Twilio Segment Use Cases | Twilio Segment

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97.56 15.27 93.95 15.27C90.34 15.27 87.88 12.85 87.88 9.64003V9.38002C87.88 6.17002 90.35 3.82002 93.95 3.82002C97.55 3.82002 100 6.17002 100 9.38002ZM95.5 9.45002C95.5 7.97002 94.82 7.39002 93.95 7.39002C93.08 7.39002 92.4 7.97002 92.4 9.45002V9.64003C92.4 11.1 93.08 11.71 93.95 11.71C94.82 11.71 95.5 11.1 95.5 9.64003V9.45002Z" fill="#121C2D"/> </svg> </span> </div> </a> </div> <nav class="navigation__nav"> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Products <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Products <div data-uuid="1469994027" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-91" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span aria-hidden="true" class="connections"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 2.77905C1.5 1.95062 2.17157 1.27905 3 1.27905H21C21.8284 1.27905 22.5 1.95062 22.5 2.77905V5.02905C22.5 5.85748 21.8284 6.52905 21 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stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Connect all of your customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-39" 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icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Take control of your data quality</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-71" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span aria-hidden="true" class="unify"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper"> <path id="icon" fill-rule="evenodd" clip-rule="evenodd" d="M4.25063 6.5C4.25063 2.91015 7.16129 0 10.7518 0C11.028 0 11.2519 0.223858 11.2519 0.5V12.5C11.2519 12.7762 11.028 13 10.7518 13C7.16129 13 4.25063 10.0898 4.25063 6.5ZM13.2522 9C14.6332 9 15.7527 7.8807 15.7527 6.5C15.7527 5.11929 14.6332 4 13.2522 4C13.1796 4.00048 13.1071 4.0055 13.0351 4.015C12.9637 4.02452 12.8916 4.00272 12.8374 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d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Unify customer data across every channel</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-83" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span aria-hidden="true" class="twilio-engage"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper" clip-path="url(#clip0_3565_594)"> <g id="icon"> <path d="M12 17.985C15.3054 17.985 17.985 15.3054 17.985 12C17.985 8.69457 15.3054 6.015 12 6.015C8.69457 6.015 6.015 8.69457 6.015 12C6.015 15.3054 8.69457 17.985 12 17.985Z" fill="#F22F46"/> <path d="M10.7025 20.91C9.19559 20.6898 7.7692 20.0909 6.55684 19.1693C5.34448 18.2477 4.38581 17.0335 3.77058 15.6404C3.15534 14.2473 2.90367 12.7209 3.03911 11.2041C3.17455 9.68722 3.69268 8.22954 4.545 6.96749C4.63647 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</span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Twilio Engage <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build personalized customer experiences</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="1469994027" class="divider"> <hr/> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-69" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Customer Data Platform <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view鈥攊nstantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-43" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Integrations <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-15" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Privacy & Security <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-55" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Why Twilio Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-91"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-39"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-71"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-83"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-69"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view鈥攊nstantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-43"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-15"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-55"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Solutions <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Twilio Segment For... <div data-uuid="-1066923164" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Use Cases <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build solutions to scale your business</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-45" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Teams <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Empower all teams with customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-36" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Industry <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Customer data solutions designed for your specific needs</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-80" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Company Size <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Data solutions that scale as you grow</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="-1066923164" class="divider"> <hr/> </div> <div class="vertical-tab__bottom-title"> More Solutions </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-35" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/solutions/ai/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="AI Solutions"> AI Solutions</a> <p class="vertical-tab-link__description">Turn every customer interaction into a unique customer experience</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-73" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/customers/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="vertical-tab-link__description">Learn how our customers use Twilio Segment</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-25" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/recipes?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Recipes"> Recipes</a> <p class="vertical-tab-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </div> </button> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-45"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-36"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-80"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-35"> </div> <div class="vertical-tab__panel" id="vertical-tab-73"> </div> <div class="vertical-tab__panel" id="vertical-tab-25"> </div> </div> </div> </div> </div> <a class="navigation__link navigation__dropdown-button" href="https://segment.com/pricing/?ref=nav"> Pricing </a> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Docs <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <section id="" class="grid-container two-columns full-width medium-gap equal-heights remove-gutters ignore-margin padding-bottom--none" style=""> <div class="grid-container-column bg-color-white"> <div class="navigation-list"> <div class="navigation-list__heading"> Docs <div data-uuid="599789563" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://docs.segmentapis.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Public API"> Public API</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/website/javascript?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Javascript"> Javascript</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/mobile/ios?ref=nav" class="navigation-list-link__title" target="_self" aria-label="iOS"> iOS</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="All SDKs"> All SDKs</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://status.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="API Status"> API Status</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/?ref=nav" class="navigation-list-link__title navigation-list-link__title--highlight" target="_self" aria-label="View All Docs"> View All Docs</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> <div class="grid-container-column bg-color-gray-10"> <div class="navigation-list"> <div class="navigation-list__heading"> Popular Topics <div data-uuid="87087064" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/spec?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Spec"> Spec</a> <p class="navigation-list-link__description">Guidance on capturing and formatting data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Sources"> Sources</a> <p class="navigation-list-link__description">Applications which send data into Twilio Segment</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/destinations?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Destinations"> Destinations</a> <p class="navigation-list-link__description">Tools or apps that Twilio Segment sends data to</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/product-updates?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Updates"> Product Updates</a> <p class="navigation-list-link__description">Latest feature releases, beta offerings, and more</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/engage/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description">Customer engagement built on trust</p> </li> </ul> </div> </div> </section> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Resources <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Resources <div data-uuid="1501928258" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-65" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Learn With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-23" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Get Started With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://university.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-16" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Support <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/contact?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Contact Us"> Contact Us</a> <p class="navigation-list-link__description">Connect with our support team for additional help</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/support-plans?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Support Plans"> Support Plans</a> <p class="navigation-list-link__description">Dedicated support from our team of experts</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Partners <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Partners <div data-uuid="-1662047516" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.partnerpage.io?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Find a Partner"> Find a Partner</a> <p class="navigation-list-link__description">Find a trusted solution partner</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-65"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-23"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://university.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-16"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/contact?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Contact Us"> Contact Us</a> <p class="navigation-list-link__description">Connect with our support team for additional help</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/support-plans?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Support Plans"> Support Plans</a> <p class="navigation-list-link__description">Dedicated support from our team of experts</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Partners <div data-uuid="-1662047516" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.partnerpage.io?