Webflow Review 2024 - A true Alternative for Designers?

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class="review-header__pro-con-anchor"> <p class="review-header__summary-title">The Best</p> <ul class="checklist"> <li>Lots of freedom to customize your site and access to your code</li> <li>Great for client-work</li> </ul> </a> </div> <div class="review-header__summary-item"> <a href="#pros-cons" class="review-header__pro-con-anchor"> <p class="review-header__summary-title">The Worst</p> <ul class="checklist checklist--cons"> <li>Not beginner-friendly</li> <li>Confusing pricing</li> </ul> </a> </div> <div class="review-header__summary-item review-header__summary-item--pricing"> <p class="review-header__summary-title">Starting From</p> <p class="review-header__starting-from">$19 per month</p> <ul class="checklist"> <li>Free plan</li> </ul> </div> </div> <nav class="review-header__nav"> <ul class="review-nav"> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/webflow-review/" class="review-nav__link review-nav__link--active "> Review </a> </li> <li class="review-nav__item"> <a href="https://www.tooltester.com/en/reviews/webflow-review/pricing/" class="review-nav__link "> Pricing </a> </li> </ul> </nav> </header> </div> <div class="container content-wrap"> <aside class="sidebar review-sidebar-nav"> <div class="sidebar__mobile"> <button class="sidebar__btn" data-toggle="#toc" data-toggle-class="is-active" data-toggle-body-class="toc-open" aria-label="Toggle search" aria-expanded="false" aria-controls="toc"> Table of contents <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> <a href="https://www.tooltester.com/out/webflow-cta" target="_blank" class="btn btn--quaternary btn--small">Try for free</a> </div> <div class="sidebar__header"> <a href="#reader-comments" class="sidebar__comments"><span class="disqus-comment-count" data-disqus-identifier="71527 https://www.websitetooltester.com/?page_id=71527"></span> comments</a> </div> <ul class="toc" id="toc"> <li class="toc__item"><a href="#overview" class="toc__link">Overview</a></li> <li class="toc__item"><a href="#screenshots" class="toc__link">Screenshots</a></li> <li class="toc__item"><a href="#pricing" class="toc__link">Pricing</a></li> <li class="toc__item"><a href="#pros-cons" class="toc__link">Pros/cons</a></li> <li class="toc__item"><a href="#rating" class="toc__link">Rating details</a></li> <li class="toc__item"><a href="#conclusion" class="toc__link">Conclusion</a></li> <li class="toc__item"><a href="#recommendation" class="toc__link">Recommendation</a></li> <li class="toc__item"><a href="#examples" class="toc__link">Examples</a></li> <li class="toc__item"><a href="#faq" class="toc__link">FAQ</a></li> <li class="toc__item"><a href="#alternatives" class="toc__link">Alternatives</a></li> <li class="toc__item"><a href="#reader-comments" class="toc__link">Comments</a></li> </ul> </aside> <article class="content"> <div class="review-section-header"> <h1 class="review-section-header__title">Webflow Review <span>WordPress’ Easy-Going Brother?</span></h1> <div class="review-section-header__meta"> <span class="review-section-header__date">Last updated: <time datetime="2023-05-19">May 19, 2023</time></span> <a href="#updates" class="review-section-header__link">See Updates</a> </div> </div> <div class="author-panel"> <div class="author-panel__content"> <p>This article has been written and researched by our expert tooltesters through a precise methodology. <a href="https://www.tooltester.com/en/tooltester-methodology/">Learn more about our methodology <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p> </div> <div class="author-panel__group"> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-1-160x160.jpg" alt="Inka Wibowo" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Author</p> </div> </div> <div class="author-card"> <div class="author-card__media"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ANNIKA-1-160x160.jpg" alt="Annika Müller" class="user-avatar"> </div> <div class="author-card__text"> <p class="author-card__author"><a href="https://www.tooltester.com/en/blog/author/annika/">Annika Müller</a> <span class="author-checkmark" data-tippy-content="<strong>Annika</strong><br>Content Manager<br>M.A. Media Studies (Bielefeld University)<br>At Tooltester since 2020<br>41 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p> <p class="author-card__role">Researcher</p> </div> </div> </div> </div> <section id="overview"> <p class="disclaimer">Tooltester is supported by readers like yourself. We may earn an affiliate commission when you purchase through our links, which enables us to offer our research for free.</p> <p><p>If you’re a freelance designer or work in an agency, chances are that you’ve heard of <a href="https://www.tooltester.com/out/webflow" target="_blank" rel="noopener noreferrer">Webflow</a>. As an alumnus of startup accelerator Y Combinator, this San Francisco-based company is <strong>backed by some serious funding</strong>. In fact, they recently secured $140 million in Series B funding - on top of a previous injection of $72 million - helping them to grow their user base to over a million users worldwide.</p> <p>So what makes Webflow different from <a href="https://www.tooltester.com/en/blog/no-code-website-builders">other website builders</a>? While other platforms tend to be marketed to users who are less technical, Webflow is in the rather unique position of <strong>offering a product that targets designers</strong>. They do this with a solution that’s powerful enough to convert high-spec designs - including designs created with Figma - into a fully functional website, with no coding required.