Privacy - CN - Criteo.com

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class="submenu-groups submenu-open"> <div class="back-button close-submenu-groups">返回</div> <div class="submenu-group open"> <div class="back-button close-submenu-group close-submenu-group-and-groups">返回</div> <div class="submenu-title-wrapper"> <div class="submenu-title-wrapper-inner"> <span class="submenu-title pseudo-link">关于我们<span class="arrow-2023"></span></span> </div> </div> <div class="submenu-items"> <ul class="submenu"> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/company/" target="_blank" > <span class="submenu-item-title">公司简介</span> <span class="description">了解Criteo</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="http://criteo.investorroom.com/" target="_blank" > <span class="submenu-item-title">投资者</span> <span class="description">投资者信息</span> </a> </li> <li class="submenu-item "> <a class="submenu-item-link" href="https://www.criteo.com/news/" target="_blank" > <span 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for="mobileLanguageSelect" class="sr-only">Select your Language</label> <select id="mobileLanguageSelect" class="_openup" onchange="onMobileLanguageSelect('')" aria-labelledby="mobileLanguageSelect"> <option value="https://www.criteo.com/de/privacy/" >Deutsch</option><option value="https://www.criteo.com/privacy/" >English</option><option value="https://www.criteo.com/es/privacy/" >Español</option><option value="https://www.criteo.com/fr/privacy/" >Français</option><option value="https://www.criteo.com/it/privacy/" >Italiano</option><option value="https://www.criteo.com/pl/" >Polski</option><option value="https://www.criteo.com/br/privacy/" >Português</option><option value="https://www.criteo.com/ru/privacy/" >Pусский</option><option value="https://www.criteo.com/kr/privacy/" >한국어</option><option value="https://www.criteo.com/cn/privacy/" selected="selected">中文</option><option value="https://www.criteo.com/jp/privacy/" >日本語</option> </select> </div> </div> <div class="buttons"> <a class="button-style" href="https://www.criteo.com/cn/contact-us/" target="_self"> 开始 </a> </div> </div> </div> </div> <div id="basic-page" class="layout-mode-with-toc bg--light-smoke py-5 pb-lg-6"> <div class="container "> <div class="row"> <div class="col-sm-12"> <div id="basic-page-header"> <h1 class="h2 page-title">Privacy</h1> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-sm-12 col-lg-8 col-xl-9"> <div id="basic-page-content"> <h3></h3> <p>Criteo 非常重视您的隐私。