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drive business growth and commercial success in a senior role</p><span class="pt-0 pb-0.5 px-1.5 rounded-md bg-black text-white text-xs font-normal absolute top-3 right-2">40% Off</span></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/postgraduate-diploma-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false font-medium">Postgraduate Diploma In Digital Marketing<span class="opacity-0 group-hover:opacity-100 pl-1 transition-all duration-300 text-purple">→</span></p><p class="text-gray-500 text-sm">Sharpen your search marketing strategy from SEO and PPC to analytics.</p></a></li><li class="p-2 mb-2 relative min-h-[64px] group hover:bg-gray-50 transition-colors duration-300 rounded-sm undefined"><a href="/students/courses/masters-in-digital-marketing"><p class="pb-3 group-hover:text-purple transition-colors duration-300 false 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class="text-gray-500 text-sm">Fast-track your AI skills with this short interactive course. 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aria-label="Membership Icon"/></div><div class="pl-4 flex items-baseline justify-between w-full sm:block"><h2 class="md:text-left font-semibold text-navy text-sm md:mb-1 xl:mb-2 xl:text-base">Includes DMI Membership</h2><p class="text-xs font-normal text-opacity-70 text-navy leading-4 sm:text-sm pl-4 sm:pl-0 text-right sm:text-left">FREE with all courses</p></div></div></div></div><div id="reference"></div><div data-component="short_coure_overview" id="followSlider" class="hidden max-w-full pt-8 lg:flex justify-center z-10 top-0 lg:mr-5 xl:mr-0 bg-blue-50 sticky" style="top:"><div class="hidden w-full lg:max-w-6xl lg:px-4 xl:px-2 py-5 lg:grid grid-cols-12 absolute"><div id="sliderCard" class="lg:block max-w-280 col-span-3 absolute right-0 top-12 -mt-1"><div class="bg-white text-navy rounded-md py-4 px-4 mb-4 shadow-lg border border-gray-100"><h4 class="font-gt uppercase text-xl leading-5">SEARCH ENGINE OPTIMIZATION</h4><p class="font-semibold mt-3 text-2xl">[price:TRACK_SEO-std]</p><div class="text-red text-sm mt-2 flex items-start font-medium"><svg width="15" height="16" viewBox="0 0 15 16" version="1.1" xmlns="http://www.w3.org/2000/svg" class="mr-1" role="img" aria-label="Stopwatch Icon"><g id="Learning-Pathways---Detail" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><path d="M7.72,2.155 C9.61019456,2.155 11.3214446,2.92115272 12.5601459,4.15985408 C13.7988473,5.39855544 14.565,7.10980544 14.565,9 C14.565,10.8901946 13.7988473,12.6014446 12.5601459,13.8401459 C11.3214446,15.0788473 9.61019456,15.845 7.72,15.845 C5.82980544,15.845 4.11855544,15.0788473 2.87985408,13.8401459 C1.64115272,12.6014446 0.875,10.8901946 0.875,9 C0.875,7.10980544 1.64115272,5.39855544 2.87985408,4.15985408 C4.11855544,2.92115272 5.82980544,2.155 7.72,2.155 Z M7.72,3.045 C6.07557216,3.045 4.58682216,3.71153608 3.50917912,4.78917912 C2.43153608,5.86682216 1.765,7.35557216 1.765,9 C1.765,10.6444278 2.43153608,12.1331778 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14.2104401,2.24856668 14.3409367,2.37906331 C14.4793745,2.51750108 14.565,2.70875108 14.565,2.92 C14.565,3.13124892 14.4793745,3.32249892 14.3409367,3.46093669 C14.2024989,3.59937446 14.0112489,3.685 13.8,3.685 C13.5887511,3.685 13.3975011,3.59937446 13.2590633,3.46093669 C13.1206255,3.32249892 13.035,3.13124892 13.035,2.92 C13.035,2.70875108 13.1206255,2.51750108 13.2590633,2.37906331 Z" id="Shape" stroke="#DB2671" stroke-width="0.25" fill="#DB2671"></path></g></svg><p>Enrollment Deadline is <!