CINXE.COM
Engagement Marketing Tools | Salesforce EMEA
<!doctype html><html lang="en"><head><meta charset="UTF-8" /><meta name="viewport" content="width=device-width, initial-scale=1.0"><link rel="icon" type="image/x-icon" href="/c2/public/app/favicon.ico"><meta property="visitor" content="prospect"><title>Engagement Marketing Tools | Salesforce EMEA</title> <meta property="og:image:alt" content=""> <meta property="og:locale" content="en_GB"> <meta property="og:type" content="article"> <meta property="og:url" content="https://www.salesforce.com/eu/marketing/engagement/"> <meta property="og:image" content="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/engagement-og.jpg?w=1024"> <meta property="og:description" content="Make every moment count by connecting messages and channels across the customer lifecycle"> <meta property="og:title" content="Create and deliver boundless personalized journeys with Marketing Cloud"> <meta property="og:site_name" content="Salesforce"> <meta property="twitter:site" content=""> <meta property="twitter:card" content="summary_large_image"> <meta property="twitter:url" content="https://www.salesforce.com/eu/marketing/engagement/"> <meta name="robots" content="index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"> <meta name="description" content="Engagement marketing tools from Salesforce help you build customer relationships efficiently with personalized marketing and automated journeys."> <link rel="canonical" href="https://www.salesforce.com/eu/marketing/engagement/"> <script type="application/ld+json">{ "@context":"https://schema.org", "@type": "WebSite", "name": "Salesforce", "url": "https://www.salesforce.com" }</script> <link rel="preconnect" href="//a.sfdcstatic.com"/><link rel="preconnect" href="//www.googletagmanager.com"/><link rel="preconnect" href="//www.google-analytics.com"/><link rel="preconnect" href="//wp.salesforce.com"/><link rel="preconnect" href="//service.force.com"/><link rel="preconnect" href="//geolocation.onetrust.com"/><link rel="preconnect" href="//cdn.krxd.net"/><link rel="preconnect" href="//org62.my.salesforce.com"/><link rel="preconnect" href="//dpm.demdex.net"/><link rel="preconnect" href="//cdn.evgnet.com"/><link rel="preconnect" href="//salesforce.us-1.evergage.com"/><link rel="preconnect" href="//api.company-target.com"/><link rel="preconnect" href="//fonts.googleapis.com"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Regular.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Italic.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-sans/SalesforceSans-Bold.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/salesforce-icons/salesforce-icons.woff2" type="font/woff2" crossorigin="anonymous"/><link rel="preload" as="font" href="//a.sfdcstatic.com/shared/fonts/avant-garde/AvantGardeForSalesforceW05-Dm.woff2" type="font/woff2" crossorigin="anonymous"/> <script>window.sfdcBase = Object.assign(window.sfdcBase||{}, {"env":"PROD","ssoEnabled":true,"clientErrorThreshold":10,"clientErrorEndpoint":"https://www.salesforce.com/c2/clerr","resourcePrefix":"/c2","gtmContainerId":"GTM-WRXS6TH","demandbaseDisabled":false,"iisDisabled":false,"neustarDisabled":false,"page":{"pagename":"SFDC:eu:marketing:engagement","type":"Other Page","locale":"eu","segment":"non-customer:eu","sitesection":"eu:marketing","uiframework":"Page Builder"},"exp":{"label":"Page Builder"},"optimizely":{"enabled":true,"cdnUrl":"https://cdn.optimizely.com/js/24776530927.js"},"iisVersion":"v1-stable","locale":"en-eu"});</script> <link rel="preload" as="style" href="/c2/public/exp/pbc/server/css/style.a96e42cb9578f67e8762.css"/><link rel="stylesheet" href="/c2/public/exp/pbc/server/css/style.a96e42cb9578f67e8762.css" media="screen"/><script type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/top.js"></script><script async type="text/javascript" src="https://a.sfdcstatic.com/digital/one-trust/core/stable/scripttemplates/otSDKStub.js" data-domain-script=8e783e8c-0ad0-475d-8fca-4a03afa0a02a crossorigin></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/bottom.js"></script><script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js"></script><script async type="text/javascript" src="/c2/public/exp/c360/pal/bundle.eac8db148673d3d61ce7.js" id=pal-script data-dataset=sf_shared_prod></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/ot-ext.js"></script><script defer type="text/javascript" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/legacy.js"></script><script defer type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www/clientlibs-web-components/v1-stable/identity.js"></script><script defer type="module" src="https://a.sfdcstatic.com/digital/@sfdc-www/pbc-core-analytics/v1-stable/comp-data.js"></script><script defer type="module" src="/c2/public/exp/pbc/lwc/prod.HkxCsTrx.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/templates.a98dc96fcd1b24c42f1f.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/scripts.b0f8b138cdfc8b4db3cb.js"></script><script defer type="text/javascript" src="//a.sfdcstatic.com/shared/js/public/nunjucks-slim.min.js"></script><script defer type="text/javascript" src="/c2/public/exp/pbc/server/nunjucksFilters.61490ac1777f9e36469b.js"></script> <script type="module">globalThis.tbidAuthConfig = {host: 'iis.digital.salesforce.com'};</script> <script type="module" >globalThis.ogsConfig = { env: 'PROD', logLevel: 'debug'};</script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(e){var n="https://s.go-mpulse.net/boomerang/";if("False"=="True")e.BOOMR_config=e.BOOMR_config||{},e.BOOMR_config.PageParams=e.BOOMR_config.PageParams||{},e.BOOMR_config.PageParams.pci=!0,n="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="NCPYV-VGJPP-N4J93-8HN3B-8B6S3",function(){function e(){if(!o){var e=document.createElement("script");e.id="boomr-scr-as",e.src=window.BOOMR.url,e.async=!0,i.parentNode.appendChild(e),o=!0}}function t(e){o=!0;var n,t,a,r,d=document,O=window;if(window.BOOMR.snippetMethod=e?"if":"i",t=function(e,n){var t=d.createElement("script");t.id=n||"boomr-if-as",t.src=window.BOOMR.url,BOOMR_lstart=(new Date).getTime(),e=e||d.body,e.appendChild(t)},!window.addEventListener&&window.attachEvent&&navigator.userAgent.match(/MSIE [67]\./))return window.BOOMR.snippetMethod="s",void t(i.parentNode,"boomr-async");a=document.createElement("IFRAME"),a.src="about:blank",a.title="",a.role="presentation",a.loading="eager",r=(a.frameElement||a).style,r.width=0,r.height=0,r.border=0,r.display="none",i.parentNode.appendChild(a);try{O=a.contentWindow,d=O.document.open()}catch(_){n=document.domain,a.src="javascript:var d=document.open();d.domain='"+n+"';void(0);",O=a.contentWindow,d=O.document.open()}if(n)d._boomrl=function(){this.domain=n,t()},d.write("<bo"+"dy onload='document._boomrl();'>");else if(O._boomrl=function(){t()},O.addEventListener)O.addEventListener("load",O._boomrl,!1);else if(O.attachEvent)O.attachEvent("onload",O._boomrl);d.close()}function a(e){window.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!window.BOOMR||!window.BOOMR.version&&!window.BOOMR.snippetExecuted){window.BOOMR=window.BOOMR||{},window.BOOMR.snippetStart=(new Date).getTime(),window.BOOMR.snippetExecuted=!0,window.BOOMR.snippetVersion=12,window.BOOMR.url=n+"NCPYV-VGJPP-N4J93-8HN3B-8B6S3";var i=document.currentScript||document.getElementsByTagName("script")[0],o=!1,r=document.createElement("link");if(r.relList&&"function"==typeof r.relList.supports&&r.relList.supports("preload")&&"as"in r)window.BOOMR.snippetMethod="p",r.href=window.BOOMR.url,r.rel="preload",r.as="script",r.addEventListener("load",e),r.addEventListener("error",function(){t(!0)}),setTimeout(function(){if(!o)t(!0)},3e3),BOOMR_lstart=(new Date).getTime(),i.parentNode.appendChild(r);else t(!1);if(window.addEventListener)window.addEventListener("load",a,!1);else if(window.attachEvent)window.attachEvent("onload",a)}}(),"".length>0)if(e&&"performance"in e&&e.performance&&"function"==typeof e.performance.setResourceTimingBufferSize)e.performance.setResourceTimingBufferSize();!function(){if(BOOMR=e.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var n=""=="true"?1:0,t="",a="bdpnbeqxgqubsz2gmraa-f-bea050fe6-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,o={"ak.v":"39","ak.cp":"1410510","ak.ai":parseInt("638429",10),"ak.ol":"0","ak.cr":0,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"6060a664","ak.r":41723,"ak.a2":n,"ak.m":"dsca","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":49952,"ak.gh":"23.52.40.21","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"bbr","ak.t":"1732666432","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==FxiuuA9q1kYkbzTd08DalvHtE8dat+TBD8/dOu1P+UUyeva/6RDmzEIrs4bQn4TUpb3jxaCsaMmj0yqvoXEgD41nuRYDpU7v/1HYfh9PpVS/dVgUXmSq1M+07SdehuCPDt7Hq+qpxoXr4JE33dFBIMgIaRqtBE/9RuqKEHs2il32iisS43coGhM2pKVkuwVuQr3GEIXHEhTMRY96kJSwJGJw6mXRHWgeLGUN/utEWWmAEqy3P4Gx9E/rq4zuPZ8Qnx4CeINIl3rpbxTL9NrVmDtCHWuEDbMAYuHF7D2auCsy+g5aLiIDL5CJl0vgtWLTVh6/eJKjV0XG7BuIR+oFIQjwFWwm914gM6/sUPQWyLkEe+fHRv5J46hde1Ph5p9foe6S4rkM/uTl94C4IqikGu9lxmUBGT99JDaDIAPs8ow=","ak.pv":"640","ak.dpoabenc":"","ak.tf":i};if(""!==t)o["ak.ruds"]=t;var r={i:!1,av:function(n){var t="http.initiator";if(n&&(!n[t]||"spa_hard"===n[t]))o["ak.feo"]=void 0!==e.aFeoApplied?1:0,BOOMR.addVar(o)},rv:function(){var e=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(e)}};BOOMR.plugins.AK={akVars:o,akDNSPreFetchDomain:a,init:function(){if(!r.i){var e=BOOMR.subscribe;e("before_beacon",r.av,null,null),e("onbeacon",r.rv,null,null),r.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body> <script> var wpdata = { navigation: {"top-navigation-c360":[{"ID":0,"title":"Products","showIcon":true,"panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Learn more","url":"https://www.salesforce.com/eu/products/"},"title":"Explore Einstein 1.","body":"Unite your teams around your customer with shared data and automated tools to drive growth and lower costs.","topImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-products-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-products-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-products-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-products-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-products-mobile.png?w=840","alt":null,"title":"2022/10/nav-products-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/icon-360.png?w=86","alt":null,"title":"2022/10/icon-360.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":87}},"navigationItems":[{"ID":0,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/09/icon-agentforce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Agentforce","url":"https://www.salesforce.com/eu/agentforce/","ariaLabel":""}},{"ID":1,"title":"Create a Customer 360","icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-customer360.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Create yours with Einstein 1","url":"https://www.salesforce.com/eu/products/"},"headlineText":"What is a Customer 360?","headlineDescription":"A single, shared view of every customer for better relationships.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-customer360.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"listItems":[{"ID":0,"description":"#1 apps for sales, service, and more","link":{"label":"Best-in-Class CRM Apps","url":"https://salesforcecustomer360.herokuapp.com/quiz/1/?campaign=industry","target":"_self","ariaLabel":""}},{"ID":1,"description":"Einstein Copilot, enterprise data privacy","link":{"label":"Trusted AI for Business","url":"https://www.salesforce.com/eu/products/einstein-ai-solutions/","target":"_self","ariaLabel":""}},{"ID":2,"description":"Data Cloud, integrations, analytics","link":{"label":"Unified Customer Data","url":"https://www.salesforce.com/eu/products/data/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Customer Success Stories","url":"https://www.salesforce.com/eu/customer-success-stories","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Latest Product Releases","url":"https://www.salesforce.com/releases/","target":"_self","ariaLabel":""}}]}},{"ID":2,"title":"Artificial Intelligence","icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ai.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/09/nav-products-bottom-desktop.png?w=420","alt":null,"title":"2022/09/nav-products-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_self","label":"See AI solutions","url":"https://www.salesforce.com/eu/products/einstein-ai-solutions/","ariaLabel":"See AI solutions"},"headlineText":"Artificial Intelligence","headlineDescription":"The world’s #1 AI for CRM.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ai.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"listItems":[{"ID":0,"link":{"label":"Explore AI resources","url":"https://www.salesforce.com/eu/resources/artificial-intelligence/","target":"_self","ariaLabel":"Explore AI resources"}},{"ID":1,"link":{"label":"Salesforce AI Research","url":"https://www.salesforceairesearch.com/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Salesforce Ventures","url":"https://salesforceventures.com/","target":"_self","ariaLabel":""}}]}},{"ID":3,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-small-business.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Small Business","url":"https://www.salesforce.com/eu/products/small-business/","target":"_self"}},{"ID":4,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-sales.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Sales","url":"https://www.salesforce.com/eu/products/sales/","target":"_self"}},{"ID":5,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-service.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Service","url":"https://www.salesforce.com/eu/products/service/","target":"_self"}},{"ID":6,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Marketing","url":"https://www.salesforce.com/eu/products/marketing-cloud/overview/","target":"_self"}},{"ID":7,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-commerce.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Commerce","url":"https://www.salesforce.com/eu/products/commerce/","target":"_self"}},{"ID":8,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-data-cloud.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Data Cloud","url":"https://www.salesforce.com/eu/data/","target":"_self"}},{"ID":9,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-analytics.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Tableau","url":"https://www.salesforce.com/eu/products/analytics/overview/","target":"_self"}},{"ID":10,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-mulesoft.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Mulesoft","url":"https://www.salesforce.com/eu/products/mulesoft/","target":"_self"}},{"ID":11,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-slack.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Slack","url":"https://www.salesforce.com/eu/products/slack/","target":"_self"}},{"ID":12,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-platform.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Einstein 1 Platform","url":"https://www.salesforce.com/eu/products/platform/overview/","target":"_self"}},{"ID":13,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-net-zero.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Net Zero","url":"https://www.salesforce.com/eu/products/net-zero-cloud/overview/","target":"_self"}},{"ID":14,"title":"Partner Apps & Experts","icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-partner-apps.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore AppExchange","url":"https://appexchange.salesforce.com/"},"headlineText":"Partner Apps & Experts","headlineDescription":"Get the most out of Salesforce with partners, apps, solutions, and consultants.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-partner-apps.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"listItems":[{"ID":0,"link":{"label":"Partner Apps","url":"https://appexchange.salesforce.com/appxStore?type=App","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Consultants","url":"https://appexchange.salesforce.com/consulting/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Learn about our partners","url":"https://www.salesforce.com/partners/","target":"_self","ariaLabel":""}}]}},{"ID":15,"title":"Customer Success","icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-cust-success.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-nav-products-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-nav-products-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all services","url":"https://www.salesforce.com/eu/services/overview/"},"headlineText":"Customer Success","headlineDescription":"Reach your goals with our customer success experts and our partners.","eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-cust-success.