本隐私权政策管辖并详述了我们应用通过我们的服务收集到的数据时主要的隐私保护原则。</p> <p>如只访问管辖我们的企业网站的隐私政策，请 <a title="Corporate Privacy Policy" href="http://www.criteo.com/cn/privacy/corporate-privacy-policy/">单击此处</a>。</p> <h3>Criteo 服务</h3> <p>Criteo 专业从事个性化广告创建。我们与线上伙伴合作来为其网站或移动应用访客构建广告，并与发布商合作来展示个性化广告。</p> <p>我们的目的是，根据您最近的浏览行为显示您可能感兴趣的产品和/或个性化广告横幅，来投放广告。实例如，您访问并浏览网站/移动应用 A，接着访问网站/移动应用 B，您会看到根据在网站/移动应用 A 上的浏览历史显示的个性化广告。</p> <p>我们的服务和非Criteo的标准广告相比，您应会收到与切身相关性更高的个性化广告。要了解有关 <a href="http://www.networkadvertising.org/understanding-online-advertising">针对用户兴趣的广告</a> 的更多信息，请单击此处。</p> <p> </p> <div class="privacy-toggle"> <div class="row"> <div class="col-sm-12 col-lg-6"> <h4>Criteo Dynamic Retargeting</h4> <div class="toggle-button"> <div id="cdr-switch-label">选择退出</div> <div id="cdr-switch" class="btn-group" data-toggle="buttons"> <label id="opted-out" class="btn btn-secondary"><input autocomplete="off" name="privacy-opt-out" type="radio" value="opt-out" />打开</label> <label id="opted-in" class="btn btn-secondary active"><input autocomplete="off" checked="checked" name="privacy-opt-out" type="radio" value="opt-in" />关闭</label> </div> <div class="loader-wrapper disabled">loading</div> </div> <div class="form-check"> <label class="form-check-label"> <input class="form-check-input cross-device-opt-out" checked="checked" type="checkbox" value="" />选择退出所有链接的浏览器 </label> </div> </div> <div class="col-sm-12 col-lg-6"> <h4>Criteo Sponsored Products</h4> <div class="toggle-button"> <div id="cdr-switch-label">选择退出</div> <div id="csp-switch" class="btn-group" data-toggle="buttons"> <label id="opted-out" class="btn btn-secondary"><input autocomplete="off" name="privacy-opt-out" type="radio" value="opt-out" />打开</label> <label id="opted-in" class="btn btn-secondary active"><input autocomplete="off" checked="checked" name="privacy-opt-out" type="radio" value="opt-in" />关闭</label> </div> <div class="loader-wrapper disabled">loading</div> </div> </div> </div> <ul id="optout-messages"> <li class="optout-cross-browser">您刚刚在当前浏览器上以及已链接至您的技术标识符的浏览器上禁用了 Criteo Dynamic Retargeting。请注意，选择退出链接的浏览器这一操作将在您再次（6 周内）使用这些浏览器进行访问时生效。</li> <li class="optout-optout">您刚刚在当前浏览器上禁用了 Criteo Dynamic Retargeting。</li> <li class="optout-optin">您刚刚在当前浏览器上启用了 Criteo Dynamic Retargeting。</li> <li class="optout-error">抱歉，系统无法处理您的请求。请稍后重试。</li> <li class="optout-csp">您刚刚在当前浏览器上选择退出 Criteo Sponsored Products。</li> <li class="optout-csp-in">您刚刚在当前浏览器上选择加入 Criteo Sponsored Products。</li> <li class="optout-error-csp">抱歉，系统无法处理您的请求。