TikTok Makes AI Video-Generation Tool Available to All Advertisers

<!DOCTYPE html> <html lang="en-US"> <head> <title>TikTok Makes AI Video-Generation Tool Available to All Advertisers</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <meta http-equiv="X-UA-Compatible" content="ie=edge" /> <meta name="google-site-verification" content="ywo6cX-b4noB6WSEkiQRbhTNBsV3oDtuR2vuG7rh8Xs" /> <meta name="msapplication-TileImage" content="https://www.pymnts.com/wp-content/uploads/2022/08/favicon-270.jpg" /> <link rel="shortcut icon" href="https://www.pymnts.com/wp-content/uploads/2022/08/favicon-32x32-1.png" sizes="32x32" /> <link rel="shortcut icon" href="https://www.pymnts.com/wp-content/uploads/2022/08/android-chrome-192x192-1.png" sizes="192x192" /> <link rel="apple-touch-icon-precomposed" href="https://www.pymnts.com/wp-content/uploads/2022/08/favicon-180.jpg" /> <script src="https://www.google.com/recaptcha/api.js?render=6Le36I4kAAAAAMCdrtj4Jb9rq43eln5c4Zt33TLI"></script> <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="https://www.pymnts.com/feed/" /> <link rel="alternate" type="text/xml" title="RSS .92" href="https://www.pymnts.com/feed/rss/" /> <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="https://www.pymnts.com/feed/atom/" /> <link rel="pingback" href="https://www.pymnts.com/xmlrpc.php" /> <link rel="dns-prefetch" href="https://www.google.com"> <link rel="dns-prefetch" href="https://stats.g.doubleclick.net"> <link rel="dns-prefetch" href="https://googleads.g.doubleclick.net"> <link rel="dns-prefetch" href="https://fonts.gstatic.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="preload" as="script" href="/wp-content/themes/flex-mag-sixspoke/2022/js/bootstrap.bundle.min.js" /> <link rel="preload" href="/wp-content/themes/flex-mag-sixspoke/2020/bootstrap-icons.css" as="style" onload="this.onload=null;this.rel='stylesheet'"> </script> <link rel="preload" as="script" href="https://ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.10" /> <script src='https://ak.sail-horizon.com/spm/spm.v1.min.js?ver=5.5.10' type='text/javascript' async></script> <script type="text/javascript" src="https://www.pymnts.com/wp-content/themes/flex-mag-sixspoke/2022/js/bootstrap.bundle.min.js"></script> <link rel="stylesheet" href="/wp-content/themes/flex-mag-sixspoke/2022/2022-style.css?92"> <link rel="stylesheet" href="/wp-content/themes/flex-mag-sixspoke/2020/bootstrap-icons.css"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@300;400;500;700&display=swap" rel="stylesheet">  <script> if ('serviceWorker' in navigator) { navigator.serviceWorker.getRegistrations().then(function(registrations) { for (let registration of registrations) { registration.unregister() } }).catch(function(err) { console.log('Service Worker registration failed: ', err); }); } </script> </script> <noscript>  <style> .lazyload { display: none; } </style> </noscript> <script> // ST vendor var tag = { "options": { "customerId": "067919d33ae6486b1e5a249a7b40663c" } }; window.addEventListener("load", function() { console.info("ST loaded"); if (tag.isCustom) { jQuery(function($) { Sailthru.init({ customerId: tag.options.customerId, isCustom: true, autoTrackPageview: tag.options.autoTrackPageview, useStoredTags: tag.options.useStoredTags, excludeContent: tag.options.excludeContent, }); }); } else { Sailthru.init({ customerId: tag.options.customerId }); } }); var deferredLoadImages = () => {} /*! 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display-6"> TikTok Makes AI-Powered Video-Generation Tool Available to All Advertisers </h1> <div class="post-info-right left relative article-author-box mb-2"> <div class="post-info-name"> <div class="row"> <div class="col-6 my-auto"> <span class="post-info-text small muted text-uppercase">By</span> <span class="author-name vcard fn small muted text-uppercase fw-bold" itemprop="author"> <a href="https://www.pymnts.com/author/pymnts/" title="Posts by PYMNTS" rel="author">PYMNTS</a> </span> <span class="small muted d-none d-md-inline"> | </span> <span class="small muted text-uppercase d-block d-md-inline">November 14, 2024</span> </div> <div class="col-6 text-end my-auto">  <a href="https://www.facebook.com/sharer.php?u=https://www.pymnts.com/artificial-intelligence-2/2024/tiktok-makes-ai-powered-video-generation-tool-available-to-all-advertisers/&t=TikTok+Makes+AI-Powered+Video-Generation+Tool+Available+to+All+Advertisers" title="Share on Facebook"><i class="bi bi-facebook me-1 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Check it out: https://www.pymnts.com/artificial-intelligence-2/2024/tiktok-makes-ai-powered-video-generation-tool-available-to-all-advertisers/"><i class="bi bi-envelope-fill ms-1 me-0 ms-1 me-md-1 text-dark"></i></a> <span class="d-none d-md-inline"> | </span> <span class="d-block d-md-inline"> <button class="d-none d-lg-inline-block noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"> <i class="bi bi-play-circle-fill mx-1 text-dark"></i></button> <button class="d-lg-none noHover audioPlay border-0 px-0 article-play-button fw-normal py-1 my-0" type="button" value="Play"><span class="listenToArticle small text-uppercase"></span><i class="bi bi-play-circle-fill text-dark mx-1"></i></button> <button class="noHover audioPause border-0 px-0 article-pause-button py-1 my-0"><i class="bi bi-pause-circle-fill text-dark mx-0"></i></button> </span> </div></div> </div> </div> <div id="post-feat-img" class="left relative mb-3"> <img class="py-desktop w-100 h-auto pymnts-featured-sm-image " width="1000" height="600" alt="" src="https://www.pymnts.com/wp-content/uploads/2024/11/TikTok-AI.jpg?w=768" /> </div> <div class="post-feat-text"> </div>  <div id="pymnts-content2293199" class="single lh-article mt-1 lnk-article"> <p><a class="editor-rtfLink" href="https://www.tiktok.com/" target="_blank" rel="noopener"><span data-preserver-spaces="true">TikTok</span></a><span data-preserver-spaces="true"> has made its artificial intelligence (AI)-powered video-generation tool available to all </span><a class="editor-rtfLink" href="https://ads.tiktok.com/business/en-US" target="_blank" rel="noopener"><span data-preserver-spaces="true">TikTok for Business</span></a><span data-preserver-spaces="true"> users.