Unleashing the Power of Data with ABM

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This guide is filled with practical advice and cutting-edge strategies, designed to supercharge your B2B advertising efforts. At RollWorks, we believe in high-quality data to sculpt impactful advertising narratives, and our guide is here to show you exactly how.</p> <p>Dive into expert insights on precision targeting, discover how to navigate the vast digital landscape to reach your audience wherever they are, and get ready to revolutionize your cost metrics with our top-notch strategies.</p> <p>Guide highlights include:</p> <ul> <li>Unravel the secrets of full-funnel B2B ad campaigns that turbocharge馃攱 your ROI.</li> <li>Explore the power of pristine data馃搳 in crafting laser-focused, compelling advertising.</li> <li>Master the art of reaching your audience—wherever they are, on any device馃摫.</li> <li>Achieve peak bidding efficiency, keep your costs low, and watch your ROI馃捀 soar.</li> </ul> <blockquote class="author"> <h2>About the Author</h2> <img class="uf-author-avatar" alt="Alysha Parker, Content Marketing Manager" data-pin-no-hover="true" src="https://content.cdntwrk.com/files/YV91PTQ5NTAzNDUmbW9kaWZpZWQ9MjAyNS0wMi0xNCAxMDozNDo1NCZzaWc9ZjBkYzYzMTEzZTQ3ZjhmMTRjYzE4NDFiMDg0ODIzNWM%253D" style="height: auto;" > <p class="uf-author-bio">Alysha is a Content Marketer at RollWorks</p> <a class="author-bio-link btn uf-author-linkedin" href="https://www.linkedin.com/in/alyshaparker/" target="_blank" rel="noopener" data-internal="false" > Follow on Linkedin </a> <a class="author-bio-link btn uf-author-page-link" data-internal="true" href="https://www.rollworks.com/resources/authors/alysha-parker" > More Content by Alysha Parker, Content Marketing Manager </a> </blockquote> </div> </article> <div id="default-next-button-wrapper" > <div class="item-next-prev"> <div class="item-prev"> <div class="arrow"><span></span></div> <div class="preview"> <h6>Previous Video</h6> <div class="meta-top"> <div class="prev-next"><img alt="ABM Unlocked: Snowflake's Secrets to Rocket-Ship Growth" 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data-tags="On-demand webinar" class="tile single wistiar stream-4519339 with-img "> <div class="img" id="tileImagePreview689185610"><img alt="RollWorks product update webinar: Transforming ABM with AI" src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F236fabe883f97dccb2281f2319a71c75.jpg&size=1&version=1729711868&sig=3920d92e79ad1896d92369b920b8e52d&default=hubs%2Ftilebg-videos.jpg"><span class="duration">55:03</span></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-10-23T13:56:07"></abbr></div> <div class="h3like ">RollWorks product update webinar: Transforming ABM with AI</div> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/rollworks-product-update-webinar-transforming-abm-with-ai" data-page-title="RollWorks product update webinar: Transforming ABM with AI" data-seo-title="RollWorks product update webinar: Transforming ABM with AI" data-internal="wistiar" > Watch Video </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/rollworks-product-update-webinar-transforming-abm-with-ai" data-internal="wistiar" data-seo-title="RollWorks product update webinar: Transforming ABM with AI" data-page-title="RollWorks product update webinar: Transforming ABM with AI" ></a> </div> <div data-id="689125618" data-source-stream-id="3229475" data-tags="guides & reports" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview689125618"><img alt="B2B Ad-Ventures in Advertising: The 2024 Account-Based Success Report" src="https://res.cloudinary.com/uf-553577/image/upload/v1729688709/Blog_Thumbnail_2_zwnobi.png"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-10-21T11:34:45"></abbr></div> <div class="h3like ">B2B Ad-Ventures in Advertising: The 2024 Account-Based Success Report</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Get ready for B2B advertising success with the 2024 Account-Based Success Report, featuring top ABA trends, insights, and strategies for driving engagement and revenue.