Qu'est-ce qu'un podcast ? Conseils et avantages pour les entreprises

<!DOCTYPE html> <html lang="fr" class=""> <head> <script type="text/javascript"> window.EnabledFlags = ["plums.premium_spm_contacts_default","plums.14_day_trial","plums.revert_dollar_promo","plums.fs2_preview_links","plums.use_pricing_cache_pt2","plums.react_modal_focustrap","plums.sms_v2","plums.sms_es_pricing","plums.sms_nordic_pricing","plums.discount_lander_locale","plums.update_twitter_logo","plums.algolia_partners_search","plums.swiftype_cleanup","plums.background_color_trait_hex_code_handling","plums.enable_fullstory_lazyload","plums.reduced_intl_pricing","plums.promise_polyfill_cleanup","plums.intellimize_tag","plums.intellimize_otrefresh","plums.mailchimp_branded_account_creation_experiment","plums.intellimize_offline_api","plums.enable_default_consent","plums.personalize_signup_page_title","plums.enable_discount_lander_experience","plums.integration_from_contentful","plums.migrated_integration_hydrated_from_contentful","plums.integration_dotcom_rollback_static_translations","plums.react_to_plums_header_footer_migration","plums.integrations_from_route","plums.zapier_search_card","plums.wix_idx_integration","plums.integration_detail_pages_tracking","plums.eloqua_route_field","plums.ion_full_width_placeholder","plums.invisible_recaptcha_contact_forms","plums.gen_ai_tldr_bot_experiment"]</script> <meta charset="utf-8"> <meta content="IE=edge,chrome=1" http-equiv="X-UA-Compatible"> <meta content="width=device-width, initial-scale=1" name="viewport"> <meta content="" name="verify-v1"> <meta content="" name="msvalidate.01"> <meta name="google-site-verification" content="Xg1n4sbg_Ovzp2zQ3gVV-GBaWZKQeyuePwOikbHbwDU"> <meta content="index,follow,archive" name="robots"> <meta content="fr" name="language"> <link href="https://mailchimp.com/fr/resources/what-is-a-podcast/" rel="canonical"> <script> dataLayer = [{ 'entryId': '3kzuKunwjMQKkge7wvWHKR' }]; </script> <link rel="alternate" href="https://mailchimp.com/resources/what-is-a-podcast/" hreflang="x-default"><link rel="alternate" href="https://mailchimp.com/resources/what-is-a-podcast/" hreflang="en"><link rel="alternate" href="https://mailchimp.com/es/resources/what-is-a-podcast/" hreflang="es"><link rel="alternate" href="https://mailchimp.com/fr/resources/what-is-a-podcast/" hreflang="fr"><link rel="alternate" href="https://mailchimp.com/pt-br/resources/what-is-a-podcast/" hreflang="pt-br"><link rel="alternate" href="https://mailchimp.com/de/resources/what-is-a-podcast/" hreflang="de"><link rel="alternate" href="https://mailchimp.com/it/resources/what-is-a-podcast/" hreflang="it"> <meta class="swiftype" name="path" data-type="enum" content="/resources/what-is-a-podcast/"> <meta class="swiftype" name="entry_id" data-type="enum" content="3kzuKunwjMQKkge7wvWHKR"> <meta class="swiftype" name="content_type" data-type="enum" content="article"> <meta class="swiftype" name="search_scopes" data-type="enum" content="articles"> <meta class="swiftype" name="entry_published_at" data-type="date" content="2022-12-07T05:00:00Z"> <meta class="swiftype" name="title_for_recirculation" data-type="enum" content="Qu'est-ce qu'un podcast et quelles sont les raisons de leur popularit茅聽?"> <meta class="swiftype" name="eyebrow_for_recirculation" data-type="enum" content="Explicateur de sujet"> <meta class="swiftype" name="description_for_recirculation" data-type="enum" content="Les podcasts vous permettent de partager votre contenu avec des auditeurs du monde entier. 