5 proven methods for acquiring free HVAC leads

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8" /> <title>5 proven methods for acquiring free HVAC leads</title> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <link rel="icon" href="https://business.yelp.com/wp-content/themes/yelp-b2b/assets/branding/favicon.ico" /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <script data-cfasync="false" nowprocket type='text/javascript'> var _vwo_clicks = 3; </script>   <link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com" /> <script data-cfasync="false" nowprocket type='text/javascript' id='vwoCode'> /* Fix: wp-rocket (application/ld+json) */ window._vwo_code || (function () { var account_id=793195, // replace 1 with ${accountId} in release string version=2.1, settings_tolerance=2000, library_tolerance=2500, use_existing_jquery=false, hide_element='body', hide_element_style = 'opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important;transition:none !important;', /* DO NOT EDIT BELOW THIS LINE */ f=false,w=window,d=document,v=d.querySelector('#vwoCode'),cK='_vwo_'+account_id+'_settings',cc={};try{var c=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=c&&typeof c==='object'?c:{}}catch(e){}var stT=cc.stT==='session'?w.sessionStorage:w.localStorage;code={use_existing_jquery:function(){return typeof use_existing_jquery!=='undefined'?use_existing_jquery:undefined},library_tolerance:function(){return typeof library_tolerance!=='undefined'?library_tolerance:undefined},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){if(performance.getEntriesByName('first-contentful-paint')[0]){return''}return typeof cc.hE==='string'?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){if(!f){f=true;var t=d.getElementById('_vis_opt_path_hides');if(t)t.parentNode.removeChild(t);if(e)(new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e}},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript';if(e.src){t.src=e.src}else{t.text=e.text}d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){var i=this.getSettings(),n=d.createElement('script'),r=this;t=t||{};if(i){n.textContent=i;d.getElementsByTagName('head')[0].appendChild(n);if(!w.VWO||VWO.caE){stT.removeItem(cK);r.load(e)}}else{var o=new XMLHttpRequest;o.open('GET',e,true);o.withCredentials=!t.dSC;o.responseType=t.responseType||'text';o.onload=function(){if(t.onloadCb){return t.onloadCb(o,e)}if(o.status===200||o.status===304){_vwo_code.addScript({text:o.responseText})}else{_vwo_code.finish('&e=loading_failure:'+e)}};o.onerror=function(){if(t.onerrorCb){return t.onerrorCb(e)}_vwo_code.finish('&e=loading_failure:'+e)};o.send()}},getSettings:function(){try{var e=stT.getItem(cK);if(!e){return}e=JSON.parse(e);if(Date.now()>e.e){stT.removeItem(cK);return}return e.s}catch(e){return}},init:function(){if(d.URL.indexOf('__vwo_disable__')>-1)return;var e=this.settings_tolerance();w._vwo_settings_timer=setTimeout(function(){_vwo_code.finish();stT.removeItem(cK)},e);var t;if(this.hide_element()!=='body'){t=d.createElement('style');var i=this.hide_element(),n=i?i+this.hide_element_style():'',r=d.getElementsByTagName('head')[0];t.setAttribute('id','_vis_opt_path_hides');v&&t.setAttribute('nonce',v.nonce);t.setAttribute('type','text/css');if(t.styleSheet)t.styleSheet.cssText=n;else t.appendChild(d.createTextNode(n));r.appendChild(t)}else{t=d.getElementsByTagName('head')[0];var n=d.createElement('div');n.style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background: white !important;';n.setAttribute('id','_vis_opt_path_hides');n.classList.add('_vis_hide_layer');t.parentNode.insertBefore(n,t.nextSibling)}var o='https://dev.visualwebsiteoptimizer.com/j.php?a='+account_id+'&u='+encodeURIComponent(d.URL)+'&vn='+version;if(w.location.search.indexOf('_vwo_xhr')!==-1){this.addScript({src:o})}else{this.load(o+'&x=true')}}};w._vwo_code=code;code.init();})(); </script>   <meta name="description" content="Think you need to hire a lead generation company? 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href="https://business.yelp.com/brands/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ad Solutions </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/yelp-audiences/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/enhanced-profiles/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Enhanced Profiles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/measurement/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Measurement Tools </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://knowledge.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For Yelp data partnerships </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://knowledge.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Knowledge </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://fusion.