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size-single-featured wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg 2000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=150,90 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=300,180 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=768,461 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=1024,614 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=1536,922 1536w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=167,100 167w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=1000,600 1000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=750,450 750w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=190,114 190w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=345,207 345w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=50,30 50w" sizes="(max-width: 750px) 100vw, 750px" data-attachment-id="120191" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/featured_credit-climate-visuals/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg" data-orig-size="2000,1200" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"HAMISH JOHN APPLEBY","camera":"","caption":"","created_timestamp":"1511308800","copyright":"HAMISH JOHN APPLEBY","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="FEATURED_credit-Climate Visuals" data-image-description="" data-image-caption="<p>A fisherman casts his net over shallow waters in Tono Dam, Ghana. (Photo by Hamish John Appleby / Photo credit: / IWMI)</p> " data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?w=770" /><div class="featured-image-caption"> <em class="photo-credit">Hamish John Appleby / IWMI</em></div> <p><strong>Humans are visual creatures: our understanding of the world is dominated by what we see, and how this makes us feel. But climate change — a long-term, cumulative process that often cannot be directly observed — isn’t easy to visualize. </strong></p> <p><span style="font-weight: 400">In the 1980s, activists made a decision to associate climate change with the polar bear to provide a simple visual shorthand for the issue, but it’s also reinforced the impression that climate change is a distant problem that’s remote from most people’s day-to-day lives. </span></p> <p>We at <a href="https://climatevisuals.org/">Climate Visuals</a> — the world’s only evidence-based and impact-focused climate photography resource — have taken the first steps towards helping people tell a better visual story about climate change by creating a library of images that are illustrative <i>and</i> effective<span style="font-weight: 400">. Based on discussion groups and thousands of online surveys, we compiled seven key principles to help organizations, individuals and photographers create powerful images that communicate the seriousness, scale, scope and humanity of the climate crisis. </span></p> <h3><b>1. Show images of real people, not staged photo ops</b></h3> <figure id="attachment_120193" aria-describedby="caption-attachment-120193" style="width: 770px" class="wp-caption alignnone"><img decoding="async" data-attachment-id="120193" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/final_18453329279_d8ce7e3936_o/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg" data-orig-size="2000,1333" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"Dominic Chavez \/ World Bank","camera":"","caption":"Luxor, Egypt June 8, 2015. Egypt Emergency Labor Intensive project aims at creating short term employment opportunities for unemployed unskilled and semi skilled workers and provide access to basic infrastructure services. These construction workers are building stronger river banks along the Nile river to protect it from erosion. Photo \u00a9 Dominic Chavez\/World Bank","created_timestamp":"1433664055","copyright":"Photo \u00a9 Dominic Chavez\/World Bank","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="FINAL_18453329279_d8ce7e3936_o" data-image-description="" data-image-caption="<p>Construction workers in Luxor, Egypt, fortify the banks along the Nile River to protect it from erosion. (Photo by Dominic Chavez/World Bank)</p> " data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?w=770" class="size-large wp-image-120193" src="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?w=770" alt="" width="770" height="513" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg 2000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?resize=150,100 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?resize=300,200 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?resize=768,512 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?resize=1024,682 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?resize=1536,1024 1536w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?resize=675,450 675w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_18453329279_d8ce7e3936_o.jpg?resize=50,33 50w" sizes="(max-width: 770px) 100vw, 770px" /><figcaption id="caption-attachment-120193" class="wp-caption-text">Construction workers in Luxor, Egypt, fortify the banks along the Nile River to protect it from erosion. (Photo by Dominic Chavez/World Bank)</figcaption></figure> <p><span style="font-weight: 400">Our discussion groups favored documentary and candid images, which they perceived as authentic, compared to posed photos, which they viewed as gimmicky and even manipulative. Photographs of politicians, which often accompany stories about new climate laws or legislation, scored particularly low on credibility and authenticity across survey participants.