</p> <p>It’s for this reason that Webflow has drawn a lot of comparisons to <a href="https://www.tooltester.com/en/website-with-wordpress/">WordPress</a> over the years. However, they claim to have many advantages over them - among these, more creative freedom, better site security, and greater ease of use.</p> <p>As longtime WordPress users, that certainly caught our interest - so, let’s see if Webflow really can rise to the challenge.</p> <h2 id="h.4fkvqdeavek1">Webflow Review: Summary</h2> <p>Webflow is not your average website builder. For one thing, it completely cuts out the need for designers to hand-off website designs to developers. It’s therefore ideal for designers and advanced users who want to create a site on their own, but require more design freedom than traditional site builders like <a href="https://www.tooltester.com/en/blog/webflow-vs-squarespace/">Squarespace</a> or <a href="https://www.tooltester.com/en/reviews/weebly-review/">Weebly</a> can offer.</p> <p><a href="https://www.tooltester.com/out/webflow" target="_blank" rel="noopener noreferrer"><img class="aligncenter wp-image-71422 size-full" src="https://www.tooltester.com/wp-content/uploads/2020/10/Bildschirmfoto-2020-10-16-um-19.01.05.png" alt="Webflow Landing Page" width="1232" height="596" /></a></p> <p>The product itself is like a fusion of a website builder with a CMS. You have <strong>complete control to design and build fully-responsive websites</strong>, while also being able to customize the mobile versions (unlike with most website builders). You can make sitewide changes directly within the visual editor, without needing to install any plugins.</p> <p>In that vein, Webflow’s approach is similar to that of <a href="https://www.tooltester.com/en/wix-editor-x/">Wix Editor X</a>, although we find it to be a little more complicated. Still, Webflow is a lot easier to use than <a href="https://www.tooltester.com/en/website-with-wordpress/">WordPress</a>, and is miles more intuitive.</p> <p>Another <a href="https://www.tooltester.com/en/blog/wordpress-alternatives/#webflow">key difference to WordPress</a> is that Webflow can host your site for you. So, you don’t need to use your own hosting provider (or use the more limited <a href="https://www.tooltester.com/en/reviews/wordpress-com-review/">WordPress.com</a>).</p> <p>Also unlike WordPress, Webflow <a href="https://www.tooltester.com/en/blog/webflow-vs-wordpress/" rel="noopener">places great emphasis on customer support</a>, offering lots of helpful resources in their Webflow University, including courses, video tutorials, articles, and a user forum.</p> <h2 id="h.4xbw7mi26hhu">Who should use Webflow?</h2> <ul> <li><strong>Designers</strong>, users with advanced technical skills, or those that like to roll up their sleeves and take the time to learn a slightly more complex system</li> <li><strong>Users who want more customization options</strong> than what’s available with a traditional website builder, but still need a bit of assistance</li> <li><strong>Teams</strong> that need to collaborate with others, or with clients. Webflow lets you create Team areas in your account, so you can share your website project, and give permission to others to view/make suggestions or edit the content</li> </ul> </p> </section> <section id="videos" class="block"> <h2>Videos</h2> <div class="u-bg-cream u-p u-mt-l"> <div class="tabs u-mt0"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="webflow-review" tabindex="0"> Webflow Review </li> <li class="tabs__switcher" data-tab-index="webflow-vs-wordpress" tabindex="0"> Webflow vs WordPress </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="webflow-review"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="85NOZwzGy4c"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Webflow Review video" src="https://img.youtube.com/vi/85NOZwzGy4c/0.jpg"></div> </div> </div> </div> <div class="tabs__content" data-tab-index="webflow-vs-wordpress" style="display: none;"> <div class="embed-responsive embed-responsive-16by9"> <div class="youtube embed-responsive-item" data-embed="buyWYCspjY0"> <div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div> <div><img loading="lazy" alt="Webflow vs WordPress video" src="https://img.youtube.com/vi/buyWYCspjY0/0.jpg"></div> </div> </div> </div> </div> </div> </div> <p><a href="https://www.tooltester.com/out/webflow-cta" target="_blank">Webflow offers a free plan. Try it by clicking here (link will open in a new window)</a></p> </section> <section id="screenshots" class="block"> <h2>Screenshots</h2> <div class="swiper gallery-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-free-templates.png" data-fancybox="gallery" data-caption="Webflow Free Templates"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-free-templates.png" alt="Webflow Free Templates" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-presets.png" data-fancybox="gallery" data-caption="Webflow Presets"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-presets.png" alt="Webflow Presets" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-integrations.png" data-fancybox="gallery" data-caption="Webflow Integrations"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-integrations.png" alt="Webflow Integrations" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-navigation.png" data-fancybox="gallery" data-caption="Webflow Navigation"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-navigation.png" alt="Webflow Navigation" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-editing.png" data-fancybox="gallery" data-caption="Webflow Editing"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-editing.png" alt="Webflow Editing" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-cms-collections.png" data-fancybox="gallery" data-caption="Webflow CMS Collections"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-cms-collections.png" alt="Webflow CMS Collections" loading="lazy" /> </a> </div> <div class="swiper-slide"> <a