</span></p> <p><span data-preserver-spaces="true">The </span><span data-preserver-spaces="true">tool,</span> <a class="editor-rtfLink" href="https://ads.tiktok.com/creative/creativestudio/home/create" target="_blank" rel="noopener"><span data-preserver-spaces="true">Symphony Creative Studio</span></a><span data-preserver-spaces="true">, </span><span data-preserver-spaces="true">includes features for generating, transforming </span><span data-preserver-spaces="true">and scaling content, the company said in a Thursday (Nov. 14) </span><a class="editor-rtfLink" href="https://ads.tiktok.com/business/en-US/blog/symphony-creative-studio?ab_version=experiment_2" target="_blank" rel="noopener"><span data-preserver-spaces="true">press release</span></a><span data-preserver-spaces="true">.</span></p> <p><span data-preserver-spaces="true">“Part of TikTok’s </span><a class="editor-rtfLink" href="https://ads.tiktok.com/business/en/blog/tiktok-symphony-ai-creative-suite?ab_version=experiment_2" target="_blank" rel="noopener"><span data-preserver-spaces="true">Symphony</span></a><span data-preserver-spaces="true"> creative AI suite, Symphony Creative Studio aims to support advertisers and content creators with free tools to make the creative production process easier and more efficient, bridging the gap between ideation and production,” the company said in the release.</span></p> <p><span data-preserver-spaces="true">With one feature, businesses and marketers can create video content by inputting information and assets or importing them directly from a URL. Using these assets and licensed videos, images, sounds </span><span data-preserver-spaces="true">and</span><span data-preserver-spaces="true"> avatars from TikTok partners, Symphony Creative Studio generates videos that can </span><span data-preserver-spaces="true">then</span><span data-preserver-spaces="true"> be edited and exported by the advertiser, according to the release.</span></p> <p><span data-preserver-spaces="true">Another feature enables users to create videos with AI-driven avatars by choosing a stock or custom avatar, inputting a script </span><span data-preserver-spaces="true">and</span><span data-preserver-spaces="true"> choosing a language. The tool will bring the content to life with avatars in videos that the advertiser can then enhance and export, the release said.</span></p> <p><span data-preserver-spaces="true">A third feature allows select advertisers to generate custom avatars of their brand IP, spokesperson </span><span data-preserver-spaces="true">or</span><span data-preserver-spaces="true"> partner creator by verifying their identity and consent and then uploading videos of the individual to be transformed into an avatar, per the release.</span></p> <p><span data-preserver-spaces="true">Symphony Creative Studio can also translate and dub videos, edit existing videos </span><span data-preserver-spaces="true">and</span><span data-preserver-spaces="true"> provide auto-generated videos based on the advertiser’s past activity on the platform, according to the release.</span></p> <p><span data-preserver-spaces="true">The tool is now available to all logged-in TikTok for Business users, per the release.</span></p> <p><span data-preserver-spaces="true">Other companies have been rolling out AI-powered tools for their advertisers and partners </span><span data-preserver-spaces="true">as well</span><span data-preserver-spaces="true">.</span></p> <p><span data-preserver-spaces="true">In October, </span><a class="editor-rtfLink" href="https://advertising.amazon.com/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Amazon Ads</span></a><span data-preserver-spaces="true"> debuted two </span><a class="editor-rtfLink" href="https://www.pymnts.com/amazon/2024/amazon-debuts-ai-powered-tools-for-creating-advertisements/" target="_blank" rel="noopener"><span data-preserver-spaces="true">AI tools</span></a> <span data-preserver-spaces="true">designed</span><span data-preserver-spaces="true"> to help advertisers expand their reach. The company’s Audio generator enables advertisers to develop audio ads by inputting their Amazon-listed product to get a voiceover script based on the product information</span><span data-preserver-spaces="true">, while</span><span data-preserver-spaces="true"> its creative studio includes AI-powered image and video — and eventually, </span><span data-preserver-spaces="true">audio — generation</span><span data-preserver-spaces="true"> capabilities into one experience.</span></p> <p><a class="editor-rtfLink" href="https://www.walmart.com/" target="_blank" rel="noopener"><span data-preserver-spaces="true">Walmart</span></a><span data-preserver-spaces="true"> said in August that it is exploring </span><a class="editor-rtfLink" href="https://www.pymnts.com/news/retail/2024/walmart-amazon-race-capture-genai-opportunity/" target="_blank" rel="noopener"><span data-preserver-spaces="true">generative AI</span></a><span data-preserver-spaces="true">’s potential to support its marketplace sellers 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