AI-Powered Personalization: Enterprise-Ready Use Cases

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id='mega-menu-item-23837'><a class="mega-menu-link" href="/search" tabindex="0">search</a></li></ul></div>  </div> </header> <div class="nav-overlay"></div><div class=" shortcode-wrapper usecase personalization_page"> <section class="common-banner common-banner--has-decorative-elm two-column-usecase bg-peach"> <div class="common-banner-container common-banner-container--has-decorative-elm"> <div class="container container--has-decorative-elm flex flex-wrap"> <div class="col-2 "> <div class="banner__content banner__content--has-decorative-elm"> <h6 class="banner__eyebrow">USE CASE</h6> <h1 class="banner__title">AI-Powered Personalization Use Cases</h1> <h2 class="banner__short-description">Dynamically modify JSON-based account profiles and offer hyper-personalized experiences with AI </h2> <div class="cta-wrapper flex flex-wrap align-center"> <a href="https://www.couchbase.com/blog/json-database/" target="" class=" cta-btn bg-black text-white"> Why JSON? </a> </div> </div> </div> <div class="text-left banner__imagery col-2 banner__imagery--has-decorative-elm"> <img src="https://www.couchbase.com/wp-content/uploads/2025/01/Personalization-Hero-1-optsrb.png" alt="Personalization-Hero" width='' height='391'> </div> </div> </div> </section> <section class="dg-banner dg-banner__has-decorative-elm"> <div class="container "> <div class="dg-banner__wrapper dg-banner__wrapper_has-decorative-elm"> <div class="dg-banner__inner-wrapper js-dg-banner__carousel"> <div class="dg-banner__carousel flex flex-wrap"> <div class="dg-banner__thumb" >   <img src="https://www.couchbase.com/wp-content/uploads/2025/01/Personalization-1-DG-Banner-1-optsrb.jpg" alt=""> </div> <div class="dg-banner__desc flex flex-wrap justify-between align-center"> <div class="dg-banner__details"> <small class="text-uppercase text-bold">WEBPAGE</small> <h3 class="dg-banner__title"> Use our AI-powered coding assistant to create JSON data, use vector search for AI-powered apps </h3> </div> <div class="dg-banner__cta"> <a href="https://www.couchbase.com/ai-cloud-services/" target="" class=" cta-btn bg-black text-white cta-btn--square"> Learn How</a> </div> </div> </div> <div class="dg-banner__carousel flex flex-wrap"> <div class="dg-banner__thumb" >   <img src="https://www.couchbase.com/wp-content/uploads/2025/01/Personalization-2-DG-Banner-1-optsrb.jpg" alt=""> </div> <div class="dg-banner__desc flex flex-wrap justify-between align-center"> <div class="dg-banner__details"> <small class="text-uppercase text-bold">WEBPAGE</small> <h3 class="dg-banner__title"> Use flexible JSON to easily adapt to new requirements in development and after deployment </h3> </div> <div class="dg-banner__cta"> <a href="https://www.couchbase.com/use-cases/application-flexibility/" target="" class=" cta-btn bg-black text-white cta-btn--square"> Explore JSON</a> </div> </div> </div> </div> </div> </div> </section> <section class="usecase-slider bg-white" id="_1"> <div class="usecase-slider--has-decorative-elm "> <div class="container"> <div class="usecase-slider__head text-center" id=""> <h6 class="usecase-slider__eyebrow">WHY COUCHBASE</h6> <h2 class="usecase-slider__title"> JSON is ideal for enterprise-ready, AI-powered personalization </h2> <p class="usecase-slider__short-description"> Couchbase powers billions of account profiles that can be hyper-personalized by adding GenAI interactions. JSON is the perfect scalable format for AI because developers can gather profile attributes, store LLM prompts, and store interaction logs with LLMs. </p> </div> </div> <div class="container usecase-slider--allow-overflow usecase-slider__container--has-decorative-elm usecase-slider__swiper-container js-usecases-carousel">  <div class="usecase-slider__slides-wrapper swiper-wrapper col-three active-scrollbar"> <div class="usecase-slider__slide swiper-slide flex flex-wrap align-between bg-black rounded text-white no-border text-center"> <div class="usecase-slider__slide--content"> <div class="usecase-slider__slide--logo"> <img class="usecase-slider__slide--logo-img" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2024/05/dynamic-profiles.svg"><noscript><img class="usecase-slider__slide--logo-img" src="https://www.couchbase.com/wp-content/uploads/2024/05/dynamic-profiles.svg" alt=""></noscript> </div> <h5 class="usecase-slider__slide--title"> Dynamic