href="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-tutorials.png" data-fancybox="gallery" data-caption="Webflow Tutorials"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-tutorials.png" alt="Webflow Tutorials" loading="lazy" /> </a> </div> </div> </div> <div class="swiper gallery-thumbs-swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-free-templates-300x129.png" alt="Webflow Free Templates" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-presets-300x144.png" alt="Webflow Presets" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-integrations-300x254.png" alt="Webflow Integrations" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-navigation-224x300.png" alt="Webflow Navigation" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-editing-300x141.png" alt="Webflow Editing" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-cms-collections-300x141.png" alt="Webflow CMS Collections" loading="lazy" /> </div> <div class="swiper-slide"> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-tutorials-300x140.png" alt="Webflow Tutorials" loading="lazy" /> </div> </div> </div> </section> <section id="pricing" class="block"> <h2>Webflow Pricing (Workspace plans)</h2> <div class="pricing"> <div class="pricing__row"> <div class="pricing__value"> $0 </div> <div class="pricing__description"> <h3 class="pricing__name">Starter</h3> <p>Create up to 2 website projects. No code export.</p> </div> </div> <div class="pricing__row"> <div class="pricing__value"> $19 </div> <div class="pricing__description"> <h3 class="pricing__name">Core</h3> <p>You can create up to 10 website projects and export your code.</p> </div> </div> <div class="pricing__row"> <div class="pricing__value"> $49 </div> <div class="pricing__description"> <h3 class="pricing__name">Growth</h3> <p>The best plan for freelancers or designers, as you can create an unlimited amount of projects. Extended features.</p> </div> </div> </div> <p>Prices shown are <strong>monthly costs</strong> for <strong>yearly subscriptions</strong> of Webflow’s Account plans. You can also find more info on <strong>Webflow’s Site plans </strong>and <strong>Ecommerce plans</strong> <a href="https://www.tooltester.com/out/webflow-pricing" target="_blank" rel="noopener">here</a>.</p> <h2 id="h.rgwttkyjvtup">Webflow’s Pricing Options</h2> <p><a href="https://www.tooltester.com/en/reviews/webflow-review/pricing/">Webflow’s pricing</a> can get a little confusing, but it’s useful to know that they offer two different types of plans, depending on your needs:</p> <ul> <li>Their <strong>Site</strong> plans are geared to users who need just one site and allow you to connect a custom domain</li> <li><strong>Workspace</strong> plans are designed for agencies or freelancers who need multiple sites, but don’t come with hosting or a customized domain</li> </ul> <p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-94869" src="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-pricing-300x169.png" alt="webflow pricing" width="700" height="395" srcset="https://www.tooltester.com/wp-content/uploads/2020/10/webflow-pricing-300x169.png 300w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-pricing-1024x578.png 1024w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-pricing-768x434.png 768w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-pricing-210x120.png 210w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-pricing-1200x677.png 1200w, https://www.tooltester.com/wp-content/uploads/2020/10/webflow-pricing.png 1286w" sizes="(max-width: 700px) 100vw, 700px" /></p> <p style="text-align: center;"><em>Webflow’s Site plans</em></p> <p>Their <strong>Website</strong> plans start at <strong>$12/month</strong> for the <strong><em>Basic</em> </strong>plan and go all the way up to bespoke, <strong>enterprise-level</strong> pricing. If you need an online store, <strong>eCommerce plans</strong> are also available.</p> <p>A <strong>free version</strong> is available with the <strong><em>Starter</em></strong> <strong>Workspace</strong> plan, allowing you to build two projects. However, for advanced features, like embedding custom code or exporting your website, you’ll need one of their premium plans, which start at<strong> $19/month</strong> (<strong><em>Core </em></strong>plan).</p> </section> <section id="pros-cons" class="block"> <h2>Pros and Cons of Webflow</h2> <div class="tabs"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="pros" tabindex="0"> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Pros </li> <li class="tabs__switcher" data-tab-index="cons" tabindex="0"> <svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Cons </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="pros"> <h3>Pros</h3> <ul class="checklist checklist--dividers"> <li> <div class="checklist__content"> <h4>Lots of freedom to customize your site and access to your code</h4> <p>Webflow gives you full control over your website’s design – layouts, responsiveness, styling, and interactions; seriously powerful stuff! Furthermore you can embed your own HTML code and export your website’s code. You’re never locked in!</p> </div> </li> <li> <div class="checklist__content"> <h4>Great for client-work</h4> <p>Ideally suited to create websites for clients. The Account Plans even allow you to bill your clients right through Webflow and also add a markup.</p> </div> </li> <li> <div class="checklist__content"> <h4>Plenty of support materials</h4> <p>The tool isn’t exactly self-explanatory – which is why Webflow provides a great range of resources through their own Webflow University, in the form of courses, videos, articles and a user forum.</p> </div> </li> <li> <div class="checklist__content"> <h4>Guaranteed Uptime of 99.99%</h4> <p>Unlike any other website builder, Webflow guarantees a very high uptime via their Service Level Agreement (SLA). That means if they don’t reach it they’ll have to refund you.