Account-Based Advertising Solutions (DSP & CDP) - RollWorks

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<div class="back"> <button data-js="mega-menu-back">Back</button> </div> </div> <div class="mega-menu-asset"> <div class="asset-content"> <h3 class="title cta">Rollworks In-Market Account Finder</h3> <a href="https://www.rollworks.com/in-market-account-finder/" target=""> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/03/IMAF_image-e1699533095330-512x306.jpg" class="lazy asset-image" alt="Start Building Yours Today"> </a> <h4 class="asset-title h3">Start Building Yours Today</h4> <a href="https://www.rollworks.com/in-market-account-finder/" target="" class="asset-link u-cta white">In-Market Account Finder</a> </div> </div> </div> </div> </li> </ul> </div> </div> <button class="hamburger" data-js="header-hamburger"> <span></span> <span></span> <span></span> <span></span> </button> </div> </div> </header> </div> <section class="m-landing-hero rwks-section bg-alabaster"> <div class="container"> <div class="row"> <div class="col-md-6 col-sm-7 col-xs-12"> <div class="hero-text"> <p class="eyebrow">Account-Based Advertising</p> <h1>The Leading B2B Digital Advertising Platform</h1> <p><p>Reach and engage your target audience with laser focus. Thanks to our leading-edge demand-side platform (DSP) and customer data platform (CDP), you’re equipped to deliver highly personalized ads that capture attention and compel action.</p> </p> <div class="buttons"> <a class="u-button " href="https://www.rollworks.com/request-a-demo/" target="">Schedule a demo</a> </div> </div> </div> <div class="col-md-6 col-sm-5 col-xs-12"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/03/Group-3531.png" alt="" class="lazy hero-shape" /> </div> </div> </div> </section> <section class="landing-section custom-html text-dark" style="background-color: #ecfaf4" id="reach-buyers"> <div class="container"> <div class="u-module-intro"> <h2>Eliminate Wasted Spend and Reach your Buyers with Digital Advertising Expertise</h2> </div> <div class="content"> <div class="content-container"> <div> <p><strong style="padding-bottom: 12px;">Precision Targeting</strong></p> <p>Across 2 million publishers and platforms and 1.2 billion buyer profiles</p> </div> <div> <p><strong style="padding-bottom: 12px;">Unparalleled Reach</strong></p> <p>We can reach up to 99% of the open web, effectively de-anonymizing up to 2x as many contacts as our competitors</p> </div> <div> <p><strong style="padding-bottom: 12px;">Deep Data Expertise</strong></p> <p>Leverage our 15+ years of machine learning expertise to achieve unprecedented results and match rates</p> </div> </div> </div> </div> </section> <section class="landing-section image-text text-dark" style="background-color: #fffcf7" id=""> <div class="container"> <div class="image-text-rows reverse default"> <div class="row align-middle"> <div class="section-default text-content"> <div class="eyebrow">B2B Advertising Audiences</div> <h3>Engage Key Accounts and Contacts with Custom Audience Targeting</h3> <p><strong>Unlimited Dynamic Audiences </strong><br /> Create custom dynamic Account and Contact Lists with an extensive selection of filters. Keep your advertising audiences up to date with no manual effort.</p> <p><strong>Combined Data Sources</strong><br /> Build audiences using 1st party data from your CRM and MAP in combination with RollWorks Firmographics, Intent, and Site Engagement signals to focus your ads on accounts most likely to buy.</p> <p><strong>Scalable and Cost Effective</strong><br /> Target an unlimited number of accounts without additional charges, setting us apart from competitors. This approach ensures cost-effective scalability for your marketing efforts.</p> </div> <div class="image-col"> <div class="img-container"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/04/Group-3535.png" alt="" class="lazy " /> </div> </div> </div> </div> </div> </section> <section class="landing-section image-text text-dark" style="background-color: #ffffff" id=""> <div class="container"> <div class="image-text-rows default"> <div class="row align-middle"> <div class="section-default text-content"> <div class="eyebrow">Simple, Yet Powerful B2B Campaign Flows</div> <h3>Intuitive Advertising Execution for Full Campaign Control</h3> <p><strong>Execute your Strategy, Perfectly </strong><br /> Easily follow Account Targeting and Re-targeting best practices with our user-friendly campaign set up tool, Playbooks. Target the right person with the right message at the right time.