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data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <div class="p23TextHero module backgroundCornflower fs-unmask" id="17Fe1uuLxQplkeqhFZbbac" data-module-id="p23TextHero" data-entry-id="17Fe1uuLxQplkeqhFZbbac" data-context-text="Erklärung zu Cookies"> <div class="module--content module--content-8of12 align--center"> <p class="copy-eyebrow margin--bottom-3"> Rechtliches </p> <h1 class="h1">Erklärung zu Cookies</h1> <div class="flex flex--middle flex--center margin--top-5 p23TextHero--ctaContainer"> <div class="margin--left-2 margin--right-2"> <a class="ctaPrimary" href="javascript:window.print()"> Seite herunterladen </a> </div> </div> </div> </div> <section class="layout layout--halfMargin legalDetail"> <div class="content content--withSidebar content--sidebarAsTrack "> <div class="content--sidebar margin--bottom-3"> <nav class="jumpLinkNav" data-attach="jumpLinkNav" aria-label="Seitenleiste" data-behavior="sticky"> <header class="flex flex--middle jumpLinkNav__header" data-behavior="jump-link:header"> <span>In diesem Dokument</span> <div class="jumpLinkNav__icon"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--expand" width="19.4142132" height="11.1213207" viewbox="0 0 19.4142132 11.1213207"> <path fill="#007C89" d="M9.707 11.121l-9.707-9.707 1.414-1.414 8.293 8.293 8.293-8.293 1.414 1.414z"></path> </svg> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--collapse" width="19.4142132" height="11.1213207" viewbox="0 0 19.4142132 11.1213207"> <path fill="#007C89" d="M18 11.121l-8.293-8.293-8.293 8.293-1.414-1.414 9.707-9.707 9.707 9.707z"></path> </svg> </div> </header> <div class="jumpLinkNav__items" data-behavior="jump-link:list" data-module-id="jumpNav"> <ul> <li class="jumpLinkNav__item"> <a href="#Was_sind_Cookies%3F" class="cta">Was sind Cookies?</a> </li><li class="jumpLinkNav__item"> <a href="#Warum_verwenden_wir_Cookies_und_andere_Tracking-Technologien%3F" class="cta">Warum 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<div class="content--main"> <section class="helpArticle__section normalize fs-unmask" id="" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="768IRw1Ddn7MNUfnMQV6w"> <p>Mailchimp befindet sich im Besitz und wird betrieben von der The Rocket Science Group LLC („Mailchimp", „wir", „uns" und „unser"). Mailchimp ist Teil der Intuit-Unternehmensgruppe und unsere Muttergesellschaft ist Intuit Inc. Diese Erklärung zu Cookies erläutert, wie wir Cookies und ähnliche Technologien im Rahmen unserer Geschäftstätigkeiten verwenden, einschließlich unserer Websites, die zu dieser Erklärung zu Cookies verlinken, z. B. <a href="http://www.mailchimp.com" title="Mailchimp website">www.mailchimp.com</a>, <a href="https://tinyletter.com" title="Tinyletter website">www.tinyletter.com</a> und <a href="https://mandrill.com" title="Transactional website">www.mandrill.com</a>, oder jede Website oder Mobilanwendung, die unser Eigentum ist oder von uns betrieben und verwaltet wird (zusammen „Mailchimp-Websites" oder „Mailchimp-Website") und wenn die Endbenutzer die Websites oder E-Commerce-Shops unserer Mitglieder besuchen, oder wenn sie E-Mails öffnen oder mit E-Mails interagieren, die über unseren Dienst zugestellt werden. Sie erklärt, was diese Technologien sind und warum wir sie nutzen, sowie deine Rechte, unsere Nutzung zu kontrollieren. Die Bedeutung von großgeschriebenen und nicht anderweitig in dieser Erklärung zu Cookies festgelegten Begriffen kann in unserer <a href="/de/legal/privacy/" title="Privacy Statement">Datenschutzrichtlinie</a> oder unseren <a href="/de/legal/additional-terms/" title="Additional Terms">Zusätzlichen Bedingungen</a> nachgeschlagen werden.