profiles </h5> <p class="usecase-slider__slide--desc"> Control how application profiles are stored, adapted, and updated. JSON makes it possible, SQL++ makes it easy. </p> </div> </div> <div class="usecase-slider__slide swiper-slide flex flex-wrap align-between bg-black rounded text-white no-border text-center"> <div class="usecase-slider__slide--content"> <div class="usecase-slider__slide--logo"> <img class="usecase-slider__slide--logo-img" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2024/05/Performance.svg"><noscript><img class="usecase-slider__slide--logo-img" src="https://www.couchbase.com/wp-content/uploads/2024/05/Performance.svg" alt=""></noscript> </div> <h5 class="usecase-slider__slide--title"> Real-time context </h5> <p class="usecase-slider__slide--desc"> Use AI to make profiles more dynamic with real-time context including location, weather, and situational awareness. </p> </div> </div> <div class="usecase-slider__slide swiper-slide flex flex-wrap align-between bg-black rounded text-white no-border text-center"> <div class="usecase-slider__slide--content"> <div class="usecase-slider__slide--logo"> <img class="usecase-slider__slide--logo-img" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2024/05/Gen-AI-ready.svg"><noscript><img class="usecase-slider__slide--logo-img" src="https://www.couchbase.com/wp-content/uploads/2024/05/Gen-AI-ready.svg" alt=""></noscript> </div> <h5 class="usecase-slider__slide--title"> GenAI-ready </h5> <p class="usecase-slider__slide--desc"> Take advantage of the only NoSQL database to offer AI-ready vector storage and search for every deployment scenario. </p> </div> </div> <div class="usecase-slider__slide swiper-slide flex flex-wrap align-between bg-black rounded text-white no-border text-center"> <div class="usecase-slider__slide--content"> <div class="usecase-slider__slide--logo"> <img 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personalization use cases </h2> <p class="cb-products__short-desc"> Couchbase鈥檚 combination of millisecond speeds and JSON versatility create unmatched personalized experiences for billions of account profiles across industries including technology, finance, entertainment, and travel. </p> </div> <div class="cb-products__content-wrappeer flex flex-wrap align-center "> <div class="cb-products__imagery col-2 text-sm-center cb-products__imagery__has-decorative-elm"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Profiles@2x" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2025/01/Profiles@2x-1-optsrb.png" ><noscript><img src="https://www.couchbase.com/wp-content/uploads/2025/01/Profiles@2x-1-optsrb.png" alt="Profiles@2x" ></noscript> </div> <div data-columns="2" class=" cb-products__cards-wrapper flex flex-wrap col-2"> <div class="cb-products__card flex flex-wrap"> <div class="cb-products__card--content"> <h5 class="cb-products__card--title"> Retail and e-commerce </h5> <p class="cb-products__card--desc"> Deliver <a href="https://www.couchbase.com/use-cases/retail-and-ecommerce/">tailored recommendations and promotions</a> by combining customer data, histories, and behavior with modern AI techniques. </p> </div> </div> <div class="cb-products__card flex flex-wrap"> <div class="cb-products__card--content"> <h5 class="cb-products__card--title"> Media and entertainment </h5> <p class="cb-products__card--desc"> Use GenAI with user data and viewing history to <a href="https://www.couchbase.com/use-cases/media-and-entertainment/">personalize movie and TV show recommendations</a> with customized descriptions and review summaries. </p> </div> </div> <div class="cb-products__card flex flex-wrap"> <div class="cb-products__card--content"> <h5 class="cb-products__card--title"> Travel and hospitality </h5> <p class="cb-products__card--desc"> Provide <a href="https://www.couchbase.com/use-cases/travel-and-hospitality/">personalized travel recommendations</a>, offers, and real-time booking updates by combining AI with flexible user profiles, search history, and booking preferences. </p> </div> </div> <div class="cb-products__card flex flex-wrap"> <div class="cb-products__card--content"> <h5 class="cb-products__card--title"> Gaming </h5> <p class="cb-products__card--desc"> Combine AI with player profiles, game states, viewing histories, and preferences to deliver <a href="https://www.couchbase.com/use-cases/gaming/">personalized gaming experiences</a> and recommendations. </p> </div> </div> </div> </div> </div> </section> <section