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Fusion </span> </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--3 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> 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33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--3"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/solutions/home-local-services/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For small businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Attract local customers with easy, effective advertising solutions tailored for small businesses. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Seat more guests with the only reservation and waitlist software designed for the millions of hungry folks searching on Yelp, Google and Apple Maps. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Advertising solutions for multi-location businesses and national brands to reach consumers with high purchase intent. </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--4 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Resources</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--4 js-mega-menu"> <div class="o-wrapper 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href="https://business.yelp.com/resources/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Resource links </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="/resources/articles" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Articles 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href="https://biz.yelp.com/support-center/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Support Center </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Explore comprehensive guides and articles offering insights on account management, best practices, billing support, and more. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div 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js-toggle-cta" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=y4bweb-header&utm_content=verify-free-listing-header-btn&utm_campaign=claim-flow-y4bweb" target="_blank" data-title-desktop="Verify my free listing" data-title-mobile="Get started" > Verify my free listing</a> </div> <div class="c-site-header__mobile-nav-toggle-container"> <a class="c-site-header__mobile-nav-toggle js-mobile-nav-toggle" href="#"> <span></span> <span></span> <span></span> </a> </div> </div> </header> <main class="o-main js-main"> <div class="s-single-post"> <section class="o-section s-single-post__breadcrumbs"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/resources/articles/"> Articles </a> </div> </nav> </div> </section> <article class="o-section s-single-post__article"> <div class="o-wrapper o-wrapper--narrow"> <h1 class="h2 s-single-post__title"> Free HVAC leads: 5 ways to reach new potential customers </h1> </div> <div class="o-wrapper o-wrapper--narrow"> <aside class="c-post-meta c-post-meta--with-job-title"> <div class="c-post-meta__author-avatar c-post-meta__author-avatar--user"> <img src="https://business.yelp.com/wp-content/uploads/2024/08/emily-washcovik-headshotj-jpeg-96x96.webp" alt="Emily Washcovick" class="c-post-meta__author-avatar-image c-post-meta__author-avatar-image--user"> </div> <div class="c-post-meta__author"> <div class="c-post-meta__author-name"> <a href="https://business.yelp.com/author/emily-washcovick/" class="c-post-meta__author-link"> Emily Washcovick </a> </div> <div class="c-post-meta__author-job-title"> Small Business Expert at Yelp </div> </div> <div class="c-post-meta__post-date"> October 18, 2022 </div> </aside> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__content s-standard-content s-wp-content"> <aside class="c-key-takeaways"> <h2 class="h4 c-key-takeaways__title">Key takeaways</h2> <div class="c-key-takeaways__content"> </p> <ul> <li aria-level="1">Offering free estimates via video calls can help capture high-quality HVAC leads</li> <li aria-level="1">Get more exclusive HVAC leads by building a referral network with other businesses in the home services industry</li> <li aria-level="1">Foster trust with potential clients by maintaining a consistent brand and keeping your business listings up to date</li> </ul> <p> </div> </aside> <p>When heating, ventilation, and air conditioning (HVAC) systems break down or a new system needs to be installed, property owners know they need to hire a pro. Unless they’re experiencing an HVAC emergency—like a furnace breaking down in the middle of winter—consumers typically compare providers before making a decision.</p> <p>To win more HVAC customers, it’s important to generate <a href="https://business.yelp.com/resources/articles/what-are-leads/">sales leads</a> that you can engage with throughout their customer journey—and hopefully convince them to do business with your brand. Here are five simple strategies to earn more free HVAC leads.