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Video ads advertising specifications | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa424737%3Ftrk%3Dhc-articlePage-peopleAlsoViewed&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa424737%3Ftrk%3Dhc-articlePage-peopleAlsoViewed" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Video ads advertising specifications </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 3 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(424737,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video ads are a Sponsored Content ad format that appear in the LinkedIn feed. Review the specifications below to help you create your video ad.</p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p>If you're creating a Connected TV (CTV) ad, you can use any video asset, which is any video you’ve uploaded to Campaign Manager, to create a CTV ad. Keep in mind, if you’re using your video for a CTV campaign, it must meet <a rel="" href="https://www.linkedin.com/help/lms/answer/a6282198" target="_self">CTV ad specifications</a>. You can use a <a rel="" href="https://business.linkedin.com/marketing-solutions/marketing-partners/contentcreative" target="_blank">LinkedIn Marketing Partner</a> to help you meet those specifications.<p><br> </p><p></p> <p></p><p></p>Learn more about <a rel="" href="https://www.linkedin.com/help/lms/answer/a5966603" target="_self">LinkedIn Connected TV</a>.<p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Pixel and aspect ratio requirements</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Videos must meet height and width specifications, as well as aspect ratio specifications. You can calculate an aspect ratio by dividing the video width by height. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Technical requirements</h2> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> </td> <td class="artdeco-table-cell"><strong>Minimum</strong></td> <td class="artdeco-table-cell"><strong>Maximum</strong></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"><strong>Height</strong></td> <td class="artdeco-table-cell">360 pixels </td> <td class="artdeco-table-cell">1920 pixels</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"><strong>Width</strong></td> <td class="artdeco-table-cell">360 pixels</td> <td class="artdeco-table-cell">1920 pixels</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"><strong>Aspect ratio</strong></td> <td class="artdeco-table-cell">9:16 (0.563)</td> <td class="artdeco-table-cell">16:9 (1.778)</td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Understanding aspect ratio</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Aspect ratio refers to the relationship between the width and the height of a video or image. Although the maximum width allowed is 1920 pixels and the minimum height allowed is 360 pixels, a 1920 x 360 video or image is not tall enough for an ad, as demonstrated in this example.<br> </p> </div> <img src="https://media.licdn.com/dms/image/v2/D4D08AQG8Du5ckCf1DQ/croft-frontend-shrinkToFit1920/croft-frontend-shrinkToFit1920/0/1701307636042?e=1732939200&v=beta&t=Hb7w_9-IzqtxTzm2tdx8m45bKi6IyEPgaHSuko88EKA" alt="1920 x 360 pixels " class="article-content__image" data-test-selector="imageBodyElement-img"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The aspect ratio in this example is 16:3 which can be calculated by dividing the width by the height: 1920 / 360 = 5.333. This is above our maximum allowed ratio, which is 16:9 or 1.777.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Recommended Specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"><strong>Aspect ratio</strong></td> <td class="artdeco-table-cell"><strong>Minimum</strong></td> <td class="artdeco-table-cell"><strong>Maximum</strong></td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> Horizontal/landscape: 16:9 (1.78)</td> <td class="artdeco-table-cell">640 x 360 pixels </td> <td class="artdeco-table-cell">1920 x 1080 pixels</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> Square: 1:1</td> <td class="artdeco-table-cell">360 x 360 pixels</td> <td class="artdeco-table-cell">1920 x 1920 pixels</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell"> Vertical: 4:5 (.80)<br> (Recommended ratio)</td> <td class="artdeco-table-cell">360 x 450 pixels</td> <td class="artdeco-table-cell">1080 x 1350 pixels</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Vertical: 9:16 (0.56)</td> <td class="artdeco-table-cell">360 x 640 pixels</td> <td class="artdeco-table-cell">1080 x 1920 pixels</td> </tr> </tbody> </table> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Vertical aspect ratios are recommended; however, videos will only be shown in this aspect ratio on mobile devices that support a vertical video player, specifically mobile app versions higher than Android 0.406.59 or iOS 9.14.268.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Example video sizes include:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Horizontal : 1920 x 1080 pixels</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Horizontal: 1200 x 675 pixels</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Vertical: 720 x 1280 pixels</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Vertical: 720 x 900 pixels</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Additional technical video specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The following are additional technical video specifications:</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Specification</th> <th class="artdeco-table-header">Requirement</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Length</td> <td class="artdeco-table-cell"> <p>Three seconds to 30 minutes</p> <ul> <li>We recommend uploading videos that are 15-30 seconds long, so they can qualify for all possible placements across the LinkedIn Feed and the Audience Network, including in-stream.