CINXE.COM
(PDF) Association Rule – Extracting Knowledge Using Market Basket Analysis | Abhijit Raorane - Academia.edu
<!DOCTYPE html> <html > <head> <meta charset="utf-8"> <meta rel="search" type="application/opensearchdescription+xml" href="/open_search.xml" title="Academia.edu"> <meta content="width=device-width, initial-scale=1" name="viewport"> <meta name="google-site-verification" content="bKJMBZA7E43xhDOopFZkssMMkBRjvYERV-NaN4R6mrs"> <meta name="csrf-param" content="authenticity_token" /> <meta name="csrf-token" content="8JH8O0zJZA0aoQeg5Cv7WjZOgqTLudVxctfIeAqt/0Xz42x6DggcTlQlwyfi6B87UAf2TfkUYMZtntkMA5v4BQ==" /> <meta name="citation_title" content="Association Rule – Extracting Knowledge Using Market Basket Analysis" /> <meta name="citation_author" content="Abhijit Raorane" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:url" content="https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis" /> <meta name="twitter:title" content="Association Rule – Extracting Knowledge Using Market Basket Analysis" /> <meta name="twitter:description" content="Academia.edu is a platform for academics to share research papers." /> <meta name="twitter:image" content="http://a.academia-assets.com/images/twitter-card.jpeg" /> <meta property="fb:app_id" content="2369844204" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis" /> <meta property="og:title" content="Association Rule – Extracting Knowledge Using Market Basket Analysis" /> <meta property="og:image" content="http://a.academia-assets.com/images/open-graph-icons/fb-paper.gif" /> <meta property="og:description" content="Association Rule – Extracting Knowledge Using Market Basket Analysis" /> <meta property="article:author" content="https://unishivaji.academia.edu/AbhijitRaorane" /> <meta name="description" content="Association Rule – Extracting Knowledge Using Market Basket Analysis" /> <title>(PDF) Association Rule – Extracting Knowledge Using Market Basket Analysis | Abhijit Raorane - Academia.edu</title> <link rel="canonical" href="https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = '0448be8f82c4b6488fc3b64a9209e1d9c6d8000d'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1732762484000); window.Aedu.timeDifference = new Date().getTime() - 1732762484000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":null,"author":[{"@context":"https://schema.org","@type":"Person","name":"Abhijit Raorane"}],"contributor":[],"dateCreated":"2014-04-14","dateModified":null,"datePublished":null,"headline":"Association Rule – Extracting Knowledge Using Market Basket Analysis","inLanguage":"en","keywords":["Decision Making","Data Mining","Market Basket Analysis","Association Rule"],"locationCreated":null,"publication":null,"publisher":{"@context":"https://schema.org","@type":"Organization","name":null},"image":null,"thumbnailUrl":null,"url":"https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis","sourceOrganization":[{"@context":"https://schema.org","@type":"EducationalOrganization","name":"unishivaji"}]}</script><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/single_work_page/loswp-102fa537001ba4d8dcd921ad9bd56c474abc201906ea4843e7e7efe9dfbf561d.css" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system/body-8d679e925718b5e8e4b18e9a4fab37f7eaa99e43386459376559080ac8f2856a.css" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system/button-3cea6e0ad4715ed965c49bfb15dedfc632787b32ff6d8c3a474182b231146ab7.css" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system/text_button-73590134e40cdb49f9abdc8e796cc00dc362693f3f0f6137d6cf9bb78c318ce7.css" /><link crossorigin="" href="https://fonts.gstatic.com/" rel="preconnect" /><link href="https://fonts.googleapis.com/css2?family=DM+Sans:ital,opsz,wght@0,9..40,100..1000;1,9..40,100..1000&family=Gupter:wght@400;500;700&family=IBM+Plex+Mono:wght@300;400&family=Material+Symbols+Outlined:opsz,wght,FILL,GRAD@20,400,0,0&display=swap" rel="stylesheet" /><link rel="stylesheet" media="all" href="//a.academia-assets.com/assets/design_system/common-10fa40af19d25203774df2d4a03b9b5771b45109c2304968038e88a81d1215c5.css" /> </head> <body> <div id='react-modal'></div> <div class="js-upgrade-ie-banner" style="display: none; text-align: center; padding: 8px 0; background-color: #ebe480;"><p style="color: #000; font-size: 12px; margin: 0 0 4px;">Academia.edu no longer supports Internet Explorer.</p><p style="color: #000; font-size: 12px; margin: 0;">To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to <a href="https://www.academia.edu/upgrade-browser">upgrade your browser</a>.</p></div><script>// Show this banner for all versions of IE if (!!window.MSInputMethodContext || /(MSIE)/.test(navigator.userAgent)) { document.querySelector('.js-upgrade-ie-banner').style.display = 'block'; }</script> <div class="bootstrap login"><div class="modal fade login-modal" id="login-modal"><div class="login-modal-dialog modal-dialog"><div class="modal-content"><div class="modal-header"><button class="close close" data-dismiss="modal" type="button"><span aria-hidden="true">×</span><span class="sr-only">Close</span></button><h4 class="modal-title text-center"><strong>Log In</strong></h4></div><div class="modal-body"><div class="row"><div class="col-xs-10 col-xs-offset-1"><button class="btn btn-fb btn-lg btn-block btn-v-center-content" id="login-facebook-oauth-button"><svg style="float: left; width: 19px; line-height: 1em; margin-right: .3em;" aria-hidden="true" focusable="false" data-prefix="fab" data-icon="facebook-square" class="svg-inline--fa fa-facebook-square fa-w-14" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z"></path></svg><small><strong>Log in</strong> with <strong>Facebook</strong></small></button><br /><button class="btn btn-google btn-lg btn-block btn-v-center-content" id="login-google-oauth-button"><svg style="float: left; width: 22px; line-height: 1em; margin-right: .3em;" aria-hidden="true" focusable="false" data-prefix="fab" data-icon="google-plus" class="svg-inline--fa fa-google-plus fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256,8C119.1,8,8,119.1,8,256S119.1,504,256,504,504,392.9,504,256,392.9,8,256,8ZM185.3,380a124,124,0,0,1,0-248c31.3,0,60.1,11,83,32.3l-33.6,32.6c-13.2-12.9-31.3-19.1-49.4-19.1-42.9,0-77.2,35.5-77.2,78.1S142.3,334,185.3,334c32.6,0,64.9-19.1,70.1-53.3H185.3V238.1H302.2a109.2,109.2,0,0,1,1.9,20.7c0,70.8-47.5,121.2-118.8,121.2ZM415.5,273.8v35.5H380V273.8H344.5V238.3H380V202.8h35.5v35.5h35.2v35.5Z"></path></svg><small><strong>Log in</strong> with <strong>Google</strong></small></button><br /><style type="text/css">.sign-in-with-apple-button { width: 100%; height: 52px; border-radius: 3px; border: 1px solid black; cursor: pointer; }</style><script src="https://appleid.cdn-apple.com/appleauth/static/jsapi/appleid/1/en_US/appleid.auth.js" type="text/javascript"></script><div class="sign-in-with-apple-button" data-border="false" data-color="white" id="appleid-signin"><span ="Sign Up with Apple" class="u-fs11"></span></div><script>AppleID.auth.init({ clientId: 'edu.academia.applesignon', scope: 'name email', redirectURI: 'https://www.academia.edu/sessions', state: "503c5839c074e4161a587f145595d4d731620819524f966953d1a7f5e4decad8", });</script><script>// Hacky way of checking if on fast loswp if (window.loswp == null) { (function() { const Google = window?.Aedu?.Auth?.OauthButton?.Login?.Google; const Facebook = window?.Aedu?.Auth?.OauthButton?.Login?.Facebook; if (Google) { new Google({ el: '#login-google-oauth-button', rememberMeCheckboxId: 'remember_me', track: null }); } if (Facebook) { new Facebook({ el: '#login-facebook-oauth-button', rememberMeCheckboxId: 'remember_me', track: null }); } })(); }</script></div></div></div><div class="modal-body"><div class="row"><div class="col-xs-10 col-xs-offset-1"><div class="hr-heading login-hr-heading"><span class="hr-heading-text">or</span></div></div></div></div><div class="modal-body"><div class="row"><div class="col-xs-10 col-xs-offset-1"><form class="js-login-form" action="https://www.academia.edu/sessions" accept-charset="UTF-8" method="post"><input name="utf8" type="hidden" value="✓" autocomplete="off" /><input type="hidden" name="authenticity_token" value="0lZI87MNPmC3kaYRRQeCVCrtb32VMVSiCi5ZWnS/21LRJNiy8cxGI/kVYpZDxGY1TKQblKec4RUVZ0gufYncEg==" autocomplete="off" /><div class="form-group"><label class="control-label" for="login-modal-email-input" style="font-size: 14px;">Email</label><input class="form-control" id="login-modal-email-input" name="login" type="email" /></div><div class="form-group"><label class="control-label" for="login-modal-password-input" style="font-size: 14px;">Password</label><input class="form-control" id="login-modal-password-input" name="password" type="password" /></div><input type="hidden" name="post_login_redirect_url" id="post_login_redirect_url" value="https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis" autocomplete="off" /><div class="checkbox"><label><input type="checkbox" name="remember_me" id="remember_me" value="1" checked="checked" /><small style="font-size: 12px; margin-top: 2px; display: inline-block;">Remember me on this computer</small></label></div><br><input type="submit" name="commit" value="Log In" class="btn btn-primary btn-block btn-lg js-login-submit" data-disable-with="Log In" /></br></form><script>typeof window?.Aedu?.recaptchaManagedForm === 'function' && window.Aedu.recaptchaManagedForm( document.querySelector('.js-login-form'), document.querySelector('.js-login-submit') );</script><small style="font-size: 12px;"><br />or <a data-target="#login-modal-reset-password-container" data-toggle="collapse" href="javascript:void(0)">reset password</a></small><div class="collapse" id="login-modal-reset-password-container"><br /><div class="well margin-0x"><form class="js-password-reset-form" action="https://www.academia.edu/reset_password" accept-charset="UTF-8" method="post"><input name="utf8" type="hidden" value="✓" autocomplete="off" /><input type="hidden" name="authenticity_token" value="1ooeytiuHEq0cBamq3gIWPzQrsfml2JUsDpj7ZS37ofV+I6Lmm9kCfr00iGtu+w5mpnaLtQ61+Ovc3KZnYHpxw==" autocomplete="off" /><p>Enter the email address you signed up with and we'll email you a reset link.</p><div class="form-group"><input class="form-control" name="email" type="email" /></div><input class="btn btn-primary btn-block g-recaptcha js-password-reset-submit" data-sitekey="6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj" type="submit" value="Email me a link" /></form></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/collapse-45805421cf446ca5adf7aaa1935b08a3a8d1d9a6cc5d91a62a2a3a00b20b3e6a.js"], function() { // from javascript_helper.rb $("#login-modal-reset-password-container").on("shown.bs.collapse", function() { $(this).find("input[type=email]").focus(); }); }); </script> </div></div></div><div class="modal-footer"><div class="text-center"><small style="font-size: 12px;">Need an account? <a rel="nofollow" href="https://www.academia.edu/signup">Click here to sign up</a></small></div></div></div></div></div></div><script>// If we are on subdomain or non-bootstrapped page, redirect to login page instead of showing modal (function(){ if (typeof $ === 'undefined') return; var host = window.location.hostname; if ((host === $domain || host === "www."+$domain) && (typeof $().modal === 'function')) { $("#nav_log_in").click(function(e) { // Don't follow the link and open the modal e.preventDefault(); $("#login-modal").on('shown.bs.modal', function() { $(this).find("#login-modal-email-input").focus() }).modal('show'); }); } })()</script> <div id="fb-root"></div><script>window.fbAsyncInit = function() { FB.init({ appId: "2369844204", version: "v8.0", status: true, cookie: true, xfbml: true }); // Additional initialization code. if (window.InitFacebook) { // facebook.ts already loaded, set it up. window.InitFacebook(); } else { // Set a flag for facebook.ts to find when it loads. window.academiaAuthReadyFacebook = true; } };</script> <div id="google-root"></div><script>window.loadGoogle = function() { if (window.InitGoogle) { // google.ts already loaded, set it up. window.InitGoogle("331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b"); } else { // Set a flag for google.ts to use when it loads. window.GoogleClientID = "331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b"; } };</script> <div class="header--container" id="main-header-container"><div class="header--inner-container header--inner-container-ds2"><div class="header-ds2--left-wrapper"><div class="header-ds2--left-wrapper-inner"><a data-main-header-link-target="logo_home" href="https://www.academia.edu/"><img class="hide-on-desktop-redesign" style="height: 24px; width: 24px;" alt="Academia.edu" src="//a.academia-assets.com/images/academia-logo-redesign-2015-A.svg" width="24" height="24" /><img width="145.2" height="18" class="hide-on-mobile-redesign" style="height: 24px;" alt="Academia.edu" src="//a.academia-assets.com/images/academia-logo-redesign-2015.svg" /></a><div class="header--search-container header--search-container-ds2"><form class="js-SiteSearch-form select2-no-default-pills" action="https://www.academia.edu/search" accept-charset="UTF-8" method="get"><input name="utf8" type="hidden" value="✓" autocomplete="off" /><svg style="width: 14px; height: 14px;" aria-hidden="true" focusable="false" data-prefix="fas" data-icon="search" class="header--search-icon svg-inline--fa fa-search fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"></path></svg><input class="header--search-input header--search-input-ds2 js-SiteSearch-form-input" data-main-header-click-target="search_input" name="q" placeholder="Search" type="text" /></form></div></div></div><nav class="header--nav-buttons header--nav-buttons-ds2 js-main-nav"><a class="ds2-5-button ds2-5-button--secondary js-header-login-url header-button-ds2 header-login-ds2 hide-on-mobile-redesign" href="https://www.academia.edu/login" rel="nofollow">Log In</a><a class="ds2-5-button ds2-5-button--secondary header-button-ds2 hide-on-mobile-redesign" href="https://www.academia.edu/signup" rel="nofollow">Sign Up</a><button class="header--hamburger-button header--hamburger-button-ds2 hide-on-desktop-redesign js-header-hamburger-button"><div class="icon-bar"></div><div class="icon-bar" style="margin-top: 4px;"></div><div class="icon-bar" style="margin-top: 4px;"></div></button></nav></div><ul class="header--dropdown-container js-header-dropdown"><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/login" rel="nofollow">Log In</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/signup" rel="nofollow">Sign Up</a></li><li class="header--dropdown-row js-header-dropdown-expand-button"><button class="header--dropdown-button">more<svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="caret-down" class="header--dropdown-button-icon