class='quote-block-wrapper '> <div class="quote-block carousel quote-block-carousel__has-decorative-elm"> <div class="container"> <div class="quote-block__wrapper quote-block__wrapper__has-decorative-elm">  <div class="carousel__slides-wrapper"> <div class="carousel__slides "> <div class="flex flex-wrap"> <div 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highly scalable, distributed data store that plays a critical role in LinkedIn鈥檚 caching systems." </blockquote> <div class="quote-block__quotee"> <strong>Michael Kehoe, </strong>Senior Staff Site Reliability Engineer, LinkedIn </div> </div> <div class="quote-block__stats-wrapper flex flex-wrap"> <div class="quote-block__stats-items"> <strong class="quote-block__stats">10M+</strong> <span class="quote-block__stats-info">queries per second</span> </div> <div class="quote-block__stats-items"> <strong class="quote-block__stats"><4 ms </strong> <span class="quote-block__stats-info">average latency </span> </div> </div> </div> <div class="cta-wrapper flex flex-wrap align-center"> <a href="https://www.couchbase.com/customers/linkedin/" target="" class="cta-btn bg-white text-black"> Read Customer Story </a> <a href="https://www.couchbase.com/customers/" target="" class="cta-link"> See all stories </a> </div> </div> </div> </div> <div class="carousel__slides "> <div class="flex flex-wrap"> <div class="quote-block__image quote-block__has-decorative-elm" > <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Amadeus-server" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2024/12/Amadeus-server-optsrb.png"><noscript><img src="https://www.couchbase.com/wp-content/uploads/2024/12/Amadeus-server-optsrb.png" alt="Amadeus-server"></noscript> </div> <div class="quote-block__content-wrapper bg-orange"> <div class="quote-block__logo"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Amadeus logo" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2024/05/Amadeus-01-1.svg"><noscript><img src="https://www.couchbase.com/wp-content/uploads/2024/05/Amadeus-01-1.svg" alt="Amadeus logo"></noscript> </div> <div class="quote-block__content flex flex-wrap justify-between"> <div class="quote-block__quotes"> <blockquote> "When they introduced me to SQL++, we quickly realized that SQL++ offers the flexibility to search with a language that looks like 99% the same as SQL." </blockquote> <div class="quote-block__quotee"> <strong>Vincent Bersin, </strong>Unit Manager, NoSQL Solutions, Amadeus IT Group </div> </div> <div class="quote-block__stats-wrapper flex flex-wrap"> <div class="quote-block__stats-items"> <strong class="quote-block__stats">20M </strong> <span class="quote-block__stats-info">ops per second</span> </div> <div class="quote-block__stats-items"> <strong class="quote-block__stats"><2.5 ms </strong> <span class="quote-block__stats-info">response times</span> </div> </div> </div> <div class="cta-wrapper flex flex-wrap align-center"> <a href="https://www.couchbase.com/customers/amadeus/" target="" class="cta-btn bg-white text-black"> Read Customer Story </a> <a href="https://www.couchbase.com/customers/" target="" class="cta-link"> See all stories </a> </div> </div> </div> </div> <div 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We found the replication technology across data centers for Couchbase was superior, especially for large workloads." </blockquote> <div class="quote-block__quotee"> <strong>Claus Moldt, </strong> CIO, FICO </div> </div> <div class="quote-block__stats-wrapper flex flex-wrap"> <div class="quote-block__stats-items"> <strong class="quote-block__stats"><1 ms </strong> <span class="quote-block__stats-info">response times </span> </div> <div class="quote-block__stats-items"> <strong class="quote-block__stats">24x365</strong> <span class="quote-block__stats-info">uptime </span> </div> </div> </div> <div class="cta-wrapper flex flex-wrap align-center"> <a href="https://www.couchbase.com/customers/fico/" target="" class="cta-btn bg-white text-black"> Read Customer Story </a> <a href="/customers/" target="" class="cta-link"> See all stories </a> </div> </div> </div> </div> </div>  </div> </div> </div> </section> <section data-wpr-lazyrender="1" class="related-resources related-resources--has-decorative-elm" id="_1"> <div class="container related-resources__container--has-decorative-elm"> <div class="related-resources__head text-center" id=""> <h2 class="related-resources__title">Related