</p> <p><strong>Boost Engagement</strong><br /> Our platform elevates <a href="https://www.rollworks.com/resources/webinars-guides/aba-guide">ad personalization</a> through dynamic fields and creative customization, crafting ads that reach your audience and resonate with them on a personal level.</p> <p><strong>Accelerate Pipeline & Renewals </strong><br /> Dynamic journey stages and behavior-based messaging adapt in real-time, delivering relevant, behavior-based messaging and content that aligns with each <a href="https://www.rollworks.com/resources/explore-all/getting-started-with-full-funnel-b2b-ad-campaigns">buying stage</a>.</p> </div> <div class="image-col"> <div class="img-container"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/03/Group-3527.png" alt="" class="lazy " /> </div> </div> </div> </div> </div> </section> <section class="landing-section image-text text-dark" style="background-color: #fffcf7" id=""> <div class="container"> <div class="image-text-rows reverse default"> <div class="row align-middle"> <div class="section-default text-content"> <div class="eyebrow">Prove your Impact and Optimize Campaigns</div> <h3>Advertising Measurement from Reach to Revenue</h3> <p><strong>Informed Decision-Making</strong><br /> Enhance your strategy with actionable advertising insights within your preferred reporting platforms. Track and measure advertising campaign outcomes, journey progression, revenue impact, and ad performance.</p> <p><strong>Optimize Performance with BidIQ</strong><br /> Our AI-powered tool automates the optimization of bids, budgets, and your best-performing creatives. BidIQ eliminates the need for manual A/B testing, ensuring that <a href="https://www.rollworks.com/resources/blog/rollworks-audiences-linkedin">every advertising dollar</a> is intelligently spent for maximum effectiveness and efficiency in real-time.</p> </div> <div class="image-col"> <div class="img-container"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/03/Group-3513-2.png" alt="" class="lazy " /> </div> </div> </div> </div> </div> </section> <section class="landing-section custom-html text-dark" style="background-color: #ecfaf4" id="proven-results-cards"> <div class="container"> <div class="u-module-intro"> <h2>Proven Results</h2> <p>On average, RollWorks ABA customers experience</p> </div> <div class="content"> <div class="content-container"> <div class="up"> <h2><strong>15</strong>%</h2> <p>Increase in</p> <p><strong>revenue</strong></p> </div> <div class="up"> <h2><strong>16</strong>%</h2> <p>Increase in</p> <p><strong>opportunities created</strong></p> </div> <div class="up"> <h2><strong>20</strong>%</h2> <p>Increase in</p> <p><strong>form-fill to opportunities</strong></p> </div> <div class="up"> <h2><strong>60</strong>%</h2> <p>Increase in</p> <p><strong>conversion rates</strong></p> </div> <div class="down" style="display: none;"> <h2><strong>30</strong>%</h2> <p>reduction in</p> <p><strong>CPAs</strong></p> </div> </div> </div> </div> </section> <section class="landing-section image-text text-dark" style="background-color: #f3faff" id=""> <div class="container"> <div class="u-module-intro"> <h2 style="padding-bottom: 60px !important;">Power Up Your Advertising Strategy with </p> <div class="logos" style="margin-top: -0.75rem !important;"><img decoding="async" style="height: 22.2px; padding-right: 13px; padding-top: 0;" src="https://www.rollworks.com/wp-content/themes/rollworks/assets/img/logo-color.svg" /> & <img decoding="async" style="height: 32.75px; padding-left: 13px; padding-top: 0;" src="https://www.rollworks.com/wp-content/uploads/2024/04/LI-Logo.png" /></div> </h2> <p>The RollWorks and LinkedIn integration offers <strong>unmatched opportunities for B2B marketers</strong> to drive engagement, generate leads, and accelerate revenue growth <strong>through targeted ads</strong> on the world’s largest professional network using one single platform.</p> <div><a href="/linkedin" class="btn u-button" style="color: #fff; background-color: #0F1B2B;">Get the RollWorks <> LinkedIn Playbook </a></div> </div> </div> </section> <section class="rwks-section bg-white pt-superventi pb-superventi"> <a name="customers" id="customers"></a> <div class="container"> <div class="u-module-intro text-center"> <h2>Hear From Our Customers</h2> </div> <div class="m-testimonials pt-grande default"> <div class="slider" data-js="testimonials-slider"> <div class="testimonial has-headshot"> <div class="attribution-headshot"> <div> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/Nick.jpeg" class="lazy" alt="Nick Ezzo, VP Marketing "> </div> </div> <div class="testimonial-content"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/auditoria-393x100-1.png" alt="Auditoria Logo" class="lazy logo"> <blockquote class="quote-content"> <p class="quote">Since we’ve implemented account-based display ads, we’ve seen higher open and clickthrough rates in emails, more form fills on our website, and higher quality interactions during webinars.