</p> <p>In einigen Fällen können wir Cookies und andere Tracking-Technologien verwenden, die in dieser Erklärung zu Cookies beschrieben werden, um personenbezogene Informationen oder Informationen, die zu personenbezogenen Informationen werden, wenn wir sie mit anderen Daten kombinieren, zu erfassen. Weitere Informationen zur Verarbeitung deiner personenbezogenen Informationen findest du in unserer <a href="/de/legal/privacy/" title="Privacy Statement">Erklärung zum Datenschutz</a>. Um zu sehen, welche Cookies auf unseren Mailchimp-Websites verwendet werden, kannst du unser Präferenzzentrum für Cookie-Einstellungen besuchen, das hier verfügbar ist: <a href="/de/legal/cookies/#optanon-toggle-display" title="Cookie Preference Center">Datenschutzeinstellungen</a></p> <hr> </section> <section class="helpArticle__section normalize fs-unmask" id="Was_sind_Cookies%3F" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="tgET1o77GGzwc0HOku0ix" data-context-text="Was sind Cookies?"> <h2> Was sind Cookies? </h2> <p>Cookies sind kleine Datendateien, die auf deinem Computer oder Mobilgerät platziert werden, wenn du eine Website besuchst. Cookies werden von Online-Dienstleistern in großem Umfang verwendet, um z. B. ihre Websites oder Dienste funktionsfähig oder funktionsfähiger zu machen und um Informationen für die Berichterstattung bereitzustellen.</p> <p>Cookies, die vom Website-Eigentümer oder Dienstleister gesetzt werden (in diesem Fall Mailchimp) bezeichnet man als „Erstanbieter-Cookies". Cookies, die von anderen Parteien als dem Website-Eigentümer gesetzt werden, werden „Drittanbieter-Cookies" genannt. Drittanbieter-Cookies ermöglichen die Bereitstellung von Features oder Funktionalitäten Dritter auf oder über die von dir genutzte Website oder den von dir genutzten Dienst (z. B. Werbung, interaktive Inhalte und Analysen). Die Drittparteien, die diese Drittanbieter-Cookies setzen, können deinen Computer sowohl beim Besuch der betreffenden Website oder Dienstleistung als auch beim Besuch bestimmter anderer Websites oder Dienstleistungen erkennen.</p> <hr> </section> <section class="helpArticle__section normalize fs-unmask" id="Warum_verwenden_wir_Cookies_und_andere_Tracking-Technologien%3F" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="4YEcG3QGFzWO6GqmhHYtm4" data-context-text="Warum verwenden wir Cookies und andere Tracking-Technologien?"> <h2> Warum verwenden wir Cookies und andere Tracking-Technologien? </h2> <p>Wir verwenden Cookies von Erst- und Drittanbietern aus verschiedenen Gründen. Einige Cookies sind aus technischen Gründen für unsere Mailchimp-Websites und unseren Service erforderlich und wir bezeichnen diese als „wesentliche" oder „unbedingt notwendige" Cookies. Andere Cookies ermöglichen es uns und den Dritten, mit denen wir zusammenarbeiten, die Interessen der Besucher unserer Mailchimp-Websites zu verfolgen und gezielter anzusprechen, und wir bezeichnen diese als „Leistungs-" oder „Funktions-Cookies". Beispielsweise verwenden wir Cookies, um Inhalte und Informationen, die wir dir senden oder anzeigen, anzupassen, deine Erfahrungen bei der Interaktion mit unseren Mailchimp-Websites zu personalisieren und die Funktionalität des von uns angebotenen Dienstes zu verbessern. Wir ermöglichen es unseren Mitgliedern auch, Cookies und ähnliche Tracking-Technologien in Verbindung mit ihrer Nutzung unseres Service zu einzusetzen, um uns und unseren Nutzern die Möglichkeit zu geben, ihre Kontakte oder Endnutzer nachzuverfolgen. Schließlich stellen Dritte über unsere Mailchimp-Websites und unseren Service Cookies für Werbung, Analysen und andere Zwecke zur Verfügung. Dies wird unten ausführlicher beschrieben.