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Find a Partner"> Find a Partner</a> <p class="navigation-list-link__description">Find a trusted solution partner</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </nav> <div class="navigation__ctas"> <a href="https://segment.com/signup/?ref=nav" class="button button-tertiary" target="_self"> Sign Up </a> <a href="https://segment.com/demo?ref=nav" target="_self" class="button button-primary" aria-label="See how it works"> See how it works </a> </div> <div class="navigation__menu"> <button class="navigation__menu-button button button-secondary"> Menu </button> <button class="navigation__menu-close"> <span class="name twilio-icon"> <svg viewBox="0 0 78 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a close symbol</title> <path class="icon-stroke" d="M73.9185 3.44825L39.0435 38.8768M39.0435 38.8768L3.04346 75.4482M39.0435 38.8768L75.0435 75.4482M39.0435 38.8768L4.16846 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> </div> <div class="navigation-mobile"> <nav class="navigation__nav"> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Products <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Products <div data-uuid="1469994027" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-91" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span aria-hidden="true" class="connections"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M1.5 2.77905C1.5 1.95062 2.17157 1.27905 3 1.27905H21C21.8284 1.27905 22.5 1.95062 22.5 2.77905V5.02905C22.5 5.85748 21.8284 6.52905 21 6.52905H12.6251C11.7967 6.52905 11.1251 7.20062 11.1251 8.02905V13.779C11.1251 14.6074 10.4535 15.279 9.62505 15.279H3C2.17157 15.279 1.5 14.6074 1.5 13.779V2.77905ZM12.8749 9.77913C12.8749 8.95068 13.5465 8.27913 14.3749 8.27913H21C21.8284 8.27913 22.5 8.95068 22.5 9.77913V20.7791C22.5 21.6075 21.8284 22.2791 21 22.2791H3C2.17157 22.2791 1.5 21.6075 1.5 20.7791V18.5291C1.5 17.7006 2.17157 17.0291 3 17.0291H11.3749C12.2033 17.0291 12.8749 16.3575 12.8749 15.5291V9.77913Z" fill="#50D4A0"/> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Connections <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Connect all of your customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-39" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span aria-hidden="true" class="protocols"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper"> <path id="icon" fill-rule="evenodd" clip-rule="evenodd" d="M11.2275 8.08416C16.5993 8.08416 20.954 6.27446 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17.7358 13.0966 17.4232C12.95 17.1106 13.0006 16.7425 13.226 16.4796L19.2667 9.03201C19.4009 8.86281 19.63 8.79763 19.8349 8.87038C20.0403 8.94126 20.1779 9.13251 20.1779 9.34731V14.6526Z" fill="#60CDD7"/> </g> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Protocols <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Take control of your data quality</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-71" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon 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20.5793 20.296 20.6195 20.39C20.7492 20.6924 20.8597 21.0027 20.9506 21.319C20.9817 21.4262 21.08 21.5 21.1916 21.5H22.6239Z" fill="#9173CF"/> </g> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Unify <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Unify customer data across every channel</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-83" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__icon"> <div class="svg-icon "> <span aria-hidden="true" class="twilio-engage"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g id="wrapper" clip-path="url(#clip0_3565_594)"> <g id="icon"> <path d="M12 17.985C15.3054 17.985 17.985 15.3054 17.985 12C17.985 8.69457 15.3054 6.015 12 6.015C8.69457 6.015 6.015 8.69457 6.015 12C6.015 15.3054 8.69457 17.985 12 17.985Z" fill="#F22F46"/> <path d="M10.7025 20.91C9.19559 20.6898 7.7692 20.0909 6.55684 19.1693C5.34448 18.2477 4.38581 17.0335 3.77058 15.6404C3.15534 14.2473 2.90367 12.7209 3.03911 11.2041C3.17455 9.68722 3.69268 8.22954 4.545 6.96749C4.63647 6.82435 4.67664 6.65439 4.65893 6.48544C4.64121 6.31649 4.56667 6.15856 4.4475 6.03749L3.3675 4.95749C3.29051 4.88465 3.19895 4.82894 3.09886 4.79406C2.99877 4.75918 2.89243 4.7459 2.78684 4.75512C2.68125 4.76433 2.57881 4.79582 2.48627 4.84751C2.39374 4.8992 2.31321 4.96991 2.25 5.05499C0.792861 7.07808 0.00602563 9.50678 0 12V23.0325C0 23.2891 0.101933 23.5352 0.283374 23.7166C0.464815 23.898 0.710902 24 0.967499 24H12C14.4891 24.0049 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0.101933 23.2891 0 23.0325 0H12C9.50678 0.00602563 7.07808 0.792861 5.055 2.25C4.96373 2.3129 4.88754 2.39525 4.83191 2.49112C4.77628 2.58699 4.74259 2.694 4.73326 2.80445C4.72394 2.9149 4.73921 3.02605 4.77799 3.12989C4.81676 3.23373 4.87807 3.32769 4.9575 3.405L6.0375 4.4475C6.15856 4.56667 6.31649 4.64121 6.48544 4.65893C6.65439 4.67664 6.82435 4.63647 6.9675 4.545C8.82283 3.289 11.0799 2.77018 13.2975 3.09Z" fill="#F22F46"/> </g> </g> <defs> <clipPath id="clip0_3565_594"> <rect width="24" height="24" fill="white"/> </clipPath> </defs> </svg> </span> </div> </div> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Twilio Engage <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build personalized customer experiences</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="1469994027" class="divider"> <hr/> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-69" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Customer Data Platform <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view鈥攊nstantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-43" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Integrations <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-15" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Privacy & Security <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-55" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Why Twilio Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-91"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Connections Features <div data-uuid="-1748065601" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/connections?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Connections Overview"> Connections Overview</a> <p class="navigation-list-link__description">Integrate web and mobile app data with a single API</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/warehouses?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Warehouses"> Warehouses</a> <p class="navigation-list-link__description">Easily transform and load customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/reverse-etl?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Reverse ETL"> Reverse ETL</a> <p class="navigation-list-link__description">Move warehouse data to your applications</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/connections/functions?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Functions"> Functions</a> <p class="navigation-list-link__description">Customize your customer data pipeline</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/developer-toolkit?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Developer Toolkit"> Developer Toolkit</a> <p class="navigation-list-link__description">Build on Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-39"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Protocols Features <div data-uuid="-2119023091" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/protocols?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Protocols Product Overview"> Protocols Product Overview</a> <p class="navigation-list-link__description">Protect the integrity of your data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description">Protect users' privacy</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-71"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Unify Features <div data-uuid="246079105" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/unify?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Unify Overview"> Unify Overview</a> <p class="navigation-list-link__description">Unify customer data across every channel</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/profiles-sync?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Profiles Sync"> Profiles Sync</a> <p class="navigation-list-link__description">Sync customer profiles to the warehouse</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-83"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Twilio Engage Features <div data-uuid="1955626146" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio Engage Overview"> Twilio Engage Overview</a> <p class="navigation-list-link__description">Deepen customer relationships with data-first multichannel marketing</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/audiences?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audiences"> Audiences</a> <p class="navigation-list-link__description">Build dynamic audiences from real-time, complete profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/twilio-engage/journeys?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Journeys"> Journeys</a> <p class="navigation-list-link__description">Orchestrate cross-channel customer journeys</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-69"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Customer Data Platform <div data-uuid="720809514" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/customer-data-platform/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CDP Overview"> CDP Overview</a> <p class="navigation-list-link__description">Collect real-time data from any channel, at any time, for a unified view鈥攊nstantly</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-43"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Integrations <div data-uuid="1648948262" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/catalog/advertising/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Advertising"> Advertising</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/analytics/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Analytics"> Analytics</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/bi-tools/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="BI Tools"> BI Tools</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/crm/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="CRM"> CRM</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/warehouse/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Warehouse"> Data Warehouse</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/email-marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Email Marketing"> Email Marketing</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/marketing-automation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Automation"> Marketing Automation</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/personalization/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Personalization"> Personalization</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="View All Integrations"> View All Integrations</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-15"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Privacy & Security <div data-uuid="-1243149877" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/trust-center/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/privacy-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Privacy Portal"> Privacy Portal</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/gdpr/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="GDPR"> GDPR</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-55"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Why Twilio Segment <div data-uuid="-936471993" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/opensource/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Open Source"> Open Source</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/infrastructure/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Infrastructure"> Infrastructure</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/twilio/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Twilio + Segment"> Twilio + Segment</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Solutions <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Twilio Segment For... <div data-uuid="-1066923164" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-88" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Use Cases <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Build solutions to scale your business</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-45" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Teams <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Empower all teams with customer data</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-36" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Industry <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Customer data solutions designed for your specific needs</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-80" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Company Size <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description">Data solutions that scale as you grow</p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__bottom-links"> <div data-uuid="-1066923164" class="divider"> <hr/> </div> <div class="vertical-tab__bottom-title"> More Solutions </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-35" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/solutions/ai/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="AI Solutions"> AI Solutions</a> <p class="vertical-tab-link__description">Turn every customer interaction into a unique customer experience</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-73" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/customers/?