage. What's more, a successful brand audit seeks to establish what a business capitalizes on best, its level of expertise, resource strengths, and strongest competitive capabilities, while aiming to identify a business's position and future performance. === Marketing strategy === {{Main|Marketing strategy}} Two customer segments are often selected as targets because they score highly on two dimensions: # The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and # The company has the resources and capabilities to compete for the segment's business, can meet their needs better than the competition, and can do so profitably.<ref name="Clancy&Krieg"/> A commonly cited definition of marketing is simply "meeting needs profitably".<ref name="KotlerMM">{{cite book | last = Kotler | first = Philip. | author-link = Philip Kotler | author2 = Kevin Lane Keller | author2-link = Kevin Lane Keller | title = Marketing Management, 12th ed. | publisher = [[Pearson Prentice Hall]] | year = 2006 | isbn = 0-13-145757-8 | url = https://archive.org/details/marketingmanagem00phil }}</ref> The implication of selecting target segments is that the business will subsequently allocate more resources to acquire and retain customers in the target segments than it will for other, non-targeted customers. In some cases, the firm may go so far as to turn away customers who are not in its target segment. The doorman at a swanky nightclub, for example, may deny entry to unfashionably dressed individuals because the business has made a strategic decision to target the "high fashion" segment of nightclub patrons. In conjunction with targeting decisions, marketing managers will identify the desired [[Positioning (marketing)|positioning]] they want the company, product, or brand to occupy in the target customer's mind. This positioning is often an encapsulation of a key benefit the company's product or service offers that is [[Product differentiation|differentiated]] and superior to the benefits offered by competitive products.<ref name="Ries&Trout">{{cite book | last = Ries | first = Al | author2=Jack Trout | author2-link=Jack Trout | title = Positioning: The Battle for Your Mind (20th-anniversary ed.) | publisher = [[McGraw-Hill]] | year = 2000 | isbn = 0-07-135916-8 }}</ref> For example, [[Volvo Cars|Volvo]] has traditionally positioned its products in the [[automobile]] market in North America in order to be perceived as the leader in "safety", whereas [[BMW]] has traditionally positioned its brand to be perceived as the leader in "performance". Ideally, a firm's positioning can be maintained over a long period of time because the company possesses or can develop, some form of [[sustainable competitive advantage]].<ref name="PorterCA">{{cite book | last = Porter | first = Michael | title = Competitive Advantage (revised ed.) | publisher = [[Free Press (publisher)|The Free Press]] | year = 1998 | isbn = 0-684-84146-0 }}</ref> The positioning should also be sufficiently relevant to the target segment such that it will drive the purchasing behavior of target customers.<ref name="Ries&Trout"/> To sum up, the marketing branch of a company is to deal with the selling and popularity of its products among people and its customers, as the central and eventual goal of a company is customer satisfaction and the return of revenue. === Implementation planning === {{Main|Marketing plan}} [[Image: Marketing Metrics Continuum.svg|thumb|300px|The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic.]] If the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make their own key strategic decisions and develop a [[marketing strategy]] designed to maximize the [[revenue]]s and [[Profit (accounting)|profits]] of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, [[market share]], long-term profitability, or other goals. After the firm's strategic objectives have been identified, the target market selected, and the desired positioning for the company, product, or brand has been determined, marketing managers focus on how to best implement the chosen strategy. Traditionally, this has involved implementation planning across the "4 Ps": [[product management]], pricing (at what price slot does a producer position a product, e.g. low, medium, or high price), place (the place or area where the products are going to be sold, which could be local, regional, countrywide or international) (i.e. sales and [[Distribution (business)|distribution]] channels), and promotion. Taken together, the company's implementation choices across the 4 P's are often described as the [[marketing mix]], meaning the mix of elements the business will employ to "[[go to market]]" and execute the marketing strategy. The overall goal for the