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href="https://www.salesforce.com/blog/marketing-personalization-tips/" class="card__thumbnail" aria-label="Read Great Marketing Personalization Starts With a Great Data Foundation. Here’s How to Get Started." tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/b2b-marketers-drive-roi-1.jpg?w=500" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/b2b-marketers-drive-roi-1.jpg 500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/b2b-marketers-drive-roi-1.jpg?w=150&h=84 150w" alt="4 Ways B2B Marketers Can Drive More ROI Than Ever Before" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/marketing-cloud/" class="sf-tag topic topic--marketing-cloud sf-tag--marketing-cloud" aria-label="Filed under Marketing Cloud" > Marketing Cloud</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/marketing-personalization-tips/" target="_self"> Great Marketing Personalization Starts With a Great Data Foundation. Here’s How to Get Started. </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/ruth-bolster/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/bolster_ruth_1717.jpg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/bolster_ruth_1717.jpg 540w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/bolster_ruth_1717.jpg?w=500&h=500 500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/bolster_ruth_1717.jpg?w=150&h=150 150w" alt="Ruth Bolster" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Ruth</span> <span class="byline__name">Bolster</span> </span> </a> </address> </div> <time class="card__date label" datetime="2025-02-13"> February 13, 2025</time> </div> <div class="card__excerpt"> <p class="body-2"> These marketing personalization tips will help you segment with precision and use dynamic content </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/marketing/" class="label-secondary"> Marketing </a> </li> <li> <a href="https://www.salesforce.com/blog/category/marketing-cloud/" class="label-secondary"> Marketing Cloud </a> </li> <li> <a href="https://www.salesforce.com/blog/category/personalization/" class="label-secondary"> Personalization </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/what-does-salesforce-do/" class="card__thumbnail" aria-label="Read What Does Salesforce Do?" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/what-does-salesforce-do-header-v2.jpg?w=889" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/what-does-salesforce-do-header-v2.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/what-does-salesforce-do-header-v2.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/what-does-salesforce-do-header-v2.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/12/what-does-salesforce-do-header-v2.jpg?w=150&h=84 150w" alt="Man snaps photo of Salesforce logo: What does Salesforce do" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/salesforce-platform/" class="sf-tag topic topic--salesforce-platform sf-tag--salesforce-platform" aria-label="Filed under Salesforce Platform" > Salesforce Platform</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/what-does-salesforce-do/" target="_self"> What Does Salesforce Do? </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/jody-farrar/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/jody20farrar-1.jpg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/jody20farrar-1.jpg 225w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/jody20farrar-1.jpg?w=150&h=150 150w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Jody</span> <span class="byline__name">Farrar</span> </span> </a> </address> </div> <time class="card__date label" datetime="2025-02-07"> February 7, 2025</time> </div> <div class="card__excerpt"> <p class="body-2"> Let’s explore what Salesforce does, the ways it helps strengthen customer relationships, and how the world’s #1 AI CRM empowers businesses to create limitless digital labor with autonomous agents. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/ai/" class="label-secondary"> AI </a> </li> <li> <a href="https://www.salesforce.com/blog/category/c-suite/" class="label-secondary"> C-Suite </a> </li> <li> <a href="https://www.salesforce.com/blog/category/it/" class="label-secondary"> IT </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/small-business-marketing-strategy/" class="card__thumbnail" aria-label="Read How to Market a Small Business on a Budget" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/Market-a-Small-Business-on-a-Budget.jpg?w=892" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/Market-a-Small-Business-on-a-Budget.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/Market-a-Small-Business-on-a-Budget.jpg?w=892&h=500 892w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/Market-a-Small-Business-on-a-Budget.jpg?w=768&h=431 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/Market-a-Small-Business-on-a-Budget.jpg?w=150&h=84 150w" alt="Small business owner applying budget-friendly marketing strategies to boost brand growth" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/small-business/" class="sf-tag topic topic--small-business sf-tag--small-business" aria-label="Filed under Small Business" > Small Business</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/small-business-marketing-strategy/" target="_self"> How to Market a Small Business on a Budget </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/kristie-poon/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/kristie-poon-1.jpg?w=132&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/kristie-poon-1.jpg 200w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/kristie-poon-1.jpg?w=132&h=150 132w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Kristie</span> <span class="byline__name">Poon</span> </span> </a> </address> </div> <time class="card__date label" datetime="2025-02-06"> February 6, 2025</time> </div> <div class="card__excerpt"> <p class="body-2"> Running a small business on a tight budget? Here’s how to attract customers and grow your business with simple, cost-effective marketing strategies. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/business-as-a-platform-for-change/" class="label-secondary"> Business as a Platform for Change </a> </li> <li> <a href="https://www.salesforce.com/blog/category/retail/" class="label-secondary"> Retail </a> </li> <li> <a href="https://www.salesforce.com/blog/category/marketing-cloud/" class="label-secondary"> Marketing Cloud </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/digital-customer-service-channels/" class="card__thumbnail" aria-label="Read Customer Service Channels: Your Quick Guide To the Top 6" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/12/top-customer-service-channels-1500x844-1.jpg?w=889" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/12/top-customer-service-channels-1500x844-1.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/12/top-customer-service-channels-1500x844-1.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/12/top-customer-service-channels-1500x844-1.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/12/top-customer-service-channels-1500x844-1.jpg?w=150&h=84 150w" alt="" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/service/" class="sf-tag topic topic--service sf-tag--service" aria-label="Filed under Service" > Service</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/digital-customer-service-channels/" target="_self"> Customer Service Channels: Your Quick Guide To the Top 6 </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/joyce-leung/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/joyceleung.png?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/joyceleung.png 512w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/joyceleung.png?w=500&h=500 500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/joyceleung.png?w=150&h=150 150w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Joyce</span> <span class="byline__name">Leung</span> </span> </a> </address> </div> <time class="card__date label" datetime="2025-01-27"> January 27, 2025</time> </div> <div class="card__excerpt"> <p class="body-2"> Sometimes your customers want to use self-service, but other times they want to speak to a service representative. Here's how to make it easy for your customers to contact you. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/ai/" class="label-secondary"> AI </a> </li> <li> <a href="https://www.salesforce.com/blog/category/agentforce-2/" class="label-secondary"> Agentforce </a> </li> <li> <a href="https://www.salesforce.com/blog/category/self-service/" class="label-secondary"> Self-Service </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/smb-make-enterprise-level-impact/" class="card__thumbnail" aria-label="Read 5 Small Business Growth Strategies For 2025" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=889" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/11/TSK-38211_REPUB_Your_Small_Business_Can_Compete_With_Large_Rivals.png?w=150&h=84 150w" alt="Illustration of a small business compared to a big enterprise on a computer with tools." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/small-business/" class="sf-tag topic topic--small-business sf-tag--small-business" aria-label="Filed under Small Business" > Small Business</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/smb-make-enterprise-level-impact/" target="_self"> 5 Small Business Growth Strategies For 2025 </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/brett-grossfeld/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/brett20grossfeld-1.jpg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/brett20grossfeld-1.jpg 225w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/brett20grossfeld-1.jpg?w=150&h=150 150w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Brett</span> <span class="byline__name">Grossfeld</span> </span> </a> </address> </div> <time class="card__date label" datetime="2025-01-23"> January 23, 2025</time> </div> <div class="card__excerpt"> <p class="body-2"> Here's how your small business can keep up with any large enterprise — and spoiler alert, you only need one tool. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/service/" class="label-secondary"> Service </a> </li> <li> <a href="https://www.salesforce.com/blog/category/sales-representative/" class="label-secondary"> Sales Representative </a> </li> <li> <a href="https://www.salesforce.com/blog/category/startups/" class="label-secondary"> Startups </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/what-is-good-customer-service/" class="card__thumbnail" aria-label="Read 5 Ways to Provide Good Customer Service: A Complete Guide" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/01/good-customer-service.jpg?w=889" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/01/good-customer-service.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/01/good-customer-service.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/01/good-customer-service.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2025/01/good-customer-service.jpg?w=150&h=84 150w" alt="A smiling woman in a white sweater gets good customer service on her yellow mobile device from her couch" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/serviceblazer/" class="sf-tag topic topic--serviceblazer sf-tag--serviceblazer" aria-label="Filed under Serviceblazer" > Serviceblazer</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/what-is-good-customer-service/" target="_self"> 5 Ways to Provide Good Customer Service: A Complete Guide </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/jill-wagner/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/04/Jill-Wagner_headshot.jpg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/04/Jill-Wagner_headshot.jpg 788w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/04/Jill-Wagner_headshot.jpg?w=710&h=500 710w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/04/Jill-Wagner_headshot.jpg?w=768&h=541 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/04/Jill-Wagner_headshot.jpg?w=150&h=106 150w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Jill</span> <span class="byline__name">Wagner</span> </span> </a> </address> </div> <time class="card__date label" datetime="2025-01-13"> January 13, 2025</time> </div> <div class="card__excerpt"> <p class="body-2"> Customers expect top-notch service, and delivering it brings big benefits. Here’s how to ensure your customer service always hits the mark. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/analytics/" class="label-secondary"> Analytics </a> </li> <li> <a href="https://www.salesforce.com/blog/category/agentforce-2/" class="label-secondary"> Agentforce </a> </li> <li> <a href="https://www.salesforce.com/blog/category/serviceblazer/" class="label-secondary"> Serviceblazer </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/retail-predictions/" class="card__thumbnail" aria-label="Read Our 2025 Retail Predictions: Unified Commerce and AI Agents Will Help Retailers Engage Shoppers" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/AdobeStock_1109633879.jpg?w=891" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/AdobeStock_1109633879.jpg 5248w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/AdobeStock_1109633879.jpg?w=891&h=500 891w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/AdobeStock_1109633879.jpg?w=768&h=431 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/AdobeStock_1109633879.jpg?w=1536&h=862 1536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/AdobeStock_1109633879.jpg?w=2048&h=1149 2048w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/01/AdobeStock_1109633879.jpg?w=150&h=84 150w" alt="The numbers 2025 (with a smiling shopping bag in place of the zero) introduce our yearly retail predictions." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/retail-insights/" class="sf-tag topic topic--retail-insights sf-tag--retail-insights" aria-label="Filed under Retail Insights" > Retail Insights</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/retail-predictions/" target="_self"> Our 2025 Retail Predictions: Unified Commerce and AI Agents Will Help Retailers Engage Shoppers </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/michelle-grant/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Michelle-Grant-Headshot.jpg?w=113&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Michelle-Grant-Headshot.jpg 600w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Michelle-Grant-Headshot.jpg?w=375&h=500 375w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/10/Michelle-Grant-Headshot.jpg?w=113&h=150 113w" alt="Michelle Grant" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Michelle</span> <span class="byline__name">Grant</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-12-13"> December 13, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> By tightly integrating data across the entire shopping journey, retailers can build a customer experience that’s fun and profitable. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/personalization/" class="label-secondary"> Personalization </a> </li> <li> <a href="https://www.salesforce.com/blog/category/sales-strategy/" class="label-secondary"> Sales Strategy </a> </li> <li> <a href="https://www.salesforce.com/blog/category/retail-insights/" class="label-secondary"> Retail Insights </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/personalized-email-marketing/" class="card__thumbnail" aria-label="Read Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/Blog-EmailMarketingAI-1500x844-1.jpg?w=889" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/Blog-EmailMarketingAI-1500x844-1.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/Blog-EmailMarketingAI-1500x844-1.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/Blog-EmailMarketingAI-1500x844-1.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/Blog-EmailMarketingAI-1500x844-1.jpg?w=150&h=84 150w" alt="Personalized email marketing is essential for creating meaningful connections and driving better engagement." loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/marketing-cloud/" class="sf-tag topic topic--marketing-cloud sf-tag--marketing-cloud" aria-label="Filed under Marketing Cloud" > Marketing Cloud</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/personalized-email-marketing/" target="_self"> Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/holly-jackson/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/HollyJackson.png?w=113&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/HollyJackson.png 1536w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/HollyJackson.png?w=375&h=500 375w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/HollyJackson.png?w=768&h=1024 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/HollyJackson.png?w=1152&h=1536 1152w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/08/HollyJackson.png?w=113&h=150 113w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Holly</span> <span class="byline__name">Jackson</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-10-10"> October 10, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Sending the same email to your entire audience doesn't work anymore. Learn how AI can make each message relevant for each individual. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/customer-relationships/" class="label-secondary"> Customer Relationships </a> </li> <li> <a href="https://www.salesforce.com/blog/category/pardot/" class="label-secondary"> Pardot </a> </li> <li> <a href="https://www.salesforce.com/blog/category/marketing-cloud/" class="label-secondary"> Marketing Cloud </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/future-of-commerce/" class="card__thumbnail" aria-label="Read The Future of Commerce: Unified and Augmented by AI Agents" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/10/Future-of-Commerce-Adobe-Stock.png?w=889" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/10/Future-of-Commerce-Adobe-Stock.png 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/10/Future-of-Commerce-Adobe-Stock.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/10/Future-of-Commerce-Adobe-Stock.