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/b2b-ad-ventures-in-advertising-the-2024-account-based-success-report" data-page-title="B2B Ad-Ventures in Advertising: The 2024 Account-Based Success Report" data-seo-title="B2B Ad-ventures in Advertising: The 2024 Account-Based Success Report" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/b2b-ad-ventures-in-advertising-the-2024-account-based-success-report" data-internal="uberflip" data-seo-title="B2B Ad-ventures in Advertising: The 2024 Account-Based Success Report" data-page-title="B2B Ad-Ventures in Advertising: The 2024 Account-Based Success Report" ></a> </div> <div data-id="688590006" data-source-stream-id="3229475" data-tags="MOFU,guide,GTM Team Alignment,Audience Building and Engagement,guides & reports" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview688590006"><img alt="Data You Can鈥檛 Refuse: AI, Intent, and First-Party" src="https://res.cloudinary.com/uf-553577/image/upload/v1724684136/Screenshot_2024-08-26_at_10.55.23_AM_i8fjdd.png"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-08-26T10:55:07"></abbr></div> <div class="h3like ">Data You Can鈥檛 Refuse: AI, Intent, and First-Party</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Download our eBook to learn how AI, intent data, and first-party information can revolutionize your marketing strategy in a privacy-first world.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/data-you-can-t-refuse-ai-intent-and-first-party" data-page-title="Data You Can鈥檛 Refuse: AI, Intent, and First-Party" data-seo-title="Data You Can鈥檛 Refuse: AI, Intent, and First-Party" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/data-you-can-t-refuse-ai-intent-and-first-party" data-internal="uberflip" data-seo-title="Data You Can鈥檛 Refuse: AI, Intent, and First-Party" data-page-title="Data You Can鈥檛 Refuse: AI, Intent, and First-Party" ></a> </div> <div data-id="688537022" data-source-stream-id="3261041" data-tags="On-demand webinar" class="tile single wistiar stream-4519339 with-img "> <div class="img" id="tileImagePreview688537022"><img alt="Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies" src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F0332212c53331dee4ea9ac30771e69fe56577dab.jpg&size=1&version=1726160005&sig=32dbb1e7e7c578f3e4054e212502ee7b&default=hubs%2Ftilebg-videos.jpg"><span class="duration">54:56</span></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-08-20T16:27:34"></abbr></div> <div class="h3like ">Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Watch an insightful panel discussion featuring industry experts from HubSpot, HIVE Strategy, and RollWorks as they dive into the future of marketing. In this session, panelists explore why Account Bas</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/charting-the-course-for-tomorrows-marketing-the-role-of-account-based-strategies" data-page-title="Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies" data-seo-title="Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies" data-internal="wistiar" > Watch Video </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/charting-the-course-for-tomorrows-marketing-the-role-of-account-based-strategies" data-internal="wistiar" data-seo-title="Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies" data-page-title="Charting the Course for Tomorrow's Marketing: The Role of Account-Based Strategies" ></a> </div> <div data-id="688325011" data-source-stream-id="3261041" data-tags="On-demand webinar,MOFU (Consideration Stream),GTM Team Alignment,Audience Building and Engagement" class="tile single wistiar stream-4519339 with-img "> <div class="img" id="tileImagePreview688325011"><img alt="Balancing AI Automation and Human Touch in ABM Campaigns" src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fde009df0d0a450a457f592915a06196de04e1c6d.jpg&size=1&version=1722610206&sig=ef4e7b7498df25db9dd1ffafee03611c&default=hubs%2Ftilebg-videos.jpg"><span class="duration">1:00:19</span></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-07-30T14:02:03"></abbr></div> <div class="h3like ">Balancing AI Automation and Human Touch in ABM Campaigns</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Join top revenue marketing leaders for an unscripted panel discussion on balancing AI automation and human touch in ABM</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/balancing-ai-automation-and-human-touch-in-abm-campaigns" data-page-title="Balancing AI Automation and Human Touch in ABM Campaigns" data-seo-title="Balancing