请稍后重试。</li> </ul> </div> <h2>3/ Safari 11.2 and above</h2> <p>如果您不希望在11.2版本以上的Safari浏览器上收到Criteo显示的广告，请注意：您的Safari浏览器设置可能会限制我们记住您的选择的技术能力。</p> <p>Criteo为Safari用户提供了几种替代方案以便您可以使用我们为其他浏览器用户提供的相同控制工具。</p> <p>只需点击以上按钮即可退出其他浏览器。</p> <ul> <li><strong>更改</strong><strong>设</strong><strong>置</strong><strong>与关</strong><strong>闭</strong><strong>Criteo</strong></li> </ul> <ol> <li>更改浏览器设置</li> </ol> <p>以便于Criteo了解并尊重您在所有网站上的选择。</p> <ul> <li>打开应用程序设置</li> <li>选择Safari</li> <li>关闭“阻止跨网站跟踪”</li> </ul> <p>更改设置后返回本页面。</p> <p>2.关闭Criteo</p> <p>只需打开以上按钮即可退出Criteo。</p> <p>请注意：您的选择将存储于浏览器的Cookie中，以阻止将来在您的浏览器中收集数据和投放广告。</p> <p>因此，如果您清除所有Cookie或改回设置，我们将无法获知您已选择退出。</p> <p>此外，如果您希望体验Criteo的个性化广告，您可以直接通过广告选择图标停用广告服务</p> <ul> <li><strong>安装</strong><strong>内</strong><strong>容</strong><strong>拦</strong><strong>截</strong><strong>应</strong><strong>用</strong><strong>拦</strong><strong>截</strong><strong>来</strong><strong>自</strong><strong>Criteo</strong><strong>或其他公司的</strong><strong>个</strong><strong>性化广告</strong></li> </ul> <ol> <li>下载me</li> </ol> <ul> <li><a href="https://itunes.apple.com/fr/app/disconnect-free-tracker-protection-for-safari/id1049073550?mt=8">下载</a>.</li> </ul> <p>2.更改浏览器设置</p> <ul> <li>打开应用程序设置</li> <li>选择Safarix</li> <li>选择“内容拦截”</li> <li>开启“隐私”</li> </ul> <h2></h2> <h2 id="我们的技术">我们的技术</h2> <p>我们通过置于您的浏览器的匿名 Cookie 收集信息。</p> <h3>在线网络环境：（台式机、平板电脑和智能手机浏览器</h3> <p>Criteo 使用匿名浏览器 Cookie “标记”其合作伙伴网站的浏览者。会为 Criteo 标记的用户提供一个匿名身份。在任何时候 Criteo 都不会收集个人数据，例如您的姓名或地址。</p> <p>浏览器 Cookie 会跟踪访客查看的产品和访问的页面以便 Criteo 为访客投放广告。Criteo 采用像素标记将匿名数据从我们的合作伙伴网站传送至 Criteo 的服务器。</p> <p><strong>什么是 Cookie？</strong>Cookie 是存储于用户计算机中用于保持记录的小文本文件。有两种类型的 Cookie：</p> <ul> <li>会话 Cookie 用于简化网站上的导航操作。会话 ID Cookie 在您关闭浏览器时过期。</li> <li>持久性 Cookie 用于运行我们的技术，因为其能够让我们跟踪并定向我们的用户的兴趣，以优化在我们的合作伙伴网站上的体验。持久性 Cookie 会在您的硬盘上保留较长的一段时间。您可以根据互联网浏览器的“帮助”文件中提供的指示删除 Cookie｡</li> </ul> <p><strong>什么是像素标记？</strong>像素标记（也常被称为“网页信标”）指的是网站上放置的符合行业标准的透明图像，其大小通常不超过 1×1 像素。</p> <p>我们的合作伙伴的广告显示在许多网站上：也称为“发布商”。这些发布商也可能会在您的浏览器中放置 Cookie。放置这些 Cookie 以便发布商可以确认，Criteo 具有可投放于您浏览器的个性化广告。</p> <h3>浏览器匹配：（台式机、平板电脑和智能手机浏览器）</h3> <p>为了向您投放个性化广告并提供完美的网站体验，我们可能会在您使用其他浏览器时验证您的身份识别码。在任何时候我们都不会收集个人数据（例如您的姓名或地址）来进行匹配操作。我们通过广告合作伙伴的身份识别码或其发送给我们的电子邮件散列，采用精确匹配法进行身份验证。要了解更多信息，请参阅数据收集一节的内容。只能在在线环境（浏览器对浏览器）中匹配您的设备，移动应用环境中另有说明。</p> <h3>其他环境（移动应用）</h3> <p>在诸如移动应用等不支持 Cookie 的环境中，我们可以采用其他匿名技术来达到与使用 Cookie 相同的目的。我们根据移动设备的操作系统来收集各种身份识别码（例如 Google Advertising ID 或 IDFA）以在移动应用中投放广告。这些身份识别码位于匿名和随机字符的某一字符串中，能够识别出 Criteo 存储于您设备中的散列（不可逆加密法）。