</p> <hr> </section> <section class="helpArticle__section normalize fs-unmask" id="Cookies%2C_die_durch_unsere_Mailchimp-Websites_bereitgestellt_werden" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="REGdCbFtkMI3iyqB981u7" data-context-text="Cookies, die durch unsere Mailchimp-Websites bereitgestellt werden"> <h2> Cookies, die durch unsere Mailchimp-Websites bereitgestellt werden </h2> <p>Die spezifischen Arten von Erstanbieter- und Drittanbieter-Cookies, die durch unsere Mailchimp-Websites bereitgestellt werden, und die Zwecke, die sie erfüllen, werden nachfolgend ausführlicher beschrieben:</p> <h6 id="heading+wesentliche+cookies">Wesentliche Cookies</h6> <p>Diese Cookies sind unbedingt erforderlich, um dir die über unsere Mailchimp-Website verfügbaren Dienste und Funktionen bereitzustellen. Da diese Cookies für die Bereitstellung der Mailchimp-Websites unbedingt erforderlich sind, kannst du sie nicht ablehnen, ohne die Funktionsweise der Mailchimp-Websites zu beeinträchtigen. Du kannst sie blockieren oder löschen, indem du deine Browsereinstellungen änderst, wie unter der Überschrift "Wie kann ich Cookies kontrollieren?" in dieser Erklärung zu Cookies beschrieben.</p> <h6 id="heading+leistungs-+und+funktionsrelevante+cookies">Leistungs- und funktionsrelevante Cookies</h6> <p>Diese Cookies dienen dazu, die Leistung und Funktionalität der Mailchimp-Websites zu verbessern. Sie helfen uns, herauszufinden, welche die beliebtesten und unbeliebtesten Seiten sind, und zu sehen, wie die Besucher auf der Mailchimp-Website herumnavigieren. Obgleich sie für uns wichtig sind, sind diese Cookies für die Nutzung der Mailchimp-Websites nicht unbedingt erforderlich. Ohne diese Cookies stehen jedoch bestimmte Funktionen möglicherweise nicht zur Verfügung.</p> <h6 id="heading+analyse-+und+individualisierungs-cookies">Analyse- und Individualisierungs-Cookies</h6> <p>Diese Cookies sammeln Informationen, die entweder verwendet werden, um uns dabei zu helfen, herauszufinden, wie unsere Mailchimp-Websites genutzt werden oder wie effektiv unsere Marketingkampagnen sind, oder unsere Mailchimp-Websites und die App für dich anzupassen, um deine Erfahrung zu verbessern.</p> <h6 id="heading+cookies+f%c3%bcr+%28gezielte%29+werbung">Cookies für (gezielte) Werbung</h6> <p>Diese Cookies werden verwendet, um Werbebotschaften so zu gestalten, dass sie relevanter für dich und deine Interessen sind. Sie erfüllen auch Funktionen wie zu verhindern, dass ein und dieselbe Ad immer wieder erscheint, sicherzustellen, dass die Ads richtig angezeigt werden, und in einigen Fällen Ads auszuwählen, die auf deinen Interessen basieren. Weitere Informationen findest du im Abschnitt "Gezielte Online-Werbung"der Erklärung zu Cookies.</p> <h6 id="heading+andere+tracking-technologien">Andere Tracking-Technologien</h6> <p>Wir und unsere Drittpartner verwenden von Zeit zu Zeit möglicherweise andere, ähnliche Technologien, wie Web Beacons, SDKs, Pixel (oder „Clear Gifs") und andere Tracking-Technologien. Pixel sind winzige Grafikdateien, die eine eindeutige Kennung enthalten, anhand derer wir erkennen können, wenn jemand unsere Mailchimp-Websites besucht hat oder, im Falle von Web Beacons, eine von uns gesendete E-Mail geöffnet hat. Dies ermöglicht es uns beispielsweise, das Datenverkehrsmuster von Besuchern von einer Seite unserer Mailchimp-Websites zu einer anderen zu beobachten, Cookies zu übermitteln oder mit ihnen zu kommunizieren, festzustellen, ob du über eine Online-Werbung auf der Website eines Drittanbieters auf unsere Mailchimp-Websites gelangt bist, dir und anderen, dir ähnlichen Personen gezielte Werbung zuzustellen, die Leistung der Website zu verbessern und den Erfolg von Marketingkampagnen zu messen. Du hast zwar nicht die Möglichkeit, diese Tracking-Technologien gezielt abzulehnen oder zu deaktivieren, aber in vielen Fällen sind diese Technologien auf Cookies angewiesen, um ordnungsgemäß zu funktionieren; dementsprechend beeinträchtigt in diesen Fällen das Ablehnen von Cookies die Funktionalität dieser Technologien.