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"}},"listItems":[{"ID":0,"description":"Get the right level of support and guidance to grow your business.","link":{"label":"Success Plans","url":"https://www.salesforce.com/eu/services/success-plans/overview/","target":"_self","ariaLabel":""}},{"ID":1,"description":"Implement, innovate, and transform your enterprise with help from Salesforce experts.","link":{"label":"Professional Services","url":"https://www.salesforce.com/eu/services/professional-services/overview/","target":"_self","ariaLabel":""}}]}},{"ID":0,"link":{"target":"_self","label":"See all pricing","url":"https://www.salesforce.com/eu/editions-pricing/overview/"}}]},{"ID":1,"title":"Industries","showIcon":true,"panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all industries","url":"https://www.salesforce.com/eu/solutions/industries/"},"body":"Get industry-specific innovations that modernise your business, speed up time to value and boost productivity.","title":"Explore Salesforce for industries.","bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-industries-mobile.png?w=840","alt":null,"title":"2022/10/nav-industries-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"topImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-industries-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-industries-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-industries-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/icon-industries.png?w=86","alt":null,"title":"2022/10/icon-industries.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":87}},"navigationItems":[{"ID":0,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-automotive.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Automotive","url":"https://www.salesforce.com/solutions/industries/automotive/overview/","target":"_self"}},{"ID":1,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-communications.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Communications","url":"https://www.salesforce.com/eu/solutions/industries/communications/overview/","target":"_self"}},{"ID":2,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-consumer-goods.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Consumer Goods","url":"https://www.salesforce.com/eu/solutions/industries/consumer-goods/overview/","target":"_self"}},{"ID":3,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-education.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Education","url":"https://www.salesforce.org/highered/","target":"_self"}},{"ID":4,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-energy.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Energy & Utilities","url":"https://www.salesforce.com/solutions/industries/energy/overview/","target":"_self"}},{"ID":5,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-fin-services.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Financial Services","url":"https://www.salesforce.com/eu/solutions/industries/financial-services/overview/","target":"_self"}},{"ID":6,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-healthcare.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Healthcare & Life Sciences","url":"https://www.salesforce.com/eu/solutions/industries/healthcare/overview/","target":"_self"}},{"ID":7,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-manufacturing.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Manufacturing","url":"https://www.salesforce.com/eu/solutions/industries/manufacturing/overview/","target":"_self"}},{"ID":8,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-media.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Media","url":"https://www.salesforce.com/eu/solutions/industries/media/overview/","target":"_self"}},{"ID":9,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-nonprofit.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Nonprofit","url":"https://www.salesforce.org/nonprofit/","target":"_self"}},{"ID":10,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-public-sector.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Public Sector","url":"https://www.salesforce.com/eu/solutions/industries/government/overview/","target":"_self"}},{"ID":11,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-retail.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Retail","url":"https://www.salesforce.com/eu/solutions/industries/retail/overview/","target":"_self"}},{"ID":12,"icon":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-ind-tech.svg?w=1024","alt":null,"title":"","sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"buttonlink":{"label":"Technology","url":"https://www.salesforce.com/solutions/industries/tech/overview/","target":"_self"}},{"ID":0,"link":{"target":"_self","label":"See all industries","url":"https://www.salesforce.com/eu/solutions/industries"}}]},{"ID":2,"title":"Customers ","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/eu/customer-success-stories/"},"title":"Explore success stories.","body":"See how our customers transform their businesses with \nData + AI + CRM + Trust.","topImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/11/nav-customers-l3-default-top-desktop.webp?w=840","alt":null,"title":"2022/11/nav-customers-l3-default-top-desktop.webp","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/11/nav-customers-l3-default-bottom-desktop.jpg?w=840","alt":null,"title":"2022/11/nav-customers-l3-default-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/11/nav-customers-l3-mobile.jpg?w=840","alt":null,"title":"2022/11/nav-customers-l3-mobile.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"navigationItems":[{"ID":0,"title":"Customer Stories","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/11/nav-customers-l3-customer-stories-bottom-desktop.webp?w=420","alt":null,"title":"2022/11/nav-customers-l3-customer-stories-bottom-desktop.webp","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_self","label":"See all stories","url":"https://www.salesforce.com/eu/customer-success-stories/"},"headlineText":"Customer Stories ","headlineDescription":"Explore success stories from customers of all sizes, in every industry."},"listItems":[{"ID":0,"link":{"label":"Tableau Stories","url":"https://www.tableau.com/en-gb/solutions/customers","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"MuleSoft Stories","url":"https://www.mulesoft.com/case-studies","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Slack Stories","url":"https://slack.com/intl/en-gb/customer-stories","target":"_self","ariaLabel":""}}]}},{"ID":1,"title":"Trailblazer Stories","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/11/nav-customers-l3-trailblazer-stories-bottom-desktop.webp?w=420","alt":null,"title":"2022/11/nav-customers-l3-trailblazer-stories-bottom-desktop.webp","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":230},"hero":{"cta":{"target":"_self","label":"Watch the series","url":"https://www.salesforce.com/plus/series/trailblazer/"},"headlineDescription":"Meet the innovators bettering their careers and communities with Salesforce.","headlineText":"Trailblazer Stories"},"listItems":[{"ID":0,"link":{"label":"Trailblazer Success Stories","url":"https://www.salesforce.com/eu/blog/category/trailblazer/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Be a Trailblazer","url":"https://www.salesforce.com/eu/company/be-a-trailblazer/","target":"_self","ariaLabel":""}}]}}]},{"ID":3,"title":"Learning","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Join for free","url":"https://trailblazer.me/"},"body":"Unlock free hands-on learning, our global community, original series, and support.","title":"Become a Trailblazer.","bottomImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/09/resources-promo-bottom-desktop.png?w=420","alt":null,"title":"2022/09/resources-promo-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":229},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-mobile.png?w=840","alt":null,"title":"2022/10/nav-resources-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376},"topImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"eyebrowMediaImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-trailhead-1.png?w=86","alt":"the 360 blog","title":"2022/10/nav-trailhead-1.png","sizes":"(max-width: 86px) 100vw, 86px","width":86,"height":86}},"navigationItems":[{"ID":0,"title":"Learning on Trailhead","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore Trailhead","url":"https://trailhead.salesforce.com/"},"headlineText":"Learning on Trailhead","headlineDescription":"Skill up for the future from anywhere with Trailhead, our free, online learning platform."},"listItems":[{"ID":0,"description":"Explore guided learning paths to quickly learn in-demand skills.","link":{"label":"Trails","url":"https://trailhead.salesforce.com/trails/","target":"_self","ariaLabel":""}},{"ID":1,"description":"Accelerate learning with access to Salesforce experts.","link":{"label":"Expert-led Learning","url":"https://trailheadacademy.salesforce.com/overview/","target":"_self","ariaLabel":""}},{"ID":2,"description":"Earn resume-worthy Salesforce credentials. ","link":{"label":"Salesforce Certification","url":"https://trailhead.salesforce.com/credentials/","target":"_self","ariaLabel":""}},{"ID":3,"description":"Find your career in the Salesforce ecosystem. ","link":{"label":"Career Paths","url":"https://trailhead.salesforce.com/career-path/","target":"_self","ariaLabel":""}}]}},{"ID":1,"title":"Events & Experiences","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all events","url":"https://www.salesforce.com/eu/events/"},"headlineText":"Events & Experiences","headlineDescription":"Join us for live and on-demand local, global, and digital events."},"listItems":[{"ID":0,"link":{"label":"Salesforce+","url":"https://www.salesforce.com/plus","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Dreamforce","url":"https://www.salesforce.com/dreamforce/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Webinars","url":"https://www.salesforce.com/eu/events/webinars/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Customer Success Events","url":"https://pages.mail.salesforce.com/cloud-services/event-calendar/","target":"_self","ariaLabel":""}}]}},{"ID":2,"title":"Blogs","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Explore The 360 Blog","url":"https://www.salesforce.com/eu/blog/"},"headlineText":"The 360 Blog","headlineDescription":"Learn how to get ahead of trends and supercharge professional relationships."},"listItems":[{"ID":0,"link":{"label":"Careers Blog","url":"https://www.salesforce.com/company/careers/blog/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Salesforce Research Blog","url":"https://blog.salesforceairesearch.com/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"The Trailblazer","url":"https://www.salesforce.com/eu/blog/category/trailblazer/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Developer Blog","url":"https://developer.salesforce.com/blogs","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Admin Blog","url":"https://admin.salesforce.com/blog","target":"_self","ariaLabel":""}},{"ID":5,"link":{"label":"Architect Blog","url":"https://medium.com/salesforce-architects","target":"_self","ariaLabel":""}},{"ID":6,"link":{"label":"Engineering Blog","url":"https://engineering.salesforce.com/","target":"_self","ariaLabel":""}},{"ID":7,"link":{"label":"Design Blog","url":"https://medium.com/salesforce-ux","target":"_self","ariaLabel":""}},{"ID":8,"link":{"label":"Salesforce.org Blog","url":"https://www.salesforce.org/blog/","target":"_self","ariaLabel":""}},{"ID":9,"link":{"label":"Slack Blog","url":"https://slack.com/blog","target":"_self","ariaLabel":""}},{"ID":10,"link":{"label":"Tableau Blog","url":"https://www.tableau.com/about/blog","target":"_self","ariaLabel":""}},{"ID":11,"link":{"label":"Ventures Blog","url":"https://medium.com/salesforce-ventures","target":"_self","ariaLabel":""}},{"ID":12,"link":{"label":"MuleSoft Blog","url":"https://blogs.mulesoft.com/bloghome/","target":"_self","ariaLabel":""}},{"ID":13,"link":{"label":"AppExchange Blog","url":"https://medium.com/inside-the-salesforce-ecosystem","target":"_self","ariaLabel":""}}]}},{"ID":3,"title":"By Topic","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/eu/resources/","label":"Go to Resource Centre"},"headlineText":"By Topic","headlineDescription":"Find products and resources built to help us all get together safely and work from anywhere."},"listItems":[{"ID":0,"link":{"label":"Customer Engagement","url":"https://www.salesforce.com/eu/resources/customer-engagement/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Digital Transformation","url":"https://www.salesforce.com/eu/resources/digital-transformation/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Artificial Intelligence","url":"https://www.salesforce.com/eu/resources/artificial-intelligence/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Future of Work","url":"https://www.salesforce.com/eu/resources/future-of-work/","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Business as a Platform for Change","url":"https://www.salesforce.com/eu/resources/platform-for-change/","target":"_self","ariaLabel":""}}]}},{"ID":4,"title":"By Role","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Go to Resource Centre","url":"https://www.salesforce.com/eu/resources/"},"headlineText":"By Role","headlineDescription":"Explore relevant resources for you, your team, and your organisation."},"listItems":[{"ID":0,"link":{"label":"Sales","url":"https://www.salesforce.com/eu/resources/sales/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Service","url":"https://www.salesforce.com/eu/resources/service/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Marketing","url":"https://www.salesforce.com/eu/resources/marketing/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Commerce","url":"https://www.salesforce.com/eu/resources/commerce/","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"IT & App Dev","url":"https://www.salesforce.com/eu/resources/app-development/","target":"_self","ariaLabel":""}},{"ID":5,"link":{"label":"Small Business","url":"https://www.salesforce.com/eu/resources/small-business/","target":"_self","ariaLabel":""}},{"ID":6,"link":{"label":"Architects","url":"https://architect.salesforce.com/","target":"_self","ariaLabel":""}},{"ID":7,"link":{"label":"Designers","url":"https://www.salesforce.com/design/overview/","target":"_self","ariaLabel":""}},{"ID":8,"link":{"label":"Developers","url":"https://developer.salesforce.com/","target":"_self","ariaLabel":""}},{"ID":9,"link":{"label":"Admins","url":"https://admin.salesforce.com/","target":"_self","ariaLabel":""}}]}},{"ID":5,"title":"By Industry","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Go to Resource Centre","url":"https://www.salesforce.com/eu/resources/"},"headlineText":"By Industry","headlineDescription":"Discover research, insights, and solutions tailored to your company and industry."},"listItems":[{"ID":0,"link":{"label":"Financial Services","url":"https://www.salesforce.com/eu/resources/financial-services/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Healthcare & Life Sciences","url":"https://www.salesforce.com/resources/healthcare-life-sciences/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Retail and Consumer Goods","url":"https://www.salesforce.com/eu/resources/retail/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Manufacturing","url":"https://www.salesforce.com/eu/resources/manufacturing/","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Government","url":"https://www.salesforce.com/resources/government/","target":"_self","ariaLabel":""}},{"ID":5,"link":{"label":"Communications","url":"https://www.salesforce.com/resources/communications/","target":"_self","ariaLabel":""}},{"ID":6,"link":{"label":"Media","url":"https://www.salesforce.com/resources/media/","target":"_self","ariaLabel":""}},{"ID":7,"link":{"label":"Energy & Utilities","url":"https://www.salesforce.com/resources/energy-utilities/","target":"_self","ariaLabel":""}}]}},{"ID":6,"title":"By Content Type","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Go to Resource Centre","url":"https://www.salesforce.com/eu/resources/"},"headlineText":"By Content Type","headlineDescription":"Engage with endless, expert resources – in whatever format you prefer."