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<!DOCTYPE html><html lang="it"><head><title>Segmentazione Shopify Italia</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Conosci meglio i tuoi clienti e raggruppali in segmenti inviando loro email personalizzate, grazie allo strumento per la segmentazione dei clienti di Shopify."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="Segmentazione Shopify"/><meta property="og:description" content="Conosci meglio i tuoi clienti e raggruppali in segmenti inviando loro email personalizzate, grazie allo strumento per la segmentazione dei clienti di Shopify."/><meta property="og:image" content="https://cdn.shopify.com/b/shopify-brochure2-assets/fa4014925ee1f18f14d146ec795b3718.webp"/><meta property="twitter:image" 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3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="lg:flex hidden h-full" aria-label="Principale" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Soluzioni-toggle-open" aria-controls="SoluzioniDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Soluzioni</span><div 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no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Avvio" class="font-bold text-t7 inline-block">Avvio</span></div><ul class="pb-2" aria-labelledby="subNavItem-Avvio"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/aprire"><div class="text-base font-medium"><span class="inline-block arrow-animation">Avvia la tua attività<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea il tuo brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Crea il tuo sito web<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Editor per negozi online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/?locale=it" aria-label="Fonte esterna: Personalizza il tuo negozio . Temi per negozi"><div class="text-base font-medium"><span class="inline-block arrow-animation">Personalizza il tuo negozio<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Temi per negozi</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/?locale=it" aria-label="Fonte esterna: Trova app di business . Shopify App Store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Trova app di business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/dominio"><div class="text-base font-medium"><span class="inline-block arrow-animation">Usa un dominio di proprietà per il tuo sito<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domini e hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/strumenti"><div class="text-base font-medium"><span class="inline-block arrow-animation">Scopri strumenti commerciali gratuiti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Strumenti per gestire la tua attività</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Vendi" class="font-bold text-t7 inline-block">Vendi</span></div><ul class="pb-2" aria-labelledby="subNavItem-Vendi"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/vendere"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi i tuoi prodotti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vendi online o di persona</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check-out per i tuoi clienti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Check-out di prim’ordine</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fai crescere la tua attività online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/canali"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi su più canali<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Raggiungi milioni di acquirenti e incrementa le vendite</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi di persona<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Punto vendita (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi nel mondo<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Vendite internazionali</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendi direttamente e all’ingrosso<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accetta i pagamenti online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configura le modalità di pagamento</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Mercato" class="font-bold text-t7 inline-block">Mercato</span></div><ul class="pb-2" aria-labelledby="subNavItem-Mercato"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promuovi la tua attività commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Raggiungi e fidelizza i clienti</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Fatti conoscere sui social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integrazioni per i social media</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Coltiva le relazioni con i clienti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Conosci il tuo pubblico<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ottieni informazioni sui clienti</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestione" class="font-bold text-t7 inline-block">Gestione</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestione"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/gestire"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestisci la tua attività<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Monitora vendite, ordini e analisi</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Misura le tue performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analisi e report</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Spedisci gli ordini più velocemente<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gestisci scorte e ordini<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestione delle scorte e degli ordini</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Fonte esterna: Sviluppatori Shopify . Crea con le potenti API di Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sviluppatori Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea con le potenti API di Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/it/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">La soluzione commerciale per i brand digitali in crescita</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/it/prodotti"><div class="text-base font-medium"><span class="inline-block arrow-animation">Tutti i prodotti<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Esplora tutti i prodotti e le funzionalità di Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/it/prezzi">Prezzi</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Risorse-toggle-open" aria-controls="RisorseDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Risorse</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RisorseDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Assistenza e supporto" class="font-bold text-t7 inline-block">Assistenza e supporto</span></div><ul class="pb-2" aria-labelledby="subNavItem-Assistenza e supporto"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/it/" aria-label="Fonte esterna: Assistenza e supporto . Ricevi assistenza 24/7"><div class="text-base font-medium"><span class="inline-block arrow-animation">Assistenza e supporto<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ricevi assistenza 24/7</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog di Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Consigli di strategia aziendale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Argomenti più popolari" class="font-bold text-t7 inline-block">Argomenti più popolari</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Argomenti più popolari"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-funziona-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Cos’è Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Come funziona la nostra piattaforma commerciale</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Nuovi e innovativi prodotti Shopify</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/topics/storie-di-successo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Storie di imprenditori<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Impara dai merchant di successo</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-creare-da-zero-un-brand-in-7-passi"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea il tuo brand da zero</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/strategia-di-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Crea un piano di marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/guida-seo-per-ecommerce-principianti"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO per ecommerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Migliora il tuo posizionamento sui motori di ricerca</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Strategia per i social media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trasforma i contatti sui social media in vendite</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/growth-hacking-italia"><div class="text-base font-medium"><span class="inline-block arrow-animation">Crescita dell’attività<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Espandi la tua attività</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Strumenti essenziali" class="font-bold text-t7 inline-block">Strumenti essenziali</span></div><ul class="pb-2" aria-labelledby="subNavItem-Strumenti essenziali"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/strumenti/creatore-di-logo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generatore di loghi<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Fonte esterna: Fotografie gratuite ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Fotografie gratuite<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/blog/come-scrivere-un-business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Modello di business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/it" aria-label="Fonte esterna: Strumento per link in bio ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Strumento per link in bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/it/strumenti/generatore-di-codice-qr"><div class="text-base font-medium"><span class="inline-block arrow-animation">Generatore di codici QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/it/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Novità-toggle-open" aria-controls="NovitàDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Novità</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="NovitàDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] 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stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none with-text-wrap-balance"><section class="grid gap-y-2xl grid-cols-full text-section-light-text relative pt-hero-top pb-3xl md:pb-0 bg-white" data-section-name="hero" data-component-name="hero" data-viewable-component="true" data-mode="light" id="hero"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col pt-3xl sm:col-span-6 my-auto md:py-3xl gap-y-md"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h1 class="richtext text-t1">Analizza il tuo pubblico per ampliarlo</h1><p class="richtext text-body-lg pt-md">Scopri preziose informazioni sui tuoi clienti creando segmenti unici, poi raggiungili con campagne mirate per generare più vendite.</p></div><div data-component-name="heading-button-group" class="flex flex-col gap-md" data-mode="light"><div><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-start"><a href="https://admin.shopify.com/customers/segments?ui_locales=it" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="build-segments-top-button" data-mode="light" target="">Crea segmenti</a></div></div><p class="richtext text-body-sm pt-sm text-left text-black">Non hai un negozio Shopify? Inizia con una <a href="https://accounts.shopify.com/store-create?language=it&locale=it&signup_page=https%3A%2F%2Fwww.shopify.com%2Fit%2Fsegmentation&signup_types[]=paid_trial_experience" data-component-name="start-free-trial">prova gratuita di 3 giorni</a>.</p></div></div></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 md:col-start-8 flex flex-col gap-y-xl my-auto sm:col-start-1 sm:col-span-8 md:py-3xl"></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-dark-bg text-section-dark-text pt-2xl" data-section-name="own-your-customer-data" data-component-name="own-your-customer-data" data-viewable-component="true" data-mode="dark" id="own-your-customer-data"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2">Controlla i dati dei clienti</h2><p class="richtext text-body-lg pt-sm">Comprendi a fondo i dati e sfruttali gratuitamente dalla stessa affidabile piattaforma che usi per gestire la tua attività.</p></div></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3 container" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Infinite possibilità</h2><p class="richtext text-body-base pt-sm">Usa una collezione di modelli in continua crescita per gestire un numero illimitato di clienti, con infinite opzioni di segmentazione.