</p> <hr> </section> <section class="helpArticle__section normalize fs-unmask" id="Gezielte_Online-Werbung" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="6cWj7yHjraJeblMCIGRVju" data-context-text="Gezielte Online-Werbung"> <h2> Gezielte Online-Werbung </h2> <p>Wir haben einen oder mehrere Drittanbieter-Dienstleister mit der Überwachung und Analyse sowohl der individualisierten Nutzung als auch der statistischen Volumeninformationen aus Interaktionen mit unseren Mailchimp-Websites beauftragt. Wir arbeiten außerdem mit einem oder mehreren Drittanbietern (z. B. Werbetreibende und Anzeigennetzwerke) zusammen, um Werbung auf unseren Mailchimp-Websites anzuzeigen und/oder Werbung auf anderen Websites zu verwalten und zu schalten.</p> <p>Diese Drittanbieter verwenden Cookies, Web-Beacons, Pixel-Tags und ähnliche Tracking-Technologien, um bestimmte Informationen zu deinen Online-Aktivitäten auf unseren Mailchimp-Websites und/oder anderen Websites oder mobilen Apps zu erfassen und zu verwenden, um deine Interessen zu erkennen und dir gezielte Werbeanzeigen basierend auf deinen Browsing-Aktivitäten und abgeleiteten Interessen („interessenbasierte Werbung") bereitzustellen. Weitere Informationen dazu findest du hier: <a href="http://www.aboutads.info/choices" title="About Ads website">www.aboutads.info/choices</a>.</p> <p>Unsere Drittanbieter-Dienstleister können außerdem Cookies oder Web-Beacons nutzen, um Informationen über deine Besuche auf unseren Mailchimp-Websites und/oder anderen Websites zu erfassen, um die Wirksamkeit von Anzeigen und unseren Online-Marketingaktivitäten zu messen (zum Beispiel, indem Daten erfasst werden, wie oft du auf eine unserer Anzeigen klickst).</p> <p><strong>Facebook:</strong> Außerdem verwenden wir Metas Pixel, um Benutzer, die auf bestimmten Seiten gelandet sind, zum Zweck der zielgruppenorientierten Neuvermarktung und Werbung zu identifizieren. Das Meta-Pixel beinhaltet ein Cookie, was bedeutet, dass Informationen zu deinem Besuch auf unserer Mailchimp-Website mit Facebook geteilt werden. Diese Cookies und die erfassten Informationen dienen dazu, Zielgruppen zu erstellen, damit Facebook in unserem Namen Werbung für Benutzer schalten kann, die bereits unsere Mailchimp-Website besucht haben, wenn sie sich auf Facebook oder einer von Facebook betriebenen digitalen Plattform befinden. Außerdem wird der Erfolg dieser Werbung verfolgt. Du kannst deine Einstellungen für Facebook Ads anpassen, um diese Anzeigen zu begrenzen. Navigiere zu „Einstellungen/Werbeanzeigen" in deinem Facebook-Account, um deine Einstellungen anzupassen. Weitere Informationen zu den verschiedenen Arten von Facebook-Cookies findest du hier: <a href="https://www.facebook.com/policies/cookies/" title="Facebook Cookie Policy">www.facebook.com/policies/cookies/</a></p> <hr> </section> <section class="helpArticle__section normalize fs-unmask" id="Durch_den_Service_bereitgestellte_Cookies" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="63lHsmkUACBfNz9bvYAVZ0" data-context-text="Durch den Service bereitgestellte Cookies"> <h2> Durch den Service bereitgestellte Cookies </h2> <h6 id="heading+nutzung+der+mailchimp-plattform+durch+mitglieder">Nutzung der Mailchimp-Plattform durch Mitglieder</h6> <p>Wir verwenden FullStory, um die Bedürfnisse unserer Mitglieder besser zu verstehen und unseren Service und die Endbenutzererfahrung zu optimieren. FullStory verwendet Erstanbieter-Cookies, um die Aktivitäten eines Mitglieds auf der Mailchimp-Plattform aufzuzeichnen. Du kannst dich von FullStory unterstützten Analysen abmelden, indem du dich von Datenanalysen innerhalb deines Accounts abmeldest.