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Search Ads 360 API | Google for Developers
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type="application/opensearchdescription+xml" title="Google for Developers" href="https://developers.google.com/s/opensearch.xml"> <link rel="alternate" hreflang="en" href="https://developers.google.com/search-ads" /><link rel="alternate" hreflang="x-default" href="https://developers.google.com/search-ads" /><link rel="alternate" hreflang="ar" href="https://developers.google.com/search-ads?hl=ar" /><link rel="alternate" hreflang="bn" href="https://developers.google.com/search-ads?hl=bn" /><link rel="alternate" hreflang="zh-Hans" href="https://developers.google.com/search-ads?hl=zh-cn" /><link rel="alternate" hreflang="zh-Hant" href="https://developers.google.com/search-ads?hl=zh-tw" /><link rel="alternate" hreflang="fa" href="https://developers.google.com/search-ads?hl=fa" /><link rel="alternate" hreflang="fr" href="https://developers.google.com/search-ads?hl=fr" /><link rel="alternate" hreflang="de" href="https://developers.google.com/search-ads?hl=de" /><link rel="alternate" hreflang="he" href="https://developers.google.com/search-ads?hl=he" /><link rel="alternate" hreflang="hi" href="https://developers.google.com/search-ads?hl=hi" /><link rel="alternate" hreflang="id" href="https://developers.google.com/search-ads?hl=id" /><link rel="alternate" hreflang="it" href="https://developers.google.com/search-ads?hl=it" /><link rel="alternate" hreflang="ja" href="https://developers.google.com/search-ads?hl=ja" /><link rel="alternate" hreflang="ko" href="https://developers.google.com/search-ads?hl=ko" /><link rel="alternate" hreflang="pl" href="https://developers.google.com/search-ads?hl=pl" /><link rel="alternate" hreflang="pt-BR" href="https://developers.google.com/search-ads?hl=pt-br" /><link rel="alternate" hreflang="ru" href="https://developers.google.com/search-ads?hl=ru" /><link rel="alternate" hreflang="es-419" href="https://developers.google.com/search-ads?hl=es-419" /><link rel="alternate" hreflang="th" href="https://developers.google.com/search-ads?hl=th" /><link rel="alternate" hreflang="tr" href="https://developers.google.com/search-ads?hl=tr" /><link rel="alternate" hreflang="vi" href="https://developers.google.com/search-ads?hl=vi" /><title>Search Ads 360 API | Google for Developers</title> <meta property="og:title" content="Search Ads 360 API | Google for Developers"><meta name="description" content="Create, manage, and track high-impact campaigns across multiple search engines with one centralized tool."> <meta property="og:description" content="Create, manage, and track high-impact campaigns across multiple search engines with one centralized tool."><meta property="og:url" content="https://developers.google.com/search-ads"><meta property="og:image" content="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/opengraph/google-blue.png"> <meta property="og:image:width" content="1200"> <meta 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button" visually-hidden aria-label="Open menu"> </button> <div class="devsite-product-name-wrapper"> <a href="https://developers.google.com/search-ads"> <div class="devsite-product-logo-container" size="medium" > <picture> <img class="devsite-product-logo" alt="Search Ads 360 API" src="https://www.gstatic.com/images/branding/product/1x/search_ads_360_24dp.png" srcset=" https://www.gstatic.com/images/branding/product/1x/search_ads_360_24dp.png" sizes="64px" loading="lazy" > </picture> </div> </a> <span class="devsite-product-name"> <ul class="devsite-breadcrumb-list" > <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/search-ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="Search Ads 360 API" > <h1 class="devsite-product-name">Search Ads 360 API</h1> </a> </li> </ul> </span> </div> <div class="devsite-top-logo-row-middle"> <div class="devsite-header-upper-tabs"> </div> <devsite-search enable-signin enable-search enable-suggestions enable-query-completion project-name="Search Ads 360 API" tenant-name="Google for Developers" project-scope="/search-ads" url-scoped="https://developers.google.com/s/results/search-ads" > <form class="devsite-search-form" action="https://developers.google.com/s/results" method="GET"> <div class="devsite-search-container"> <button type="button" search-open class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Open search"></button> <div class="devsite-searchbox"> <input aria-activedescendant="" aria-autocomplete="list" aria-label="Search" aria-expanded="false" aria-haspopup="listbox" autocomplete="off" class="devsite-search-field devsite-search-query" name="q" placeholder="Search" role="combobox" type="text" value="" > <div class="devsite-search-image material-icons" aria-hidden="true"> </div> <div class="devsite-search-shortcut-icon-container" aria-hidden="true"> <kbd class="devsite-search-shortcut-icon">/</kbd> </div> </div> </div> </form> <button type="button" search-close class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Close search"></button> </devsite-search> </div> <devsite-language-selector> <ul role="presentation"> <li role="presentation"> <a role="menuitem" lang="en" >English</a> </li> <li role="presentation"> <a role="menuitem" lang="de" >Deutsch</a> </li> <li role="presentation"> <a