marketing mix is to consistently deliver a compelling [[value proposition]] that reinforces the firm's chosen positioning, builds [[customer loyalty]] and [[brand equity]] among target customers, and achieves the firm's marketing and financial objectives. In many cases, marketing management will develop a [[marketing plan]] to specify how the company will execute the chosen strategy and achieve the business's objectives. The content of [[Marketing plan|marketing plans]] varies for each firm, but commonly includes: * An executive summary * Situation analysis to summarize facts and insights gained from market research and marketing analysis * The company's mission statement or long-term strategic vision * A statement of the company's key objectives often subdivided into marketing objectives and financial objectives * The marketing strategy the business has chosen, specifying the target segments to be pursued and the competitive positioning to be achieved * Implementation choices for each element of the marketing mix (the 4 Ps) === Project, process, and vendor management === More broadly, marketing managers work to design and improve the effectiveness of core marketing [[Business process|processes]], such as [[new product development]], [[brand management]], [[marketing communications]], and pricing. Marketers may employ the tools of [[business process re-engineering]] to ensure these processes are properly designed, and use a variety of [[Business process management|process management]] techniques to keep them operating smoothly. Effective execution may require management of both internal resources and a variety of external vendors and service providers, such as the firm's [[advertising agency]]. Marketers may therefore coordinate with the company's Purchasing department on the procurement of these services. Under the area of marketing agency management (i.e. working with external marketing agencies and suppliers) are techniques such as agency performance evaluation, scope of work, incentive compensation, [[ERFx]]'s and storage of agency information in a supplier [[database]]. === Reporting, measurement, feedback and control systems === Marketing management employs a variety of metrics to measure progress against objectives. It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a [[cost-efficient]] manner. Marketing management therefore often makes use of various organizational control systems, such as [[Sales_operations#Sales_forecasting|sales forecast]]s, and sales force and reseller [[incentive]] programs, [[sales force management system]]s, and [[customer relationship management]] tools (CRM). Some software vendors have begun using the term ''[[Customer_relationship_management#Customer_data_platform|customer data platform]]'' or ''marketing resource management'' to describe systems that facilitate an integrated approach for controlling marketing resources. In some cases, these efforts may be linked to various [[supply chain management]] systems, such as [[enterprise resource planning]] (ERP), [[material requirements planning]] (MRP), [[Efficient Consumer Response|efficient consumer response]] (ECR), and [[Field inventory management|inventory management]] systems. === International marketing management === [[Globalization]] has led some firms to market beyond the borders of their home countries, making [[international marketing]] a part of those firms' marketing strategy.<ref>Joshi, Rakesh Mohan, (2005) ''International Marketing'', [[Oxford University Press]], New Delhi and New York {{ISBN|0-19-567123-6}}</ref> Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, [[corporate culture]], and [[Industry (economics)|industry]] context. For example, in a small- and medium-sized enterprises, the managing marketer may contribute to both managerial and marketing operations roles for the company brands. In a large consumer products company, the marketing manager may act as the overall [[general manager]] of his or her assigned product.<ref>Kotler, P. and Keller, K.L. ''Marketing Management,'' 12th ed., Pearson, 2006, {{ISBN|0-13-145757-8}}</ref> To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, [[Objectivity (philosophy)|objective]] understanding of their own business and the [[Market (economics)|market]] in which they operate.