AI Automation and Human Touch in ABM Campaigns" data-internal="wistiar" > Watch Video </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/balancing-ai-automation-and-human-touch-in-abm-campaigns" data-internal="wistiar" data-seo-title="Balancing AI Automation and Human Touch in ABM Campaigns" data-page-title="Balancing AI Automation and Human Touch in ABM Campaigns" ></a> </div> <div data-id="688663739" data-source-stream-id="3229475" data-tags="MOFU (Consideration Stream),GTM Team Alignment,MarTech and Marketing Operations,guide,guides & reports" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview688663739"><img alt="The B2B Marketer鈥檚 Essential Account-Based Kit" src="https://content.cdntwrk.com/files/aT0xNTIyNzAyJnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPWU2NDk5YjAxMTNjYzJmZmExOGMxZjU0Mjc3YjgwMmNk/-w-320.jpg"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-06-17T17:16:10"></abbr></div> <div class="h3like ">The B2B Marketer鈥檚 Essential Account-Based Kit</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Download this guide to discover proven strategies for aligning your GTM teams, enhancing ABM targeting, and crafting personalized B2B website experiences.</p> </h4> </div> <a class="item-link view" href="https://campaigns.rollworks.com/b2b_marketer_essential_account-based_kit?utm_source=g2&utm_medium=referral&utm_campaign=essential-toolkit&utm_content=" data-page-title="The B2B Marketer鈥檚 Essential Account-Based Kit" data-seo-title="The B2B Marketer鈥檚 Essential Account-Based Kit" data-internal="false" > Read Flipbook </a> <a class="item-link" href="https://campaigns.rollworks.com/b2b_marketer_essential_account-based_kit?utm_source=g2&utm_medium=referral&utm_campaign=essential-toolkit&utm_content=" data-internal="false" data-seo-title="The B2B Marketer鈥檚 Essential Account-Based Kit" data-page-title="The B2B Marketer鈥檚 Essential Account-Based Kit" ></a> </div> <div data-id="687848895" data-source-stream-id="3229475" data-tags="TOFU,guides & reports,Revenue and Sales Lead Acceleration" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview687848895"><img alt="Summer Surge: 9 Proven Strategies to Spark Demand" src="https://content.cdntwrk.com/files/aT0xNTIyMzk0JnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPTNkZTUyODQzOTU0ZmFiMDkzZTg5YWMwZjEwMjQzNjM5/-w-320.jpg"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-07-10T12:20:15"></abbr></div> <div class="h3like ">Summer Surge: 9 Proven Strategies to Spark Demand</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>RollWorks' "Summer Surge" guide, packed with nine proven strategies to boost your marketing efforts and spark demand during the summer slowdown.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/summer-surge" data-page-title="Summer Surge: 9 Proven Strategies to Spark Demand" data-seo-title="Summer Surge" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/summer-surge" data-internal="uberflip" data-seo-title="Summer Surge" data-page-title="Summer Surge: 9 Proven Strategies to Spark Demand" ></a> </div> <div data-id="687638751" data-source-stream-id="3229475" data-tags="guides & reports,TOFU,GTM Team Alignment,Audience Building and Engagement" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview687638751"><img alt="From Content to Revenue: How to Build a Winning B2B GTM Strategy" src="https://content.cdntwrk.com/files/aHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2NGUxMDJmY2UxOWIucG5nJnZlcnNpb249MDAwMCZzaWc9ZGU2NTQ3NGRmOTgyYTNhYTBkNGYxMDY1YmYxNDFhMWU%253D"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-05-28T09:22:26"></abbr></div> <div class="h3like ">From Content to Revenue: How to Build a Winning B2B GTM Strategy</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Learn practical strategies to align your content with business goals and drive significant revenue growth in our B2B GTM Strategy guide.