svg-inline--fa fa-caret-down fa-w-10" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z"></path></svg></button></li><li><ul class="header--expanded-dropdown-container"><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/about">About</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/press">Press</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://medium.com/@academia">Blog</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/documents">Papers</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/terms">Terms</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/privacy">Privacy</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/copyright">Copyright</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://www.academia.edu/hiring"><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="briefcase" class="header--dropdown-row-icon svg-inline--fa fa-briefcase fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M320 336c0 8.84-7.16 16-16 16h-96c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h416c25.6 0 48-22.4 48-48V288H320v48zm144-208h-80V80c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h512v-80c0-25.6-22.4-48-48-48zm-144 0H192V96h128v32z"></path></svg>We're Hiring!</a></li><li class="header--dropdown-row"><a class="header--dropdown-link" href="https://support.academia.edu/"><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="question-circle" class="header--dropdown-row-icon svg-inline--fa fa-question-circle fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z"></path></svg>Help Center</a></li><li class="header--dropdown-row js-header-dropdown-collapse-button"><button class="header--dropdown-button">less<svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="caret-up" class="header--dropdown-button-icon svg-inline--fa fa-caret-up fa-w-10" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z"></path></svg></button></li></ul></li></ul></div> <script src="//a.academia-assets.com/assets/webpack_bundles/fast_loswp-bundle-71e03f93a0fba43adc4297a781256a72e56b0d578ac299a0d81b09f4c7bc6f70.js" defer="defer"></script><script>window.loswp = {}; window.loswp.author = 7940458; window.loswp.bulkDownloadFilterCounts = {}; window.loswp.hasDownloadableAttachment = true; window.loswp.hasViewableAttachments = true; // TODO: just use routes for this window.loswp.loginUrl = "https://www.academia.edu/login?post_login_redirect_url=https%3A%2F%2Fwww.academia.edu%2F6757300%2FAssociation_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis%3Fauto%3Ddownload"; window.loswp.translateUrl = "https://www.academia.edu/login?post_login_redirect_url=https%3A%2F%2Fwww.academia.edu%2F6757300%2FAssociation_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis%3Fshow_translation%3Dtrue"; window.loswp.previewableAttachments = [{"id":33468095,"identifier":"Attachment_33468095","shouldShowBulkDownload":false}]; window.loswp.shouldDetectTimezone = true; window.loswp.shouldShowBulkDownload = true; window.loswp.showSignupCaptcha = false window.loswp.willEdgeCache = false; window.loswp.work = {"work":{"id":6757300,"created_at":"2014-04-14T16:12:31.293-07:00","from_world_paper_id":null,"updated_at":"2024-11-18T17:57:09.016-08:00","_data":{"grobid_abstract":"Decision making and understanding the behavior of the customer has become vital and challenging problem for organizations to sustain their position in the competitive markets. Technological innovations have paved breakthrough in faster processing of queries and sub-second response time. Data mining tools have become surest weapon for analyzing huge amount of data and breakthrough in making correct decisions. The objective of this paper is to analyze the huge amount of data thereby exploiting the consumer behavior and make the correct decision leading to competitive edge over rivals. Experimental analysis has been done employing association rules using Market Basket Analysis to prove its worth over the conventional methodologies.","grobid_abstract_attachment_id":"33468095"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Association Rule – Extracting Knowledge Using Market Basket Analysis","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [7940458]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loswp.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":33468095,"attachmentType":"pdf"}"><img alt="First page of “Association Rule – Extracting Knowledge Using Market Basket Analysis”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/33468095/mini_magick20180818-23700-1rtqin9.png?1534583750" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/assets/single_work_splash/adobe.icon-574afd46eb6b03a77a153a647fb47e30546f9215c0ee6a25df597a779717f9ef.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Association Rule – Extracting Knowledge Using Market Basket Analysis</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="7940458" href="https://unishivaji.academia.edu/AbhijitRaorane"><img alt="Profile image of Abhijit Raorane" class="ds-work-card--author-avatar" src="//a.academia-assets.com/images/s65_no_pic.png" />Abhijit Raorane</a></div><div class="ds-work-card--detail"><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">9 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 6757300; const worksViewsPath = "/v0/works/views?subdomain_param=api&work_ids%5B%5D=6757300"; const getWorkViews = async (workId) => { const response = await fetch(worksViewsPath); if (!response.ok) { throw new Error('Failed to load work views'); } const data = await response.json(); return data.views[workId]; }; // Get the view count for the work - we send this immediately rather than waiting for // the DOM to load, so it can be available as soon as possible (but without holding up // the backend or other resource requests, because it's a bit expensive and not critical). const viewCount = await getWorkViews(workId); const updateViewCount = (viewCount) => { const viewCountNumber = Number(viewCount); if (!viewCountNumber) { throw new Error('Failed to parse view count'); } const commaizedViewCount = viewCountNumber.toLocaleString(); const viewCountBody = document.getElementById('work-metadata-view-count'); if (viewCountBody) { viewCountBody.textContent = `${commaizedViewCount} views`; } else { throw new Error('Failed to find work views element'); } }; // If the DOM is still loading, wait for it to be ready before updating the view count. if (document.readyState === "loading") { document.addEventListener('DOMContentLoaded', () => { updateViewCount(viewCount); }); // Otherwise, just update it immediately. } else { updateViewCount(viewCount); } })();</script></div><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":33468095,"attachmentType":"pdf","workUrl":"https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":33468095,"attachmentType":"pdf","workUrl":"https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div></div><div data-auto_select="false" data-client_id="331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b" data-doc_id="33468095" data-landing_url="https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis" data-login_uri="https://www.academia.edu/registrations/google_one_tap" data-moment_callback="onGoogleOneTapEvent" id="g_id_onload"></div><div class="ds-top-related-works--grid-container"><div class="ds-related-content--container