<ref name="Clancy&Krieg">{{cite book | last = Clancy | first = Kevin J. | author2 = Peter C. Kriegafsd | title = Counter intuitive Marketing | publisher = [[Free Press (publisher)|The Free Press]] | year = 2000 | isbn = 0-684-85555-0 | url = https://archive.org/details/counterintuitive00clan }}</ref> In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of [[strategic planning]]. == See also == * [[Marketing effectiveness]] * [[Predictive analytics]] * [[Strategic management]] * [[Outline of marketing]] == References == {{Reflist|2}} == Further reading == *{{cite book |last=Lenskold |first=James D. |title=The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold |url=https://books.google.com/books?id=-ByzlitSB9QC |publisher=McGraw-Hill Professional |year=2003 |access-date=2008-11-03 |isbn=0-07-141363-4 |ref=james_lenskold }} *{{cite book |last=Patterson |first=Laura |title=Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization |publisher=Racom Communications |year=2008 |isbn=978-1-933199-15-3 |ref=laura_patterson }} *{{cite journal |author1=Klein, A. S. |author2=Masi, R. J. |author3=Weidner II, C. K. |title=Organization Culture, Distribution and Amount of Control, and Perceptions of Quality: An Empirical Study of Linkages |journal= Group & Organization Management |volume= 20|issue= 2 |year=1995 |doi=10.1177/1059601195202004 |s2cid=145719140 |ref=klein }} == External links == * {{Wikibooks-inline|Marketing}} * {{Wikiquote-inline}} {{Management}} {{Authority control}} {{DEFAULTSORT:Marketing Management}} [[Category:Marketing]] [[Category:Strategic management]] </textarea><div class="templatesUsed"><div class="mw-templatesUsedExplanation"><p><span id="templatesused">Pages transcluded onto the current version of this page<span class="posteditwindowhelplinks"> (<a href="/wiki/Help:Transclusion" title="Help:Transclusion">help</a>)</span>:</span> </p></div><ul> <li><a href="/wiki/Template:Ambox" title="Template:Ambox">Template:Ambox</a> (<a href="/w/index.php?title=Template:Ambox&action=edit" title="Template:Ambox">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Authority_control" title="Template:Authority control">Template:Authority control</a> (<a href="/w/index.php?title=Template:Authority_control&action=edit" title="Template:Authority control">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Business_administration" title="Template:Business administration">Template:Business administration</a> (<a href="/w/index.php?title=Template:Business_administration&action=edit" title="Template:Business administration">edit</a>) </li><li><a href="/wiki/Template:Catalog_lookup_link" title="Template:Catalog lookup link">Template:Catalog lookup link</a> (<a href="/w/index.php?title=Template:Catalog_lookup_link&action=edit" title="Template:Catalog lookup link">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Category_handler" title="Template:Category handler">Template:Category handler</a> (<a href="/w/index.php?title=Template:Category_handler&action=edit" title="Template:Category handler">view source</a>) (protected)</li><li><a href="/wiki/Template:Citation_needed" title="Template:Citation needed">Template:Citation needed</a> (<a href="/w/index.php?title=Template:Citation_needed&action=edit" title="Template:Citation needed">view source</a>) (protected)</li><li><a href="/wiki/Template:Cite_book" title="Template:Cite book">Template:Cite book</a> (<a href="/w/index.php?title=Template:Cite_book&action=edit" title="Template:Cite book">view source</a>) (protected)</li><li><a href="/wiki/Template:Cite_journal" title="Template:Cite journal">Template:Cite journal</a> (<a href="/w/index.php?title=Template:Cite_journal&action=edit" title="Template:Cite journal">view source</a>) (protected)</li><li><a href="/wiki/Template:Cn" class="mw-redirect" title="Template:Cn">Template:Cn</a> (<a href="/w/index.php?title=Template:Cn&action=edit" class="mw-redirect" title="Template:Cn">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Delink" title="Template:Delink">Template:Delink</a> (<a href="/w/index.php?title=Template:Delink&action=edit" title="Template:Delink">view source</a>) (protected)</li><li><a href="/wiki/Template:Find_sources_mainspace" title="Template:Find sources mainspace">Template:Find sources mainspace</a> (<a href="/w/index.php?title=Template:Find_sources_mainspace&action=edit" title="Template:Find sources mainspace">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Fix" title="Template:Fix">Template:Fix</a> (<a href="/w/index.php?title=Template:Fix&action=edit" title="Template:Fix">view source</a>) (protected)</li><li><a href="/wiki/Template:Fix/category" title="Template:Fix/category">Template:Fix/category</a> (<a href="/w/index.php?title=Template:Fix/category&action=edit" title="Template:Fix/category">view source</a>) (protected)</li><li><a href="/wiki/Template:Hlist/styles.css" title="Template:Hlist/styles.css">Template:Hlist/styles.css</a> (<a href="/w/index.php?title=Template:Hlist/styles.css&action=edit" title="Template:Hlist/styles.css">view source</a>) (protected)</li><li><a href="/wiki/Template:ISBN" title="Template:ISBN">Template:ISBN</a> (<a