State of Sales Report

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"> <span class=" header-text "> State of Sales Report </span> </h1> </div> <div class="headingComponent parbase section"> <p id="discover-insights-from-5500-sales-pros-on-driving-growth-and-standing-out-in-a-crowd" class=" h3 text-night text-left salesforce-sans-light " style="; "> <span class=" header-text "> Discover insights from 5,500 sales pros on driving growth and standing out in a crowd. </span> </p> </div> <div class="headingComponent parbase section"> <h3 id="dive-into-the-sixth-edition-of-our-report-to-discover" class=" avantgarde-medium text-stratus text-left avant-garde-demi col-xs-12 col-sm-12 col-md-8 col-lg-10 margin-30-top-lg margin-10-bottom-lg margin-30-bottom-xs " style="; "> <span class=" header-text "> Dive into the sixth edition of our report to discover: </span> </h3> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default "> <ul class="enhanced-unordered-list"> <li>How sales teams with AI are outperforming those without it</li> <li>The #1 tactic for growth, according to sales leaders</li> <li>Why many teams don’t trust their data, and how they're fixing it</li> <li>Critical actions teams can take to retain their best reps</li> </ul> </div> </div> <div class="headingComponent parbase section"> <h3 id="see-a-preview-of-the-findings-below" class=" avantgarde-medium text-stratus text-left avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-10-top-lg margin-60-bottom-lg margin-30-bottom-xs " style="; 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500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-6"><div class="headingComponent parbase section"> <h1 id="state-of-sales-report" class=" avantgarde-l text-stratus text-left avant-garde-demi col-xs-12 col-sm-12 col-md-11 col-lg-10 margin-20-bottom-lg " style="; "> <span class=" header-text "> State of Sales Report </span> </h1> </div> <div class="headingComponent parbase section"> <h2 id="discover-the-latest-insights-driving-productivity-and-efficiency-for-more-than-7700-sales-professionals" class=" h3 text-night text-left salesforce-sans-light " style="; "> <span class=" header-text "> Discover the latest insights driving productivity and efficiency for more than 7,700 sales professionals. </span> </h2> </div> <div class="headingComponent parbase section"> <h4 id="dig-into-our-latest-report-to-learn-how-companies-are" class=" avantgarde-medium text-stratus text-left avant-garde-demi col-xs-12 col-sm-12 col-md-8 col-lg-10 margin-30-top-lg margin-10-bottom-lg " style="; "> <span class=" header-text "> Dig into our latest report to learn how companies are: </span> </h4> </div> <div class="bodyCopyComponent parbase section"><div class="margin-60-bottom-lg margin-40-bottom-sm text-size-default line-height-32 "> <ul class="enhanced-unordered-list"> <li>Maximizing value amid economic headwinds</li> <li>Meeting changing buyer expectations more efficiently</li> <li>Leaning more into sales operations as a strategic partner in business success</li> <li>Using enablement tactics to turn all reps into MVPs</li> </ul> </div> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive hidden-xs hidden-sm hidden-md hidden-lg margin-20-top-sm center-img-horizontally " alt="State of Sales Report Cover" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" 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data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/sos-section3-background.png"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-contain" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/sos-section3-background.png"> </div> </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h3 id="heres-a-sneak-peek-into-the-state-of-sales-report" class=" avantgarde-m text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-20-top-lg margin-30-top-sm margin-10-bottom-lg " style="; "> <span class=" header-text "> Here’s a sneak peek into the “State of Sales” report. </span> </h3> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy hidden-xs hidden-sm img-responsive margin-40-top-lg margin-20-bottom-lg center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/breaker1-desktop.gif"/> <img class="lazy hidden-md hidden-lg img-responsive margin-40-top-lg margin-20-bottom-lg center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/breaker1-mobile.gif"/> </div> </div> <div class="headingComponent parbase section"> <h2 id="new-pressures-call-for-better-tools-and-training" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-10-bottom-lg " style="; "> <span class=" header-text "> New pressures call for better tools and training. </span> </h2> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default col-lg-12 "> <div style="text-align: center;">Changing customer expectations is the top challenge sellers face today. The top tactic for growth to address this challenge? Improved enablement that helps reps deliver more value and outmaneuver the competition.