</span></p> <hr /> <h3><b>2. Tell new stories</b></h3> <figure id="attachment_120196" aria-describedby="caption-attachment-120196" style="width: 770px" class="wp-caption alignnone"><img decoding="async" data-attachment-id="120196" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/ivanpah-solar-project-2/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg" data-orig-size="2000,1299" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"NREL","camera":"","caption":"July 26, 2017 - Nipton, CA- Contracted workers clean Heliostats at the Ivanpah Solar Project, owned by NRG Energy, Bright Source Energy,Bechtel and Google. Over 300,000 software-controlled mirrors track the sun in two dimensions and reflect the sunlight to boilers that sit atop three 459 foot tall power towers. The facility employs over 65 operations and maintenance workers and over 2,600 jobs during it's 3 year construction period. (Photo by DENNIS SCHROEDER \/ NREL)","created_timestamp":"1501104407","copyright":"National Renewable Energy Laboratory","focal_length":"0","iso":"0","shutter_speed":"0","title":"Ivanpah Solar Project","orientation":"0"}" data-image-title="Ivanpah Solar Project" data-image-description="" data-image-caption="<p>Towering 450 feet above the California desert, the Ivanpah solar power facility is the largest of its kind. Mirrors are used to concentrate sunlight and create steam, which is then converted into electricity. (Photo by DENNIS SCHROEDER / NREL)</p> " data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?w=770" class="size-large wp-image-120196" src="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?w=770" alt="" width="770" height="500" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg 2000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?resize=150,97 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?resize=300,195 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?resize=768,499 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?resize=1024,665 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?resize=1536,998 1536w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?resize=154,100 154w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?resize=693,450 693w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35966221470_2a43af70e7_o.jpg?resize=50,32 50w" sizes="(max-width: 770px) 100vw, 770px" /><figcaption id="caption-attachment-120196" class="wp-caption-text">Towering 450 feet above the California desert, the Ivanpah solar power facility is the largest of its kind. Mirrors are used to concentrate sunlight and create steam, which is then converted into electricity. (Photo by DENNIS SCHROEDER / NREL)</figcaption></figure> <p><span style="font-weight: 400">Images that our research participants could quickly and easily understand — such as smokestacks, deforestation and polar bears on melting ice — were rated positively in our online survey. But while these familiar images may be effective ways of communicating to an audience that a story is about climate change, they also prompted cynicism and fatigue in our discussion groups. Less familiar and more thought-provoking images can help tell a new story about climate change and reshape perceptions about what it looks like.</span></p> <hr /> <h3><b>3. Show climate causes, impacts and solutions on a larger scale </b></h3> <figure id="attachment_120192" aria-describedby="caption-attachment-120192" style="width: 770px" class="wp-caption alignnone"><img loading="lazy" decoding="async" data-attachment-id="120192" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/final_8424860899_f17c12e1ee_o/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg" data-orig-size="2000,1333" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"Abir Abdullah","camera":"","caption":"Different kinds of vehicles are gridlocked in the streets. Lack of training for drivers and traffic police, disrespect for laws, and the huge number of vehicles are the main reasons for traffic jams in the capital. Photo: Abir Abdullah\/ADB","created_timestamp":"1331078400","copyright":"2012 Abir Abdullah for ADB. All Rights Reserved.","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="FINAL_8424860899_f17c12e1ee_o" data-image-description="" data-image-caption="<p>Traffic clogs the streets of Dhaka, the capital of Bangladesh. (Photo by Abir Abdullah/ADB)</p> " data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?w=770" class="size-large wp-image-120192" src="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?w=770" alt="" width="770" height="513" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg 2000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?resize=150,100 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?resize=300,200 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?resize=768,512 