</p> </div> </li> <li> <div class="checklist__content"> <h4>Publish sites created in Figma</h4> <p>Prefer to design sites in Figma? That’s no problem. The <a href="https://www.tooltester.com/out/webflow-figma" target="_blank" rel="noopener">Figma to Webflow plugin</a> will convert your Figma design to HTML and CSS, delivering a Webflow website that’s ready to go live in minutes.</p> </div> </li> </ul> </div> <div class="tabs__content" data-tab-index="cons" style="display:none;"> <h3>Cons</h3> <ul class="checklist checklist--cons checklist--dividers"> <li> <div class="checklist__content"> <h4>Not beginner-friendly</h4> <p>The trade-off for having such a powerful and versatile tool is that you really do need to have some technical knowledge to be able to master it (or else, the time to dedicate to learning it).</p> </div> </li> <li> <div class="checklist__content"> <h4>Confusing pricing</h4> <p>With so many different plans and options, it can be hard to know <a href="https://www.tooltester.com/en/reviews/webflow-review/pricing/">which is the right plan for you</a>. It can also get pricey if you need a bit more advanced features with e.g. a business site or blog.</p> </div> </li> <li> <div class="checklist__content"> <h4>Limited built-in functions and integrations</h4> <p>Some features, such as a multilingual website, aren’t integrated yet, but you can put them on a wishlist.</p> </div> </li> </ul> </div> </div> </div> </section> <section id="rating" class="block"> <h2>Rating Details</h2> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Ease of use <span class="info-tooltip" data-tippy-content="Whether the site builder has a straightforward sign-up process and is easy to use for a complete beginner.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 3;" aria-label="Ease of use rating is 3."></div> </div> <div class="rating-row__description"> <p>The editor looks similar to Photoshop and includes a lot of functions. It’s therefore a bit more complicated to use than other website builders. Beginners (and even advanced users) may find it overwhelming at first. However, Webflow provides a lot of support material, like video tutorials, articles and a forum, to help give their users the smoothest start possible.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Choice and flexibility of design (templates) <span class="info-tooltip" data-tippy-content="We check if the templates are mobile-friendly (responsive) and what the designs look like.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Choice and flexibility of design (templates) rating is 4."></div> </div> <div class="rating-row__description"> <p>There are free templates available; however most of them need to be purchased (similar to WordPress or Shopify templates). Even then, there isn’t a huge selection available, although they are for the most part modern-looking.</p> <p>Of course, with Webflow your options aren’t limited to just using a template. You can also use a preset or build a site from scratch, and customize it as you like. The customization is way harder than with most website builders though.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Advertisement-free <span class="info-tooltip" data-tippy-content="Do paid plans show any ads?">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>There is an ad in the lower right-hand corner of your website when you have a free plan. Premium plans are ad-free.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Languages <span class="info-tooltip" data-tippy-content="What languages the website builder supports and whether there is a special feature to create multilingual websites.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 3;" aria-label="Languages rating is 3."></div> </div> <div class="rating-row__description"> <p>The interface is available in English. A multilingual website is possible, although it takes a bit of technical work (<a href="https://www.tooltester.com/out/webflow-multilingual-website" target="_blank" rel="noopener">more info here</a>).</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Your own domain name (e.g. .com or .net) <span class="info-tooltip" data-tippy-content="We check whether you can use an existing domain name and if you’ll be able to purchase a domain through the website builder.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>You can purchase a domain via Webflow or connect to one from an external provider. This is possible from the Basic plan ($12/ month) onwards. SSL is also included. Email hosting is not directly available, but you can integrate with an external service like Google Workspace or Zoho Workplace.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Depth of navigation <span class="info-tooltip" data-tippy-content="How many hierarchical levels can you add to the navigation? E.g. Recipes > Desserts > Cheese Cake. This is important if you are going to build a larger site.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Depth of navigation rating is 5."></div> </div> <div class="rating-row__description"> <p>You can save subpages within folders to organize pages on your site, and create a dropdown menu in your nav bar. There are usually no restrictions unless the amount becomes extremely excessive. If you host your site on Webflow, you can, depending on your plan, add up to 100 static pages and up to 10,000 dynamic pages. If you need more than 100 static pages, there is a work-around by creating CMS collections. It’s a bit more complicated though.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Widgets (small tools to add extra functionality) <span class="info-tooltip" data-tippy-content="It’s about the extra functionalities you can add. Ideally, the website builder has an app store that allows you to easily add third party apps (e.g. a tool to book appointments).">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 3;" aria-label="Widgets (small tools to add extra functionality) rating is 3."