WooCommerce Review: Pros + Cons of the Ecommerce Plugin

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class="breadcrumb_last" aria-current="page">WooCommerce</span></span></p> </div> <div class="review-header__cover" >   </div> <div class="review-header__inner container"> <div class="review-header__site-logo"> <a href="https://www.tooltester.com/en/" class="review-header__tt-logo"> <span class="sr-only">Tooltester</span> <svg class="icon icon-logo"><use xlink:href="#logo"></use></svg> </a> </div> <div class="review-header__logo"> <a href="https://www.tooltester.com/out/bluehost-woocommerce-cta"> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/woocommerce.png" loading="lazy" alt="woocommerce"> </a> </div> <div class="review-header__cta"> <a href="https://www.tooltester.com/out/bluehost-woocommerce-cta" target="_blank" class="btn btn--quaternary btn--full u-mt0 u-mb0">Try it out</a> </div> <div class="review-header__score"> <span class="review-header__score-label">Rating:</span> <div class="rating-circle rating-circle--large rating-circle--white" style="background: conic-gradient(rgb(26, 28, 33) 88%, rgba(230,230,230) 0 100%)"> <span>4.4</span> </div> </div> <div class="review-header__summary"> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">The Best</p> <ul class="checklist"> <li>Advanced features for larger online stores</li> <li>Designs</li> </ul> </a> </div> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">The Worst</p> <ul class="checklist checklist--cons"> <li>Ease of use</li> <li>Lack of support</li> </ul> </a> </div> <div class="review-header__summary-item review-header__summary-item--pricing"> <p class="review-header__summary-title">Starting From</p> <p class="review-header__starting-from">$13.99 / Month</p> </div> </div> <nav class="review-header__nav"> <ul class="review-nav"> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/woocommerce/" class="review-nav__link review-nav__link--active "> Review </a> </li> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/woocommerce/pricing/" class="review-nav__link "> Pricing </a> </li> </ul> </nav> </header> </div> <div class="container content-wrap"> <aside class="sidebar review-sidebar-nav"> <div class="sidebar__mobile"> <button class="sidebar__btn" data-toggle="#toc" data-toggle-class="is-active" data-toggle-body-class="toc-open" aria-label="Toggle search" aria-expanded="false" aria-controls="toc"> Table of contents <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> <a href="https://www.tooltester.com/out/bluehost-woocommerce-cta" target="_blank" class="btn btn--quaternary btn--small">Try it out</a> </div> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="13543 http://websitett.wpengine.com/?page_id=13543/"></span> comments</a> </div> <ul class="toc" id="toc"> <li class="toc__item"><a href="#overview" class="toc__link">Overview</a></li> <li class="toc__item"><a href="#screenshots" class="toc__link">Screenshots</a></li> <li class="toc__item"><a href="#pricing" class="toc__link">Pricing</a></li> <li class="toc__item"><a href="#pros-cons" class="toc__link">Pros/cons</a></li> <li class="toc__item"><a href="#rating" class="toc__link">Rating details</a></li> <li class="toc__item"><a href="#conclusion" class="toc__link">Conclusion</a></li> <li class="toc__item"><a href="#examples" class="toc__link">Examples</a></li> <li class="toc__item"><a href="#faq" class="toc__link">FAQ</a></li> <li class="toc__item"><a href="#alternatives" class="toc__link">Alternatives</a></li> <li class="toc__item"><a href="#reader-comments" class="toc__link">Comments</a></li> </ul> </aside> <article class="content"> <div class="review-section-header"> <h1 class="review-section-header__title">WooCommerce Review 2024<span>Check out its Pros & Cons (and Hosting Options)</span></h1> <div class="review-section-header__meta"> <span class="review-section-header__date">Last updated: <time datetime="2023-09-04">Sept 4, 2023</time></span> <a href="#updates" class="review-section-header__link">See Updates</a> </div> </div> <div class="author-panel"> <div class="author-panel__content"> <p>This article has been written and researched by our expert tooltesters through a precise methodology. <a href="https://www.tooltester.com/en/tooltester-methodology/">Learn more about our methodology <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p> </div> <div class="author-panel__group"> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-1-160x160.jpg" alt="Robert Brandl" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>128 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Author</p> </div> </div> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-1-160x160.jpg" alt="Inka Wibowo" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Researcher</p> </div> </div> </div> </div> <section id="overview"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p><p>WooCommerce is one of the most popular eCommerce platforms worldwide. It’s a plugin for WordPress that will turn your website into a <strong>very powerful online store</strong>. So it is no surprise that Automattic, the company behind WordPress, added this successful plugin to its portfolio in May 2015.