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/from-content-to-revenue" data-page-title="From Content to Revenue: How to Build a Winning B2B GTM Strategy" data-seo-title="From Content to Revenue" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/from-content-to-revenue" data-internal="uberflip" data-seo-title="From Content to Revenue" data-page-title="From Content to Revenue: How to Build a Winning B2B GTM Strategy" ></a> </div> <div data-id="687593419" data-source-stream-id="3229475" data-tags="guides & reports,Audience Building and Engagement,TOFU" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview687593419"><img alt="Revitalizing Your Digital Advertising This Spring" src="https://content.cdntwrk.com/files/aHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2NDc5ODg2M2RjYjAucG5nJnZlcnNpb249MDAwMCZzaWc9M2U5ZDAzZGViYWQ2YTg3YWM1Y2YyYzgxYzlmNjNhMjc%253D"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-05-21T08:54:03"></abbr></div> <div class="h3like ">Revitalizing Your Digital Advertising This Spring</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Revitalize your B2B marketing with expert insights and strategies for effective campaign optimization, personalized advertising, and enhanced audience engagement this spring.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/revitalizing-your-digital-advertising-this-spring" data-page-title="Revitalizing Your Digital Advertising This Spring" data-seo-title="Revitalizing Your Digital Advertising This Spring" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/revitalizing-your-digital-advertising-this-spring" data-internal="uberflip" data-seo-title="Revitalizing Your Digital Advertising This Spring" data-page-title="Revitalizing Your Digital Advertising This Spring" ></a> </div> <div data-id="687467304" data-source-stream-id="3229475" data-tags="guides & reports,GTM Team Alignment,Metrics and Measurement,Data Driven ABM,MOFU,TOFU" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview687467304"><img alt="B2B Marketing, Made Simple, Secure, and Impactful with RollWorks" src="https://content.cdntwrk.com/files/aHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2M2MwYjgzNjk3MzYucG5nJnZlcnNpb249MDAwMCZzaWc9M2M0NWZhNDczYWZmN2Q0MjAxMDhkNDkxN2Q1NzM2NmQ%253D"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-05-06T10:28:43"></abbr></div> <div class="h3like ">B2B Marketing, Made Simple, Secure, and Impactful with RollWorks</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Explore how RollWorks revolutionizes B2B marketing with precision targeting, seamless engagement, and robust security measures.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/rollworks-simple-secure-impactful" data-page-title="B2B Marketing, Made Simple, Secure, and Impactful with RollWorks" data-seo-title="B2B Marketing, Made Simple, Secure and Impactful with RollWorks" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/rollworks-simple-secure-impactful" data-internal="uberflip" data-seo-title="B2B Marketing, Made Simple, Secure and Impactful with RollWorks" data-page-title="B2B Marketing, Made Simple, Secure, and Impactful with RollWorks" ></a> </div> <div data-id="687342196" data-source-stream-id="3261041" data-tags="On-demand webinar,TOFU,GTM Team Alignment" class="tile single wistiar stream-4519339 with-img "> <div class="img" id="tileImagePreview687342196"><img alt="The Evolution of ABM and Next-Gen Digital Strategies" src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F4d40ba0daa53c71e3e9cb9768f4beb1a.jpg&size=1&version=1713976681&sig=00a760d4b13eda8af605619747d1ad3e&default=hubs%2Ftilebg-videos.jpg"><span class="duration">50:11</span></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-04-23T15:57:27"></abbr></div> <div class="h3like ">The Evolution of ABM and Next-Gen Digital Strategies</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Discover how the digital marketing landscape is rapidly evolving, with Account-Based Marketing (ABM) at the forefront of this transformation. This on-demand webinar features a panel of seasoned revenu</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/evolving-abm-webinar" data-page-title="The Evolution of ABM and Next-Gen Digital Strategies" data-seo-title="Evolving ABM Webinar" data-internal="wistiar" > Watch Video </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/evolving-abm-webinar" data-internal="wistiar" data-seo-title="Evolving ABM Webinar" data-page-title="The Evolution of ABM and Next-Gen Digital Strategies" ></a> </div> <div data-id="687265642" data-source-stream-id="3229475" data-tags="guides & reports,Metrics and Measurement,MOFU (Consideration Stream)" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview687265642"><img alt="B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights" src="https://content.cdntwrk.com/files/aHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY2MjJhOTIxYWI1ZDgucG5nJnZlcnNpb249MDAwMCZzaWc9ZjA0ZDRlMjQ0M2UxNDUyNzlkNDE3NjkxNzU1YjA5MWY%253D"></div> <div class="description"> <div class="h3like no-timestamp">B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Learn to effectively gauge and act on customer journey insights in B2B, focusing on strategic measurement and impactful engagement strategies.