CINXE.COM

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class="bg-image" style="background-image:url(https://websites.ucsf.edu/sites/websites.ucsf.edu/files/blog_background/data-network-connections-darker.jpg)"></div><div class="inside"><h2>UCSF Website Updates</h2></div></div><div class="inside"><p>News and announcements regarding UCSF websites, as well as best practices and tips for getting the most out of your web presence.</p></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-586" class="node node-blog clearfix" about="/blog/modifications-ucsf-brand-guidelines-websites" typeof="sioc:Item foaf:Document"> <h1>Modifications to UCSF Brand Guidelines for Websites</h1> <span property="dc:title" content="Modifications to UCSF Brand Guidelines for Websites" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-ref-author field-type-entityreference field-label-hidden"><div class="field-items"><div class="field-item even"><div class="share-buttons"><a rel="nofollow" href="http://www.facebook.com/share.php?u=https%3A%2F%2Fwebsites.ucsf.edu%2Fblog%2Fmodifications-ucsf-brand-guidelines-websites&t=Modifications+to+UCSF+Brand+Guidelines+for+Websites" target="_blank" title="Share on Facebook" class="share-facebook"><span class="fa fa-facebook" aria-hidden></span><span class="text-indent">Facebook</span></a><a rel="nofollow" href="http://www.twitter.com/share?url=https%3A%2F%2Fwebsites.ucsf.edu%2Fblog%2Fmodifications-ucsf-brand-guidelines-websites&text=Modifications+to+UCSF+Brand+Guidelines+for+Websites" target="_blank" title="Share on Twitter" class="share-twitter"><span class="fa fa-twitter" aria-hidden></span><span class="text-indent">Twitter</span></a><a rel="nofollow" href="/cdn-cgi/l/email-protection#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" title="Share by Email" class="share-email"><span class="fa fa-envelope-o" aria-hidden></span><span class="text-indent">Email</span></a><span class="st_sharethis_custom"><span class="fa fa-share-alt" aria-hidden title="More Share options"></span><span class="text-indent">Share</span></span></div><div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/blog-author/jill-wolters"><img typeof="foaf:Image" src="https://websites.ucsf.edu/sites/websites.ucsf.edu/files/styles/blog_author_thumbnail/public/fields/field_image/blog-authors/jill-wolters.jpg?itok=zt_2vlOH" width="180" height="180" alt="" /></a></div></div></div><div class="byline"><div class="byline-author"><a href="/blog-author/jill-wolters">Jill Wolters</a></div><div class="byline-date">December 27, 2017</div></div></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>The following modifications have been made to the UCSF Brand Guidelines for web applications:</p> <p><strong>Digital Colors:</strong><br /> Clarification on type size (in pixels, not points as previously listed) has been made. Brand portal now has live type for all digital colors, so HEX code can be copied and pasted onto your website. See <a href="https://identity.ucsf.edu/print-digital/digital-colors">Digital Colors</a> page.</p> <p><strong>Hyperlink:</strong><br /> The universal hyperlink color for UCSF websites has changed from Pantone Process Blue C to <strong>#0071AD</strong>. The hyperlink color should not be used against dark backgrounds (i.e. in website footers.) See <a href="https://identity.ucsf.edu/print-digital/digital-colors">Digital Colors</a> page of the Brand Portal for details.</p> <p><strong>Web Banners:</strong><br /> Additional detail provided for guidance on UCSF web banners (pixel size added for logo, logotype, menu items). Web banners are still downloadable from the brand portal, and HEX code added for recommended colors. See <a href="https://identity.ucsf.edu/print-digital/websites">website standards</a> page on the Brand Portal.</p> <p><strong>Navigation:</strong><br /> Recommended number of links for web navigation is 7 (previous recommendation was 9.) Additional detail provided for recommended font size (16 pixels) and white space between menu items (66 pixels). See <a href="https://identity.ucsf.edu/print-digital/websites">website standards</a> page on the Brand Portal.</p> <p><strong>Logo Lock-up Size for Websites:</strong> UCSF campus and clinical logo lock-ups on websites should be displayed at 332 pixels wide. A “web only” file is included in your logo files from Documents and Media (664 pixels wide). If you do not have a “web only” file in your logo package, please email <a href="/cdn-cgi/l/email-protection#a5ccc1c0cbd1ccd1dce5d0c6d6c38bc0c1d0"><span class="__cf_email__" data-cfemail="5c35383932283528251c293f2f3a72393829">[email protected]</span></a> to request. Websites without UCSF logos should have the name of their group/center/lab in Helvetica Neue or Arial at 26 pixels. See <a href="https://identity.ucsf.edu/print-digital/websites">website standards</a> page on the Brand Portal for further guidance.