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9.81393 8.94329 9.74381C8.89636 9.7385 8.72305 9.71885 8.72305 9.71885C8.22126 9.65084 7.93428 10.3053 8.23752 10.7542C8.43066 11.0432 8.9595 11.2312 9.49017 11.2318C10.7049 11.2318 11.6381 10.709 11.9865 10.2575C11.9973 10.2442 11.9974 10.2426 12.0136 10.2177C12.0298 10.1916 12.0172 10.1773 11.9955 10.1922C11.7121 10.3877 10.4504 11.1648 9.10392 10.9311C9.10392 10.9311 8.93967 10.904 8.78985 10.845C8.67072 10.7983 8.42165 10.683 8.39096 10.4259C9.48118 10.7654 10.1653 10.4445 10.1653 10.4445V10.4429ZM6.36034 5.52056C6.7791 5.03395 7.2917 4.61057 7.75378 4.37311C7.77003 4.36514 7.78625 4.38214 7.77903 4.39807C7.74113 4.46501 7.67075 4.60791 7.64909 4.71628C7.64548 4.73329 7.66355 4.74604 7.67619 4.73595C7.96318 4.53884 8.46136 4.32795 8.89997 4.30086C8.91983 4.29981 8.92703 4.32424 8.91259 4.33539C8.84761 4.38692 8.77545 4.45812 8.7213 4.52984C8.71227 4.54205 8.71946 4.55957 8.7357 4.55957C9.04255 4.5617 9.47759 4.67006 9.75917 4.82997C9.77722 4.8406 9.76276 4.87832 9.74291 4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=fr" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Se connecter</a> </li> <li> <a href="https://login.mailchimp.com/?locale=fr" class="ctaSecondary">Se connecter</a> </li> <li> <a href="/fr/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Essai gratuit </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <article> <header id="6aIHlBKqlQdQ99BvqVxa1s" class="articleHero " style="background-color: #d8eacc;"> <div class="articleHero__background articleHero__background--desktop"></div> <div class="articleHero__background articleHero__background--mobile"></div> <div class="layout"> <div class="content content--8of16-large"> <div class="articleHero__copyContainer fs-unmask"> <h1 class="articleHero__title h2"> Qu'est‑ce qu'un podcast ? Conseils et avantages pour les entreprises </h1> <p class="articleHero__copy h6"> Les podcasts permettent de partager votre contenu avec des auditeurs dans le monde. Poursuivez votre lecture pour en savoir plus sur les podcasts et la raison de leur succ猫s. </p> </div> </div> </div> </header> <section id="" class="layout--halfMargin articleText articleText--first fs-unmask" data-module-id="articleText" data-entry-id="5c0g7vWzBzR1oASv4gIb7P"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <p>Les podcasts ne sont pas si vieux que cela. En r茅alit茅, le mot podcast s'est d茅velopp茅 en 2004. Bien qu'ils soient une invention plut么t r茅cente, les podcasts ont eu un impact consid茅rable sur les audiences 脿 travers le monde.</p> <p>Cependant, vous vous demandez peut-锚tre ce qu'est un podcast et pourquoi cela attire tant de personnes. Les podcasts ressemblent 脿 des 茅missions radio, mais pr茅sentent des avantages uniques qui les rendent attrayants aux yeux des audiences et des cr茅ateurs de contenu.</p> <p>Il existe de nombreux types de podcasts, tous diff茅rents les uns des autres. Quelle que soit votre d茅finition du podcast, ce format m茅dia m茅rite que l'on s'y int茅resse de plus pr猫s.</p> </div> </div> </div> </section> <aside id="1nnVjuhSsaw7lP0URftlBK" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="1nnVjuhSsaw7lP0URftlBK"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/581ngUn6AEuTR0NFTh63t4/b62a6dd44beaf69fae2bd63229c3d5b0/what-is-a-podcast-graphic_-1.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/581ngUn6AEuTR0NFTh63t4/b62a6dd44beaf69fae2bd63229c3d5b0/what-is-a-podcast-graphic_-1.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/581ngUn6AEuTR0NFTh63t4/b62a6dd44beaf69fae2bd63229c3d5b0/what-is-a-podcast-graphic_-1.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/581ngUn6AEuTR0NFTh63t4/b62a6dd44beaf69fae2bd63229c3d5b0/what-is-a-podcast-graphic_-1.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/581ngUn6AEuTR0NFTh63t4/b62a6dd44beaf69fae2bd63229c3d5b0/what-is-a-podcast-graphic_-1.