</li> </ul> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">File size</td> <td class="artdeco-table-cell">Between 75 KB and 500 MB</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">File format</td> <td class="artdeco-table-cell">MP4</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Codec format</td> <td class="artdeco-table-cell">H.264 or VP8</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Frame rate</td> <td class="artdeco-table-cell">Less than 30 FPS (frames per second)</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Audio format</td> <td class="artdeco-table-cell">AAC or MPEG4</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Audio size</td> <td class="artdeco-table-cell">Less than 64KHz</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Video captions</td> <td class="artdeco-table-cell">Must be in SRT format. Keep in mind, only include text in your SRT file. Custom formatting (for example, font colors) isn't supported.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Video thumbnail (optional)</td> <td class="artdeco-table-cell"> <p>File format: JPG or PNG </p> <p>Maximum file size: 2 MB</p> <ul> <li>The aspect ratio and resolution of the video thumbnail and video should match.</li> </ul> </td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ad text and destination URL specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The following are ad text and destination URL specifications:</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>Your ad might be rejected if it contains non-standard text, which includes more than four emojis, symbols, or repeated characters.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text-table" data-test-selector="preRenderedMarkup-container"> <table class="artdeco-table--striped"> <thead class="artdeco-table-header"> <tr class="artdeco-table-row"> <th class="artdeco-table-header">Specification</th> <th class="artdeco-table-header">Requirement</th> </tr> </thead> <tbody> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Name this ad (optional)</td> <td class="artdeco-table-cell">Use up to 255 characters to name your video ad.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Introductory text (optional)</td> <td class="artdeco-table-cell">Use up to 600 characters for your intro text.</td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Video headline</td> <td class="artdeco-table-cell">Use up to 70 characters to avoid truncation on most devices (200 max characters). </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Destination URL</td> <td class="artdeco-table-cell"> <p>All URLs must have the http:// or https:// prefix. Use up to 2,000 characters for the destination link.</p> <ul> <li>If you add URL parameters for third-party tracking, don't use quotation mark characters within the parameter settings to avoid technical errors with reaching your destination URL. </li> <li>Some special characters (for example: < > ; # % { } [ ] and others) cause errors when they're included in the query string at the end of the URL. Even if unsafe characters are accepted, they might not be supported in all browsers. If your URL generates an error, copy everything after the question mark into the URL and paste it into a URL encoder like this one: http://meyerweb.com/eric/tools/dencoder/.Then, copy your results and replace the original query string in the URL. This should resolve the issue. </li> </ul> </td> </tr> <tr class="artdeco-table-row"> <td class="artdeco-table-cell">Call-to-action (CTA)</td> <td class="artdeco-table-cell"> <p>Choose from available CTAs.</p> <ul> <li>For in-stream video placements, ads might not always include a CTA. However, you can still click the video ad and be taken to a landing page. </li> </ul> </td> </tr> </tbody> </table> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Important guidelines</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Important guidelines to keep in mind for your video ads:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> If a member unmutes the video in their desktop feed and scrolls down immediately (in less than two seconds), the video will continue playing even if less than 50% of the video is visible on screen. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>On mobile, when using the video ad format with the objectives Website Visits, Website Conversions, or Engagement, the landing page will display below the video when you click the destination of the ad. </p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Videos under 30 seconds will loop until there are at least 30 seconds of playback. For example, a video that is 10 seconds long will loop three times and a video that is 20 seconds long will loop twice. Videos over 30 seconds will only play once. </p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Video ads must contain a video file uploaded directly to LinkedIn, not a link to a third-party site like YouTube or Vimeo.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>You can upload a maximum of 25 videos within 24 hours in Campaign Manager.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>You can only upload videos from a desktop device, not from your mobile device.</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul><li>Apple ProRes not supported.</li></ul> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Ads can be rejected if they don't meet our advertising guidelines.</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/85304" target="_self">Create video ads in Campaign Manager</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/102452" target="_blank">Edit video ads</a></p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/lms/answer/85305" target="_blank">Video metrics in Campaign Manager</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/legal/ads-policy" target="_self">LinkedIn Advertising Policies</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a1459174" target="_self">Types of video ads on the LinkedIn Audience Network </a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a5966603" target="_self">LinkedIn Connected TV</a><br> </p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a6282198" target="_self">Connected TV ad specifications</a></p> </div> </div> </li> </ul> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-tznma" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Single image ads advertising specifications </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-tznma" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Single image ads are a Sponsored Content ad format supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the member’s feed of your campaign’s target audience. Below are the advertising specifications for single image ads. Ads are rejected if they do not meet our advertising guidelines. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Image specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Ad text specifications</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>* Impression tracking and attribution is supported for Google Marketing Platform (formerly DoubleClick). For click tracking, we suggest using campaign-based tracking codes rather than referral source to track visits to your website because different redirect types and secure browsing can impact whether the referrer is passed.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a426534?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Single image ads advertising specifications”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-j0txj" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Sponsored Content and Direct Sponsored Content advertising specifications </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-j0txj" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Sponsored Content is a LinkedIn Page post that is sponsored as an advertisement and delivered to the LinkedIn feed of members in your target audience, including members who don’t follow your company’s Page. Direct Sponsored Content is Sponsored Content that doesn’t appear on the LinkedIn Page or Showcase Page as a post before it’s served as an ad.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Learn about the advertising specifications required for Sponsored Content and Direct Sponsored Content, which include single image ads, click-to-message ads, carousel ads, video ads, single job ads, event ads, and document ads.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423663?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Sponsored Content and Direct Sponsored Content advertising specifications”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-gkka1" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create video ads in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-gkka1" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video ads are a Sponsored Content ad format that displays in the LinkedIn feed. You can sponsor posts with videos from your LinkedIn Page or you can create new video ads in Campaign Manager. Video ads created in Campaign Manager are known as Direct Sponsored Content.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Before creating a video ad, <a rel="" href="https://www.linkedin.com/help/lms/answer/a1324756" target="_self">create a new campaign</a> and select brand awareness, website visits, engagement, video views, website conversions, or lead generation as the objective. You can also create new ads for an existing video ad campaign by <a rel="" href="https://www.linkedin.com/help/lms/answer/a425248" target="_self">editing your campaign</a>. </p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a425108?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create video ads in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-gc5yf" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Carousel Ads advertising specifications </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-gc5yf" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The advertising specifications required for carousel ads are:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Name this ad -<strong></strong> Use up to 255 characters to name your carousel ad.</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Introductory text - Use up to 150 characters to avoid truncation on some devices (a maximum of 255 characters)</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Cards - Use a minimum of two cards and a maximum of ten cards. Requirements for individual cards within the carousel:</p> </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>Max file size: 10 MB</li> <li>Max image dimension: 4320 x 4320 pixels</li> <li>Recommended individual image spec: 1080 x 1080px with a 1:1 aspect ratio</li> <li>Images will be scaled to 312 x 312px</li> <li>Rich media formats supported: <ul> <li>JPG</li> <li>PNG</li> <li>GIF (non-animated only)</li> </ul></li> <li>Headline text for each image card is a maximum of two lines before being truncated.</li> </ul> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a427022?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Carousel Ads advertising specifications”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-3ykv8" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Video ads </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-3ykv8" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Reach professional audiences at scale in engaging video environments across the LinkedIn Feed and LinkedIn Audience Network. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Video ad campaigns in Campaign Manager</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video ads support all levels of full-funnel marketing, and can be used in the following types of campaigns in Campaign Manager:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a422075/" target="_self">Brand awareness</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="https://www.linkedin.com/help/lms/answer/a423767/" target="_self">Video views</a></p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423762?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Video ads”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a135072" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a135072" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a135072"> Video Ads </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " 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