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?resize=1024,682 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?resize=1536,1024 1536w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?resize=675,450 675w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_8424860899_f17c12e1ee_o.jpg?resize=50,33 50w" sizes="auto, (max-width: 770px) 100vw, 770px" /><figcaption id="caption-attachment-120192" class="wp-caption-text">Traffic clogs the streets of Dhaka, the capital of Bangladesh. (Photo by Abir Abdullah/ADB)</figcaption></figure> <p><span style="font-weight: 400">In our research, we found that people don’t necessarily understand the links between climate change and their daily lives. When trying to communicate the connection between carbon-intensive behaviors and climate change, it’s best to show these behaviors on a larger scale rather than focusing on the individual. For example, a photo that shows a congested highway full of vehicles rather than a single car and driver may be a more effective way to communicate about fossil fuel emissions from transportation.</span></p> <hr /> <p style="text-align: center"><em><strong>Open Call for Photography:</strong> <a href="https://countdown.ted.com/" target="_blank" rel="noopener">TED Countdown</a> is partnering with Climate Visuals to build a collection of images that document the reality of climate change around the world. <a href="https://climatevisuals.org/opencall/" target="_blank" rel="noopener"><strong>Register now and submit your photos.</strong></a></em></p> <hr /> <h3><b>4. Capture climate impacts that elicit an emotional reaction</b></h3> <figure id="attachment_120195" aria-describedby="caption-attachment-120195" style="width: 770px" class="wp-caption alignnone"><img loading="lazy" decoding="async" data-attachment-id="120195" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/cycling-with-a-mask/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg" data-orig-size="2000,1328" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"Aulia Erlangga\/CIFOR","camera":"","caption":"A student goes to school wearing a mask to protect him from the smoke that blankets the city of Palangka Raya, Central Kalimantan. \r\rPhoto by Aulia Erlangga\/CIFOR \r\r<a href=\"http:\/\/cifor.org\" rel=\"nofollow\">cifor.org<\/a>\r\r<a href=\"http:\/\/blog.cifor.org\" rel=\"nofollow\">blog.cifor.org<\/a>\r\rIf you use one of our photos, please credit it accordingly and let us know. You can reach us through our Flickr account or at: cifor-mediainfo@cgiar.org and m.edliadi@cgiar.org","created_timestamp":"1444636252","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Cycling with a mask","orientation":"0"}" data-image-title="Cycling with a mask" data-image-description="" data-image-caption="<p>A student bikes to school wearing a mask to protect him from the pollution that blankets the city of Palangka Raya, Indonesia. (Photo by Aulia Erlangga/CIFOR) </p> " data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?w=770" class="size-large wp-image-120195" src="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?w=770" alt="" width="770" height="511" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg 2000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?resize=150,100 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?resize=300,199 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?resize=768,510 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?resize=1024,680 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?resize=1536,1020 1536w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?resize=151,100 151w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?resize=678,450 678w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_35084422093_9c910f00d6_o.jpg?resize=50,33 50w" sizes="auto, (max-width: 770px) 100vw, 770px" /><figcaption id="caption-attachment-120195" class="wp-caption-text">A student bikes to school wearing a mask to protect him from the pollution that blankets the city of Palangka Raya, Indonesia. (Photo by Aulia Erlangga/CIFOR)</figcaption></figure> <p><span style="font-weight: 400">Survey participants were moved more by images of climate impacts — such as floods and the destruction wrought by extreme weather — compared to images of causes or solutions. Images of climate impacts ignited a desire to respond, but they can also be overwhelming because they are emotionally powerful. Coupling photos of climate impacts with other images that show solutions or action steps can help overcome this.