href="/w/index.php?title=Template:ISBN&action=edit" title="Template:ISBN">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Icon" title="Template:Icon">Template:Icon</a> (<a href="/w/index.php?title=Template:Icon&action=edit" title="Template:Icon">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Main" title="Template:Main">Template:Main</a> (<a href="/w/index.php?title=Template:Main&action=edit" title="Template:Main">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Main_other" title="Template:Main other">Template:Main other</a> (<a href="/w/index.php?title=Template:Main_other&action=edit" title="Template:Main other">view source</a>) (protected)</li><li><a href="/wiki/Template:Management" title="Template:Management">Template:Management</a> (<a href="/w/index.php?title=Template:Management&action=edit" title="Template:Management">edit</a>) </li><li><a href="/wiki/Template:Marketing" title="Template:Marketing">Template:Marketing</a> (<a href="/w/index.php?title=Template:Marketing&action=edit" title="Template:Marketing">edit</a>) </li><li><a href="/wiki/Template:More_citations_needed" title="Template:More citations needed">Template:More citations needed</a> (<a href="/w/index.php?title=Template:More_citations_needed&action=edit" title="Template:More citations needed">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Navbox" title="Template:Navbox">Template:Navbox</a> (<a href="/w/index.php?title=Template:Navbox&action=edit" title="Template:Navbox">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Pagetype" title="Template:Pagetype">Template:Pagetype</a> (<a href="/w/index.php?title=Template:Pagetype&action=edit" title="Template:Pagetype">view source</a>) (protected)</li><li><a href="/wiki/Template:Portal-inline" title="Template:Portal-inline">Template:Portal-inline</a> (<a href="/w/index.php?title=Template:Portal-inline&action=edit" title="Template:Portal-inline">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Reflist" title="Template:Reflist">Template:Reflist</a> (<a href="/w/index.php?title=Template:Reflist&action=edit" title="Template:Reflist">view source</a>) (protected)</li><li><a href="/wiki/Template:Reflist/styles.css" title="Template:Reflist/styles.css">Template:Reflist/styles.css</a> (<a href="/w/index.php?title=Template:Reflist/styles.css&action=edit" title="Template:Reflist/styles.css">view source</a>) (protected)</li><li><a href="/wiki/Template:SDcat" title="Template:SDcat">Template:SDcat</a> (<a href="/w/index.php?title=Template:SDcat&action=edit" title="Template:SDcat">view source</a>) (protected)</li><li><a href="/wiki/Template:Short_description" title="Template:Short description">Template:Short description</a> (<a href="/w/index.php?title=Template:Short_description&action=edit" title="Template:Short description">view source</a>) (protected)</li><li><a href="/wiki/Template:Short_description/lowercasecheck" title="Template:Short description/lowercasecheck">Template:Short description/lowercasecheck</a> (<a href="/w/index.php?title=Template:Short_description/lowercasecheck&action=edit" title="Template:Short description/lowercasecheck">view source</a>) (protected)</li><li><a href="/wiki/Template:Sidebar_with_collapsible_lists" title="Template:Sidebar with collapsible lists">Template:Sidebar with collapsible lists</a> (<a href="/w/index.php?title=Template:Sidebar_with_collapsible_lists&action=edit" title="Template:Sidebar with collapsible lists">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Sister-inline" title="Template:Sister-inline">Template:Sister-inline</a> (<a href="/w/index.php?title=Template:Sister-inline&action=edit" title="Template:Sister-inline">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Tooltip" title="Template:Tooltip">Template:Tooltip</a> (<a href="/w/index.php?title=Template:Tooltip&action=edit" title="Template:Tooltip">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Tooltip/styles.css" title="Template:Tooltip/styles.css">Template:Tooltip/styles.css</a> (<a href="/w/index.php?title=Template:Tooltip/styles.css&action=edit" title="Template:Tooltip/styles.css">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Wikibooks-inline" class="mw-redirect" title="Template:Wikibooks-inline">Template:Wikibooks-inline</a> (<a href="/w/index.php?title=Template:Wikibooks-inline&action=edit" class="mw-redirect" title="Template:Wikibooks-inline">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Wikibooks_inline" title="Template:Wikibooks inline">Template:Wikibooks inline</a> (<a href="/w/index.php?title=Template:Wikibooks_inline&action=edit" title="Template:Wikibooks inline">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Wikiquote-inline" title="Template:Wikiquote-inline">Template:Wikiquote-inline</a> (<a