},"listItems":[{"ID":0,"link":{"label":"Articles","url":"https://www.salesforce.com/eu/resources/articles/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Customer Stories","url":"https://www.salesforce.com/eu/resources/customer-stories/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Guides","url":"https://www.salesforce.com/eu/resources/guides/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Podcasts","url":"https://www.salesforce.com/resources/podcasts/","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Research & Reports","url":"https://www.salesforce.com/eu/resources/research-reports/","target":"_self","ariaLabel":""}},{"ID":5,"link":{"label":"Videos","url":"https://www.salesforce.com/eu/resources/videos/","target":"_self","ariaLabel":""}},{"ID":6,"link":{"label":"Webinars","url":"https://www.salesforce.com/eu/resources/webinars/","target":"_self","ariaLabel":""}}]}},{"ID":7,"title":"Setup & Optimisation ","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-resources-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-resources-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Visit the Success Centre","url":"https://successcenter.salesforce.com/"},"headlineText":"Success centre","headlineDescription":"Get expert guidance to set up Salesforce, optimise features, and achieve your goals."},"listItems":[{"ID":0,"link":{"label":"Sales Cloud","url":"https://successcenter.salesforce.com/s/product?name=sales-sales_cloud","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Service Cloud","url":"https://successcenter.salesforce.com/s/product?name=service-service_cloud","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Marketing Cloud","url":"https://successcenter.salesforce.com/s/product?name=marketing-marketing_cloud","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Platform","url":"https://successcenter.salesforce.com/s/product?name=platform-platform","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Government Cloud","url":"https://successcenter.salesforce.com/s/product?name=government_cloud-government_cloud","target":"_self","ariaLabel":""}},{"ID":5,"link":{"label":"Commerce Cloud","url":"https://successcenter.salesforce.com/s/product?name=commerce-b2c_commerce","target":"_self","ariaLabel":""}}]}}]},{"ID":4,"title":"Support","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Visit the Help centre","url":"https://help.salesforce.com/"},"body":"Find critical answers for all things Salesforce – search resources, browse documentation, log cases, and more.","title":"Questions? We can help.","topImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-support-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-support-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-support-mobile.png?w=840","alt":null,"title":"2022/10/nav-support-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"navigationItems":[{"ID":0,"title":"Help & Documentation","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Visit the Help centre","url":"https://help.salesforce.com/home"},"headlineText":"Help & Documentation","headlineDescription":"Need help? Log cases, find documentation, and more – all the support you need, wherever you need it."},"listItems":[{"ID":0,"link":{"label":"Known Issues","url":"https://trailblazer.salesforce.com/issues_index","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Developer Documentation","url":"https://developer.salesforce.com/docs/","target":"_self","ariaLabel":""}}]}},{"ID":1,"title":"Communities","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"listItems":[{"ID":0,"description":"Connect with Trailblazers from anywhere. ","link":{"label":"Trailblazer Community","url":"https://trailblazers.salesforce.com/","target":"_self","ariaLabel":""}},{"ID":1,"description":"Collaborate, learn, and manage your partner business.","link":{"label":"Partner Community","url":"https://partners.salesforce.com/","target":"_self","ariaLabel":""}},{"ID":2,"description":"Help us build the Salesforce roadmap by sharing your feedback.","link":{"label":"IdeaExchange","url":"https://ideas.salesforce.com/s/","target":"_self","ariaLabel":""}}]}},{"ID":2,"title":"Customer Success","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-support-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-support-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/eu/services/overview/","label":"See all services"},"headlineText":"Customer Success","headlineDescription":"Reach your goals with our customer success experts and our partners."},"listItems":[{"ID":0,"description":"Get the right level of support and guidance to grow your business.","link":{"label":"Success Plans","url":"https://www.salesforce.com/eu/services/success-plans/overview/","target":"_self","ariaLabel":""}},{"ID":1,"description":"Implement, innovate, and transform your enterprise with help from Salesforce experts.","link":{"label":"Professional Services","url":"https://www.salesforce.com/eu/services/professional-services/overview/","target":"_self","ariaLabel":""}}]}}]},{"ID":5,"title":"Company","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Learn about us","url":"https://www.salesforce.com/eu/company/our-story/"},"body":"We believe in building relationships – not just between companies and customers, but among our global communities.","title":"Hear our story.","topImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-company-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/09/company-promo-bottom-desktop.png?w=420","alt":null,"title":"2022/09/company-promo-bottom-desktop.png","sizes":"(max-width: 420px) 100vw, 420px","width":420,"height":340},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-company-mobile.png?w=840","alt":null,"title":"2022/10/nav-company-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"navigationItems":[{"ID":0,"title":"About Salesforce","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See our story","url":"https://www.salesforce.com/eu/company/our-story/"},"headlineText":"About Salesforce","headlineDescription":"Learn about our history, products, and values."},"listItems":[{"ID":0,"link":{"label":"What Is Salesforce?","url":"https://www.salesforce.com/eu/products/what-is-salesforce/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Be a Trailblazer","url":"https://www.salesforce.com/eu/company/be-a-trailblazer/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Leadership","url":"https://www.salesforce.com/company/leadership/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Global Offices","url":"https://www.salesforce.com/eu/company/locations/","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Salesforce Swag Store","url":"https://www.salesforcestore.com/","target":"_self","ariaLabel":""}},{"ID":5,"link":{"label":"Salesforce Ventures","url":"https://www.salesforce.com/company/ventures/","target":"_self","ariaLabel":""}},{"ID":6,"link":{"label":"Investor Relations","url":"https://investor.salesforce.com/overview/default.aspx","target":"_self","ariaLabel":""}},{"ID":7,"link":{"label":"Legal","url":"https://www.salesforce.com/company/legal/","target":"_self","ariaLabel":""}}]}},{"ID":1,"title":"Our Values","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"listItems":[{"ID":0,"link":{"label":"Trust","url":"https://trust.salesforce.com/en/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Customer success","url":"https://www.salesforce.com/eu/customer-success-stories/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Innovation","url":"https://www.salesforce.com/products/innovation/overview/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Equality","url":"https://www.salesforce.com/company/equality/","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Sustainability","url":"https://www.salesforce.com/company/sustainability/","target":"_self","ariaLabel":""}}]}},{"ID":2,"title":"Our Impact","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/company/stakeholder-capitalism/","label":"Learn about stakeholder capitalism"},"headlineText":"Stakeholder Capitalism","headlineDescription":"We know business is the greatest platform for change. See how we build a better future."},"listItems":[{"ID":0,"link":{"label":"Ethical & Humane Use","url":"https://www.salesforce.com/company/intentional-innovation/overview/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Racial Equality & Justice","url":"https://www.salesforce.com/company/equality/racial-equality-justice-taskforce/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"Philantropy","url":"https://www.salesforce.com/company/philanthropy/overview/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Public Policy","url":"https://www.salesforce.com/company/public-policy/","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Commitment to Education","url":"https://www.salesforce.com/company/commitment-to-education/","target":"_self","ariaLabel":""}}]}},{"ID":3,"title":"Careers","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"See all careers","url":"https://careers.salesforce.com/en/our-locations/europe-middle-east-and-africa/greater-europe/"},"headlineText":"Careers","headlineDescription":"Start a new journey with us – a career here at Salesforce."},"listItems":[{"ID":0,"link":{"label":"University Recruiting ","url":"https://careers.salesforce.com/en/university/","target":"_self","ariaLabel":""}}]}},{"ID":4,"title":"News","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/uk/news/","label":"Visit the newsroom"},"headlineText":"Newsroom","headlineDescription":"Stay informed with the latest news and announcements, fresh off the press. "},"listItems":[{"ID":0,"link":{"label":"Analyst Reports ","url":"https://www.salesforce.com/company/recognition/analyst-reports/","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Quarter in Review","url":"https://www.salesforce.com/video/24566588/","target":"_self","ariaLabel":""}}]}},{"ID":5,"title":"More Salesforce Brands","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-company-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-company-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"listItems":[{"ID":0,"link":{"label":"Tableau","url":"https://www.tableau.com/en-gb","target":"_self","ariaLabel":""}},{"ID":1,"link":{"label":"Slack","url":"https://slack.com/intl/en-gb/","target":"_self","ariaLabel":""}},{"ID":2,"link":{"label":"MuleSoft","url":"https://www.mulesoft.com/","target":"_self","ariaLabel":""}},{"ID":3,"link":{"label":"Heroku","url":"https://www.heroku.com/","target":"_self","ariaLabel":""}},{"ID":4,"link":{"label":"Salesforce.org","url":"https://www.salesforce.org/","target":"_self","ariaLabel":""}}]}}]},{"ID":6,"title":"Salesforce+","panelPromo":{"backgroundColor":"#EAF5FE","cta":{"target":"_self","label":"Visit Salesforce+","url":"https://www.salesforce.com/plus/"},"body":"Get inspired with free access to award-winning original series and live experiences.","title":"Explore Salesforce+","topImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-salesforce-plus-promo-sky-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-promo-sky-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImage":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-salesforce-plus-promo-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-promo-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"bottomImageMobile":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-salesforce-plus-mobile.png?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-mobile.png","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":376}},"navigationItems":[{"ID":0,"title":"Original Content","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Visit Salesforce+","url":"https://www.salesforce.com/plus/"},"headlineDescription":"Get original content focused on you, your business, and our changing world.","headlineText":"Explore inspiring original series, episodes, and specials."}}},{"ID":1,"title":"Dreamforce","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","url":"https://www.salesforce.com/plus/events","label":"Learn about Dreamforce"},"headlineDescription":"Catch all the excitement, like transformative success stories, breaking news, sessions, keynotes, and thought leadership.","headlineText":"Join us for Dreamforce, our biggest event of the year, live and on-demand."}}},{"ID":2,"title":"My List","panelLinkedList":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2022/10/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg?w=840","alt":null,"title":"2022/10/nav-salesforce-plus-original-content-my-list-bottom-desktop.jpg","sizes":"(max-width: 840px) 100vw, 840px","width":840,"height":460},"hero":{"cta":{"target":"_self","label":"Go to my list","url":"https://www.salesforce.com/plus/mylist"},"headlineDescription":"Create, curate, and explore your personal list of exclusive content from our library.","headlineText":"Save inspiring content to watch later."}}}]}],"utility-navigation-c360":{"labelBack":"Back","logoAlt":"Salesforce Home EU","labelMore":"More","search":{"label":"","url":"https://www.salesforce.com/eu/search/","target":"_self","ariaLabel":"Search"},"contact":{"title":"Contact","firstSubtitle":"By phone","lock":{"move":false,"remove":false},"links":[{"label":"Contact Us","url":"https://www.salesforce.com/eu/company/contact-us/","target":"_self","ariaLabel":"Contact Us"},{"label":"Visit the help center","url":"https://help.salesforce.com/s/","target":"_self"},{"label":"Global offices","url":"https://www.salesforce.com/company/locations/","target":"_self"}],"secondSubtitle":"Online","phones":[{"url":"tel:+353 14403500","label":"+353 14403500","target":"_self","ariaLabel":""}]},"login":{"labelLogin":"Login","labelMyAccounts":"My Accounts","authBackgroundImage":{"src":null,"alt":null,"title":"","sizes":false,"width":null,"height":null},"labelProducts":"Products","loginSalesforce":{"label":"Salesforce","url":"https://login.salesforce.com/?locale=eu","target":"_self","ariaLabel":"Salesforce label"},"loginApps":[{"ID":0,"link":{"label":"Marketing Cloud","url":"https://mc.exacttarget.com/","target":"_self","ariaLabel":"Marketing Cloud"}}],"labelTrailblazer":"Experiences","labelTbDescription":"Access Trailhead, your Trailblazer profile, community, learning, original series, events, support, and more.","trailblazer":{"label":"Trailblazer Account","ariaLabel":"login with your trailblazer id","description":"","target":"_self"},"settings":{"label":"Settings","ariaLabel":"Settings Aria Label","target":"_self"},"logout":{"label":"Logout","ariaLabel":"logout link","target":"_self"},"switchAccount":{"label":"Switch Account","ariaLabel":"Switch Account Label","target":"_self"}},"ctamain":{"label":"Try for free","url":"https://www.salesforce.com/eu/form/signup/freetrial-sales-pe/?d=70130000000EqoP","ariaLabel":"","target":"_self"},"searchComponent":{"globalSearchFind":"Can't find what you're looking for?","globalSearchTry":"Try global search","globalSearchUrl":"https://www.salesforce.com/search/","topResults":"Top results","viewAll":"View all","searchAriaLabel":"nav.utility.search.search_aria_label","searchClearAriaLabel":"Clear","quickLinksHeader":"Popular searches","searchPlaceholder":"Search","organizationId":"org62salesforce","accessToken":"xx24e65ef6-c6f0-4a55-b6b9-e7fd84967788","searchVariant":"icon-only","searchWithQuickLinks":"TRUE","searchHub":"WWW-United States","searchSite":"www","quick_links":[{"ID":0,"label":"Einstein AI Security"},{"ID":1,"label":"Data Cloud"},{"ID":2,"label":"Pricing"}]}},"region-selector-c360":{"title":"Change Region ","regionItems":[{"title":"Americas","ID":0,"regionItems":[{"ID":0,"item":{"target":"_self","label":"América Latina (Español)","url":"https://www.salesforce.com/mx/","ariaLabel":""},"lang":"mx"},{"ID":1,"item":{"target":"_self","label":"Brasil (Português)","url":"https://www.salesforce.com/br/"},"lang":"pt"},{"ID":2,"item":{"target":"_self","label":"Canada (English)","url":"https://www.salesforce.com/ca/"},"lang":"ca"},{"ID":3,"item":{"target":"_self","label":"Canada (Français)","url":"https://www.salesforce.com/fr-ca/"},"lang":"fr"},{"ID":4,"item":{"target":"_self","label":"United States (English)","url":"https://www.salesforce.com/?ir=1","ariaLabel":""},"lang":"en"}]},{"title":"Europe, Middle East, and Africa","ID":1,"regionItems":[{"ID":0,"item":{"target":"_self","label":"España (Español)","url":"https://www.salesforce.com/es/"},"lang":"es"},{"ID":1,"item":{"target":"_self","label":"Deutschland (Deutsch)","url":"https://www.salesforce.com/de/","ariaLabel":""},"lang":"de"},{"ID":2,"item":{"target":"_self","label":"France (Français)","url":"https://www.salesforce.com/fr/"},"lang":"fr"},{"ID":3,"item":{"target":"_self","label":"Italia (Italiano)","url":"https://www.salesforce.com/it/"},"lang":"it"},{"ID":4,"item":{"target":"_self","label":"Nederland (Nederlands)","url":"https://www.salesforce.com/nl/"},"lang":"nl"},{"ID":5,"item":{"target":"_self","label":"Sverige (Svenska)","url":"https://www.salesforce.com/se/"},"lang":"sv"},{"ID":6,"item":{"target":"_self","label":"United Kingdom (English)","url":"https://www.salesforce.com/uk/"},"lang":"en"},{"ID":7,"item":{"target":"_self","label":"All other countries (English)","url":"https://www.salesforce.com/eu/"},"lang":"en"}]},{"title":"Asia Pacific","ID":2,"regionItems":[{"ID":0,"item":{"target":"_self","label":"Australia & New Zealand (English)","url":"https://www.salesforce.com/au/","ariaLabel":""},"lang":"en"},{"ID":1,"item":{"target":"_self","label":"India (English)","url":"https://www.salesforce.com/in/"},"lang":"en"},{"ID":2,"item":{"target":"_self","label":"日本 (日本語)","url":"https://www.salesforce.com/jp/"},"lang":"ja"},{"ID":3,"item":{"target":"_self","label":"中国 (简体中文)","url":"https://www.salesforce.com/cn/"},"lang":"zh-Hans"},{"ID":4,"item":{"target":"_self","label":"台灣 (繁體中文)","url":"https://www.salesforce.com/tw/"},"lang":"zh-Hant"},{"ID":5,"item":{"target":"_self","label":"한국 (한국어)","url":"https://www.salesforce.com/kr/"},"lang":"ko"},{"ID":6,"item":{"target":"_self","label":"ประเทศไทย (ไทย)","url":"https://www.salesforce.com/th/"},"lang":"th"},{"ID":7,"item":{"target":"_self","label":"All other countries (English)","url":"https://www.salesforce.com/ap/"},"lang":"en"}]}]},"isPreview":false,"contextnav-c360":{"propertyTitle":{"label":"Marketing","url":"https://www.salesforce.com/eu/marketing/","target":"_self","ariaLabel":""},"propertyLogo":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-sales.svg?w=1024","alt":null,"title":null,"sizes":"(max-width: 1024px) 100vw, 1024px","width":"1024","height":"1024"},"utilityNavigation":{"ctamain":{"variant":"primary","label":"cta 1","url":"https://www.salesforce.com/","cta":{"variant":"primary","label":"Watch demo","url":"https://www.salesforce.com/eu/form/demo/crm-marketing-demo/?d=pb","target":"_blank","ariaLabel":"watch demo : marketing cloud"}},"ctasecondary":{"variant":"primary","label":"cta 2","url":"https://www.salesforce.com/"}},"bladeId":"1720091248_30d","variation":"static","isLogoEnabled":false,"menuGroup":{"menuItems":[{"ID":1,"link":{"label":"Overview","url":"https://www.salesforce.com/eu/marketing/","target":"_self","ariaLabel":""},"bladeId":"1720091248_49x"},{"ID":2,"title":"Marketing Products","bladeId":"1720091248_4ku","submenu":[{"ID":1,"bladeId":"1720091248_1nu","menuItems":[{"ID":1,"link":{"target":"_self","label":"Customer Data Platform","url":"https://www.salesforce.com/eu/marketing/data/"},"bladeId":"1720091248_3o2"},{"ID":2,"link":{"target":"_self","label":"Email Marketing, Mobile, & Advertising","url":"https://www.salesforce.com/eu/marketing/engagement/"},"bladeId":"1720091248_45d"},{"ID":3,"link":{"target":"_self","label":"B2B Marketing Automation","url":"https://www.salesforce.com/eu/marketing/b2b-automation/"},"bladeId":"1720091248_3a2"},{"ID":4,"link":{"target":"_self","label":"Cross-Channel Personalization","url":"https://www.salesforce.com/eu/marketing/personalization/"},"bladeId":"1720091248_106"}]},{"ID":2,"bladeId":"1720091248_61a","menuItems":[{"ID":1,"link":{"target":"_self","label":"Marketing Analytics","url":"https://www.salesforce.com/eu/marketing/intelligence/"},"bladeId":"1720091248_586"},{"ID":2,"link":{"target":"_self","label":"Marketing AI","url":"https://www.salesforce.com/eu/marketing/ai/"},"bladeId":"1720091248_174"},{"ID":3,"link":{"target":"_self","label":"Customer Loyalty","url":"https://www.salesforce.com/eu/marketing/loyalty-management/"},"bladeId":"1720091248_43a"},{"ID":4,"link":{"target":"_self","label":"Marketing for Small Business","url":"https://www.salesforce.com/eu/small-business/marketing/"},"bladeId":"1720091248_3c3"},{"ID":5,"link":{"target":"_self","label":"See all Marketing Products","url":"https://www.salesforce.com/eu/marketing/all-products/"},"bladeId":"1720091248_4zr"}]}]},{"ID":3,"link":{"label":"Pricing","url":"https://www.salesforce.com/eu/marketing/pricing/","ariaLabel":"Marketing Pricing Overview","target":"_self"},"bladeId":"1720091248_2qr"}]}}}, blades: [{"id":"1669069214809_11ts","name":"sf/marquee","attributes":{"blade_layout":"right","two_column_spacing":"standard","audience_segment":["customer","prospect"],"image_overflow":false,"theme_variant":"light","experiment_type":"content","headline":"Marketing Cloud Engagement","headline_font_color":"#032D60","headline_size":"standard","description":"<p>Build relationships with engagement marketing tools, powered by AI. Activate your data to deliver personalised campaigns at scale and increase customer lifetime value.</p>\n","link_1":{"variant":"primary","label":"Watch demo","url":"https://www.salesforce.com/eu/form/demo/demo-marketing/?d=pb","ariaLabel":"Watch demo of Marketing Cloud Engagement","target":"_blank","source":"standard-link"},"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?w=1024","alt":"Astro holding a Marketing Cloud icon, standing in front of a Marketing Cloud Engagement Interface ","title":"2023/07/marquee-marketing-engagement.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=300,290","width":300,"height":290},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=768,743","width":768,"height":743},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=1024,991","width":1024,"height":991}],"width":1024,"height":991}},"blade_background_type":{"kind":"custom_background","blade_custom_image_desktop":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?w=1024","alt":"","title":"2023/06/marquee-marketing-product-background-desktop-3.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=300,94","width":300,"height":94},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=768,240","width":768,"height":240},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=1024,320","width":1024,"height":320},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=1536,480","width":1536,"height":480},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=2048,640","width":2048,"height":640}],"width":1024,"height":320},"blade_custom_image_mobile":{"src":null,"alt":"","title":null,"sizes":[],"width":null,"height":null}}},"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","tbidGreeting":{"isEnabled":true,"thEndpoint":"https://mobile.api.trailhead.com/graphql","localization":{"localizedGreeting":"Hello, {firstname}!","localizedWordForBadges":"Badges","localizedWordForPoints":"Points"}},"pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1670626678406_1b4x","name":"sf/text","attributes":{"blade_layout":"center","audience_segment":["customer","prospect"],"experiment_type":"content","headline":"What can you do with an engagement marketing platform?","description":"<p>Create and deliver AI-powered, personalised campaigns connecting every moment of customer engagement.</p>\n","headline_size":"large","column_grid":"one"},"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1699943946129_swp","name":"sf/productfeature","attributes":{"blade_layout":"left","audience_segment":["prospect","customer"],"experiment_type":"content","headline":"Activate relevant customer data at scale."},"media_items":[{"media":{"video":{"video_type":"vidyard","uuid":"9JwUYN1SaRuv9rSkeezpGW"}},"headline":"Journey Orchestration","description":"<p>Design and deliver personalised customer journeys that improve engagement and conversions — across the entire lifecycle. Use simple, drag-and-drop tools to streamline journey creation — with messaging, content, and AI-decisioning built into a single workflow. Automate triggered experiences, like post-purchase or cross-selling, using data from various data sources or API events. And optimise each individual experience using real-time customer data, which ensures relevancy at every moment.</p>\n","kind":"card_showhide","id":"1699943946016_3ut"},{"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?w=1024","alt":"Cross-channel customer experience.","title":"2023/11/products-features-multichannel-messaging.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024}},"headline":"Multichannel Messaging","description":"<p>Integrate any type of customer message, even offline channels, into your customer journeys. Deliver a connected marketing experience that uses AI and decisioning to better engage your customers, no matter where they are. Using email, mobile push, SMS, third-party messaging, advertising — or even direct mail — you can design, build, and deploy those moments, all in one central console.</p>\n","kind":"card_showhide","id":"1699943946023_oqw"},{"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?w=1024","alt":"Connected journey schematic. ","title":"2023/11/products-features-unified-customer-engagement.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=768,768","width":768,"height":768}],"width":1024,"height":1024}},"headline":"Cross-CRM Engagement","description":"<p>Unify departmental silos to simplify the customer experience. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centers, sales reps, or loyalty programs. Power engagements with integrated activities across the platform — such as a service center follow-up, triggered by a negative customer survey result.</p>\n","kind":"card_showhide","id":"1699943946029_msl"}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1679768474348_15tk","name":"sf/productfeature","attributes":{"blade_layout":"right","audience_segment":["prospect","customer"],"experiment_type":"content","headline":"Engage with hyper-dynamic content on the right channel."},"media_items":[{"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?w=1024","alt":"Personalised promotional email for a streaming service.","title":"2023/11/products-features-personalized-email-marketing.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024}},"headline":"Email Marketing","description":"<p>Push the limits of email personalisation and campaign efficiency with AI. Choose from prebuilt templates or create tailored customer emails from scratch. Integrate all of your campaigns, including transactional and promotional messages, and manage your email sender score, with a single platform. Choose the right piece of content for each customer, from a convenient, consolidated library.</p>\n","kind":"card_showhide","id":"1679768474324_11mj"},{"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?w=1024","alt":"Different Mobile App Engagements","title":"2023/11/products-features-mobile-app-engagement.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024}},"headline":"Mobile App Engagement","description":"<p>Reach your customers on their preferred channels with integrated in-app engagement. With push messaging, you can use geotargeting or behavioral data to deliver relevant and timely messages that maximise both app engagement and ROI.</p>\n","kind":"card_showhide","id":"1682442240964_1akg"},{"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?w=1024","alt":"Example of a personalized WhatsApp Message. ","title":"2023/11/products-features-conversational-mobile-messaging-1.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024}},"headline":"Conversational Messaging","description":"<p>Engage customers with bidirectional mobile messaging platforms — like SMS, WhatsApp, and LINE — so that customers can connect directly with your brand. Learn more about your customers by interacting with them through conversational marketing for engagements like appointment confirmations, surveys, or building preferences — all while delivering impactful experiences that build strong, brand-customer relationships.</p>\n","kind":"card_showhide","id":"1682442243345_1czy"}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1682442262755_15rv","name":"sf/productfeature","attributes":{"blade_layout":"left","audience_segment":["prospect","customer"],"experiment_type":"content","headline":"Maximise marketing effectiveness."},"media_items":[{"media":{"video":{"uuid":"8aNuqbzk7F1rttpAmsWttv","video_type":"vidyard"}},"headline":"Cross-Channel Analytics","description":"<p>Knowledge is power — so grow your marketing with stronger analytics. Analyse journey performance with built-in dashboards to optimise your campaigns across email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimise campaigns — all to help you drive engagement and grow customer lifetime value.</p>\n","kind":"card_showhide","id":"1682442262716_11n"},{"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?w=1024","alt":"Google analytics interface. ","title":"2023/11/products-features-integrate-google-analytics.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=768,768","width":768,"height":768}],"width":1024,"height":1024}},"headline":"Google Analytics Integration","description":"<p>Connect campaigns with Google Analytics for a deeper understanding of customer behavior across email, web, and mobile journeys. GA4 collects both website and app data to provide a holistic view of customer engagement — so marketers can optimise existing campaigns and the entire ecosystem of journeys. With this integration, marketers can also manage Google audiences and segments directly in Marketing Cloud Engagement to refine segments, trigger journey experiences, and reach customers with targeted ads.</p>\n","kind":"card_showhide","id":"1682442262720_53l"},{"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?w=1024","alt":"Advertisement for a pair of women's shoes.","title":"2023/11/products-features-relevant-advertising.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=768,768","width":768,"height":768},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=1024,1024","width":1024,"height":1024}],"width":1024,"height":1024}},"headline":"Digital Advertising","description":"<p>Activate first-party audience segments across the digital ad ecosystem to power your customer acquisition and conversion campaigns. Choose from Google, Meta, Twitter, and more to extend your reach, leveraging first-party customer data to enhance your targeting and messaging for more relevant advertising experiences. Engage segments with advertising-specific campaigns or add advertising within your customer journeys for connected cross-channel experiences</p>\n","kind":"card_showhide","id":"1682442262724_zlf"}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1680284730544_187f","name":"sf/nupfixed","attributes":{"audience_segment":["prospect","customer"],"experiment_type":"content","link_location":"below","headline":"Extend the power of Marketing Cloud Engagement with these related products.","card_type":"sf/productaddon","currency_selector":false,"link_1":{"variant":"secondary","url":"https://www.salesforce.com/eu/marketing/all-products/","label":"View all products","ariaLabel":"View all products related to Marketing Cloud Engagement.","source":"standard-link"},"blade_background_type":{"kind":"standard_background","blade_background_image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?w=1024","alt":"","title":"2023/06/logo-marketing-productdetail-product-portfolio-2.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=300,118","width":300,"height":118},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=768,303","width":768,"height":303},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=1024,404","width":1024,"height":404},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=1536,606","width":1536,"height":606},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=2048,808","width":2048,"height":808}],"width":1024,"height":404}}},"media_items":[{"content_source_type":"manual-content","headline":"Data Cloud for Marketing","description":"<p>Activate your data, scale insights with AI, and unify all your data into a single customer profile.</p>\n","product_color":"#FE9339","link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/eu/marketing/data/","ariaLabel":"Learn more about Data Cloud for Marketing for Marketing. "},"kind":"card_productaddon","id":"1680284743164_766"},{"content_source_type":"manual-content","headline":"Marketing Cloud Personalisation","description":"<p>Automate dynamic offers for each customer in real time across each moment in the customer journey.</p>\n","product_color":"#FE9339","link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/eu/marketing/personalization/","ariaLabel":"Learn more about Marketing Cloud Personalisation."},"kind":"card_productaddon","id":"1682442319795_10f9"},{"content_source_type":"manual-content","headline":"Marketing Cloud Intelligence","description":"<p>Optimise marketing performance and spend across every campaign, channel, and journey.</p>\n","product_color":"#FE9339","link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/eu/marketing/analytics/","ariaLabel":"Learn more about Marketing Cloud Intelligence."