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/581ngUn6AEuTR0NFTh63t4/b62a6dd44beaf69fae2bd63229c3d5b0/what-is-a-podcast-graphic_-1.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/581ngUn6AEuTR0NFTh63t4/b62a6dd44beaf69fae2bd63229c3d5b0/what-is-a-podcast-graphic_-1.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="what is a podcast" width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="Comprendre les podcasts"> <div> <p class="h5">Comprendre les podcasts</p> </div> </div> </div> </div> </div> </aside> <section id="" class="layout--halfMargin articleText fs-unmask" data-module-id="articleText" data-entry-id="4xXATnWEizEfGaW6QWH0OE"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <p>Qu'est-ce qu'un podcast et comment fonctionne-t-il聽? Le podcast est tout simplement un m茅dia num茅rique consistant en des 茅pisodes audio (ou vid茅o) en lien avec un th猫me en particulier. Le pr茅sentateur d'un podcast est appel茅 le "podcasteur."</p> <p>Si de nombreuses formes de m茅dias sont difficiles d'acc猫s, le podcast est simple 脿 cr茅er. Pour d茅buter, les podcasteurs ont uniquement besoin d'un 茅quipement de base, comme un logiciel d'enregistrement et un micro. Les podcasts n'茅tant pas r茅glement茅s, tout le monde peut enregistrer et partager du contenu.</p> <p>En g茅n茅ral, les podcasteurs enregistrent et 茅ditent le contenu num茅rique, puis le partage 脿 leur audience. Ils peuvent le diffuser sur YouTube, sous forme de fichier audio sur un service d'h茅bergement de podcast (comme Apple Podcasts, Google Podcasts ou Spotify), ou partager l'茅pisode directement sur leur site Web.</p> <p>Une fois en ligne, le podcast peut attirer une audience de plusieurs fa莽ons. Les annuaires de podcasts permettent aux utilisateurs de d茅couvrir et de souscrire 脿 de nouveaux podcasts. 脡tant donn茅 que les principaux moteurs de recherche affichent les 茅pisodes de podcasts dans les r茅sultats de recherche, une strat茅gie de r茅f茅rencement robuste peut 茅galement contribuer 脿 ce que les auditeurs trouvent facilement le podcast recherch茅.</p> <h2 id="heading+l%27objectif+des+podcasts">L'objectif des podcasts</h2> <p>Tous les podcasts n'ont pas le m锚me objectif, mais, de mani猫re g茅n茅rale, ils sont une forme de divertissement. Les auditeurs en 茅coutent pour toutes sortes de raison聽: en savoir plus sur un sujet, 锚tre au fait de l'actualit茅 ou simplement pour se distraire.</p> <p>Un podcast peut 茅galement 锚tre un puissant outil marketing. Les podcasts offrent la possibilit茅 de <a href="/fr/resources/types-of-marketing/">promouvoir votre entreprise</a>, d'茅largir votre port茅e ou de vous adresser 脿 votre audience existante. Si vous parvenez 脿 cr茅er une communaut茅 autour d'un podcast, cela peut aussi vous aider 脿 instaurer la confiance.</p> <p>Aux 脡tats-Unis, on d茅nombre <a href="https://www.statista.com/forecasts/1123105/statista-amo-podcast-reach-us">plus de 100聽millions d'auditeurs actifs de podcasts</a>, et ils sont de plus en plus nombreux chaque ann茅e. Un podcast a le potentiel d'informer et d'inspirer son audience, ou offre la possibilit茅 d'interagir avec elle. Au final, c'est une fa莽on de partager du contenu. Certains pr茅f猫rent lire des articles, d'autres 茅couter du contenu. Comte tenu de leur nature flexible, les podcasts peuvent 锚tre utilis茅s de diff茅rentes fa莽ons par les podcasteurs.</p> </div> </div> </div> </section> <aside id="3S56E4Ro5bouU7lDEPLG0X" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="3S56E4Ro5bouU7lDEPLG0X"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/1Rfgol5nn6UZNGOa9K1E4B/25e087e7f194cba1661ba55c2f72bd36/what-is-a-podcast-graphic_-2.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/1Rfgol5nn6UZNGOa9K1E4B/25e087e7f194cba1661ba55c2f72bd36/what-is-a-podcast-graphic_-2.