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="vertical-tab-link__description">Learn how our customers use Twilio Segment</p> </div> </button> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-25" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link "> <div class="vertical-tab-link__content"> <a href="https://segment.com/recipes?ref=nav" class="vertical-tab-link__text" target="_self" aria-label="Recipes"> Recipes</a> <p class="vertical-tab-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </div> </button> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Use Cases <div data-uuid="-354929786" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/use-cases?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Use Cases Overview"> Use Cases Overview</a> <p class="navigation-list-link__description">Empower every team to solve key challenges</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-data-management-integration/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Data Management"> Customer Data Management</a> <p class="navigation-list-link__description">Collection, compliance, and activation</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/single-customer-view/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Single View of the Customer"> Single View of the Customer</a> <p class="navigation-list-link__description">Identity-resolved, enriched, and real-time profiles</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/segmentation-audience-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Audience Segmentation & Activation"> Audience Segmentation & Activation</a> <p class="navigation-list-link__description">Build targed audiences and orchestrate journeys</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-acquisition-activation/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer Acquisition"> Customer Acquisition</a> <p class="navigation-list-link__description">Cost-effectively acquire new customers</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/retain-customers-increase-ltv/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Customer LTV & Retention"> Customer LTV & Retention</a> <p class="navigation-list-link__description">Improve customer loyalty and engagement</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/use-cases/customer-insights/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Insights & Analytics Enablement"> Insights & Analytics Enablement</a> <p class="navigation-list-link__description">Make data-driven decisions</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-45"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Teams <div data-uuid="-1564321009" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/marketing/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketing Teams"> Marketing Teams</a> <p class="navigation-list-link__description">Personalize multichannel experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/product/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Teams"> Product Teams</a> <p class="navigation-list-link__description">Inform your roadmap with customer data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/engineering/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Engineering Teams"> Engineering Teams</a> <p class="navigation-list-link__description">Collect and manage your data in a single platform</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-36"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Industry <div data-uuid="786061041" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/retail?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Retail"> Retail</a> <p class="navigation-list-link__description">Create personalized shopping experiences</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/b2b?ref=nav" class="navigation-list-link__title" target="_self" aria-label="B2B"> B2B</a> <p class="navigation-list-link__description">Unify your buyer journey and act on intent signals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/financial-services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Financial Services"> Financial Services</a> <p class="navigation-list-link__description">Collect clean and compliant data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/healthcare/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Healthcare"> Healthcare</a> <p class="navigation-list-link__description">Transform care with HIPAA-eligible data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/marketplaces?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Marketplaces"> Marketplaces</a> <p class="navigation-list-link__description">Increase loyalty with data-driven personalization</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/media?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Media"> Media</a> <p class="navigation-list-link__description">Increase audience engagement</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-80"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Company Size <div data-uuid="565742982" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/industry/startups/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Startup"> Startup</a> <p class="navigation-list-link__description">Early-stage startups can receive Twilio Segment for free</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/industry/enterprise/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Enterprise"> Enterprise</a> <p class="navigation-list-link__description">Data clarity across your organization</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-35"> </div> <div class="vertical-tab__panel" id="vertical-tab-73"> </div> <div class="vertical-tab__panel" id="vertical-tab-25"> </div> </div> </div> </div> </div> <a class="navigation__link navigation__dropdown-button" href="https://segment.com/pricing/?ref=nav"> Pricing </a> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Docs <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <section id="" class="grid-container two-columns full-width medium-gap equal-heights remove-gutters ignore-margin padding-bottom--none" style=""> <div class="grid-container-column bg-color-white"> <div class="navigation-list"> <div class="navigation-list__heading"> Docs <div data-uuid="599789563" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://docs.segmentapis.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Public API"> Public API</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/website/javascript?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Javascript"> Javascript</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog/libraries/mobile/ios?ref=nav" class="navigation-list-link__title" target="_self" aria-label="iOS"> iOS</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources/catalog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="All SDKs"> All SDKs</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://status.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="API Status"> API Status</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/security/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Security"> Security</a> <p class="navigation-list-link__description"></p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/?ref=nav" class="navigation-list-link__title navigation-list-link__title--highlight" target="_self" aria-label="View All Docs"> View All Docs</a> <p class="navigation-list-link__description"></p> </li> </ul> </div> </div> <div class="grid-container-column bg-color-gray-10"> <div class="navigation-list"> <div class="navigation-list__heading"> Popular Topics <div data-uuid="87087064" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/spec?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Spec"> Spec</a> <p class="navigation-list-link__description">Guidance on capturing and formatting data</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/sources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Sources"> Sources</a> <p class="navigation-list-link__description">Applications which send data into Twilio Segment</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/connections/destinations?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Destinations"> Destinations</a> <p class="navigation-list-link__description">Tools or apps that Twilio Segment sends data to</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/product-updates?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Product Updates"> Product Updates</a> <p class="navigation-list-link__description">Latest feature releases, beta offerings, and more</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs/engage/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Trust Center"> Trust Center</a> <p class="navigation-list-link__description">Customer engagement built on trust</p> </li> </ul> </div> </div> </section> </div> </div> <div class="navigation__link nav-dropdown" data-cmp-hook-tabs="panel"> <button class="nav-dropdown__button navigation__dropdown-button"> Resources <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <div class="nav-dropdown__content"> <div class="vertical-tab"> <div class="vertical-tab__sidebar"> <div class="vertical-tab__top-links"> <div class="vertical-tab__heading"> Resources <div data-uuid="1501928258" class="divider"> <hr/> </div> </div> <div class="vertical-tab__links"> <div class="vertical-tab__links-item" data-panel="vertical-tab-65" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Learn With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-23" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Get Started With Segment <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://university.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__links-item" data-panel="vertical-tab-16" data-cmp-hook-tabs="panel"> <button class="vertical-tab-link vertical-tab__link vertical-tab-link--no-link"> <div class="vertical-tab-link__content"> <div class="vertical-tab-link__text vertical-tab-link__panel"> Support <div class="vertical-tab-link__arrow"> <span class="right-arrow twilio-icon"> <svg viewBox="0 0 78 46" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a 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class="icon--decorative" role="presentation"> <title>An icon of a right arrow</title> <path class="icon-stroke" d="M75.0435 23.0588H3.04346M75.0435 23.0588L55.6451 2.92383M75.0435 23.0588L55.6451 42.8478" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </div> </div> <p class="vertical-tab-link__description"></p> </div> </button> <div class="vertical-tab__mobile"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Partners <div data-uuid="-1662047516" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.partnerpage.io?