},"kind":"card_productaddon","id":"1682442322236_sh8"},{"content_source_type":"manual-content","headline":"Loyalty Management","description":"<p>Nurture relationships and create lasting loyalty on the world’s #1 CRM.</p>\n","product_color":"#FE9339","link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/eu/marketing/loyalty-management/","ariaLabel":"Learn more about Loyalty Management."},"kind":"card_productaddon","id":"1682442324421_1eeg"}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1680632942198_tre","name":"sf/nupfixed","attributes":{"audience_segment":["prospect","customer"],"experiment_type":"content","link_location":"above","headline":"Find the right Marketing Cloud Engagement edition for your business needs.","description":"","card_type":"sf/pricingedition","currency_selector":false,"link_1":{"variant":"secondary","label":"View detailed pricing","url":"https://www.salesforce.com/eu/marketing/engagement/pricing/","ariaLabel":"View detailed Marketing Cloud Engagement pricing.","source":"standard-link"},"legal":"<p>This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.</p>\n<p>Price based on contact and message volume</p>\n"},"media_items":[{"content_source_type":"manual-content","product_color":"#FE9339","headline":"Professional","description":"<p>Personalised marketing automation</p>\n","price":{"price_type":"description","description":"€1,250"},"price_suffix":{"suffix_type":"other","text":"org/EUR/month*"},"price_subtext":{"subtext_type":"other","text":"(billed annually)"},"feature_list":[{"description":"Email Marketing"},{"description":"Content Creation"},{"description":"Robust analytics"}],"link_1":{"label":"Contact us","variant":"text","url":"https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb","ariaLabel":"Contact us about Marketing Cloud Engagement, Professional.","target":"_blank"},"kind":"card_pricingedition","id":"1680632942161_c4d"},{"content_source_type":"manual-content","product_color":"#FE9339","headline":"Corporate","description":"<p>Personalised cross-channel strategic marketing</p>\n","price":{"price_type":"description","description":"€4,200"},"price_suffix":{"suffix_type":"other","text":"org/EUR/month*"},"price_subtext":{"subtext_type":"other","text":"(billed annually)"},"feature_list":[{"description":"Journey Orchestration"},{"description":"Mobile Messaging"},{"description":"AI-Powered Insights"}],"link_1":{"label":"Contact us","variant":"text","url":"https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb","ariaLabel":"Contact us about Marketing Cloud Engagement, Corporate.","target":"_blank"},"kind":"card_pricingedition","id":"1684433639776_m8q"},{"content_source_type":"manual-content","product_color":"#FE9339","headline":"Enterprise","description":"<p>Sophisticated journeys across channels, brands, and geographies</p>\n","price":{"price_type":"description","description":"Request a quote"},"price_subtext":{"subtext_type":"other","text":"Price based on contact and message volume"},"feature_list":[{"description":"Journey Orchestration"},{"description":"Multiple Business Units"},{"description":"Global platform"}],"link_1":{"label":"Contact us","variant":"text","url":"https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb","ariaLabel":"Contact us about Marketing Cloud Engagement, Enterprise.","target":"_blank"},"kind":"card_pricingedition","id":"1684433774505_16p6"}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1670278976480_ju9","name":"sf/logogrid","attributes":{"audience_segment":["prospect","customer"],"experiment_type":"content","card_type":"sf/logomark","card_link_visibility":false,"headline":"Get the most out of your engagement marketing tools with partner apps and experts.","description":"","blade_background_type":{"kind":"standard_background","blade_background_image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?w=1024","alt":"","title":"2023/06/product-portfolio-cloudname-marketing-background-2.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=300,118","width":300,"height":118},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=768,303","width":768,"height":303},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=1024,404","width":1024,"height":404},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=1536,606","width":1536,"height":606},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=2048,808","width":2048,"height":808}],"width":1024,"height":404}}},"media_items":[{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/accenture-2.jpg?w=320","alt":"Accenture logo","title":"2023/05/accenture-2.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/accenture-2.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/accenture-2.jpg?resize=300,169","width":300,"height":169}],"width":320,"height":180},"label":"FPO","kind":"card_logomark","id":"1670278976549_13fc"},{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/deloitte-3.jpg?w=320","alt":"Deloitte logo","title":"2023/05/deloitte-3.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/deloitte-3.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/deloitte-3.jpg?resize=300,169","width":300,"height":169}],"width":320,"height":180},"label":"FPO","kind":"card_logomark","id":"1682442569903_dkz"},{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/cognizant-2.jpg?w=320","alt":"Cognizant logo","title":"2023/05/cognizant-2.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/cognizant-2.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/cognizant-2.jpg?resize=300,169","width":300,"height":169}],"width":320,"height":180},"label":"FPO","kind":"card_logomark","id":"1682442571840_xlj"},{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/pfl-1.jpg?w=320","alt":"PrintingForLess.com Inc. logo","title":"2023/06/pfl-1.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/pfl-1.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/pfl-1.jpg?resize=300,169","width":300,"height":169}],"width":320,"height":180},"kind":"card_logomark","id":"1686954738659_bj0"},{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google-anaytics.jpg?w=320","alt":"Google Analytics logo","title":"2023/06/google-anaytics.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google-anaytics.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google-anaytics.jpg?resize=300,169","width":300,"height":169}],"width":320,"height":180},"kind":"card_logomark","id":"1686954747280_19xh"},{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/whatsapp.jpg?w=320","alt":"Whatsapp logo","title":"2023/06/whatsapp.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/whatsapp.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/whatsapp.jpg?resize=300,169","width":300,"height":169}],"width":320,"height":180},"kind":"card_logomark","id":"1686954754035_ebj"}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1681823787438_8ss","name":"sf/oneup","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"experiment_type":"content","headline":"Stay up to date on all things marketing.","description":"<p>Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.</p>\n","link_1":{"variant":"secondary","url":"https://www.salesforce.com/eu/form/newsletter/?d=pb","label":"Sign up now","ariaLabel":"Sign up now for the marketing newsletter. ","target":"_blank","source":"standard-link"},"media":{"image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?w=1024","alt":"Astro standing with outstretched hands in front of the Marketing Cloud newsletter.","title":"2023/06/category-marketing-role-based-newsletter-1-1.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?resize=768,432","width":768,"height":432},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?resize=1024,577","width":1024,"height":577}],"width":1024,"height":577}},"blade_background_type":{"kind":"standard_background"}},"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1699944234510_otc","name":"sf/trailheadmfe","attributes":{"link_location":"below","audience_segment":["prospect","customer"],"experiment_type":"content","variant":"learning","headline":"Learn new skills with free, guided learning on Trailhead.","trailhead_module_1":"campaign-optimization-for-marketers","trailhead_module_2":"einstein-copy-insights-quick-look","trailhead_module_3":"path-optimizer-in-journey-builder","blade_background_type":{"kind":"standard_background","blade_background_image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?w=1024","alt":"","title":"2023/06/trailhead-mfe-background.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=300,92","width":300,"height":92},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=768,234","width":768,"height":234},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=1024,312","width":1024,"height":312},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=1536,468","width":1536,"height":468},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=2048,625","width":2048,"height":625}],"width":1024,"height":312}}},"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","thWrapperAttrs":{"tag":"thexternal-collection","src":"https://ui.trailhead.com/components/v4.29.2/modules/thexternal-collection.js","componentname":"thexternal-collection-learning","id":"thexternal-collection-learning","data-elementtype":"experience-blade","variant":"learning","properties":"{\"envExperienceApiHost\":\"https://mobile.api.trailhead.com/graphql\",\"envCommunityApiHost\":\"https://community.api.trailhead.com/graphql\",\"locale\":\"en-eu\",\"config\":{\"card\":{\"variant\":\"default\",\"layout\":\"grid\",\"title\":\"\",\"ctaLabel\":\"\",\"ctaHref\":\"\",\"ctaAlways\":false},\"item\":{\"hideMetaLeft\":true,\"hideMetaRight\":true,\"hideAction\":true,\"variant\":\"tile\",\"dynamicCta\":true,\"hideDescription\":false,\"hideImage\":false,\"titleTruncateLines\":3},\"state\":{}},\"variant\":\"learning\",\"items\":[{\"name\":\"campaign-optimization-for-marketers\",\"type\":\"MODULE\"},{\"name\":\"einstein-copy-insights-quick-look\",\"type\":\"MODULE\"},{\"name\":\"path-optimizer-in-journey-builder\",\"type\":\"MODULE\"}]}","bladeid":"1699944234510_otc","bladename":"sf/trailheadmfe","idxnext":"10","bladesource":"www","bladevariant":"trailheadmfe"},"curLocale":"en-eu"},{"id":"1670279296854_1353","name":"sf/nup","attributes":{"link_location":"below","audience_segment":["prospect","customer"],"experiment_type":"content","card_type":"sf/resource","card_layout":"Standard","card_description_visibility":false,"card_image":true,"card_eyebrow_visibility":true,"card_link_visibility":true,"headline":"Hit the ground running with marketing tips, tricks, and best practices.","link_1":{"variant":"secondary","label":"See all resources","url":"https://www.salesforce.com/eu/resources/marketing/","ariaLabel":"See all resources related to Marketing Cloud Engagement.","source":"standard-link"}},"media_items":[{"content_source_type":"manual-content","image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?w=1024","alt":"5th Edition State of the Connected Customer.","title":"2023/08/og-image-reporting-insights.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=768,432","width":768,"height":432},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=1024,576","width":1024,"height":576}],"width":1024,"height":576},"badge":"Report","headline":"5th Edition State of the Connected Customer.","link_1":{"label":"Get the report","variant":"text","url":"https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/","ariaLabel":"Get the report: 5th Edition State of the Connected Customer","target":"_self"},"kind":"card_resource","id":"1671493589475_u0a"},{"content_source_type":"manual-content","image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/10/n-up-news-ai-data-crm.jpg?w=1024","alt":"Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation.","title":"2023/10/n-up-news-ai-data-crm.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/10/n-up-news-ai-data-crm.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/10/n-up-news-ai-data-crm.jpg?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/10/n-up-news-ai-data-crm.jpg?resize=768,432","width":768,"height":432}],"width":1024,"height":576},"badge":"News","headline":"Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation.","link_1":{"label":"Read the news","variant":"text","url":"https://www.salesforce.com/uk/news/stories/marketing-cloud-ai-based-engagement-scoring/","ariaLabel":"Read the news: Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation.","target":"_blank"},"kind":"card_resource","id":"1670279296928_v6s"},{"content_source_type":"manual-content","image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?w=1024","alt":"Strategies to attract new customers to your small business.","title":"2023/07/knowledge-article.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=768,432","width":768,"height":432},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=1024,576","width":1024,"height":576}],"width":1024,"height":576},"badge":"Article","headline":"Strategies to attract new customers to your small business.","link_1":{"label":"Learn more","variant":"text","url":"https://www.salesforce.com/eu/resources/articles/how-to-attract-customers/","ariaLabel":"Learn more: Strategies to attract new customers to your small business.","target":"_self"},"kind":"card_resource","id":"1670279612010_uu1"},{"content_source_type":"manual-content","image":{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?w=1024","alt":"See how 2,500 global marketers are letting their data lead.","title":"2023/06/3rd-marketing-intelligence-report.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=768,432","width":768,"height":432},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=1024,576","width":1024,"height":576},{"src":"https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=1536,864","width":1536,"height":864}],"width":1024,"height":576},"badge":"Report","headline":"See how 2,500 global marketers are letting their data lead.","link_1":{"label":"Read the report","variant":"text","url":"/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb","ariaLabel":"Read the report: See how 2,500 global marketers are letting their data lead.","target":"_blank"},"kind":"card_resource","id":"1670279296923_19hw"}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1679672709340_17ip_368911","name":"sf/contactus","attributes":{"audience_segment":["prospect","customer"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Ready to take the next step?","blade_background_type":{"kind":"standard_background","blade_background_image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?w=1024","alt":"","title":"2023/06/contact-us-footer-service.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=300,112","width":300,"height":112},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=768,287","width":768,"height":287},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=1024,383","width":1024,"height":383},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=1536,574","width":1536,"height":574},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=2048,765","width":2048,"height":765}],"width":1024,"height":383},"blade_background_color":"234, 245, 254"}},"media_items":[{"icon":{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg"},"headline":"Talk to an expert.","description":"Tell us a bit more so the right person can reach out faster. ","link":{"typeOptions":{"kind":"standard"},"variant":"text","label":"Request a call","url":"/eu/form/contact/marketingcloud_contactme/?d=pb","target":"_blank","ariaLabel":""},"smartlingLockedAttributes":"description,link.label,link.url,link.target","kind":"card_contactus","id":"1679672709319_hhx"},{"icon":{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg"},"headline":"Stay up to date.","description":"Get the latest research, industry insights, and product news delivered straight to your inbox.","link":{"label":"Sign up for newsletter","variant":"text","url":"/eu/form/newsletter/?d=pb","target":"_blank","ariaLabel":""},"smartlingLockedAttributes":"description,link.label,link.url,link.target","kind":"card_contactus","id":"1679672709324_g6f"}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"},{"id":"1685980359227_nxv","name":"sf/faq","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"Marketing Cloud Engagement FAQ."},"tab_items":[{"label":"Marketing Cloud Engagement FAQ","kind":"card_faq-category","id":"1685980359396_wfo","content":[{"kind":"accordion_group","id":"1732186516778_6MY2","accordions":[{"headline":"What is an engagement marketing platform?","description":"<p>A marketing engagement platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.</p>\n<p>Engagement marketing platforms provide features such as customer segmentation, personalised messaging, social media integration, <a href=\"/eu/marketing/email/\" target=\"_self\">email marketing</a> automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.