</p> </div></div></div> </div> </div> </div> </div> <div id="block-views-blog-related-author-block" class="block block-views"> <h3>More Posts by Jill Wolters</h3> <div class="content"> <div class="view view-blog view-id-blog view-display-id-related_author_block view-dom-id-ac3a63a8a15cef2d8ccc12c2fac6c5c3"> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field views-field-title"> <span class="field-content"><a href="/blog/2018-global-accessibility-awareness-day-gaad-may-17">2018 Global Accessibility Awareness Day (GAAD) May 17</a></span> </div> <div class="views-field views-field-created"> <span class="field-content">May 1, 2018</span> </div> </div> <div class="views-row views-row-2 views-row-even"> <div class="views-field views-field-title"> <span class="field-content"><a href="/blog/new-web-patterns-library">New Web Patterns Library</a></span> </div> <div class="views-field views-field-created"> <span class="field-content">March 15, 2018</span> </div> </div> <div class="views-row views-row-3 views-row-odd"> <div class="views-field views-field-title"> <span class="field-content"><a href="/blog/new-siteimprove-summer-2018-training-series">New Siteimprove Summer 2018 Training Series</a></span> </div> <div class="views-field views-field-created"> <span class="field-content">August 29, 2018</span> </div> </div> <div class="views-row views-row-4 views-row-even"> <div class="views-field views-field-title"> <span class="field-content"><a href="/blog/2018-accessibility-year-review">2018 Accessibility Year in Review</a></span> </div> <div class="views-field views-field-created"> <span class="field-content">January 4, 2019</span> </div> </div> <div class="views-row views-row-5 views-row-odd views-row-last"> <div class="views-field views-field-title"> <span class="field-content"><a href="/blog/global-accessibility-awareness-day-2019-may-16">Global Accessibility Awareness Day 2019 on May 16</a></span> </div> <div class="views-field views-field-created"> <span class="field-content">May 15, 2019</span> </div> </div> </div> <div class="view-footer"> <a href="/blog?authors=571">All posts by Jill Wolters »</a> </div> </div> </div> </div> </div> </div> </div> <div id="sidebar" class="column"> <div class="sidebar"> <div class="section"> <div class="region region-sidebar"> <div id="block-views-blog-blog-view-all-block" class="block block-views"> <div class="content"> <div class="view view-blog view-id-blog view-display-id-blog_view_all_block view-dom-id-af52cf11694586958d37698925c64d2c"> <div class="view-header"> <a href="/blog">View All Posts (30)</a> </div> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first views-row-last"> </div> </div> <div class="item-list"><ul class="pager"><li class="pager-previous first"> </li> <li class="pager-current">1 of 30</li> <li class="pager-next last"><a title="Go to next page" href="/blog/modifications-ucsf-brand-guidelines-websites?page=1">next ›</a></li> </ul></div> </div> </div> </div> <div id="block-views-blog-blog-publicationdate-block" class="block block-views"> <h3>Date of Publication</h3> <div class="content"> <div class="view view-blog view-id-blog view-display-id-blog_publicationdate_block view-dom-id-fb3b00adfa2a615a9bf2dbf6a8cbd05e"> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first views-row-last"> <div class="views-field views-field-created"> <span class="field-content"><a href="/blog?date=2017-12">December 2017</a></span> </div> </div> </div> </div> </div> </div> <div id="block-views-blog-blog-topics-block" class="block block-views"> <h3>Blog Post Topics</h3> <div class="content"> <div class="view view-blog view-id-blog view-display-id-blog_topics_block view-dom-id-192da206c3a5548b764925b8a20b3739"> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first"> <a href="/blog?topics=251">Accessibility</a> </div> <div class="views-row views-row-2 views-row-even views-row-last"> <a href="/blog?topics=261">Policies & Standards</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div id="footer"> <div class="section"> <div class="region region-footer"> <div id="block-block-31" class="block block-block"> <div class="content"> <p>Is there additional information on UCSF websites that would be helpful to you? 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