></div> </div> <div class="rating-row__description"> <p>As their focus seems to be more on manual, do-it-yourself customization, they don’t really offer built-in widgets (other than a few social media integrations). However there are instructions on how to add some integrations (e.g. with PayPal, calendar tools etc).</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Mobile App <span class="info-tooltip" data-tippy-content="We test the mobile apps of the website builders. If they don’t have one, we check if it is possible to edit the website via the mobile browser.">I<span>nfo popup</span></span> </h3> <ul class="checklist checklist--tight"> <li class="cross">iOS</li> <li class="cross">Android</li> </ul> </div> <div class="rating-row__description"> <p>No mobile app is available, and it’s not possible to edit your site through a mobile device.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> E-Commerce <span class="info-tooltip" data-tippy-content="We give an overall rating if there’s an online store available.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="E-Commerce rating is 4."></div> </div> <div class="rating-row__description"> <p>Webflow offers an online store feature that’s directly integrated into its editor. You can determine some settings with the free version, however if you want to start selling, you’ll need to purchase one of their eCommerce plans. Features include automatic tax calculation, PayPal and Stripe payments, and the ability to sell digital goods.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Search Engine Optimization (SEO) <span class="info-tooltip" data-tippy-content="Basic functions include: changing page title, description and customizing URLs. These will help you to improve your Google ranking.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Search Engine Optimization (SEO) rating is 5."></div> </div> <div class="rating-row__description"> <p>The SEO options with Webflow are good. Aside from being able to edit title, URL and descriptions (and even insert dynamic text), you can also perform advanced functions such as set up 301 redirects, generate a sitemap, and edit your robots.txt file (<a href="https://www.tooltester.com/out/webflow-seo-guide" target="_blank" rel="noopener">more info here</a>). For inexperienced users, adjusting these settings might be a bit difficult though.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Blog </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Blog rating is 4."></div> </div> <div class="rating-row__description"> <p>It’s possible to set up a blog with Webflow, but aside from creating the design, you’ll also have to manually integrate any additional features – media, comments, social sharing etc. In the end, this also gives you a lot of freedom regarding customizations, but it’s also <a href="https://www.tooltester.com/out/webflow-blog" target="_blank" rel="noopener">quite a bit of work</a>.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Visitor statistics <span class="info-tooltip" data-tippy-content="Whether there is an internal tool or if you can add Google Analytics easily.">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Visitor statistics rating is 4."></div> </div> <div class="rating-row__description"> <p>You can integrate Google Analytics to keep track of your visitor statistics.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Contact form </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>It’s possible to create fully customizable forms with Webflow via the editor – you’ll have complete control over fields, design and behaviours. These can also integrate with third-party tools like Zapier. What’s more, you can also set up workflows to trigger actions from form submissions, such as sending notifications to team members or inviting contacts to become a site member – all from within Webflow.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Password protection & member areas <span class="info-tooltip" data-tippy-content="We check if you can protect your site or certain pages from the general public. Ideally you should be able to set up dedicated membership areas.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>You can protect one page, single pages, collections (content types) or even your entire website with a password. It’s even possible to change the design of your password protection page. Internally, you can add a “Teams” area in your Webflow account to collaborate with other team members.</p> <p>With the <a href="https://www.tooltester.com/out/webflow-memberships" target="_blank" rel="noopener">Memberships</a> feature, it’s now also possible to add members-only areas, e.g. for allowing customers to self-manage their accounts, or for accessing subscription-only content.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Newsletter tool <span class="info-tooltip" data-tippy-content="Whether the website builder includes its own email marketing solution.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> </div> <div class="rating-row__description"> <p>There is no newsletter tool included, but you can integrate with external email marketing services like Mailchimp, GetResponse etc.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Add HTML code <span class="info-tooltip" data-tippy-content="This enables you to add external features.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Absolutely, yes! Users can add HTML code via the embed feature in the editor. Be aware that this is only possible with a paid plan, though.