href="/w/index.php?title=Template:Wikiquote-inline&action=edit" title="Template:Wikiquote-inline">view source</a>) (extended confirmed protected)</li><li><a href="/wiki/Template:Yesno" title="Template:Yesno">Template:Yesno</a> (<a href="/w/index.php?title=Template:Yesno&action=edit" title="Template:Yesno">view source</a>) (protected)</li><li><a href="/wiki/Template:Yesno-no" title="Template:Yesno-no">Template:Yesno-no</a> (<a href="/w/index.php?title=Template:Yesno-no&action=edit" title="Template:Yesno-no">view source</a>) (template editor protected)</li><li><a href="/wiki/Template:Yesno-yes" title="Template:Yesno-yes">Template:Yesno-yes</a> (<a href="/w/index.php?title=Template:Yesno-yes&action=edit" title="Template:Yesno-yes">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Arguments" title="Module:Arguments">Module:Arguments</a> (<a href="/w/index.php?title=Module:Arguments&action=edit" title="Module:Arguments">view source</a>) (protected)</li><li><a href="/wiki/Module:Authority_control" title="Module:Authority control">Module:Authority control</a> (<a href="/w/index.php?title=Module:Authority_control&action=edit" title="Module:Authority control">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Authority_control/config" title="Module:Authority control/config">Module:Authority control/config</a> (<a href="/w/index.php?title=Module:Authority_control/config&action=edit" title="Module:Authority control/config">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Catalog_lookup_link" title="Module:Catalog lookup link">Module:Catalog lookup link</a> (<a href="/w/index.php?title=Module:Catalog_lookup_link&action=edit" title="Module:Catalog lookup link">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Category_handler" title="Module:Category handler">Module:Category handler</a> (<a href="/w/index.php?title=Module:Category_handler&action=edit" title="Module:Category handler">view source</a>) (protected)</li><li><a href="/wiki/Module:Category_handler/blacklist" title="Module:Category handler/blacklist">Module:Category handler/blacklist</a> (<a href="/w/index.php?title=Module:Category_handler/blacklist&action=edit" title="Module:Category handler/blacklist">view source</a>) (protected)</li><li><a href="/wiki/Module:Category_handler/config" title="Module:Category handler/config">Module:Category handler/config</a> (<a href="/w/index.php?title=Module:Category_handler/config&action=edit" title="Module:Category handler/config">view source</a>) (protected)</li><li><a href="/wiki/Module:Category_handler/data" title="Module:Category handler/data">Module:Category handler/data</a> (<a href="/w/index.php?title=Module:Category_handler/data&action=edit" title="Module:Category handler/data">view source</a>) (protected)</li><li><a href="/wiki/Module:Category_handler/shared" title="Module:Category handler/shared">Module:Category handler/shared</a> (<a href="/w/index.php?title=Module:Category_handler/shared&action=edit" title="Module:Category handler/shared">view source</a>) (protected)</li><li><a href="/wiki/Module:Check_for_unknown_parameters" title="Module:Check for unknown parameters">Module:Check for unknown parameters</a> (<a href="/w/index.php?title=Module:Check_for_unknown_parameters&action=edit" title="Module:Check for unknown parameters">view source</a>) (protected)</li><li><a href="/wiki/Module:Check_isxn" title="Module:Check isxn">Module:Check isxn</a> (<a href="/w/index.php?title=Module:Check_isxn&action=edit" title="Module:Check isxn">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Citation/CS1" title="Module:Citation/CS1">Module:Citation/CS1</a> (<a href="/w/index.php?title=Module:Citation/CS1&action=edit" title="Module:Citation/CS1">view source</a>) (protected)</li><li><a href="/wiki/Module:Citation/CS1/COinS" title="Module:Citation/CS1/COinS">Module:Citation/CS1/COinS</a> (<a href="/w/index.php?title=Module:Citation/CS1/COinS&action=edit" title="Module:Citation/CS1/COinS">view source</a>) (protected)</li><li><a href="/wiki/Module:Citation/CS1/Configuration" title="Module:Citation/CS1/Configuration">Module:Citation/CS1/Configuration</a> (<a href="/w/index.php?title=Module:Citation/CS1/Configuration&action=edit" title="Module:Citation/CS1/Configuration">view source</a>) (protected)</li><li><a href="/wiki/Module:Citation/CS1/Date_validation" title="Module:Citation/CS1/Date validation">Module:Citation/CS1/Date validation</a> (<a href="/w/index.php?title=Module:Citation/CS1/Date_validation&action=edit" title="Module:Citation/CS1/Date validation">view source</a>) (protected)</li><li><a href="/wiki/Module:Citation/CS1/Identifiers" title="Module:Citation/CS1/Identifiers">Module:Citation/CS1/Identifiers</a> (<a href="/w/index.php?title=Module:Citation/CS1/Identifiers&action=edit" title="Module:Citation/CS1/Identifiers">view