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Single image ads advertising specifications | Marketing Solutions Help

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa426534%3Ftrk%3Dhc-articlePage-peopleAlsoViewed&amp;trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa426534%3Ftrk%3Dhc-articlePage-peopleAlsoViewed" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Single image ads advertising specifications </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(426534,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Single image ads are a Sponsored Content ad format supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the member’s feed of your campaign’s target audience.&nbsp;Below are the advertising specifications for single image ads. Ads are rejected if they do not meet our advertising guidelines.&nbsp;</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Ads with vertical images or videos won't be shown on desktop devices.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Image specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Element or ad field</th> <th class="artdeco-table-header">Specifications</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">File type</td> <td class="artdeco-table-cell"> <p>JPG, PNG, or GIF&nbsp;<br> <br> Animated GIF images must be 250 frames or shorter</p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">File size</td> <td class="artdeco-table-cell">5 MB</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Image size</td> <td class="artdeco-table-cell">7680 x 4320 pixels. Images less than 401 pixels wide display as a thumbnail image.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Image aspect ratios</td> <td class="artdeco-table-cell">Are calculated by dividing the image width by the height. For example, to calculate the aspect ratio of a 4:3 image, divide 4 by 3. The result is 1.33. The aspect ratio is 1.33:1.&nbsp;</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Aspect ratio for horizontal or landscape: 1.91:1 (recommended ratio)</td> <td class="artdeco-table-cell">Minimum: 640 x 360 pixels<br> Maximum: 7680 x 4320 pixels</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Aspect ratio for square: 1:1</td> <td class="artdeco-table-cell">Minimum: 360 x 360 pixels<br> Maximum: 4320 x 4320 pixels</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Aspect ratio for vertical: 4:5 (recommended ratio)</td> <td class="artdeco-table-cell"> <p>Minimum: 360 x 640 pixels<br> Maximum: 2430 x 4320 pixels</p> </td> </tr> </tbody> </table> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>We recommend using vertical aspect ratios for single image ads; however, paid vertical assets will only serve on mobile devices.<p></p><p></p>While 1:1.91 vertical images are still supported for vertical images, they will have borders added to either side of the video to fit in the image frame. To avoid borders, we recommend using a 4:5 aspect ratio.&nbsp;<p><br> </p><p></p> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ad text specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Ad field</th> <th class="artdeco-table-header">Specifications</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Name this ad (optional)</td> <td class="artdeco-table-cell">Use up to 255 characters.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Introductory text</td> <td class="artdeco-table-cell"> <p>Use up to 150 characters including spaces, emojis, and punctuation to avoid truncation (600 character maximum). You can use up to four emojis. Insert any legally required language in the introductory text. URLs that are longer than 23 characters will be converted to a short link.</p> <p>You can also generate AI-powered introductory text by entering a draft and rewriting with AI assistance.</p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Destination&nbsp;</td> <td class="artdeco-table-cell"> <p>Depending on the chosen objective, you’ll see options to either select a Destination URL, Lead Gen Form, conversation asset with Lead Gen Form, or conversation asset. Conversation assets are only available for click-to-message ads using either the website visits or lead generation objectives with single image ads.</p> <p><strong>Destination URL</strong></p> <p>URLs must have the http:// or https:// prefix. Use up to 2,000 characters. Some special characters, for example: &lt; &gt; # % { } [ ] can cause errors when they're included in the query string at the end of the destination URL. If special characters are accepted, they might not be supported by all browsers.<br> <br> If you link to a third-party video such as YouTube or Vimeo, the video won’t be embedded in your ad. To include a video in your ad, use the video ad format.<br> <br> If your URL generates an error, copy everything after the question mark in the URL and paste it into a URL encoder like this one: http://meyerweb.com/eric/tools/dencoder/<br> Then, copy your results and replace the original query string in the URL. This should resolve the issue.&nbsp;</p> <p>If you add URL parameters for third-party tracking, don’t use quotation mark characters within the parameter settings, as these parameters can prevent you from reaching the destination URL.*</p> <p><strong>Lead Gen Form</strong></p> <p>If lead generation is your campaign objective, select either the <strong>Lead Gen Form</strong> or <strong>Conversation asset with lead gen form</strong> checkbox.</p> <p>1. For <strong>Lead Gen Form</strong>, you can select an existing form or create a new one.</p> <p>2. For <strong>Conversation asset with Lead Gen Form</strong>, you can select an existing conversation or create a new one. For lead generation, you can only select a conversation that <em>has</em> a Lead Gen Form associated.</p> <p><strong>Conversation asset</strong></p> <p>If website visits is your campaign objective, select either the <strong>Destination URL</strong> or <strong>Conversation</strong> checkbox.</p> <p>1. For <strong>Destination URL</strong>, URLs must have the http:// or https:// prefix and you can use up to 2,000 characters.</p> <p>2. For <strong>Conversation</strong>, you can select an existing conversation or create a new one. For website visits, you can only select a conversation that <em>doesn’t</em> have a Lead Gen Form associated.</p> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Ad images</td> <td class="artdeco-table-cell">Create up to five ads by selecting multiple images from the library or by uploading them directly.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Headline</td> <td class="artdeco-table-cell">Use up to 70 characters to avoid truncation (200 character maximum). You can also generate AI-powered text by entering a draft and rewriting with AI assistance.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Description</td> <td class="artdeco-table-cell">Use 100 characters to avoid truncation (300 character maximum). The character limit might vary for ads that appear on third-party apps and sites displayed through the LinkedIn Audience Network (LAN).<br> <br> The description is displayed on LinkedIn mobile and desktop when your image is less than 200 pixels wide or if your ad is displayed beyond the feed through the LinkedIn Audience Network.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Call-to-action (optional)</td> <td class="artdeco-table-cell">Choose from available CTAs.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Image alt text (optional)</td> <td class="artdeco-table-cell">Add alternative text (alt text) to images so that members using voice-over screen readers can understand what’s in the image. Alt text is only visible to members using screen readers.</td> </tr> </tbody> </table> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Images are automatically scaled down regardless of the original size but will not cause any quality issues in the image.&nbsp;&nbsp;<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>* Impression tracking and attribution is supported for Google Marketing Platform (formerly DoubleClick).