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/measurement-workbook" data-page-title="B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights" data-seo-title="B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/measurement-workbook" data-internal="uberflip" data-seo-title="B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights" data-page-title="B2B Metrics of Engagement: How to Measure & Act on Customer Journey Insights" ></a> </div> <div data-id="687246878" data-source-stream-id="3229475" data-tags="guides & reports,MOFU,MarTech and Marketing Operations" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview687246878"><img alt="RollWorks & LinkedIn Integration Playbook for B2B Marketing Masters" src="https://content.cdntwrk.com/files/aT0xNTE5MDU5JnA9MCZ2ZXJzaW9uPTEmY21kPXYmc2lnPWFjM2JmMGMxZDY0YWU3NTQwMTc2NmM3OWZjZmZmYTQ2/-w-320.jpg"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-04-14T10:25:09"></abbr></div> <div class="h3like ">RollWorks & LinkedIn Integration Playbook for B2B Marketing Masters</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Discover the ultimate playbook for mastering B2B marketing through the strategic integration of RollWorks and LinkedIn, designed for industry leaders seeking precision and impact.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/rollworks-linkedin-playbook" data-page-title="RollWorks & LinkedIn Integration Playbook for B2B Marketing Masters" data-seo-title="RollWorks & LinkedIn Integration Playbook for B2B Marketing Masters" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/rollworks-linkedin-playbook" data-internal="uberflip" data-seo-title="RollWorks & LinkedIn Integration Playbook for B2B Marketing Masters" data-page-title="RollWorks & LinkedIn Integration Playbook for B2B Marketing Masters" ></a> </div> <div data-id="687060830" data-source-stream-id="3261041" data-tags="On-demand webinar" class="tile single wistiar stream-4519339 with-img "> <div class="img" id="tileImagePreview687060830"><img alt="Navigating ABM Success: Strategies for Today's Marketer" src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2F7c7857a022517558ea1759ab3d47a2f441aef785.jpg&size=1&version=1715873764&sig=962dd562d3f0050f8d6073c0fd92906f&default=hubs%2Ftilebg-videos.jpg"><span class="duration">49:45</span></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-03-26T18:18:54"></abbr></div> <div class="h3like ">Navigating ABM Success: Strategies for Today's Marketer</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>This session is all about shedding light on the strategies and insights that are key to navigating the ever-evolving ABM landscape.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/navigating-abm-success-strategies-for-todays-marketer" data-page-title="Navigating ABM Success: Strategies for Today's Marketer" data-seo-title="Navigating ABM Success: Strategies for Today's Marketer" data-internal="wistiar" > Watch Video </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/navigating-abm-success-strategies-for-todays-marketer" data-internal="wistiar" data-seo-title="Navigating ABM Success: Strategies for Today's Marketer" data-page-title="Navigating ABM Success: Strategies for Today's Marketer" ></a> </div> <div data-id="687057308" data-source-stream-id="3229475" data-tags="guides & reports,TOFU,GTM Team Alignment" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview687057308"><img alt="Cracking the Cookie Code: A Checklist to Stay Ahead in the Privacy Era" src="https://res.cloudinary.com/uf-553577/image/upload/v1723098381/Screenshot_2024-08-08_at_8.25.43_AM_ske5em.png"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-08-08T02:36:51"></abbr></div> <div class="h3like ">Cracking the Cookie Code: A Checklist to Stay