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Aggiornamento dinamico</h2><p class="richtext text-body-base pt-sm">Quando aggiungi nuovi clienti o le informazioni su di loro cambiano, i segmenti si aggiornano automaticamente.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-white/20 border-white p-lg ring-1" data-mode="dark"><div data-component-name="card-icon"></div><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t5">Ispira fiducia</h2><p class="richtext text-body-base pt-sm">Rafforza le relazioni con i clienti grazie a strumenti integrati per acquisire il consenso al marketing e conformarti alle normative sulla privacy come GDPR e CCPA.</p></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="put-segments-to-work" data-component-name="put-segments-to-work" data-viewable-component="true" data-mode="light" id="put-segments-to-work"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Fai lavorare i segmenti per te</h2></div></div></div><div class="grid" data-mode="light"><div class="container relative md:aspect-video"><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="11nr39rr0b"><div><button aria-label="Riproduci video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="11nr39rr0b" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/7117cce0f5da69620ee9db008f90e820.webp" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Invia email personalizzate che generano acquisti</h2></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="11q4jcbvz7"><div><button aria-label="Riproduci video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="11q4jcbvz7" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/4011206b8d6416dbacd437b4e19a4024.webp" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Offri sconti speciali ai clienti di alto valore</h2></div></div></div></div></div><div><div class="w-full shrink-0 transition-opacity duration-500 ease-linear opacity-0 absolute flex gap-y-0 top-0 aspect-video"><div class="relative h-full w-full [&_[data-handle="playPauseNotifier"]]:!hidden [&_[data-handle="playPauseLoading"]]:!hidden [&_[data-handle="bigPlayButton"]]:!hidden" role="group" data-component-name="wistia-video" data-component-extra-video-id="7trgcmce0f"><div><button aria-label="Riproduci video" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 top-1/2 left-1/2 -translate-x-1/2 -translate-y-1/2 hidden" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div><div class="w-full h-full aspect-video" role="region"><div class="h-full w-full"><div id="7trgcmce0f" class="wistia-video-player-embed wistia_embed wmode=transparent h-full w-full relative z-[1] chromatic-ignore"></div><div class="w-full h-full inset-0 absolute z-[1] transition-opacity duration-300 opacity-100 pointer-events-none"><img alt="" aria-hidden="true" class="h-full w-full object-cover" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b9802159e2abefaf7c8bc176700791df.webp" loading="lazy"/></div></div></div></div><div class="md:hidden grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12"><div class="grid col-span-4 sm:col-span-6 md:col-span-12 gap-y-xl"><div class="flex flex-wrap gap-x-4 gap-y-6"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 before:duration-100 bg-black/20 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div></div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t6">Semplifica il marketing usando i segmenti nelle automazioni</h2></div></div></div></div></div></div><div class="hidden md:grid container items-start grid-cols-3 gap-x-gutter md:pt-xl"><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Invia email personalizzate che generano acquisti</h2></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Offri sconti speciali ai clienti di alto valore</h2></div></div></div></div><div class="grid gap-y-md"><div class="group/card grid gap-y-xl cursor-pointer items-start"><div class="w-16 md:w-full h-1 duration-[250ms] before:block before:w-full before:h-1 before:origin-left before:ease-linear before:scale-x-0 bg-black/20 before:duration-100 before:bg-[#000] before:transition-none group-hover/card:bg-[#E86008] group-hover/card:before:bg-[#E86008] [&+div]:group-hover/card:opacity-60"></div><div class="grid gap-y-md group-hover/card:opacity-100 duration-[250ms] opacity-60"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Semplifica il marketing usando i segmenti nelle automazioni</h2></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-shade-05" data-section-name="testimonial" data-component-name="testimonial" data-viewable-component="true" data-mode="light" id="testimonial"><div class="flex relative w-full overflow-x-clip sm:px-margin xl:px-auto-xl text-black" data-mode="light" data-component-name="testimonials" role="region" aria-roledescription="carousel" aria-label="Testimonial" id="testimonials-container"><div class="absolute bottom-0 flex items-center space-x-3 md:space-x-4 mt-md z-20 left-[calc(var(--margin)+.75rem)] md:left-margin xl:left-[calc((100%-1420px)/2)]" role="group" aria-label="Scopri le testimonianze"><button disabled="" aria-label="Testimonial precedente" aria-disabled="true" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"></button><button aria-label="Riproduci testimonial" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"><div class="relative mx-auto w-6 h-6" style="width:24px;height:24px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button><button aria-label="Testimonial successivo" aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-11 h-11 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50" tabindex="0"></button></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)] z-10" data-component-name="testimonial" aria-hidden="false" aria-label="1 di 2" style="transform:translateX(0%)" role="group" aria-roledescription="slide"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-100"><img alt="L’elegante aspirapolvere Airsign in un salotto ben illuminato su un tappeto rosso, appoggiato a un mobile in legno." class="rounded-lg object-contain" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/ce9542d2ece70250fd348bc7f15218ab.