ds-top-related-works--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="0" data-entity-id="8739333" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/8739333/Data_Mining_in_Market_Basket_Transaction_An_Association_Rule_Mining_Approach">Data Mining in Market Basket Transaction: An Association Rule Mining Approach</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="8929169" href="https://kwasu.academia.edu/SulaimanOlaniyiAbdulsalam">Sulaiman Olaniyi Abdulsalam</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Data Mining in Market Basket Transaction: An Association Rule Mining Approach","attachmentId":35091128,"attachmentType":"pdf","work_url":"https://www.academia.edu/8739333/Data_Mining_in_Market_Basket_Transaction_An_Association_Rule_Mining_Approach","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/8739333/Data_Mining_in_Market_Basket_Transaction_An_Association_Rule_Mining_Approach"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="43624322" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/43624322/AN_OVERVIEW_OF_ASSOCIATION_RULE_MINING_ARM_ALGORITHMS_FOR_MARKET_BASKET_ANALYSIS_MBA">AN OVERVIEW OF ASSOCIATION RULE MINING (ARM) ALGORITHMS FOR MARKET BASKET ANALYSIS (MBA</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="161643547" href="https://gurunanakinstitutions.academia.edu/JREAS_YCCE">Journal of Research in Engineering and Applied Sciences by Yeshwantrao Chavan College of Engineering, Nagpur</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of Research in Engineering and Applied Sciences, 2017</p><p class="ds-related-work--abstract ds2-5-body-sm">Data mining is a technique that has become a widely accepted procedure for organizations in sourcing for data and processing it for decision making. Association rule mining is an aspect of data mining that has revolutionized the area of predictive modelling paving way for data mining technique to become the recommended method for business owners to evaluate organisational performance. Association rule mining (ARM) give top managers the opportunity to make informed business decisions by anticipating future movements and behaviours of customers. Market basket analysis (MBA) is paving the path in business as it has become the most widely used areas of data mining in marketing. This study defines association rule mining as a technique used to extract important patterns from existing information which enables better decision making in an establishment. MBA is a marketing strategy used by various organizations to find the optimal environments to advertise merchandise. A market basket comprises of products picked by a customer during the visit to a superstore. These work specifically focus on association rule mining algorithms and its application to MBA. This paper presents a critical review of various ARM algorithms, comparing each of the algorithms, and considering the merit and demerit of each. The outcome of the study shows that choosing an ARM algorithm for MBA depends on the data set size and the application area of MBA that the algorithm will be used, this is because according to the no free lunch theorem which state that no algorithm is guaranteed to outperform others in all domains hence the need for this study, to determine the performance of the algorithms. The study concluded by recommending a hybrid algorithm to be used for ARM in MBA systems.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"AN OVERVIEW OF ASSOCIATION RULE MINING (ARM) ALGORITHMS FOR MARKET BASKET ANALYSIS (MBA","attachmentId":63924986,"attachmentType":"pdf","work_url":"https://www.academia.edu/43624322/AN_OVERVIEW_OF_ASSOCIATION_RULE_MINING_ARM_ALGORITHMS_FOR_MARKET_BASKET_ANALYSIS_MBA","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/43624322/AN_OVERVIEW_OF_ASSOCIATION_RULE_MINING_ARM_ALGORITHMS_FOR_MARKET_BASKET_ANALYSIS_MBA"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="251611" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/251611/Market_Basket_Analysis_for_Data_Mining">Market Basket Analysis for Data Mining</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="208856" href="https://boun.academia.edu/Ayd%C4%B1nUla%C5%9F">Aydın Ulaş</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2001</p><p class="ds-related-work--abstract ds2-5-body-sm">Most of the established companies have accumulated masses of data from their customers for decades. With the e-commerce applications growing rapidly, the companies will have a significant amount of data in months not in years. Data Mining, also known as Knowledge Discovery in Databases (KDD), is to find trends, patterns, correlations, anomalies in these databases which can help us to make accurate future decisions. Mining Association Rules is one of the main application areas of Data Mining. Given a set of customer transactions on items, the aim is to find correlations between the sales of items. We consider Association Mining in large database of customer transactions. We give an overview of the problem and explain approaches that have been used to attack this problem. We then give the description of the Apriori Algorithm and show results that are taken from Gima Türk A.Ş. a large Turkish supermarket chain. We also use two statistical methods: Principal Component Analysis and k-means to detect correlations between sets of items.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Market Basket Analysis for Data Mining","attachmentId":37241584,"attachmentType":"pdf","work_url":"https://www.academia.edu/251611/Market_Basket_Analysis_for_Data_Mining","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/251611/Market_Basket_Analysis_for_Data_Mining"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="122540583" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/122540583/Market_basket_analysis_with_association_rules">Market basket analysis with association rules</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="171538252" href="https://independent.academia.edu/MarcosMart%C3%ADnez64">Marcos Martínez</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Communications in Statistics - Theory and Methods, 2020</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Market basket analysis with association rules","attachmentId":117182439,"attachmentType":"pdf","work_url":"https://www.academia.edu/122540583/Market_basket_analysis_with_association_rules","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/122540583/Market_basket_analysis_with_association_rules"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="73783800" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/73783800/A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm">A Study on Market Basket Analysis Using a Data Mining Algorithm</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="84554443" href="https://jntuh.academia.edu/MurlidherMourya">Murlidher Mourya</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2013</p><p class="ds-related-work--abstract ds2-5-body-sm">Association rule mining is the power ful tool now a days in Data mining. It identifies the correlation between the items in large databases. A typical example of Association rule mining is Market Basket analysis. In this method or approach it examines the buying habits of the customers by identifying the associations among the items purchased by the customers in their baskets. This helps to increase in the sales of a particular product by identifying the frequent items purchased by the customers. This paper mainly focuses on the study of the existing data mining algorithm for Market Basket data.