MongoDB | Twilio Segment

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class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Products <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Products <div data-uuid="1469994027" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-91" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="connections"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 2.77905C1.5 1.95062 2.17157 1.27905 3 1.27905H21C21.8284 1.27905 22.5 1.95062 22.5 2.77905V5.02905C22.5 5.85748 21.8284 6.52905 21 6.52905H12.6251C11.7967 6.52905 11.1251 7.20062 11.1251 8.02905V13.779C11.1251 14.6074 10.4535 15.279 9.62505 15.279H3C2.17157 15.279 1.5 14.6074 1.5 13.779V2.77905ZM12.8749 9.77913C12.8749 8.95068 13.5465 8.27913 14.3749 8.27913H21C21.8284 8.27913 22.5 8.95068 22.5 9.77913V20.7791C22.5 21.6075 21.8284 22.2791 21 22.2791H3C2.17157 22.2791 1.5 21.6075 1.5 20.7791V18.5291C1.5 17.7006 2.17157 17.0291 3 17.0291H11.3749C12.2033 17.0291 12.8749 16.3575 12.8749 15.5291V9.77913Z" fill="#50D4A0"/> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Connections <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Connect all of your customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" 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13.0966 17.4232C12.95 17.1106 13.0006 16.7425 13.226 16.4796L19.2667 9.03201C19.4009 8.86281 19.63 8.79763 19.8349 8.87038C20.0403 8.94126 20.1779 9.13251 20.1779 9.34731V14.6526Z" fill="#60CDD7"/> </g> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Protocols <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Take control of your data quality</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div 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20.39C20.7492 20.6924 20.8597 21.0027 20.9506 21.319C20.9817 21.4262 21.08 21.5 21.1916 21.5H22.6239Z" fill="#9173CF"/> </g> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Unify <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Unify customer data across every channel</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-83" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="twilio-engage"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper" clip-path="url(#clip0_3565_594)"> <g id="icon"> <path d="M12 17.985C15.3054 17.985 17.985 15.3054 17.985 12C17.985 8.69457 15.3054 6.015 12 6.015C8.69457 6.015 6.015 8.69457 6.015 12C6.015 15.3054 8.69457 17.985 12 17.985Z" fill="#F22F46"/> <path d="M10.7025 20.91C9.19559 20.6898 7.7692 20.0909 6.55684 19.1693C5.34448 18.2477 4.38581 17.0335 3.77058 15.6404C3.15534 14.2473 2.90367 12.7209 3.03911 11.2041C3.17455 9.68722 3.69268 8.22954 4.545 6.96749C4.63647 6.82435 4.67664 6.65439 4.65893 6.48544C4.64121 6.31649 4.56667 6.15856 4.4475 6.03749L3.3675 4.95749C3.29051 4.88465 3.19895 4.82894 3.09886 4.79406C2.99877 4.75918 2.89243 4.7459 2.78684 4.75512C2.68125 4.76433 2.57881 4.79582 2.48627 4.84751C2.39374 4.8992 2.31321 4.96991 2.25 5.05499C0.792861 7.07808 0.00602563 9.50678 0 12V23.0325C0 23.2891 0.101933 23.5352 0.283374 23.7166C0.464815 23.898 0.710902 24 0.967499 24H12C14.4891 24.0049 16.9174 23.2313 18.945 21.7875C19.0362 21.7246 19.1124 21.6422 19.1681 21.5464C19.2237 21.4505 19.2574 21.3435 19.2667 21.233C19.276 21.1226 19.2608 21.0114 19.222 20.9076C19.1832 20.8037 19.1219 20.7098 19.0425 20.6325L18 19.5525C17.8789 19.4333 17.721 19.3588 17.552 19.3411C17.3831 19.3233 17.2131 19.3635 17.07 19.455C15.2046 20.7202 12.9323 21.2395 10.7025 20.91Z" fill="#F22F46"/> <path d="M13.2975 3.09C14.8044 3.31013 16.2308 3.90904 17.4431 4.83066C18.6555 5.75228 19.6142 6.96646 20.2294 8.35955C20.8446 9.75263 21.0963 11.279 20.9609 12.7959C20.8254 14.3128 20.3073 15.7704 19.455 17.0325C19.3537 17.179 19.3078 17.3569 19.3257 17.5342C19.3436 17.7115 19.424 17.8766 19.5525 18L20.6325 19.08C20.7098 19.1594 20.8037 19.2207 20.9076 19.2595C21.0114 19.2983 21.1226 19.3135 21.233 19.3042C21.3435 19.2949 21.4505 19.2612 21.5464 19.2056C21.6422 19.1499 21.7246 19.0737 21.7875 18.9825C23.2388 16.9445 24.0127 14.5019 24 12V0.967499C24 0.710902 23.898 0.464815 23.7166 0.283374C23.5352 0.101933 23.2891 0 23.0325 0H12C9.50678 0.00602563 7.07808 0.792861 5.055 2.25C4.96373 2.3129 4.88754 2.39525 4.83191 2.49112C4.77628 2.58699 4.74259 2.694 4.73326 2.80445C4.72394 2.9149 4.73921 3.02605 4.77799 3.12989C4.81676 3.23373 4.87807 3.32769 4.9575 3.405L6.0375 4.4475C6.15856 4.56667 6.31649 4.64121 6.48544 4.65893C6.65439 4.67664 6.82435 4.63647 6.9675 4.545C8.82283 3.289 11.0799 2.77018 13.2975 3.09Z" fill="#F22F46"/> </g> </g> <defs> <clipPath id="clip0_3565_594"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Twilio Engage <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build personalized customer experiences</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="1469994027" class="divider"> <hr/> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-69" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Customer Data Platform <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view—instantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-43" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Integrations <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-15" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Privacy & Security <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-55" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Why Twilio Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-91"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-39"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-71"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-83"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-69"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view—instantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-43"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-15"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-55"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Solutions <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Twilio Segment For... <div data-uuid="-1066923164" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Use Cases <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build solutions to scale your business</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-45" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Teams <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Empower all teams with customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-36" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Industry <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Customer data solutions designed for your specific needs</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-80" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Company Size <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Data solutions that scale as you grow</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="-1066923164" class="divider"> <hr/> </div> <div class="vertical-tab__bottom-title"> More Solutions </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-35" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/solutions/ai/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="AI Solutions"> AI Solutions</a> <p class="vertical-tab-link__description">Turn every customer interaction into a unique customer experience</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-73" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/customers/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="vertical-tab-link__description">Learn how our customers use Twilio Segment</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-25" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/recipes?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Recipes"> Recipes</a> <p class="vertical-tab-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </div> </button> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-45"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-36"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-80"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-35"> </div> <div class="vertical-tab__panel" id="vertical-tab-73"> </div> <div class="vertical-tab__panel" id="vertical-tab-25"> </div> </div> </div> </div> </div> <a class="navigation__link navigation__dropdown-button" href="https://segment.com/pricing/?ref=nav"> Pricing </a> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Docs <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <section id="" class="grid-container two-columns full-width medium-gap equal-heights remove-gutters ignore-margin padding-bottom--none" style=""> <div class="grid-container-column bg-color-white"> <div class="navigation-list"> <div class="navigation-list__heading"> Docs <div data-uuid="599789563" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://docs.segmentapis.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Public API"> Public API</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/website/javascript?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Javascript"> Javascript</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/mobile/ios?ref=nav" class="navigation-list-link__title" target="_self" aria-label="iOS"> iOS</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="All SDKs"> All SDKs</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://status.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="API Status"> API Status</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/?ref=nav" class="navigation-list-link__title navigation-list-link__title--highlight" target="_self" aria-label="View All Docs"> View All Docs</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> <div class="grid-container-column bg-color-gray-10"> <div class="navigation-list"> <div class="navigation-list__heading"> Popular Topics <div data-uuid="87087064" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/spec?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Spec"> Spec</a> <p class="navigation-list-link__description">Guidance on capturing and formatting data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Sources"> Sources</a> <p class="navigation-list-link__description">Applications which send data into Twilio Segment</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/destinations?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Destinations"> Destinations</a> <p class="navigation-list-link__description">Tools or apps that Twilio Segment sends data to</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/release-notes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Release Notes"> Release Notes</a> <p class="navigation-list-link__description">Latest feature releases, product updates and more</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/engage/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description">Customer engagement built on trust</p> </li> </ul> </div> </div> </section> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Resources <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Resources <div data-uuid="1501928258" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-65" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Learn With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-23" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Get Started With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-16" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Support <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/contact?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Contact Us"> Contact Us</a> <p class="navigation-list-link__description">Connect with our support team for additional help</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/support-plans?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Support Plans"> Support Plans</a> <p class="navigation-list-link__description">Dedicated support from our team of experts</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Partners <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Partners <div data-uuid="-1662047516" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.partnerpage.io?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Find a Partner"> Find a Partner</a> <p class="navigation-list-link__description">Find a trusted solution partner</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-65"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-23"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-16"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/contact?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Contact Us"> Contact Us</a> <p class="navigation-list-link__description">Connect with our support team for additional help</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/support-plans?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Support Plans"> Support Plans</a> <p class="navigation-list-link__description">Dedicated support from our team of experts</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Partners <div data-uuid="-1662047516" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.partnerpage.io?