</p>\n","kind":"card_faq-qna","id":"1685980359478_t52"},{"headline":"How do engagement marketing tools help my business?","description":"<p>Marketing Engagement platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.</p>\n","kind":"card_faq-qna","id":"1685980421051_u4x"},{"headline":"How do I choose the right engagement marketing platform?","description":"<p>Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.</p>\n","kind":"card_faq-qna","id":"1685980439768_d8b"},{"headline":"Is Engagement the same as ExactTarget?","description":"<p>Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.</p>\n","kind":"card_faq-qna","id":"1685980494588_1z"},{"headline":"Is Engagement the same as Journey Builder?","description":"<p>Journey Builder is the campaign management tool at the heart of Marketing Engagement, with several embedded, marketer-friendly AI features like send-time optimisation, engagement frequency, and multi-variant testing. With pre-build Journey templates, customers are able to get started sending promotional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly.</p>\n","kind":"card_faq-qna","id":"1685980507159_lj0"},{"headline":"Is Engagement the same as Salesforce Advertising Studio?","description":"<p>Advertising Studio is one of the channels that can be used for audience activation in Marketing Engagement. Advertising audience targets can be added into journeys along with email, mobile messages, and so on, and can be added or removed from an audience based on engagement within the journey. Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations.</p>\n","kind":"card_faq-qna","id":"1685980535295_fny"}]}]}],"path":"/marketing/engagement","urlLoc":"eu","curHref":"/eu/marketing/engagement/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-eu"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=eu search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-eu/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-eu/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1669069214809_11ts" data-blade-position="1" data-blade-name="sf/marquee" data-blade-variant="marquee" data-blade-source="www" data-blade-type="blade"> <style> section[id="1669069214809_11ts"] .headline strong { color: #0D9DDA !important; font-weight: inherit; } </style> <section id="1669069214809_11ts" class="relative marquee--blade marquee--right-image" > <div class="container"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1669069214809_11ts" data-module-name="Marketing Cloud Engagement" data-module-position="1" data-module-type="headline"> <div class="image__wrapper "> <img loading="eager" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?w=1024" class="image__asset" alt="Astro holding a Marketing Cloud icon, standing in front of a Marketing Cloud Engagement Interface " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=300,290 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=768,743 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/marquee-marketing-engagement.png?resize=1024,991 1024w" height="991" width="1024"/> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> Marketing Cloud Engagement </h1> <div class="blade__description"> <p>Build relationships with engagement marketing tools, powered by AI. Activate your data to deliver personalised campaigns at scale and increase customer lifetime value.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="https://www.salesforce.com/eu/form/demo/demo-marketing/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo of Marketing Cloud Engagement" href="https://www.salesforce.com/eu/form/demo/demo-marketing/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> </div> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=300,94 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=768,240 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/marquee-marketing-product-background-desktop-3.png?resize=2048,640 2048w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1670626678406_1b4x" data-blade-position="2" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1670626678406_1b4x" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1670626678406_1b4x" data-module-name="What can you do with an engagement marketing platform?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> What can you do with an engagement marketing platform? </h2> <div class="blade__description "> <p>Create and deliver AI-powered, personalised campaigns connecting every moment of customer engagement.</p> </div> </header> </article> </div> </section> </div><div data-blade-id="1699943946129_swp" data-blade-position="3" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1699943946129_swp" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Activate relevant customer data at scale. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Journey Orchestration" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1699943946016_3ut-11" class="accordion__trigger" id="show-hide1699943946016_3ut-11" aria-label="Journey Orchestration"> <span class="accordion__title relative"> Journey Orchestration <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1699943946016_3ut-11" id="rel1699943946016_3ut-11"> <div class="accordion__description"> <p>Design and deliver personalised customer journeys that improve engagement and conversions — across the entire lifecycle. Use simple, drag-and-drop tools to streamline journey creation — with messaging, content, and AI-decisioning built into a single workflow. Automate triggered experiences, like post-purchase or cross-selling, using data from various data sources or API events. And optimise each individual experience using real-time customer data, which ensures relevancy at every moment.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1699943946016_3ut-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="9JwUYN1SaRuv9rSkeezpGW" > <pbc-vidyard-analytics slot="analytics" video-uuid="9JwUYN1SaRuv9rSkeezpGW" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Multichannel Messaging" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1699943946023_oqw-22" class="accordion__trigger" id="show-hide1699943946023_oqw-22" aria-label="Multichannel Messaging"> <span class="accordion__title relative"> Multichannel Messaging <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1699943946023_oqw-22" id="rel1699943946023_oqw-22"> <div class="accordion__description"> <p>Integrate any type of customer message, even offline channels, into your customer journeys. Deliver a connected marketing experience that uses AI and decisioning to better engage your customers, no matter where they are. Using email, mobile push, SMS, third-party messaging, advertising — or even direct mail — you can design, build, and deploy those moments, all in one central console.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1699943946023_oqw-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?w=1024" class="image__asset" alt="Cross-channel customer experience." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Cross-CRM Engagement" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1699943946029_msl-33" class="accordion__trigger" id="show-hide1699943946029_msl-33" aria-label="Cross-CRM Engagement"> <span class="accordion__title relative"> Cross-CRM Engagement <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1699943946029_msl-33" id="rel1699943946029_msl-33"> <div class="accordion__description"> <p>Unify departmental silos to simplify the customer experience. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centers, sales reps, or loyalty programs. Power engagements with integrated activities across the platform — such as a service center follow-up, triggered by a negative customer survey result.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1699943946029_msl-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?w=1024" class="image__asset" alt="Connected journey schematic. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1699943946016_3ut-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="9JwUYN1SaRuv9rSkeezpGW" > <pbc-vidyard-analytics slot="analytics" video-uuid="9JwUYN1SaRuv9rSkeezpGW" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1699943946023_oqw-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?w=1024" class="image__asset" alt="Cross-channel customer experience." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-multichannel-messaging.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1699943946029_msl-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?w=1024" class="image__asset" alt="Connected journey schematic. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-unified-customer-engagement.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Engage with hyper-dynamic content on the right channel. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Email Marketing" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1679768474324_11mj-11" class="accordion__trigger" id="show-hide1679768474324_11mj-11" aria-label="Email Marketing"> <span class="accordion__title relative"> Email Marketing <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1679768474324_11mj-11" id="rel1679768474324_11mj-11"> <div class="accordion__description"> <p>Push the limits of email personalisation and campaign efficiency with AI. Choose from prebuilt templates or create tailored customer emails from scratch. Integrate all of your campaigns, including transactional and promotional messages, and manage your email sender score, with a single platform. Choose the right piece of content for each customer, from a convenient, consolidated library.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1679768474324_11mj-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?w=1024" class="image__asset" alt="Personalised promotional email for a streaming service." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Mobile App Engagement" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-22" class="accordion__trigger" id="show-hide1682442240964_1akg-22" aria-label="Mobile App Engagement"> <span class="accordion__title relative"> Mobile App Engagement <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-22" id="rel1682442240964_1akg-22"> <div class="accordion__description"> <p>Reach your customers on their preferred channels with integrated in-app engagement. With push messaging, you can use geotargeting or behavioral data to deliver relevant and timely messages that maximise both app engagement and ROI.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?w=1024" class="image__asset" alt="Different Mobile App Engagements" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Conversational Messaging" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442243345_1czy-33" class="accordion__trigger" id="show-hide1682442243345_1czy-33" aria-label="Conversational Messaging"> <span class="accordion__title relative"> Conversational Messaging <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442243345_1czy-33" id="rel1682442243345_1czy-33"> <div class="accordion__description"> <p>Engage customers with bidirectional mobile messaging platforms — like SMS, WhatsApp, and LINE — so that customers can connect directly with your brand. Learn more about your customers by interacting with them through conversational marketing for engagements like appointment confirmations, surveys, or building preferences — all while delivering impactful experiences that build strong, brand-customer relationships.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442243345_1czy-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?w=1024" class="image__asset" alt="Example of a personalized WhatsApp Message. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1679768474324_11mj-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?w=1024" class="image__asset" alt="Personalised promotional email for a streaming service." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-personalized-email-marketing.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442240964_1akg-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?w=1024" class="image__asset" alt="Different Mobile App Engagements" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-mobile-app-engagement.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442243345_1czy-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?w=1024" class="image__asset" alt="Example of a personalized WhatsApp Message. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-conversational-mobile-messaging-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content has_video"> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Maximise marketing effectiveness. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Cross-Channel Analytics" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="Cross-Channel Analytics"> <span class="accordion__title relative"> Cross-Channel Analytics <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Knowledge is power — so grow your marketing with stronger analytics. Analyse journey performance with built-in dashboards to optimise your campaigns across email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimise campaigns — all to help you drive engagement and grow customer lifetime value.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="8aNuqbzk7F1rttpAmsWttv" > <pbc-vidyard-analytics slot="analytics" video-uuid="8aNuqbzk7F1rttpAmsWttv" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Google Analytics Integration" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Google Analytics Integration"> <span class="accordion__title relative"> Google Analytics Integration <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262720_53l-22" id="rel1682442262720_53l-22"> <div class="accordion__description"> <p>Connect campaigns with Google Analytics for a deeper understanding of customer behavior across email, web, and mobile journeys. GA4 collects both website and app data to provide a holistic view of customer engagement — so marketers can optimise existing campaigns and the entire ecosystem of journeys. With this integration, marketers can also manage Google audiences and segments directly in Marketing Cloud Engagement to refine segments, trigger journey experiences, and reach customers with targeted ads.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262720_53l-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?w=1024" class="image__asset" alt="Google analytics interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Digital Advertising" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="Digital Advertising"> <span class="accordion__title relative"> Digital Advertising <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Activate first-party audience segments across the digital ad ecosystem to power your customer acquisition and conversion campaigns. Choose from Google, Meta, Twitter, and more to extend your reach, leveraging first-party customer data to enhance your targeting and messaging for more relevant advertising experiences. Engage segments with advertising-specific campaigns or add advertising within your customer journeys for connected cross-channel experiences</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?w=1024" class="image__asset" alt="Advertisement for a pair of women's shoes." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__video video__wrapper"> <pbc-vidyard-player class="video__asset" video-uuid="8aNuqbzk7F1rttpAmsWttv" > <pbc-vidyard-analytics slot="analytics" video-uuid="8aNuqbzk7F1rttpAmsWttv" live-video="" > </pbc-vidyard-analytics> </pbc-vidyard-player> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442262720_53l-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?w=1024" class="image__asset" alt="Google analytics interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-integrate-google-analytics.png?resize=768,768 768w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442262724_zlf-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?w=1024" class="image__asset" alt="Advertisement for a pair of women's shoes." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/11/products-features-relevant-advertising.