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Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/postgraduate-diploma-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Postgraduate Diploma In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Sharpen your search marketing strategy from SEO and PPC to analytics.</p></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/masters-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Masters (MSc) In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Master your digital marketing skills and elevate your career with BPP’s Master’s Programme taught by industry experts and the top practitioners in their fields globally.</p></a></li></ul></div><div class=""><div class="flex gap-4 pb-2 mb-6 mx-2 border-b broder-gray-50 items-center font-bold"><img src="https://a.storyblok.com/f/55452/29x29/2bec59a093/short.png" height="29" width="29"/><h4>Short Courses</h4></div><ul><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/short-courses/advanced-ai-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Advanced AI<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Fast-track your AI skills with this short interactive course. 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justify-between w-full sm:block"><h2 class="md:text-left font-semibold text-navy text-sm md:mb-1 xl:mb-2 xl:text-base">Includes DMI Membership</h2><p class="text-xs font-normal text-opacity-70 text-navy leading-4 sm:text-sm pl-4 sm:pl-0 text-right sm:text-left">FREE with all courses</p></div></div></div></div><div id="reference"></div><div data-component="short_coure_overview" id="followSlider" class="hidden max-w-full pt-8 lg:flex justify-center z-10 top-0 lg:mr-5 xl:mr-0 bg-blue-50 sticky" style="top:"><div class="hidden w-full lg:max-w-6xl lg:px-4 xl:px-2 py-5 lg:grid grid-cols-12 absolute"><div id="sliderCard" class="lg:block max-w-280 col-span-3 absolute right-0 top-12 -mt-1"><div class="bg-white text-navy rounded-md py-4 px-4 mb-4 shadow-lg border border-gray-100"><h4 class="font-gt uppercase text-xl leading-5">ECOMMERCE</h4><p class="font-semibold mt-3 text-2xl">[price:TRACK_ECOM-std]</p><div class="text-red text-sm mt-2 flex items-start font-medium"><svg width="15" height="16" viewBox="0 0 15 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class="mr-1" role="img" aria-label="Stopwatch Icon"><g id="Learning-Pathways---Detail" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.72,2.155 C9.61019456,2.155 11.3214446,2.92115272 12.5601459,4.15985408 C13.7988473,5.39855544 14.565,7.10980544 14.565,9 C14.565,10.8901946 13.7988473,12.6014446 12.5601459,13.8401459 C11.3214446,15.0788473 9.61019456,15.845 7.72,15.845 C5.82980544,15.845 4.11855544,15.0788473 2.87985408,13.8401459 C1.64115272,12.6014446 0.875,10.8901946 0.875,9 C0.875,7.10980544 1.64115272,5.39855544 2.87985408,4.15985408 C4.11855544,2.92115272 5.82980544,2.155 7.72,2.155 Z M7.72,3.045 C6.07557216,3.045 4.58682216,3.71153608 3.50917912,4.78917912 C2.43153608,5.86682216 1.765,7.35557216 1.765,9 C1.765,10.6444278 2.43153608,12.1331778 3.50917912,13.2108209 C4.58682216,14.2884639 6.07557216,14.955 7.72,14.955 C9.36355186,14.9531346 10.8514046,14.286196 11.9288003,13.2088003 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14.3409367,3.46093669 C14.2024989,3.59937446 14.0112489,3.685 13.8,3.685 C13.5887511,3.685 13.3975011,3.59937446 13.2590633,3.46093669 C13.1206255,3.32249892 13.035,3.13124892 13.035,2.92 C13.035,2.70875108 13.1206255,2.51750108 13.2590633,2.37906331 Z" id="Shape" stroke="#DB2671" stroke-width="0.25" fill="#DB2671"></path></g></svg><p>Enrollment Deadline is Nov 27th</p></div><div><button><span data-component="button-redirect" data-ecom="dmi-track-ecommerce/std/0" class="w-52 mt-4 px-7 py-4 rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_ECOM-std]</span></button><button><span data-component="button-redirect" data-ecom="dmi-track-ecommerce/std/0" class="w-52 mt-2.5 px-7 py-4 false rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-white text-navy border border-navy hover:bg-gray-100">Pay in installments</span></button></div><p class="font-semibold mt-4 text-sm">Course Overview</p><div class="text-xs"><div class="flex gap-3 mt-4"><svg width="16" height="16" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Clock"><title>icon-clock</title><g id="Web---Signed-Off" stroke="none" stroke-width="0.1" fill="none" fill-rule="evenodd"><g id="Course-Listing-A---3-Cards" transform="translate(-311.000000, -992.000000)" fill="#8A8AAD" stroke="#8A8AAD"><g id="Group-10" transform="translate(312.000000, 942.000000)"><g id="Group-8" transform="translate(0.000000, 37.