How to promote your business locally: 10 simple tactics

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c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ad Solutions </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/yelp-audiences/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/enhanced-profiles/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Enhanced Profiles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a 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2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://knowledge.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Knowledge </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://fusion.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Fusion </span> </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--3 js-navigation-primary-item"> <a 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class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Attract local customers with easy, effective advertising solutions tailored for small businesses. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Seat more guests with the only reservation and waitlist software designed for the millions of hungry folks searching on Yelp, Google and Apple Maps. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Advertising solutions for multi-location businesses and national brands to reach consumers with high purchase intent. </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--4 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Resources</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> 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href="https://business.yelp.com/resources/yelp-business-school/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Guide for Local Businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Discover our latest curated resources designed to provide marketing and growth solutions for your small business. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div 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href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/resources/articles/"> Articles </a> </div> </nav> </div> </section> <article class="o-section s-single-post__article"> <div class="o-wrapper o-wrapper--narrow"> <h1 class="h2 s-single-post__title"> How to promote your business locally: 10 simple tactics </h1> </div> <div class="o-wrapper o-wrapper--narrow"> <aside class="c-post-meta "> <div class="c-post-meta__author-avatar c-post-meta__author-avatar--user"> <img src="https://business.yelp.com/wp-content/uploads/2024/08/cropped-yelp-author-icon-96x96.gif" alt="Yelp Inc." class="c-post-meta__author-avatar-image c-post-meta__author-avatar-image--user"> </div> <div class="c-post-meta__author"> <div class="c-post-meta__author-name"> <a href="https://business.yelp.com/author/yelp-inc/" class="c-post-meta__author-link"> Yelp Inc. </a> </div> </div> <div class="c-post-meta__post-date"> March 15, 2024 </div> </aside> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__content s-standard-content s-wp-content"> <aside class="c-key-takeaways"> <h2 class="h4 c-key-takeaways__title">Key takeaways</h2> <div class="c-key-takeaways__content"> </p> <ul> <li>Competition for local customers is fierce, so it’s essential to relate to consumers and stand out from your competitors</li> <li>Winning local customers requires a combination of digital marketing and in-person tactics</li> <li>Some local marketing strategies come at a cost, but many are free and relatively easy</li> </ul> <p> </div> </aside> <p>As a small business owner, you want to relate with local consumers, be part of the community, and stand out from your competitors. But knowing how to promote your business locally requires some smart marketing tactics. Because there are a finite number of customers in your area, local marketing initiatives are a top priority—not to mention your competitors are vying for the same customers you are.</p> <p>To set yourself apart from the competition and find ways to capture the attention of local customers, check out these 10 different marketing strategies.</p> <p><img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-8413" src="https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-farmer-welcoming-a-customer-cropped-jpeg-1024x517.webp" alt="How to promote your business locally: farmer welcoming a customer" width="1024" height="517" srcset="https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-farmer-welcoming-a-customer-cropped-jpeg-1024x517.webp 1024w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-farmer-welcoming-a-customer-cropped-jpeg-300x152.webp 300w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-farmer-welcoming-a-customer-cropped-jpeg-768x388.webp 768w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-farmer-welcoming-a-customer-cropped-jpeg-752x380.webp 752w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-farmer-welcoming-a-customer-cropped-jpeg-600x303.webp 600w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-farmer-welcoming-a-customer-cropped-jpeg-jpg.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <h2>How to promote your business locally</h2> <p>There isn’t one definitive marketing effort that will win over local customers. Connecting with potential customers requires a combination of digital marketing tactics and in-person marketing initiatives.