</p> <p>Successful enough to capture a <a href="https://www.tooltester.com/en/blog/wocommerce-market-share/">staggering share of the market</a>. But unlike Shopify, <a href="https://www.tooltester.com/en/blog/woocommerce-vs-bigcommerce/">Bigcommerce</a>, and <a href="https://www.tooltester.com/en/best-ecommerce-website-builder/">other competitors</a>, WooCommerce is an open-source solution. But what does this mean? Let us give you a short overview:</p> <p>Both <a href="https://www.tooltester.com/en/website-with-wordpress/">WordPress</a> and the plugin WooCommerce are free for personal and commercial use. So you can install and start using them immediately. This doesn’t include a domain, hosting, email, theme, support etc. In other words you’ll have to consider <a href="https://www.tooltester.com/en/reviews/woocommerce/pricing/">additional expenses</a>. However, most of these features are included at no extra cost in proprietary solutions like <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify</a>.</p> <p>One useful feature that <em>is</em> included, though, is <strong>WooCommerce Payments</strong>, WooCommerce’s own payment processing solution. This allows customers to purchase directly on your site, without being taken to an external payment processor. Transactions can also be viewed/managed from within WooCommerce. There are no setup or monthly costs involved - just per-transaction payment processing fees, which vary from country to country and payment method. For now, WooCommerce Payments is available in a handful of countries in North America, Europe, and Australia/New Zealand, although <a href="https://www.tooltester.com/out/woocommerce-payments" target="_blank" rel="noopener">this list seems to be constantly growing.</a></p> <h2>Finding good hosting for WooCommerce</h2> <p>Using a good hosting provider can save you a lot of trouble. A good start is <a href="https://www.tooltester.com/out/bluehost-woocommerce-cta" target="_blank" rel="noopener noreferrer">Bluehost</a>. They have been in the market since 1996 and power over <strong>2 million websites worldwide</strong> (incl. online stores). Some of their offers focus on several pre-installed “WordPress + WooCommerce” bundles.</p> <p>This can be quite handy if you don’t have the technical skills to set it up for a test installation. Bluehost also provides a walkthrough video series for beginners. This will definitely help you with your first steps. If you have some trouble, you can contact their <strong>support</strong> as well. Read our full <a href="https://www.tooltester.com/en/hosting/bluehost-review/">Bluehost review</a>.</p> <p class="well-1">Another (quality) alternative to Bluehost is <a href="https://www.tooltester.com/out/siteground-woocommerce" target="_blank" rel="noopener noreferrer">SiteGround</a>. They have WordPress (WooCommerce) <a href="https://www.tooltester.com/en/hosting/siteground-reviews/#Testing_SiteGrounds_hosting">optimized servers</a>, advanced WordPress tools (e.g. staging or automatic plugin updates) and one of the best support I've ever had. On top of that, they have a free <a href="https://www.tooltester.com/out/siteground-woocommerce-ebook" target="_blank" rel="noopener noreferrer">useful WooCommerce ebook</a>.</p> <p>However, we highly recommend to ignore all their suggested offers while you set up your website. Normally, you won’t need them. If you don’t want to go with Bluehost, you can also find alternatives we recommend in our <a href="https://www.tooltester.com/en/reviews/woocommerce/#faq">FAQ</a>. Your next challenge is finding a <strong>professional theme</strong>.</p> <h2>Use a professional WooCommerce theme</h2> <p>One thing that we’ve seen over and over again is that beginners struggle with WordPress themes. Keep in mind that it has to be compatible with WooCommerce. If not, don’t waste your time and look further. A well-written documentation and support can make or break your online store dreams.</p> <p><strong>Free themes</strong> can be great if you are a skilled developer, but as a novice you will run into problems - and what then? Bluehost support can’t help you here, because they didn’t create the theme. A fantastic source for WooCommerce themes is <a href="https://www.tooltester.com/out/themeforest-woocommerce" target="_blank" rel="noopener noreferrer">Themeforest</a>. Their themes support the latest version of WooCommerce, which is also essential for security, and come with premium support.</p> <h2>What about security with WooCommerce?</h2> <p>This is another reason to use a premium theme. They update the template files in order to guarantee the <strong>security standards</strong>. Of course, there’s more to consider. Most probably you will require extra plugins to add new features to your store. This can be for SEO or just a simple contact form. Make sure you pick well-established plugins with a good rating used by many users on the WordPress repository.