</p> <h6 id="heading+e-mail-kampagnen+von+mitgliedern">E-Mail-Kampagnen von Mitgliedern</h6> <p>Wir platzieren automatisch Einzelpixel-Gifs, auch bekannt als Web Beacons, in jede E-Mail, die von unseren Mitgliedern versendet wird. Dabei handelt es sich um winzige Grafikdateien, die eindeutige Kennungen enthalten, anhand derer wir und unsere Mitglieder erkennen können, wenn ihre Kontakte eine E-Mail geöffnet oder auf bestimmte Links geklickt haben. Diese Technologien speichern von jedem Kontakt die E-Mail-Adresse, die IP-Adresse, das Datum und den jeweiligen Zeitpunkt, an dem eine Kampagne geöffnet oder geklickt wurde. Wir verwenden diese Daten, um Berichte für unsere Mitglieder zu erstellen, die die Performance einer E-Mail-Kampagne und die ausgeführten Aktionen der Kontakte zeigen.</p> <h6 id="heading+mitgliederwebsites">Mitgliederwebsites</h6> <p>Wenn ein Mitglied bestimmte Add-ons oder Features von Mailchimp verwenden möchte, kann es sein, dass die Nutzung dieser den Einsatz zusätzlicher Cookies oder Tracking-Technologien erlaubt oder erfordert. Wenn ein Mitglied seine Website oder seinen E-Commerce-Shop (in jedem Fall eine „verbundene Site") mit einem Mailchimp-Account verbindet, installiert Mailchimp ein Javascript-Tracking-Snippet („Snippet") auf dieser verbundenen Site des Mitglieds. Dieses Snippet ermöglicht es, auf der verbundenen Site dieses Mitglieds Cookies, Pixel und andere Technologien einzurichten, um die Nutzung bestimmter Automatisierungen, Features und Funktionen, die von Mailchimp über den Dienst angeboten werden, zu vereinfachen. Die spezifischen Cookies, Pixel oder sonstigen Technologien, die auf der verbundenen Site eines Mitglieds eingerichtet werden, richten sich nach den jeweiligen Add-ons oder Features, die das Mitglied im Rahmen des Dienstes verwenden möchte. Endnutzer sollten daher die jeweiligen Datenschutzhinweise und Cookie-Angaben des Mitglieds lesen, um weitere Informationen über die spezifischen Arten von Cookies und andere auf der verbundenen Site verwendete Tracking-Technologien zu erhalten. Diese optionalen Add-ons und Features umfassen:</p> <p><strong>GoogleRemarketingads</strong>: Mit unseren Google-Remarketing-Ads (auch als Web-Retargeting-Ads bekannt) können unsere Mitglieder Anzeigen im Google Display Network erstellen und verwalten. Wenn ein Mitglied dieses Feature verwendet, installiert Mailchimp auf der verbundenen Site dieses Mitglieds über das Snippet ein Google-Tracking-Pixel. Außerdem ermöglicht das Snippet die Einrichtung eines Mailchimp-Cookies, das Endnutzer von verbundenen Sites über Anzeigen, die mit dem Feature Google-Remarketing-Ads geschaltet werden, erkennen wird. Diese Technologien erleichtern die Platzierung von Werbekampagnen im Google Display Network und ermöglichen es Mailchimp, unseren Mitgliedern Berichte über die Performance dieser Werbekampagnen zur Verfügung zu stellen. Um diese Cookies zu blockieren, folge bitte den Anweisungen unter der nachfolgenden Überschrift „Wie kann ich Cookies verwalten?" Klicke alternativ hier auf den entsprechenden Opt-out-Link: <a href="https://www.google.com/settings/ads/plugin" title="Google opt out link">www.google.com/settings/ads/plugin</a></p> <p><strong>FacebookAds (einschließlich Facebook-Remarketing-Ads)</strong>: Mit unserem Facebook-Ads-Feature können unsere Mitglieder Anzeigen für ihre Endnutzer und andere Personen innerhalb der Facebook-Plattform