</p> <h3>1. Grow your email list</h3> <p>Email marketing isn’t a new idea, but it’s still a powerful way to help convert leads into customers, drive brand awareness, and increase customer acquisition and retention. In fact, <a href="https://www.litmus.com/resources/state-of-email-workflows" target="_blank" rel="noopener">87% of companies</a> report that email marketing is critical to the success of their businesses.</p> <p>Email marketing is even more effective when you segment your email list by demographics such as age, location, or interests. But how can you entice people to willingly give you their contact information and sign up for your <a href="https://business.yelp.com/resources/articles/how-to-build-an-email-list/">email list</a>?</p> <p>One way is to have sign-up forms and calls to action on your website, blog content, or onsite at your business. You can also incentivize customers in your store with discounts on their next purchase if they sign up.</p> <h3>2. Add your business to local online platforms</h3> <p>You can submit your business profile and contact details to industry-specific local listings—usually run by professional organizations—or to your local Chamber of Commerce. Review sites and local business platforms like Yelp put your business on the radar of local consumers and let potential customers research your company before deciding to make a purchase.</p> <p>For instance, your <a href="https://business.yelp.com/products/business-page/">Yelp Business Page</a> is a one-stop-shop where you can upload photos of your business, write a business description, add your address and phone number, <a href="https://blog.yelp.com/businesses/tips-for-responding-to-reviews-on-yelp/" target="_blank" rel="noopener">respond to online reviews</a>, and more. <a href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=seo-lp-how-to-promote-your-business-locally&utm_content=claim-free-page-inline-link&utm_campaign=claim-flow-y4bweb" target="_blank" rel="noopener">Adding or claiming your Yelp Business Page</a> is free and only takes a few moments.</p> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get found for free</h2> <div class="c-inline-cta__content s-standard-content"> <p>Show up for any of the millions of customers on Yelp searching for a business like yours.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=seo-local-business-article&utm_content=verify-free-listing-promo-cta&utm_campaign=claim-flow-y4bweb" target="_blank" > Verify my free listing</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png" srcset="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-378x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 656w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 600w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> <div class="c-video js-video-container"> <div class="c-video__player js-youtube-player" data-video-id="Ahn4Ahkl8xI" data-autoplay=""></div> <div class="c-video__overlay js-video-overlay"> <div class="c-video__poster js-video-poster"> </div> <button class="c-video__play-button"> <svg class="c-video__play-icon o-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 56"> <path d="M41.56,27.17L1.56,.17C1.1-.14,.48-.02,.17,.44,.06,.61,0,.8,0,1V55c0,.55,.45,1,1,1,.2,0,.39-.06,.56-.17L41.56,28.83c.46-.31,.58-.93,.27-1.39-.07-.11-.16-.2-.27-.27Z" fill="#000"/> </svg> </button> </div> </div> <aside class="c-video-caption example-class"> Build trust with your free Yelp Business Page. </aside> <h3>3. Master social media marketing</h3> <p><a href="https://business.yelp.com/resources/articles/social-media-small-business/">Social media marketing</a> channels like Facebook and LinkedIn are popular ways to interact with customers and other local business owners.</p> <p>Consumers often use social media platforms to research local businesses and interact with them. As such, you should be active on your channels and ready to respond to any comments or questions they have.</p> <p>You can use your Facebook page to promote sales events, seasonal offers, or contests. Part of knowing how to promote your business locally means keeping your posts relevant to your local market—tap into what makes your community unique and use messaging that is relatable to your local audience.</p> <p>LinkedIn is a platform you can use to network with other small business owners and entrepreneurs. Doing so can open doors to potential partnerships, collaborations, or events with other local businesses.</p> <h3>4. Set up a direct mail campaign</h3> <p>When you’re considering how to promote your business locally, don’t rule out traditional marketing strategies. Direct mail campaigns have been around for a while but they’re still highly effective, especially if your target market includes people who don’t often use email or social media. In fact, <a href="https://www.lob.com/ebooks/2023-the-state-of-direct-mail" target="_blank" rel="noopener">74% of marketers</a> say that direct mail delivers the best ROI of any channel used.</p> <p>Frequent internet users see numerous ads a day. Sending a physical brochure could help you stand out from the crowd. When designing your brochures, include your business name and contact details, plus a coupon or discount voucher. Also, issue a call to action to tell prospective customers what steps to take next. For example, perhaps they need to present the brochure at your business by a certain date to receive the discount.</p> <p>You can also invest in local advertising by posting an ad in the local newspaper in the classified ads section, depending on your target market.