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Study on Market Basket Analysis Using a Data Mining Algorithm","attachmentId":82170490,"attachmentType":"pdf","work_url":"https://www.academia.edu/73783800/A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/73783800/A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="6561335" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/6561335/International_Journal_of_Emerging_Technology_and_Advanced_Engineering_A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm">International Journal of Emerging Technology and Advanced Engineering A Study on Market Basket Analysis Using a Data Mining Algorithm</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="10537227" href="https://independent.academia.edu/AbhiArya">Abhi Arya</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"International Journal of Emerging Technology and Advanced Engineering A Study on Market Basket Analysis Using a Data Mining Algorithm","attachmentId":33320967,"attachmentType":"pdf","work_url":"https://www.academia.edu/6561335/International_Journal_of_Emerging_Technology_and_Advanced_Engineering_A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/6561335/International_Journal_of_Emerging_Technology_and_Advanced_Engineering_A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="83804620" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/83804620/A_Technical_Analysis_of_Market_Basket_by_using_Association_Rule_Mining_and_Apriori_Algorithm">A Technical Analysis of Market Basket by using Association Rule Mining and Apriori Algorithm</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="23540429" href="https://rvsgroup.academia.edu/GracePadma">Grace Padma</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2017</p><p class="ds-related-work--abstract ds2-5-body-sm">Data mining refers to extracting knowledge from large amount of data. Market basket analysis is a data mining technique to discover associations between datasets. Association rule mining identifies relationship between a large set of data items. When large quantity of data is constantly obtained and stored in databases, several industries is becoming concerned in mining association rules from their databases. For example, the detection of interesting association relationships between large quantities of business transaction data can help in catalog design, cross-marketing and various businesses decision making processes. A typical example of association rule mining is market basket analysis. This method examines customer buying patterns by identifying associations among various items that customers place in their shopping baskets. The identification of such associations can assist retailers expand marketing strategies by gaining insight into which items are frequently purchased by c...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Technical Analysis of Market Basket by using Association Rule Mining and Apriori Algorithm","attachmentId":89031927,"attachmentType":"pdf","work_url":"https://www.academia.edu/83804620/A_Technical_Analysis_of_Market_Basket_by_using_Association_Rule_Mining_and_Apriori_Algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/83804620/A_Technical_Analysis_of_Market_Basket_by_using_Association_Rule_Mining_and_Apriori_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="83319560" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/83319560/Market_basket_analysis_of_administrative_patterns_data_of_consumer_purchases_using_data_mining_technology">Market basket analysis of administrative patterns data of consumer purchases using data mining technology</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="195040721" href="https://independent.academia.edu/LukmanSamboteng">Lukman Samboteng</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of Applied Engineering Science, 2022</p><p class="ds-related-work--abstract ds2-5-body-sm">Food is the ingredient that enables people to grow, develop, and achieve. For this reason, food quality and types of food must be considered so that they are safe for consumption and managed. Some plant-based foodstuffs are often processed and consumed by the community, even the most needed in food processing. In this case, the research was carried out using data mining with market basket analysis algorithms to obtain very valuable information to decide the inventory of the type of material needed. Market Based Analysis method is used to analyze all data and create patterns for each data. One method of Market Based Analysis in question is the association rule with a priori algorithm. This algorithm produces sales transactions with strong associations between items in the transaction which are used as sales recommendations that help users (owners) get recommendations when users see details of the itemset purchased. From the results of the trials in this study, it was found that the g...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Market basket analysis of administrative patterns data of consumer purchases using data mining technology","attachmentId":88703965,"attachmentType":"pdf","work_url":"https://www.academia.edu/83319560/Market_basket_analysis_of_administrative_patterns_data_of_consumer_purchases_using_data_mining_technology","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/83319560/Market_basket_analysis_of_administrative_patterns_data_of_consumer_purchases_using_data_mining_technology"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="122197960" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/122197960/An_Overview_of_Classification_Rule_and_Association_Rule_Mining">An Overview of Classification Rule and Association Rule Mining</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="319147035" href="https://osmania.academia.edu/DrRameshG">Dr. Ramesh G</a></div><p class="ds-related-work--metadata ds2-5-body-xs">IJSRCSEIT, 2018</p><p class="ds-related-work--abstract ds2-5-body-sm">In this study, we focused on how data mining can be applied in Market Basket Analysis to identify new trend sand purchasing patterns of customers. Data Mining is the process of extracting useful information from a large dataset. We are here using Association Rule to identify the relationship between different products and Classification Rule on the consumers to distinguish them on the basis of pre-defined parameters. The most important information discovered from the combination of these two algorithms supports the retailers in decision making and hence increase their sales.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"An Overview of Classification Rule and Association Rule Mining","attachmentId":116913577,"attachmentType":"pdf","work_url":"https://www.academia.edu/122197960/An_Overview_of_Classification_Rule_and_Association_Rule_Mining","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/122197960/An_Overview_of_Classification_Rule_and_Association_Rule_Mining"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="7558583" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/7558583/A_Survey_on_Data_Mining_Algorithm_for_Market_Basket_Analysis">A Survey on Data Mining Algorithm for Market Basket Analysis</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="13581803" href="https://uns-id.academia.edu/WinPF">Win PF</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Survey on Data Mining Algorithm for Market Basket Analysis","attachmentId":34118919,"attachmentType":"pdf","work_url":"https://www.academia.edu/7558583/A_Survey_on_Data_Mining_Algorithm_for_Market_Basket_Analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/7558583/A_Survey_on_Data_Mining_Algorithm_for_Market_Basket_Analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":33468095,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":33468095,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_33468095" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. You can download the paper by clicking the button above.