</span></p> <hr /> <h3><b>5. Understand your audience</b></h3> <figure id="attachment_120191" aria-describedby="caption-attachment-120191" style="width: 770px" class="wp-caption alignnone"><img loading="lazy" decoding="async" data-attachment-id="120191" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/featured_credit-climate-visuals/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg" data-orig-size="2000,1200" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"HAMISH JOHN APPLEBY","camera":"","caption":"","created_timestamp":"1511308800","copyright":"HAMISH JOHN APPLEBY","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="FEATURED_credit-Climate Visuals" data-image-description="" data-image-caption="<p>A fisherman casts his net over shallow waters in Tono Dam, Ghana. (Photo by Hamish John Appleby / Photo credit: / IWMI)</p> " data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?w=770" class="size-large wp-image-120191" src="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?w=770" alt="" width="770" height="462" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg 2000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=150,90 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=300,180 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=768,461 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=1024,614 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=1536,922 1536w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=167,100 167w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=1000,600 1000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=750,450 750w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=190,114 190w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=345,207 345w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FEATURED_credit-Climate-Visuals.jpg?resize=50,30 50w" sizes="auto, (max-width: 770px) 100vw, 770px" /><figcaption id="caption-attachment-120191" class="wp-caption-text">A fisherman casts his net over shallow waters in Tono Dam, Ghana. (Photo by Hamish John Appleby / Photo credit: / IWMI)</figcaption></figure> <p><span style="font-weight: 400">Unsurprisingly, people’s levels of concern or skepticism about climate change determined how they reacted to the images we tested. But other interesting differences emerged as well. Images of geographically distant climate impacts produced much flatter emotional responses among those on the political right. Images depicting solutions to climate change generated mostly positive emotions for people across the political spectrum.</span></p> <hr /> <h3><b>6. Show local (but serious) impacts and achievable local solutions</b></h3> <figure id="attachment_120197" aria-describedby="caption-attachment-120197" style="width: 770px" class="wp-caption alignnone"><img loading="lazy" decoding="async" data-attachment-id="120197" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/banjir-cipinang-melayu/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg" data-orig-size="2000,1331" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"KOMPAS","camera":"","caption":"Banjir setinggi 50-150 centimeter menggenangi RW 4 Kelurahan Cipinang Melayu, Jakarta Timur, Senin (20\/2). Banjir yang sempat surut pada Minggu (19\/2) malam, kembali meninggi pada Senin pagi. Banjir tersebut disebabkan meluapnya Kali Sunter.\r\rKompas\/Hendra A Setyawan (HAS)\r20-2-2017","created_timestamp":"1487548800","copyright":"COPYRIGHT KOMPAS DAILY","focal_length":"0","iso":"0","shutter_speed":"0","title":"Banjir Cipinang Melayu","orientation":"0"}" data-image-title="Banjir Cipinang Melayu" data-image-description="" data-image-caption="<p>A woman and child walk through floodwaters in Jakarta, Indonesia, which were caused by the overflow of the Sunter River. (Photo by Kompas/Hendra A Setyawan / World Meteorological Organization)</p> " data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?w=770" class="size-large wp-image-120197" src="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?w=770" alt="" width="770" height="512" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg 2000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?resize=150,100 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?resize=300,200 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?resize=768,511 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?resize=1024,681 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?resize=1536,1022 1536w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?resize=676,450 676w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_40040249760_98f862a5bd_o.jpg?resize=50,33 50w" sizes="auto, (max-width: 770px) 100vw, 770px" /><figcaption id="caption-attachment-120197" class="wp-caption-text">A woman and child walk through floodwaters in Jakarta, Indonesia, which were caused by the overflow of the Sunter River. (Photo by Kompas/Hendra A Setyawan / World Meteorological Organization)</figcaption></figure> <p><span style="font-weight: 400">Images of localized climate impacts that show an individual or group of people with identifiable emotions are likely to be the most powerful. But as in verbal and written communication, there must be a balance between localizing climate change so that people realize the issue is relevant to them. Provide a clear link between local impacts and the bigger picture to avoid making the issue appear distant or less urgent.