schalten. Wenn ein Mitglied dieses Feature verwenden möchte, installiert Mailchimp auf der verbundenen Site dieses Mitglieds über das Snippet ein Facebook-Tracking-Pixel. Das Snippet kann es der verbundenen Site des Mitglieds auch ermöglichen, ein Mailchimp-Cookie zu setzen, das Endnutzer der verbundenen Site über Anzeigen erkennt, die mit dem Facebook-Ads-Feature geschaltet werden. Diese Tracking-Technologien vereinfachen die Platzierung von Werbekampagnen auf der Facebook-Plattform und ermöglichen es Mailchimp, unseren Mitgliedern Berichte über die Performance dieser Werbekampagnen bereitzustellen. Facebook bietet keinen Opt-out-Link für seine Cookies an. Weitere Informationen zu Facebook-Cookies findest du hier: <a href="https://www.facebook.com/policies/cookies/" title="Facebook Cookie Policy">www.facebook.com/policies/cookies/</a>. Um diese Cookies zu blockieren, folge bitte den Anweisungen unter der nachfolgenden Überschrift „Wie kann ich Cookies verwalten?"</p> <p><strong>ProductRetargetingemails</strong>: Mit unserem Feature „Produkt-Retargeting-E-Mails" können unsere Mitglieder neue Artikel oder Bestseller für ihre Endnutzer bewerben. Wenn ein Endnutzer auf einen Link innerhalb einer Produkt-Retargeting-E-Mail klickt, hinterlässt die verbundene Site des Mitglieds ein Mailchimp-Cookie auf dem Gerät dieses Endnutzers, das durch das Snippet platziert wird. Mit diesem Cookie kann Mailchimp die Zuordnungsraten und Browseraktivität nachverfolgen und dem Mitglied Berichte über den Erfolg seiner Produkt-Retargeting-E-Mails bereitstellen. Um dieses Cookie zu blockieren, folge bitte den Anweisungen unter der nachfolgenden Überschrift „Wie kann ich Cookies verwalten?"</p> <p><strong>Popup forms</strong>: Das Snippet ermöglicht es der verbundenen Site eines Mitglieds, ein Mailchimp-Cookie einzusetzen, das erkennt, ob ein Endnutzer der verbundenen Site dieses Mitglieds zuvor ein Pop-up-Formular angesehen hat, und sicherstellt, dass derselbe Endnutzer das Formular für einen Zeitraum von bis zu einem Jahr nicht mehr sieht. Um dieses Cookie zu blockieren, folge bitte den Anweisungen unter der nachfolgenden Überschrift „Wie kann ich Cookies verwalten?“</p> <h6 id="heading+landingpages+und+websites">Landingpages und Websites</h6> <p>Wenn ein Mitglied die Mailchimp-Features verwenden möchte, die als „Landingpages" oder „Websites" bekannt sind (zum Zweck dieses Abschnitts gemeinsam „Websites" genannt), ermöglicht die Verwendung dieser Features den Einsatz von Cookies und Tracking-Technologien durch das Mitglied. Wenn ein Mitglied eine Website erstellt, wird ein Javascript-Tag, das auch als JS-Tag bezeichnet wird, auf dessen Website eingefügt. Mit diesem Tag können unsere Mitglieder die Gesamtzahl von Besuchern auf ihre Websites sehen. Zudem sieht das Mitglied die Gesamtzahl der Klicks auf Links, die auf seinen Websites enthalten sind. Wir stellen diese Daten unseren Mitgliedern zur Verfügung, um zu zeigen, wie erfolgreich ihre Website ist. Falls zutreffend, werden auch bestimmte wesentliche Cookies und Performance-Cookies eingesetzt, um die Warenkorb- und Checkout-Funktionalität zu erleichtern.</p> <p>Mitglieder, die Websites erstellen, haben die Möglichkeit, Cookies und andere Technologien auf dem Gerät eines Endnutzers dieser Seiten zu platzieren. Wenn ein Mitglied beschließt, Cookies zu platzieren, installiert Mailchimp das Snippet auf der Website dieses Mitglieds, um die Bereitstellung der von diesem Mitglied ausgewählten Cookies zu erleichtern. Die spezifischen Cookies, Pixel oder sonstigen Technologien, die auf der Website eines Mitglieds eingerichtet werden, richten sich nach den jeweiligen Add-ons oder Features, die das Mitglied im Rahmen