</p> <cite class="attribution">Nick Ezzo, VP Marketing </cite> </blockquote> <a href="https://www.rollworks.com/resources/case-studies/how-auditoria-s-small-marketing-team-saw-big-wins-with-abm" target="_blank" class="u-cta white">Learn more</a> </div> </div> <div class="testimonial has-headshot"> <div class="attribution-headshot"> <div> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/Erin-Triman-coupa.jpeg" class="lazy" alt="Erin T., Senior Digital Marketing Manager"> </div> </div> <div class="testimonial-content"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/Coupa_Logo_White.png" alt="Coupa Logo" class="lazy logo"> <blockquote class="quote-content"> <p class="quote">With RollWorks view-through conversions insights, you can see which impressions are influential in generating pipeline. It's been very helpful for my entire marketing team.</p> <cite class="attribution">Erin T., Senior Digital Marketing Manager</cite> </blockquote> </div> </div> <div class="testimonial"> <div class="testimonial-content"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/03/Mixpanel-Wordmark-Black.png" alt="" class="lazy logo"> <blockquote class="quote-content"> <p class="quote">With ABM and MAP integrations, we have eliminated manual labor and wasted spend to now focus only on our high-value accounts. As a result, we’ve seen around a 60% increase in conversation rates, while cutting our CPAs by 30%.</p> <cite class="attribution">Cody N, Growth Marketing Manager</cite> </blockquote> </div> </div> </div> <div class="logos-slider"> <div class="logo is-active" data-js="testimonials-logo" data-id="0"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/auditoria-393x100-1.png" class="lazy" alt="Auditoria Logo"> </div> <div class="logo" data-js="testimonials-logo" data-id="1"> <img data-src="https://www.rollworks.com/wp-content/uploads/2021/06/Coupa_Logo_White.png" class="lazy" alt="Coupa Logo"> </div> <div class="logo" data-js="testimonials-logo" data-id="2"> <img data-src="https://www.rollworks.com/wp-content/uploads/2024/03/Mixpanel-Wordmark-Black.png" class="lazy" alt=""> </div> </div> </div> </div> </section> <section class="landing-section custom-html text-dark" style="background-color: #ffffff" id="faq"> <div class="container"> <div class="u-module-intro"> <h2>Frequently Asked Questions</h2> </div> <div class="content"> <div class="faq"> <ul> <li> <div class="trigger">Who Is RollWorks Account-Based Advertising For?</div> <div class="answer"> <p>Designed for for marketers who are looking to develop, implement, refine, and scale their account-based advertising strategy with an easy to use, best-in-class B2B advertising platform.</p> </div> </li> <li> <div class="trigger">What is RollWorks Account-Based Advertising?</div> <div class="answer"> <p>A powerhouse in account-based advertising, leveraging our proprietary DSP and CDP to ensure your ads hit the mark every time with targeting accuracy and AI-powered campaign performance that’s second to none.</p> </div> </li> <li> <div class="trigger">What are the Benefits of RollWorks Account-Based Advertising?</div> <div class="answer"> <ul> <li>Target and engage key accounts with unmatched precision</li> <li>Optimize your ad spend, ensuring maximum ROI</li> <li>Drive tangible revenue growth with focused, strategic advertising</li> <li>Custom account, contact, or retargeting audiences</li> <li>Intuitive account-based advertising execution</li> <li>Precision targeting across all digital channels</li> <li>Connections to critical GTM and analytics systems</li> <li>B2B advertising performance measurement from reach to revenue</li> <li>Dedicated success managers and creative services</li> </ul> </div> </li> </ul> </div> <p><script>const triggers=document.querySelectorAll('.trigger');triggers.forEach(trigger=>{trigger.addEventListener('click',()=>{trigger.parentNode.classList.toggle('active')})})</script></p> </div> </div> </section> <section class="landing-section custom-html text-dark" style="background-color: #e5fcf7" id="call-to-action"> <div class="container"> <div class="content"> <h2 style="max-width: 75%;">Unlock Your Advertising Potential<br /> Are you ready to elevate your display ads?</h2> <p style="max-width: 45%; margin: 0 auto !important;">RollWorks Account-Based 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