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Storage space </h3> <p class="rating-row__text">Unlimited</p> </div> <div class="rating-row__description"> <p>There is actually no limit when it comes to storage space. Restrictions could only take place if the amount of data was excessive, which, according to Webflow’s support, usually doesn’t happen, though.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Backups & Restore <span class="info-tooltip" data-tippy-content="Allowing you to roll your website back to an earlier point in time.">I<span>nfo popup</span></span> </h3> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> </div> <div class="rating-row__description"> <p>Webflow has an integrated backup function, so you can save and restore an older version of your website. With the free Starter plan you can save up to 2 backups, while the Premium plans allow you an unlimited number of backups.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Support </h3> <ul class="checklist checklist--tight"> <li >FAQ</li> <li class="cross">Chat</li> <li >Email</li> <li class="cross">Telephone</li> </ul> </div> <div class="rating-row__description"> <p>Webflow offers a great variety of video tutorials, detailed step-by-step guides and courses/lessons via the Webflow University. You can download eBooks on relevant topics for free. Pretty awesome! There’s also a forum, where questions seem to be answered pretty frequently. However, the only personal support they offer is via <a href="https://www.tooltester.com/out/webflow-support" target="_blank" rel="noopener noreferrer">email</a>, and this is only available Mon-Fri.</p> </div> </div> <div class="rating-row"> <div class="rating-row__score"> <h3 class="rating-row__title"> Fun Factor <span class="info-tooltip" data-tippy-content="Is it intuitive or frustrating to work with the website builder?">I<span>nfo popup</span></span> </h3> <div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Fun Factor rating is 4."></div> </div> <div class="rating-row__description"> <p>Whether or not you’ll have fun with this website builder depends on your level of expertise (or endurance). <em>Experienced users</em> will very likely appreciate its flexibility and customization options. <em>Beginners</em> on the other hand need some time to figure out how the editor works. It’s great they provide a lot of helpful material though.</p> </div> </div> <div class="rating-row rating-row--rating"> <div class="rating-row__score"> <h3 class="rating-row__title"> Overall Rating </h3> <div class="stars stars--primary stars--large" style="--rating: 3.83;" aria-label="Overall Rating rating is 3.83."></div> </div> <div class="rating-row__rating"> <div class="rating-circle rating-circle--small rating-circle--cream" style="background: conic-gradient(var(--color-primary) 76.6%, rgba(230,230,230) 0 100%)"> <span>3.83</span> </div> </div> <div class="rating-row__description"> <p><a href="https://www.tooltester.com/out/webflow" target="_blank" rel="noopener noreferrer">Webflow</a> is an excellent tool that combines powerful CMS features with those of the more classic website builders – offering a wide range of possibilities. It can be a facilitator for experienced users and professionals wanting to move away from WordPress to a more straightforward solution. However, inexperienced users may be put off by the sheer amount of work required to get a site off the ground.</p> </div> </div> <h2 id="h.t2m3nvxrw3to">Is it user-friendly enough for me?</h2> <p>To get the most out of Webflow, you would <strong>ideally have a good level of technical knowledge</strong>. That means knowing your way around a typical CMS, and <strong>understanding CSS and HTML</strong>, as you’ll be accessing these when building your website.</p> <p>However, we have to say that Webflow <em>does</em> do a decent job of offering you the help you need, no matter your level of experience. They do several ways – first, this by providing an <strong>interactive tutorial based on your proficiency level</strong> (which they’ll ask you about at sign-up), and through their <strong>Webflow University</strong>, which offers stacks of resources (lessons, videos, forum etc).</p> <p><strong>How-to videos</strong> are also directly available from within your editor, so you can watch them as you’re making changes to your site. So, while Webflow can be challenging to use as a tool, the plus side is that you receive more help than you would with many other platforms.</p> <h2>Templates and customizations: How to dress up your website</h2> <p>There are three different ways to create a website with Webflow:</p> <ol> <li>White canvas – Starting from scratch</li> <li>Using a template – You can choose from over 100 different templates. Some are free, but most need to be purchased (prices start from $19)</li> <li>Using a preset – This is essentially starting with a “skeleton” layout that you can customize as you like.</li> </ol> <p>However, if you have an existing WordPress site, there’s also an option to import your website directly into Webflow. It is a bit of a complicated process that you <a href="https://university.webflow.com/lesson/migrate-from-wordpress-to-webflow-cms?rfsn=1034845.a5587d&utm_medium=affiliate" target="_blank" rel="noopener noreferrer">can read about here</a>.</p> </section> <section id="conclusion" class="block"> <h2>Webflow Review: Conclusion</h2> <p class="well-1">If you find yourself limited by traditional website builders, but don’t want the hassle of development-heavy platforms like WordPress, Webflow could be the right tool for you.</p> <p>Offering the best of both worlds, it’s ideal for those who want more options for customization than you’d get with the likes of <a href="https://www.tooltester.com/en/blog/wix-vs-weebly/">Wix and Weebly</a>. And although it’s loaded with features, we still find it to be a more intuitive solution than WordPress, thanks to the fact that changes are made via a visual editor, rather than through code.