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single"><g id="Group"><g><g><g><g><g transform="translate(0.000000, 14.000000)"><g id="Icons-/-16px-/-Time-Icon"><g id="Shape"><path d="M8,0 C3.581722,0 0,3.581722 0,8 C0,12.418278 3.581722,16 8,16 C12.418278,16 16,12.418278 16,8 C16,5.87826808 15.1571453,3.84343678 13.6568542,2.34314575 C12.1565632,0.842854723 10.1217319,0 8,0 Z M8,15.36 C3.93518424,15.36 0.64,12.0648158 0.64,8 C0.64,3.93518424 3.93518424,0.64 8,0.64 C12.0648158,0.64 15.36,3.93518424 15.36,8 C15.3553797,12.0629004 12.0629004,15.3553797 8,15.36 Z M10.786304,10.33376 C10.9103209,10.4589028 10.9098506,10.660752 10.7852519,10.7853156 C10.6606531,10.9098791 10.4588037,10.9102923 10.333696,10.78624 L7.773696,8.22624 L7.771264,8.222592 C7.71314045,8.1634607 7.68045405,8.08393835 7.680192,8.001024 L7.68,4.16 C7.68,3.98326888 7.82326888,3.84 8,3.84 C8.17673112,3.84 8.32,3.98326888 8.32,4.16 L8.32,7.867392 L10.786304,10.33376 Z" stroke-width="0.1"></path></g></g></g></g></g></g></g></g></g></g></g></g></g></svg><div class="font-medium"><p class="text-gray-400 uppercase mb-0.5">Duration</p><p>16 Hours Self Paced Learning</p></div></div><div class="flex gap-3 mt-4"><svg class="fill-current undefined undefined" width="16" height="16" viewBox="0 0 11 18" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Bookmark"><g id="Symbols" stroke="none" stroke-width="1" fill-rule="evenodd"><g id="Icons-/-16px-/-Certification-v2" transform="translate(-3.000000, 1.000000)" stroke-width="1"><g id="Budicon-Outline/Interface/bookmark-ribbon"><g transform="translate(4.000000, 0.000000)"><path d="M8,0 L0.960000786,0 C0.429807426,0 0,0.42980664 0,0.96 L0,15.679296 C-0.000188100525,15.7645875 0.0336804105,15.8464251 0.0940867863,15.9066392 C0.154493162,15.9668533 0.236438356,16.0004608 0.321728786,16 C0.397663407,16 0.470994699,15.9723126 0.528192786,15.922368 L4.48000079,12.16 L8.43168079,15.92224 C8.4888815,15.97228 8.56227333,16 8.63827279,16 C8.72357433,16.0004609 8.8055293,15.9668447 8.86593754,15.9066167 C8.92634579,15.8463887 8.96020676,15.7645345 8.96000172,15.679232 L8.96000172,0.96 C8.96000172,0.42980664 8.53019415,0 8,0 Z M8.32000079,14.932224 L4.92160079,11.696448 L4.48000079,11.276352 L4.03840079,11.696448 L0.640000786,14.932224 L0.640000786,0.96 C0.640212377,0.783356598 0.783357384,0.640211591 0.960000786,0.64 L8.00000079,0.64 C8.17664419,0.640211591 8.31978919,0.783356598 8.32000079,0.96 L8.32000079,14.932224 Z" id="Shape"></path></g></g></g></g></svg><div class="font-medium"><p class="text-gray-400 uppercase mb-0.5">Enrollment</p><p>Enroll by Nov 27th</p></div></div><div class="flex gap-3 mt-4"><svg width="16" height="16" viewBox="0 0 18 17" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Devices"><title>devices</title><g id="Symbols" stroke="none" stroke-width="0.3" fill="none" fill-rule="evenodd"><g id="Icons-/-16px-/-Delivery-Digital" transform="translate(1.000000, 0.000000)" fill="#8A8AAD" stroke="#8A8AAD" stroke-width="0.1"><g id="devices"><path d="M9.92,15.36 L8.96,15.36 L8.96,13.44 L9.28,13.44 C9.45673112,13.44 9.6,13.2967311 9.6,13.12 C9.6,12.9432689 9.45673112,12.8 9.28,12.8 L0.96,12.8 C0.78326888,12.8 0.64,12.6567311 0.64,12.48 L0.64,10.88 L9.28,10.88 C9.45673112,10.88 9.6,10.7367311 9.6,10.56 C9.6,10.3832689 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L15.36,8.96 L15.36,15.36 Z M12.8,14.4 C12.8,14.2232689 12.9432689,14.08 13.12,14.08 L13.76,14.08 C13.9367311,14.08 14.08,14.2232689 14.08,14.4 C14.08,14.5767311 13.9367311,14.72 13.76,14.72 L13.12,14.72 C12.9432689,14.72 12.8,14.5767311 12.8,14.4 Z"></path></g></g></g></svg><div class="font-medium"><p class="text-gray-400 uppercase mb-0.5">FORMAT</p><p>100% Online - On Demand</p></div></div><div class="flex gap-3 mt-4"><svg width="16" height="16" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Globe Icon"><title>Globe</title><g id="Web---Signed-Off" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"><g id="Course-Listing-A---3-Cards" transform="translate(-311.000000, -1078.000000)"><g id="Group-10" transform="translate(312.000000, 942.000000)"><g id="Group-8" transform="translate(0.000000, 37.