</p></div></div></div></div><div class="ds-sidebar--container js-work-sidebar"><div class="ds-related-content--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="0" data-entity-id="43851608" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/43851608/Association_Rule_Mining_for_Market_Basket_Analysis">Association Rule Mining for Market Basket Analysis</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="138807358" href="https://manit.academia.edu/ADutta">Abhishek Dutta</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2020</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Association Rule Mining for Market Basket Analysis","attachmentId":64174272,"attachmentType":"pdf","work_url":"https://www.academia.edu/43851608/Association_Rule_Mining_for_Market_Basket_Analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/43851608/Association_Rule_Mining_for_Market_Basket_Analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="1" data-entity-id="65233623" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/65233623/A_Comparative_Study_of_Association_Mining_Algorithms_for_Market_Basket_Analysis">A Comparative Study of Association Mining Algorithms for Market Basket Analysis</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="180712307" href="https://independent.academia.edu/JoshiIshwari">Ishwari Joshi</a></div><p class="ds-related-work--metadata ds2-5-body-xs">International Journal of Advance Research and Innovative Ideas in Education, 2017</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Comparative Study of Association Mining Algorithms for Market Basket Analysis","attachmentId":77031134,"attachmentType":"pdf","work_url":"https://www.academia.edu/65233623/A_Comparative_Study_of_Association_Mining_Algorithms_for_Market_Basket_Analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/65233623/A_Comparative_Study_of_Association_Mining_Algorithms_for_Market_Basket_Analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="2" data-entity-id="6608499" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/6608499/A_new_scheme_for_extracting_association_rules_market_basket_analysis_case_study">A new scheme for extracting association rules: market basket analysis case study</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="10681530" href="https://malaya.academia.edu/SooHyeZarZai">Soo Hye Zar Zai</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A new scheme for extracting association rules: market basket analysis case study","attachmentId":33352125,"attachmentType":"pdf","work_url":"https://www.academia.edu/6608499/A_new_scheme_for_extracting_association_rules_market_basket_analysis_case_study","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/6608499/A_new_scheme_for_extracting_association_rules_market_basket_analysis_case_study"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="3" data-entity-id="36776617" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/36776617/Automated_Market_Basket_Analysis_System">Automated Market Basket Analysis System</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="16267191" href="https://babcock.academia.edu/OkoroRaymondUncleray">Okoro U Raymond</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Automated Market Basket Analysis System","attachmentId":56724346,"attachmentType":"pdf","work_url":"https://www.academia.edu/36776617/Automated_Market_Basket_Analysis_System","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/36776617/Automated_Market_Basket_Analysis_System"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="4" data-entity-id="78003729" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/78003729/Study_of_application_of_data_mining_market_basket_analysis_for_knowing_sales_pattern_association_of_items_at_the_O_Fish_restaurant_using_apriori_algorithm">Study of application of data mining market basket analysis for knowing sales pattern (association of items) at the O! Fish restaurant using apriori algorithm</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="32637228" href="https://buddhidharma.academia.edu/YohanesIsharianto">Yohanes Isharianto</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of Physics: Conference Series, 2019</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Study of application of data mining market basket analysis for knowing sales pattern (association of items) at the O! Fish restaurant using apriori algorithm","attachmentId":85201079,"attachmentType":"pdf","work_url":"https://www.academia.edu/78003729/Study_of_application_of_data_mining_market_basket_analysis_for_knowing_sales_pattern_association_of_items_at_the_O_Fish_restaurant_using_apriori_algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/78003729/Study_of_application_of_data_mining_market_basket_analysis_for_knowing_sales_pattern_association_of_items_at_the_O_Fish_restaurant_using_apriori_algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="5" data-entity-id="94724180" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/94724180/Discovering_market_basket_patterns_using_hierarchical_association_rules">Discovering market basket patterns using hierarchical association rules</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="190937307" href="https://independent.academia.edu/AdelaHas">Adela Has</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Croatian Operational Research Review, 2015</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Discovering market basket patterns using hierarchical association rules","attachmentId":97102351,"attachmentType":"pdf","work_url":"https://www.academia.edu/94724180/Discovering_market_basket_patterns_using_hierarchical_association_rules","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/94724180/Discovering_market_basket_patterns_using_hierarchical_association_rules"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="6" data-entity-id="89538173" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/89538173/Market_Basket_Analysis_A_Data_Mining_Tool_for_Maximizing_Sales_and_Customer_Support">Market Basket Analysis: A Data Mining Tool for Maximizing Sales & Customer Support</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="2872447" href="https://amie.academia.edu/KalpanaSalunkhe">Kalpana Salunkhe</a></div><p class="ds-related-work--metadata ds2-5-body-xs">international journal of research in computer application & management, 2012</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Market Basket Analysis: A Data Mining Tool for Maximizing Sales \u0026 Customer