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Find a Partner"> Find a Partner</a> <p class="navigation-list-link__description">Find a trusted solution partner</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> <div class="vertical-tab__content"> <div class="vertical-tab__panel" id="vertical-tab-65"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Learn With Segment <div data-uuid="491619631" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/resources?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Resources"> Resources</a> <p class="navigation-list-link__description">Guides and books for your customer data journey</p> </li> <li class="navigation-list-link"> <a href="/content/segment/global/en-us/blog?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Blog"> Blog</a> <p class="navigation-list-link__description">The latest on our product, industry, and customer data practice</p> </li> <li class="navigation-list-link"> <a href="https://community.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment Community"> Segment Community</a> <p class="navigation-list-link__description">Connect with peers, share tips, get answers, and stay informed</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/growth-center?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Growth Center"> Growth Center</a> <p class="navigation-list-link__description">Learn to implement high-performing growth strategies</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/data-hub?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Data Hub"> Data Hub</a> <p class="navigation-list-link__description">Enhance your customer data management skills</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/customers?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Case Studies"> Case Studies</a> <p class="navigation-list-link__description">Learn how our customers use Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-23"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Get Started With Segment <div data-uuid="1773289649" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://university.segment.com/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Segment University"> Segment University</a> <p class="navigation-list-link__description">Learn to implement and use Twilio Segment successfully</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/catalog/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Integrations"> Integrations</a> <p class="navigation-list-link__description">Explore 450+ integrations to connect with your tools</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/services?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Professional Services"> Professional Services</a> <p class="navigation-list-link__description">Get expert guidance on your Twilio Segment journey</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/recipes?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Recipes"> Recipes</a> <p class="navigation-list-link__description">Step by step tutorials on using Segment integrations to achieve your goals</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/docs?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Docs"> Docs</a> <p class="navigation-list-link__description">Technical documentation for all things Twilio Segment</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-16"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Support <div data-uuid="-1759643499" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.com/contact?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Contact Us"> Contact Us</a> <p class="navigation-list-link__description">Connect with our support team for additional help</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/support-plans?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Support Plans"> Support Plans</a> <p class="navigation-list-link__description">Dedicated support from our team of experts</p> </li> </ul> </div> </div> </div> </div> <div class="vertical-tab__panel" id="vertical-tab-88"> <div class="vertical-tab__content-body"> <div> <div class="navigation-list"> <div class="navigation-list__heading"> Partners <div data-uuid="-1662047516" class="divider"> <hr/> </div> </div> <ul class="navigation-list__links"> <li class="navigation-list-link"> <a href="https://segment.partnerpage.io?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Find a Partner"> Find a Partner</a> <p class="navigation-list-link__description">Find a trusted solution partner</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Become a Partner"> Become a Partner</a> <p class="navigation-list-link__description">Get your software and services in front of our user base</p> </li> <li class="navigation-list-link"> <a href="https://segment.com/partners/developer-portal/?ref=nav" class="navigation-list-link__title" target="_self" aria-label="Build on Twilio Segment"> Build on Twilio Segment</a> <p class="navigation-list-link__description">Build an integration between your tool and Twilio Segment</p> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> </nav> <div class="utility-nav__link nav-dropdown"> <button class="nav-dropdown__button navigation__dropdown-button navigation__dropdown-button--small-gap"> Support <span class="name twilio-icon"> <svg viewBox="0 0 78 41" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a down chevron</title> <path class="icon-stroke" d="M75.0435 3.448L40.7395 37.5489C40.5169 37.7705 40.2525 37.9463 39.9615 38.0663C39.6705 38.1863 39.3585 38.248 39.0435 38.248C38.7284 38.248 38.4165 38.1863 38.1255 38.0663C37.8344 37.9463 37.5701 37.7705 37.3475 37.5489L3.04346 3.448" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </button> <ul class="utility-nav__dropdown"> <li> <a href="https://segment.com/help/" class="utility-nav__link utility-nav__link--dropdown" aria-label="Help Center" target="_self">Help Center</a> </li> <li> <a href="https://segment.com/docs/" class="utility-nav__link utility-nav__link--dropdown" aria-label="Docs" target="_self">Docs</a> </li> <li> <a href="https://status.segment.com/" class="utility-nav__link utility-nav__link--dropdown" aria-label="API Status" target="_blank">API Status</a> </li> <li> <a href="https://segment.com/contact/" class="utility-nav__link utility-nav__link--dropdown" aria-label="Contact Us" target="_self">Contact Us</a> </li> </ul> </div> <div class="navigation__ctas"> <a href="https://segment.com/demo?ref=nav" target="_self" class="button button-primary" aria-label="See how it works"> See how it works </a> <a href="https://app.segment.com/login?ref=nav" class="button button-secondary" aria-label="$Log in"> Log in</a> <a href="https://segment.com/signup/?ref=nav" class="button button-secondary" target="_self"> Sign Up </a> </div> </div> </div> </div> </section> </div> </header> <main class="column-container global-main"> <div id="consent_blackbar"></div> <section class="section-wrapper bg-color-ink-100 default spacing-top--lg spacing-bottom--lg" id=""> <div class="section-content "> <div id="" class="grid-container tiny medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column text-center light-text text-center center"> <div id="" class="grid-container default small-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="title text-center"> <h1 class="title-large light-text"> Segment use cases </h1> </div> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <p style=" text-align: center; "><span style=" color: rgb(255,255,255); "><span class="copy-extra-large">Our extensible, scalable, and complete CDP empowers every team across your organization to make real-time decisions, accelerate growth, and deliver world-class customer experiences.</span></span></p> </div> </div> </div> </div> </div> <div class="request-demo-form-wrapper "> <form action="#"> <div class="request-demo-form-container progressive simplified compact darkBgRed" data-success-option="successMsg"> <div class="request-demo-form-container__form-fields"> <div class="form-field-container"> <input class="form-field" type="email" name="email" autocomplete="on" placeholder="Your work email" aria-label="Your work email" aria-invalid="false" data-validation-rules="required,validEmail,safe,personalEmail,validEmailDomain"/> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="request-demo-form-container__error-field"> <div data-validation-msg="required">Please provide valid email address.</div> <div data-validation-msg="safe,validEmail">Please enter a valid email address.</div> <div data-validation-msg="personalEmail,validEmailDomain">Please provide an individual corporate email address.</div> </div> </div> <div class="dynamic-form-flow"> <div class="form-field-container"> <input class="form-field" type="text" name="name" autocomplete="on" placeholder="Full name" aria-label="Full name" aria-invalid="false" data-validation-rules="safe,required"/> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="request-demo-form-container__error-field"> <div data-validation-msg="safe,required">Please provide a valid full name.</div> </div> </div> <div class="form-field-container"> <input class="form-field intl-tel-input" type="tel" name="phone" autocomplete="on" placeholder="Phone number" aria-label="Phone number" aria-invalid="false" data-validation-rules="safe,required,validPhone"/> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="request-demo-form-container__error-field"> <div data-validation-msg="required">Please provide your phone number.</div> <div data-validation-msg="phoneLookupWorked"></div> <div data-validation-msg="phoneTooShortPassesValidation">That phone number is too short.</div> <div data-validation-msg="phoneTooLongPassesValidation">That phone number is too long.</div> <div data-validation-msg="safe,phoneFormatValidPassesValidation,validPhone">Please provide a valid phone number.</div> </div> </div> </div> </div> <div class="request-demo-form-container__button"> <div class="button-container"> <button class="button button-primary submit-button" aria-label="Get a demo" data-processing-label="Please wait"> Get a demo </button> </div> </div> <div class="dynamic-form-flow"> <div class="form-field-container"> <div class="request-demo-form-container__copy"><p><span style=" color: rgb(255,255,255); ">For information about how Segment handles your personal data, please see our聽<a href="https://www.twilio.com/legal/privacy/" target="_blank" rel="noopener noreferrer">privacy policy</a>.</span></p> </div> </div> </div> </div> <input type="hidden" name="disableProgressiveForm" value="false"/> <input type="hidden" name="showOnlyProgressForm" value="false"/> <input type="hidden" name="formType" value="simplified"/> <input type="hidden" name="customFormIdentifier" value="site-use-cases"/> <input type="hidden" name="customTrackingType"/> </form> <div class="request-demo-form-error full-border compact"> <div class="error-text"></div> </div> <div class="request-demo-form-thank-you full-border compact"> <div class="thank-you-heading"> <div class="thank-you-heading__icon-success"> <div class="icon "> <span aria-hidden="true" class="check-icon1"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" xmlns="http://www.w3.org/2000/svg" role="img" aria-hidden="true" aria-labelledby="39" width="8" height="6" viewBox="0 0 8 6"><title id="39">Check</title><path fill="#23BF6E" d="M5.055 1.673l-2.181 2.22c.023-.024-1.215-1.546-1.3-1.633a.94.94 0 0 0-.652-.273.931.931 0 0 0-.652.273c-.16.178-.28.413-.27.664.012.25.095.484.27.664l1.844 1.883.256.26a.924.924 0 0 0 1.303 0l1.375-1.399 2.182-2.22.501-.51A.973.973 0 0 0 8 .938c0-.23-.1-.504-.269-.663C7.556.11 7.326-.011 7.079 0a.934.934 0 0 0-.649.274L5.055 1.673z" fill-rule="evenodd"></path></svg> </span> </div> </div> <div class="thank-you-heading__heading"><h3>Thank you, you're all set!</h3></div> </div> <div class="thank-you-text"><p><span style=" color: rgb(255,255,255); ">We'll get back to you shortly. For now, you can create your workspace by clicking below.