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/1Rfgol5nn6UZNGOa9K1E4B/25e087e7f194cba1661ba55c2f72bd36/what-is-a-podcast-graphic_-2.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/1Rfgol5nn6UZNGOa9K1E4B/25e087e7f194cba1661ba55c2f72bd36/what-is-a-podcast-graphic_-2.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1Rfgol5nn6UZNGOa9K1E4B/25e087e7f194cba1661ba55c2f72bd36/what-is-a-podcast-graphic_-2.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/1Rfgol5nn6UZNGOa9K1E4B/25e087e7f194cba1661ba55c2f72bd36/what-is-a-podcast-graphic_-2.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/1Rfgol5nn6UZNGOa9K1E4B/25e087e7f194cba1661ba55c2f72bd36/what-is-a-podcast-graphic_-2.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="checklist" width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="Types de podcasts"> <div> <p class="h5">Types de podcasts</p> </div> </div> </div> </div> </div> </aside> <section id="" class="layout--halfMargin articleText fs-unmask" data-module-id="articleText" data-entry-id="STj8oEqHzieJ4q9Ikxdvd"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <p>脌 l'instar des livres, des films et d'autres formes de divertissement, les podcasts abordent de nombreux th猫mes. Si le <a href="https://www.edisonresearch.com/comedy-is-top-podcast-genre-in-u-s/">contenu humoristique est le genre le plus populaire</a>, d'autres genres, tels que les documentaires criminels, l'actualit茅 et le monde de l'entreprise, rencontrent 茅galement de larges audiences.</p> <p>Si vous essayez de d茅finir ce qu'est un podcast, vous constaterez rapidement qu'il en existe sous des formes aussi multiples que vari茅es. Ils diff猫rent dans leur dur茅e, leur ton et leur format. Parmi les styles les plus populaires, citons notamment聽:</p> <h3 id="heading+conversationnel">Conversationnel</h3> <p>Un podcast conversationnel est simplement une discussion. Le pr茅sentateur d'un podcast peut discuter d'un sujet de fa莽on d茅contract茅e ou interviewer des invit茅s. Ce format ressemble 脿 une 茅mission de radio classique.</p> <h3 id="heading+monologue">Monologue</h3> <p>Les podcasts conversationnels impliquent g茅n茅ralement des co-pr茅sentateurs ou un tour de table, les podcasts de type monologue ne comprennent qu'une seule personne. Ce format ne pr茅sente pas de script et les sujets peuvent 锚tre vari茅s. Du fait que vous n'avez pas 脿 vous coordonner avec d'autres personnes, ce style de podcast peut 锚tre un moyen simple d'<a href="/fr/resources/7-ways-to-grow-your-audience/">accro卯tre votre audience</a>.</p> <h3 id="heading+r%c3%a9cit+non+fictif">R茅cit non fictif</h3> <p>Les podcasts de r茅cits non fictifs traitent d'茅v茅nements r茅els de fa莽on int茅ressante. Parmi les exemples de podcasts utilisant ce format, citons "This American Life", une c茅l猫bre 茅mission de radio et podcast qui raconte des r茅cits journalistiques dits "d'int茅r锚t humain".</p> <h3 id="heading+th%c3%a9%c3%a2tral">Th茅芒tral</h3> <p>De nombreux podcasts sont r茅els, mais des r茅cits fictifs peuvent 茅galement 锚tre diffus茅s. Certains podcasts 茅crits 脿 l'avance se d茅roulent sur plusieurs 茅pisodes, tandis que d'autres proposent des r茅cits ind茅pendants.</p> </div> </div> </div> </section> <section class="p23FlexibleHighlight module backgroundCoconut fs-unmask" id="3WMIBSyrJZjoW2yKaUKsij" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3WMIBSyrJZjoW2yKaUKsij"> <div class="module--content align--center"> <div class="column column1"> <span class="badge "> Webinaire 脿 la demande </span> <h2 class="h2">Exploitez la puissance de l'IA pour stimuler vos ventes pendant les pics d'activit茅</h2> <p>Lib茅rez le potentiel de votre entreprise cette saison des f锚tes avec les solutions d'IA de Mailchimp ! Maximisez votre chiffre d'affaires, optimisez vos campagnes et engagez vos clients gr芒ce 脿 des messages personnalis茅s, propuls茅s par des fonctionnalit茅s d'IA avanc茅es. D茅couvrez des strat茅gies expertes et des conseils pratiques pour g茅rer cette p茅riode charg茅e en toute simplicit茅.