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single-Copy-7" transform="translate(0.000000, 86.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single"><g id="Group"><g><g><g><g transform="translate(0.000000, 14.000000)"><g id="Icons-/-16px-/-Global-Certification"><g><path d="M15.7515572,7.87579174 C15.7515572,9.95605403 12.225451,11.6424645 7.87579069,11.6424645 C3.52615134,11.6424645 3.14754099e-06,9.95605403 3.14754099e-06,7.87579174 C3.14754099e-06,5.79552944 3.52615134,4.10910846 7.87579069,4.10910846 C12.225451,4.10910846 15.7515572,5.79552944 15.7515572,7.87579174 Z" id="Stroke-1" stroke="#8A8AAD" stroke-width="0.9"></path><path d="M11.3000414,7.87579174 C11.3000414,12.2254416 9.76693718,15.7515583 7.87578964,15.7515583 C5.98465259,15.7515583 4.45154833,12.2254416 4.45154833,7.87579174 C4.45154833,3.5261419 5.98465259,2.51803279e-05 7.87578964,2.51803279e-05 C9.76693718,2.51803279e-05 11.3000414,3.5261419 11.3000414,7.87579174 Z" id="Stroke-3" stroke="#8A8AAD" stroke-width="0.9"></path><path d="M0,7.87579174 C0,12.2254416 3.5261482,15.7515583 7.87578754,15.7515583 L7.87578754,7.87579174 L0,7.87579174 Z" id="Stroke-5" stroke="#8A8AAD" stroke-width="0.9"></path><path d="M7.87578859,2.72786885e-05 C3.52614925,2.72786885e-05 1.04918033e-06,3.526144 1.04918033e-06,7.87579384 L7.87578859,7.87579384 L7.87578859,2.72786885e-05 Z" id="Stroke-7" stroke="#8A8AAD" stroke-width="0.9"></path><path d="M7.87578859,15.7515541 C12.2254489,15.7515541 15.7515551,12.2254374 15.7515551,7.87578754 L7.87578859,7.87578754 L7.87578859,15.7515541 Z" id="Stroke-9" stroke="#8A8AAD" stroke-width="0.9"></path><path d="M7.95447711,2.72786885e-05 L7.84955908,7.87579384 L15.7253256,7.87579384 C15.7253256,3.526144 12.3041374,2.72786885e-05 7.95447711,2.72786885e-05 Z" id="Stroke-11" stroke="#8A8AAD" stroke-width="0.9"></path></g></g></g></g></g></g></g></g></g></g></g></g></g></svg><div class="font-medium"><p class="text-gray-400 uppercase mb-0.5">CERTIFICATION</p><p>Associate Certificate</p></div></div></div></div><div class="bg-white rounded-md py-4 px-4 shadow-lg border border-gray-100"><p class="text-navy font-semibold">DMI Team Training</p><p class="text-gray-500 my-1 leading-5 text-sm">Save upto 50% with our customised budget friendly training plans</p><a class="text-green font-semibold hover:text-green-600 transition-all" href="/lpx/corporate/team">Learn more</a></div></div></div></div><div class="max-w-full pt-6 flex justify-center relative bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div id="courseOverview" class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5 bg-white rounded-md py-4 px-4"><h2 class="font-semibold text-base sm:text-2xl text-navy mb-2">eCommerce Course Overview</h2><p class="text-gray-600 mb-4">With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.</p><div class="mb-4 grid grid-cols-1 sm:grid-cols-2 text-gray-600"><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>5 Interactive Modules.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Associate Level Certification.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>16 Hours self-paced learning content.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>FREE DMI Membership included.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Practical Toolkits and Templates.