</div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> <div class="htmlComponent parbase section"> <div class="margin-30-top-lg"><div class='tableauPlaceholder' id='viz1718900520945' style='position: relative'><noscript><a href='#'><img alt='EMBED 1 ' src='_https_//public.tableau.com/static/images/To/TopSalesPrioritiesTopSalesChallenges/EMBED1/1_rss.png' style='border: none'/></a></noscript><object class='tableauViz' style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' /> <param name='embed_code_version' value='3' /> <param name='site_root' value='' /><param name='name' value='TopSalesPrioritiesTopSalesChallenges/EMBED1' /><param name='tabs' value='no' /><param name='toolbar' value='yes' /><param name='static_image' value='https://public.tableau.com/static/images/To/TopSalesPrioritiesTopSalesChallenges/EMBED1/1.png' /> <param name='animate_transition' value='yes' /><param name='display_static_image' value='yes' /><param name='display_spinner' value='yes' /><param name='display_overlay' value='yes' /><param name='display_count' value='yes' /><param name='language' value='en-US' /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1718900520945'); 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"> <span class=" header-text "> AI goes mainstream, and sales teams take stock of the gains. </span> </h2> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default col-lg-12 "> <div style="text-align: center;">Eighty-three percent of sales teams with AI grew revenue in the past year — compared to 66% of teams without it. Sales pros say AI yields powerful benefits like improving data quality, productivity, and personalization for customers.</div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="htmlComponent parbase section"> <div class="margin-20-top-lg"><div class='tableauPlaceholder' id='viz1721404770333' style='position: relative'><noscript><a href='#'><img alt='EMBED 2 ' src='_https_//public.tableau.com/static/images/To/TopAIBenefitsforSalesTeams/EMBED2/1_rss.png' style='border: none'/></a></noscript><object class='tableauViz' style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' /> <param name='embed_code_version' value='3' /> <param name='site_root' value='' /><param name='name' value='TopAIBenefitsforSalesTeams/EMBED2' /><param name='tabs' value='no' /><param name='toolbar' value='yes' /><param name='static_image' value='https://public.tableau.com/static/images/To/TopAIBenefitsforSalesTeams/EMBED2/1.png' /> <param name='animate_transition' value='yes' /><param name='display_static_image' value='yes' /><param name='display_spinner' value='yes' /><param name='display_overlay' value='yes' /><param name='display_count' value='yes' /><param name='language' value='en-US' /><param name='filter' value='publish=yes' /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1721404770333'); 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"> <span class=" header-text "> Sales pros emphasize the need for trustworthy data. </span> </h3> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default col-lg-12 "> <div style="text-align: center;">Only 35% of sales pros completely trust the accuracy of their data. This concern suggests there are opportunities to improve processes impeded by bad data quality, like sales forecasting and performance management.</div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"> </div> </div> <div class="row"> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs columns-wrapper container-fluid column-container-component"> <div class="bg-default bg-opacity">  </div> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="htmlComponent parbase section"> <div class="margin-20-top-lg"><div class='tableauPlaceholder' id='viz1721404809932' style='position: relative'><noscript><a href='#'><img alt='EMBED 3 ' src='_https_//public.tableau.com/static/images/Sa/SalesProcessesImpededbyBadData/EMBED3/1_rss.png' style='border: none'/></a></noscript><object class='tableauViz' style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' /> <param name='embed_code_version' value='3' /> <param name='site_root' value='' /><param name='name' value='SalesProcessesImpededbyBadData/EMBED3' /><param name='tabs' value='no' /><param name='toolbar' value='yes' /><param name='static_image' value='https://public.tableau.com/static/images/Sa/SalesProcessesImpededbyBadData/EMBED3/1.png' /> <param name='animate_transition' value='yes' /><param name='display_static_image' value='yes' /><param name='display_spinner' value='yes' /><param name='display_overlay' value='yes' /><param name='display_count' value='yes' /><param