des Dienstes verwenden möchte. Endnutzer sollten jeweilige Datenschutzhinweis und Cookie-Angaben des Mitglieds lesen, um weitere Informationen über die spezifischen Arten von Cookies und andere auf der verwendete Tracking-Technologien zu erhalten. Diese optionalen Add-ons und Features umfassen:</p> <p><strong>Trackmit Mailchimp:</strong> Mit unserer Funktion „Track with Mailchimp" können Mitglieder eindeutige Besuche nachverfolgen, indem sie Cookies auf der Website eines Mitglieds einsetzen. „Track with Mailchimp" berechnet die Konvertierungsrate, indem es die Anzahl der eindeutigen Besuche mit der Anzahl von Endnutzern vergleicht, die abonnieren. Auf Websites ermöglicht „Track with Mailchimp" es Mitgliedern, Ereignisse von Seitenaufrufen zu verfolgen und Klickdaten ihrer Kontakte zu verknüpfen, indem sie Seitenaufrufe und Linkklicks aus dem lokalen Speicher eines Kontakts abrufen.</p> <p><strong>MetaPixel:</strong> Mit unserem Feature „Meta Pixel" können unsere Mitglieder Seitenaufrufe nachverfolgen und gezieltere Facebook-Anzeigen erstellen. Wenn sich ein Mitglied für die Verwendung dieses Feature entscheidet, installiert Mailchimp auf der Website dieses Mitglieds über das Snippet ein Facebook-Tracking-Pixel. Das Snippet kann es der Website des Mitglieds außerdem ermöglichen, ein Mailchimp-Cookie zu setzen, das Endnutzer über das Facebook-Ads-Feature auf Facebook erkennt. Diese Tracking-Technologien vereinfachen die Platzierung von Werbekampagnen auf der Facebook-Plattform und ermöglichen es Mailchimp, unseren Mitgliedern Berichte über die Performance dieser Werbekampagnen bereitzustellen. Facebook bietet keinen Opt-out-Link für seine Cookies an. Weitere Informationen zu Facebook-Cookies findest du hier: <a href="https://www.facebook.com/policies/cookies/" title="Facebook Cookie Policy">www.facebook.com/policies/cookies/</a>. Um diese Cookies zu blockieren, folge bitte den Anweisungen unter der nachfolgenden Überschrift „Wie kann ich Cookies verwalten?"</p> <p><strong>GoogleAnalytics:</strong> Mit unserem Feature „Google Analytics" können unsere Mitglieder ihr Google Analytics-Konto verbinden, um ihre Endnutzer besser zu verstehen. Wenn sich ein Mitglied für die Verwendung dieses Feature entscheidet, installiert Mailchimp auf der Website dieses Mitglieds über das Snippet ein Google-Tracking-Pixel.</p> <hr> </section> <section class="helpArticle__section normalize fs-unmask" id="Wie_kann_ich_Cookies_verwalten%3F" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="WjjwRvjWMvxWOGhh6JKUT" data-context-text="Wie kann ich Cookies verwalten?"> <h2> Wie kann ich Cookies verwalten? </h2> <p>Du hast das Recht, zu entscheiden, ob du Cookies akzeptierst oder ablehnst.</p> <p><strong>WebsiteCookie-EinstellungenTool</strong>: Du kannst Präferenzen darüber festlegen, welche Cookies auf unseren Mailchimp-Websites verwendet werden, indem du unser Präferenzzentrum für Cookie-Einstellungen besuchst, das hier verfügbar ist: <a href="/de/legal/cookies/#optanon-toggle-display" title="Cookie Preference Center">Datenschutzeinstellungen</a>. Du kannst außerdem Cookie-Präferenzen deiner Mailchimp-Website festlegen, indem du das TRUSTe-Präferenzzentrum über diesen Link besuchst: <a href="http://preferences-mgr.truste.com/" title="TRUSTe Preference Center">http://preferences-mgr.truste.com/</a>.</p> <p><strong>Browser Controls</strong>: Du kannst die Einstellungen deines Webbrowsers so anpassen oder ändern, dass Cookies akzeptiert oder abgelehnt werden. Wenn du Cookies ablehnst, kannst du unsere Mailchimp-Websites dennoch verwenden, aber der Zugriff auf einige Funktionen und Bereiche unserer Mailchimp-Websites könnten eingeschränkt sein. Da die Möglichkeiten, mit denen du Cookies über die Einstellungen deines Webbrowsers ablehnen kannst, von Browser zu Browser unterschiedlich sind, solltest du für weitere Informationen das Hilfemenü deines Browsers besuchen.