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Find a Partner"> Find a Partner</a> <p class="navigation-list-link__description">Find a trusted solution partner</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </nav> <div class="navigation__ctas"> <a href="https://segment.com/signup/?ref=nav" class="button button-tertiary" target="_self"> Sign Up </a> <a href="https://segment.com/demo?ref=nav" target="_self" class="button button-primary" aria-label="See how it works"> See how it works </a> </div> <div class="navigation__menu"> <button class="navigation__menu-button button button-secondary"> Menu </button> <button class="navigation__menu-close"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a close symbol</title> <path class="icon-stroke" d="M73.9185 3.44825L39.0435 38.8768M39.0435 38.8768L3.04346 75.4482M39.0435 38.8768L75.0435 75.4482M39.0435 38.8768L4.16846 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> </div> <div class="navigation-mobile"> <nav class="navigation__nav"> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Products <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Products <div data-uuid="1469994027" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-91" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="connections"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 2.77905C1.5 1.95062 2.17157 1.27905 3 1.27905H21C21.8284 1.27905 22.5 1.95062 22.5 2.77905V5.02905C22.5 5.85748 21.8284 6.52905 21 6.52905H12.6251C11.7967 6.52905 11.1251 7.20062 11.1251 8.02905V13.779C11.1251 14.6074 10.4535 15.279 9.62505 15.279H3C2.17157 15.279 1.5 14.6074 1.5 13.779V2.77905ZM12.8749 9.77913C12.8749 8.95068 13.5465 8.27913 14.3749 8.27913H21C21.8284 8.27913 22.5 8.95068 22.5 9.77913V20.7791C22.5 21.6075 21.8284 22.2791 21 22.2791H3C2.17157 22.2791 1.5 21.6075 1.5 20.7791V18.5291C1.5 17.7006 2.17157 17.0291 3 17.0291H11.3749C12.2033 17.0291 12.8749 16.3575 12.8749 15.5291V9.77913Z" fill="#50D4A0"/> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Connections <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Connect all of your customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-39" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="protocols"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper"> <path id="icon" fill-rule="evenodd" clip-rule="evenodd" d="M11.2275 8.08416C16.5993 8.08416 20.954 6.27446 20.954 4.04208C20.954 1.8097 16.5993 0 11.2275 0C5.85571 0 1.50103 1.8097 1.50103 4.04208C1.50103 6.27446 5.85571 8.08416 11.2275 8.08416ZM17.635 8.32738C17.6988 8.41896 17.6945 8.54083 17.6244 8.62783C17.4005 8.90316 17.078 9.30118 16.6095 9.87958L16.6086 9.88071L16.6063 9.88341C16.1244 10.4784 15.4882 11.2638 14.6461 12.3021C14.6059 12.3518 14.5481 12.3847 14.4843 12.394C13.4059 12.553 12.3169 12.6324 11.2264 12.6315C5.85542 12.6315 1.5 10.8227 1.5 8.58943V6.85436C1.4999 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xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Take control of your data quality</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-71" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="unify"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper"> <path id="icon" fill-rule="evenodd" clip-rule="evenodd" d="M4.25063 6.5C4.25063 2.91015 7.16129 0 10.7518 0C11.028 0 11.2519 0.223858 11.2519 0.5V12.5C11.2519 12.7762 11.028 13 10.7518 13C7.16129 13 4.25063 10.0898 4.25063 6.5ZM13.2522 9C14.6332 9 15.7527 7.8807 15.7527 6.5C15.7527 5.11929 14.6332 4 13.2522 4C13.1796 4.00048 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role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Unify customer data across every channel</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-83" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span class="twilio-engage"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper" clip-path="url(#clip0_3565_594)"> <g id="icon"> <path d="M12 17.985C15.3054 17.985 17.985 15.3054 17.985 12C17.985 8.69457 15.3054 6.015 12 6.015C8.69457 6.015 6.015 8.69457 6.015 12C6.015 15.3054 8.69457 17.985 12 17.985Z" fill="#F22F46"/> <path d="M10.7025 20.91C9.19559 20.6898 7.7692 20.0909 6.55684 19.1693C5.34448 18.2477 4.38581 17.0335 3.77058 15.6404C3.15534 14.2473 2.90367 12.7209 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width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Twilio Engage <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build personalized customer experiences</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="1469994027" class="divider"> <hr/> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-69" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Customer Data Platform <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view—instantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-43" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Integrations <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-15" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Privacy & Security <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-55" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Why Twilio Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-91"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-39"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-71"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-83"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-69"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view—instantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-43"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-15"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-55"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Solutions <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Twilio Segment For... <div data-uuid="-1066923164" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Use Cases <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build solutions to scale your business</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-45" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Teams <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Empower all teams with customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-36" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Industry <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Customer data solutions designed for your specific needs</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-80" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Company