</span></p> <hr /> <h3><b>7. Be careful with protest imagery</b></h3> <figure id="attachment_120194" aria-describedby="caption-attachment-120194" style="width: 770px" class="wp-caption alignnone"><img loading="lazy" decoding="async" data-attachment-id="120194" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/activists-gather-to-demand-clean-air-as-edinburgh-air-pollution-zone-to-be-expanded/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg" data-orig-size="2000,1335" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"MAVERICK PHOTO AGENCY","camera":"","caption":"EDINBURGH, UK - 25th August 2015: Campaigners from Friends of the Earth Scotland gather on Nicolson Street to demand clean air after the zone failed to meet Scottish Air Quality Safety Standards. Edinburgh Council has announced plans to formally extend its city centre Air Pollution Zone by 3.5 kilometres to the South and West of the city, an area which regularly breaks air safety standards. (Photograph: MAVERICK PHOTO AGENCY)","created_timestamp":"0","copyright":"\u00a9 CALLUM BENNETTS - MAVERICK PHOTO AGENCY","focal_length":"0","iso":"0","shutter_speed":"0","title":"Activists gather to demand clean air as Edinburgh Air Pollution Zone to be expanded.","orientation":"0"}" data-image-title="Activists gather to demand clean air as Edinburgh Air Pollution Zone to be expanded." data-image-description="" data-image-caption="<p>Campaigners from Friends of the Earth Scotland gather in Edinburgh to demand clean air after the zone failed to meet Scottish Air Quality Standards. (Photo by MAVERICK PHOTO AGENCY)</p> " data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?w=770" class="size-large wp-image-120194" src="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?w=770" alt="" width="770" height="514" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg 2000w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?resize=150,100 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?resize=300,200 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?resize=768,513 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?resize=1024,684 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?resize=1536,1025 1536w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?resize=674,450 674w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/FINAL_20845930856_eed86d1588_o.jpg?resize=50,33 50w" sizes="auto, (max-width: 770px) 100vw, 770px" /><figcaption id="caption-attachment-120194" class="wp-caption-text">Campaigners from Friends of the Earth Scotland gather in Edinburgh to demand clean air after the zone failed to meet Scottish Air Quality Standards. (Photo by MAVERICK PHOTO AGENCY)</figcaption></figure> <p><span style="font-weight: 400">Images depicting protests or protesters attracted widespread cynicism and some of the lowest ratings in our survey. In our discussion groups, images of what people described as “typical environmentalists” only resonated with a small number of people who already considered themselves activists and campaigners. Most people do not feel an affinity with climate change protesters, so these images may reinforce the idea that climate change is for “them” rather than “us.” However, protest images involving people directly affected by climate impacts were seen as more authentic, and therefore more compelling. </span></p> <p><a href="https://climatevisuals.org/opencall/"><img loading="lazy" decoding="async" data-attachment-id="120437" data-permalink="https://ideas.ted.com/tips-for-taking-impactful-and-effective-photos-of-climate-change/newsletter-banner-design/" data-orig-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg" data-orig-size="1040,288" data-comments-opened="0" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Newsletter banner design","orientation":"0"}" data-image-title="Newsletter banner design" data-image-description="" data-image-caption="" data-medium-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?w=300" data-large-file="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?w=770" class="alignnone size-large wp-image-120437" src="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?w=770" alt="" width="770" height="213" srcset="https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg 1040w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?resize=150,42 150w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?resize=300,83 300w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?resize=768,213 768w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?resize=1024,284 1024w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?resize=361,100 361w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?resize=750,208 750w, https://ideas.ted.com/wp-content/uploads/sites/3/2021/05/Photo-Open-Call_Banner-01.jpg?resize=50,14 50w" sizes="auto, (max-width: 770px) 100vw, 770px" /></a></p> <p><em>Conservation photographer Thomas Peschak visits incredible seascapes around the world. See how his photos reveal hidden ecosystems:</em></p> <p><iframe loading="lazy" title="Thomas Peschak: Dive into an ocean photographer's world" src="https://embed.ted.com/talks/thomas_peschak_dive_into_an_ocean_photographer_s_world" width="630" height="355" frameborder="0" scrolling="no" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p> <div class="author-footer"> <h3>About the author</h3><p><strong><a href="https://ideas.ted.com/author/toby/">Toby Smith</a></strong> is the Climate Visuals program lead and media liaison. 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