</p></div><div class="mb-4 text-navy"><h5 class="text-base md:text-lg font-semibold mb-2">Key skills and competencies you will gain</h5><p class="text-gray-600"><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Principles of UX </u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>eCommerce </u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Inbound and Outbound Channels </u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Agile Thinking </u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Customer Experience </u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Conversion Optimization</u></p></div></div></div></div><div class="sm:hidden fixed bottom-0 left-0 w-full bg-white py-2 px-3 z-30"><div class="flex p-2 w-full items-center gap-3 pr-20"><button><span data-component="button-redirect" data-ecom="dmi-track-ecommerce/std/0" class="w-full py-4 px-6 xs:py-6 xs:px-8 text-sm xs:text-bas rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_ECOM-std]</span></button></div></div><div data-component="advert_image" class="max-w-full flex justify-center bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><a href="/students/short-courses/ecommerce-and-data-analytics"><img loading="lazy" class="mx-auto" src="https://dmi-next.imgix.net/848x269/69b499b30e/new_e-commerce_bundle.png?auto=format" alt="" aria-label=""/></a></div></div></div><div data-component="short_coure_programe_modules" class="short_coure_programe_modules max-w-full flex py-5 justify-center bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="sm:flex items-center justify-between mb-4 text-navy"><h2 class="text-2xl md:text-3xl sm:text-4xl font-semibold">What you'll learn</h2><p class="text-sm font-medium">5 Modules • Approx 16 hours Learning content</p></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-purple text-white"><div class="flex"><span class="pr-2">-</span><p class="pr-4">Module 1 - Websites and UX</p></div><p class="min-w-max">2h 18mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Understand how the design of your website can effect on how your customer choose to buy from you.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Key Features of E-Commerce Websites </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Importance of User Experience </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">The Principles of UX Design</u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>UX Writing for eCommerce Sites: A Practical Guide</p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Amazon and eBay: Learning from the Online Retail Giants </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>A Juicy Future for Lemonade Insurance</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 2 - SEM and Sales Channels</p></div><p class="min-w-max">3h 51mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Before your customers buy, they first have to find you. In this module you'll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Inbound Channels: Search Engine Marketing </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Optimizing a Paid Search Campaign </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Inbound Channels: Email, Affiliate, and Automation </u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>SEO Keyword Research Toolkit</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>PPC for eCommerce Tracker</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Google Ads Creator Template</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>The Anatomy of an Effective Marketing Email</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Tips to Improve SEO for E-Commerce</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Affiliate Marketing Explained</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Combine your SEO and Affiliate Marketing Strategy</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Influencer Marketing: The Ultimate Guide</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 3 - Awareness & Consideration Channels</p></div><p class="min-w-max">3h 3mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Inbound Channels: Social and Content </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Outbound Channels: Display and Video Advertising </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">The Best Social Media Metrics to Focus on </u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>Content