Size <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Data solutions that scale as you grow</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="-1066923164" class="divider"> <hr/> </div> <div class="vertical-tab__bottom-title"> More Solutions </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-35" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/solutions/ai/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="AI Solutions"> AI Solutions</a> <p class="vertical-tab-link__description">Turn every customer interaction into a unique customer experience</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-73" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/customers/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="vertical-tab-link__description">Learn how our customers use Twilio Segment</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-25" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/recipes?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Recipes"> Recipes</a> <p class="vertical-tab-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </div> </button> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-45"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-36"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-80"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-35"> </div> <div class="vertical-tab__panel" id="vertical-tab-73"> </div> <div class="vertical-tab__panel" id="vertical-tab-25"> </div> </div> </div> </div> </div> <a class="navigation__link navigation__dropdown-button" href="https://segment.com/pricing/?ref=nav"> Pricing </a> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Docs <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <section id="" class="grid-container two-columns full-width medium-gap equal-heights remove-gutters ignore-margin padding-bottom--none" style=""> <div class="grid-container-column bg-color-white"> <div class="navigation-list"> <div class="navigation-list__heading"> Docs <div data-uuid="599789563" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://docs.segmentapis.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Public API"> Public API</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/website/javascript?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Javascript"> Javascript</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/mobile/ios?ref=nav" class="navigation-list-link__title" target="_self" aria-label="iOS"> iOS</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="All SDKs"> All SDKs</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://status.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="API Status"> API Status</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/?ref=nav" class="navigation-list-link__title navigation-list-link__title--highlight" target="_self" aria-label="View All Docs"> View All Docs</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> <div class="grid-container-column bg-color-gray-10"> <div class="navigation-list"> <div class="navigation-list__heading"> Popular Topics <div data-uuid="87087064" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/spec?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Spec"> Spec</a> <p class="navigation-list-link__description">Guidance on capturing and formatting data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Sources"> Sources</a> <p class="navigation-list-link__description">Applications which send data into Twilio Segment</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/destinations?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Destinations"> Destinations</a> <p class="navigation-list-link__description">Tools or apps that Twilio Segment sends data to</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/release-notes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Release Notes"> Release Notes</a> <p class="navigation-list-link__description">Latest feature releases, product updates and more</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/engage/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description">Customer engagement built on trust</p> </li> </ul> </div> </div> </section> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Resources <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Resources <div data-uuid="1501928258" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-65" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Learn With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-23" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Get Started With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started 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viewBox="0 0 72 72" class="icon--decorative" role="presentation"> <title>LinkedIn logo</title> <g class="social_linkedin-alt"> <path d="M17.436 68.5V24.645H2.86V68.5h14.576ZM10.15 18.653c5.083 0 8.247-3.367 8.247-7.575-.095-4.304-3.164-7.578-8.15-7.578C5.26 3.5 2 6.774 2 11.078c0 4.208 3.163 7.575 8.055 7.575h.095ZM25.505 68.5H40.08V44.009c0-1.31.095-2.62.48-3.557 1.053-2.619 3.452-5.331 7.479-5.331 5.274 0 7.384 4.021 7.384 9.917V68.5H70V43.352c0-13.47-7.191-19.738-16.782-19.738-7.863 0-11.316 4.396-13.234 7.39h.097v-6.361H25.505c.191 4.115 0 43.855 0 43.855Z" class="path-fill fill-path"/> </g> </svg> </span> </a> </li> <li> <a href="mailto:?subject=MongoDB&body=Here's a link to the piece from Segment: https://segment.com/customers/mongodb/" class="m-share-button"> <span class="name"> <svg width="72" height="72" viewBox="0 0 72 72" fill="currentColor" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_1545_17)"> <path class="path-fill logo-fill" d="M33.3301 43.68C34.0412 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outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Results</h2> </div> </div> </div> <section id="" class="grid-container two-columns default medium-gap equal-heights column-gap-default padding-medium" style=""> <div class="grid-container-column"> <div id="" class="grid-container default medium-gap bg-color-mint-accent column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>100X</h2><p>increased registration rates</p> </div> </div> </div> </div> </div> </div> </section> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2 class="esuqcc41 e-12qgwsw evezdik0">The big win</h2><p class="esuqcc40 e-86hv2b evezdik0">MongoDB brought in Twilio Segment to give developers timely information about products, tools and features. When developers are building and scaling their digital applications, using the MongoDB platform, they sometimes get stuck and start searching the site to find a solution. The team at MongoDB knows that if developers don’t find information quickly, there is a high chance they will go off site to another vendor. MongoDB can see this action in real time and tag a developer's activity using Segment. </p><p class="esuqcc40 e-86hv2b evezdik0">This tag triggers just in time communications to developers about products and features that are most relevant to their needs. And, MongoDB can leverage live chat, pop ups and email to reach developers with unique, educational content on each individual's preferred channels. </p><p class="esuqcc40 e-86hv2b evezdik0">Since implementing Segment MongoDB has seen “<i>a significant increase in revenue which we attribute to the improved targeting and personalization of our communications,” </i>said Ale Dimitriu, Senior Marketing Operations Manager at MongoDB.