name='language' value='en-US' /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1721404809932'); var vizElement = divElement.getElementsByTagName('object')[0]; if ( divElement.offsetWidth > 800 ) { vizElement.style.width='1266px';vizElement.style.height='795px';} else if ( divElement.offsetWidth > 500 ) { vizElement.style.width='100%';vizElement.style.height=(divElement.offsetWidth*0.75)+'px';} else { vizElement.style.width='100%';vizElement.style.height='827px';} var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); </script></div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="a-sneak-peek-into-the-state-of-sales-report" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-10-bottom-lg " style="; "> <span class=" header-text "> A sneak peek into the State of Sales report: </span> </h2> </div> <div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-40-top-lg margin-20-bottom-lg center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/sales-cloud/state-of-sales/sos-rc-newsletter.gif"/> </div> </div> <div class="headingComponent parbase section"> <h2 id="sales-organizations-are-reducing-risk" class=" avantgarde-m text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-10-bottom-lg " style="; "> <span class=" header-text "> Sales organizations are reducing risk. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default "> <div style="text-align: center;">With external factors like inflation and shifting regulations making sales more challenging, many companies are cutting high-risk tactics and strategies.</div> </div> </div> <div class="htmlComponent parbase section"> <div class="margin-30-top-lg margin-60-bottom-lg"><div class='tableauPlaceholder' id='viz1669235853133' style='position: relative'><noscript><a href='#'><img alt='Q27 INDUSTRY DONUT ' src='_https_//public.tableau.com/static/images/RC/RC_Page_5thStateofSales_Q27_donut_16691522944830/Q27INDUSTRYDONUT/1_rss.png' style='border: none'/></a></noscript><object class='tableauViz' style='display:none;'><param name='host_url' value='https%3A%2F%2Fpublic.tableau.com%2F' /> <param name='embed_code_version' value='3' /> <param name='site_root' value='' /><param name='name' value='RC_Page_5thStateofSales_Q27_donut_16691522944830/Q27INDUSTRYDONUT' /><param name='tabs' value='no' /><param name='toolbar' value='yes' /><param name='static_image' value='https://public.tableau.com/static/images/RC/RC_Page_5thStateofSales_Q27_donut_16691522944830/Q27INDUSTRYDONUT/1.png' /> <param name='animate_transition' value='yes' /><param name='display_static_image' value='yes' /><param name='display_spinner' value='yes' /><param name='display_overlay' value='yes' /><param name='display_count' value='yes' /><param name='language' value='en-US' /></object></div> <script type='text/javascript'> var divElement = document.getElementById('viz1669235853133'); var vizElement = divElement.getElementsByTagName('object')[0]; if ( divElement.offsetWidth > 800 ) { vizElement.style.width='100%';vizElement.style.height=(divElement.offsetWidth*0.75)+'px';} else if ( divElement.offsetWidth > 500 ) { vizElement.style.width='100%';vizElement.style.height=(divElement.offsetWidth*0.75)+'px';} else { vizElement.style.width='100%';vizElement.style.height='827px';} var scriptElement = document.createElement('script'); scriptElement.src = 'https://public.tableau.com/javascripts/api/viz_v1.js'; vizElement.parentNode.insertBefore(scriptElement, vizElement); </script></div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" hidden-xs hidden-sm hidden-md hidden-lg columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin-40-top-lg margin-20-bottom-lg center-img-horizontally " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/sales-cloud/state-of-sales/sos-rc-butterfly-breaker.gif"/> </div> </div> <div class="headingComponent parbase section"> <h2 id="sales-teams-use-too-many-tools-to-close-deals" class=" avantgarde-m text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-40-top-lg margin-30-top-sm margin-10-bottom-lg " style="; "> <span class=" header-text "> Sales teams use too many tools to close deals. </span> </h2> </div> <div class="bodyCopyComponent parbase section"><div class=" text-size-default line-height-default "> <div style="text-align: center;">A striking 66% of sales reps say they’re overwhelmed by too many tools. 