resources</h2> </div> <div class="related-carousel__slides-container"> <div class="related-carousel__slides-wrapper swiper-wrapper"> <div class="related-carousel__slide swiper-slide"> <div class="related-carousel__slide-thumbnails bg-white"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2024/05/Resources-server-1.png"><noscript><img src="https://www.couchbase.com/wp-content/uploads/2024/05/Resources-server-1.png" alt=""></noscript> </div> <div class="related-carousel__slide-details flex align-between flex-wrap"> <div class="related-carousel__slide-content"> <span class="related-carousel__slide-eyebrow">WHITEPAPER</span> <h6 class="related-carousel__slide-title">GenAI will power adaptive applications</h6> </div> <a href="https://www.couchbase.com/content/adaptive-apps/generative-ai-will-power-adaptive-apps" target="" class=""> <span class="cta-link">Get the paper</span> </a> </div> </div> <div class="related-carousel__slide swiper-slide"> <div class="related-carousel__slide-thumbnails bg-white"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2024/05/Resources-server-2.png"><noscript><img src="https://www.couchbase.com/wp-content/uploads/2024/05/Resources-server-2.png" alt=""></noscript> </div> <div class="related-carousel__slide-details flex align-between flex-wrap"> <div class="related-carousel__slide-content"> <span class="related-carousel__slide-eyebrow">CASE STUDY</span> <h6 class="related-carousel__slide-title">Upscaling LinkedIn鈥檚 profile datastore while reducing costs</h6> </div> <a href="https://engineering.linkedin.com/blog/2023/upscaling-profile-datastore-while-reducing-costs" target="" class=""> <span class="cta-link">Read the story</span> </a> </div> </div> <div class="related-carousel__slide swiper-slide"> <div class="related-carousel__slide-thumbnails bg-white"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://www.couchbase.com/wp-content/uploads/2024/05/Resources_server-3.png"><noscript><img src="https://www.couchbase.com/wp-content/uploads/2024/05/Resources_server-3.png" alt=""></noscript> </div> <div class="related-carousel__slide-details flex align-between flex-wrap"> <div class="related-carousel__slide-content"> <span class="related-carousel__slide-eyebrow">WHITEPAPER</span> <h6 class="related-carousel__slide-title">Adaptive applications take CX to the next level</h6> </div> <a href="https://www.couchbase.com/content/c/adaptive_application_tony_baer_analyst?x=lQ-Lbw" target="" class=""> <span class="cta-link">Get the paper</span> </a> </div> </div> </div> <div class="swiper-pagination"></div> </div> <div class="cta-wrapper"> <a href="https://www.couchbase.com/resources/" target="" class="cta-btn bg-black text-white"> See All Resources</a> </div> </div> </section> <section data-wpr-lazyrender="1" class="faq"> <div class="container"> <div class="faq__head text-center"> <h2 class="faq__title">AI-Powered Personalization FAQ</h2> <p class="faq__short-description"> Get answers to the most common questions about using Couchbase with dynamic account profiles and AI to create personalized experiences. </p> </div> <div class="faq_accordion"> <div class="faq_accordion-grid"> <ul class="faq_accordion-list-wrapper"> <li class="accordion-click faq_accordion-list bg-black text-white active"> <h6 class="faq_accordion-title"> How does Couchbase enable dynamic account profiles? <span class="faq_accordion-toggle active"></span> </h6> <div class="faq_accordion-desc"> <p>Couchbase facilitates dynamic modification of JSON-based profiles through its flexible data model and real-time updating capabilities.</p> </div> </li> <li class="accordion-click faq_accordion-list bg-black text-white "> <h6 class="faq_accordion-title"> Why use JSON for personalized experiences? <span class="faq_accordion-toggle "></span> </h6> <div class="faq_accordion-desc"> <p>JSON鈥檚 flexible, scalable structure is perfect for managing dynamic profiles, allowing easy organization and modification of attributes for tailored user experiences.</p> </div> </li> </ul> <ul class="faq_accordion-list-wrapper"> <li class="accordion-click faq_accordion-list bg-black text-white"> <h6 class="faq_accordion-title"> Why choose Couchbase for AI-powered personalization? <span class="faq_accordion-toggle"></span> </h6> <div class="faq_accordion-desc"> <p>Couchbase offers the speed, scalability, and flexibility required for large-scale AI personalization. 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