-- -->Nov 27th</p></div><div><button><span data-component="button-redirect" data-ecom="dmi-track-search-engine-optimization-seo/std/0" class="w-52 mt-4 px-7 py-4 rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_SEO-std]</span></button><button><span data-component="button-redirect" data-ecom="dmi-track-search-engine-optimization-seo/std/0" class="w-52 mt-2.5 px-7 py-4 false rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-white text-navy border border-navy hover:bg-gray-100">Pay in installments</span></button></div><p class="font-semibold mt-4 text-sm">Course Overview</p><div class="text-xs"><div class="flex gap-3 mt-4"><svg width="16" height="16" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Clock"><title>icon-clock</title><g id="Web---Signed-Off" stroke="none" stroke-width="0.1" fill="none" fill-rule="evenodd"><g id="Course-Listing-A---3-Cards" transform="translate(-311.000000, -992.000000)" fill="#8A8AAD" stroke="#8A8AAD"><g id="Group-10" transform="translate(312.000000, 942.000000)"><g id="Group-8" transform="translate(0.000000, 37.000000)"><g id="UI-/-Course-Listing-/-Features-List-Single"><g id="Group"><g><g><g><g><g 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uppercase mb-0.5">Duration</p><p>11 Hours<!-- --> Self Paced Learning</p></div></div><div class="flex gap-3 mt-4"><svg class="fill-current undefined undefined" width="16" height="16" viewBox="0 0 11 18" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Bookmark"><g id="Symbols" stroke="none" stroke-width="1" fill-rule="evenodd"><g id="Icons-/-16px-/-Certification-v2" transform="translate(-3.000000, 1.000000)" stroke-width="1"><g id="Budicon-Outline/Interface/bookmark-ribbon"><g transform="translate(4.000000, 0.000000)"><path d="M8,0 L0.960000786,0 C0.429807426,0 0,0.42980664 0,0.96 L0,15.679296 C-0.000188100525,15.7645875 0.0336804105,15.8464251 0.0940867863,15.9066392 C0.154493162,15.9668533 0.236438356,16.0004608 0.321728786,16 C0.397663407,16 0.470994699,15.9723126 0.528192786,15.922368 L4.48000079,12.16 L8.43168079,15.92224 C8.4888815,15.97228 8.56227333,16 8.63827279,16 C8.72357433,16.0004609 8.8055293,15.9668447 8.86593754,15.9066167 C8.92634579,15.8463887 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M15.36,8.32 L11.52,8.32 C11.1665378,8.32 10.88,8.60653776 10.88,8.96 L10.88,15.36 C10.88,15.7134622 11.1665378,16 11.52,16 L15.36,16 C15.7134622,16 16,15.7134622 16,15.36 L16,8.96 C16,8.60653776 15.7134622,8.32 15.36,8.32 Z M15.36,15.36 L11.52,15.36 L11.52,8.96 L15.36,8.96 L15.36,15.36 Z M12.8,14.4 C12.8,14.2232689 12.9432689,14.08 13.12,14.08 L13.76,14.08 C13.9367311,14.08 14.08,14.2232689 14.08,14.4 C14.08,14.5767311 13.9367311,14.72 13.76,14.72 L13.12,14.72 C12.9432689,14.72 12.8,14.5767311 12.8,14.4 Z"></path></g></g></g></svg><div class="font-medium"><p class="text-gray-400 uppercase mb-0.5">FORMAT</p><p>100% Online - On Demand</p></div></div><div class="flex gap-3 mt-4"><svg width="16" height="16" viewBox="0 0 18 18" version="1.1" xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Globe Icon"><title>Globe</title><g id="Web---Signed-Off" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round" stroke-linejoin="round"><g 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id="Stroke-11" stroke="#8A8AAD" stroke-width="0.9"></path></g></g></g></g></g></g></g></g></g></g></g></g></g></svg><div class="font-medium"><p class="text-gray-400 uppercase mb-0.5">CERTIFICATION</p><p>Associate Certificate</p></div></div></div></div><div class="bg-white rounded-md py-4 px-4 shadow-lg border border-gray-100"><p class="text-navy font-semibold">DMI Team Training</p><p class="text-gray-500 my-1 leading-5 text-sm">Save upto 50% with our customised budget friendly training plans</p><a class="text-green font-semibold hover:text-green-600 transition-all" href="/lpx/corporate/team">Learn more</a></div></div></div></div><div class="max-w-full pt-6 flex justify-center relative bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div id="courseOverview" class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5 bg-white rounded-md py-4 px-4"><h2 class="font-semibold text-base sm:text-2xl text-navy mb-2">Search Engine Optimization Course Overview</h2><p class="text-gray-600 mb-4">With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this interactive short course will teach you the benefits of how your website content, mobile optimization and usability will improve your overall website performance and more. Learn directly from top search experts, including SEO pro Neil Patel. </p><div class="mb-4 grid grid-cols-1 sm:grid-cols-2 text-gray-600"><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>5 Interactive Modules.