Personalized Content Solution | Content Personalization

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https://www.pathfactory.com/wp-content/uploads/2022/05/ModernSalesMarketingTemas_Blog_Feature-reduced-1536x614.webp 1536w" sizes="(max-width: 2000px) 100vw, 2000px" /></picture></div> </div> <div class="pick-title"> Bridging The Sales and Marketing Gap </div> </a> <a href="https://www.pathfactory.com/blog/switching-to-pathfactory/" class="pick" aria-label="Visit Why B2B Sellers and Marketers Switch to PathFactory"> <div class="pick-image"> <div class="bgImage"><picture><img width="1380" height="730" src="https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post.png" class="attachment-full size-full" alt="Yellow circle, green tube and red hexagon rolling out a blue door" decoding="async" srcset="https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post.png 1380w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-300x159.png 300w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-1024x542.png 1024w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-768x406.png 768w" sizes="(max-width: 1380px) 100vw, 1380px" /></picture></div> </div> <div class="pick-title"> Why B2B Sellers and Marketers Switch to PathFactory </div> </a> </div> </div> </div> <div class="resourcesContainer-item resourcesContainer-item--featured"> <div class="featuredNavPost-container"> <a href="https://www.pathfactory.com/blog/content-intelligence-report-2023/" class="featuredNavPost" aria-label="Visit PathFactory ABM Data Shows Rise in Anonymous B2B Buyer Engagement "> <div class="featuredNavPost-image"> <div class="bgImage"><picture><img width="1380" height="730" src="https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2.jpg" class="attachment-full size-full" alt="" decoding="async" srcset="https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2.jpg 1380w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-300x159.jpg 300w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-1024x542.jpg 1024w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-768x406.jpg 768w" sizes="(max-width: 1380px) 100vw, 1380px" /></picture></div> </div> <div class="featuredNavPost-content"> <div class="featuredNavPost-title"> PathFactory ABM Data Shows Rise in Anonymous B2B Buyer Engagement </div> <div class="btn btn--small btn--teal featuredNavPost-button"> Read Post </div> </div> </a> </div> </div> </div> </div> </div> </li> <li class="pfNav-item pfNav-item--none"> <a href="https://www.pathfactory.com/integrations/" target=""> Integrations <div class="navArrow"></div> </a> </li> <li class="nav-button nav-button--mobile"> <a role="button" tabindex="0" class="btn btn--default btn--default_size" href="https://login.pathfactory.com/" target="_blank">Login</a> </li> <li class="nav-button nav-button--mobile"> <a role="button" tabindex="0" class="btn btn--stroke btn--default_size" href="https://www.pathfactory.com/demo/" target="_self">Book a Demo</a> </li> </ul> <ul class="nav-buttons"> <li class="nav-button"> <a role="button" tabindex="0" class="btn btn--default btn--default_size" href="https://login.pathfactory.com/" target="_blank">Login</a> </li> <li class="nav-button"> <a role="button" tabindex="0" class="btn btn--stroke btn--default_size" href="https://www.pathfactory.com/demo/" target="_self">Book a Demo</a> </li> </ul> <a href="#" aria-label="Open Main Menu" class="nav-menu"></a> </div> </div> </nav> </header> <div class="siteBody"> <div id="mainContent" class="mainContent"> <section class="block block--bggrey10 block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--image grid--right grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-6of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h1 class='color--default u-block none ' style=''> Unlock micro-personalization at scale</h1> </div> </div> <div class="grid-6of12 grid-12of12--port ivwc-media"> <img fetchpriority="high" decoding="async" width="1412" height="1124" src="https://www.pathfactory.com/wp-content/uploads/2022/08/Hero_YoutubeNetflix_side-1.png" class="" alt="" style="" loading="eager" srcset="https://www.pathfactory.com/wp-content/uploads/2022/08/Hero_YoutubeNetflix_side-1.png 1412w, https://www.pathfactory.com/wp-content/uploads/2022/08/Hero_YoutubeNetflix_side-1-300x239.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/08/Hero_YoutubeNetflix_side-1-1024x815.png 1024w, https://www.pathfactory.com/wp-content/uploads/2022/08/Hero_YoutubeNetflix_side-1-768x611.png 768w" sizes="(max-width: 1412px) 100vw, 1412px" /> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--simple-content" > <div class="container container--default" > <div class='contentStyled'> <div class='color--default u-block styledWysiwyg ' style=''> <p>Think about the last time you watched a show on Netflix. You didn’t have to browse through a dusty TV guide, or choose from a limited selection of shows that play on someone else’s schedule. You just logged in and instantly saw personalized recommendations of exactly the kinds of shows you enjoy.</p> <p>How does Netflix always know just what to recommend? The key is in the granular data that Netflix collects about everything you watch. The platform has metadata on their entire library of content, and knows how every item is related (based on director, actors, genre). Netflix doesn’t just know what you click on—it knows when you completed watching it, allowing the platform to infer what you like.</p> <p>PathFactory captures the same kind of data for your B2B marketing, and intelligently delivers your personalized content through AI-powered recommendations. Our proprietary data also helps marketers understand which personalized content assets and channels are actually working, which customers are engaged, and which leads and accounts are sales-ready.</p> </div> </div> </div> </section> <section class="block block--bgblue10 block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--testimonial" > <div class="container container--default" > <div class="testimonial testimonial--circle"> <div class="testimonial-image"> <div class="testimonial-circle"> <img decoding="async" width="200" height="200" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20200%20200'%3E%3C/svg%3E" class="" alt="" style="" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/07/circle-Steven-Wilson.jpeg 200w, https://www.pathfactory.com/wp-content/uploads/2022/07/circle-Steven-Wilson-150x150.jpeg 150w" data-lazy-sizes="(max-width: 200px) 100vw, 200px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/07/circle-Steven-Wilson.jpeg" /><noscript><img loading="lazy" decoding="async" width="200" height="200" src="https://www.pathfactory.com/wp-content/uploads/2022/07/circle-Steven-Wilson.jpeg" class="" alt="" style="" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/07/circle-Steven-Wilson.jpeg 200w, https://www.pathfactory.com/wp-content/uploads/2022/07/circle-Steven-Wilson-150x150.jpeg 150w" sizes="(max-width: 200px) 100vw, 