</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="https://www.mailchimpmarketingsuccess.com/register/c8c0d2de-3ef7-406d-91f6-50e1ce6813a7/" target="_blank" rel="noopener noreferrer" aria-label="Regarder maintenant"> Regarder maintenant </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/4XfZ6TGtIIc6re0q9evfiC/4597ebbc34ac830cb81a730c5126d69d/About-me-page-template-download.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="About Me Page Template" width="953" height="660"></picture></figure> </div> </div> </section> <section id="" class="layout--halfMargin articleText fs-unmask" data-module-id="articleText" data-entry-id="3LLWQgnYLBJFNMJywnOUHx"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <h3 id="heading+r%c3%a9adapt%c3%a9">R茅adapt茅</h3> <p>Les cr茅ateurs de contenus optent de plus en plus pour la r茅adaptation de contenu existant en 茅pisodes de podcast. Par exemple, les pr茅sentateurs peuvent lire des billets de blog et des articles au cours du podcast. Cela permet aux audiences de s'engager avec du contenu dans leur format pr茅f茅r茅.</p> <h3 id="heading+hybride">Hybride</h3> <p>Les podcasts ont l'avantage de pouvoir m锚ler les formats, il n'est donc pas rare que leur style varie au fil des 茅pisodes et du temps. Par exemple, un podcast de type monologue peut, de temps 脿 autre, accueillir des invit茅s et organiser un 茅pisode conversationnel.</p> <h2 id="heading+audio+vs+vid%c3%a9o">Audio vs vid茅o</h2> <p>Si, 脿 ses d茅buts, le podcast 茅tait uniquement un m茅dium audio, ce n'est plus le cas aujourd'hui. Les podcasts comprennent g茅n茅ralement un 茅l茅ment vid茅o, comme des vid茅os des invit茅s ou encore des images et infographies. Les fichiers audio et vid茅o pr茅sentent tous deux des avantages et offrent diff茅rentes possibilit茅s.</p> <p>Les podcasts audio sont plus accessibles. Le contenu audio num茅rique peut 锚tre 茅cout茅 o霉 que vous soyez, tandis que le visionnage de vid茅os n茅cessite un contexte propice. Un podcast audio requiert 茅galement moins d'茅quipements et peut 锚tre h茅berg茅 sur plusieurs plates-formes.</p> <p>D'un autre c么t茅, les podcasts vid茅o peuvent aider les podcasteurs 脿 toucher de nouvelles audiences. Les personnes qui n'茅coutent g茅n茅ralement pas de podcasts peuvent regarder des vid茅os sur des plates-formes, telles que YouTube ou Twitch. L'utilisation d'un enregistrement vid茅o vous permet aussi de partager des informations qui sont parfois plus complexes 脿 transmettre via du contenu audio.</p> <p>Lorsque vous choisirez le format de votre podcast, assurez-vous de tenir compte de vos objectifs, de votre audience et de vos ressources. Le <a href="/fr/resources/what-is-behavioral-targeting/">ciblage comportemental</a> peut vous aider 脿 identifier le type de podcast le plus attrayant pour votre audience cible.</p> </div> </div> </div> </section> <aside id="4D13gzZunlyrhODbTeqcLX" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="4D13gzZunlyrhODbTeqcLX"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundBrandYellow fs-unmask"> <figure class="inline_article_cta__internal-image flex flex--middle image"> <picture><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/6TAmwVWtGQGrHtbNzNxSE3/775843beb7445e11d73c5b0917773bb3/what-is-a-podcast-graphic_-3.png?w=580&fm=avif&q=60 580w, https://eep.io/images/yzco4xsimv0y/6TAmwVWtGQGrHtbNzNxSE3/775843beb7445e11d73c5b0917773bb3/what-is-a-podcast-graphic_-3.png?w=1160&fm=avif&q=60 1160w" type="image/avif"><source