</p> <p><img decoding="async" class="alignnone wp-image-8412 size-full" src="https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-customer-paying-using-her-credit-card-v2-1024x683-1.webp" alt="Customer paying using her credit card" width="1024" height="683" srcset="https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-customer-paying-using-her-credit-card-v2-1024x683-1.webp 1024w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-customer-paying-using-her-credit-card-v2-1024x683-1-300x200.webp 300w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-customer-paying-using-her-credit-card-v2-1024x683-1-768x512.webp 768w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-customer-paying-using-her-credit-card-v2-1024x683-1-752x502.webp 752w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-customer-paying-using-her-credit-card-v2-1024x683-1-600x400.webp 600w, https://business.yelp.com/wp-content/uploads/2024/03/Ip-ban-customer-paying-using-her-credit-card-v2-1024x683-1-240x160.webp 240w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <h3>5. Start a referral program</h3> <p>A <a href="https://business.yelp.com/resources/articles/referral-program-ideas/">referral program</a> can bring you high-quality leads while strengthening your relationship with current customers. Because <a href="https://www.nielsen.com/wp-content/uploads/sites/2/2021/11/2021-Nielsen-Trust-In-Advertising-Sell-Sheet.pdf" target="_blank" rel="noopener">88% of consumers</a> said that they trusted recommendations from people they know—above all other forms of marketing messagings—this type of marketing strategy is an excellent way to build awareness organically through word of mouth.</p> <p>Offer your current customers an incentive to refer their friends and family. For example, a lawn care provider could start a referral program that gives customers a free shrub trimming or lawn mow for every customer they refer. The new customers who were referred could also get a free mow after their first purchase.</p> <h3>6. Use locally targeted ads</h3> <p>Including local <a href="https://business.yelp.com/resources/articles/digital-media-advertising/">digital ads</a> in your marketing campaign gives you access to an audience you might not otherwise reach. The power of online ads lies in the ability to target specific local audiences.</p> <p>Your first option is search engine marketing (SEM). These are the advertisements that appear above local search engine results. You can choose a target audience and specific terms for your ads so your business shows up above the organic search results when locals search for your goods or services.</p> <p>Let’s say you run a salon in Detroit, Michigan. You might want to pay for ads that show up every time someone searches “best salon in Detroit.” This way, your business is one of the first things a user will see on the page.</p> <p>You can also consider pay-per-click (PPC) ads on popular platforms like Yelp. For example, <a href="https://business.yelp.com/products/yelp-ads/">Yelp Ads</a> work to promote your business in key places on Yelp.com and the Yelp mobile app, such as above or below relevant search results in the “Sponsored Results” sections and on your competitors’ pages. You’re in control of your budget and can pause your ads at any time. Additionally, you’ll only pay when someone clicks on your ad, ensuring your investment is going toward customers who are more likely to spend.</p> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get more leads</h2> <div class="c-inline-cta__content s-standard-content"> <p>Reach more customers with placements on search and competitors' pages.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/ads/?utm_medium=y4bweb&utm_source=seo-local-business-article&utm_content=start-advertising-promo-cta&utm_campaign=ad-start-y4bweb&promo=Y4BWSEOBEB300" target="_blank" > Start Yelp Ads</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png" srcset="https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-477x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 656w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 600w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> <div class="c-video js-video-container"> <div class="c-video__player js-youtube-player" data-video-id="xDpQI-pUBZU" data-autoplay=""></div> <div class="c-video__overlay js-video-overlay"> <div class="c-video__poster js-video-poster"> </div> <button class="c-video__play-button"> <svg class="c-video__play-icon o-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 56"> <path d="M41.56,27.17L1.56,.17C1.1-.14,.48-.02,.17,.44,.06,.61,0,.8,0,1V55c0,.55,.45,1,1,1,.2,0,.39-.06,.56-.17L41.56,28.83c.46-.31,.58-.93,.27-1.39-.07-.11-.16-.2-.27-.27Z" fill="#000"/> </svg> </button> </div> </div> <aside class="c-video-caption example-class"> Learn how to reach more customers and generate more leads with Yelp Ads. </aside> <h3>7. Get involved in the community</h3> <p>Looking for an organic way to promote your business locally? Showing that you’re a contributing member of your local community and genuinely care can go a long way with prospective customers. Look for opportunities like fundraisers, volunteering, or local events that your business can participate in to give back to the community while subtly spreading brand awareness.</p> <p>You could even partner with a local charity and hold a fundraising event at your business. You can donate proceeds to a good cause while also getting foot traffic in your door.</p> <h3>8. Promote a loyalty program</h3> <p>Loyalty programs can help you secure repeat business and build customer loyalty. Existing customers will be more inclined to frequent your business if they know they’re receiving a perk with every purchase (or after a certain number of purchases).