</p> </div> </div> </div> <div data-uuid="2013772389" class="divider"> <hr/> </div> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2 class="e-me2uth evezdik0">Table of Contents</h2><ol><li><a href="#creating-a-customer-data-foundation-to-power-unique-product-education-content-and-communications">Creating a customer data foundation to power unique product education content and communications</a></li><li><a href="#understanding-complex-customer-journeys-from-endtoend-with-holistic-realtime-customer-profiles">Understanding complex customer journeys from end-to-end with holistic, real-time customer profiles</a></li><li><a href="#driving-developer-engagement-at-every-stage-with-live-chat-inproduct-messaging-email-and-more">Driving developer engagement at every stage with live chat, in-product messaging, email, and more </a></li><li><a href="#delivering-elevated-customer-experiences-that-improve-roas-decrease-cac-and-maximize-ltv">Delivering elevated customer experiences that improve ROAS, decrease CAC, and maximize LTV</a></li></ol><p class="etyspqw3 e-1w824m3 evezdik0">Last year, Ale Dimitriu, a Senior Marketing Operations Manager at MongoDB, made a surprising and troubling discovery. Ale saw increasing numbers of developers relying on competitor's tools to solve their application development challenges. For example, developers were using MongoDB’s <a target="_blank" href="https://www.mongodb.com/" data-dynamic-link="true" rel="noopener noreferrer"><u>Database</u></a> but had not adopted related MongoDB tools like <a target="_blank" href="https://www.mongodb.com/products/compass" data-dynamic-link="true" rel="noopener noreferrer"><u>Compass</u></a> or <a target="_blank" href="https://www.mongodb.com/products/shell" data-dynamic-link="true" rel="noopener noreferrer"><u>Shell</u></a>, instead searching for solutions elsewhere.</p><p class="etyspqw3 e-1w824m3 evezdik0">Ale’s team identified a knowledge gap among developers — users turned to competitors because they didn't know about MongoDB’s full scope of capabilities. This usually happened when educational materials were not readily available to developers.</p><p class="etyspqw3 e-1w824m3 evezdik0">Ale and her team are responsible for enabling users to build and scale their digital applications. By educating developers, they can increase product exposure and use cases – and keep developers engaged within the MongoDB platform.</p><p class="etyspqw3 e-1w824m3 evezdik0">To unlock MongoDB’s product adoption and revenue growth, Ale’s team aimed to increase customer use cases and upsell new features.</p><p class="etyspqw3 e-1w824m3 evezdik0">So, Ale and her team, guided by MongodDB’s core value, ‘Think big, Go far’, set out to provide developers with a vast, dynamic ecosystem of educational content and product use case guides. By orchestrating precisely targeted, just-in-time customer communications, the team ensures that developers learn about and adopt new features to get the most out of every product on MongoDB’s platform, at the exact moment they are looking for more information. Ale and her team reach developers across email, website and products with unique educational materials.</p><p class="etyspqw3 e-1w824m3 evezdik0">The result? Increased product adoption, customer satisfaction, revenue and growth.</p><p class="etyspqw3 e-1w824m3 evezdik0">As a leading developer data platform, MongoDB knows the power of using data to inform all facets of a business, including customer growth, retention and revenue. With Segment, MongoDB streamlines data collection and creates complete customer profiles to drive these initiatives.</p><p class="etyspqw3 e-1w824m3 evezdik0">Now, MongoDB can combine multiple data sources in real-time (including event data, valuable analytics and offline data) to form profiles. Profiles are used to target developers with 1:1 messages based on unique needs and behaviors. MongoDB communicates with developers using precise messaging and shares educational content to drive product usage and grow its developer platform.</p><h2 id="creating-a-customer-data-foundation-to-power-unique-product-education-content-and-communications" class="e-me2uth evezdik0">Creating a customer data foundation to power unique product education content and communications</h2><p class="etyspqw3 e-1w824m3 evezdik0">MongoDB offers developers a comprehensive platform of specialized products that build upon the powerful document database tools it is known for. To increase customer lifetime value and revenue by expanding product adoption, The company has created a dynamic ecosystem of educational content and events that inform and empower them to learn more. But to optimize the timing and delivery of that content, MongoDB needed to unlock siloed customer data, bringing data sources together to get a real-time, complete view of each customer—one that allows them to tailor the user experience from end to end.</p><p class="etyspqw3 e-1w824m3 evezdik0">The company found it challenging to elevate its customer data infrastructure to meet this goal. Data was scattered across CRMs, marketing automation platforms, and web analytics tools, and sales, marketing, and data teams were using their own data sourcing, debugging, and maintenance protocols. “This led to duplication of efforts, discrepancies in data, and difficulties in creating a comprehensive view of customer behavior across multiple channels,” Ale says.