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/10/Future-of-Commerce-Adobe-Stock.png?w=150&h=84 150w" alt="A shopper is looking at their smartphone and considering whether to make a purchase using a QR code: the future of commerce" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/commerce/" class="sf-tag topic topic--commerce sf-tag--commerce" aria-label="Filed under Commerce" > Commerce</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/future-of-commerce/" target="_self"> The Future of Commerce: Unified and Augmented by AI Agents </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--1"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/lauren-wallace/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/LaurenWallaceHeadshot.jpg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/LaurenWallaceHeadshot.jpg 400w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2021/11/LaurenWallaceHeadshot.jpg?w=150&h=150 150w" alt="Lauren Wallace of Salesforce" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Lauren</span> <span class="byline__name">Wallace</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-10-03"> October 3, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> To plan for 2025, leaders will prioritize unified commerce and thoughtful implementations of AI. </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/automation/" class="label-secondary"> Automation </a> </li> <li> <a href="https://www.salesforce.com/blog/category/commerce/" class="label-secondary"> Commerce </a> </li> <li> <a href="https://www.salesforce.com/blog/category/ai/" class="label-secondary"> AI </a> </li> </ul> </div> </article> <article class="card card--wide bt sp-xl"> <div class="card__contents"> <a href="https://www.salesforce.com/blog/marketing-innovations-dreamforce/" class="card__thumbnail" aria-label="Read What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/09/GettyImages-1353300151.jpg?w=889" sizes="100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/09/GettyImages-1353300151.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/09/GettyImages-1353300151.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/09/GettyImages-1353300151.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/09/GettyImages-1353300151.jpg?w=150&h=84 150w" alt="Illustration on a light green background of two office workers (a woman in a yellow jacket and a man in a suit and red tie) on laptops, with graphics of charts and multimedia around them / marketing innovations" loading="eager" /></span> </a> <header class="card__header"> <div class="card__taxonomies"> <a href="https://www.salesforce.com/blog/category/marketing/" class="sf-tag topic topic--marketing sf-tag--marketing" aria-label="Filed under Marketing" > Marketing</a> </div> <h2 class="card__title h3"> <a href="https://www.salesforce.com/blog/marketing-innovations-dreamforce/" target="_self"> What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You </a> </h2> </header> </div> <div class="card__meta-contents"> <div class="card__meta"> <div class="byline-meta byline-meta--2"> <address class="byline"> <a href="https://www.salesforce.com/blog/author/stephen-hammond/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/05/Steve-Hammond.jpeg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/05/Steve-Hammond.jpeg 380w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/05/Steve-Hammond.jpeg?w=150&h=150 150w" alt="Stephen Hammond" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Stephen</span> <span class="byline__name">Hammond</span> </span> </a> </address> <address class="byline"> <a href="https://www.salesforce.com/blog/author/michael-affronti/" class="byline__contents"> <span class="byline__avatar"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/download.jpg?w=150&quality=60" sizes="96px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/download.jpg 200w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/09/download.jpg?w=150&h=142 150w" alt="" aria-hidden="true" loading="lazy" /></span> </span> <span class="byline__title label"> <span class="byline__name">Michael</span> <span class="byline__name">Affronti</span> </span> </a> </address> </div> <time class="card__date label" datetime="2024-09-19"> September 19, 2024</time> </div> <div class="card__excerpt"> <p class="body-2"> Learn how you can use next-gen data and AI capabilities to bring your internal teams together and build customer-driven relationships </p> </div> <ul class="card__topics topic-list"> <li> <a href="https://www.salesforce.com/blog/category/automation/" class="label-secondary"> Automation </a> </li> <li> <a href="https://www.salesforce.com/blog/category/products/" class="label-secondary"> Products </a> </li> <li> <a href="https://www.salesforce.com/blog/category/experience-cloud/" class="label-secondary"> Experience Cloud </a> </li> </ul> </div> </article> <footer> <nav class="navigation pagination" aria-label="Posts"> <h2 class="screen-reader-text">Posts navigation</h2> <div class="nav-links"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://www.salesforce.com/blog/category/personalization/page/2/?bc=HA">2</a> <a class="page-numbers" href="https://www.salesforce.com/blog/category/personalization/page/3/?bc=HA">3</a> <span 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id="CompanyCountry_modal" name="CompanyCountry" aria-describedby="CompanyCountry-errMsg" autocomplete="country-name" required> <option selected="" value="" label="Select your country">Select your country</option> <option value="US" label="United States">United States</option> <option value="AF" label="Afghanistan">Afghanistan</option> <option value="AL" label="Albania">Albania</option> <option value="DZ" label="Algeria">Algeria</option> <option value="AS" label="American Samoa">American Samoa</option> <option value="AD" label="Andorra">Andorra</option> <option value="AI" label="Anguilla">Anguilla</option> <option value="AQ" label="Antarctica">Antarctica</option> <option value="AG" label="Antigua And Barbuda">Antigua And Barbuda</option> <option value="AR" label="Argentina">Argentina</option> <option value="AM" label="Armenia">Armenia</option> <option value="AW" label="Aruba">Aruba</option> <option value="AU" label="Australia">Australia</option> <option value="AT" 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value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - 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