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1680284730544_187f" data-blade-position="6" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680284730544_187f" class="relative nupfixed--blade nupfixed--link_below layout--4 nupfixed--card_productaddon" > <div class="container carousel__container background__present"> <div class="grid grid_main nupfixed nupfixed__4 nupfixed__gridFour"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Extend the power of Marketing Cloud Engagement with these related products. </h2> </header> <div class="cards cards--carousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-extend_the_p" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1680284743164_766" aria-label="slide 1 of 4" role="group" data-module-position="1" data-module-type="card_productaddon" data-module-name="Data Cloud for Marketing" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/eu/marketing/data/" data-link-text="Data Cloud for Marketing" data-link-url="https://www.salesforce.com/eu/marketing/data/" data-link-type="header" target=""> Data Cloud for Marketing </a> </h3> <div class="card__description"> <p>Activate your data, scale insights with AI, and unify all your data into a single customer profile.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/marketing/data/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Data Cloud for Marketing for Marketing. " href="https://www.salesforce.com/eu/marketing/data/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1682442319795_10f9" aria-label="slide 2 of 4" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Marketing Cloud Personalisation" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/eu/marketing/personalization/" data-link-text="Marketing Cloud Personalisation" data-link-url="https://www.salesforce.com/eu/marketing/personalization/" data-link-type="header" target=""> Marketing Cloud Personalisation </a> </h3> <div class="card__description"> <p>Automate dynamic offers for each customer in real time across each moment in the customer journey.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/marketing/personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Personalisation." href="https://www.salesforce.com/eu/marketing/personalization/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1682442322236_sh8" aria-label="slide 3 of 4" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Marketing Cloud Intelligence" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/eu/marketing/analytics/" data-link-text="Marketing Cloud Intelligence" data-link-url="https://www.salesforce.com/eu/marketing/analytics/" data-link-type="header" target=""> Marketing Cloud Intelligence </a> </h3> <div class="card__description"> <p>Optimise marketing performance and spend across every campaign, channel, and journey.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/marketing/analytics/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Intelligence." href="https://www.salesforce.com/eu/marketing/analytics/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__4 card__wrapper carousel-card" data-module-id="1682442324421_1eeg" aria-label="slide 4 of 4" role="group" data-module-position="4" data-module-type="card_productaddon" data-module-name="Loyalty Management" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/eu/marketing/loyalty-management/" data-link-text="Loyalty Management" data-link-url="https://www.salesforce.com/eu/marketing/loyalty-management/" data-link-type="header" target=""> Loyalty Management </a> </h3> <div class="card__description"> <p>Nurture relationships and create lasting loyalty on the world’s #1 CRM.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/marketing/loyalty-management/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Loyalty Management." href="https://www.salesforce.com/eu/marketing/loyalty-management/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="nupfixed_cta" data-module-name="Extend the power of Marketing Cloud Engagement with these related products." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View all products" data-link-url="https://www.salesforce.com/eu/marketing/all-products/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View all products related to Marketing Cloud Engagement." href="https://www.salesforce.com/eu/marketing/all-products/" > View all products </a> </pbc-button> </div> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/logo-marketing-productdetail-product-portfolio-2.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1680632942198_tre" data-blade-position="7" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680632942198_tre" class="relative nupfixed--blade nupfixed--link_above layout--3 nupfixed--card_pricingedition" > <div class="container"> <div class="grid grid_main nupfixed nupfixed__3 nupfixed__gridThree"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Find the right Marketing Cloud Engagement edition for your business needs. </h2> </header> <div class="cards cards--flex cards--flexThree"> <article class="card card__1 card__wrapper" data-module-id="1680632942161_c4d" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Professional" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Professional </h3> <div class="card__description"> <p>Personalised marketing automation</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-2"> €1,250 </div> <div class="card__price_suffix"> org/EUR/month* </div> <div class="card__price_subtext"> (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Email Marketing </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Content Creation </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Robust analytics </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Engagement, Professional." href="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1684433639776_m8q" data-module-position="2" data-module-type="card_pricingedition" data-module-name="Corporate" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Corporate </h3> <div class="card__description"> <p>Personalised cross-channel strategic marketing</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-2"> €4,200 </div> <div class="card__price_suffix"> org/EUR/month* </div> <div class="card__price_subtext"> (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Journey Orchestration </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Mobile Messaging </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> AI-Powered Insights </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Engagement, Corporate." href="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper" data-module-id="1684433774505_16p6" data-module-position="3" data-module-type="card_pricingedition" data-module-name="Enterprise" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Enterprise </h3> <div class="card__description"> <p>Sophisticated journeys across channels, brands, and geographies</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency=""> <div class="card__price card__price--display-5"> Request a quote </div> <div class="card__price_subtext"> Price based on contact and message volume </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Journey Orchestration </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Multiple Business Units </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Global platform </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Engagement, Enterprise." href="https://www.salesforce.com/eu/form/contact/marketingcloud_contactme/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> </div> <div class="legal"><p>This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.</p> <p>Price based on contact and message volume</p> </div> <div class="nupfixed_cta" data-module-name="Find the right Marketing Cloud Engagement edition for your business needs." data-module-position="1" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View detailed pricing" data-link-url="https://www.salesforce.com/eu/marketing/engagement/pricing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View detailed Marketing Cloud Engagement pricing." href="https://www.salesforce.com/eu/marketing/engagement/pricing/" > View detailed pricing </a> </pbc-button> </div> </div> </div> </div> <!-- djlint:off --> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" style="width: 0; height: 0; position: absolute; left: -100px"><defs><symbol id="textured-background-1680632942198_tre"><path d="M0 0h290v360H0z"/><mask id="a-1680632942198_tre" width="290" height="242" x="0" y="118" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="#fff" d="M0 360h290V118H0v242Z"/></mask><g mask="url(#a-1680632942198_tre)"><g opacity=".5"><mask id="c-1680632942198_tre" width="244" height="187" x="145" y="242" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="url(#b-1680632942198_tre)" d="M0 0h231.6v172H0z" transform="matrix(-.99802 .06296 .07055 .99751 376.2 242.4)"/></mask><g mask="url(#c-1680632942198_tre)"><path fill="currentColor" d="m376 242.5-237.23 14.966 12.368 174.863 237.23-14.965z"/></g></g><g opacity=".5"><mask id="e-1680632942198_tre" width="329" height="273" x="-139" y="83" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="url(#d-1680632942198_tre)" d="M0 0h290.6v215.8H0z" transform="matrix(.9779 -.20913 .20169 .97946 -138.6 143.8)"/></mask><g mask="url(#e-1680632942198_tre)"><path fill="currentColor" d="m-138.5 144 291.61-62.363 44.351 215.384-291.61 62.362z"/></g></g></g></symbol><pattern id="b-1680632942198_tre" width="1" height="1" patternContentUnits="objectBoundingBox"><use xlink:href="#f-1680632942198_tre" transform="scale(.0027 .00375)"/></pattern><pattern id="d-1680632942198_tre" width="1" height="1" patternContentUnits="objectBoundingBox"><use xlink:href="#f-1680632942198_tre" transform="scale(.0027 .00375)"/></pattern><image xlink:href="https://a.sfdcstatic.com/shared/images/pbc/textured-clouds.png" id="f-1680632942198_tre" width="360" height="266"/><symbol id="textured-background-contour-1680632942198_tre"><path d="M-25 0C27.4978 17.3862 85.1476 27.2222 145 27.2222C205.197 27.2222 262.254 17.577 315 0V28H-25V0Z" fill="white"/></symbol></defs></svg> <!-- djlint:on --> </section> </div><div data-blade-id="1670278976480_ju9" data-blade-position="8" data-blade-name="sf/logogrid" data-blade-variant="logogrid" data-blade-source="www" data-blade-type="blade"> <section id="1670278976480_ju9" class="relative logogrid--blade" > <div class="container noCTAs"> <article class="grid grid_main"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> Get the most out of your engagement marketing tools with partner apps and experts. </h2> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--6 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1670278976549_13fc" data-module-track-impressions="" data-module-name="Accenture logo" data-module-position="1" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/accenture-2.jpg?w=320" class="card__logomark__image" alt="Accenture logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/accenture-2.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/accenture-2.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--2 logo-block--card_logomark" data-module-id="1682442569903_dkz" data-module-track-impressions="" data-module-name="Deloitte logo" data-module-position="2" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/deloitte-3.jpg?w=320" class="card__logomark__image" alt="Deloitte logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/deloitte-3.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/deloitte-3.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--3 logo-block--card_logomark" data-module-id="1682442571840_xlj" data-module-track-impressions="" data-module-name="Cognizant logo" data-module-position="3" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/cognizant-2.jpg?w=320" class="card__logomark__image" alt="Cognizant logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/cognizant-2.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/05/cognizant-2.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--4 logo-block--card_logomark" data-module-id="1686954738659_bj0" data-module-track-impressions="" data-module-name="PrintingForLess.com Inc. logo" data-module-position="4" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/pfl-1.jpg?w=320" class="card__logomark__image" alt="PrintingForLess.com Inc. logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/pfl-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/pfl-1.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--5 logo-block--card_logomark" data-module-id="1686954747280_19xh" data-module-track-impressions="" data-module-name="Google Analytics logo" data-module-position="5" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google-anaytics.jpg?w=320" class="card__logomark__image" alt="Google Analytics logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google-anaytics.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/google-anaytics.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--6 logo-block--card_logomark" data-module-id="1686954754035_ebj" data-module-track-impressions="" data-module-name="Whatsapp logo" data-module-position="6" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/whatsapp.jpg?w=320" class="card__logomark__image" alt="Whatsapp logo" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/whatsapp.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/whatsapp.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> </div> </article> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/product-portfolio-cloudname-marketing-background-2.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1681823787438_8ss" data-blade-position="9" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="1681823787438_8ss" class="relative oneup--blade oneup--left-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1681823787438_8ss" data-module-name="Stay up to date on all things marketing." data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?w=1024" class="image__asset" alt="Astro standing with outstretched hands in front of the Marketing Cloud newsletter." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/category-marketing-role-based-newsletter-1-1.jpg?resize=1024,577 1024w" height="577" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Stay up to date on all things marketing. </h2> <div class="blade__description"> <p>Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.</p> </div> </header> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Sign up now" data-link-url="https://www.salesforce.com/eu/form/newsletter/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Sign up now for the marketing newsletter. " href="https://www.salesforce.com/eu/form/newsletter/?d=pb" target="_blank" rel="noopener" > Sign up now </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1699944234510_otc" data-blade-position="10" data-blade-name="sf/trailheadmfe" data-blade-variant="trailheadmfe" data-blade-source="www" data-blade-type="blade"> <section id="1699944234510_otc" class="relative thmfe--blade layout--3 thmfe--" > <div class="container background__present"> <div class="grid grid_main thmfe thmfe__3 thmfe__gridThree"> <header class="thmfe__blade-heading text--center"> <h2 class="headline" style=" "> Learn new skills with free, guided learning on Trailhead. </h2> </header> <div class="cards"> <div class="thcontent-blade-wrapper thcontent-wrapper_learning"> <article class="card card__wrapper"> <pbc-thwrapper tag='thexternal-collection' src='https://ui.trailhead.com/components/v4.29.2/modules/thexternal-collection.js' componentname='thexternal-collection-learning' id='thexternal-collection-learning' data-elementtype='experience-blade' variant='learning' properties='{"envExperienceApiHost":"https://mobile.api.trailhead.com/graphql","envCommunityApiHost":"https://community.api.trailhead.com/graphql","locale":"en-eu","config":{"card":{"variant":"default","layout":"grid","title":"","ctaLabel":"","ctaHref":"","ctaAlways":false},"item":{"hideMetaLeft":true,"hideMetaRight":true,"hideAction":true,"variant":"tile","dynamicCta":true,"hideDescription":false,"hideImage":false,"titleTruncateLines":3},"state":{}},"variant":"learning","items":[{"name":"campaign-optimization-for-marketers","type":"MODULE"},{"name":"einstein-copy-insights-quick-look","type":"MODULE"},{"name":"path-optimizer-in-journey-builder","type":"MODULE"}]}' bladeid='1699944234510_otc' bladename='sf/trailheadmfe' idxnext='10' bladesource='www' bladevariant='trailheadmfe' > </pbc-thwrapper> </article> </div> </div> </div> </div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=300,92 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=768,234 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=1024,312 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=1536,468 1536w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/trailhead-mfe-background.jpg?resize=2048,625 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1670279296854_1353" data-blade-position="11" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1670279296854_1353" class="relative nup--blade nup--link_below layout--4 nup--card_resource" > <div class="container"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Hit the ground running with marketing tips, tricks, and best practices. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1671493589475_u0a" data-module-name="5th Edition State of the Connected Customer." data-module-position="1" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/" tabindex="-1" aria-label="5th Edition State of the Connected Customer." data-link-url="https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?w=1024" class="card__image" alt="5th Edition State of the Connected Customer." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/08/og-image-reporting-insights.jpg?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Report</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/" data-link-text="5th Edition State of the Connected Customer." data-link-url="https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/" data-link-type="header" target="_self"> 5th Edition State of the Connected Customer. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Get the report" data-link-url="https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Get the report: 5th Edition State of the Connected Customer" href="https://www.salesforce.com/eu/resources/research-reports/state-of-the-connected-customer/" target="_self" rel="noopener" > Get the report </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1670279296928_v6s" data-module-name="Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/uk/news/stories/marketing-cloud-ai-based-engagement-scoring/" tabindex="-1" aria-label="Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation." data-link-url="https://www.salesforce.com/uk/news/stories/marketing-cloud-ai-based-engagement-scoring/" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/10/n-up-news-ai-data-crm.jpg?w=1024" class="card__image" alt="Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/10/n-up-news-ai-data-crm.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/10/n-up-news-ai-data-crm.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/10/n-up-news-ai-data-crm.jpg?resize=768,432 768w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">News</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/uk/news/stories/marketing-cloud-ai-based-engagement-scoring/" data-link-text="Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation." data-link-url="https://www.salesforce.com/uk/news/stories/marketing-cloud-ai-based-engagement-scoring/" data-link-type="header" target="_blank"> Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the news" data-link-url="https://www.salesforce.com/uk/news/stories/marketing-cloud-ai-based-engagement-scoring/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the news: Salesforce Marketing Cloud Introduces AI-Based Engagement Scoring, Data Integrations to Help Marketers Boost Personalisation." href="https://www.salesforce.com/uk/news/stories/marketing-cloud-ai-based-engagement-scoring/" target="_blank" rel="noopener" > Read the news <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9558C7.5304 11.1461 7.83906 11.1461 8.02945 10.9558L15.6717 3.31348V7.73848C15.6717 8.00772 15.89 8.22598 16.1592 8.22598H16.8092C17.0785 8.22598 17.2967 8.00772 17.2967 7.73848V1.47595C17.2967 0.958186 16.877 0.538452 16.3592 0.538452H10.0977C9.82847 0.538452 9.61021 0.756713 9.61021 1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1670279612010_uu1" data-module-name="Strategies to attract new customers to your small business." data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/eu/resources/articles/how-to-attract-customers/" tabindex="-1" aria-label="Strategies to attract new customers to your small business." data-link-url="https://www.salesforce.com/eu/resources/articles/how-to-attract-customers/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?w=1024" class="card__image" alt="Strategies to attract new customers to your small business." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/07/knowledge-article.webp?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Article</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/eu/resources/articles/how-to-attract-customers/" data-link-text="Strategies to attract new customers to your small business." data-link-url="https://www.salesforce.com/eu/resources/articles/how-to-attract-customers/" data-link-type="header" target="_self"> Strategies to attract new customers to your small business. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/resources/articles/how-to-attract-customers/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more: Strategies to attract new customers to your small business." href="https://www.salesforce.com/eu/resources/articles/how-to-attract-customers/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__4 card__wrapper " data-module-track-impressions="" data-module-id="1670279296923_19hw" data-module-name="See how 2,500 global marketers are letting their data lead." data-module-position="4" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" tabindex="-1" aria-label="See how 2,500 global marketers are letting their data lead." data-link-url="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?w=1024" class="card__image" alt="See how 2,500 global marketers are letting their data lead." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2023/06/3rd-marketing-intelligence-report.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Report</span> <h3 class="card__headline mb-16" style=" "> <a href="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" data-link-text="See how 2,500 global marketers are letting their data lead." data-link-url="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" data-link-type="header" target="_blank"> See how 2,500 global marketers are letting their data lead. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the report: See how 2,500 global marketers are letting their data lead." href="/eu/form/pdf/3rd-marketing-intelligence-report/?d=pb" target="_blank" rel="noopener" > Read the report </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Hit the ground running with marketing tips, tricks, and best practices." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="See all resources" data-link-url="https://www.salesforce.com/eu/resources/marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="See all resources related to Marketing Cloud Engagement." href="https://www.salesforce.com/eu/resources/marketing/" > See all resources </a> </pbc-button> </div> </div> </div> </div> </section> </div><div data-blade-id="1679672709340_17ip_368911" data-blade-position="12" data-blade-name="sf/contactus" data-blade-variant="contactus" data-blade-source="www" data-blade-type="blade"> <section id="1679672709340_17ip_368911" class="relative contactus--blade contactus--link_below layout--2 contactus--card_contactus" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main contactus contactus__2 contactus__gridTwo"> <header class="contactus__blade-heading text--center"> <h2 class="headline" style=" "> Ready to take the next step? </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper" data-module-id="1679672709319_hhx" data-module-type="card_contactus" data-module-name="Talk to an expert." data-module-position="1" data-module-track-impressions="" > <div class="card--card_contactus pbc-g-elevation-2 flex border-rad-16"> <div class="card__image__wrapper"> <div class="card__icon__wrapper"> <img class="card__brand__image" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg" loading="lazy" aria-hidden="true" aria-label="" /> </div> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6" style=" "> Talk to an expert. </h3> <div class="card__description pbc-g-text-body-2 mobile-mb-20 mb-32 mt-8"> Tell us a bit more so the right person can reach out faster. </div> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Request a call" data-link-url="/eu/form/contact/marketingcloud_contactme/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Request a call: Talk to an expert." href="/eu/form/contact/marketingcloud_contactme/?d=pb" target="_blank" rel="noopener" > Request a call </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1679672709324_g6f" data-module-type="card_contactus" data-module-name="Stay up to date." data-module-position="2" data-module-track-impressions="" > <div class="card--card_contactus pbc-g-elevation-2 flex border-rad-16"> <div class="card__image__wrapper"> <div class="card__icon__wrapper"> <img class="card__brand__image" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg" loading="lazy" aria-hidden="true" aria-label="" /> </div> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6" style=" "> Stay up to date. </h3> <div class="card__description pbc-g-text-body-2 mobile-mb-20 mb-32 mt-8"> Get the latest research, industry insights, and product news delivered straight to your inbox. </div> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Sign up for newsletter" data-link-url="/eu/form/newsletter/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Sign up for newsletter: Stay up to date." href="/eu/form/newsletter/?d=pb" target="_blank" rel="noopener" > Sign up for newsletter </a> </pbc-button> </div> </div> </div> </article> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(234, 245, 254) 100%);"></div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=300,112 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=768,287 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=1024,383 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=1536,574 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=2048,765 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1685980359227_nxv" data-blade-position="13" data-blade-name="sf/faq" data-blade-variant="faq" data-blade-source="www" data-blade-type="blade"> <section id="1685980359227_nxv" class="relative faq--blade" > <div class="container"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1685980359227_nxv" data-module-name="Marketing Cloud Engagement FAQ." data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Marketing Cloud Engagement FAQ. </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1685980359227_nxv" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1685980359478_t52" data-module-name="What is an engagement marketing platform?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1685980359227_nxv-11" class="accordion__trigger" id="accordion1685980359227_nxv-11" aria-label="What is an engagement marketing platform?"> <span class="accordion__title relative"> What is an engagement marketing platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-11" id="rel1685980359227_nxv-11"> <div class="accordion__description"> <p>A marketing engagement platform helps marketers, businesses, and brands create and implement strategies to engage with their customers and build long-term relationships. It combines various marketing channels, like email, mobile messaging, chat apps (WhatsApp), and more with campaign management to engage with customers throughout their journey, from initial awareness to post-purchase engagement.</p> <p>Engagement marketing platforms provide features such as customer segmentation, personalised messaging, social media integration, <a href="/eu/marketing/email/" target="_self">email marketing</a> automation, analytics, and campaign management. The goal is to create meaningful engagement, drive customer connect, and build loyalty by delivering relevant and valuable content or experiences.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1685980421051_u4x" data-module-name="How do engagement marketing tools help my business?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-12" class="accordion__trigger" id="accordion1685980359227_nxv-12" aria-label="How do engagement marketing tools help my business?"> <span class="accordion__title relative"> How do engagement marketing tools help my business? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-12" id="rel1685980359227_nxv-12"> <div class="accordion__description"> <p>Marketing Engagement platforms enable brands to build loyal customer relationships with a range of marketing activities, including lead generation, customer retention, brand advocacy, and upselling/cross-selling. Using an engagement marketing platform effectively, businesses can enhance customer satisfaction, strengthen brand loyalty, and ultimately drive growth and revenue.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1685980439768_d8b" data-module-name="How do I choose the right engagement marketing platform?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-13" class="accordion__trigger" id="accordion1685980359227_nxv-13" aria-label="How do I choose the right engagement marketing platform?"> <span class="accordion__title relative"> How do I choose the right engagement marketing platform? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-13" id="rel1685980359227_nxv-13"> <div class="accordion__description"> <p>Choose the engagement platform that best suits your business's needs, aligns with your goals, and empowers you to execute effective and successful marketing campaigns across multiple channels. Key considerations include native connectivity to your data as well as marketing, commerce, and service experiences, channel breadth, flexibility to manage simple and complex journeys, native measurement tools, embedded AI, customer support and training resources, reputation (for example analyst reports and product reviews), as well as dependability and scalability.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1685980494588_1z" data-module-name="Is Engagement the same as ExactTarget?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-14" class="accordion__trigger" id="accordion1685980359227_nxv-14" aria-label="Is Engagement the same as ExactTarget?"> <span class="accordion__title relative"> Is Engagement the same as ExactTarget? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-14" id="rel1685980359227_nxv-14"> <div class="accordion__description"> <p>Marketing Engagement is the evolution of ExactTarget platform that was acquired by Salesforce. Marketing Engagement has greatly expanded on the original ExactTarget features and functionalities and incorporates additional messaging, data integrations, channels, and AI capabilities.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1685980507159_lj0" data-module-name="Is Engagement the same as Journey Builder?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-15" class="accordion__trigger" id="accordion1685980359227_nxv-15" aria-label="Is Engagement the same as Journey Builder?"> <span class="accordion__title relative"> Is Engagement the same as Journey Builder? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-15" id="rel1685980359227_nxv-15"> <div class="accordion__description"> <p>Journey Builder is the campaign management tool at the heart of Marketing Engagement, with several embedded, marketer-friendly AI features like send-time optimisation, engagement frequency, and multi-variant testing. With pre-build Journey templates, customers are able to get started sending promotional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly.</p> </div> </section> </div> <div class="accordion__item accordion__item-6 " data-module-id="1685980535295_fny" data-module-name="Is Engagement the same as Salesforce Advertising Studio?" data-module-position="6" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1685980359227_nxv-16" class="accordion__trigger" id="accordion1685980359227_nxv-16" aria-label="Is Engagement the same as Salesforce Advertising Studio?"> <span class="accordion__title relative"> Is Engagement the same as Salesforce Advertising Studio? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1685980359227_nxv-16" id="rel1685980359227_nxv-16"> <div class="accordion__description"> <p>Advertising Studio is one of the channels that can be used for audience activation in Marketing Engagement. Advertising audience targets can be added into journeys along with email, mobile messages, and so on, and can be added or removed from an audience based on engagement within the journey. Advertising supports audience mapping to Google, Facebook, Instagram, YouTube, Snapchat, LinkedIn and Twitter, as well as customer integrations.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=eu origin=https://wp.sfdcdigital.com/en-eu/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:+35314403500" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/F2/RzVw1HRRdY"> <script src="/jByD50WKD/n5kGr/gsNw/V2V5/fG81LQ/Cl/siUARwIkQo" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>