</p> </div> </div> </div> <figure class="media"> <div class="media-image shadow"> <img src="/content/dam/segment/global/en/customers/legacy/mongodb/MongoDB_Event_Space__1_.jpg" alt="MongoDB" style=" " title="MongoDB" loading="lazy"/> </div> </figure> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p class="etyspqw3 e-1w824m3 evezdik0">MongoDB turned to <a target="_self" href="https://segment.com/product/connections/" data-dynamic-link="true" rel="noopener noreferrer"><u>Segment Connections</u></a> to solve this challenge—centralizing and streamlining the collection of event data across product interactions, community, documentation, education, and other key resources, as well as the delivery of that data to downstream tools and analytics teams. Bringing on Segment also enabled MongoDB to respect the privacy of its target audience by only utilizing first-party data when capturing user preferences and behavior.</p><p class="etyspqw3 e-1w824m3 evezdik0">Beyond its robust libraries and integrations, MongoDB chose Segment as a solution that could help the company evolve its personalization capabilities. Says Ale, <i>“We evaluated other tools but ultimately chose Segment because of its scalability, flexibility, and ease of use. It offered us a centralized platform to collect, manage, and analyze customer data as well as grow and innovate at a very fast pace.” </i></p><h2 id="understanding-complex-customer-journeys-from-endtoend-with-holistic-realtime-customer-profiles" class="e-me2uth evezdik0"><b class="e-16ceglb etyspqw0">Understanding complex customer journeys from end-to-end with holistic, real-time customer profiles</b></h2><p class="etyspqw3 e-1w824m3 evezdik0">Once MongoDB had a unified understanding of how customers were interacting with its platform in general, it had to tackle the challenge of identifying unique customer needs and behaviors. The company’s data teams were employing disparate logics, from CRM tools, Google Analytics, and others, to determine what defined a customer. <i>“Our customers are developers, and developers by definition are sophisticated users,”</i> explains Ale.<i> “Some have multiple accounts, some use multiple emails to get access to content—there are nuances to how they interact with us.”</i> To recognize and engage every MongoDB developer, it was critical to establish a unified view of customers shared by all teams and tools.</p><p class="etyspqw3 e-1w824m3 evezdik0">In addition, the company had difficulty getting valuable customer data out of its data lake and into downstream business tools. Data teams had developed some internal pipeline solutions that partially solved activation challenges, but these were dependent on developers to code each new use case, and the setup, monitoring, and maintenance created unwanted costs. </p><p class="etyspqw3 e-1w824m3 evezdik0">MongoDB’s dedication to innovation put them first in line to test Profiles Sync, a new Segment Unify feature, and Reverse ETL when they were beta released. Together these features have up-leveled MongoDB’s data unification abilities, enabling the company to combine streaming data from its products with data-at-rest stored in its data lake and then activate that data across its business.</p><p class="etyspqw3 e-1w824m3 evezdik0"><a target="_self" href="https://segment.com/product/profiles-sync/" data-dynamic-link="true" rel="noopener noreferrer"><u>Profiles Sync</u></a> allows MongoDB to port its real-time identity-resolved profiles, created with Segment, to its data lake, where data teams use them to transform, process, and analyze customer data. Segment’s profiles are built using identity resolution algorithms that have been trained on trillions of data points to create a source of customer truth that MongoDB’s teams can rely on to power analytics dashboards that provide a nuanced understanding of users’ preferences and behaviors, as well as the sales funnel. They’re already doing 181 joins on master user IDs and expect that number to increase exponentially when they fully productionize their Profiles Sync connection.</p><p class="etyspqw3 e-1w824m3 evezdik0">Data teams can also enrich Segment’s Profiles with valuable data from non-streaming sources like their CRM. Unifying online and offline data allows MongoDB to form real-time “golden” profiles of its customers—essential to delivering customized experiences that take every aspect of a user’s journey into account. “<i>It lets you make a connection to the human being,</i>” Ale says. </p><p class="etyspqw3 e-1w824m3 evezdik0"><a target="_self" href="https://segment.com/product/reverse-etl/" data-dynamic-link="true" rel="noopener noreferrer"><u>Using Reverse ETL</u></a>, MongoDB can then seamlessly connect the work done by analytics teams in their data lake with downstream marketing and sales tools like Iterable, Intercom, Eloqua, and Salesforce, immediately activating user intelligence to deliver just-in-time communications that increase customer satisfaction and engagement.</p><p class="etyspqw3 e-1w824m3 evezdik0">Together Profiles Sync and Reverse ETL empower a more comprehensive and integrated approach to marketing and analytics: “<i>With Profiles Sync, we now understand the full picture of a user's journey and can create more comprehensive customer profiles by merging together offline and online and sales data that was previously locked inside different systems,</i>” she says. “<i>Meanwhile, Reverse ETL is enabling us to intelligently trigger email campaigns and live chat with bespoke content that’s based on the users’ journey stage and preferences, preventing churn.” </i></p> </div> </div> </div> <figure class="media"> <div class="media-image shadow"> <img src="/content/dam/segment/global/en/customers/legacy/mongodb/mongodb.png" alt="MongoDB infrastructure" style=" " title="MongoDB infrastructure" loading="lazy"/> </div> </figure> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2 id="driving-developer-engagement-at-every-stage-with-live-chat-inproduct-messaging-email-and-more" class="e-me2uth evezdik0"><b class="e-16ceglb etyspqw0">Driving developer engagement at every stage with live chat, in-product messaging, email, and more </b></h2><p class="etyspqw3 e-1w824m3 evezdik0">With a more comprehensive, real-time view of the user that’s easily distributed, MongoDB now uses <a target="_self" href="https://segment.com/product/twilio-engage/" data-dynamic-link="true" rel="noopener noreferrer"><u>Twilio Engage</u></a> to deploy a sophisticated mix of communication methods to meet developers exactly where they are with exactly the right message. Using live chat, just-in-time emails, focused nurture campaigns, and even in-product and website UI changes, MongoDB delivers highly personalized information that optimizes each user’s individual experience. </p><p class="etyspqw3 e-1w824m3 evezdik0">For example, they can now reliably identify a unique user interacting with their website and, based on that user’s real-time behavior, predict educational content the user may find helpful. Using Segment’s Profile API they query the user’s profile in real time to trigger live-chat prompts, pop-up tips, or customized page links to serve specific educational content. Similarly, they can identify an existing customer who might benefit from an additional feature and modify the UI inside the product the customer is already using to surface relevant information about the additional feature.