200px" /></noscript> </div> <div class="testimonial-info testimonial-info--left"> <div class="testimonial-name"> Adam Kaiser </div> <div class="testimonial-title"> UX Developer </div> <div class="testimonial-company"> Alert Logic </div> </div> </div> <div class="testimonial-quoteContainer"> <div class="testimonial-quote"> “At Alert Logic, we use PathFactory as a personalized content binging tool. This allows us to show various assets to each visitor with one click compared to showing one asset per landing page. PathFactory is also able to integrate with other platforms such as Marketo, Google Analytics and Adobe Analytics.” </div> </div> </div> </div> </section> <section class="block block--bggrey10 block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-grid" > <div class="container container--small" > <div class="grid imageGrid imageGrid--left imageGrid--match"> <div class="grid-2"> <div class="imageGrid-item" data-aos="fade-right" data-aos-offset="250" data-aos-delay="0" data-aos-duration="1000"> <div class="imageGridItem-image"> <img decoding="async" width="1366" height="1090" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201366%201090'%3E%3C/svg%3E" class="" alt="" style="height: 350px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/08/data_old.png 1366w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_old-300x239.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_old-1024x817.png 1024w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_old-768x613.png 768w" data-lazy-sizes="(max-width: 1366px) 100vw, 1366px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/08/data_old.png" /><noscript><img loading="lazy" decoding="async" width="1366" height="1090" src="https://www.pathfactory.com/wp-content/uploads/2022/08/data_old.png" class="" alt="" style="height: 350px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/08/data_old.png 1366w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_old-300x239.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_old-1024x817.png 1024w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_old-768x613.png 768w" sizes="(max-width: 1366px) 100vw, 1366px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Engagement data today</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Today, most marketers measure engagement and determine lead quality based on a volume of binary metrics such as:</p> <ul> <li>Email opens and clicks</li> <li>Webpage visits</li> <li>Form fills</li> </ul> <p>These data points are really just proxies for true engagement with personalized content, giving you a limited view into the self-education and sales-readiness of your audience. This results in false positives and low-quality leads.</p> </div> </div> </div> </div> </div> <div class="grid-2"> <div class="imageGrid-item" data-aos="fade-left" data-aos-offset="250" data-aos-delay="0" data-aos-duration="1000"> <div class="imageGridItem-image"> <img decoding="async" width="1600" height="1665" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201600%201665'%3E%3C/svg%3E" class="" alt="" style="height: 351px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new.png 1600w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new-288x300.png 288w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new-984x1024.png 984w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new-768x799.png 768w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new-1476x1536.png 1476w" data-lazy-sizes="(max-width: 1600px) 100vw, 1600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new.png" /><noscript><img loading="lazy" decoding="async" width="1600" height="1665" src="https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new.png" class="" alt="" style="height: 351px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new.png 1600w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new-288x300.png 288w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new-984x1024.png 984w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new-768x799.png 768w, https://www.pathfactory.com/wp-content/uploads/2022/08/data_new_new-1476x1536.png 1476w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> PathFactory’s unique data</h3> <div class='color--default u-block paragraphContent ' style=''> <p>PathFactory’s new class of engagement data includes:</p> <ul> <li>The content consumption of each individual person based on time spent on content.</li> <li>Content attributes, such as type, topic, and reading length, automatically derived used Natural Language Processing.</li> </ul> <p>This is the only data set that can accurately be used to micro-personalize, determine which people and accounts are truly qualified, and which channels and content are working.</p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomNone block--textdefault block--alignDefault block--simple-content" > <div class="container container--default" > <h1 class="color--default block-title block-title--hasSubTitle" title="Integrations">Integrations</h1><p class="color--default block-subTitle" title="PathFactory integrates with pretty much everything in the modern MarTech stack.">PathFactory integrates with pretty much everything in the modern MarTech stack.</p> </div> </section> <section class="block block--bgblue10 block--paddingTopSmall block--paddingBottomSmall block--textdefault block--alignLeft block--logo-grid"> <div class="container container--default" > <h4 class="color--blue block-title block-title--hasNoSubTitle" title="Marketing Automation">Marketing Automation</h4> <div class="logoGrid"> <a class="logoGrid-logo" href="https://www.marketo.com" target="_blank" aria-label="Click to visit https://www.marketo.com"> <img width="652" height="652" decoding="async" class="" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20652%20652'%3E%3C/svg%3E" style="height: 150px;" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/08/marketo-an-adobe-company-vector-logo.svg" /><noscript><img width="652" height="652" decoding="async" class="" 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srcset="https://www.pathfactory.com/wp-content/uploads/2022/08/MS-Dynamics-Logo.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/08/MS-Dynamics-Logo-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/08/MS-Dynamics-Logo-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> <div class="logoGrid-logo"> <img width="652" height="652" decoding="async" class="" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20652%20652'%3E%3C/svg%3E" style="height: 150px;" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/08/Plus_More_icon-1.svg" /><noscript><img width="652" height="652" decoding="async" class="" src="https://www.pathfactory.com/wp-content/uploads/2022/08/Plus_More_icon-1.svg" style="height: 150px;" /></noscript> </div> </div> </div> </section> <section class="block block--bgblue10 block--paddingTopSmall block--paddingBottomSmall block--textdefault block--alignLeft 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