</p> <p>So how easy is it then to launch an online store? Let’s check out the details:</p> </p> </section> <section id="videos" class="block"> <h2>Videos</h2> <div class="u-bg-cream u-p u-mt-l"> <div class="tabs u-mt0"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="see-woocommerce-in-action" tabindex="0"> See WooCommerce in action </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="see-woocommerce-in-action"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="2E9XkkNXd-s"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="See WooCommerce in action video" src="https://img.youtube.com/vi/2E9XkkNXd-s/0.jpg"></div> </div> </div> </div> </div> </div> </div> <p><a href="https://www.tooltester.com/out/bluehost-woocommerce-money-back" target="_blank">Bluehost has a 30-Day Money-Back Guarantee. You can sign up here.</a></p> </section> <section id="screenshots" class="block"> <h2>WooCommerce Screenshots</h2> <div class="swiper gallery-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2015/10/Bluehost-WooCommerce-Hosting-Review.jpg" data-fancybox="gallery" data-caption="Bluehost-WooCommerce-Hosting-Review"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/Bluehost-WooCommerce-Hosting-Review.jpg" alt="Bluehost-WooCommerce-Hosting-Review" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2015/10/Bluehost-WooCommerce-Plans-Review.jpg" data-fancybox="gallery" data-caption="Bluehost-WooCommerce-Plans-Review"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/Bluehost-WooCommerce-Plans-Review.jpg" alt="Bluehost-WooCommerce-Plans-Review" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Review-Products.jpg" data-fancybox="gallery" data-caption="WooCommerce-Review-Products"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Review-Products.jpg" alt="WooCommerce-Review-Products" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Shipping-Setting.png" data-fancybox="gallery" data-caption="WooCommerce-Shipping-Setting"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Shipping-Setting.png" alt="WooCommerce-Shipping-Setting" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Standard-Theme-Review.jpg" data-fancybox="gallery" data-caption="WooCommerce-Standard-Theme-Review"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Standard-Theme-Review.jpg" alt="WooCommerce-Standard-Theme-Review" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Mobile-View-Pro.jpg" data-fancybox="gallery" data-caption="WooCommerce-Mobile-View-Pro"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Mobile-View-Pro.jpg" alt="WooCommerce-Mobile-View-Pro" loading="lazy" /> </a> </div> </div> </div> <div class="swiper gallery-thumbs-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/Bluehost-WooCommerce-Hosting-Review-300x184.jpg" alt="Bluehost-WooCommerce-Hosting-Review" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/Bluehost-WooCommerce-Plans-Review-300x264.jpg" alt="Bluehost-WooCommerce-Plans-Review" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Review-Products-300x155.jpg" alt="WooCommerce-Review-Products" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Shipping-Setting-300x246.png" alt="WooCommerce-Shipping-Setting" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Standard-Theme-Review-300x211.jpg" alt="WooCommerce-Standard-Theme-Review" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/WooCommerce-Mobile-View-Pro-143x300.jpg" alt="WooCommerce-Mobile-View-Pro" loading="lazy" /> </div> </div> </div> </section> <section id="pricing" class="block"> <h2>WooCommerce Pricing</h2> <div class="pricing"> <div class="pricing__row"> <div class="pricing__value"> $13.99 </div> <div class="pricing__description"> <h3 class="pricing__name">Starter</h3> <p>Webspace limited to 100 GB.</p> </div> </div> <div class="pricing__row"> <div class="pricing__value"> $17.99 </div> <div class="pricing__description"> <h3 class="pricing__name">Plus</h3> <p>Unlimited space for your WooCommerce store.</p> </div> </div> <div class="pricing__row"> <div class="pricing__value"> $31.99 </div> <div class="pricing__description"> <h3 class="pricing__name">Pro</h3> <p>Includes an advanced backup solution.</p> </div> </div> </div> <p>Prices per month. Domain and email included. Bluehost offers discounts for the 1st year. Learn more about <a href="https://www.tooltester.com/en/reviews/woocommerce/pricing/">pricing for WooCommerce stores here</a>.</p> </section> <section id="pros-cons" class="block"> <h2>WooCommerce Pros & Cons</h2> <div class="tabs"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="pros" tabindex="0"> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Pros </li> <li class="tabs__switcher" data-tab-index="cons" tabindex="0"> <svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Cons </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="pros"> <h3>Pros</h3> <ul class="checklist checklist--dividers"> <li> <div class="checklist__content"> <h4>Advanced features for larger online stores</h4> <p>No only is there is a huge WooCommerce community, but you also benefit from an equally vast selection of plugins and extensions that can make your online store even more powerful.</p> </div> </li> <li> <div class="checklist__content"> <h4>Customer and store administrator accounts</h4> <p>Having customer and admin accounts with different rights is no problem at all. Customers can also do a guest check-out without any account.