source</a>) (protected)</li><li><a href="/wiki/Module:Citation/CS1/Utilities" title="Module:Citation/CS1/Utilities">Module:Citation/CS1/Utilities</a> (<a href="/w/index.php?title=Module:Citation/CS1/Utilities&action=edit" title="Module:Citation/CS1/Utilities">view source</a>) (protected)</li><li><a href="/wiki/Module:Citation/CS1/Whitelist" title="Module:Citation/CS1/Whitelist">Module:Citation/CS1/Whitelist</a> (<a href="/w/index.php?title=Module:Citation/CS1/Whitelist&action=edit" title="Module:Citation/CS1/Whitelist">view source</a>) (protected)</li><li><a href="/wiki/Module:Citation/CS1/styles.css" title="Module:Citation/CS1/styles.css">Module:Citation/CS1/styles.css</a> (<a href="/w/index.php?title=Module:Citation/CS1/styles.css&action=edit" title="Module:Citation/CS1/styles.css">view source</a>) (protected)</li><li><a href="/wiki/Module:Delink" title="Module:Delink">Module:Delink</a> (<a href="/w/index.php?title=Module:Delink&action=edit" title="Module:Delink">view source</a>) (protected)</li><li><a href="/wiki/Module:Disambiguation/templates" title="Module:Disambiguation/templates">Module:Disambiguation/templates</a> (<a href="/w/index.php?title=Module:Disambiguation/templates&action=edit" title="Module:Disambiguation/templates">view source</a>) (protected)</li><li><a href="/wiki/Module:EditAtWikidata" title="Module:EditAtWikidata">Module:EditAtWikidata</a> (<a href="/w/index.php?title=Module:EditAtWikidata&action=edit" title="Module:EditAtWikidata">view source</a>) (protected)</li><li><a href="/wiki/Module:Find_sources" title="Module:Find sources">Module:Find sources</a> (<a href="/w/index.php?title=Module:Find_sources&action=edit" title="Module:Find sources">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Find_sources/config" title="Module:Find sources/config">Module:Find sources/config</a> (<a href="/w/index.php?title=Module:Find_sources/config&action=edit" title="Module:Find sources/config">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Find_sources/links" title="Module:Find sources/links">Module:Find sources/links</a> (<a href="/w/index.php?title=Module:Find_sources/links&action=edit" title="Module:Find sources/links">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Find_sources/templates/Find_sources_mainspace" title="Module:Find sources/templates/Find sources mainspace">Module:Find sources/templates/Find sources mainspace</a> (<a href="/w/index.php?title=Module:Find_sources/templates/Find_sources_mainspace&action=edit" title="Module:Find sources/templates/Find sources mainspace">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Format_link" title="Module:Format link">Module:Format link</a> (<a href="/w/index.php?title=Module:Format_link&action=edit" title="Module:Format link">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Hatnote" title="Module:Hatnote">Module:Hatnote</a> (<a href="/w/index.php?title=Module:Hatnote&action=edit" title="Module:Hatnote">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Hatnote/styles.css" title="Module:Hatnote/styles.css">Module:Hatnote/styles.css</a> (<a href="/w/index.php?title=Module:Hatnote/styles.css&action=edit" title="Module:Hatnote/styles.css">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Hatnote_list" title="Module:Hatnote list">Module:Hatnote list</a> (<a href="/w/index.php?title=Module:Hatnote_list&action=edit" title="Module:Hatnote list">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Icon" title="Module:Icon">Module:Icon</a> (<a href="/w/index.php?title=Module:Icon&action=edit" title="Module:Icon">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Icon/data" title="Module:Icon/data">Module:Icon/data</a> (<a href="/w/index.php?title=Module:Icon/data&action=edit" title="Module:Icon/data">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Labelled_list_hatnote" title="Module:Labelled list hatnote">Module:Labelled list hatnote</a> (<a href="/w/index.php?title=Module:Labelled_list_hatnote&action=edit" title="Module:Labelled list hatnote">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Message_box" title="Module:Message box">Module:Message box</a> (<a href="/w/index.php?title=Module:Message_box&action=edit" title="Module:Message box">view source</a>) (protected)</li><li><a href="/wiki/Module:Message_box/ambox.css" title="Module:Message box/ambox.css">Module:Message box/ambox.css</a> (<a href="/w/index.php?title=Module:Message_box/ambox.css&action=edit" title="Module:Message box/ambox.css">view source</a>) (protected)</li><li><a href="/wiki/Module:Message_box/configuration" title="Module:Message box/configuration">Module:Message box/configuration</a> (<a href="/w/index.php?title=Module:Message_box/configuration&action=edit" title="Module:Message