Support","attachmentId":93325636,"attachmentType":"pdf","work_url":"https://www.academia.edu/89538173/Market_Basket_Analysis_A_Data_Mining_Tool_for_Maximizing_Sales_and_Customer_Support","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/89538173/Market_Basket_Analysis_A_Data_Mining_Tool_for_Maximizing_Sales_and_Customer_Support"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="7" data-entity-id="88871146" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/88871146/Use_of_Association_Rule_Mining_within_the_Framework_of_a_Customer_Oriented_Approach">Use of Association Rule Mining within the Framework of a Customer-Oriented Approach</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="101197294" href="https://cumhuriyet.academia.edu/MehmetAliAlan">Mehmet Ali Alan</a></div><p class="ds-related-work--metadata ds2-5-body-xs">European Scientific Journal, ESJ, 2016</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Use of Association Rule Mining within the Framework of a Customer-Oriented Approach","attachmentId":92775489,"attachmentType":"pdf","work_url":"https://www.academia.edu/88871146/Use_of_Association_Rule_Mining_within_the_Framework_of_a_Customer_Oriented_Approach","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/88871146/Use_of_Association_Rule_Mining_within_the_Framework_of_a_Customer_Oriented_Approach"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="8" data-entity-id="88754820" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/88754820/Basket_Market_Analysis_Using_R_Based_Apriori_Algorithm_to_Find_Information_from_Sales_Data">Basket Market Analysis Using R-Based Apriori Algorithm to Find Information from Sales Data</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="99479654" href="https://independent.academia.edu/IrvanSutarha">Irvan Sutarha</a></div><p class="ds-related-work--metadata ds2-5-body-xs">INTERNATIONAL JOURNAL ENGINEERING AND APPLIED TECHNOLOGY (IJEAT)</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Basket Market Analysis Using R-Based Apriori Algorithm to Find Information from Sales Data","attachmentId":92670222,"attachmentType":"pdf","work_url":"https://www.academia.edu/88754820/Basket_Market_Analysis_Using_R_Based_Apriori_Algorithm_to_Find_Information_from_Sales_Data","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/88754820/Basket_Market_Analysis_Using_R_Based_Apriori_Algorithm_to_Find_Information_from_Sales_Data"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="9" data-entity-id="56525196" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/56525196/IRJET_MARKET_BASKET_ANALYSIS_USING_MACHINE_LEARNING_ALGORITHMS">IRJET- MARKET BASKET ANALYSIS USING MACHINE LEARNING ALGORITHMS</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="31493941" href="https://irjet.academia.edu/IRJET">IRJET Journal</a></div><p class="ds-related-work--metadata ds2-5-body-xs">IRJET, 2021</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"IRJET- MARKET BASKET ANALYSIS USING MACHINE LEARNING ALGORITHMS","attachmentId":71869468,"attachmentType":"pdf","work_url":"https://www.academia.edu/56525196/IRJET_MARKET_BASKET_ANALYSIS_USING_MACHINE_LEARNING_ALGORITHMS","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/56525196/IRJET_MARKET_BASKET_ANALYSIS_USING_MACHINE_LEARNING_ALGORITHMS"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="10" data-entity-id="114931136" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/114931136/Market_Basket_Analysis_using_Apriori_Algorithm">Market Basket Analysis using Apriori Algorithm</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="237720281" href="https://independent.academia.edu/DrYojnaArora">Dr. Yojna Arora</a></div><p class="ds-related-work--metadata ds2-5-body-xs">International Journal of Innovative Research in Computer Science &amp; Technology</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Market Basket Analysis using Apriori Algorithm","attachmentId":111488001,"attachmentType":"pdf","work_url":"https://www.academia.edu/114931136/Market_Basket_Analysis_using_Apriori_Algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/114931136/Market_Basket_Analysis_using_Apriori_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="11" data-entity-id="7655491" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/7655491/A_Survey_on_Algorithms_for_Market_Basket_Analysis">A Survey on Algorithms for Market Basket Analysis</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="4738535" href="https://ijarcsms.academia.edu/ijarcsms">International Journal of Advance Research in Computer Science and Management Studies [IJARCSMS] ijarcsms.com</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Survey on Algorithms for Market Basket Analysis","attachmentId":34193817,"attachmentType":"pdf","work_url":"https://www.academia.edu/7655491/A_Survey_on_Algorithms_for_Market_Basket_Analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/7655491/A_Survey_on_Algorithms_for_Market_Basket_Analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="12" data-entity-id="72519122" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/72519122/ASSOCIATION_RULES_AND_MARKET_BASKET_ANALYSIS_A_CASE_STUDY_IN_RETAIL_SECTOR_P%C4%B1nar_YAZGAN_Assist">ASSOCIATION RULES AND MARKET BASKET ANALYSIS : A CASE STUDY IN RETAIL SECTOR Pınar YAZGAN Assist</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="40618515" href="https://independent.academia.edu/YazganP">Pınar Yazgan</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2016</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"ASSOCIATION RULES AND MARKET BASKET ANALYSIS : A CASE STUDY IN RETAIL SECTOR Pınar YAZGAN Assist","attachmentId":81414867,"attachmentType":"pdf","work_url":"https://www.academia.edu/72519122/ASSOCIATION_RULES_AND_MARKET_BASKET_ANALYSIS_A_CASE_STUDY_IN_RETAIL_SECTOR_P%C4%B1nar_YAZGAN_Assist","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/72519122/ASSOCIATION_RULES_AND_MARKET_BASKET_ANALYSIS_A_CASE_STUDY_IN_RETAIL_SECTOR_P%C4%B1nar_YAZGAN_Assist"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="13" data-entity-id="37854127" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/37854127/Data_Mining_For_Supermarket_Sale_Analysis_Using_Association_Rule">Data Mining For Supermarket Sale Analysis Using Association Rule</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="94505566" href="https://gtu-in.academia.edu/siddharthgaraniya">siddharth garaniya</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2018</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Data Mining For Supermarket Sale Analysis Using Association Rule","attachmentId":57858626,"attachmentType":"pdf","work_url":"https://www.academia.edu/37854127/Data_Mining_For_Supermarket_Sale_Analysis_Using_Association_Rule","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/37854127/Data_Mining_For_Supermarket_Sale_Analysis_Using_Association_Rule"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="14" data-entity-id="20386264" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/20386264/Association_Rules_in_Data_Mining_An_Application_on_a_Clothing_and_Accessory_Specialty_Store">Association Rules in Data Mining: An Application on a Clothing and Accessory Specialty Store</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="25345142" href="https://osmaniye.academia.edu/MUTLUYuKSELAVCILAR">Prof. Dr. MUTLU YUKSEL AVCILAR</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Association Rules in Data Mining: An Application on a Clothing and Accessory Specialty