</p> <p><strong>DisablingAm meisten auf Intereressen basierendAdvertising</strong>: Die meisten Werbenetzwerke bieten dir eine Möglichkeit, interessenbasierte Werbung abzulehnen. Weitere Informationen findest du unter <a href="http://www.aboutads.info/choices/" title="About Ads website">www.aboutads.info/choices/</a> oder <a href="http://www.youronlinechoices.com" title="Your Online Choices website">www.youronlinechoices.com</a>.</p> <p><strong>Mobile Advertising</strong>: Du kannst dich gegen die Verwendung deiner mobilen Werbekennungen für bestimmte Arten interessenbezogener Werbung, einschließlich der von uns durchgeführten, entscheiden, indem du auf die Einstellungen in deinem Apple- oder Android-Mobilgerät zugreifst und die zuletzt veröffentlichten Anweisungen befolgst. Wenn du dich dafür entscheidest, werden alle Daten über dich entfernt und es erfolgt keine weitere Datenerhebung oder -verfolgung. Die zufällige ID, die wir (oder unsere externen Partner) dir zuvor zugewiesen haben, wird ebenfalls entfernt. Falls du diese Entscheidung zu einem späteren Zeitpunkt rückgängig machst, sind wir also nicht mehr in der Lage, dich weiterhin mit der gleichen ID wie zuvor zu erfassen und zu verfolgen. Du wirst dann für alle praktischen Zwecke ein neuer Endnutzer in unserem System sein.</p> <p><strong>DoNichtTrack</strong>: Einige Internet-Browser – wie Internet Explorer, Firefox und Safari – bieten die Möglichkeit, „Do Not Track"- oder „DNT"-Signale zu übertragen. Da es keine einheitlichen Standards für „DNT"-Signale gibt, verarbeiten unsere Mailchimp-Websites, verbundenen Sites, Landingpages und Websites derzeit keine „DNT"-Signale und reagieren auch nicht darauf. Mailchimp nimmt Datenschutz und sinnvolle Wahlmöglichkeiten ernst und ist stets bemüht, weiterhin Entwicklungen rund um die DNT-Browsertechnologie und die Implementierung eines Standards zu überwachen. Weitere Informationen zu „DNT" findest du unter <a href="https://allaboutdnt.com/" title="Do Not Track website">https://allaboutdnt.com/</a>.</p> <hr> </section> <section class="helpArticle__section normalize fs-unmask" id="Wie_oft_wird_diese_Erkl%C3%A4rung_zu_Cookies_aktualisiert%3F" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="1mv0XG1eUsZgbHvTym70Py" data-context-text="Wie oft wird diese Erklärung zu Cookies aktualisiert?"> <h2> Wie oft wird diese Erklärung zu Cookies aktualisiert? </h2> <p>Diese Erklärung zu Cookies kann von Zeit zu Zeit aktualisiert werden, um beispielsweise Änderungen an den von uns verwendeten Cookies oder andere betriebliche, rechtliche oder regulatorische Gründe widerzuspiegeln. Bitte sieh dir die Erklärung zu Cookies daher regelmäßig an, damit du über unsere Nutzung von Cookies und zugehörigen Technologien informiert bleibst.</p> <p>Das Datum unten in dieser Erklärung zu Cookies zeigt an, wann sie zuletzt aktualisiert wurde.</p> <hr> </section> <section class="helpArticle__section normalize fs-unmask" id="Wo_erhalte_ich_weitere_Informationen%3F" data-behavior="highlight-section" data-module-id="articleText" data-entry-id="16ti1VIaSooqBoBcBqZz6V" data-context-text="Wo erhalte ich weitere Informationen?"> <h2> Wo erhalte ich weitere Informationen? </h2> <p>Wenn du Fragen zu unserer Verwendung von Cookies oder anderen Technologien hast, sende uns deine Fragen bitte <a href="https://www.intuit.com/privacy/submit-a-question/" title="Submit a privacy question">hier</a>.</p> <p><em>Aktualisiert am 1. 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