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Associate Level Certification.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>11 Hours self-paced learning content.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>FREE DMI Membership included.</p><p class="text-sm lg:text-base mb-1 sm:mb-0"><span class="text-purple font-bold pr-1">↗</span>Practical Toolkits and Templates.</p></div><div class="mb-4 text-navy"><h5 class="text-base md:text-lg font-semibold mb-2">Key skills and competencies you will gain</h5><p class="text-gray-600"><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Search Rankings</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Website Performance</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Data Analysis and Forecasting</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Problem-Solving</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>On-Page and Off-Page SEO</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Strategy and Evaluating</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Visualizing and Reporting Data</u><u class="inline-block text-sm sm:bg-gray-100 sm:rounded-full sm:text-navy sm:font-medium pr-2 sm:pr-3 sm:pl-3 sm:py-1 sm:mr-2 sm:mb-1.5 no-underline"><span class="sm:hidden text-purple font-bold pr-1">↗</span>Agile Thinking</u></p></div></div></div></div><div class="sm:hidden fixed bottom-0 left-0 w-full bg-white py-2 px-3 z-30"><div class="flex p-2 w-full items-center gap-3 pr-20"><button><span data-component="button-redirect" data-ecom="dmi-track-search-engine-optimization-seo/std/0" class="w-full py-4 px-6 xs:py-6 xs:px-8 text-sm xs:text-bas rounded justify-center flex items-center hover:shadow-lg cursor-pointer transition-colors duration-300 font-medium bg-purple text-white border border-purple hover:bg-purple-600 hover:border-purple-600">Buy Now for [price:TRACK_SEO-std]</span></button></div></div><div data-component="text_image" class="max-w-full flex justify-cente pt-10 pb-10 bg-blue-50 "><div class="items-center mx-auto md:px-8 px-5 lg:px-4 xl:px-2 max-w-6xl grid grid-cols-12"><div class=" col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><h2 class="text-2xl sm:text-3xl lg:text-4xl mb-2 font-medium"></h2><div class="sm:grid sm:grid-flow-col gap-10"><div class="mb-4 sm:mb-0 text-[14px] sm:text-[16px] lg:text-[16px] ">This short course is a DMI Track, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.</div><div class="flex items-center order-first "><div class="max-w-280 sm:max-w-full"><img width="" height="" loading="lazy" src="https://dmi-next.imgix.net/x/a557192566/track_icon.svg" alt=""/></div></div></div></div></div></div><div data-component="short_coure_programe_modules" class="short_coure_programe_modules max-w-full flex py-5 justify-center bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="sm:flex items-center justify-between mb-4 text-navy"><h2 class="text-2xl md:text-3xl sm:text-4xl font-semibold">What you&#x27;ll learn</h2><p class="text-sm font-medium">5<!-- --> Modules • Approx <!-- -->11<!-- --> hours Learning content</p></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-purple text-white"><div class="flex"><span class="pr-2">-</span><p class="pr-4">Module <!-- -->1<!-- --> - <!-- -->SEO &amp; Search Engine Fundamentals</p></div><p class="min-w-max">2h 23mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">An introduction to the fundamentals of SEO and gaining the coveted #1 position in search results.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline"> Fundamental Principles of SEO </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Search Ranking Factors</u></p></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>What Is SEO &amp; Why Is It Important</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>How Do Search Engines Actually Work?