</p> </div> </li> <li> <div class="checklist__content"> <h4>Designs</h4> <p>There is a ton of both free and paid WooCommerce themes available. Modifying them depends on the theme settings and on your skills, but generally you can adapt anything if needed.</p> </div> </li> </ul> </div> <div class="tabs__content" data-tab-index="cons" style="display:none;"> <h3>Cons</h3> <ul class="checklist checklist--cons checklist--dividers"> <li> <div class="checklist__content"> <h4>Ease of use</h4> <p>Even though you can start with a preinstalled version, the setup process can be quite a pain for inexperienced users.</p> </div> </li> <li> <div class="checklist__content"> <h4>Lack of support</h4> <p><span style="font-weight: 400;">Unlike with Shopify, you won’t have central support. Every theme, plugin and hosting come with different support channels. Free sounds great but it can later mean serious problems.</span></p> </div> </li> </ul> </div> </div> </div> </section> <section id="rating" class="block"> <h2>Rating Details</h2> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Ease of use <span class="info-tooltip" data-tippy-content="We look at the sign-up process, instructions and general ease-of-use from a beginners perspective.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 2.5;" aria-label="Ease of use rating is 2.5."></div> </div> <div class="rating-row__description"> <p>If you find <a href="https://www.tooltester.com/en/website-with-wordpress/">WordPress.org</a> difficult to use then WooCommerce is not the right platform for you. Hosted store builders like <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify</a> and <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce</a> are easier to use.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Choice and flexibility of templates <span class="info-tooltip" data-tippy-content="Whether their themes are responsive and optimized for selling. We also check if they can be modified via the HTML code.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Choice and flexibility of templates rating is 5."></div> </div> <div class="rating-row__description"> <p>It is possible to install mobile-optimized templates or even develop your own template. However, be aware that customizations may require technical knowledge. Find some examples of <a href="https://www.tooltester.com/out/themeforest-woocommerce" target="_blank" rel="noopener">WooCommerce themes on ThemeForest</a> or check out WooCommerce’s own <a href="https://www.tooltester.com/out/woocommerce-themes" target="_blank" rel="noopener">Storefront theme</a>.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> SEO <span class="info-tooltip" data-tippy-content="We check not only how well you can optimize the general website but also specific product pages.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="SEO rating is 5."></div> </div> <div class="rating-row__description"> <p>As good as it gets. WooCommerce includes all the SEO options you need. You will need external plugins though (e.g. Yoast, All in One SEO Pack)</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Product presentation <span class="info-tooltip" data-tippy-content="Possibility to add product videos and whether it offers a zoom effect for images.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Product presentation rating is 5."></div> </div> <div class="rating-row__description"> <p>Depending on the theme, easily add a zoom function, picture gallery and videos.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Product variants <span class="info-tooltip" data-tippy-content="What options and variants you can define (e.g. color, size etc.). Is there a maximum number of possible combinations?">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Product variants rating is 5."></div> </div> <div class="rating-row__description"> <p>This is very powerful and allows you to have different colors, sizes and other attributes. Once you get it, it will save a lot of time.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Cart function <span class="info-tooltip" data-tippy-content="Whether it features a cart function at all. If yes, can you send a reminder to customers who left their cart without purchasing?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>The backend gives you control of many cart functions including a one-page checkout (paid feature). There’s also a paid add-on for cart abandonment emails.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> User ratings <span class="info-tooltip" data-tippy-content="Can your shoppers leave reviews for the products they purchased?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>It is possible to add a user based reviewing system for products.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Article numbers </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>You can add your own SKU (Stock Keeping Unit) number to each product.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Payment options <span class="info-tooltip" data-tippy-content="The options for your customers to pay.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4.5;" aria-label="Payment options rating is 4.5."