</span></p> </div> <div class="thank-you-button"> <div class="request-demo-form-container__button"> <div class="button-container"> <a href="https://segment.com/signup/" target="_self"> <button class="button button-primary" aria-label="Create your free workspace">Create your free workspace</button> </a> </div> </div> </div> </div> </div> <div class="progressive-form-wrapper"> <input type="hidden" name="disableProgressiveForm" value="false"/> <input type="hidden" name="showOnlyProgressForm" value="false"/> <input type="hidden" name="formType" value="simplified"/> <input type="hidden" name="customFormIdentifier" value="site-use-cases"/> <input type="hidden" name="customTrackingType"/> <div class="request-demo-form-properties" data-properties="{"formType":"simplified","customFormIdentifier":"site-use-cases","customTrackingType":null,"emailPlaceholder":"Your work email","emailRequiredErrMsg":"Please provide valid email address.","emailValidationErrMsg":"Please enter a valid email address.","emailSharedErrMsg":"Please provide an individual corporate email address.","namePlaceholder":"Full name","nameRequiredErrMsg":"Please provide a valid full name.","phonePlaceholder":"Phone number","phoneRequiredErrMsg":"Please provide your phone number.","phoneValidationErrMsg":"Please provide a valid phone number.","phoneTooShortErrMsg":"That phone number is too short.","phoneTooLongErrMsg":"That phone number is too long.","phoneCheckErrMsg":null,"ctaButtonLabel":"Get a demo","processingLabel":"Please wait","ctaAriaLabel":null,"text":"<p><span style=\"color: rgb(255,255,255);\">For information about how Segment handles your personal data, please see our&nbsp;<a href=\"https://www.twilio.com/legal/privacy/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy</a>.</span></p>\r\n","errorTextColor":"darkBgRed","progressiveForm":{"disableProgressiveForm":false,"confirmationText":"<p><span style=\"color: rgb(255,255,255);\">Thank you for submitting your request for a demo! Answer 4 more questions to help us pinpoint exactly what your team needs to get started with Segment.</span></p>\r\n","jobTitleLabel":"What is your job title?","jobTitlePlaceholder":"Job Title","jobTitleValidationErrMsg":"Please provide a valid job title.","companySizeLabel":"What is the size of your company?","companySizePlaceholder":"Select one","companySizeRequiredErrMsg":"Please provide a company size.","monthlyTrafficLabel":"What is the estimated monthly traffic to your company website?","monthlyTrafficPlaceholder":"Select one","monthlyTrafficValidationErrMsg":"Please provide the estimated web traffic.","timelineLabel":"What is your rough timeline to implement a CDP?","timelinePlaceholder":"Select one","timelineValidationErrMsg":"Please provide a timeline.","progressiveCtaButtonLabel":"Let's get started","progressiveProcessingLabel":"Please wait","progressiveText":"<p><span style=\"color: rgb(255,255,255);\">For information about how Segment handles your personal data, please see our&nbsp;<a href=\"https://www.twilio.com/legal/privacy/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy</a>.</span></p>\r\n"},"successIcon":"/content/dam/segment/core-assets/icons/3_decorative-icons/check-icon1.svg","successHeading":"Thank you, you're all set!","successText":"<p><span style=\"color: rgb(255,255,255);\">We'll get back to you shortly. For now, you can create your workspace by clicking below.</span></p>\r\n","errorText":null,"resultCtaButton":"Create your free workspace","resultCtaLinkPath":"https://segment.com/signup/","resultCtaNewTab":"false","resultCtaAriaLabel":null,"formBorder":true,"compactForm":true,"errorIcon":null,"errorHeading":null,"errorMsg":null,"showOnlyProgressForm":false,"successOption":"successMsg","redirectUrl":null,"iconSuccess":{"cssAnimationIconElementModel":null,"svgIconElementModel":{"svgIconType":"DECORATIVE","iconContainerStyle":null,"iconSize":null,"style":null,"alignment":null,"svgSource":"<svg xmlns:xlink=\"http://www.w3.org/1999/xlink\" xmlns=\"http://www.w3.org/2000/svg\" role=\"img\" aria-hidden=\"true\" aria-labelledby=\"39\" width=\"8\" height=\"6\" viewBox=\"0 0 8 6\"><title id=\"39\">Check</title><path fill=\"#23BF6E\" d=\"M5.055 1.673l-2.181 2.22c.023-.024-1.215-1.546-1.3-1.633a.94.94 0 0 0-.652-.273.931.931 0 0 0-.652.273c-.16.178-.28.413-.27.664.012.25.095.484.27.664l1.844 1.883.256.26a.924.924 0 0 0 1.303 0l1.375-1.399 2.182-2.22.501-.51A.973.973 0 0 0 8 .938c0-.23-.1-.504-.269-.663C7.556.11 7.326-.011 7.079 0a.934.934 0 0 0-.649.274L5.055 1.673z\" fill-rule=\"evenodd\"></path></svg>","svgSourceEncoded":"data:image/svg+xml;base64,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","displayName":"check-icon1.svg","inline":false,"cssClass":"check-icon1"},"imageIconElementModel":null,"title":"check-icon1.svg","selectedType":"DECORATIVE_ICON","type":"DECORATIVE_ICON"},"iconError":null}"></div> <form action="#" novalidate> <div class="progressive-form-container compact darkBgRed"> <div class="confirmation-message"><p><span style=" color: rgb(255,255,255); ">Thank you for submitting your request for a demo! Answer 4 more questions to help us pinpoint exactly what your team needs to get started with Segment.</span></p> </div> <div class="progressive-form-container__form-fields"> <div class="form-field-group"> <div class="form-field-label form-field-label--required"> <label>What is your job title?</label> </div> <div class="form-field-container"> <input class="form-field" type="text" name="jobTitle" autocomplete="on" placeholder="Job Title" aria-label="Job Title" aria-invalid="false" data-validation-rules="safe,required"/> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="progressive-form-container__error-field"> <div data-validation-msg="safe,required">Please provide a valid job title.</div> </div> </div> </div> <div class="form-field-group"> <div class="form-field-label form-field-label--required"> <label>What is the size of your company?</label> </div> <div class="form-field-container select"> <select class="form-field" name="companySize" data-validation-rules="safe,required"> <option value="">Select one</option> <option value="1 - 249">1 - 249</option> <option value="250 - 999">250 - 999</option> <option value="1,000 - 4,999">1,000 - 4,999</option> <option value="5,000+">5,000+</option> </select> <span aria-hidden="true" class="chevronDown" data-testid="icon[ChevronDownIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.3625 16.1418L6.3625 11.1388C6.1375 10.9136 6 10.601 6 10.2507C6 9.56284 6.5625 9 7.25 9C7.6 9 7.9125 9.13758 8.1375 9.36272L12.25 13.4902L16.3625 9.37522C16.5875 9.13758 16.9 9 17.25 9C17.9375 9 18.5 9.56284 18.5 10.2507C18.5 10.601 18.3625 10.9136 18.1375 11.1388L13.1375 16.1418C12.9125 16.3669 12.6 16.5045 12.25 16.5045C11.9 16.5045 11.5875 16.3669 11.3625 16.1418Z" fill="none"></path> </svg> </span> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="progressive-form-container__error-field"> <div data-validation-msg="safe,required">Please provide a company size.</div> </div> </div> </div> <div class="form-field-group"> <div class="form-field-label form-field-label--required"> <label>What is the estimated monthly traffic to your company website?</label> </div> <div class="form-field-container select"> <select class="form-field" name="monthlyTraffic" data-validation-rules="safe,required"> <option value="">Select one</option> <option value="I'm not sure">I'm not sure</option> <option value="1 - 999 users/mo">1 - 999 users/mo</option> <option value="1,000 - 9,999 users/mo">1,000 - 9,999 users/mo</option> <option value="10,000+ users/mo">10,000+ users/mo</option> </select> <span aria-hidden="true" class="chevronDown" data-testid="icon[ChevronDownIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.3625 16.1418L6.3625 11.1388C6.1375 10.9136 6 10.601 6 10.2507C6 9.56284 6.5625 9 7.25 9C7.6 9 7.9125 9.13758 8.1375 9.36272L12.25 13.4902L16.3625 9.37522C16.5875 9.13758 16.9 9 17.25 9C17.9375 9 18.5 9.56284 18.5 10.2507C18.5 10.601 18.3625 10.9136 18.1375 11.1388L13.1375 16.1418C12.9125 16.3669 12.6 16.5045 12.25 16.5045C11.9 16.5045 11.5875 16.3669 11.3625 16.1418Z" fill="none"></path> </svg> </span> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="progressive-form-container__error-field"> <div data-validation-msg="safe,required">Please provide the estimated web traffic.</div> </div> </div> </div> <div class="form-field-group"> <div class="form-field-label form-field-label--required"> <label>What is your rough timeline to implement a CDP?</label> </div> <div class="form-field-container select"> <select class="form-field" name="timeLine" data-validation-rules="safe,required"> <option value="">Select one</option> <option value="Within 4 weeks">Within 4 weeks</option> <option value="Within 6 months">Within 6 months</option> <option value="Within 1 year">Within 1 year</option> <option value="No rush">No rush</option> </select> <span aria-hidden="true" class="chevronDown" data-testid="icon[ChevronDownIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11.3625 16.1418L6.3625 11.1388C6.1375 10.9136 6 10.601 6 10.2507C6 9.56284 6.5625 9 7.25 9C7.6 9 7.9125 9.13758 8.1375 9.36272L12.25 13.4902L16.3625 9.37522C16.5875 9.13758 16.9 9 17.25 9C17.9375 9 18.5 9.56284 18.5 10.2507C18.5 10.601 18.3625 10.9136 18.1375 11.1388L13.1375 16.1418C12.9125 16.3669 12.6 16.5045 12.25 16.5045C11.9 16.5045 11.5875 16.3669 11.3625 16.1418Z" fill="none"></path> </svg> </span> <div class="input-icon error"> <span aria-hidden="true" data-testid="icon[ErrorIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12 20C16.4183 20 20 16.4183 20 12C20 7.58172 16.4183 4 12 4C7.58172 4 4 7.58172 4 12C4 16.4183 7.58172 20 12 20ZM10.8388 7.54547H13.1609L12.9485 14.1055H11.0512L10.8388 7.54547ZM13.2024 15.9336C13.1932 16.5984 12.6346 17.1339 12.0022 17.1339C11.3374 17.1339 10.7926 16.5984 10.8019 15.9336C10.7926 15.2781 11.3374 14.7472 12.0022 14.7472C12.6346 14.7472 13.1932 15.2781 13.2024 15.9336Z"></path> </svg> </span> </div> <div class="input-icon success"> <span aria-hidden="true" data-testid="icon[CheckIcon]"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M18.4962 6.32452C19.0902 6.81951 19.1705 7.7023 18.6755 8.29629L11.6755 16.6963C11.4237 16.9984 11.0564 17.1807 10.6634 17.1986C10.2705 17.2164 9.8882 17.0681 9.61 16.79L5.41005 12.59C4.86332 12.0432 4.86332 11.1568 5.41005 10.6101C5.95678 10.0633 6.84321 10.0633 7.38994 10.6101L10.5059 13.726L16.5245 6.50378C17.0195 5.90979 17.9022 5.82954 18.4962 6.32452Z"></path> </svg> </span> </div> <div class="progressive-form-container__error-field"> <div data-validation-msg="safe,required">Please provide a timeline.</div> </div> </div> </div> </div> <div class="progressive-form-container__button"> <div class="button-container"> <button class="button button-primary submit-button" aria-label="Let's get started" data-processing-label="Please wait"> Let's get started </button> </div> </div> <div class="progressive-form-container__copy"><p><span style=" color: rgb(255,255,255); ">For information about how Segment handles your personal data, please see our聽<a href="https://www.twilio.com/legal/privacy/" target="_blank" rel="noopener noreferrer">privacy policy</a>.