</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Essential SEO Reporting</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module <!-- -->2<!-- --> - <!-- -->Improving Website Performance</p></div><p class="min-w-max">1h 34mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Develop your knowledge of SEO by focusing on improving website performance and problem-solving.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Improving Technical SEO </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Implementing SEO in a Mobile Environment </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Problem-Solving Skills </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Enhancing Your Problem-Solving Skills</u></p></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Screaming Frog SEO Spider</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Optimizing Core Web Vitals</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module <!-- -->3<!-- --> - <!-- -->Optimizing On-Page and Content Performance</p></div><p class="min-w-max">2h 40mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Let google - and your customers – quickly understand your website by focusing on-page optimization and content performance.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Improving On-page Optimization</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Keyword Research </u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>On-Site SEO Audits Toolkit </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>5 Steps to Picking Profitable Keywords</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>SEO Keyword Research Toolkit</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Aligning Keywords and Existing Content</p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Booking.com: A 5-Star Marketing Performance</p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>A Guide to SEO Writing</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Top Content Marketing &amp; SEO Trends</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Prepare for the Future of Voice Search</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module <!-- -->4<!-- --> - <!-- -->Enhancing Off-Page and Local SEO</p></div><p class="min-w-max">2h 13mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Develop your knowledge of SEO by focusing on off-page optimization, local SEO, and collaboration techniques.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Improving Off-page Optimization </u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Successful Collaboration</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Improving Local SEO</u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>Guest Blogging Toolkit</p></div></div></div><div class="sm:grid-cols-12 mb-5 hidden"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>The Complete Guide to On-Page and Off-Page SEO </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>What Makes a High Quality Backlink</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Local SEO for Beginners</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>How to Manage Online Customer Reviews</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>12 Tips To Improve SEO For eCommerce</p></div></div></div></div></div></div><div class="mb-4"><div class="text-sm lg:text-base py-4 pl-4 pr-6 rounded-t-md font-medium flex justify-between cursor-pointer bg-gray-200 text-navy rounded-b-md"><div class="flex"><span class="pr-2">+</span><p class="pr-4">Module <!-- -->5<!-- --> - <!-- -->Strategy and Evaluating Performance</p></div><p class="min-w-max">2h 35mins</p></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="border-l-2 border-b-2 border-r-2 border-gray-300 border-b-md bg-white py-5 px-6 rounded-b-md"><p class="text-sm text-gray-500 mb-5">Deepen your knowledge of SEO by focusing on strategic SEO practices, and ways of evaluating the performance of SEO campaigns and content.