Ahead in the Privacy Era</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Discover innovative strategies and tools to future-proof your marketing efforts in a privacy-centric digital landscape, adapting seamlessly to the evolving role of third-party cookies and Google's Pri</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/cookie-privacy-era" data-page-title="Cracking the Cookie Code: A Checklist to Stay Ahead in the Privacy Era" data-seo-title="Cracking the Cookie Code: A Checklist to Stay Ahead in the Privacy Era" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/cookie-privacy-era" data-internal="uberflip" data-seo-title="Cracking the Cookie Code: A Checklist to Stay Ahead in the Privacy Era" data-page-title="Cracking the Cookie Code: A Checklist to Stay Ahead in the Privacy Era" ></a> </div> <div data-id="687004452" data-source-stream-id="3261041" data-tags="On-demand webinar,GTM Team Alignment,TOFU" class="tile single wistiar stream-4519339 with-img "> <div class="img" id="tileImagePreview687004452"><img alt="Ahead of the Curve: Prepare for Google's Cookie-Free Future" src="https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fde0ac735c0574e86ba6f1f9a700169da.jpg&size=1&version=1711471092&sig=f3ccee8be134c4aecf87d9ff048acad9&default=hubs%2Ftilebg-videos.jpg"><span class="duration">41:16</span></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-03-22T10:22:07"></abbr></div> <div class="h3like ">Ahead of the Curve: Prepare for Google's Cookie-Free Future</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Discover expert strategies for navigating Google's shift away from third-party cookies and preparing for a privacy-first digital advertising future in this insightful webinar.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/ahead-of-the-curve-prepare-for-googles-cookie-free-future" data-page-title="Ahead of the Curve: Prepare for Google's Cookie-Free Future" data-seo-title="Ahead of the Curve: Prepare for Google's Cookie-Free Future" data-internal="wistiar" > Watch Video </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/ahead-of-the-curve-prepare-for-googles-cookie-free-future" data-internal="wistiar" data-seo-title="Ahead of the Curve: Prepare for Google's Cookie-Free Future" data-page-title="Ahead of the Curve: Prepare for Google's Cookie-Free Future" ></a> </div> <div data-id="686997413" data-source-stream-id="3229475" data-tags="Audience Building and Engagement,guides & reports,MOFU" class="tile single uberflip stream-4519339 with-img "> <div class="img" id="tileImagePreview686997413"><img alt="Make B2B Advertising Click: Tips on Retargeting, Reporting, & Measuring" src="https://content.cdntwrk.com/files/aHViPTg3NDc2JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzY1ZmFmNWNjYTAzMGQucG5nJnZlcnNpb249MDAwMCZzaWc9Njk2ODk2NTJjYTZjMzMyNTEyZWVkOWUxMzA2ZDRlOGU%253D"></div> <div class="description"> <div class="friendly-timestamp"><abbr class="timeago" title="2024-06-24T19:38:46"></abbr></div> <div class="h3like ">Make B2B Advertising Click: Tips on Retargeting, Reporting, & Measuring</div> <h4 class="long-h3"><?xml encoding="UTF-8"><p>Maximize your B2B marketing effectiveness with tips on retargeting, reporting, & measuring. Learn how to leverage Account-based Advertising here.</p> </h4> </div> <a class="item-link view" href="https://www.rollworks.com/resources/webinars-guides/make-b2b-advertising-click" data-page-title="Make B2B Advertising Click: Tips on Retargeting, Reporting, & Measuring" data-seo-title="Tips for Retargeting, Reporting, & Measuring | RollWorks" data-internal="uberflip" > Read Flipbook </a> <a class="item-link" href="https://www.rollworks.com/resources/webinars-guides/make-b2b-advertising-click" data-internal="uberflip" data-seo-title="Tips for Retargeting, Reporting, & Measuring | RollWorks" data-page-title="Make B2B Advertising Click: Tips on Retargeting, Reporting, & Measuring" ></a> </div> </div> </div> </div> </section> <section class="level-three bottom"> <a href="https://www.rollworks.com/resources" data-internal="standard" data-page-title="ABM Resources for B2B Marketing & Sales Teams | RollWorks" > Return to Home </a> </section> </div>  </div> <script nonce="MIHHzHHyh1sgr5eiETxuFe6Y"> var Hubs = window.Hubs || {}; 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