</span></p> </div> </div> </form> </div> <div class="request-demo-form-submit-error full-border compact"> <div class="submit-error-text"></div> </div> </div> </div> </div> </section> <section class="section-wrapper default spacing-top--lg spacing-bottom--lg" id=""> <div class="section-content "> <div id="" class="grid-container default medium-gap grid-container--hideInXS grid-container--hideInSM column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2 style=" text-align: center; ">Explore top Segment use cases</h2> </div> </div> </div> <div data-uuid="1969889247" class="button-container horizontal medium center"> <a class="button button-tertiary right" href="#customerdatamanagement" target="_self" data-track-enabled="false" data-uuid="bf958221-03cc-3da8-9e0b-64f53a4079ff" aria-label="Customer data management"> <span class="button-text"> Customer data management </span> </a> <a class="button button-tertiary right" href="#singleviewofthecustomer" target="_self" data-track-enabled="false" data-uuid="8b5193e4-a3aa-3e58-ae4c-8581e8222701" aria-label="Single view of the customer"> <span class="button-text"> Single view of the customer </span> </a> <a class="button button-tertiary right" href="#enablecustomerinsights" target="_self" data-track-enabled="false" data-uuid="4ad49254-fc28-3a75-bf86-8ae72baf5f5c" aria-label="Enable customer insights"> <span class="button-text"> Enable customer insights </span> </a> </div> <div data-uuid="1907738916" class="button-container horizontal medium center"> <a class="button button-tertiary right" href="#audiencesegmentation" target="_self" data-track-enabled="false" data-uuid="b9d324a2-f614-3adb-b49e-1c02555c049d" aria-label="Audience segmentation"> <span class="button-text"> Audience segmentation </span> </a> <a class="button button-tertiary right" href="#customeracquisition" target="_self" data-track-enabled="false" data-uuid="a1b8ec69-29c5-3b2a-82f4-222d6f9d4026" aria-label="Customer acquisition"> <span class="button-text"> Customer acquisition </span> </a> <a class="button button-tertiary right" href="#improvecustomerltv" target="_self" data-track-enabled="false" data-uuid="eb4aa68f-387c-3575-9730-b4f1e6381792" aria-label="Improve customer LTV"> <span class="button-text"> Improve customer LTV </span> </a> </div> </div> </div> <div id="" class="grid-container default medium-gap grid-container--hideInMD grid-container--hideInLG grid-container--hideInXL column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2 style=" text-align: center; ">Explore top Segment use cases</h2> <p style=" text-align: center; "><a href="/use-cases/#customerdatamanagement" target="_self" rel="noopener noreferrer"><span class="copy-extra-large"><u>Customer data management</u></span></a></p> <p style=" text-align: center; "><a href="/use-cases/#singleviewofthecustomer" target="_self" rel="noopener noreferrer"><span style=" color: rgb(2,99,224); "><span class="copy-extra-large"><u>Single view of the customer</u></span></span></a></p> <p style=" text-align: center; "><a href="/use-cases/#enablecustomerinsights" target="_self" rel="noopener noreferrer"><span style=" color: rgb(2,99,224); "><span class="copy-extra-large"><u>Enable customer insights</u></span></span></a></p> <p style=" text-align: center; "><a href="#audiencesegmentation" target="_self" rel="noopener noreferrer"><span style=" color: rgb(2,99,224); "><span class="copy-extra-large"><u>Audience segmentation</u></span></span></a></p> <p style=" text-align: center; "><a href="#customeracquisition" target="_self" rel="noopener noreferrer"><span style=" color: rgb(2,99,224); "><span class="copy-extra-large"><u>Customer acquisition</u></span></span></a></p> <p style=" text-align: center; "><a href="#improvecustomerltv" target="_self" rel="noopener noreferrer"><span style=" color: rgb(2,99,224); "><span class="copy-extra-large"><u>Improve customer LTV</u></span></span></a><br /> </p> </div> </div> </div> </div> </div> </div> </section> <section id="" class="grid-container default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div data-uuid="846043215" class="divider"> <hr/> </div> </div> </section> <section class="section-wrapper default spacing-top--lg spacing-bottom--lg" id=""> <div class="section-content "> <div id="customerdatamanagement" class="grid-container offset-40-60 default medium-gap column-gap-large padding-default" style=""> <div class="grid-container-column"> <div id="" class="grid-container default no-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Customer data management</h2> <p>Maintain data quality and compliance across all your teams and tools by collecting, governing, and leveraging data effectively at scale.</p> </div> </div> </div> <div data-uuid="-2013990114" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="/use-cases/customer-data-management-integration/" target="_self" data-track-enabled="false" data-uuid="77d8c301-9bdb-3611-82c2-f538a7a41bcb" aria-label="Learn about data management"> <span class="button-text"> Learn about data management <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> </div> </div> <div id="" class="grid-container default medium-gap" style=""> <div class="grid-container-column"> <ul data-uuid="" class="list list-icon spacing-tight small " role="list"> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 7V1H2V9V11V19H11V23H13V19H22V17H4V11H20V15H22V11V9H4V3H20V7H22ZM9.99 5H6.01V7H9.99V5ZM13.99 6C13.99 6.55228 13.5423 7 12.99 7C12.4377 7 11.99 6.55228 11.99 6C11.99 5.44772 12.4377 5 12.99 5C13.5423 5 13.99 5.44772 13.99 6ZM16.99 7C17.5423 7 17.99 6.55228 17.99 6C17.99 5.44772 17.5423 5 16.99 5C16.4377 5 15.99 5.44772 15.99 6C15.99 6.55228 16.4377 7 16.99 7ZM6.01 13H9.99V15H6.01V13ZM12.99 15C13.5423 15 13.99 14.5523 13.99 14C13.99 13.4477 13.5423 13 12.99 13C12.4377 13 11.99 13.4477 11.99 14C11.99 14.5523 12.4377 15 12.99 15ZM17.99 14C17.99 14.5523 17.5423 15 16.99 15C16.4377 15 15.99 14.5523 15.99 14C15.99 13.4477 16.4377 13 16.99 13C17.5423 13 17.99 13.4477 17.99 14Z" fill="#121C2D"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Data collection & ETL </h5> <div class="richtext"> Collect data from every source with a single API and get it where it needs to be鈥攆ast. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/product/connections/" target="_self" data-uuid=""> <span class="button-text"> Explore Connections </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M12 0.88208L17.4472 3.60569L16.5528 5.39454L12 3.11815L5 6.61815V12.0001C5 14.5537 6.71825 16.7998 8.6585 18.4975C9.60762 19.328 10.5615 19.9843 11.28 20.4334C11.564 20.6109 11.8097 20.755 12.0015 20.8637C12.1943 20.7556 12.4411 20.6126 12.7264 20.4372C13.4474 19.9941 14.4038 19.351 15.3551 18.5483C17.3156 16.8942 19 14.7777 19 12.5001V9.86701L21 9.86637V12.5001C21 15.7225 18.6844 18.356 16.6449 20.0769C15.5962 20.9617 14.5526 21.6624 13.7736 22.1411C13.383 22.3812 13.0563 22.5671 12.8251 22.694C12.7094 22.7576 12.6175 22.8064 12.5532 22.84C12.4233 22.9079 12.2919 22.9731 12.1605 23.0383C12.107 23.0648 12.0534 23.0914 12 23.1181C11.9465 23.0914 11.8929 23.0648 11.8393 23.0382C11.7075 22.9729 11.5756 22.9075 11.4453 22.8391C11.3806 22.8051 11.2881 22.7557 11.1719 22.6914C10.9397 22.5628 10.6118 22.3742 10.22 22.1294C9.43854 21.641 8.39238 20.9222 7.3415 20.0027C5.28175 18.2004 3 15.4466 3 12.0001V5.38208L12 0.88208Z" fill="#121C2D"></path><path d="M11.71 15.41L8 11.71L9.42 10.29L11.71 12.59L15.71 8.5L17.13 9.92L11.71 15.41Z" fill="#121C2D"></path><path d="M19.5 7.5C20.0523 7.5 20.5 7.0523 20.5 6.5C20.5 5.94772 20.0523 5.5 19.5 5.5C18.9477 5.5 18.5 5.94772 18.5 6.5C18.5 7.0523 18.9477 7.5 19.5 7.5Z" fill="#121C2D"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Data privacy, compliance & governance </h5> <div class="richtext"> Implement a data strategy that鈥檚 ethical, consent-based, and adheres to compliance standards. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/product/privacy-portal/" target="_self" data-uuid=""> <span class="button-text"> Explore Privacy Portal </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg width="36" height="36" viewBox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M22.4268 6.00004V3.33337H32.6668V13.5734H30.0002V7.88004L27.0135 10.92C27.1607 11.2188 27.2382 11.547 27.2402 11.88V24.1467C27.2238 24.5539 27.1143 24.9518 26.9202 25.3101C26.726 25.6684 26.4523 25.9774 26.1202 26.2134C25.929 26.3515 25.7285 26.4762 25.5202 26.5867L24.9068 26.8534C24.6076 26.9916 24.3004 27.1119 23.9868 27.2134C22.0478 27.8062 20.0275 28.0897 18.0002 28.0534C15.9686 28.0887 13.944 27.8052 12.0002 27.2134C11.6918 27.1096 11.3891 26.9894 11.0935 26.8534H11.0268L7.88016 30H13.5735V32.6667H3.3335V22.4267H6.00016V28.12L9.02683 25.08C8.87958 24.7813 8.80208 24.4531 8.80016 24.12V11.88C8.81654 11.4729 8.92601 11.0749 9.12016 10.7166C9.31431 10.3584 9.58798 10.0494 9.92016 9.81337C10.5534 9.34647 11.2612 8.99031 12.0135 8.76004C13.9546 8.17669 15.9735 7.89342 18.0002 7.92004C20.0269 7.89342 22.0457 8.17669 23.9868 8.76004C24.3195 8.87243 24.6446 9.00604 24.9602 9.16004L28.1202 6.00004H22.4268ZM23.1335 11.3334C19.7696 10.44 16.2308 10.44 12.8668 11.3334C12.4279 11.4635 12.0103 11.6566 11.6268 11.9067C12.0055 12.1685 12.4243 12.3666 12.8668 12.4934C16.2308 13.3867 19.7696 13.3867 23.1335 12.4934C23.576 12.3666 23.9949 12.1685 24.3735 11.9067C23.9901 11.6566 23.5724 11.4635 23.1335 11.3334ZM24.4135 18L24.5202 17.9067V14.8134L23.9868 15.0134C22.0452 15.5928 20.0262 15.8716 18.0002 15.84C15.9741 15.8716 13.9552 15.5928 12.0135 15.0134L11.4802 14.8134V17.9067L11.5868 18C11.969 18.2879 12.3973 18.5089 12.8535 18.6534C13.3524 18.8042 13.86 18.9245 14.3735 19.0134C14.1279 19.5299 14.0004 20.0947 14.0002 20.6667C13.9911 20.9931 14.0179 21.3195 14.0802 21.64C13.3527 21.5201 12.6352 21.3463 11.9335 21.12L11.4135 20.9334V24.0534C11.443 24.0908 11.4792 24.1224 11.5202 24.1467C11.8908 24.4169 12.306 24.62 12.7468 24.7467C12.7661 24.7541 12.7858 24.7618 12.8059 24.7697C12.9674 24.8329 13.1557 24.9067 13.3335 24.9067C16.5464 25.6472 19.891 25.5969 23.0802 24.76C23.5616 24.6482 24.0153 24.4396 24.4135 24.1467C24.4545 24.1224 24.4907 24.0908 24.5202 24.0534V21L23.9868 21.1867C23.2901 21.4145 22.5769 21.5883 21.8535 21.7067C21.9432 21.367 21.9925 21.0179 22.0002 20.6667C21.9853 20.076 21.8347 19.4966 21.5602 18.9734C22.0737 18.8845 22.5813 18.7642 23.0802 18.6134C23.557 18.4882 24.0082 18.2807 24.4135 18ZM19.3335 20.6C19.3335 21.3364 18.7365 21.9334 18.0002 21.9334C17.2638 21.9334 16.6668 21.3364 16.6668 20.6C16.6668 19.8637 17.2638 19.2667 18.0002 19.2667C18.7365 19.2667 19.3335 19.8637 19.3335 20.6Z" fill="#121C2D"/> </svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Data activation </h5> <div class="richtext"> Unlock growth with actionable insights from unified customer data. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/use-cases/activate-customer-data/" target="_self" data-uuid=""> <span class="button-text"> Explore data activation </span> </a> </div> </div> </li> </ul> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/use-cases/CustomerDataManagement@2x-6f04c02350bc5a21d10deebc5e304dab.png/_jcr_content/renditions/compressed-original.webp" alt="Customer data management" style=" " title="Customer data management" loading="lazy"/> </div> </figure> </div> </div> <div id="" class="grid-container full-width medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div data-uuid="-696345435" class="divider"> <hr/> </div> </div> </div> <div id="singleviewofthecustomer" class="grid-container offset-40-60 default medium-gap column-gap-large padding-default" style=""> <div class="grid-container-column"> <div id="" class="grid-container default no-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Get a single view of the customer</h2> <p>Deepen customer understanding across your organization with a 360 degree customer view.</p> </div> </div> </div> <div data-uuid="-1725600735" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="/use-cases/single-customer-view/" target="_self" data-track-enabled="false" data-uuid="7994d640-2663-387a-ad4d-e25859b65e07" aria-label="Learn about unifying customer data"> <span class="button-text"> Learn about unifying customer data <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> </div> </div> <div id="" class="grid-container default medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <ul data-uuid="" class="list list-icon spacing-tight small " role="list"> <li> <div class="list-marker"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20.909 5.714c.498.848.76 1.815.758 2.8a5.49 5.49 0 01-3.13 4.96c.2.076.398.162.59.26l-.92 1.78a4.5 4.5 0 00-6.54 4v2.5h-2v-2.5a6.5 6.5 0 014.13-6.05 5.5 5.5 0 117.111-7.75zm-7.652.855a3.5 3.5 0 105.82 3.889 3.5 3.5 0 00-5.82-3.89z" fill="#121C2D"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.428 8.702a4 4 0 012.239-.689 4 4 0 010 8 2.12 2.12 0 00-2.33 2.33v.021l-1.999-.388a4.19 4.19 0 011.569-3.073 4 4 0 01.521-6.201zm1.127 4.974a2 2 0 102.223-3.325 2 2 0 00-2.223 3.325z" fill="#121C2D"/> <path d="M2.333 21a1 1 0 112 0 1 1 0 01-2 0zM23.54 17.707l-1.414-1.414-3.367 3.367-1.801-1.44-1.25 1.56 3.2 2.56 4.632-4.633z" fill="#121C2D"/> </svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Identity resolution </h5> <div class="richtext"> Automatically merge disparate customer data into a single customer profile that updates in near real time鈥攕aving data teams time and hassle. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/blog/identity-resolution-lays-foundation-for-customer-engagement-solutions/" target="_self" data-uuid=""> <span class="button-text"> Learn about identity resolution </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M16.23 15.42L17.08 18.85L16.32 18.73L15.47 18.59L14.79 19.11L14.17 19.57L13.26 15.92L12.71 13.73L12.47 13.67L12 13.55L11.52 13.67L10.25 14L9.41 13L9.1 12.63L8.64 12.44L7.43 11.95L7.34 10.65V10.16L7 9.72L6.35 8.61L7 7.5L7.26 7.08V6.59L7.35 5.29L8.64 4.8L9.1 4.61L9.41 4.24L10.25 3.24L11.52 3.55L12 3.67L12.48 3.55L13.75 3.24L14.59 4.24L14.9 4.61L15.36 4.8L16.57 5.29L16.66 6.59V7.08L17 7.5L17.69 8.61L17 9.72L16.76 10.11L18.76 10.7L20 8.61L18.66 6.45L18.47 3.91L16.11 3L14.47 1L12 1.61L9.53 1L7.89 3L5.53 4L5.34 6.45L4 8.61L5.34 10.77L5.53 13.31L6.09 13.54L4.16 21.31L7.92 20.7L11 23L12 19L13 23L16 20.7L19.76 21.31L18.38 15.77L16.23 15.42ZM9.75 19.57L9.13 19.11L8.45 18.59L7.6 18.73L6.83 18.85L8 14.35L9.58 16.22L10.7 15.94L9.75 19.57ZM11.57 8.73012L10.06 7.23012L8.65002 8.64012L11.57 11.5601L15.35 7.78012L13.94 6.37012L11.57 8.73012ZM17.84 12.8799C17.84 13.4322 17.3923 13.8799 16.84 13.8799C16.2877 13.8799 15.84 13.4322 15.84 12.8799C15.84 12.3276 16.2877 11.8799 16.84 11.8799C17.3923 11.8799 17.84 12.3276 17.84 12.8799Z" fill="#121C2D"/> </svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Profile enrichment </h5> <div class="richtext"> Use smarter, faster customer understanding to fuel better experiences and greater profitability. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/use-cases/enrich-customer-profiles/" target="_self" data-uuid=""> <span class="button-text"> Explore profile enrichment </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M16.0001 0.699951V9.87995H22.2901L17.2101 14.96L15.7901 13.54L17.4601 11.88H14.0001V5.29995L6.67008 12.13H10.0001V18.8899L12.4901 16.85L13.7601 18.4L8.00008 23.11V14.13H1.58008L16.0001 0.699951ZM14.0186 15.8021C14.0565 15.6083 14.151 15.4301 14.29 15.2899C14.383 15.1962 14.4936 15.1218 14.6154 15.071C14.7373 15.0203 14.868 14.9941 15 14.9941C15.132 14.9941 15.2627 15.0203 15.3846 15.071C15.5064 15.1218 15.617 15.1962 15.71 15.2899C15.849 15.4301 15.9435 15.6083 15.9814 15.8021C16.0193 15.9958 15.999 16.1965 15.9231 16.3787C15.8472 16.561 15.719 16.7167 15.5547 16.8262C15.3904 16.9357 15.1974 16.9941 15 16.9941C14.8026 16.9941 14.6096 16.9357 14.4453 16.8262C14.281 16.7167 14.1528 16.561 14.0769 16.3787C14.001 16.1965 13.9807 15.9958 14.0186 15.8021Z" fill="#121C2D"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Profile accessibility & activation </h5> <div class="richtext"> Get the insights and data you need to make in-the-moment business decisions and deliver campaigns that convert. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/product/unify/" target="_self" data-uuid=""> <span class="button-text"> Explore Unify </span> </a> </div> </div> </li> </ul> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/use-cases/SingleView@2x-a5ee688c785a44951ebfe7a16751e265.png/_jcr_content/renditions/compressed-original.webp" alt="Get a single view of the customer" style=" " title="Get a single view of the customer" loading="lazy"/> </div> </figure> </div> </div> <div id="" class="grid-container full-width medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div data-uuid="1363039297" class="divider"> <hr/> </div> </div> </div> <div id="enablecustomerinsights" class="grid-container offset-40-60 default medium-gap column-gap-large padding-default" style=""> <div class="grid-container-column"> <div id="" class="grid-container default no-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Enable customer insights</h2> <p>Empower your teams to use real-time, accurate customer data for smarter strategies, enhanced growth, and increased customer satisfaction.</p> </div> </div> </div> <div data-uuid="2029114349" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="/use-cases/customer-insights/" target="_self" data-track-enabled="false" data-uuid="37afa2e1-609b-329b-8d4a-6787ca7e72f6" aria-label="Learn about enabling customer insights"> <span class="button-text"> Learn about enabling customer insights <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> </div> </div> <div id="" class="grid-container default medium-gap" style=""> <div class="grid-container-column"> <ul data-uuid="" class="list list-icon spacing-tight small " role="list"> <li> <div class="list-marker"> <svg width="25" height="24" viewBox="0 0 25 24" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M15.44 9.266L11.48 2.83 8.086 6.648 9.58 7.977l1.606-1.807 4.04 6.564 4.887-6.11-1.562-1.249-3.112 3.89z" fill="inherit"/><path d="M2.333 3h2v17h18v2h-20V3z" fill="inherit"/><path d="M7.333 10a1 1 0 100-2 1 1 0 000 2zM21.333 4a1 1 0 11-2 0 1 1 0 012 0zM8.333 13v5h-2v-5h2zM12.333 11h-2v7h2v-7zM14.333 16h2v2h-2v-2zM20.333 14h-2v4h2v-4z" fill="inherit"/></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Self-service analytics </h5> <div class="richtext"> Get instant customer insights that are accessible organization-wide. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/recipes/privacy-first-web-analytics-solution-segment/" target="_self" data-uuid=""> <span class="button-text"> Learn about privacy-first web analytics </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.333 1c-2.563 0-4.924.345-6.68.93-.873.29-1.65.66-2.231 1.117-.57.449-1.089 1.101-1.089 1.953 0 .033.001.066.003.098a1.017 1.017 0 00-.003.068V19c0 .85.513 1.502 1.082 1.953.58.459 1.355.827 2.227 1.118 1.752.585 4.114.929 6.691.929s4.94-.344 6.692-.929c.348-.116.681-.245.992-.387l-1.54-1.54-.085.03c-1.498.5-3.635.826-6.059.826-2.423 0-4.56-.326-6.058-.826-.754-.252-1.29-.53-1.618-.789a1.224 1.224 0 01-.288-.3.298.298 0 01-.032-.067.06.06 0 01-.004-.018v-4.468c.398.203.84.383 1.309.539 1.752.585 4.114.929 6.691.929s4.94-.344 6.692-.929c.469-.156.91-.336 1.308-.54V16h2V5.166c0-.023 0-.046-.002-.068.002-.032.002-.065.002-.098 0-.852-.519-1.504-1.088-1.953-.58-.458-1.359-.826-2.232-1.117-1.755-.585-4.117-.93-6.68-.93zm-8 4l.003-.015a.295.295 0 01.032-.066c.043-.07.13-.174.291-.301.33-.26.87-.539 1.627-.79C7.787 3.326 9.926 3 12.333 3c2.408 0 4.546.327 6.048.827.756.252 1.296.53 1.626.79.162.128.249.232.291.302.02.033.029.055.032.066l.003.015-.003.015a.297.297 0 01-.032.066c-.042.07-.129.174-.291.301-.33.26-.87.539-1.626.79-1.502.501-3.64.828-6.048.828-2.407 0-4.546-.327-6.047-.827-.757-.252-1.296-.53-1.627-.79a1.236 1.236 0 01-.29-.302.295.295 0 01-.033-.066L4.333 5zm0 7V7.527c.401.205.847.385 1.32.543 1.756.585 4.117.93 6.68.93 2.563 0 4.925-.345 6.68-.93a9.538 9.538 0 001.32-.543V12c0 .002 0 .007-.003.018a.302.302 0 01-.032.067c-.042.07-.128.173-.289.3-.327.26-.864.537-1.617.789-1.498.5-3.635.826-6.059.826-2.423 0-4.56-.326-6.058-.826-.754-.252-1.29-.53-1.618-.789a1.224 1.224 0 01-.288-.3.298.298 0 01-.032-.067.06.06 0 01-.004-.018z" fill="#121C2D"></path><path d="M20.333 19a1 1 0 102 0 1 1 0 00-2 0z" fill="#121C2D"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Data science modeling and advanced analytics </h5> <div class="richtext"> Leverage out-of-the-box data science and analytics for personalization that boosts revenue and customer loyalty. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/solutions/ai/customerai-predictions/" target="_self" data-uuid=""> <span class="button-text"> Explore Customer AI Predictions </span> </a> </div> </div> </li> </ul> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/use-cases/CustomerInsights@2x-a3da1ff592222a268f66a50fc348fa63.png/_jcr_content/renditions/compressed-original.webp" alt="Enable customer insights" style=" " title="Enable customer insights" loading="lazy"/> </div> </figure> </div> </div> <div id="" class="grid-container full-width medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div data-uuid="931413335" class="divider"> <hr/> </div> </div> </div> <div id="audiencesegmentation" class="grid-container offset-40-60 default medium-gap column-gap-large padding-default" style=""> <div class="grid-container-column"> <div id="" class="grid-container default no-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Audience segmentation & activation</h2> <p>Improve return on investment (ROI) and return on ad spend (ROAS) by focusing your efforts on high-value customers.</p> </div> </div> </div> <div data-uuid="1409802952" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="/use-cases/segmentation-audience-activation/" target="_self" data-track-enabled="false" data-uuid="3c33968d-fbfb-3f36-86e2-7d1bd8a0db3f" aria-label="Learn about audience segmentation"> <span class="button-text"> Learn about audience segmentation <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> </div> </div> <div id="" class="grid-container default medium-gap" style=""> <div class="grid-container-column"> <ul data-uuid="" class="list list-icon spacing-tight small " role="list"> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="24" height="24" viewBox="0 0 24 24" fill="#1C0732" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.24 12.2599C15.3042 11.6485 16.1332 10.6988 16.5953 9.56191C17.0574 8.42498 17.126 7.16617 16.7902 5.98577C16.4543 4.80538 15.7333 3.77123 14.7419 3.04788C13.7505 2.32453 12.5456 1.95354 11.319 1.99395C10.0924 2.03436 8.91462 2.48385 7.97296 3.27088C7.03131 4.05792 6.37994 5.13729 6.1225 6.33723C5.86506 7.53717 6.01634 8.78874 6.55227 9.89278C7.0882 10.9968 7.97799 11.8899 9.08004 12.4299C8.14596 12.7212 7.25731 13.1419 6.44004 13.6799L7.56004 15.3499C8.76443 14.5464 10.1643 14.0847 11.6104 14.0142C13.0565 13.9437 14.4947 14.2669 15.7715 14.9495C17.0484 15.6321 18.116 16.6483 18.8607 17.89C19.6054 19.1316 19.9992 20.5521 20 21.9999H22C21.9987 19.7381 21.2307 17.5435 19.8213 15.7745C18.4119 14.0055 16.4444 12.7666 14.24 12.2599ZM8.00004 7.49992C8.00004 6.80768 8.20532 6.13099 8.5899 5.55542C8.97449 4.97985 9.52111 4.53124 10.1607 4.26634C10.8002 4.00143 11.5039 3.93212 12.1829 4.06717C12.8618 4.20222 13.4854 4.53556 13.9749 5.02504C14.4644 5.51453 14.7977 6.13817 14.9328 6.8171C15.0678 7.49603 14.9985 8.19977 14.7336 8.83931C14.4687 9.47885 14.0201 10.0255 13.4445 10.4101C12.869 10.7946 12.1923 10.9999 11.5 10.9999C10.5718 10.9999 9.68155 10.6312 9.02517 9.97479C8.36879 9.31841 8.00004 8.42817 8.00004 7.49992Z" fill="#1C0732"></path><path d="M5 17C5.55228 17 6 16.5523 6 16C6 15.4477 5.55228 15 5 15C4.44772 15 4 15.4477 4 16C4 16.5523 4.44772 17 5 17Z" fill="#1C0732"></path><path d="M4.83002 18.4398C4.28231 19.5465 3.99823 20.765 4.00002 21.9998H2.00002C1.98356 20.459 2.32593 18.9355 3.00002 17.5498L4.83002 18.4398Z" fill="#1C0732"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Audience building and activation </h5> <div class="richtext"> Focus your campaigns on high-value customers with robust audience segmentation and activation for better engagement and ROI. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/product/twilio-engage/audiences/" target="_self" data-uuid=""> <span class="button-text"> Explore Audiences </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5 6.99992H12V10.5799L21.14 5.74992L12 0.919922V4.99992H3V10.9999H5V6.99992ZM14 4.23992L16.86 5.74992L14 7.25992V4.23992Z" fill="#1C0732"></path><path d="M4.71 14.7098C4.84903 14.5696 4.94346 14.3914 4.98138 14.1977C5.0193 14.0039 4.99902 13.8033 4.92309 13.621C4.84717 13.4388 4.71899 13.2831 4.55472 13.1736C4.39045 13.0641 4.19743 13.0056 4 13.0056C3.80257 13.0056 3.60955 13.0641 3.44528 13.1736C3.28101 13.2831 3.15284 13.4388 3.07691 13.621C3.00098 13.8033 2.9807 14.0039 3.01862 14.1977C3.05654 14.3914 3.15097 14.5696 3.29 14.7098C3.38296 14.8035 3.49356 14.8779 3.61542 14.9287C3.73728 14.9795 3.86799 15.0056 4 15.0056C4.13201 15.0056 4.26272 14.9795 4.38458 14.9287C4.50644 14.8779 4.61704 14.8035 4.71 14.7098Z" fill="none"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M11 17H18V9H20V19H11V22.66L1.85999 17.83L11 13V17ZM6.13999 17.83L8.99999 19.34V16.32L6.13999 17.83Z" fill="none"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Journey orchestration </h5> <div class="richtext"> Easily build sophisticated customer journeys and orchestrate multichannel experiences at scale for better conversion throughout the customer lifecycle. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/product/twilio-engage/journeys/" target="_self" data-uuid=""> <span class="button-text"> Explore Journeys </span> </a> </div> </div> </li> </ul> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/use-cases/AudienceSegmentation@2x-cf9d830d7abef27e4a6dec712eb03c32.png/_jcr_content/renditions/compressed-original.webp" alt="Audience segmentation & activation" style=" " title="Audience segmentation & activation" loading="lazy"/> </div> </figure> </div> </div> <div id="" class="grid-container full-width medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div data-uuid="985715422" class="divider"> <hr/> </div> </div> </div> <div id="customeracquisition" class="grid-container offset-40-60 default medium-gap column-gap-large padding-default" style=""> <div class="grid-container-column"> <div id="" class="grid-container default no-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Customer acquisition</h2> <p>Say goodbye to generic marketing tactics and hello to targeted and timely interactions that optimize conversion and reduce acquisition costs.</p> </div> </div> </div> <div data-uuid="1899861706" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="/use-cases/customer-acquisition-activation/" target="_self" data-track-enabled="false" data-uuid="11376053-8a6a-3430-9d42-7528857c95c4" aria-label="Learn about acquiring new customers"> <span class="button-text"> Learn about acquiring new customers <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> </div> </div> <div id="" class="grid-container default medium-gap" style=""> <div class="grid-container-column"> <ul data-uuid="" class="list list-icon spacing-tight small " role="list"> <li> <div class="list-marker"> <svg width="25" height="24" viewBox="0 0 25 24" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M15.44 9.266L11.48 2.83 8.086 6.648 9.58 7.977l1.606-1.807 4.04 6.564 4.887-6.11-1.562-1.249-3.112 3.89z" fill="inherit"/><path d="M2.333 3h2v17h18v2h-20V3z" fill="inherit"/><path d="M7.333 10a1 1 0 100-2 1 1 0 000 2zM21.333 4a1 1 0 11-2 0 1 1 0 012 0zM8.333 13v5h-2v-5h2zM12.333 11h-2v7h2v-7zM14.333 16h2v2h-2v-2zM20.333 14h-2v4h2v-4z" fill="inherit"/></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Optimize ad spend </h5> <div class="richtext"> Find your new customers wherever they are with personalized ads that drive engagement and turn window shoppers into repeat buyers. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/use-cases/optimize-ad-spend/" target="_self" data-uuid=""> <span class="button-text"> Explore ad optimizations </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.333 1c-2.563 0-4.924.345-6.68.93-.873.29-1.65.66-2.231 1.117-.57.449-1.089 1.101-1.089 1.953 0 .033.001.066.003.098a1.017 1.017 0 00-.003.068V19c0 .85.513 1.502 1.082 1.953.58.459 1.355.827 2.227 1.118 1.752.585 4.114.929 6.691.929s4.94-.344 6.692-.929c.348-.116.681-.245.992-.387l-1.54-1.54-.085.03c-1.498.5-3.635.826-6.059.826-2.423 0-4.56-.326-6.058-.826-.754-.252-1.29-.53-1.618-.789a1.224 1.224 0 01-.288-.3.298.298 0 01-.032-.067.06.06 0 01-.004-.018v-4.468c.398.203.84.383 1.309.539 1.752.585 4.114.929 6.691.929s4.94-.344 6.692-.929c.469-.156.91-.336 1.308-.54V16h2V5.166c0-.023 0-.046-.002-.068.002-.032.002-.065.002-.098 0-.852-.519-1.504-1.088-1.953-.58-.458-1.359-.826-2.232-1.117-1.755-.585-4.117-.93-6.68-.93zm-8 4l.003-.015a.295.295 0 01.032-.066c.043-.07.13-.174.291-.301.33-.26.87-.539 1.627-.79C7.787 3.326 9.926 3 12.333 3c2.408 0 4.546.327 6.048.827.756.252 1.296.53 1.626.79.162.128.249.232.291.302.02.033.029.055.032.066l.003.015-.003.015a.297.297 0 01-.032.066c-.042.07-.129.174-.291.301-.33.26-.87.539-1.626.79-1.502.501-3.64.828-6.048.828-2.407 0-4.546-.327-6.047-.827-.757-.252-1.296-.53-1.627-.79a1.236 1.236 0 01-.29-.302.295.295 0 01-.033-.066L4.333 5zm0 7V7.527c.401.205.847.385 1.32.543 1.756.585 4.117.93 6.68.93 2.563 0 4.925-.345 6.68-.93a9.538 9.538 0 001.32-.543V12c0 .002 0 .007-.003.018a.302.302 0 01-.032.067c-.042.07-.128.173-.289.3-.327.26-.864.537-1.617.789-1.498.5-3.635.826-6.059.826-2.423 0-4.56-.326-6.058-.826-.754-.252-1.29-.53-1.618-.789a1.224 1.224 0 01-.288-.3.298.298 0 01-.032-.067.06.06 0 01-.004-.018z" fill="#121C2D"></path><path d="M20.333 19a1 1 0 102 0 1 1 0 00-2 0z" fill="#121C2D"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> First-conversion personalization </h5> <div class="richtext"> Trigger campaigns and improve personalization through access to real-time customer data event streams for more cost-effective new customer acquisition. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/recipes/increase-conversion-with-personalized-lifecycle-campaigns/" target="_self" data-uuid=""> <span class="button-text"> Learn about personalized campaigns </span> </a> </div> </div> </li> </ul> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/use-cases/CustomerAcquisition@2x-29cc4238c51ecce85c8add74e504603a.png/_jcr_content/renditions/compressed-original.webp" alt="Customer acquisition" style=" " title="Customer acquisition" loading="lazy"/> </div> </figure> </div> </div> <div id="" class="grid-container full-width medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div data-uuid="1048046249" class="divider"> <hr/> </div> </div> </div> <div id="improvecustomerltv" class="grid-container offset-40-60 default medium-gap column-gap-large padding-default" style=""> <div class="grid-container-column"> <div id="" class="grid-container default no-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " data-ext-icon="<svg viewBox="0 0 79 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a outbound link arrow</title> <path class="icon-stroke" d="M75.3037 3.98207L3 75.5935M75.3037 3.98207L76.0435 43.3021M75.3037 3.98207L35.951 3.59351" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> "> <h2>Improve customer LTV</h2> <p>Grow customer lifetime value (LTV) and prevent churn with unified data real-time insights, predictive AI, and scalable multichannel personalization.</p> </div> </div> </div> <div data-uuid="-744776934" class="button-container horizontal medium left"> <a class="button button-tertiary right" href="/use-cases/retain-customers-increase-ltv/" target="_self" data-track-enabled="false" data-uuid="9ee11568-aef0-30b0-a435-aa9b997c8000" aria-label="Learn about improving customer LTV"> <span class="button-text"> Learn about improving customer LTV <span class="button-icon right-caret medium"> <svg viewBox="0 0 41 79" fill="none" xmlns="http://www.w3.org/2000/svg" class="icon--decorative" role="presentation"> <title>An icon of a right chevron</title> <path class="icon-stroke" d="M3.24347 75.4482L37.3444 41.1442C37.566 40.9216 37.7418 40.6573 37.8618 40.3662C37.9817 40.0752 38.0435 39.7633 38.0435 39.4482C38.0435 39.1332 37.9817 38.8213 37.8618 38.5302C37.7418 38.2392 37.566 37.9749 37.3444 37.7522L3.24347 3.44824" stroke="#F22F46" stroke-width="5.5" stroke-linecap="round" stroke-linejoin="round"/> </svg> </span> </span> </a> </div> </div> </div> <div id="" class="grid-container default medium-gap" style=""> <div class="grid-container-column"> <ul data-uuid="" class="list list-icon spacing-tight small " role="list"> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.93 16.48L6.93 10.48L4 13.41V20H18V22H2V3H4V10.59L7.12 7.47L12.12 13.47L15.12 10.47L11.71 7.05L22.1 4.27L19.31 14.66L16.53 11.88L11.93 16.48ZM18.27 10.8L19.27 7.1L15.57 8.09L18.27 10.8Z" fill="#1C0732"></path><path d="M22 21C22 21.5523 21.5523 22 21 22C20.4477 22 20 21.5523 20 21C20 20.4477 20.4477 20 21 20C21.5523 20 22 20.4477 22 21Z" fill="#1C0732"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Boost cross-sell and upsell </h5> <div class="richtext"> Maximize conversion and grow average order values by creating timely experiences that offer relevant, complimentary items and encourage upgrades. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/use-cases/boost-cross-sell-upsell/" target="_self" data-uuid=""> <span class="button-text"> Explore cross-sell and upsell </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 3C22.5523 3 23 2.55228 23 2C23 1.44772 22.5523 1 22 1C21.4477 1 21 1.44772 21 2C21 2.55228 21.4477 3 22 3ZM9 9C9.55228 9 10 8.55228 10 8C10 7.44772 9.55228 7 9 7C8.44772 7 8 7.44772 8 8C8 8.55228 8.44772 9 9 9ZM13 9H12V7H15V20H5.3L1 22.87V7H6V9H3V19.13L4.7 18H13V9ZM10 3H19V1H8V5H10V3ZM19.3 12L21 13.13V5H23V16.87L18.7 14H17V12H19.3ZM4 11V13H12V11H4ZM4 16V14H12V16H4Z" fill="#121C2D"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Personalize communications </h5> <div class="richtext"> Strengthen customer relationships by personalizing customer interactions on every channel. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/product/twilio-engage/" target="_self" data-uuid=""> <span class="button-text"> Explore Engage </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg xmlns:xlink="http://www.w3.org/1999/xlink" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M6.4 2h-1v4.25H2V21h2V8.25h4.114l1.306 2.082.294.468H17.3V19H8v2h11.3v-5.1h3.4V2H6.4Zm12.9 11.9h1.4V4H7.4v2.25H9.22l.294.469L10.82 8.8h8.48v5.1ZM6 21a1 1 0 1 0 0-2 1 1 0 0 0 0 2Z" fill="#121C2D"></path></svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Product recommendations </h5> <div class="richtext"> Easily discover, target, and engage customers who are most likely to purchase a specific product, brand, or product category. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/solutions/ai/" target="_self" data-uuid=""> <span class="button-text"> Explore Twilio Segment AI </span> </a> </div> </div> </li> <li> <div class="list-marker"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M20.909 5.714c.498.848.76 1.815.758 2.8a5.49 5.49 0 01-3.13 4.96c.2.076.398.162.59.26l-.92 1.78a4.5 4.5 0 00-6.54 4v2.5h-2v-2.5a6.5 6.5 0 014.13-6.05 5.5 5.5 0 117.111-7.75zm-7.652.855a3.5 3.5 0 105.82 3.889 3.5 3.5 0 00-5.82-3.89z" fill="#121C2D"/> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.428 8.702a4 4 0 012.239-.689 4 4 0 010 8 2.12 2.12 0 00-2.33 2.33v.021l-1.999-.388a4.19 4.19 0 011.569-3.073 4 4 0 01.521-6.201zm1.127 4.974a2 2 0 102.223-3.325 2 2 0 00-2.223 3.325z" fill="#121C2D"/> <path d="M2.333 21a1 1 0 112 0 1 1 0 01-2 0zM23.54 17.707l-1.414-1.414-3.367 3.367-1.801-1.44-1.25 1.56 3.2 2.56 4.632-4.633z" fill="#121C2D"/> </svg> </div> <div class="list-content "> <h5 class="list-title title-xxs"> Custom service personalization </h5> <div class="richtext"> Seamlessly infuse customer insights into every customer interaction for better NPS scores and faster handling times. </div> <div data-uuid="" class="button-container small"> <a class="button link" href="https://segment.com/solutions/ai/customerai-personalization-engine/" target="_self" data-uuid=""> <span class="button-text"> Explore Personalization Engine </span> </a> </div> </div> </li> </ul> </div> </div> </div> <div class="grid-container-column v-center"> <figure class="media"> <div class="media-image "> <img src="/content/dam/segment/global/en/misc/use-cases/ImproveCustomerLTV@2x-ac0dc3dcd17e66445ee814eb75b617e1.png/_jcr_content/renditions/compressed-original.webp" alt="Improve customer LTV" style=" " title="Improve customer LTV" loading="lazy"/> </div> </figure> </div> </div> </div> </section> <div class="xfpage page basicpage"> <section class="section-wrapper bg-color-mint-accent default" id=""> <div class="section-content "> <div id="" class="grid-container tiny medium-gap column-gap-default padding-default" style=""> <div class="grid-container-column"> <div class="cmp-toc-richtexteditor"> <div class="cmp-toc-richtexteditor__rte"> <div class="richtext " 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