></div> </div> <div class="rating-row__description"> <p>Standard payment options are: bank transfer, cheque, cash on delivery, and PayPal. Credit card payments can be accepted via WooCommerce Payments (which is free, minus payment processing fees), or through <a href="https://www.tooltester.com/out/woocommerce-stripe" target="_blank" rel="noopener">extensions with Stripe, PayPal etc</a>. WooCommerce Payments allows for payments in 130+ currencies and accepts credit cards, Apple Pay, Google Pay, giropay, Sofort and in-person payments.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Sale of digital goods <span class="info-tooltip" data-tippy-content="To sell photos, videos or music, for example.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Not a problem. Additionally, set a login requirement for the products that you offer.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> SSL encryption <span class="info-tooltip" data-tippy-content="Is https being used for the entire store or for the checkout process only?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>It’s even possible to force the whole check out process as SSL encrypted (provided you have a SSL certificate).</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Customer log-in area <span class="info-tooltip" data-tippy-content="Whether customers can create accounts for easier repeated shopping.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Decide whether customers need to register or not with just a few clicks. This can be handy for returning customers.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Coupon codes </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Many options like free shipping, product and cart discount are available.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Shipping cost settings <span class="info-tooltip" data-tippy-content="We check how shippings costs work internationally and also whether there is a real-time cost calculator.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Shipping cost settings rating is 4."></div> </div> <div class="rating-row__description"> <p>There are many built-in shipping rate options available. Shipping carriers (UPS, FedEx, etc.) can be <a href="https://www.tooltester.com/out/woocommerce-shipping" target="_blank" rel="noopener">added via add-ons</a>.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Dropshipping </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Dedicated plugins make it possible to sell via dropshipping. <a href="https://www.tooltester.com/out/alidropship" target="_blank" rel="noopener">AliDropship</a>, for example, enables you to import items from AliExpress to your store with only one click. You can read more about it in our <a href="https://www.tooltester.com/en/blog/alidropship-review/">AliDropship review</a>.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Tax settings <span class="info-tooltip" data-tippy-content="Will it calculate the US sales tax automatically? Can VAT prices (as required in the EU for example) also be shown?">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Tax settings rating is 5."></div> </div> <div class="rating-row__description"> <p>Very flexible tax settings, for example define reduced rates and zero rates.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Article management <span class="info-tooltip" data-tippy-content="Whether it tracks what you have in stock and if there is a reminder email when it falls below a threshold.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Article management rating is 5."></div> </div> <div class="rating-row__description"> <p>If you need stock management, get either ‘low stock’ and ‘out of stock’ notifications.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Confirmation emails customizable <span class="info-tooltip" data-tippy-content="To match your branding, it can help to adapt the look & feel of order confirmation emails.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Confirmation emails customizable rating is 5."></div> </div> <div class="rating-row__description"> <p>Adding a header and your own colors can be done without coding. For more design flexibility you can switch the email template as well. (Learn more about other <a href="https://www.emailtooltester.com/en/blog/best-email-marketing-for-woocommerce/">email marketing services for WooCommerce</a>.)</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Importing product data <span class="info-tooltip" data-tippy-content="Essential for large stores with many different SKUs.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Importing products is possible, but there’s no built-in function available. You’ll therefore need a plugin or add-on.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Exporting product data </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Exporting is also possible.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> E-Commerce analysis <span class="info-tooltip" data-tippy-content="Does it offer its own analytics solution? Can you add Google Analytics?