</p> <p>Where can they improve? We’d love to see more out-of-the-box features integrated, such as multilingual sites. And their pricing could be spelled out a little clearer.</p> <p>So, while we don’t think WordPress’s limitless range of themes and plugins will be rivalled any time soon, we do feel like Webflow offers a simplified yet capable alternative – and some pretty strong competition.</p> <p><a href="https://www.tooltester.com/out/webflow" target="_blank" rel="noopener">Try Webflow for free</a></p> </section> <section id="recommendation" class="block"> <h2>Is Webflow the right website builder for me?</h2> <div class="tabs"> <ul class="tabs__nav"> <li class="tabs__switcher is-active" data-tab-index="recommended" tabindex="0"> <svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Recommended If </li> <li class="tabs__switcher" data-tab-index="not-recommended" tabindex="0"> <svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Not Recommended If </li> </ul> <div class="tabs__container"> <div class="tabs__content" data-tab-index="recommended"> <ul class="checklist"> <li><p>You’re a designer, developer or marketer who needs the powerful features of a CMS presented in a visual editor. It’s especially useful if you design websites using Figma, as the <a href="https://www.tooltester.com/out/webflow-figma" target="_blank" rel="noopener">Figma to Webflow</a> plugin will automatically convert your designs into a fully-coded site</p> </li> <li><p>You want to professionally create websites for clients</p> </li> <li><p>You want to try an alternative to WordPress</p> </li> <li><p>You need a lot of customization options, without the need to fully code your site</p> </li> </ul> </div> <div class="tabs__content" data-tab-index="not-recommended" style="display:none;"> <ul class="checklist checklist--cons"> <li><p>You’re an absolute beginner looking for an easy-to-use website builder</p> </li> <li><p>You want access to an app store/market</p> </li> <li><p>You need a wide variety of already built-in extensions</p> </li> </ul> </div> </div> </div> </section> <section id="examples" class="block"> <div class="examples"> <h2 class="examples__title">Example Sites</h2> <div class="examples__category-list"> <button class="btn btn--pill" data-industry="all">All</button><button class="btn btn--pill" data-industry="Portfolio">Portfolio</button><button class="btn btn--pill" data-industry="Tourism">Tourism</button><button class="btn btn--pill" data-industry="Hospitality">Hospitality</button> </div> <div class="examples__category-dropdown"> <select id="example-categories-dropdown"> <option value='all'>All</option><option value="Portfolio">Portfolio</option><option value="Tourism">Tourism</option><option value="Hospitality">Hospitality</option> </select> </div> <div class="swiper examples-slider"> <div class="swiper-wrapper"> <div class="swiper-slide" data-filter="Portfolio"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/Bildschirmfoto-2020-10-16-um-19.47.12.png" alt="webflow-beauty-template" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Josep Berry</h3> <p class="examples-slider__description"></p> <div class="examples-slider-site-info"> </div> </div> </div> <div class="swiper-slide" data-filter="Tourism"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/Bildschirmfoto-2020-10-16-um-20.05.28-1024x564.png" alt="Webflow Hotel Bayan Resort" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Bayan Resort</h3> <p class="examples-slider__description"></p> <div class="examples-slider-site-info"> </div> </div> </div> <div class="swiper-slide" data-filter="Hospitality"> <div> <img src="https://www.tooltester.com/wp-content/uploads/2020/10/Bildschirmfoto-2020-10-16-um-19.57.38.png" alt="Webflow Miller Restaurant" loading="lazy"/> </div> <div class="examples-slider__content"> <h3 class="examples-slider__title">Miller Restaurant</h3> <p class="examples-slider__description"></p> <div class="examples-slider-site-info"> </div> </div> </div> </div> </div> <div class="examples-pagination swiper-pagination"></div> <div class="examples-slider-prev"></div> <div class="examples-slider-next"></div> </div> </section> <section id="faq" class="accordion block"> <h2>FAQ</h2> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-1" id="is-it-possible-to-monetize-my-webflow-site"> <h3 class="accordion__title">Is it possible to monetize my Webflow site?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-1" role="region" aria-labelledby="is-it-possible-to-monetize-my-webflow-site"> <p>It’s possible to embed custom code to use Google Adsense. On paid plans you can also build ads within Webflow itself. You can also add a gated members area to offer paid content (such as videos, courses, or ebooks), with multiple subscription tiers available.</p> </div> </div> <div class="accordion__item"> <button aria-expanded="false" class="accordion__handle" aria-controls="accordion-2" id="how-well-is-webflow-doing-in-terms-of-web-accessibility"> <h3 class="accordion__title">How well is Webflow doing in terms of web accessibility?</h3> <div class="accordion__icon"> </div> </button> <div class="accordion__body" id="accordion-2" role="region" aria-labelledby="how-well-is-webflow-doing-in-terms-of-web-accessibility"> <p>Webflow is <a href="https://webflow.com/blog/accessibility-at-webflow" target="_blank" rel="noopener">making huge strides with accessibility</a>, making it a bigger priority than a lot of the other website builders we’ve reviewed. By offering its own accessibility checklist, auditing tools, resources and tutorials, and even ready-to-go elements that are fully keyboard and screen reader accessible, you can ensure that your website is compliant with the latest guidelines and regulations. Learn more about <a href="https://webflow.com/accessibility" target="_blank" rel="noopener">Webflow accessibility</a>.