Digital Marketing Tools by Marketing Cloud

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" href="/eu/products/data-cloud-marketing/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1686239986777_bgk" data-module-name="Marketing Cloud Personalisation " data-module-position="2" data-module-type="card_productaddon" > <div class="card--card_productaddon pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="/eu/products/marketing-personalization/" data-link-text="Marketing Cloud Personalisation " data-link-url="/eu/products/marketing-personalization/" data-link-type="header" target=""> Marketing Cloud Personalisation </a> </h3> <div class="card__description"> <p>Automate dynamic offers for each customer in real time across each moment in the customer journey.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="/eu/products/marketing-personalization/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Personalisation." href="/eu/products/marketing-personalization/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__3 card__wrapper" data-module-id="1686240223177_en6" data-module-name="Marketing Cloud Engagement " data-module-position="3" data-module-type="card_productaddon" > <div class="card--card_productaddon pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="/eu/products/engagement-marketing/" data-link-text="Marketing Cloud Engagement " data-link-url="/eu/products/engagement-marketing/" data-link-type="header" target=""> Marketing Cloud Engagement </a> </h3> <div class="card__description"> <p>Create and deliver boundless, personalised customer journeys across marketing, advertising, commerce, and service.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn More" data-link-url="/eu/products/engagement-marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Engagement." href="/eu/products/engagement-marketing/" > Learn More </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__4 card__wrapper" data-module-id="1686239991831_21y" data-module-name="Marketing Cloud Account Engagement " data-module-position="4" data-module-type="card_productaddon" > <div class="card--card_productaddon pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="/eu/products/b2b-marketing-automation/" data-link-text="Marketing Cloud Account Engagement " data-link-url="/eu/products/b2b-marketing-automation/" data-link-type="header" target=""> Marketing Cloud Account Engagement </a> </h3> <div class="card__description"> <p>Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="/eu/products/b2b-marketing-automation/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Account Engagement." href="/eu/products/b2b-marketing-automation/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__5 card__wrapper" data-module-id="1686240048137_pcc" data-module-name="Marketing Cloud Intelligence" data-module-position="5" data-module-type="card_productaddon" > <div class="card--card_productaddon pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/eu/marketing/analytics/" data-link-text="Marketing Cloud Intelligence" data-link-url="https://www.salesforce.com/eu/marketing/analytics/" data-link-type="header" target=""> Marketing Cloud Intelligence </a> </h3> <div class="card__description"> <p>Optimise marketing performance and spend across every campaign, channel, and journey with cross-channel analytics and reporting.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/marketing/analytics/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Intelligence" href="https://www.salesforce.com/eu/marketing/analytics/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__6 card__wrapper" data-module-id="1686240004772_kn7" data-module-name="Loyalty Management " data-module-position="6" data-module-type="card_productaddon" > <div class="card--card_productaddon pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="/eu/products/loyalty-management/" data-link-text="Loyalty Management " data-link-url="/eu/products/loyalty-management/" data-link-type="header" target=""> Loyalty Management </a> </h3> <div class="card__description"> <p>Nurture relationships and create lasting loyalty on the world’s #1 CRM.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="/eu/products/loyalty-management/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Loyalty Management." href="/eu/products/loyalty-management/" > Learn more </a> </pbc-button> </div> </div> </div> </div> </article> <article class="card card__7 card__wrapper" data-module-id="1705057030924_vcz" data-module-name="Referral Marketing" data-module-position="7" data-module-type="card_productaddon" > <div class="card--card_productaddon pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 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data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Digital Marketing Tools FAQ. </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1686161742898_a9b" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1686161743009_1d37" data-module-name="What tools are used in digital marketing?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1686161742898_a9b-11" class="accordion__trigger" id="accordion1686161742898_a9b-11" aria-label="What tools are used in digital marketing?"> <span class="accordion__title relative"> What tools are used in digital marketing? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686161742898_a9b-11" id="rel1686161742898_a9b-11"> <div class="accordion__description"> <p>Digital marketing relies on various tools to optimise marketing efforts. Key tools include a customer data platform for unified customer profiles and segmentation, a real-time personalisation engine for tailored offers, engagement platforms for managing customer journeys and campaigns, marketing automation for lead generation and account-based marketing, and marketing intelligence tools for analytics, insights, and reporting. These tools enable businesses to effectively engage with each customer, deliver personalised moments, automate tasks, and gain valuable insights to optimise marketing strategies.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1686161784147_hr8" data-module-name="How will digital marketing tools help my business?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1686161742898_a9b-12" class="accordion__trigger" id="accordion1686161742898_a9b-12" aria-label="How will digital marketing tools help my business?"> <span class="accordion__title relative"> How will digital marketing tools help my business? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686161742898_a9b-12" id="rel1686161742898_a9b-12"> <div class="accordion__description"> <p>Digital marketing tools offer several benefits to businesses. They help acquire new customers more efficiently and build trust. By enabling personalised and relevant engagement across channels, they increase customer retention. Additionally, these tools optimise team productivity and budget allocation. Overall, digital marketing tools enhance customer acquisition, engagement, retention, and operational efficiency.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1686161802699_1e9z" data-module-name="What are marketing solutions?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1686161742898_a9b-13" class="accordion__trigger" id="accordion1686161742898_a9b-13" aria-label="What are marketing solutions?"> <span class="accordion__title relative"> What are marketing solutions? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686161742898_a9b-13" id="rel1686161742898_a9b-13"> <div class="accordion__description"> <p>Marketing solutions support comprehensive strategies, technologies, and services that businesses use to address their marketing needs and achieve their marketing objectives. These solutions encompass a range of approaches designed to assist businesses in planning, executing, and analysing their marketing efforts. Marketing solutions can include a customer data platform (CDP), customer relationship management (CRM), email marketing, mobile messaging, first-party data advertising, content management, real-time personalisation, cross-channel analytics, and more. Marketing solutions enable businesses to effectively reach their target audience, promote their products or services, increase engagement, and ultimately drive relationships and revenue.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1686161819214_14kk" data-module-name="How do I choose the right marketing solutions? " data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1686161742898_a9b-14" class="accordion__trigger" id="accordion1686161742898_a9b-14" aria-label="How do I choose the right marketing solutions? "> <span class="accordion__title relative"> How do I choose the right marketing solutions? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1686161742898_a9b-14" id="rel1686161742898_a9b-14"> <div class="accordion__description"> <p>When choosing the right marketing solutions for your business, consider the following factors. Solutions should be evaluated based on their tangible customer successes, robust features, scalability, integration with other products you use, and strong customer support. Your marketing solution should help your businesses to create personalised experiences, automate campaigns, gain insights from data analytics, and engage customers effectively within marketing — but also natively connect to other aspects of your customer experience such as commerce, sales, and service.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=eu origin=https://wp.sfdcdigital.com/en-eu/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:+35314403500" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/DHdjC/Xt1VSFY"> <script src="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/fm0SA/nIfM04o" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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