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>WooCommerce provides detailed reports about your orders, customers, stock and taxes. If you need even more insights, you can also add Google Analytics.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Exporting order data <span class="info-tooltip" data-tippy-content="So that you’ll be able to import it into your accounting software. Some stores even allow a direct integration.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>An add-on or plugin is required (extra costs). It allows you to export your orders in a .CSV format.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Support </h3> <ul class="checklist checklist--tight"> <li class="cross">FAQ</li> <li class="cross">Chat</li> <li class="cross">Email</li> <li class="cross">Telephone</li> </ul> </div> <div class="rating-row__description"> <p>There is no central support available. If and how much support you’ll get with WooCommerce, depends on the theme, plugin and hosting provider you’re using. They’ll have their own support services available. What you can also always do is browsing the internet for some WooCommerce help forums.</p> </div> </div> <div class="rating-row rating-row--rating"> <div class="rating-row__score"> <h3 class="rating-row__title"> Total Score </h3> <div class="stars stars--primary stars--large" style="--rating: 4.4;" aria-label="Total Score rating is 4.4."></div> </div> <div class="rating-row__rating"> <div class="rating-circle rating-circle--small rating-circle--cream" style="background: conic-gradient(var(--color-primary) 88%, rgba(230,230,230) 0 100%)"> <span>4.4</span> </div> </div> <div class="rating-row__description"> <p><a href="https://www.tooltester.com/out/woocommerce" target="_blank" rel="noopener">WooCommerce</a> is as powerful as <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify</a>, and it gives you even more control since you can decide where you want to host your online store, but it’s by far less beginner-friendly and certain features aren’t included in the core system.</p> </div> </div> </section> <section id="conclusion" class="block"> <h2>Conclusion</h2> <p>Stan Lee, the author of the first Spiderman, wrote: “With great power there must also come great responsibility!” This is exactly what you’ll have with WooCommerce. It’s powerful, but at the same time it can give you a really hard time. There are so many possibilities for what you can do with WooCommerce, but this can become quite overwhelming for a beginner. Even though WordPress and WooCommerce are pre-installed with Bluehost, the technical knowledge that’s required is pretty high (and we’re not even talking about coding).</p> <p>Fortunately, WooCommerce provides detailed and well-explained video tutorials that will help you with setting up your store. However if you run into problems, even if you are a Bluehost customer, the only option you have available is a community forum. The quality there can vary heavily. In our test we had to wait longer than 48h to get a response.</p> <p>We were also surprised about all the hidden costs that you will face if you want to add certain features. Most of them are included in other solutions such as Shopify and BigCommerce (read about these features in our <a href="https://www.tooltester.com/en/reviews/shopify/">Shopify review</a> and <a href="https://www.tooltester.com/en/reviews/bigcommerce/">BigCommerce review</a>). Even though the WooCommerce core system is free, all these add-ons can turn out to be very pricey.</p> <p>On the bright side, it’s fantastic that you get such a big pool of themes to choose from: Themeforest alone features more than 2,700 <a href="https://www.tooltester.com/out/themeforest-woocommerce-themes" target="_blank" rel="noopener">WooCommerce-compatible themes</a>.</p> <p>If you want to test WooCommerce you can take advantage of Bluehost’s 30-day money back guarantee. Should you have problems with that, perhaps have a look at some of the <a href="https://www.tooltester.com/en/ecommerce-platforms/">alternative solutions</a> instead. They could save you some headaches.</p> <p><a href="https://www.tooltester.com/out/bluehost-woocommerce-cta-text" target="_blank" rel="noopener">> Check out Bluehost’s WooCommerce offer here</a>!</p> <p class="well-1">WooCommerce requires WordPress. We also have a WordPress <a href="https://www.tooltester.com/en/website-with-wordpress/">beginner-guide</a> if you want to know more about the world’s most popular CMS.