</p><div class="sm:grid sm:grid-cols-12 mb-5"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm font-semibold mb-3 sm:mb-0"><p>Knowledge Gain:</p></div><div class="sm:col-span-8 md:col-span-9"><p><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Implementing Strategic SEO Practices</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Measuring and Reporting SEO Campaigns</u><u class="bg-gray-100 rounded-md text-xs text-purple-700 font-medium px-3 py-1 mr-2 inline-block mb-1 no-underline">Evaluating the Performance of SEO Content</u></p></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Toolkits included:</p></div><div class="sm:col-span-8 md:col-span-9 text-gray-500 text-sm"><div class="flex"><span class="text-purple mr-2">↗</span><p>Targets and KPIs Toolkit </p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Content and Channel Matrix Template</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Channel Performance Tracker</p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Case Study/Webinar</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>Lemonade Insurance: A Juicy Future</p></div></div></div><div class="sm:grid-cols-12 mb-5 sm:grid"><div class="sm:col-span-4 md:col-span-3 text-navy text-xs sm:text-sm mb-3 sm:mb-0 font-semibold"><p>Expert Insights:</p></div><div class="sm:col-span-8 md:col-span-9 text-sm text-gray-500"><div class="flex"><span class="text-purple mr-2">↗</span><p>5 Ways to Mazimize SEO and Social Media</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Combine your SEO and Affiliate Marketing Strategy</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>Google Analytics Goals Guide</p></div><div class="flex"><span class="text-purple mr-2">↗</span><p>The DMI Guide to GA4</p></div></div></div></div></div></div></div></div></div><div data-component="short_coure_video_stats" class="max-w-full sm:pt-10 flex justify-center bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 grid grid-cols-9 lg:mr-12 xl:mr-5"><div class="col-span-9 lg:col-span-6 pb-3 sm:pb-10 lg:pb-0 lg:mr-5 &quot;&quot;"><div class="w-full h-full"><div class="relative cursor-pointer lg:col-span-6 group flex justify-center"><div class="absolute inset-1/2 h-12 w-12 rounded-full bg-black bg-opacity-40 border-2 border-gray-600 border-opacity-40 transform -translate-x-2/4 -translate-y-2/4 group-hover:bg-green-400 group-hover:border-white transition-all z-10"><div class="text-white text-3xl transform translate-x-1/3">▶</div></div><div class="w-full aspect-w-16 aspect-h-9 bg-no-repeat bg-cover bg-center" style="background-image:url(//img.youtube.com/vi/dQ0fUnvm8aU/maxresdefault.jpg?auto=format)"></div></div></div></div><div class="col-span-9 lg:col-span-3 grid grid-cols-1 sm:grid-cols-3 gap-x-10 lg:block lg:ml-5"><div class="col-span-1 mb-6 sm:mb-4"><p class="font-bold text-2xl sm:text-3xl lg:text-4xl text-navy-500 mb-2 sm:mb-4">85<!-- -->%</p><p class="text-xs sm:text-sm text-gray-600 sm:pr-5">of DMI graduates think DMI certification is valuable</p></div><div class="col-span-1 mb-6 sm:mb-4"><div class="mb-2"><img width="103" height="48" loading="lazy" src="https://dmi-next.imgix.net/103x48/65938a6b81/google_r_new.png?auto=format" alt="Google Stars"/></div><p class="text-xs sm:text-sm sm:mb-4 text-gray-600 sm:pr-5">200<!-- -->+ 5 Star Customer Reviews</p></div><div class="col-span-1"><p class="font-bold text-2xl sm:text-3xl lg:text-4xl text-navy-500 mb-2 sm:mb-4">44<!-- -->%</p><p class="text-xs sm:text-sm text-gray-600 sm:pr-5">got a new role in digital marketing or changed their career path</p></div></div></div></div></div><div data-component="image_text_columns" class="max-w-full flex py-5 justify-center bg-blue-50"><div class="w-full lg:max-w-6xl md:px-8 px-5 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 grid grid-cols-1 sm:grid-cols-3 gap-x-10 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/90511c3f86/skills_experts.png?auto=format" alt="Skills Experts"/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Learn from global industry experts</p><p class="mb-4 text-sm sm:text-base">Our courses are taught by industry leading skills experts with relevant career ready content.