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}); </script> <div id="_content_www_en_ie_home_resources_research-reports_state-of-sales_jcr_content_main-par_columncontainer_cc3c_column2_par_columncontainer_a552_column2_par_imagecomponent" class="campaign "><noscript><div class="default imageComponent parbase"> <div class=" image-link"> <img class="lazy img-responsive margin-20-top-sm center-img-horizontally " alt="State of Sales 6th Edition" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_ie/www/images/state-of-sales-6.png"/> </div> </div> </noscript> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-1 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-12 col-md-1 col-lg-1"> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h3 id="discover-the-latest-insights-from-the-state-of-sales-report-today" class=" avantgarde-m text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-60-top-lg margin-30-top-sm margin-40-bottom-lg " style="; "> <span class=" header-text "> Discover the latest insights from the “State of Sales” report today. </span> </h3> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-60-bottom-lg margin-10-bottom-sm margin-10-left-sm margin-10-left-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container "> <a class="btn btn-lg btn-ghost-cirrus salesforce-sans-regular " aria-label="GET THE REPORT" data-content-replacement-close-color="sfdc-swap-button-day" href="#state-of-sales-form"> <span> GET THE REPORT </span> </a> </div> </div> </div></div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-12 col-md-12 col-lg-12"><div class="headingComponent parbase section"> <h2 id="more-resources-for-sales-teams-on-outpacing-the-competition" class=" avantgarde-lgr text-stratus text-center avant-garde-demi col-xs-12 col-sm-12 col-md-12 col-lg-12 margin-60-top-lg margin-30-top-sm margin-40-bottom-lg " style="; "> <span class=" header-text "> More resources for sales teams on outpacing the competition. </span> </h2> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/eu/sales?d=cta-footer-1"> <a href="https://www.salesforce.com/eu/sales?d=cta-footer-1" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/og-salescloud.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <div id="product-page" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Product Page </span> </div> </div> <div class="headingComponent parbase section"> <h3 id="learn-how-salesforce-sets-the-foundation-for-growth" class=" avantgarde-medium text-stratus text-left avant-garde-demi margin-10-bottom-lg " style="; "> <span class=" header-text "> Learn how Salesforce sets the foundation for growth. </span> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/eu/sales"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/eu/sales/artificial-intelligence/?d=cta-footer-2"> <a href="https://www.salesforce.com/eu/sales/artificial-intelligence/?d=cta-footer-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/sales-ai-og.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <div id="product-page" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Product Page </span> </div> </div> <div class="headingComponent parbase section"> <h3 id="discover-how-to-sell-faster-with-ai-you-can-trust" class=" avantgarde-medium text-stratus text-left avant-garde-demi margin-10-bottom-lg " style="; "> <span class=" header-text "> Discover how to sell faster with AI you can trust. </span> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/eu/sales/artificial-intelligence/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-60-bottom-lg margin-10-bottom-sm margin-10-left-sm margin-10-left-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm "> <a class="btn btn-lg btn-ghost-cirrus salesforce-sans-regular " aria-label="see more resources" data-content-replacement-close-color="sfdc-swap-button-day" href="https://www.salesforce.com/eu/blog/"> <span> See more resources </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="/eu/form/sales/sales-ai-playbook/?d=cta-footer-3" data-new-window="true"> <a href="/eu/form/sales/sales-ai-playbook/?d=cta-footer-3" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/sos-resource-thumb-playbook.png"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <div id="guide" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; 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"> <span class=" header-text "> Guide </span> </div> </div> <div class="headingComponent parbase section"> <h3 id="learn-how-to-simplify-your-tech-stack-to-boost-sales-efficiency" class=" avantgarde-medium text-stratus text-left avant-garde-demi margin-10-bottom-lg " style="; "> <span class=" header-text "> Learn how to simplify your tech stack to boost sales efficiency. </span> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="http://salesforce.com/products/sales-rep-productivity/"></a> </div> </div> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/eu/products/sales-cloud/overview/?d=cta-footer-2" data-new-window="true"> <a href="https://www.salesforce.com/eu/products/sales-cloud/overview/?d=cta-footer-2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Leading Through Change logo" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/sales-cloud/state-of-sales/sos-rc-sc-overview.