</p> </section> <section id="examples" class="block"> <div class="examples"> <h2 class="examples__title">WooCommerce Examples</h2> <div class="examples__category-list"> <button class="btn btn--pill" data-industry="all">All</button><button class="btn btn--pill" data-industry="Ecommerce">Ecommerce</button> </div> <div class="examples__category-dropdown"> <select id="example-categories-dropdown"> <option value='all'>All</option><option value="Ecommerce">Ecommerce</option> </select> </div> <div class="swiper examples-slider"> <div class="swiper-wrapper"> <div class="swiper-slide" data-filter="Ecommerce"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/momentlens-co.jpg" alt="moment" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Moment</h3> <p class="examples-slider__description">Camera Lenses</p> <div class="examples-slider-site-info"> </div> </div> </div> <div class="swiper-slide" data-filter="Ecommerce"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2017/09/zanerobe-com.jpg" alt="zanerobe com" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Zanerobe</h3> <p class="examples-slider__description">Fashion</p> <div class="examples-slider-site-info"> </div> </div> </div> <div class="swiper-slide" data-filter="Ecommerce"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2015/10/striiiipes-com.jpg" alt="striiiipes-com" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Striiiipes</h3> <p class="examples-slider__description">Accessories</p> <div class="examples-slider-site-info"> </div> </div> </div> </div> </div> <div class="examples-pagination swiper-pagination"></div> <div class="examples-slider-prev"></div> <div class="examples-slider-next"></div> </div> </section> <section id="faq" class="accordion block"> <h2>FAQ</h2> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-1" id="is-there-a-cheaper-alternative-to-bluehost"> <h3 class="accordion__title">Is there a cheaper alternative to Bluehost?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-1" role="region" aria-labelledby="is-there-a-cheaper-alternative-to-bluehost"> <p>Also, there is <a href="https://www.tooltester.com/out/siteground-woocommerce" target="_blank" rel="noopener">Siteground</a>, who offer a pre-installed WooCommerce environment for $9.95 per month, which is suitable for up to 10,000 monthly visitors. Here you can find our <a href="https://www.tooltester.com/en/blog/siteground-vs-bluehost/">Bluehost vs. Siteground</a> comparison.</p> <p>Another excellent alternative is <a href="https://www.tooltester.com/en/hosting/dreamhost-reviews/">Dreamhost</a> who also have plans that are optimized for WordPress and <a href="https://www.tooltester.com/out/dreamhost-woocommerce" target="_blank" rel="noopener">WooCommerce</a>.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-2" id="can-i-sell-digital-goods-like-mp3s-videos-or-ebooks-with-woocommerce"> <h3 class="accordion__title">Can I sell digital goods like MP3s, videos or eBooks with WooCommerce?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-2" role="region" aria-labelledby="can-i-sell-digital-goods-like-mp3s-videos-or-ebooks-with-woocommerce"> <p>Absolutely! WooCommerce gives you many options how you want to make your files available.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-3" id="what-payment-fees-does-woocommerce-charge"> <h3 class="accordion__title">What payment fees does WooCommerce charge?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-3" role="region" aria-labelledby="what-payment-fees-does-woocommerce-charge"> <p>None. However, if you want to provide credit card payment, you will need a service like Authorize.net or PayPal which may charge additional payment fees.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-4" id="can-i-run-woocommerce-without-wordpress"> <h3 class="accordion__title">Can I run WooCommerce without WordPress?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-4" role="region" aria-labelledby="can-i-run-woocommerce-without-wordpress"> <p>No, this is not possible. WooCommerce is a plugin for WordPress and therefore you need to have WordPress installed.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-5" id="how-can-i-create-a-multi-lingual-store-with-woocommerce"> <h3 class="accordion__title">How can I create a multi-lingual store with WooCommerce?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-5" role="region" aria-labelledby="how-can-i-create-a-multi-lingual-store-with-woocommerce"> <p>You will need a plugin like WPML that translates your store. However, keep in mind that a translation alone normally doesn’t fulfill legal requirements for other countries.</p> </div> </div> </section> <section id="alternatives" class="block"> <h2>WooCommerce Alternatives</h2> <div class="grid grid--three-col grid--gap-s u-mt-xl u-mb-xl"> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/shopify-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/08/shopify_review.png" alt="shopify"> </a> <div class="stars" style="--rating: 4.7;" aria-label="Rating of this product is 4.7 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/shopify/" class="btn btn--text-small">Read review</a> </div> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/bigcommerce-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/09/BigCommerce-logo-dark-200-105.png" alt="BigCommerce logo"> </a> <div class="stars" style="--rating: 4.6;" aria-label="Rating of this product is 4.6 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/bigcommerce/" class="btn btn--text-small">Read review</a> </div> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/weeblystore-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/08/weebly-1.png" alt="weebly"> </a> <div class="stars" style="--rating: 4.2;" aria-label="Rating of this product is 4.2 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/weebly-review/ecommerce/" class="btn btn--text-small">Read review</a> </div> </div> <p>If you are not very technical, <strong>Shopify</strong> might be an excellent WooCommerce alternative. It includes (high-quality) hosting and doesn’t require manual setup. If you get stuck you can always contact their support. A downside is that it is not quite as flexible as WooCommerce and that setting up a multilingual website is only possible via expensive external add-ons.