</p> <p><img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-8393" src="https://business.yelp.com/wp-content/uploads/2022/10/https-business.yelp_.com-wp-content-uploads-2022-10-lp-ban-HVAC-technician-checking-an-air-conditioning-system-croppedv2-1024x517.webp" alt="Free HVAC leads: HVAC technician checking an air conditioning system" width="1024" height="517" srcset="https://business.yelp.com/wp-content/uploads/2022/10/https-business.yelp_.com-wp-content-uploads-2022-10-lp-ban-HVAC-technician-checking-an-air-conditioning-system-croppedv2-1024x517.webp 1024w, https://business.yelp.com/wp-content/uploads/2022/10/https-business.yelp_.com-wp-content-uploads-2022-10-lp-ban-HVAC-technician-checking-an-air-conditioning-system-croppedv2-300x152.webp 300w, https://business.yelp.com/wp-content/uploads/2022/10/https-business.yelp_.com-wp-content-uploads-2022-10-lp-ban-HVAC-technician-checking-an-air-conditioning-system-croppedv2-768x388.webp 768w, https://business.yelp.com/wp-content/uploads/2022/10/https-business.yelp_.com-wp-content-uploads-2022-10-lp-ban-HVAC-technician-checking-an-air-conditioning-system-croppedv2-752x380.webp 752w, https://business.yelp.com/wp-content/uploads/2022/10/https-business.yelp_.com-wp-content-uploads-2022-10-lp-ban-HVAC-technician-checking-an-air-conditioning-system-croppedv2-600x303.webp 600w, https://business.yelp.com/wp-content/uploads/2022/10/https-business.yelp_.com-wp-content-uploads-2022-10-lp-ban-HVAC-technician-checking-an-air-conditioning-system-croppedv2-jpg.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <h2>1. Offer free virtual estimates</h2> <p>For homeowners to accurately budget for HVAC installations and repairs, it’s crucial they receive an accurate estimate for the job—even better if it’s easy for them to get.</p> <p>A simple way to get new free HVAC leads for your business is to set up a mobile-friendly virtual environment to give potential clients estimates as easily as possible.</p> <p>Instead of requiring new customers to call and schedule time for a technician to visit their property, consider offering free virtual estimates that can be completed over a video call. Additionally, you can let shoppers schedule their virtual estimates at their convenience by using <a href="https://www.g2.com/categories/online-appointment-scheduling/free" target="_blank" rel="noopener">free appointment scheduling software</a>, which you can link to or embed on your HVAC website.</p> <p>Once you set up your scheduling tool, create an <a href="https://business.yelp.com/resources/articles/small-business-growth-tactics/">online marketing strategy</a> to promote your free virtual estimates and reach more potential leads. Your marketing efforts can include posts on relevant social media platforms like Facebook and Nextdoor, as well as email marketing campaigns.</p> <p>This free HVAC lead generation strategy is a great way to capture high-quality leads. Customers who request estimates aren’t casual browsers; they have a current need that requires a professional. By conveniently offering your knowledge for free—with no commitment required—you can win over the best leads quickly.</p> <h2>2. Guest blog on local websites</h2> <p><img decoding="async" class="aligncenter wp-image-4306 size-large" src="https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-person-using-a-laptop-1024x683.jpeg" alt="Free HVAC leads: person using a laptop" width="1024" height="683" srcset="https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-person-using-a-laptop-1024x683.jpeg 1024w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-person-using-a-laptop-300x200.jpeg 300w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-person-using-a-laptop-768x512.jpeg 768w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-person-using-a-laptop-752x501.jpeg 752w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-person-using-a-laptop-600x400.jpeg 600w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-person-using-a-laptop-240x160.jpeg 240w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-person-using-a-laptop.jpeg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>Discoverability (i.e., how easily your business is found on the web) plays an important role in generating free HVAC leads. When your HVAC website is easy to find with a Google search or other search engines, you’ll attract more potential customers who may become leads. This is why <a href="https://business.yelp.com/resources/articles/small-business-seo/">search engine optimization</a> (SEO), the practice of improving your website’s visibility on platforms like Google or Bing, is crucial for generating free HVAC leads.</p> <p>Search engine algorithms consider credibility and relevance when ranking web pages. One effective SEO strategy is link building, which shows search engines your business can be trusted and what keywords your website should rank for.