box/configuration">view source</a>) (protected)</li><li><a href="/wiki/Module:Namespace_detect/config" title="Module:Namespace detect/config">Module:Namespace detect/config</a> (<a href="/w/index.php?title=Module:Namespace_detect/config&action=edit" title="Module:Namespace detect/config">view source</a>) (protected)</li><li><a href="/wiki/Module:Namespace_detect/data" title="Module:Namespace detect/data">Module:Namespace detect/data</a> (<a href="/w/index.php?title=Module:Namespace_detect/data&action=edit" title="Module:Namespace detect/data">view source</a>) (protected)</li><li><a href="/wiki/Module:Navbar" title="Module:Navbar">Module:Navbar</a> (<a href="/w/index.php?title=Module:Navbar&action=edit" title="Module:Navbar">view source</a>) (protected)</li><li><a href="/wiki/Module:Navbar/configuration" title="Module:Navbar/configuration">Module:Navbar/configuration</a> (<a href="/w/index.php?title=Module:Navbar/configuration&action=edit" title="Module:Navbar/configuration">view source</a>) (protected)</li><li><a href="/wiki/Module:Navbar/styles.css" title="Module:Navbar/styles.css">Module:Navbar/styles.css</a> (<a href="/w/index.php?title=Module:Navbar/styles.css&action=edit" title="Module:Navbar/styles.css">view source</a>) (protected)</li><li><a href="/wiki/Module:Navbox" title="Module:Navbox">Module:Navbox</a> (<a href="/w/index.php?title=Module:Navbox&action=edit" title="Module:Navbox">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Navbox/configuration" title="Module:Navbox/configuration">Module:Navbox/configuration</a> (<a href="/w/index.php?title=Module:Navbox/configuration&action=edit" title="Module:Navbox/configuration">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Navbox/styles.css" title="Module:Navbox/styles.css">Module:Navbox/styles.css</a> (<a href="/w/index.php?title=Module:Navbox/styles.css&action=edit" title="Module:Navbox/styles.css">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Pagetype" title="Module:Pagetype">Module:Pagetype</a> (<a href="/w/index.php?title=Module:Pagetype&action=edit" title="Module:Pagetype">view source</a>) (protected)</li><li><a href="/wiki/Module:Pagetype/config" title="Module:Pagetype/config">Module:Pagetype/config</a> (<a href="/w/index.php?title=Module:Pagetype/config&action=edit" title="Module:Pagetype/config">view source</a>) (protected)</li><li><a href="/wiki/Module:Pagetype/disambiguation" class="mw-redirect" title="Module:Pagetype/disambiguation">Module:Pagetype/disambiguation</a> (<a href="/w/index.php?title=Module:Pagetype/disambiguation&action=edit" class="mw-redirect" title="Module:Pagetype/disambiguation">view source</a>) (protected)</li><li><a href="/wiki/Module:Pagetype/rfd" title="Module:Pagetype/rfd">Module:Pagetype/rfd</a> (<a href="/w/index.php?title=Module:Pagetype/rfd&action=edit" title="Module:Pagetype/rfd">view source</a>) (protected)</li><li><a href="/wiki/Module:Pagetype/setindex" title="Module:Pagetype/setindex">Module:Pagetype/setindex</a> (<a href="/w/index.php?title=Module:Pagetype/setindex&action=edit" title="Module:Pagetype/setindex">view source</a>) (protected)</li><li><a href="/wiki/Module:Pagetype/softredirect" title="Module:Pagetype/softredirect">Module:Pagetype/softredirect</a> (<a href="/w/index.php?title=Module:Pagetype/softredirect&action=edit" title="Module:Pagetype/softredirect">view source</a>) (protected)</li><li><a href="/wiki/Module:Portal" title="Module:Portal">Module:Portal</a> (<a href="/w/index.php?title=Module:Portal&action=edit" title="Module:Portal">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Portal-inline" title="Module:Portal-inline">Module:Portal-inline</a> (<a href="/w/index.php?title=Module:Portal-inline&action=edit" title="Module:Portal-inline">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Portal/images/b" title="Module:Portal/images/b">Module:Portal/images/b</a> (<a href="/w/index.php?title=Module:Portal/images/b&action=edit" title="Module:Portal/images/b">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:SDcat" title="Module:SDcat">Module:SDcat</a> (<a href="/w/index.php?title=Module:SDcat&action=edit" title="Module:SDcat">view source</a>) (protected)</li><li><a href="/wiki/Module:Sidebar" title="Module:Sidebar">Module:Sidebar</a> (<a href="/w/index.php?title=Module:Sidebar&action=edit" title="Module:Sidebar">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Sidebar/configuration" title="Module:Sidebar/configuration">Module:Sidebar/configuration</a> (<a href="/w/index.php?title=Module:Sidebar/configuration&action=edit" title="Module:Sidebar/configuration">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:Sidebar/styles.css" title="Module:Sidebar/styles.css">Module:Sidebar/styles.css</a> (<a