</p> <p>Consider offering members a discount on purchases or incentivize them with complimentary products or free upgrades.</p> <p>For instance, if you own a cafe, you could provide loyalty cards and give members a stamp for every coffee they purchase. Once they hit a certain number of stamps, they can receive a free coffee of their choice. Or if they spend a specified amount of money at your shop, they could receive a free gift with purchase.</p> <h3>9. Write a blog</h3> <p>Blogging is a free and effective marketing tool to drive traffic to your site. It can bring in visitors from all over the world, and more importantly, you can use it to promote your business locally, whether you’re selling products via e-commerce or in-store only.</p> <p>Effective blogging is more than just writing about topics you think people are searching for. You must have a <a href="https://business.yelp.com/resources/articles/small-business-seo/">search engine optimization (SEO) strategy</a> supported by a thoroughly researched keyword strategy to see measurable results from your blog.</p> <p>For example, a law firm in Austin, Texas, might wonder how it can get more clients who have had workplace injuries. By researching locally searched terms, it determines that many people in Austin have questions about “work injury laws in Austin.” This becomes a blog topic and, with <a href="https://business.yelp.com/resources/articles/why-is-seo-important/">SEO optimization</a>, helps the business’s website see an uptick in local SEO performance.</p> <p>Use <a href="https://www.semrush.com/blog/keyword-research-tools/" target="_blank" rel="noopener">free keyword research tools</a> to plan out your strategy and choose the most relevant and popular search terms in your area. Knowing what your audience is searching for is the first step in creating content that will drive traffic and results.</p> <h3>10. Partner with local influencers</h3> <p>A social media influencer is someone who has an engaged following online and can influence other consumers’ purchasing decisions. Consider partnering with local micro-influencers, who usually have a following of 1,000 to 10,000 people. They can be relatively inexpensive since their reach isn’t as wide, but they’ll likely have high engagement rates within your community, making them impactful and cost-effective. You can either pay them a fee or offer free products in exchange for posting about your business on their social channels.</p> <p>Because these social media influencers have spent time building trust within their following, their recommendation to visit your website or purchase your goods or services can carry a significant amount of weight. Think of it as a recommendation from a friend and building <a href="https://business.yelp.com/resources/articles/word-of-mouth-marketing/">word of mouth</a>.</p> <h2>Use the power of a local marketing strategy</h2> <p>If you’ve been thinking about how to promote your business locally, implement some of the promotion strategies in this guide. Many of the ideas are easy to execute and won’t cost a fortune.</p> <p>Start with the simple suggestions first, like volunteering in your community, starting a referral program, and claiming your business page on Yelp. You can then move on to the more labor-intensive ideas, like writing a blog, partnering with influencers, or running digital ads. Soon you’ll be expanding your reach within your community and growing your customer base. For more, check out these <a href="https://business.yelp.com/resources/articles/get-your-business-noticed/">11 creative ways to get your business noticed</a>.</p> </div> </div> </article> <section class="o-section s-single-post__tags"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-post-tags-wrapper"> <a href="https://business.yelp.com/topic/advertising/" class="c-post-tag"> Advertising </a> <a href="https://business.yelp.com/topic/community-building/" class="c-post-tag"> Community building </a> <a href="https://business.yelp.com/topic/lead-generation/" class="c-post-tag"> Lead generation </a> <a href="https://business.yelp.com/topic/marketing/" class="c-post-tag"> Marketing </a> <a href="https://business.yelp.com/topic/seo/" class="c-post-tag"> SEO </a> <a href="https://business.yelp.com/topic/social-media/" class="c-post-tag"> Social media </a> <a href="https://business.yelp.com/topic/successful-startups/" class="c-post-tag"> Starting your business </a> </nav> </div> </section> <aside class="o-section s-single-post__boilerplate"> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__boilerplate-content"> The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp. </div> </div> </aside> <nav class="o-section c-related-content c-related-content--manual s-single-post__related-content"> <div class="o-wrapper "> <h2 class="h2 c-related-content__title">Related content</h2> <div class="c-related-content__cards c-related-content__cards--3"> <article class="c-resource-card c-resource-card--internal c-resource-card--post js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/promote-local-business-online/" title="Ways to promote your local business"> <img class="c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2023/10/lp-ban-man-painting-v2-jpg-752x423.webp" srcset="https://business.yelp.com/wp-content/uploads/2023/10/lp-ban-man-painting-v2-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2023/10/lp-ban-man-painting-v2-jpg-378x378.webp 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