and Channel Matrix Template</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Buyer Persona Template</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Digital Marketing Budgets - The Full Toolkit</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Seasonal Planning Checklist and Calendar</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Social Media Strategy That Drives Brand Awareness & ROI</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>The Best Social Media Channels</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Content Optimization for Every Social Media Platform</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 4 - Social Commerce and eCommerce Tactics</p></div><p class="min-w-max">3h 21mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce. </p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Understanding Social Commerce</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">eCommerce Conversion</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Using CRM Features</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">The Purchase Funnel</u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>Facebook Data Feed Manager </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Targets and KPIs Toolkit</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Funnel Conversion Reporting Toolkit</p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Stripe: Driving the New Era of E-Commerce</p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>How To Set Up An Ecommerce Business </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Reduce Your Shopping Cart Abandonment Rates </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>A Guide to eCommerce Conversion Optimization </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>The Best Drop Shipping Business Ideas </p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module 5 - Using Omnichannel and CRO to Improve the CX</p></div><p class="min-w-max">3h 43mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions. </p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Creating E-Commerce Conversion Opportunities </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">The Basics of CX </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Agile Thinking </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Changing the Customer Experience </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Using an Omnichannel Approach </u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>Buyer Persona Template </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Channel Performance Tracker </p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Zillow: Unlocking A New Chapter in Real Estate </p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Digital Accessibility </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Customer-centric Marketing Strategies </p></div></div></div></div></div></div></div></div></div><div data-component="short_coure_video_stats" class="max-w-full sm:pt-10 flex justify-center bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 grid grid-cols-9 lg:mr-12 xl:mr-5"><div class="col-span-9 lg:col-span-6 pb-3 sm:pb-10 lg:pb-0 lg:mr-5 """><div class="w-full h-full"><div class="relative cursor-pointer lg:col-span-6 group flex justify-center"><div class="absolute inset-1/2 h-12 w-12 rounded-full bg-black bg-opacity-40 border-2 border-gray-600 border-opacity-40 transform -translate-x-2/4 -translate-y-2/4 group-hover:bg-green-400 group-hover:border-white transition-all z-10"><div class="text-white text-3xl transform translate-x-1/3">▶</div></div><div class="w-full aspect-w-16 aspect-h-9 bg-no-repeat bg-cover bg-center" style="background-image:url(//img.youtube.com/vi/8mUIoTsBgmo/maxresdefault.jpg?auto=format)"></div></div></div></div><div class="col-span-9 lg:col-span-3 grid grid-cols-1 sm:grid-cols-3 gap-x-10 lg:block lg:ml-5"><div class="col-span-1 mb-6 sm:mb-4"><p class="font-bold text-2xl sm:text-3xl lg:text-4xl text-navy-500 mb-2 sm:mb-4">85%</p><p class="text-xs sm:text-sm text-gray-600 sm:pr-5">of DMI graduates think DMI