href="/w/index.php?title=Module:Sidebar/styles.css&action=edit" title="Module:Sidebar/styles.css">view source</a>) (template editor protected)</li><li><a href="/wiki/Module:String" title="Module:String">Module:String</a> (<a href="/w/index.php?title=Module:String&action=edit" title="Module:String">view source</a>) (protected)</li><li><a href="/wiki/Module:TableTools" title="Module:TableTools">Module:TableTools</a> (<a href="/w/index.php?title=Module:TableTools&action=edit" title="Module:TableTools">view source</a>) (protected)</li><li><a href="/wiki/Module:Unsubst" title="Module:Unsubst">Module:Unsubst</a> (<a href="/w/index.php?title=Module:Unsubst&action=edit" title="Module:Unsubst">view source</a>) (protected)</li><li><a href="/wiki/Module:Wikitext_Parsing" title="Module:Wikitext Parsing">Module:Wikitext Parsing</a> (<a href="/w/index.php?title=Module:Wikitext_Parsing&action=edit" title="Module:Wikitext Parsing">view source</a>) (protected)</li><li><a href="/wiki/Module:Yesno" title="Module:Yesno">Module:Yesno</a> (<a href="/w/index.php?title=Module:Yesno&action=edit" title="Module:Yesno">view source</a>) (protected)</li></ul></div><p id="mw-returnto">Return to <a href="/wiki/Marketing_management" title="Marketing management">Marketing management</a>.</p> <noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/wiki/Marketing_management">https://en.wikipedia.org/wiki/Marketing_management</a>"</div></div> <div id="catlinks" class="catlinks catlinks-allhidden" data-mw="interface"></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> </ul> <ul id="footer-places"> <li id="footer-places-privacy"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Privacy_policy">Privacy policy</a></li> <li id="footer-places-about"><a href="/wiki/Wikipedia:About">About Wikipedia</a></li> <li id="footer-places-disclaimers"><a href="/wiki/Wikipedia:General_disclaimer">Disclaimers</a></li> <li id="footer-places-contact"><a href="//en.wikipedia.org/wiki/Wikipedia:Contact_us">Contact Wikipedia</a></li> <li id="footer-places-wm-codeofconduct"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Universal_Code_of_Conduct">Code of Conduct</a></li> <li id="footer-places-developers"><a href="https://developer.wikimedia.org">Developers</a></li> <li id="footer-places-statslink"><a href="https://stats.wikimedia.org/#/en.wikipedia.org">Statistics</a></li> <li id="footer-places-cookiestatement"><a href="https://foundation.wikimedia.org/wiki/Special:MyLanguage/Policy:Cookie_statement">Cookie statement</a></li> <li id="footer-places-mobileview"><a href="//en.m.wikipedia.org/w/index.php?title=Marketing_management&action=edit&mobileaction=toggle_view_mobile" class="noprint stopMobileRedirectToggle">Mobile view</a></li> </ul> <ul id="footer-icons" class="noprint"> <li id="footer-copyrightico"><a href="https://wikimediafoundation.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/static/images/footer/wikimedia-button.svg" width="84" height="29" alt="Wikimedia Foundation" loading="lazy"></a></li> <li id="footer-poweredbyico"><a href="https://www.mediawiki.org/" class="cdx-button cdx-button--fake-button cdx-button--size-large cdx-button--fake-button--enabled"><img src="/w/resources/assets/poweredby_mediawiki.svg" alt="Powered by MediaWiki" width="88" height="31" loading="lazy"></a></li> </ul> </footer> </div> </div> </div> <div class="vector-settings" id="p-dock-bottom"> <ul></ul> </div><script>(RLQ=window.RLQ||[]).push(function(){mw.config.set({"wgHostname":"mw-web.codfw.main-f69cdc8f6-bndbt","wgBackendResponseTime":344,"wgPageParseReport":{"limitreport":{"cputime":"0.053","walltime":"0.085","ppvisitednodes":{"value":418,"limit":1000000},"postexpandincludesize":{"value":17740,"limit":2097152},"templateargumentsize":{"value":6556,"limit":2097152},"expansiondepth":{"value":9,"limit":100},"expensivefunctioncount":{"value":0,"limit":500},"unstrip-depth":{"value":0,"limit":20},"unstrip-size":{"value":469,"limit":5000000},"entityaccesscount":{"value":0,"limit":400},"timingprofile":["100.00% 49.804 1 -total"," 99.86% 49.734 2 Template:Blocked_text"," 40.73% 20.286 2 Template:Replace"," 38.61% 19.231 1 Template:Colocationwebhost"," 34.77% 17.315 1 Template:Hidden"," 14.92% 7.429 1 Template:Hidden_begin"," 14.30% 7.124 1 Template:Tlx"," 2.41% 1.202 1 MediaWiki:Wikimedia-globalblocking-blockedtext-mistake"," 2.07% 1.033 1 Template:Hidden_end"," 2.03% 1.012 1 MediaWiki:Wikimedia-globalblocking-blockedtext-mistake-email-steward"]},"scribunto":{"limitreport-timeusage":{"value":"0.011","limit":"10.000"},"limitreport-memusage":{"value":1043316,"limit":52428800}},"cachereport":{"origin":"mw-web.codfw.main-f69cdc8f6-bndbt","timestamp":"20241124200145","ttl":2592000,"transientcontent":false}}});});</script> </body> </html>