sizes="580px" srcset="https://eep.io/images/yzco4xsimv0y/6TAmwVWtGQGrHtbNzNxSE3/775843beb7445e11d73c5b0917773bb3/what-is-a-podcast-graphic_-3.png?w=580&fm=webp&q=70 580w, https://eep.io/images/yzco4xsimv0y/6TAmwVWtGQGrHtbNzNxSE3/775843beb7445e11d73c5b0917773bb3/what-is-a-podcast-graphic_-3.png?w=1160&fm=webp&q=70 1160w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6TAmwVWtGQGrHtbNzNxSE3/775843beb7445e11d73c5b0917773bb3/what-is-a-podcast-graphic_-3.png?w=580&q=70" srcset="https://eep.io/images/yzco4xsimv0y/6TAmwVWtGQGrHtbNzNxSE3/775843beb7445e11d73c5b0917773bb3/what-is-a-podcast-graphic_-3.png?w=580&q=70 580w, https://eep.io/images/yzco4xsimv0y/6TAmwVWtGQGrHtbNzNxSE3/775843beb7445e11d73c5b0917773bb3/what-is-a-podcast-graphic_-3.png?w=1160&q=70 1160w" sizes="580px" loading="lazy" alt="podcast microphone " width="1460" height="1459"></picture> </figure> <div class="inline_article_cta__internal-main flex flex--middle " data-context-text="Les raisons derri猫re le succ猫s des podcasts"> <div> <p class="h5">Les raisons derri猫re le succ猫s des podcasts</p> </div> </div> </div> </div> </div> </aside> <section id="" class="layout--halfMargin articleText fs-unmask" data-module-id="articleText" data-entry-id="6x7Kjyx1nuqxXFHgNaEqUQ"> <div class="layout"> <div class="content content--8of16-large"> <div class="normalize"> <p>Nul de doute que les podcasts touchent une large audience, mais qu'est-ce qui rend le format si populaire聽? L'un des aspects les plus attirants r茅side dans leur facilit茅 d'acc猫s. De nombreux podcasts 脿茅couter depuis le confort de votre int茅rieur ou en d茅placement sont disponibles gratuitement.</p> <p>Il existe un nombre incalculable de sujets de podcasts, et n'importe qui peut trouver un sujet qui l'int茅resse. Chaque audience potentielle dispose de son podcast, qu'il s'agisse d'茅ducation, d'humour, ou de n'importe quel autre sujet.</p> <p>La polyvalence inh茅rente 脿 son format fait du podcast un mat茅riau id茅al. Les podcasts audio sont peu contraignants et ne n茅cessitent pas toute votre attention. Vous pouvez les 茅couter pendant que vous travaillez, que vous faites vos courses ou m锚me lors de votre entra卯nement.</p> <p>Lorsqu'ils 茅coutent un podcast, les auditeurs peuvent se connecter 脿 une communaut茅 plus importante. Les podcasts peuvent les aider 脿 trouver des personnes qui partagent les m锚mes passions et centres d'int茅r锚t. De nombreux podcasts disposent de subreddits actifs ou de canaux Discord o霉 les auditeurs peuvent interagir entre eux.</p> <h2 id="heading+devez-vous+cr%c3%a9er+un+podcast%c2%a0%3f">Devez-vous cr茅er un podcast聽?</h2> <p>Maintenant que vous savez ce qu'est un podcast, vous vous demandez peut-锚tre si cette forme de divertissement num茅rique correspond 脿 votre entreprise. </p> <p>Les podcasts peuvent 锚tre un outil de marketing de contenu tr猫s efficace. Un podcast peut vous aider 脿 toucher une nouvelle audience ou 脿 rester connect茅脿 celle que vous avez d茅j脿. Vous pouvez aussi facilement partager des 茅pisodes de votre podcast 脿 vos abonn茅s par le biais d'une <a href="/fr/resources/how-to-build-your-email-list/">liste de diffusion</a>.</p> <p>Toutefois, il est important d'avoir une vue d'ensemble avant de lancer un podcast. Pesez les avantages et les inconv茅nients, et d茅cidez de la meilleure solution 脿 adopter.</p> <h3 id="heading+les+avantages+des+podcasts">Les avantages des podcasts</h3> <ul> <li><strong>Ils sont peu co没teux.</strong> Les podcasts requi猫rent du temps, mais ils ne pr茅sentent pas de co没ts initiaux. Vous pouvez lancer un nouveau podcast sans avoir 脿 faire de gros investissements.</li> <li><strong>Ils sont facilement accessibles.</strong> Il est parfois difficile d'acc茅der 脿 certains types de contenus, ce qui n'est pas le cas des podcasts, qui sont tr猫s accessibles. Votre audience aura la libert茅 d'茅couter votre podcast au moment qui leur convient le plus.