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style="border-right: 1px solid #999;">Thursday, November 14, 2024  </span>  1:15 p.m.–2:00 p.m. PT</div><h1 style="padding-top:0;margin-top:0;">Panel: The Future of AI in Marketing: Trends, Innovations, and Predictions for 2025 + Beyond </h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } options._[jsonUrl] = deferred; $.getScript(jsonUrl) .fail(deferred.reject); }, popupUrl: 'http://www.linkedin.com/shareArticle?mini=false&url={url}&title={title}', popupWidth: 650, popupHeight: 500 } }; </script> <a href="november-2024/summit/agenda-at-a-glance" style="position:relative; top: -10px; font-size:18px; padding:3px 10px; min-width: 100px; height: auto;" class="button tertiary tiny"><i class="fa fa-arrow-left"></i> Back to Agenda</a> <div style="padding-bottom: 30px !important;font-size:18px;"> <p style="margin-bottom:0"><b>Looking forward to this session? Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://artificialintelligencesummit.com/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/115-p.m.200-p.m.-pt" data-title="1:15 p.m.–2:00 p.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://artificialintelligencesummit.com/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/115-p.m.200-p.m.-pt" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>As artificial intelligence continues to evolve, its impact on marketing is growing more profound and far-reaching. This panel, <strong>"The Future of AI in Marketing: Trends, Innovations, and Predictions for 2025 + Beyond,"</strong> will focus on forward-looking insights into the technologies and trends that will shape marketing strategies in the coming years. From AI-driven content optimization to enhanced customer journey mapping, we’ll explore how brands can harness AI to unlock new growth opportunities, refine targeting, and drive business success. The session will also delve into the key innovations that will transform customer engagement, data usage, and campaign measurement, while preparing marketers to stay ahead of rapid technological changes.</p> <p>Join us to discover how AI will influence the future of marketing, and how marketers can capitalize on emerging developments to create smarter, more impactful strategies.</p> <p><strong>Key Takeaways:</strong></p> <ul> <li>How AI can be used to enhance customer journey mapping and optimize strategies across various marketing touchpoints.</li> <li>Emerging trends and innovations in AI that will reshape marketing by 2025 and beyond.</li> <li>The future of SEO in the era of AI, including proactive strategies for measurement and optimization.</li> <li>AI’s role in predictive analytics and how it can drive business growth through smarter decision-making.</li> <li>Skills and competencies marketers need to develop to stay competitive in an AI-driven marketing landscape.</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=419" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Claudia%20Sandino%20.9017ae92e5ec211ff32c4479469885a7.4636e73c21d833d346eeede6da2750f3.jpg" alt="Claudia Sandino" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Screen%20Shot%202024-04-17%20at%2010.56.59%20AM.a4b516808b40298c06aeef65645a96a5.8f8e8cc690a586423c21445710798f02.png" alt="AI for Social Media Professionals"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=419"><strong>Claudia Sandino</strong></a><br> <span>Founder, VP Social Media </span><br> <strong>AI for Social Media Professionals</strong> </p> <div style="clear:both;"></div> </div></div> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=443" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Ian%20Bruce.05ecfe6081407e6fc0b5d70bb01f8875.8000880b38510fe21957e840eb27a421.png" alt="Ian Bruce" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Forrester.549723d194e983b335b72289ec3583ab.e86cd4fc44bccc96dd4ffbd8f155f61e.png" alt="Forrester"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=443"><strong>Ian Bruce</strong></a><br> <span>Vice President, Principal Analyst</span><br> <strong>Forrester</strong> </p> <div style="clear:both;"></div> </div></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=442" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Jason%20Shafton%20Headshot.eaff2d7991aed73bc508b6bf94a54aca.6c8d69cf981666b58c8a9be604380cc5.jpg" alt="Jason Shafton" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/winstonfrancois_logo.9ec234c2cc26c79be01f56bbd5bea774.110fb088ecce84cc77919f76e498e786.jpg" alt="Winston Francois"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=442"><strong>Jason Shafton</strong></a><br> <span>CEO and Founder</span><br> <strong>Winston Francois</strong> </p> <div style="clear:both;"></div> </div></div> <div style="clear:both;"></div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=435" class="no-underline"> <img src="/assets/components/phpthumbof/cache/AngelaBrown.56e37b57705fd16cc9d337b804514a24.3b588a35eacd536d603810388584425e.jpg" alt="Angela Brown" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Niche-Logo-RGB_horizontal-DKgreen%20%284%29.fb0ff1a258d05a34f53be9d1dda9bb23.59e9f262787a49c71008dc2e3d5cf0f5.png" alt="Niche"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=435"><strong>Angela Brown</strong></a><br> <span>Manager, Content Marketing & Brand Strategy </span><br> <strong>Niche</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row" style="max-width: 1000px; 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