</p><p class="etyspqw3 e-1w824m3 evezdik0">They can also deliver more timely, targeted emails to customers flagged as being at risk of churn and route prospects to sales when they meet a certain threshold. And now that they have a more nuanced understanding of their ideal customer, they can create marketing campaigns that bring in more qualified leads.</p><p class="etyspqw3 e-1w824m3 evezdik0">With Profiles Sync and Reverse ETL, MongoDB is uniting previously siloed customer intelligence and speeding up activation of that intelligence, which, Ale says, “ultimately leads to increased customer satisfaction, engagement, and revenue.”</p><h2 id="delivering-elevated-customer-experiences-that-improve-roas-decrease-cac-and-maximize-ltv" class="e-me2uth evezdik0"><b class="e-16ceglb etyspqw0">Delivering elevated customer experiences that improve ROAS, decrease CAC, and maximize LTV</b></h2><p class="etyspqw3 e-1w824m3 evezdik0">Segment’s functionality has been essential to MongoDB’s ability to implement its pioneering customer personalization program: <i>“We’ve made Segment the core of our customer data architecture. Everything that the analytics team does in relation to revenue and marketing efforts starts from Segment profile data,</i>” says Ale.</p><p class="etyspqw3 e-1w824m3 evezdik0">MongoDB has seen a measurable improvement in overall customer satisfaction since adopting Segment and beta testing Profiles Sync and Reverse ETL, experiencing increased open and click-through rates on their marketing campaigns and driving higher conversion rates. They also attribute optimized targeting and relevance to a significant improvement in their return on ad spend (ROAS) and a marked decrease in their cost to acquire new customers (CAC). </p><p class="etyspqw3 e-1w824m3 evezdik0">Inherent in MongoDB’s drive to Think big, Go far is a willingness to experiment, so the company is always testing new ways to engage and retain customers. Using Profiles Sync and Reverse ETL in tandem with the Profile API, MongoDB has seen a big leap in its experimentation success rates. In one example, Ale used the Profile API to experiment with blind form registration for an event <b class="e-16ceglb etyspqw0">and boosted registration rates by 100X</b>—powerful proof of the value of creating a complete understanding of your customers. </p><p class="etyspqw3 e-1w824m3 evezdik0"><i>“In a digital world, it’s essential that we keep a real-time pulse on what our customers need, when they need it. Having the ability to consolidate and integrate customer data from multiple sources has allowed us to gain a holistic view of our customers, which was not possible before Segment,”</i> Ale concludes. MongoDB plans to continue expanding its use of Reverse ETL and Profiles Sync to further automate and streamline its data management processes and, combined with Twilio Segment Connections and Engage, to continue pushing the possibilities of personalized customer communications.</p> </div> </div> </div> </div> </section> <div data-uuid="-2032479002" class="divider"> <hr/> </div> <section id="" class="grid-container default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Interested in hearing more about how Segment can help you?</h2> <p>Connect with the team to learn how 25,000+ companies use Segment's extensible, scalable platform to turn customer data into revenue-generating experiences.</p> </div> </div> </div> <div id="" class="grid-container two-columns default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="request-demo-form-wrapper "> <form action="#" novalidate data-enable-drift="false"> <div class="request-demo-form-container progressive simplified "> <div class="request-demo-form-container__form-fields"> <div class="form-field-container"> <input class="form-field" type="email" name="email" autocomplete="on" placeholder="Your work email" aria-label="Your work email" aria-invalid="false" data-validation-rules="required,validEmail,safe,personalEmail,validEmailDomain"/> <div class="input-icon error"> <span aria-hidden="true" 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Answer 4 more questions to help us pinpoint exactly what your team needs to get started with Segment.</p></div> <div class="progressive-form-container__form-fields"> <div class="form-field-group"> <div class="form-field-label form-field-label--required"> <label>What is your job title?</label> </div> <div class="form-field-container"> <input class="form-field" type="text" name="jobTitle" autocomplete="on" placeholder="Job title" aria-label="Job title" aria-invalid="false" data-validation-rules="safe,required"/> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 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16.3669 11.3625 16.1418Z" fill="none"></path> </svg> </span> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="progressive-form-container__error-field"> <div data-validation-msg="safe,required">Please provide a company size.</div> </div> </div> </div> <div class="form-field-group"> <div class="form-field-label form-field-label--required"> <label>What is the estimated monthly traffic to your company website?</label> </div> <div class="form-field-container select"> <select class="form-field" name="monthlyTraffic" data-validation-rules="safe,required"> <option value="">Select one</option> <option value="I'm not sure">I'm not sure</option> <option value="1 - 999 users/mo">1 - 999 users/mo</option> <option value="1,000 - 9,999 users/mo">1,000 - 9,999 users/mo</option> <option value="10,000+ users/mo">10,000+ users/mo</option> </select> <span aria-hidden="true" class="chevronDown" data-testid="icon[ChevronDownIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.3625 16.1418L6.3625 11.1388C6.1375 10.9136 6 10.601 6 10.2507C6 9.56284 6.5625 9 7.25 9C7.6 9 7.9125 9.13758 8.1375 9.36272L12.25 13.4902L16.3625 9.37522C16.5875 9.13758 16.9 9 17.25 9C17.9375 9 18.5 9.56284 18.5 10.2507C18.5 10.601 18.3625 10.9136 18.1375 11.1388L13.1375 16.1418C12.9125 16.3669 12.6 16.5045 12.25 16.5045C11.9 16.5045 11.5875 16.3669 11.3625 16.1418Z" fill="none"></path> </svg> </span> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="progressive-form-container__error-field"> <div data-validation-msg="safe,required">Please provide the estimated web traffic.