</li> <li><strong>Ils permettent de partager des informations facilement.</strong> Les podcasts sont un moyen divertissant et efficace de partage des informations diverses et vari茅es. Que vous souhaitiez discuter d'un nouveau produit ou informer votre audience sur un sujet, les podcasts constituent un excellent moyen de transmettre votre message.</li> <li><strong>Ils maintiennent l'engagement de votre audience.</strong> Pour le succ猫s d'une strat茅gie de marketing num茅rique, l'engagement est un facteur crucial. Un podcast vous permet de conserver l'attention de votre audience cible.</li> <li><strong>Ils peuvent booster votre port茅e.</strong> Si votre podcast a du succ猫s, vous pourrez d茅velopper votre audience 脿 l'aide du bouche-脿-oreille. Il s'agit d'une mani猫re tr猫s efficace de toucher une nouvelle audience.</li> </ul> <h3 id="heading+les+inconv%c3%a9nients+des+podcasts">Les inconv茅nients des podcasts</h3> <ul> <li><strong>Ils sollicitent beaucoup de temps.</strong> Pour cr茅er un podcast, vous devrez trouver le temps de l'enregistrer et d'茅diter vos 茅pisodes. Vous devrez 茅galement promouvoir votre podcast afin de conqu茅rir plus d'auditeurs.</li> <li><strong>Ils ne sont pas 茅cout茅s par tout le monde.</strong> Il existe une audience importante pour les podcasts, mais tout le monde n'en 茅coute pas forc茅ment. Avant de cr茅er un podcast, vous devrez d茅terminer s'il s'agit de la bonne fa莽on de vous <a href="/fr/resources/increase-product-engagement/">connecter 脿 votre audience.</a></li> <li><strong>Ils doivent 锚tre divertissants.</strong> La plupart des personnes perdront rapidement leur int茅r锚t pour votre podcast s'il ne suscite pas l'engagement. Si vous envisagez de lancer votre podcast, r茅fl茅chissez attentivement au type de contenu que vous souhaitez cr茅er.</li> </ul> <h2 id="heading+promouvoir+votre+podcast+avec+mailchimp">Promouvoir votre podcast avec Mailchimp</h2> <p>Les podcasts vous permettent d'茅tablir une relation personnelle avec votre audience. Si le contenu r茅dig茅 peut parfois sembler impersonnel, les podcasts sont quant 脿 eux plus intimistes, une caract茅ristique qui vous aidera 脿茅tablir votre marque. Cependant, assurez-vous que votre march茅 cible s'int茅resse aux podcasts avant de vous lancer. Pour ce faire, r茅aliser une enqu锚te aupr猫s de votre audience peut 锚tre une bonne id茅e. </p> <p>Si vous 锚tes pr锚t 脿 lancer votre podcast, Mailchimp peut vous aider 脿 le promouvoir. Avec divers outils marketing cr茅atifs 脿 votre disposition, vous pouvez diffuser des annonces cibl茅es, cr茅er des e-mails captivants, g茅rer vos r茅seaux sociaux et bien plus encore. Commencez d猫s aujourd'hui et cr茅ez un podcast couronn茅 de succ猫s.</p> </div> </div> </div> </section> <aside id="6A1NIPYnv5fvoryMWhgeEd" class="inline_article_cta layout--halfMargin" data-module-id="inlineArticleCta" data-entry-id="6A1NIPYnv5fvoryMWhgeEd"> <div class="layout"> <div class="content content--8of16-large"> <div class="inline_article_cta__internal flex backgroundJasmine fs-unmask"> <div class="inline_article_cta__internal-main flex flex--middle align--center" data-context-text="D茅couvrez comment d茅velopper une voix de marque unique, concevoir un splendide site Web et cr茅er du contenu captivant avec un petit coup de pouce de notre part."> <div> <p class="h5">D茅couvrez comment d茅velopper une voix de marque unique, concevoir un splendide site Web et cr茅er du contenu captivant avec un petit coup de pouce de notre part.</p> <div class="margin--top-c6"> <a class="ctaPrimary" href="/fr/pricing/marketing/" aria-label="S'inscrire"> S'inscrire </a> </div> </div> </div> </div> </div> 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