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <div id="product-overview" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Product Overview </span> </div> </div> <div class="headingComponent parbase section"> <h3 id="discover-how-sales-cloud-can-help-you-reduce-costs-and-increase-productivity" class=" avantgarde-medium text-stratus text-left avant-garde-demi margin-10-bottom-lg " style="; "> <span class=" header-text "> Discover how Sales Cloud can help you reduce costs and increase productivity. </span> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/eu/products/sales-cloud/overview/"></a> </div> </div> </div> </div> <div class="buttonCTAComponent parbase section"> <div class="margin-60-bottom-lg margin-10-bottom-sm margin-10-left-sm margin-10-left-xs text-center "> <div class="cta_0 buttonCTAItemComponent parbase"> <div class="btn-container hidden-xs hidden-sm "> <a class="btn btn-lg btn-ghost-cirrus salesforce-sans-regular " aria-label="SEE MORE RESOURCES" data-content-replacement-close-color="sfdc-swap-button-day" href="/resources/"> <span> SEE MORE RESOURCES </span> </a> </div> </div> </div></div> </div> <div class="col text-left col-xs-12 col-sm-4 col-md-4 col-lg-4"><div class="cardComponent parbase section"> <div class="thumbnail margin-0-top-lg margin-60-bottom-lg bg-snow "> <div class="thumbnail-content thumbnail-linked" data-href="https://www.salesforce.com/eu/form/signup/testdrive/?d=cta-footer-3&nc=7013y000001zXJWAA2" data-new-window="true"> <a href="https://www.salesforce.com/eu/form/signup/testdrive/?d=cta-footer-3&nc=7013y000001zXJWAA2" class="card-destination-link hidden-lg hidden-md hidden-sm hidden-xs" target="_blank"></a> <div class="graphic "> <div class=" image-link"> <img class="lazy img-responsive margin-0-top-lg margin-0-bottom-lg " alt="Woman wearing face mask in office" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/sales-cloud/state-of-sales/sos-rc-guidedtour.jpg"/> </div> </div> <div class="caption"> <div class="labelSmallComponent headingComponent parbase section"> <div id="guided-tour" class=" h5 text-altostratus text-left salesforce-sans-bold margin-10-top-lg margin-10-top-md margin-10-top-sm margin-10-top-xs margin-10-bottom-lg " style="; "> <span class=" header-text "> Guided Tour </span> </div> </div> <div class="headingComponent parbase section"> <h3 id="see-the-productivity-boost-of-sales-cloud-in-action" class=" avantgarde-medium text-stratus text-left avant-garde-demi margin-10-bottom-lg " style="; "> <span class=" header-text "> See the productivity boost of Sales Cloud in action. </span> </h3> </div> </div> <div class="card-overlay-container"> <a class="screen-reader-text" href="https://www.salesforce.com/eu/form/signup/testdrive/"></a> </div> </div> </div> </div> </div> </div> <div class="row"> </div> </div> </div> </div> <div class="columnContainer parbase section"><div data-target-init-function="columnContainer.targetInit" class=" columns-wrapper bg-center-top bg-cover column-container-component"> <div class="bg-snow bg-opacity">  </div> <div class="visible-lg"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/newsletter-background.png"> </div> </div> <div class="visible-md"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/newsletter-background.png"> </div> </div> <div class="visible-sm"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/newsletter-background.png"> </div> </div> <div class="visible-xs"> <div class="columns-wrapper column-container-image lazy bg-center-top bg-cover" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/products/sales-cloud/state-of-sales/sos-rc-newsletter-background-mobile.jpg"> </div> </div> <div class="container"> <div class="row columns-wrapper " style=" 500"> <div class="col text-left col-xs-12 col-sm-3 col-md-3 col-lg-3"><div class="imageComponent parbase section"> <div class=" image-link"> <img class="lazy img-responsive margin--30-top-lg margin-40-top-sm margin-0-bottom-lg margin-20-bottom-sm margin-20-bottom-xs margin-50-left-lg margin-30-left-md margin-10-left-sm center-img-horizontally " alt="Zig holding an envelope" src="//www.salesforce.com/etc/clientlibs/sfdc-aem-master/clientlibs_base/imgs/spacer.gif" data-src="//www.salesforce.com/content/dam/web/en_us/www/images/resources/sales-cloud/state-of-sales/newsletter-foreground.png"/> </div> </div> </div> <div class="col text-left col-xs-12 col-sm-6 col-md-6 col-lg-6"><div class="spacerComponent parbase section"><div class="spacer hidden-xs hidden-md hidden-lg" style="height:40px;"></div> </div> <div class="labelSmallComponent headingComponent parbase section"> <h2 id="newsletter" class=" h5 text-stratus text-left salesforce-sans-bold margin-100-top-lg margin-10-top-xs margin-10-bottom-lg margin-10-left-sm margin-10-left-xs " style="; 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