role="menuitem" lang="es" >Español</a> </li> <li role="presentation"> <a role="menuitem" lang="es_419" >Español – América Latina</a> </li> <li role="presentation"> <a role="menuitem" lang="fr" >Français</a> </li> <li role="presentation"> <a role="menuitem" lang="id" >Indonesia</a> </li> <li role="presentation"> <a role="menuitem" lang="it" >Italiano</a> </li> <li role="presentation"> <a role="menuitem" lang="pl" >Polski</a> </li> <li role="presentation"> <a role="menuitem" lang="pt_br" >Português – Brasil</a> </li> <li role="presentation"> <a role="menuitem" lang="vi" >Tiếng Việt</a> </li> <li role="presentation"> <a role="menuitem" lang="tr" >Türkçe</a> </li> <li role="presentation"> <a role="menuitem" lang="ru" >Русский</a> </li> <li role="presentation"> <a role="menuitem" lang="he" >עברית</a> </li> <li role="presentation"> <a role="menuitem" lang="ar" >العربيّة</a> </li> <li role="presentation"> <a role="menuitem" lang="fa" >فارسی</a> </li> <li role="presentation"> <a role="menuitem" lang="hi" >हिंदी</a> </li> <li role="presentation"> <a role="menuitem" lang="bn" >বাংলা</a> </li> <li role="presentation"> <a role="menuitem" lang="th" >ภาษาไทย</a> </li> <li role="presentation"> <a role="menuitem" lang="zh_cn" >中文 – 简体</a> </li> <li role="presentation"> <a role="menuitem" lang="zh_tw" >中文 – 繁體</a> </li> <li role="presentation"> <a role="menuitem" lang="ja" >日本語</a> </li> <li role="presentation"> <a role="menuitem" lang="ko" >한국어</a> </li> </ul> </devsite-language-selector> <devsite-user enable-profiles fp-auth id="devsite-user"> <span class="button devsite-top-button" aria-hidden="true" visually-hidden>Sign in</span> </devsite-user> </div> </div> </div> <div class="devsite-collapsible-section "> <div class="devsite-header-background"> <div class="devsite-product-id-row" > <div class="devsite-product-description-row"> <div class="devsite-product-description"> Create, manage, and track high-impact campaigns across multiple search engines with one centralized tool. </div> </div> <div class="devsite-product-button-row"> <a href="https://developers.google.com/search-ads/v2/getting-started" class="button " >Get started</a> </div> </div> <div class="devsite-doc-set-nav-row"> <devsite-tabs class="lower-tabs"> <nav class="devsite-tabs-wrapper" aria-label="Lower tabs"> <tab class="devsite-active"> <a href="https://developers.google.com/search-ads" track-metadata-eventdetail="https://developers.google.com/search-ads" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - guides" track-metadata-module="primary nav" aria-label="Guides, selected" data-category="Site-Wide Custom Events" data-label="Tab: Guides" track-name="guides" > Guides </a> </tab> <tab > <a href="https://developers.google.com/search-ads/v2/reference" track-metadata-eventdetail="https://developers.google.com/search-ads/v2/reference" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - reference" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Reference" track-name="reference" > Reference </a> </tab> <tab > <a href="https://developers.google.com/search-ads/v2/troubleshooting" track-metadata-eventdetail="https://developers.google.com/search-ads/v2/troubleshooting" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - support" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Support" track-name="support" > Support </a> </tab> </nav> </devsite-tabs> </div> </div> </div> </div> </devsite-header> <devsite-book-nav scrollbars hidden> <div class="devsite-book-nav-filter" hidden> <span class="filter-list-icon material-icons" aria-hidden="true"></span> <input type="text" placeholder="Filter" aria-label="Type to filter" role="searchbox"> <span class="filter-clear-button hidden" data-title="Clear filter" aria-label="Clear filter" role="button" tabindex="0"></span> </div> <nav class="devsite-book-nav devsite-nav nocontent" aria-label="Side menu"> <div class="devsite-mobile-header"> <button type="button" id="devsite-close-nav" class="devsite-header-icon-button button-flat material-icons gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Close navigation" aria-label="Close navigation"> </button> <div class="devsite-product-name-wrapper"> <a href="https://developers.google.com/search-ads"> <div class="devsite-product-logo-container" size="medium" > <picture> <img class="devsite-product-logo" alt="Search Ads 360 API" src="https://www.gstatic.com/images/branding/product/1x/search_ads_360_24dp.png" srcset=" https://www.gstatic.com/images/branding/product/1x/search_ads_360_24dp.png" sizes="64px" loading="lazy" > </picture> </div> </a> <span class="devsite-product-name"> <ul class="devsite-breadcrumb-list" > <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/search-ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="Search Ads 360 API" > Search Ads 360 API </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> <li class="devsite-nav-item"> <a href="/search-ads" class="devsite-nav-title gc-analytics-event devsite-nav-has-children devsite-nav-active" data-category="Site-Wide Custom Events" data-label="Tab: Guides" track-name="guides" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Guides" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Guides </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/search-ads/v2/reference" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Reference" track-name="reference" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Reference" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Reference </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/search-ads/v2/troubleshooting" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Support" track-name="support" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Support" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Support </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" > <devsite-content> <article class="devsite-article"> <div class="devsite-banner devsite-banner-announcement nocontent" background="google-red" > <div class="devsite-banner-message"> <div class="devsite-banner-message-text"> The previous Search Ads 360 Reporting API is decommissioned. You can now create your reports using the <a href="https://developers.google.com/search-ads/reporting/overview">new Search Ads 360 Reporting API</a>. <p>Note that the <a href="https://developers.google.com/search-ads/v2/how-tos/conversions">Search Ads 360 Conversion API</a> is not affected and will continue to be supported. </div> </div> </div> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/search-ads" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Search Ads 360 API" > Search Ads 360 API </a> </li> </ul> </div> <devsite-feedback position="header" project-name="Search Ads 360 API" product-id="263" bucket="sa360-api-support+doc" context="Feedback link from developers.google.com" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" project-icon="https://www.gstatic.com/images/branding/product/1x/search_ads_360_24dp.png" > <button> Send feedback </button> </devsite-feedback> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded disabled> </devsite-toc> <div class="devsite-article-body clearfix devsite-no-page-title"> <section class="devsite-landing-row devsite-landing-row-3-up" header-position="top" > <div class="devsite-landing-row-inner"> <header class="devsite-landing-row-header" > <div class="devsite-landing-row-header-text"> <h2 id="automate-uploading-conversions-and-downloading-reports" data-text="Automate uploading conversions and downloading reports" tabindex="0"> Automate uploading conversions and downloading reports </h2> </div> </header> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="upload-conversions" data-text="Upload conversions" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/search-ads/v2/how-tos/conversions"> Upload conversions </a> </h3> <div class="devsite-landing-row-item-description-content"> Use the Search Ads 360 API to upload offline conversions or modify existing conversions. For example, some customers might search for products online and click on your ad, but then complete the purchase offline. To connect the dots and attribute those offline conversions to an online advertising campaign, upload conversion data to Search Ads 360. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/search-ads/v2/how-tos/conversions" class="button button-white " >Upload conversions</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="download-reports" data-text="Download reports" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/search-ads/v2/how-tos/reporting"> Download reports </a> </h3> <div class="devsite-landing-row-item-description-content"> Download reports for use in your own applications. You can combine the downloaded data with data you already have about your products, customers, and business goals (from a CRM system, for example) to produce big-picture reporting. </div> <div class="devsite-landing-row-item-buttons"> <a href="https://developers.google.com/search-ads/v2/how-tos/reporting" class="button button-white " >Download reports</a> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom" > <div class="devsite-landing-row-item-description" > <div class="devsite-landing-row-item-body"> <h3 id="a-hrefhttpsdevelopersgooglecomsearch-adsreportingoverviewannouncing-the-new-search-ads-360-reporting-apia" data-text="Announcing the new Search Ads 360 Reporting API" class="hide-from-toc no-link" tabindex="0"> <a href="https://developers.google.com/search-ads/reporting/overview">Announcing the new Search Ads 360 Reporting API</a> </h3> <div class="devsite-landing-row-item-description-content"> The new Search Ads 360 Reporting API is now available. The new API provides enhanced flexibility to build custom reports and integrate the data into your reporting applications and processes. Learn more about migrating to and using the <a href="https://developers.google.com/search-ads/reporting/overview">new Search Ads 360 Reporting API</a>. </div> </div> </div> </div> </div> </div> </section> </div> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-notification > </devsite-notification> <div class="devsite-content-data"> <template class="devsite-thumb-rating-feedback"> <devsite-feedback position="thumb-rating" project-name="Search Ads 360 API" product-id="263" bucket="sa360-api-support+doc" context="Feedback link from developers.google.com" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="thumb-rating" class="nocontent" project-icon="https://www.gstatic.com/images/branding/product/1x/search_ads_360_24dp.png" > <button> Need to tell us more? </button> </devsite-feedback> </template> <template 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