</div> </div> </div> </div> <div class="form-field-group"> <div class="form-field-label form-field-label--required"> <label>What is your rough timeline to implement a CDP?</label> </div> <div class="form-field-container select"> <select class="form-field" name="timeLine" data-validation-rules="safe,required"> <option value="">Select one</option> <option value="Within 4 weeks">Within 4 weeks</option> <option value="Within 6 months">Within 6 months</option> <option value="Within 1 year">Within 1 year</option> <option value="No rush">No rush</option> </select> <span aria-hidden="true" class="chevronDown" data-testid="icon[ChevronDownIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.3625 16.1418L6.3625 11.1388C6.1375 10.9136 6 10.601 6 10.2507C6 9.56284 6.5625 9 7.25 9C7.6 9 7.9125 9.13758 8.1375 9.36272L12.25 13.4902L16.3625 9.37522C16.5875 9.13758 16.9 9 17.25 9C17.9375 9 18.5 9.56284 18.5 10.2507C18.5 10.601 18.3625 10.9136 18.1375 11.1388L13.1375 16.1418C12.9125 16.3669 12.6 16.5045 12.25 16.5045C11.9 16.5045 11.5875 16.3669 11.3625 16.1418Z" fill="none"></path> </svg> </span> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="progressive-form-container__error-field"> <div data-validation-msg="safe,required">Please provide a timeline.</div> </div> </div> </div> </div> <div class="progressive-form-container__button"> <div class="button-container"> <button class="button button-primary submit-button" aria-label="Let’s get started" data-processing-label="Please wait"> Let’s get started </button> </div> </div> <div class="progressive-form-container__copy"><p>For information about how Segment handles your personal data, please see our <a href="https://www.twilio.com/legal/privacy/" target="_blank" rel="noopener noreferrer">privacy policy</a>.</p></div> </div> </form> </div> <div class="request-demo-form-submit-error full-border"> <div class="submit-error-text"></div> </div> </div> </div> </div> </section> <div data-uuid="1602060334" class="divider"> <hr/> </div> <div class="cmp-article-tags"> <div class="cmp-article-tags__list" data-tag-paths="segment/customers/use-case/customer-360,segment/customers/region/namer,segment/customers/industry/b2b-saas-and-technology,segment/customers/products/retl,segment/customers/products/profiles-sync,segment/customers/products/twilio-engage,segment/customers/products/connections"> <span class="cmp-article-tags__item cmp-tag"> Customer 360 </span> <span class="cmp-article-tags__item cmp-tag"> NAMER </span> <span class="cmp-article-tags__item cmp-tag"> B2B SaaS and Technology </span> <span class="cmp-article-tags__item cmp-tag"> rETL </span> <span class="cmp-article-tags__item cmp-tag"> Profiles Sync </span> <span class="cmp-article-tags__item cmp-tag"> Twilio Engage </span> <span class="cmp-article-tags__item cmp-tag"> Connections </span> </div> </div> </div> </div> </div> </section> <section class="section-wrapper bg-color-mint-accent default" id=""> <div class="section-content "> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2 style=" text-align: center; ">More brands building with Segment</h2> </div> </div> </div> <section id="" class="grid-container default medium-gap" style=""> <div class="grid-container-column"> <div class="dynamic-cards-container"> <div class="configuration"> <input type="text" value="false" name="showImage"/> <input type="text" value="true" name="showContentImage"/> <input type="text" value="false" name="showSupertextIcon"/> <input type="text" value="false" name="showPrimarySupertext"/> <input type="text" value="false" name="showSecondarySupertext"/> <input type="text" value="true" name="showTitle"/> <input type="text" value="false" name="showTag"/> <input type="text" value="true" name="showDescription"/> <input type="text" value="Sorry, we couldn’t find any recipes that match the search criteria." name="noResultsText"/> <input type="text" value="false" name="showContributors"/> <input type="text" value="false" name="showContributorTitle"/> <input type="text" value="Made by" name="contributorsLabel"/> <input type="text" value="false" name="enablePagination"/> <input type="text" value="ctaWithLabel" name="tagCtaStyle"/> <input type="text" value="Read More" name="tagCtaLabel"/> <input type="text" value="/content/segment/global/en-us/customers/mongodb/jcr:content/root/global-main/section/column_control/column-0/dynamiccards_compone.dynamiccard.json?page=1&currentPath=/content/segment/global/en-us/customers/mongodb" name="resourcePath"/> <input type="text" value="/content/segment/global/en-us/customers/mongodb/jcr:content/root/global-main/section/column_control/column-0/dynamiccards_compone.tagdetails.json" name="tagPath"/> <input type="text" value="byTag" name="cardType"/> <input type="text" name="tagFilterRoots"/> <input type="text" value="1" name="currentPage"/> </div> <div class="dynamic-cards col-4 title-font-size-small"></div> <div class="dynamic-cards__filter-no-results"></div> <div class="dynamic-cards-loading"> <div class="dynamic-cards-loading__spinner"></div> <div class="dynamic-cards-loading__label">Loading</div> </div> </div> </div> </section> <div data-uuid="-558699691" class="button-container horizontal medium center"> <a class="button link right" href="https://segment.com/customers/" target="_self" data-track-enabled="false" data-uuid="9f70d8c3-ac31-3d7c-9fa4-d2e224c2831d" aria-label="See all customer stories"> <span class="button-text"> See all customer stories </span> </a> </div> </div> </section> </main> <footer class="column-container global-footer"> <div class="xfpage page basicpage"> <section class="section-wrapper bg-color-ink-100 default spacing-bottom--none mobile-spacing-bottom--none" id=""> <div class="section-content "> <div id="" class="grid-container offset-75-25 default medium-gap padding-default" style=""> <div class="grid-container-column"> <div id="" class="grid-container offset-25-75 default medium-gap padding-default" style=""> <div class="grid-container-column"> <figure class="media"> <div class="media-image "> <span 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