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0 opacity-1 delay-[350ms] after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]"> Abbiamo identificato il segmento su Shopify, creato uno sconto e comunicato in modo mirato con quegli acquirenti, ottenendo un tasso di conversione di circa il 30%. </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-500 opacity-100 transition-opacity duration-500 ease-linear"><p class="text-t6">Airsign</p><cite class="text-body-sm not-italic"><strong>Alex Dashefsky</strong> — Cofondatore di Airsign</cite></footer></blockquote></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl text-black max-md:grid-rows-[min-content_auto] shrink-0 !mx-0 !w-full max-sm:px-[var(--margin)]" data-component-name="testimonial" aria-hidden="true" aria-label="2 di 2" style="transform:translateX(-100%)" role="group" aria-roledescription="slide"><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-4 xs:col-start-1 md:col-start-8 order-1 md:order-2"><picture class="flex justify-center aspect-square snap-center md:m-auto w-[calc(100%-16px)] sm:w-full transition-[transform,opacity] duration-[450ms] ease-in-out opacity-30 translate-x-[calc(100%+var(--gutter))]"><img alt="Due grucce appendiabiti in corda color crema poggiate su un tessuto bianco con un indumento che le copre." class="rounded-lg object-contain" loading="eager" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d6ea04fb696d5e4611e6e683380a714a.webp"/></picture></div><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 relative flex flex-col ml-3 md:ml-0 order-2 md:order-1 z-10"><blockquote tabindex="-1" class="flex flex-col h-full top-0 z-0 opacity-0 pointer-events-none after:relative after:w-full after:h-11 after:mt-md after:pointer-events-none transition-opacity duration-[350ms] ease-linear"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-[24px] leading-[32px] md:text-[28px] md:leading-[36px] lg:text-[32px] lg:leading-[40px]"> Credo sia molto vantaggioso avere tutti i clienti riuniti su un'unica piattaforma, dove tutto funziona a dovere e che reputo altamente affidabile. </p><footer class="flex flex-col gap-y-xs mt-lg text-body-base delay-[250ms] opacity-0 transition-opacity duration-500 ease-linear"><p class="text-t6">Peppermint Products</p><cite class="text-body-sm not-italic"><strong>Roman Luyken</strong> — Proprietario, Peppermint Products</cite></footer></blockquote></div></div></div></section><div class="relative section-gradient-lavender"><section class="grid gap-y-2xl grid-cols-full text-section-light-text pt-2xl bg-transparent pb-0" data-section-name="start-segmenting-faster" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="start-segmenting-faster"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Segmenta i clienti in modo più veloce</h2><p class="richtext text-body-lg pt-sm">Crea segmenti in soli due clic grazie agli intuitivi modelli. Esplora la nostra collezione in continuo aggiornamento e scopri nuovi modi di classificare i clienti.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl"><picture data-component-name="image"><img alt="L’editor della sezione relativa ai segmenti di clienti, disponibile nel pannello di controllo Shopify, mostra modelli per diversi segmenti, come quello per coinvolgere i clienti di alto valore e convertire gli iscritti in nuovi clienti. Appaiono diversi volti nei cerchi intorno all’editor, per indicare la varietà di persone che ogni segmento rappresenta." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/a9ab1b2380eeea37c278ace7ccb5983e.webp"/></picture></div><div class="col-span-4 xs:col-span-4 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl sm:col-span-6"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Mettiti in contatto con i clienti di alto valore</h2><p class="richtext text-body-base pt-sm">Offri uno sconto ai gruppi che probabilmente spenderanno di più, aumentando il valore totale del cliente.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Ricontatta i clienti abituali</h2><p class="richtext text-body-base pt-sm">Invia campagne email ai clienti in precedenza molto attivi, per invogliarli a fare nuovi acquisti nel tuo negozio.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Converti i check-out abbandonati</h2><p class="richtext text-body-base pt-sm">Automatizza le interazioni con i clienti che salvano articoli nel carrello senza acquistarli per ricordare loro di andare avanti con la procedura.</p></div><div class="leading-[0] mt-md"><a data-component-name="try-templates-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="Fonte esterna: Prova i modelli" text="Prova i modelli" href="https://admin.shopify.com/customers/segments/new?templates=true&ui_locales=it"><span class="inline underline hover:no-underline">Prova i modelli</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-light-text pt-2xl bg-transparent" data-section-name="engage-right-customer" data-component-name="side-by-side-list" data-viewable-component="true" data-mode="light" id="engage-right-customer"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 col-start-1"><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Rivolgiti ai clienti giusti</h2><p class="richtext text-body-lg pt-sm">Crea segmenti adatti ai tuoi piani di marketing, con filtri basati sui dati demografici e comportamentali dei clienti.</p></div></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-xl" data-component-name="side-by-side"><div class="col-span-4 xs:col-span-4 md:col-span-6 col-start-1 flex flex-col gap-y-xl sm:col-span-6"><div class="grid gap-y-xl mt-4 md:mt-0" mode="light"><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Aggiungi attributi personalizzati</h2><p class="richtext text-body-base pt-sm">Crea dei gruppi in base ai metafield unici che hai aggiunto ai profili cliente.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Impara dal comportamento dei clienti</h2><p class="richtext text-body-base pt-sm">Organizza i clienti in base alle azioni compiute sulle tue email. Ad esempio, possono aver ricevuto, aperto, cliccato o contrassegnato come spam una determinata email.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Crea segmenti in base alla località</h2><p class="richtext text-body-base pt-sm">Raggruppa in un segmento autonomo i clienti di un paese, una regione, una provincia o una località specifica.</p></div></div></div><div data-component-name="card" class="rounded-2xl ring-0 ring-black/20 border-black p-0 flex flex-col sm:flex-row gap-x-lg gap-y-4 sm:gap-y-0" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Scopri chi compra cosa</h2><p class="richtext text-body-base pt-sm">Filtra i clienti in base al loro comportamento d’acquisto per capire chi ha comprato un determinato prodotto.