</p></div></div><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/c150e64bc3/community.png?auto=format" alt=""/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">Join a community &amp; get tools for life</p><p class="mb-4 text-sm sm:text-base">Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.</p></div></div><div class="col-span-1 mb-6 xs:mb-8 sm:mb-0"><div class="pb-5"><img width="474" height="242" loading="lazy" class="w-full md:w-auto" src="https://dmi-next.imgix.net/432x220/6111ba977a/certificationbox.png?auto=format" alt="Certification"/></div><div class="text-navy"><p class="mb-4 font-semibold text-base sm:text-lg">2 globally recognized certifications</p><p class="mb-4 text-sm sm:text-base">Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.</p></div></div></div></div></div><div data-component="short_course_testimonials" id="short_course_testimonials" class="max-w-full flex justify-center sm: bg-blue-50"><div class="w-full lg:max-w-6xl px-5 md:px-8 lg:px-4 xl:px-2 py-5 grid grid-cols-12"><div class="col-span-12 lg:col-span-9 text-navy lg:mr-12 xl:mr-5"><div><img loading="lazy" width="260" height="38.17" src="https://dmi-next.imgix.net/504x74/aea9dd787a/google_reviews.png?auto=format" alt="Google Review"/></div><h3 class="py-5 mb-2 text-2xl sm:text-3xl lg:text-4xl font-semibold sm:pr-20 lg:pr-48">300,000+ Members trust DMI to Progress their Career</h3><p>Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you&#x27;ll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.</p><div class="grid grid-cols-1 sm:grid-cols-3 gap-x-8 py-7"><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">The information provided by DMI is exceptional... relevant and easily digestible for the busy professional.</p><p class="text-sm">LaShaun R, Trinidad and Tobago</p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">The course provided me with the necessary knowledge and a clear guideline…</p><p class="text-sm">Joy T, Germany</p></div><div class="bg-white shadow-lg px-4 py-3 mb-3 sm-mb-0"><p class="text-sm pb-2 font-medium">Outstanding and comprehensive journey for the people who seek the quality and value</p><p class="text-sm">Esad T, Poland</p></div></div></div></div></div><div data-component="giac_logos_text" class="max-w-full flex justify-center pb-10 pt-0 bg-blue-50 "><div class="w-6xl px-5 md:px-8 lg:px-4 xl:px-2 grid grid-cols-12 pb-10 pt-0"><div class="block text-center justify-center gap-x-4 items-center mx-auto col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class="text-navy text-base lg:text-lg mb-4"><h4><b><span class="">Our 300,000+ Members work for companies like:</span></b></h4></div><div class="lg:max-w-3xl xl:max-w-full pt-3 sm:pt-0"><img width="937" height="34" loading="lazy" class="mx-auto" src="https://dmi-next.imgix.net/7493x322/c1bf2b936d/logostrip2.png?auto=format" alt="Giac Logos"/></div></div></div></div><div data-component="text_image" class="max-w-full flex justify-cente pt-20 pb-10 bg-purple "><div class="items-center mx-auto md:px-8 px-5 lg:px-4 xl:px-2 max-w-6xl grid grid-cols-12"><div class="text-white col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><h2 class="text-2xl sm:text-3xl lg:text-4xl mb-2 font-medium">Globally recognized certification</h2><div class="sm:grid sm:grid-flow-col gap-10"><div class="mb-4 sm:mb-0 text-[14px] sm:text-[16px] lg:text-[16px] ">The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.</div><div class="flex items-center false "><div class="max-w-280 sm:max-w-full"><img width="" height="" loading="lazy" src="https://dmi-next.imgix.net/432x220/6111ba977a/certificationbox.png?auto=format" alt="Certification"/></div></div></div></div></div></div><div data-component="faq_accordion" id="faq_accordion" class="max-w-full py-8 sm:pt-10 flex justify-center sm:pb-10 bg-purple "><div class="mx-auto w-full sm:max-w-4/5 md:max-w-6xl text-navy px-5 md:px-8 lg:px-4 xl:px-2 text-left grid grid-cols-12"><div class="col-span-12 lg:col-span-9 lg:mr-12 xl:mr-5"><div class=""><div><div class="mb-2 max-w-full text-2xl sm:text-3xl md:text-4xl lg:text-4.3xl font-sans text-white font-medium">Frequently Asked Questions</div></div></div><div class="bg-white text-left shadow-lg px-7 py-4 rounded-md"><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">How is this short course assessed?