certification is valuable</p></div><div class="col-span-1 mb-6 sm:mb-4"><div class="mb-2"><img width="103" height="48" loading="lazy" src="https://dmi-next.imgix.net/103x48/65938a6b81/google_r_new.png?auto=format" alt="Google Stars"/></div><p class="text-xs sm:text-sm sm:mb-4 text-gray-600 sm:pr-5">200+ 5 Star Customer Reviews</p></div><div class="col-span-1"><p class="font-bold text-2xl sm:text-3xl lg:text-4xl text-navy-500 mb-2 sm:mb-4">44%</p><p class="text-xs sm:text-sm text-gray-600 sm:pr-5">got a new role in digital marketing or changed their career path</p></div></div></div></div></div><div data-component="image_text_columns" class="max-w-full flex py-5 justify-center bg-blue-50"><div class="w-full lg:max-w-6xl md:px-8 px-5 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 grid grid-cols-1 sm:grid-cols-3 gap-x-10 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/90511c3f86/skills_experts.png?auto=format" alt="Skills Experts"/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Learn from global industry experts</p><p class="mb-4 text-sm sm:text-base">Our courses are taught by industry leading skills experts with relevant career ready content.</p></div></div><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/c150e64bc3/community.png?auto=format" alt=""/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Join a community & get tools for life</p><p class="mb-4 text-sm sm:text-base">Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.</p></div></div><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/6111ba977a/certificationbox.png?auto=format" alt="Certification"/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Globally recognized certification</p><p class="mb-4 text-sm sm:text-base">Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.</p></div></div></div></div></div><div data-component="short_course_testimonials" id="short_course_testimonials" class="max-w-full flex justify-center sm: bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 text-navy lg:mr-12 xl:mr-5"><div><img loading="lazy" width="260" height="38.17" src="https://dmi-next.imgix.net/504x74/aea9dd787a/google_reviews.png?auto=format" alt="Google Review"/></div><h3 class="py-5 mb-2 text-2xl sm:text-3xl lg:text-4xl font-semibold sm:pr-20 lg:pr-48">300,000+ Members trust DMI to Progress their Career</h3><p>Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.</p><div class="grid grid-cols-1 sm:grid-cols-3 gap-x-8 py-7"><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">..What a better way to reinvent myself… with the best marketing institution in the world. </p><p class="text-sm">Malebo P, South Africa</p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">The course curriculum is very relevant to the present day and the staff are so kind </p><p class="text-sm">Jagannnadha, Ireland</p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">The learning journey, structure and support with Digital Marketing Institute is remarkable. </p><p class="text-sm">Michael E, United Kingdom</p></div></div></div></div></div><div data-component="giac_logos_text" class="max-w-full flex justify-center pb-10 pt-0 bg-blue-50 "><div class="w-6xl px-5 md:px-8 lg:px-4 xl:px-2 grid grid-cols-12 pb-10 pt-0"><div class="block text-center justify-center gap-x-4 items-center mx-auto col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="text-navy text-base lg:text-lg mb-4"><h4><b><span class="">Our 300,000+ Members work for companies like:</span></b></h4></div><div class="lg:max-w-3xl xl:max-w-full pt-3 sm:pt-0"><img width="937" height="34" loading="lazy" class="mx-auto" src="https://dmi-next.imgix.net/7493x322/c1bf2b936d/logostrip2.png?auto=format" alt="Giac Logos"/></div></div></div></div><div data-component="text_image" class="max-w-full flex justify-cente pt-20 pb-10 bg-purple "><div class="items-center mx-auto md:px-8 px-5 lg:px-4 xl:px-2 max-w-6xl grid grid-cols-12"><div class="text-white col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><h2 class="text-2xl sm:text-3xl lg:text-4xl mb-2 font-medium">Globally recognized certification</h2><div class="sm:grid sm:grid-flow-col gap-10"><div class="mb-4 sm:mb-0 text-[14px] sm:text-[16px] lg:text-[16px] ">The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.