</p></div></div></div></div></div><div class="col-span-4 xs:col-span-4 sm:col-span-6 md:col-span-5 xs:col-start-1 sm:col-start-1 md:col-start-8 flex flex-col gap-y-xl order-first md:order-last"><picture data-component-name="image"><img alt="La sezione relativa ai segmenti di clienti, disponibile nel pannello di controllo Shopify, mostra filtri per diversi segmenti, come località, numero di ordini, stato di iscrizione via email e prodotto acquistato. Un merchant afroamericano con una camicia gialla viene ritratto mentre lavora in modo efficiente su un computer portatile." class="mx-auto" src="https://cdn.shopify.com/b/shopify-brochure2-assets/648b6562efa42b2cb2884e55fcacb6f6.png"/></picture></div></div></section></div><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="resources" data-component-name="resources" data-viewable-component="true" data-mode="light" id="resources"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Risorse per una segmentazione strategica</h2></div></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3 container" data-component-name="card-grid"><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Blog</h2><p class="richtext text-body-base pt-sm">Leggi i suggerimenti più recenti in tema di segmentazione.</p></div><div class="leading-[0] mt-md"><a data-component-name="read-blog-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" text="Leggi il blog" href="/it/blog/customer-segmentation"><span class="inline underline hover:no-underline">Leggi il blog</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Centro assistenza</h2><p class="richtext text-body-base pt-sm">Scopri di più sulla segmentazione dei clienti in Shopify.</p></div><div class="leading-[0] mt-md"><a data-component-name="help-center-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="Fonte esterna: Visita il Centro assistenza" text="Visita il Centro assistenza" href="https://help.shopify.com/it/manual/customers/customer-segmentation"><span class="inline underline hover:no-underline">Visita il Centro assistenza</span><span class="inline whitespace-nowrap"> </span></a></div></div></div><div data-component-name="card" class="rounded-2xl ring-black/20 border-black p-lg ring-1" data-mode="light"><div data-component-name="card-icon"></div><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t5">Video tutorial</h2><p class="richtext text-body-base pt-sm">Guarda un tutorial sulla segmentazione per iniziare.</p></div><div class="leading-[0] mt-md"><a data-component-name="visit-shopify-learn-link" data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out text-link-light focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-base tracking-ff-tighter link no-underline" style="widows:2" aria-label="Fonte esterna: Visita Shopify Learn" text="Visita Shopify Learn" href="https://www.shopify.com/learn/search?query=customer%2Bsegmentation"><span class="inline underline hover:no-underline">Visita Shopify Learn</span><span class="inline whitespace-nowrap"> </span></a></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl bg-section-light-bg text-section-light-text pt-2xl conversion-background" data-section-name="bottom-conversion" data-component-name="bottom-conversion" data-viewable-component="true" data-mode="light" id="bottom-conversion"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t2">Sfrutta al meglio i tuoi dati e ottimizza il marketing con la segmentazione dei clienti.</h2></div><div data-component-name="button-group" class="mt-md" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://admin.shopify.com/customers/segments?ui_locales=it" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="build-segments-bottom-button" data-mode="light" target="">Crea segmenti</a></div></div></div></div></section></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Logo Shopify</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 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19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/chi-siamo" aria-label="Chi siamo" data-component-name="chi-siamo">Chi siamo</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Fonte esterna: Investitori" data-component-name="investitori">Investitori</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/partner" aria-label="Partner" data-component-name="partner">Partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/affiliati" aria-label="Affiliati" data-component-name="affiliati">Affiliati</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/legal" aria-label="Informazioni legali" data-component-name="informazioni-legali">Informazioni legali</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Fonte esterna: Stato del servizio" data-component-name="stato-del-servizio">Stato del servizio</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="assistenza"><h2 class="text-base font-bold text-white">Assistenza</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/it/questions" aria-label="Fonte esterna: Assistenza ai merchant" data-component-name="assistenza-ai-merchant">Assistenza ai merchant</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/it/" aria-label="Fonte esterna: Centro assistenza" data-component-name="centro-assistenza">Centro assistenza</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Fonte esterna: Trova un partner" data-component-name="trova-un-partner">Trova un partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Fonte esterna: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Community-di-Shopify-IT/ct-p/it?utm_campaign=footer&utm_content=it&utm_medium=web&utm_source=shopify" aria-label="Fonte esterna: Community di Shopify" data-component-name="community-di-shopify">Community di Shopify</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="sviluppatori"><h2 class="text-base font-bold text-white">Sviluppatori</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Fonte esterna: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Fonte esterna: Documentazione API" data-component-name="documentazione-a-p-i">Documentazione API</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Fonte esterna: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="prodotti"><h2 class="text-base font-bold text-white">Prodotti</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Fonte esterna: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/it" aria-label="Fonte esterna: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/enterprise" aria-label="Shopify per i business enterprise" data-component-name="shopify-per-i-business-enterprise">Shopify