</p> <p>Find more information in our <a href="https://www.tooltester.com/en/blog/shopify-vs-woocommerce/">WooCommerce vs. Shopify</a> analysis.</p> <p>Still looking for an easier alternative to WooCommerce? Let our <a href="https://www.tooltester.com/en/website-builder-smart-finder/">smart finder</a> decide for you in 2 minutes, or check out our full list of <a href="https://www.tooltester.com/en/blog/woocommerce-alternatives/">WooCommerce alternatives</a>.</p> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ROBERT-250x300.png" alt="Robert Brandl" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/robert/">Robert Brandl</a> <span class="author-checkmark" data-tippy-content="<strong>Robert</strong><br>Founder and CEO<br>BA (Hons) Munich University MUAS<br>At Tooltester since 2009<br>128 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Founder and CEO</p> <p class="author-row__description">Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-250x300.png" alt="Inka Wibowo" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>11 Aug 2021 - Added details about WooCommerce Payments<br /> 05 Nov 2018 – Update in dropshipping<br /> 18 Jul 2018 – Added more general info<br /> 23 Apr 2018 – Shopify added as alternative<br /> 16 Feb 2017 – 1&1 added as alternative<br /> 21 Jul 2016 – Updates in cart function<br /> 02 Nov 2015 – Initial WooCommerce review</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS REVIEW</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </article> </div> <section id="reader-comments" class="comments"> <div class="comments__inner"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/reviews/woocommerce/", post_id: "13543 http://websitett.wpengine.com/?page_id=13543/", page_title: "WooCommerce", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); }); }, addEvents: function() { this.loadDisqus(); }, loadDisqus: function() { this.disqus_observer = new IntersectionObserver((entries) => { if(entries[0].isIntersecting) { let post_url = this.post_url; let post_id = this.post_id; let page_title = this.page_title; window.disqus_config = function() { this.page.url = post_url; this.page.identifier = post_id; this.page.title = page_title; }; (function() { var d = document, s = d.createElement('script'); s.src = 'https://cmstestlabor.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); this.disqus_observer.disconnect(); } }, { threshold: [0] }); this.disqus_observer.observe(document.querySelector("#disqus_thread")); }, }; disqusInstance.init(); </script> <script id="dsq-count-scr" src="//cmstestlabor.disqus.com/count.js" async></script> </div> </section> <script type="application/ld+json">[{"@context":"http:\/\/schema.org\/","@type":"WPHeader","position":"1","headline":"WooCommerce"},{"@context":"http:\/\/schema.org","@type":"WPFooter","position":"3","cssSelector":"footer","@id":"#white-footer","copyrightHolder":"ToolTester Network","publisher":"ToolTester Network","copyrightYear":"2009","url":"https:\/\/www.tooltester.com\/en\/contact\/"},{"@context":"http:\/\/schema.org","@type":"Article","@id":"https:\/\/www.tooltester.com#article","headline":"WooCommerce","name":"WooCommerce","description":"WooCommerce is a powerful online store add-on for your WordPress website. 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there a cheaper alternative to Bluehost?","acceptedAnswer":{"@type":"Answer","text":"Also, there is Siteground, who offer a pre-installed WooCommerce environment for $9.95 per month, which is suitable for up to 10,000 monthly visitors. Here you can find our Bluehost vs. Siteground comparison.\nAnother excellent alternative is Dreamhost who also have plans that are optimized for WordPress and WooCommerce."}},{"@type":"Question","name":"Can I sell digital goods like MP3s, videos or eBooks with WooCommerce?","acceptedAnswer":{"@type":"Answer","text":"Absolutely! WooCommerce gives you many options how you want to make your files available."}},{"@type":"Question","name":"What payment fees does WooCommerce charge?","acceptedAnswer":{"@type":"Answer","text":"None. However, if you want to provide credit card payment, you will need a service like Authorize.net or PayPal which may charge additional payment fees."}},{"@type":"Question","name":"Can I run WooCommerce without WordPress?","acceptedAnswer":{"@type":"Answer","text":"No, this is not possible. WooCommerce is a plugin for WordPress and therefore you need to have WordPress installed."}},{"@type":"Question","name":"How can I create a multi-lingual store with WooCommerce?","acceptedAnswer":{"@type":"Answer","text":"You will need a plugin like WPML that translates your store. 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WooCommerce Review: Pros + Cons of the Ecommerce Plugin