</div><div class="flex items-center false "><div class="max-w-280 sm:max-w-full"><img width="250" height="117" loading="lazy" src="https://dmi-next.imgix.net/432x220/6111ba977a/certificationbox.png?auto=format" alt="DMI Certification"/></div></div></div></div></div></div><div data-component="faq_accordion" id="faq_accordion" class="max-w-full py-8 sm:pt-10 flex justify-center sm:pb-10 bg-purple "><div class="mx-auto w-full sm:max-w-4/5 md:max-w-6xl text-navy px-5 md:px-8 lg:px-4 xl:px-2 text-left grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class=""><div><div class="mb-2 max-w-full text-2xl sm:text-3xl md:text-4xl lg:text-4.3xl font-sans text-white font-medium">Frequently Asked Questions</div></div></div><div class="bg-white text-left shadow-lg px-7 py-4 rounded-md"><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">How is this short course assessed?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p><span class="">It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.</span><span class=""><br/></span><span class=""><br/></span><span class="">Successful completion leads to an Associate level certification.</span></p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">Who is this course aimed at?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p>Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in eCommerce.</p><p>The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">Do I need to have a marketing background?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p><span class="">No. We will walk you through the fundamentals of eCommerce. You don’t need any specific marketing background to undertake and succeed with this course.</span></p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">How long does it take to complete?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p>You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">What if I want to learn more?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p>If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. <a href="https://digitalmarketinginstitute.com/students/courses">Click here</a><span class=""> </span>for more info.</p></div></div></div></div></div></div></div></div><div data-component="follow_slider_stopper" id="stopper"></div><div data-component="short_course_payment" id="payment" class="max-w-full pt-10 pb-20 sm:pb-12 sm:my-12 flex justify-center bg-no-repeat bg-left-top bg-contain" style="background-image:"><div class="w-full lg:max-w-6xl text-navy pt-4 grid grid-cols-12 px-5 md:px-8 lg:px-4 xl:px-2"><div class="col-span-12 2md:col-span-9 pt-5 lg:mr-5 text-navy mb-8"><div class="max-w-xl mx-auto"><h2 class="font-semibold text-sm sm:text-base text-purple">Buy Now</h2><h3 class="text-2xl sm:text-4xl lg:text-5xl font-semibold sm:leading-9 mb-4 md:pr-15 lg:pr-0">Become a Certified Digital Marketing Associate</h3><div class="text-sm sm:text-base mb-4"><p>Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead.<b> Get in the Game</b></p></div><div><div class="grid grid-cols-3 pb-3 max-w-5xl mx-auto text-gray-600"><p class="font-bold text-2xl sm:pr-0 sm:text-3xl lg:text-4xl text-navy-500">85%</p><div class="pt-2"><img width="150" height="46.22" loading="lazy" class="pr-4 sm:pr-6" src="https://dmi-next.imgix.net/286x50/bce1149d68/google_wide.png?auto=format" alt="Stars"/></div><p class="font-bold text-2xl sm:pr-0 sm:text-3xl lg:text-4xl text-navy-500">44%</p></div><div class="grid grid-cols-3 pb-3 max-w-5xl mx-auto text-gray-600"><p class="text-xs sm:text-sm pr-3">of DMI graduates think DMI certification is valuable</p><p class="text-xs sm:text-sm pt-px sm:pt-0 pr-3">200+ 5 Star Customer Reviews</p><p class="text-xs sm:text-sm">got a new role in digital marketing or changed their career path</p></div></div></div></div><div class="col-span-12 2md:col-start-10 2md:col-span-3 xl:ml-3 flex flex-col items-center xs:flex-row justify-center 2md:block"><div class="border border-gray-100 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