per i business enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="soluzioni"><h2 class="text-base font-bold text-white">Soluzioni</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/online" aria-label="Generatore di negozio online" data-component-name="generatore-di-negozio-online">Generatore di negozio online</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/it/website/builder" aria-label="Generatore di siti web" data-component-name="generatore-di-siti-web">Generatore di siti web</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigazione regioni. Attuale: Italia"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Italia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/segmentation" data-component-name="it-0" aria-current="true">Italia<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/segmentation" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/segmentation" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/segmentation" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/segmentation" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/segmentation" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/segmentation" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/segmentation" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/segmentation" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/segmentation" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/segmentation" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/segmentation" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/segmentation" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/segmentation" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/segmentation" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/segmentation" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/segmentation" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/segmentation" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/segmentation" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/segmentation" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/segmentation" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/segmentation" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/segmentation" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/segmentation" lang="en" data-component-name="en-27" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/segmentation" lang="en" data-component-name="en-28" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/segmentation" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/segmentation" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/segmentation" lang="tr" data-component-name="tr-31" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/segmentation" lang="en" data-component-name="en-32" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/segmentation" lang="en" data-component-name="en-33" aria-current="false">USA</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/segmentation" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/segmentation" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/segmentation" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/segmentation" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/segmentation" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Navigazione regioni. Attuale: Italia"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Italia</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigazione regioni" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Paese/area geografica</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Chiudi navigazione regioni" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/segmentation" data-component-name="it-0" aria-current="true">Italia<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/segmentation" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/segmentation" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/segmentation" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/segmentation" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/segmentation" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/segmentation" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/segmentation" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/segmentation" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/segmentation" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/segmentation" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/segmentation" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/segmentation" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/segmentation" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/segmentation" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/segmentation" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/segmentation" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/segmentation" lang="en" data-component-name="en-17" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/segmentation" lang="es" data-component-name="es-18" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/segmentation" lang="nl" data-component-name="nl-19" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/segmentation" lang="en" data-component-name="en-20" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/segmentation" lang="en" data-component-name="en-21" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/segmentation" lang="nb" data-component-name="nb-22" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/segmentation" lang="en" data-component-name="en-23" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/segmentation" lang="en" data-component-name="en-24" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/segmentation" lang="pl" data-component-name="pl-25" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/segmentation" lang="pt-PT" data-component-name="pt-PT-26" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/segmentation" lang="en" data-component-name="en-27" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/segmentation" lang="en" data-component-name="en-28" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/segmentation" lang="fi" data-component-name="fi-29" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/segmentation" lang="sv" data-component-name="sv-30" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/segmentation" lang="tr" data-component-name="tr-31" 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