</p> <h2 id="数据收集和使用">数据收集和使用</h2> <p>我们不知道您的身份。</p> <p>我们收集并使用与您的浏览导航相关的匿名数据，以显示个性化的广告。</p> <h3>我们收集匿名信息</h3> <p>我们仅通过记录的匿名 Cookie 或同等的身份识别码收集匿名数据：</p> <ul> <li>与您在合作伙伴网站上的活动相关的活动（例如您在该网上查看的页面数和产品，在合作伙伴网站上进行的搜索操作）；</li> <li>与您设备的相关信息（设备型号、操作系统、版本）</li> <li>以及与 Criteo 广告服务活动相关的活动，例如已向您显示的广告数量。</li> </ul> <p>我们还从我们的合作伙伴处收集匿名用户身份识别码，以便匹配您正在使用的浏览器并根据您的浏览行为投放相关的广告。出于以上目的，我们处理并存储以下信息：</p> <ul> <li>我们广告合作伙伴的 CRM ID 和/或您的 CRM ID 或您的电子邮件地址的散列——采用的散列法是 MD5，这是一种不可逆的加密法。您电子邮件的 CRM ID 或 MD5 对应于一系列您无需进行身份验证即可访问的字符。例如，<a href="mailto:name@mail.com">name@mail.com</a>的散列将为</li> </ul> <h3>我们不收集任何个人信息</h3> <p>我们不知道您的身份。我们不知道您的地址、工作地点、出生日期、电子邮件地址、电话号码和任何其他可以识别您个人身份的信息。我们不使用或存储您的 IP 地址供定向使用*。</p> <p>我们不收集基于硬件的身份识别码，例如 UDID、Mac 地址。</p> <p>我们不收集敏感信息（例如宗教、政治观点、健康状况……）</p> <p><strong>收集的 Cookie 信息旨在提高为您展示的广告的相关度。</strong></p> <p>我们收集的数据也用于报告目的，为我们的客户和合作伙伴提供有关其广告投放效果的更多信息，并随时间的推移优化效果。</p> <p>我们不创建专门针对 13 岁以下儿童的细分市场。</p> <p>我们不处理 Criteo 在第三方的帮助下直接或间接使用的任何信息，也不会确定用户的身份。</p> <p>我们共享通过我们的子公司或附属公司收集的信息。我们与我们的合作伙伴共享聚合后的数据，即合作伙伴或您不需要身份验证即可访问的数据。我们仅在获得我们合作伙伴的批准并确认符合我们商业协议规定的情况下共享非聚合数据。</p> <p>我们与<a title="Criteo works with the following platforms" href="http://www.criteo.com/privacy/criteo-works-with-the-following-platforms/">广告交流平台</a>合作，以竞拍的形式购买广告位。在竞拍开始前，我们将我们的 ID 与广告交流平台相匹配，然后通过向该平台发送投标价格和广告语显示代码即可参与竞拍。</p> <p><em>*我们在遵守最佳行业标准的前提下使用 IP 地址：</em></p> <ul> <li style="list-style-type: none;"> <ul> <li><em>进行欺诈检测（而非用于定向目的），以帮助警告我们由非正常人为操作所导致的状况，例如在有限时间段内进行的大量点击操作；或者</em></li> <li><em>用于抓取地域信息。</em></li> </ul> </li> </ul> <h2 id="Criteo 的承诺和坚持">Criteo 的承诺和坚持</h2> <p>Criteo 是“为用户提供更大的透明度和控制”举措的早期采用者。</p> <p>Criteo 支持“为用户提供更大的透明度和控制权”举措，并且是以下举措的早期采用者：</p> <p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-5247" src="https://www.criteo.com/wp-content/uploads/2017/12/digital-advertisement-alliance.gif-Q-width46-height54digital-advertisement-alliance.gif" alt="" width="46" height="54" /></strong> 数字广告联盟</p> <p>Criteo 对在线行为广告坚持采用数字广告联盟自律原则。Criteo 订阅了 DAA 选择登出平台，该平台为消费者提供了一个可选择从广告页面登出的选择页面，并提供与隐私权保护相关的说明。</p> <p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-5251" src="https://www.criteo.com/wp-content/uploads/2017/12/nai.gif-Q-width76-height28nai.gif" alt="" width="76" height="28" /> </strong> 网络广告促进协会</p> <p>Criteo 是网络广告促进协会的成员并奉行该协会的标准（NAI 行为准则）。NAI 提供了一个在线网络选择登出平台，该平台允许消费者表达他们选择登出的原由，并提供有关隐私权保护和针对用户兴趣的广告的说明。</p> <p><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-5248" src="https://www.criteo.com/wp-content/uploads/2017/12/edaa.jpg-Q-width76-height46edaa.jpg" alt="" width="76" height="46" /></strong> EDAA</p> <p>Criteo 也是欧洲数字广告联盟 (“EDAA”) 成员并且遵守EDAA 的自律原则。