How PathFactory™ Works

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class='contentStyled'> <h1 class='color--default u-block none ' style='margin-bottom:50px !important;'> We build AI-driven content journeys based on real content consumption data</h1> <h5 class='color--blue u-block none ' style=''> WHAT DO YOU DO?</h5> <div class='color--default u-block selectLinksContainer ' style=''> <div class="selectLinks-container"> <select class="selectLinks"> <option value="#" data-value="#"> Select your role… </option> <option value="/how-it-works/demand-generation" data-target="" aria-label="Select to visit /how-it-works/demand-generation"> Demand Generation </option> <option value="/how-it-works/marketing-ops" data-target="_blank" aria-label="Select to visit /how-it-works/marketing-ops"> Marketing Operations </option> <option value="/how-it-works/marketing-leader" data-target="" aria-label="Select to visit /how-it-works/marketing-leader"> Marketing Leader </option> <option value="/how-it-works/content-marketing" data-target="" aria-label="Select to visit /how-it-works/content-marketing"> Content Marketing </option> <option value="/how-it-works/virtual-events" data-target="" aria-label="Select to visit /how-it-works/virtual-events"> Virtual Events </option> <option value="/how-it-works/for-your-website" data-target="" aria-label="Select to visit /how-it-works/for-your-website"> Website Owner </option> <option value="/how-it-works/abm" data-target="" aria-label="Select to visit /how-it-works/abm"> Account-Based Marketing </option> <option value="/how-it-works/for-sales/" data-target="" aria-label="Select to visit /how-it-works/for-sales/"> Sales </option> </select> </div> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--simple-content" > <div class="container container--default" > <div class='contentStyled'> <div class='color--default u-block styledWysiwyg ' style=''> <p style="text-align: center">Fuel every stage of the customer journey with intelligent content. Nurture in real-time using bingeable Content Tracks and micro-personalized content journeys. Measure what truly matters—the time each person and account spends on every asset and webpage—right down to the second.<img decoding="async" class="alignnone size-full wp-image-9557" src="https://www.pathfactory.com/wp-content/uploads/2022/09/content_track-animation_2019.gif" alt="" width="1500" height="422" /></p> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopMedium block--paddingBottomSmall block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--looping grid--right grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-5of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Real-time Nurture</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Connect your audience with everything they need, in the moment and binge-ready.</p> </div> <div class='color--default u-block listStyled ' style=''> <ul class="listIcons"> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/x.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/x.svg"></noscript> </span> <span class="listItem"> <p>Not just a passive hub.</p> </span> </li> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/x.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/x.svg"></noscript> </span> <span class="listItem"> <p>More than basic email nurture.</p> </span> </li> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"></noscript> </span> <span class="listItem"> <p>Micro-personalized content recommendations anywhere on your website.</p> </span> </li> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"></noscript> </span> <span class="listItem"> <p>Bingeable Content Tracks.</p> </span> </li> </ul> </div> </div> </div> <div class="grid-7of12 grid-12of12--port ivwc-media"> <div class="videoWrapper loopingVideo"> <video class="looping" muted playsinline preload="auto" height="190" width="320" " > <source src="https://www.pathfactory.com/wp-content/uploads/2022/08/PF-Content-Track.mp4" type="video/mp4"> </video> </div> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopMedium block--paddingBottomSmall block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--looping grid--left grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-5of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Content Consumption Data</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Understand whether your marketing content was actually consumed, and which people and accounts consumed it.</p> </div> <div class='color--default u-block listStyled ' style=''> <ul class="listIcons"> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/x.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/x.svg"></noscript> </span> <span class="listItem"> <p>Not based on clicks.</p> </span> </li> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/x.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/x.svg"></noscript> </span> <span class="listItem"> <p>Not based on form fills.</p> </span> </li> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"></noscript> </span> <span class="listItem"> <p>Time spent consuming content + rich content metadata.</p> </span> </li> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"></noscript> </span> <span class="listItem"> <p>Used to qualify leads, and understand what content and channels are performing.</p> </span> </li> <li> <span class="listIcon"> <img width="29" height="29" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2029%2029'%3E%3C/svg%3E" data-lazy-src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"><noscript><img width="29" height="29" decoding="async" src="https://www.pathfactory.com/wp-content/themes/pathfactory/dist/img/check.svg"></noscript> </span> <span class="listItem"> <p>Enable sales with the content consumption of all their leads, contacts, accounts, and opportunities.</p> </span> </li> </ul> </div> </div> </div> <div class="grid-7of12 grid-12of12--port ivwc-media"> <div class="videoWrapper loopingVideo"> <video class="looping" muted playsinline preload="auto" height="190" width="320" " > <source src="https://www.pathfactory.com/wp-content/uploads/2022/09/HowItWorks-ContentConsumption_4.mp4" type="video/mp4"> </video> </div> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--simple-content" > <div class="container container--default" > <div class='contentStyled'> <div class='color--default u-block divStyled ' style=''> <div id="hiw-top-level"></div></div> </div> </div> </section> </div> </div>  <div class="siteFooter"> <div class="footerCallout"> <div class="container container--medium"> <div class="footerCalloutBox bg--patternblue1"> <div class="footerCalloutBox-content"> <h3 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