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p>It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.</p><p>Successful completion leads to an Associate level certification.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">Who is this course aimed at?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p>Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in SEO.</p><p>The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.</p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">Do I need to have a marketing background?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p><span class="">No. We will walk you through the fundamentals Search Engine Optimization. You don’t need any specific marketing background to undertake and succeed with this course.</span></p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">How long does it take to complete?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p><span class="">You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.</span></p></div></div></div></div><div class="border-b border-gray-200 overflow-hidden last:border-0"><div class="flex justify-between alingt items-center"><p class="w-56 sm:w-auto sm:mr-7 py-5 cursor-pointer font-medium ">What if I want to learn more?</p><svg class="fill-current text-green w-6 transform transition-transform flex-none " xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 125" role="img" aria-label="Dropdown Arrow"><g><path d="M47,73.7L6.5,33.2C4.8,31.5,4.5,28.8,6,27c1.7-2.1,4.8-2.2,6.7-0.3L47,61c1.6,1.6,4.3,1.6,5.9,0l34.3-34.3 c1.8-1.8,4.6-1.8,6.4,0c1.8,1.8,1.8,4.6,0,6.4L53,73.7C51.3,75.4,48.7,75.4,47,73.7z"></path></g></svg></div><div class="overflow-hidden" style="transition:all .2s;max-height:0px"><div class="ml-1 mb-5 border-l-2 border-green pt-1 pl-2 pr-2 lg:pr-5"><div class="undefined "><p>If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. <a href="https://digitalmarketinginstitute.com/students/courses">Click here</a><span class=""> </span>for more info.</p></div></div></div></div></div></div></div></div><div data-component="follow_slider_stopper" id="stopper"></div><div data-component="short_course_payment" id="payment" class="max-w-full pt-10 pb-20 sm:pb-12 sm:my-12 flex justify-center bg-no-repeat bg-left-top bg-contain" style="background-image:"><div class="w-full lg:max-w-6xl text-navy pt-4 grid grid-cols-12 px-5 md:px-8 lg:px-4 xl:px-2"><div class="col-span-12 2md:col-span-9 pt-5 lg:mr-5 text-navy mb-8"><div class="max-w-xl mx-auto"><h2 class="font-semibold text-sm sm:text-base text-purple">Buy Now</h2><h3 class="text-2xl sm:text-4xl lg:text-5xl font-semibold sm:leading-9 mb-4 md:pr-15 lg:pr-0">Become a Certified Digital Marketing Associate</h3><div class="text-sm sm:text-base mb-4"><p>Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead.<b> Get in the Game</b></p></div><div><div class="grid grid-cols-3 pb-3 max-w-5xl mx-auto text-gray-600"><p class="font-bold text-2xl sm:pr-0 sm:text-3xl lg:text-4xl text-navy-500">85<!-- -->%</p><div class="pt-2"><img width="150" height="46.22" loading="lazy" class="pr-4 sm:pr-6" src="https://dmi-next.imgix.net/286x50/bce1149d68/google_wide.png?auto=format" alt="Stars"/></div><p class="font-bold text-2xl sm:pr-0 sm:text-3xl lg:text-4xl text-navy-500">44<!-- -->%</p></div><div class="grid grid-cols-3 pb-3 max-w-5xl mx-auto text-gray-600"><p class="text-xs sm:text-sm pr-3">of DMI graduates think DMI certification is valuable</p><p class="text-xs sm:text-sm pt-px sm:pt-0 pr-3">200<!-- -->+ 5 Star Customer Reviews</p><p class="text-xs sm:text-sm">got a new role in digital marketing or changed their career path</p></div></div></div></div><div class="col-span-12 2md:col-start-10 2md:col-span-3 xl:ml-3 flex flex-col items-center xs:flex-row justify-center 2md:block"><div 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