Store","attachmentId":41331866,"attachmentType":"pdf","work_url":"https://www.academia.edu/20386264/Association_Rules_in_Data_Mining_An_Application_on_a_Clothing_and_Accessory_Specialty_Store","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/20386264/Association_Rules_in_Data_Mining_An_Application_on_a_Clothing_and_Accessory_Specialty_Store"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="15" data-entity-id="96947096" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/96947096/Association_Rules_Mining_on_Retail_Data">Association Rules Mining on Retail Data</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="249485603" href="https://independent.academia.edu/HaticeDa%C4%9Faslan%C4%B1">Hatice Dağaslanı</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Ekoist: Journal of Econometrics and Statistics</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Association Rules Mining on Retail Data","attachmentId":98703728,"attachmentType":"pdf","work_url":"https://www.academia.edu/96947096/Association_Rules_Mining_on_Retail_Data","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/96947096/Association_Rules_Mining_on_Retail_Data"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="16" data-entity-id="108853635" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/108853635/MBA_Market_Basket_Analysis_Using_Frequent_Pattern_Mining_Techniques">MBA: Market Basket Analysis Using Frequent Pattern Mining Techniques</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="56285868" href="https://alazhari.academia.edu/SallamFageeri">Sallam Fageeri</a></div><p class="ds-related-work--metadata ds2-5-body-xs">International Journal on Recent and Innovation Trends in Computing and Communication, 2023</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"MBA: Market Basket Analysis Using Frequent Pattern Mining Techniques","attachmentId":107135377,"attachmentType":"pdf","work_url":"https://www.academia.edu/108853635/MBA_Market_Basket_Analysis_Using_Frequent_Pattern_Mining_Techniques","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/108853635/MBA_Market_Basket_Analysis_Using_Frequent_Pattern_Mining_Techniques"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="17" data-entity-id="82509113" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/82509113/A_Radical_Approach_for_Market_Basket_Analysis_under_the_Framework_of_Binary_Transaction_based_improved_Apriori_Algorithm">A Radical Approach for Market Basket Analysis under the Framework of Binary Transaction based improved Apriori Algorithm</a><div class="ds-related-work--metadata"><a class="js-related-work-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="106865757" href="https://iiests.academia.edu/ApurbaPaul">Apurba Paul</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Ijca Proceedings on Computing Communication and Sensor Network 2013, 2013</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Radical Approach for Market Basket Analysis under the Framework of Binary Transaction based improved Apriori Algorithm","attachmentId":88195917,"attachmentType":"pdf","work_url":"https://www.academia.edu/82509113/A_Radical_Approach_for_Market_Basket_Analysis_under_the_Framework_of_Binary_Transaction_based_improved_Apriori_Algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-related-work-grid-card-view-pdf" href="https://www.academia.edu/82509113/A_Radical_Approach_for_Market_Basket_Analysis_under_the_Framework_of_Binary_Transaction_based_improved_Apriori_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div><div class="ds-related-content--container"><h2 class="ds-related-content--heading">Related topics</h2><div class="ds-research-interests--pills-container"><a class="js-related-research-interest ds-research-interests--pill" data-entity-id="1681" href="https://www.academia.edu/Documents/in/Decision_Making">Decision Making</a><a class="js-related-research-interest ds-research-interests--pill" data-entity-id="2009" href="https://www.academia.edu/Documents/in/Data_Mining">Data Mining</a><a class="js-related-research-interest ds-research-interests--pill" data-entity-id="611635" href="https://www.academia.edu/Documents/in/Market_Basket_Analysis">Market Basket Analysis</a><a class="js-related-research-interest ds-research-interests--pill" data-entity-id="649002" href="https://www.academia.edu/Documents/in/Association_Rule">Association Rule</a></div></div></div></div></div><div class="footer--content"><ul class="footer--main-links hide-on-mobile"><li><a href="https://www.academia.edu/about">About</a></li><li><a href="https://www.academia.edu/press">Press</a></li><li><a rel="nofollow" href="https://medium.com/academia">Blog</a></li><li><a href="https://www.academia.edu/documents">Papers</a></li><li><a href="https://www.academia.edu/topics">Topics</a></li><li><a href="https://www.academia.edu/hiring"><svg style="width: 13px; height: 13px; position: relative; bottom: -1px;" aria-hidden="true" focusable="false" data-prefix="fas" data-icon="briefcase" class="svg-inline--fa fa-briefcase fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M320 336c0 8.84-7.16 16-16 16h-96c-8.84 0-16-7.16-16-16v-48H0v144c0 25.6 22.4 48 48 48h416c25.6 0 48-22.4 48-48V288H320v48zm144-208h-80V80c0-25.6-22.4-48-48-48H176c-25.6 0-48 22.4-48 48v48H48c-25.6 0-48 22.4-48 48v80h512v-80c0-25.6-22.4-48-48-48zm-144 0H192V96h128v32z"></path></svg> <strong>We're Hiring!</strong></a></li><li><a href="https://support.academia.edu/"><svg style="width: 12px; height: 12px; position: relative; bottom: -1px;" aria-hidden="true" focusable="false" data-prefix="fas" data-icon="question-circle" class="svg-inline--fa fa-question-circle fa-w-16" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M504 256c0 136.997-111.043 248-248 248S8 392.997 8 256C8 119.083 119.043 8 256 8s248 111.083 248 248zM262.655 90c-54.497 0-89.255 22.957-116.549 63.758-3.536 5.286-2.353 12.415 2.715 16.258l34.699 26.31c5.205 3.947 12.621 3.008 16.665-2.122 17.864-22.658 30.113-35.797 57.303-35.797 20.429 0 45.698 13.148 45.698 32.958 0 14.976-12.363 22.667-32.534 33.976C247.128 238.528 216 254.941 216 296v4c0 6.627 5.373 12 12 12h56c6.627 0 12-5.373 12-12v-1.333c0-28.462 83.186-29.647 83.186-106.667 0-58.002-60.165-102-116.531-102zM256 338c-25.365 0-46 20.635-46 46 0 25.364 20.635 46 46 46s46-20.636 46-46c0-25.365-20.635-46-46-46z"></path></svg> <strong>Help Center</strong></a></li></ul><ul class="footer--research-interests"><li>Find new research papers in:</li><li><a href="https://www.academia.edu/Documents/in/Physics">Physics</a></li><li><a href="https://www.academia.edu/Documents/in/Chemistry">Chemistry</a></li><li><a href="https://www.academia.edu/Documents/in/Biology">Biology</a></li><li><a href="https://www.academia.edu/Documents/in/Health_Sciences">Health Sciences</a></li><li><a href="https://www.academia.edu/Documents/in/Ecology">Ecology</a></li><li><a href="https://www.academia.edu/Documents/in/Earth_Sciences">Earth Sciences</a></li><li><a href="https://www.academia.edu/Documents/in/Cognitive_Science">Cognitive Science</a></li><li><a href="https://www.academia.edu/Documents/in/Mathematics">Mathematics</a></li><li><a href="https://www.academia.edu/Documents/in/Computer_Science">Computer Science</a></li></ul><ul class="footer--legal-links hide-on-mobile"><li><a href="https://www.academia.edu/terms">Terms</a></li><li><a href="https://www.academia.edu/privacy">Privacy</a></li><li><a href="https://www.academia.edu/copyright">Copyright</a></li><li>Academia ©2024</li></ul></div> </body> </html>