&nbsp; For click tracking, we suggest using campaign-based tracking codes rather than referral source to track visits to your website because different redirect types and secure browsing can impact whether the referrer is passed.</p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Square and vertical images might be cropped when ads are shared organically. <p></p><p></p>For optimal thumbnail rendering, we recommend images with an aspect ratio between 3:2 and 16:9. Our system flexes between these ratios to minimize cropping, ensuring that thumbnail previews closely resemble their full-size render.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a422234" target="_self">Create single image ads for Classic campaigns in Campaign Manager</a><br> </p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a1640349" target="_self">AI-generated ads in Campaign Manager</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a6250243" target="_self">Create ads for an Accelerate campaign</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/a519856" target="_blank">Add alternative text to images for accessibility</a>&nbsp;</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a420760" target="_self">Single image ads</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a423762" target="_self"><strong>Video ads</strong></a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a423098" target="_self">LinkedIn Ads click behaviors and chargeable clicks</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a423714" target="_self"><strong>Third-party tracking</strong></a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><strong><a rel="" href="https://www.linkedin.com/help/lms/answer/a420536" target="_self">LinkedIn Conversion Tracking</a></strong></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a1703048" target="_self">Conversation assets</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a1384061" target="_self">Click-to-message ads</a></p> </div> </div> </li> </ul> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-8dchg" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Sponsored Content and Direct Sponsored Content advertising specifications </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-8dchg" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Sponsored Content is a LinkedIn Page post that is sponsored as an advertisement and delivered to the LinkedIn feed of members in your target audience, including members who don’t follow your company’s Page. Direct Sponsored Content is Sponsored Content that doesn’t appear on the LinkedIn Page or Showcase Page as a post before it’s served as an ad.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn about the advertising specifications required for Sponsored Content and Direct Sponsored Content, which include single image ads, click-to-message ads, carousel ads, video ads, single job ads, event ads, and document ads.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423663?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Sponsored Content and Direct Sponsored Content advertising specifications”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-mr4fi" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Video ads advertising specifications </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-mr4fi" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video ads are a Sponsored Content ad format that appear in the LinkedIn feed. Review the specifications below to help you create your video ad.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Pixel and aspect ratio requirements</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Videos must meet height and width specifications, as well as aspect ratio specifications. You can calculate an aspect ratio by dividing the video width by height.&nbsp;</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Technical requirements</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Understanding aspect ratio</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Aspect ratio refers to the relationship between the width and the height of a video or image. Although the maximum width allowed is 1920 pixels and the minimum height allowed is 360 pixels, a 1920 x 360 video or image is not tall enough for an ad, as demonstrated in this example.<br> </p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a424737?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Video ads advertising specifications”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-svzmn" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create single image ads for Classic campaigns in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-svzmn" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Single image ads are a type of Sponsored Content that displays in the LinkedIn feed of members in a targeted audience. You can create single image ads directly in Campaign Manager or select posts from your LinkedIn Page to sponsor.&nbsp;&nbsp;</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Sponsored Content created directly in Campaign Manager is called Direct Sponsored Content and doesn’t appear on your Page as a post. Direct Sponsored Content allows you to personalize, test, and improve the performance of your content for a targeted audience without cluttering your Page. &nbsp;</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a422234?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create single image ads for Classic campaigns in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-s8czz" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Single image ads </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-s8czz" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Single image ads are a Sponsored Content ad format that is supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the LinkedIn feed of professionals you want to reach, on both desktop and mobile devices.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Whether you’re creating a Classic or Accelerate campaign, you can create your ad manually or with AI. If you’d like to use AI to help create your ad, the features available vary depending on the type of campaign.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a420760?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Single image ads”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-t0f7f" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Carousel Ads advertising specifications </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-t0f7f" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The advertising specifications required for carousel ads are:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Name this ad -<strong></strong> Use up to 255 characters to name your carousel ad.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Introductory text - Use up to 150 characters to avoid truncation on some devices (a maximum of 255 characters)</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Cards - Use a minimum of two cards and a maximum of ten cards. Requirements for individual cards within the carousel:</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>Max file size: 10 MB</li> <li>Max image dimension: 4320 x 4320 pixels</li> <li>Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio</li> <li>Images will be scaled to 312 x 312px</li> <li>Rich media formats supported: <ul> <li>JPG</li> <li>PNG</li> <li>GIF (non-animated only)</li> </ul></li> <li>Headline text for each image card is a maximum of two lines before being truncated.</li> </ul> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a427022?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Carousel Ads advertising specifications”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a3099" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a3099" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a3099"> Single Image Ads </span> </a> </li> <li class="pill-list__item" id="topic-link-a3046" 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