</p> </div> </div> </section> <section id="alternatives" class="block"> <h2>Webflow Alternatives</h2> <div class="grid grid--three-col grid--gap-s u-mt-xl u-mb-xl"> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/squarespace"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/08/squarespace-logo.png" alt="squarespace review"> </a> <div class="stars" style="--rating: 4.3;" aria-label="Rating of this product is 4.3 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/squarespace-review/" class="btn btn--text-small">Read review</a> </div> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/wordpress-com-hp"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2019/11/wordpress-com-logo.png" alt="WordPress.com"> </a> <div class="stars" style="--rating: 3.8;" aria-label="Rating of this product is 3.8 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/wordpress-com-review/" class="btn btn--text-small">Read review</a> </div> <div class="card card--alternative"> <a target="_blank" class="card__logo-link" href="https://www.tooltester.com/out/wix-logo"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2017/08/wix.png" alt="wix review"> </a> <div class="stars" style="--rating: 4.5;" aria-label="Rating of this product is 4.5 out of 5."></div> <a href="https://www.tooltester.com/en/reviews/wix-review/" class="btn btn--text-small">Read review</a> </div> </div> <p>Squarespace targets a similar user group. It’s more user-friendly and also features a great solution for professional bloggers. Another advantage is the very advanced <a href="https://www.tooltester.com/en/reviews/squarespace-review/ecommerce/">ecommerce store</a>. However, Webflow provides a far better solution if you want to create websites for clients. Learn all about the <a href="https://www.tooltester.com/en/blog/webflow-vs-squarespace/">differences to Webflow here</a>.</p> <p>Another alternative is Wix. Similar to Squarespace, it’s much more intuitive to use. An added benefit is also the Wix App Store, which lets you pick from a huge variety of external applications to add to your site. Webflow is much more flexible, though, and generally a better pick if you don’t mind a technical challenge. Read more in our <a href="https://www.tooltester.com/en/blog/webflow-vs-wix/">Webflow vs. Wix</a> article.</p> </section> <section id="authors" class="block author-detail-block"> <div class="block__title"> <h2>The authors</h2> <a href="https://www.tooltester.com/en/about-us/" class="btn u-desktop-only">Learn more about us</a> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/INKA-250x300.png" alt="Inka Wibowo" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>54 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.</p> </div> </div> <div class="author-row"> <div class="author-row__profile"> <img loading="lazy" src="https://www.tooltester.com/wp-content/uploads/2022/07/ANNIKA-250x300.png" alt="Annika Müller" class="user-profile"width="125" height="150"> </div> <div class="author-row__bio"> <h3 class="author-row__name"><a href="https://www.tooltester.com/en/blog/author/annika/">Annika Müller</a> <span class="author-checkmark" data-tippy-content="<strong>Annika</strong><br>Content Manager<br>M.A. Media Studies (Bielefeld University)<br>At Tooltester since 2020<br>41 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3> <p class="author-row__title">Content Manager</p> <p class="author-row__description">Hi, I'm Annika and have been part of the Tooltester family since 2020. I've been professionally testing, evaluating, and processing digital tools such as website builders for quite a long time already at my previous jobs. I am very happy to be able to apply this experience at Tooltester and to expand my horizons every day.</p> </div> </div> <a href="https://www.tooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a> </section> <section id="updates" class="updates-block block"> <div class="updates-block__inner"> <div class="updates-block__header"> <p>We keep our content up to date</p> <button class="updates-block__seach-btn" data-toggle="#latest-updates" data-toggle-class="is-active" aria-label="Toggle updates" aria-expanded="false" aria-controls="latest-updates"> <span>See latest updates</span> <svg class="icon icon-chevron-down"><use xlink:href="#chevron-down"></use></svg> </button> </div> <div class="updates-block__body" id="latest-updates"> <p>19 May 2023 - New features added: members areas, Figma to Webflow plugin, and workflows<br /> 20 Feb 2023 - Small update added in Webflow Alternatives<br /> 19 Oct 2022 - New video<br /> 30 Mar 2022 - New prices and names for multi-project plans (Workspace).<br /> 22 Feb 2022 - FAQs updated.<br /> 17 Dec 2021 - Mobile app rating added.<br /> 30 Jun 2021 - Chat support no longer offered.<br /> 26 Nov 2020 - Webflow video review added.</p> </div> </div> </section> <div id="methodology" class="block"> <div class="well well--border"> <h3>THE BEHIND THE SCENES OF THIS REVIEW</h3> <p><p>This article has been written and researched following a precise methodology.</p> </p> <a href="https://www.tooltester.com/en/tooltester-methodology/" class="btn"> Our methodology </a> </div> </div> </article> </div> <section id="reader-comments" class="comments"> <div class="comments__inner"> <h2 class="u-mb">Comments</h2> <div id="disqus_thread"></div> <script> const disqusInstance = { post_url: "https://www.tooltester.com/en/reviews/webflow-review/", post_id: "71527 https://www.websitetooltester.com/?page_id=71527", page_title: "Webflow", init: function() { document.addEventListener('DOMContentLoaded', () => { this.addEvents(); 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Webflow Review 2024 - A true Alternative for Designers?