</p> <p>So what is link building? It’s when established websites link back to your own. Guest blogging on other websites is one way to earn these links—you’ll link to your own homepage in your author bio and add links to other relevant web pages in your text. Guest blogging can simultaneously help your website rank higher and show off your knowledge, positioning your HVAC business as a local industry leader.</p> <p>Guest blogging on a variety of local websites and industry websites can boost your visibility to homeowners and property managers in your service area. Consider reaching out to your local chamber of commerce, trade associations, and established home improvement websites to pitch one or several blog posts.</p> <h2>3. Build a consistent brand</h2> <p>In a competitive HVAC marketplace, consumers have a lot of HVAC service providers to choose from. It’s no surprise that they typically prefer the most credible and professional-looking company.</p> <p>Brand consistency is one way to build credibility with potential customers so that they feel comfortable giving you their contact information (phone number and email address) for you to follow up later. In fact, <a href="https://www.marq.com/blog/brand-consistency-competitive-advantage" target="_blank" rel="noopener">more than 60% of businesses</a> agree that brand consistency is crucial for generating leads.</p> <p>How do you build brand consistency? For one, present your brand the same way across all platforms (including your website, online business listings, and social media) in voice, tone, and aesthetics. For example, use consistent colors, fonts, logos, and messaging, instead of using different color palettes in every marketing campaign or switching up your tone from channel to channel.<a href="https://www.marq.com/blog/brand-consistency-competitive-advantage"> </a></p> <p>Whether you work solo or on a team, consider drafting some <a href="https://business.yelp.com/resources/articles/branding-ideas-small-business/">small business branding</a> guidelines that you can refer to when creating campaigns or communicating with customers. These guidelines can outline what logos and fonts to use, what your brand personality should sound like, and what your core values are. If your sales team knows that customer success is a core value of your brand, they’ll be more inclined to patiently walk clients through solutions instead of pushing services.</p> <h2>4. Partner with local business owners</h2> <p><img decoding="async" class="aligncenter wp-image-4305 size-large" src="https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-HVAC-technicians-working-together-1024x683.jpeg" alt="HVAC technicians working together" width="1024" height="683" srcset="https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-HVAC-technicians-working-together-1024x683.jpeg 1024w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-HVAC-technicians-working-together-300x200.jpeg 300w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-HVAC-technicians-working-together-768x512.jpeg 768w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-HVAC-technicians-working-together-752x501.jpeg 752w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-HVAC-technicians-working-together-600x400.jpeg 600w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-HVAC-technicians-working-together-240x160.jpeg 240w, https://business.yelp.com/wp-content/uploads/2022/10/lp-ban-HVAC-technicians-working-together.jpeg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>Business owners in the home services industry have a unique advantage—high visibility to property owners. By partnering with related businesses and contractors in your service area—such as handymen, roofers, and pest control teams—you can boost that visibility exponentially with partner referrals.</p> <p>To start building a referral network, consider attending trade shows or joining professional associations to network with local service providers. Talking to them in person can help you get a better sense of their personality and how they run their business so you can be confident that you’re sending your clients to trustworthy partners. Plus, you’ll be able to build rapport with real-time, face-to-face conversations.</p> <p>Real estate agents and property management teams can also be excellent partners for your HVAC business. These professionals often work with homebuyers, sellers, and landlords who need inspections and repairs.</p> <p>To make your partnership mutually beneficial, consider offering a small commission fee for every successful referral they make to your company.</p> <h2>5. Impress potential leads on review sites</h2> <p>Just because consumers have HVAC needs doesn’t necessarily mean they understand all the HVAC services they’ll require or who to work with. Like many consumers, potential clients may rely heavily on past customer reviews to help guide their decision on who to hire.