Criteo 已获得 EDAA 授予的独立数据保护认证。</p> <p>EDAA 由代表广告商、广告代理行业、直销行业、广告网络行业以及媒体行业的欧洲行业联盟所建立。</p> <p>EDAA 为消费者提供一个在线的网络选择退出平台，并且还为消费者提供关于隐私工具方面的一般信息。</p> <p><img decoding="async" src="http://www.criteo.com/media/1391/safeharbor.jpg-Q-width=76-height=37safeharbor.jpg" alt="undefined" /> SafeHarbor</p> <p>作为一家加入欧洲安全港的企业，Criteo 遵守美国商务部就从欧盟成员国和瑞士收集、使用并保留个人信息所规定的美国-欧盟安全港框架和美国-瑞士安全港框架。如欲了解关于安全港计划的更多信息，以及查看我们的认证页面，请访问：https://safeharbor.export.gov/list.aspx»</p> <p><strong><img decoding="async" src="http://www.criteo.com/media/1389/truste.png-Q-width=52-height=55truste.png" alt="undefined" /> </strong> TRUSTe</p> <p>Criteo 已被授予 TRUSTe 的隐私权认证标志，这表明本隐私政策和措施已经通过 TRUSTe 的审查，确认在透明度、责任度以及消费者信息收集和使用的相关方面符合 TRUSTe 监管标准。</p> <p>TRUSTe 监管标准对 Criteo 通过其服务对第三方桌面网站信息的收集和使用进行了明确规定。</p> <h2 id="数据安全和保留">数据安全和保留</h2> <p>您个人信息的安全性是 Criteo</p> <p>业务正常运转的基础。我们实施了符合行业标准的安全措施，包括使用防火墙和加密。</p> <p>我们最多会将收集的匿名数据保留 13 个月（自收集之日算起）。我们的 Cookie 会在其最后一次更新后的 13 个月后过期。</p> <p>检测到欺诈情况时，IP 地址可能至多会保留 6 个月，供调查潜在的欺诈行为时使用。IP 地址会由负责 Criteo 算法的团队之外的团队处理。</p> <p>请注意，我们可能会更新或更改本隐私政策。如果我们修改隐私政策，则会将这些更改公布到本隐私权声明中以及其他我们认为合适的地方，以便您能够了解我们收集哪些信息、如何使用这些信息以及我们会在何种情况下（如果有）公开这些信息。如果我们进行了任何重大更改，则会在更改生效之前，通过在本网站上发布通知来将此消息告知您。请访问 Criteo 网站了解最新版本的<a title="Full Privacy Text" href="http://www.criteo.com/cn/privacy/">隐私政策</a>。</p> <p><strong>最后更新日期： 2017/08/21</strong></p> <h2>联系我们</h2> <p>如有关于此隐私政策的任何问题，您可以通过以下方式与我们联系：</p> <p><strong>电子邮件</strong>：<a href="mailto:cil@criteo.com">cil@criteo.com</a></p> <p><strong>或邮寄地址</strong>：CIL-CRITEO – 32 Rue Blanche -75009 Paris- France</p> <p>如您对我们的回馈与处理不满意时，您可以 <a href="https://feedback-form.truste.com/watchdog/request">点击此处</a>联系 TRUSTe。</p> </div> </div> <div class="col-sm-12 col-lg-4 col-xl-3"> <div id="basic-page-sidebar-right"> <div id="table-of-contents"> <h2 class="toc-heading">Table of Contents</h2> <ul id="toc-list"></ul> </div> </div> </div> </div> </div> </div> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font{font-weight:500}.body-lc-semibold-font{font-weight:600}@keyframes fadeIn{0%{opacity:0}to{opacity:1}}#trend_tracker_modal{background-color:#d3d6e5;z-index:200!important;position:fixed;top:0;left:0;height:100%;width:100%;animation:fadeIn .3s forwards}#trend_tracker_modal .container{display:-ms-flexbox;display:flex;-ms-flex-direction:row;flex-direction:row}#trend_tracker_modal .h100{height:100%;overflow:auto}#trend_tracker_modal 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