</p> <p>In fact, <a href="https://www.marketingcharts.com/cross-media-and-traditional/word-of-mouth-113276" target="_blank" rel="noopener">91% of consumers trust online reviews</a> to provide accurate information about brands and services. To help potential customers find you, <a href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=seo-lp-free-hvac-leads&utm_content=claim-free-page-inline-link&utm_campaign=claim-flow-y4bweb" target="_blank" rel="noopener">add or claim your Yelp Business Page</a>. You’ll be able to respond to customer reviews and show current and future clients that their feedback and experiences are important to you.</p> <p>Many people not only search Yelp to find HVAC companies but to also look for reviews, which can act as testimonials. While training your HVAC contractors and improving your customer experience gives you the best chance to score 5-star reviews and attract more leads, you’ll further impress potential leads by keeping your Yelp Page current. That includes <a href="https://blog.yelp.com/businesses/getting-started-with-yelp/" target="_blank" rel="noopener">updating your business information</a> like your address and phone number, hours of operation, and web address. While you’re at it, <a href="https://blog.yelp.com/businesses/businesses-upload-photos-yelp/" target="_blank" rel="noopener">upload high-quality photos</a> of your work, info about your team, and a brief history of your business.</p> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get found for free</h2> <div class="c-inline-cta__content s-standard-content"> <p>Show up for any of the millions of customers on Yelp searching for a business like yours.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=seo-local-business-article&utm_content=verify-free-listing-promo-cta&utm_campaign=claim-flow-y4bweb" target="_blank" > Verify my free listing</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png" srcset="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-378x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 656w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 600w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> <div class="c-video js-video-container"> <div class="c-video__player js-youtube-player" data-video-id="N6u6EAagJSs" data-autoplay=""></div> <div class="c-video__overlay js-video-overlay"> <div class="c-video__poster js-video-poster"> </div> <button class="c-video__play-button"> <svg class="c-video__play-icon o-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 56"> <path d="M41.56,27.17L1.56,.17C1.1-.14,.48-.02,.17,.44,.06,.61,0,.8,0,1V55c0,.55,.45,1,1,1,.2,0,.39-.06,.56-.17L41.56,28.83c.46-.31,.58-.93,.27-1.39-.07-.11-.16-.2-.27-.27Z" fill="#000"/> </svg> </button> </div> </div> <aside class="c-video-caption example-class"> Get quality leads by setting your service area on Yelp. </aside> <h2>Get free HVAC leads for your business</h2> <p>If hiring a lead generation company isn’t in budget, you can generate free HVAC leads yourself. These simple strategies can win free HVAC leads without time spent on cold calls or emails with dead-end contact information.</p> <p>When you offer free virtual estimates, get referrals from local business owners, and impress shoppers on review sites like Yelp, you’ll earn more high-quality leads who are ready to buy.</p> <p>After implementing these lead generation tactics, take a look at <a href="https://business.yelp.com/resources/articles/hvac-advertising-ideas/">five HVAC advertising ideas for increasing qualified leads</a> that can help you attract even more customers.</p> </div> </div> </article> <section class="o-section s-single-post__tags"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-post-tags-wrapper"> <a href="https://business.yelp.com/topic/hvac/" class="c-post-tag"> HVAC </a> <a href="https://business.yelp.com/topic/lead-generation/" class="c-post-tag"> Lead generation </a> </nav> </div> </section> <aside class="o-section s-single-post__boilerplate"> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__boilerplate-content"> The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp. </div> </div> </aside> <nav class="o-section c-related-content c-related-content--manual s-single-post__related-content"> <div class="o-wrapper "> <h2 class="h2 c-related-content__title">Related content</h2> <div class="c-related-content__cards c-related-content__cards--3"> <article class="c-resource-card c-resource-card--internal c-resource-card--post js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/hvac-advertising-ideas/" title="5 HVAC advertising ideas for increasing qualified leads"> <img class="c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2023/03/HVAC-advertising-ideas-featured-image-752x423.jpg" srcset="https://business.yelp.com/wp-content/uploads/2023/03/HVAC-advertising-ideas-featured-image-240x160.jpg 240w, 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