How Small Businesses Are Using AI

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aria-label="Filed under Small Business" > Small Business</a> </div> <h1 class="h2">AI For Small Business is Here — Get Ready With These Tips </h1> <div class="hero-v2__ornaments-container hero-v2__ornaments-container--no-ornaments"> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/Blog-1500-x-800-1.png?w=938" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/Blog-1500-x-800-1.png 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/Blog-1500-x-800-1.png?w=938&h=500 938w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/Blog-1500-x-800-1.png?w=768&h=410 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/Blog-1500-x-800-1.png?w=150&h=80 150w" alt="A small business owner uses technology and AI to prepare her inventory of boxes all around her in her office home." loading="eager" fetchpriority="high" /></span><figcaption class="body-3">Preparing your business for AI doesn’t have to be difficult, here are a few tips to get you started. [Getty | simplehappyart] </figcaption></figure> </div> <h2 class="hero-v2__excerpt">Understanding how AI for small business can improve your operations and customer experience doesn’t have to be hard. </h2><article class="hero-byline hero-byline--1"> <a href="https://www.salesforce.com/blog/author/kristie-poon/" class="hero-byline__author"> <div class="hero-byline__thumbnail"> <span class="img-object-fit img-object-fit--is-round"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/kristie-poon-1.jpg?w=132" sizes="100px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/kristie-poon-1.jpg 200w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/kristie-poon-1.jpg?w=132&h=150 132w" alt="" loading="lazy" /></span> </div> <div class="hero-byline__contents"> <h3 class="hero-byline__full-name"> <span class="hero-byline__name">Kristie</span> <span class="hero-byline__name">Poon</span> </h3> <div class="hero-byline__meta"> <div class="hero-byline__info"> <time class="hero-byline__date" datetime="2024-04-25">April 25, 2024</time> <span class="hero-byline__reading-time"> 5 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fai-for-small-business%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&title=AI%20For%20Small%20Business%20is%20Here%20%E2%80%94%20Get%20Ready%20With%20These%20Tips%C2%A0" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="21" height="21" fill="none"><path fill="#032D60" d="M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Twitter (Opens in a new tab)" href="https://x.com/intent/tweet?text=AI%20For%20Small%20Business%20is%20Here%20%E2%80%94%20Get%20Ready%20With%20These%20Tips%C2%A0&url=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fai-for-small-business%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&via=salesforce" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="#032D60" viewBox="0 0 32 32"><path d="M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z" /></svg> </a> </li> <li class="social-nav__item"> <a aria-label="Share on Facebook (Opens in a new tab)" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fblog%2Fai-for-small-business%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt" target="_blank" > <svg xmlns="http://www.w3.org/2000/svg" width="19" height="19" fill="none"><path fill="#032D60" d="M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5" /></svg> </a> </li> <li class="social-nav__item"> <button class="copy-share js-copy-link" aria-label="Copy link to clipboard" href="#" data-clipboard-text='"AI For Small Business is Here — Get Ready With These Tips " https://www.salesforce.com/blog/ai-for-small-business/' > <svg xmlns="http://www.w3.org/2000/svg" width="20" height="10" fill="none"><path fill="#032D60" d="M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z" /></svg> </button> </li> </ul> </div> <div class="post__content post__content-v2"> <p>Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize <a href="https://www.salesforce.com/blog/what-is-an-smb/" target="_blank" rel=" noopener">small and medium-sized businesses (SMBs)</a> through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work. </p> <p>While it might seem daunting, getting started with <a href="https://www.salesforce.com/blog/ai-tools-for-small-business/">AI for small business</a> is actually much simpler than it seems. But what is it and why is there so much chatter around it? Let’s discuss why AI is taking the world by storm and how your SMB can begin exploring its potential. </p> <h2 class="wp-block-heading" id="h-let-s-talk-ai-understanding-what-it-is-and-why-it-s-important-nbsp">Let’s talk AI – Understanding what it is and why it’s important </h2> <p><a href="https://www.salesforce.com/artificial-intelligence/what-is-ai/" target="_blank" rel=" noopener">Artificial intelligence (AI)</a> is the development of computer systems able to perform tasks that normally require human intelligence, such as decision-making, automation, and trivial tasks. But AI isn’t necessarily a new technology, yet its <a href="https://www.statista.com/topics/3104/artificial-intelligence-ai-worldwide/" target="_blank" rel=" noopener">growth and applications</a> have gained undeniable momentum in the past year. </p> <p>AI is quickly revamping the way businesses operate and is here to stay, so it shouldn’t be treated as “just a phase.” The earlier you start planning for it, the better positioned your company can be.</p> <p>Some have gotten off on the wrong foot with AI and feel wary of its usage and personal impacts. But, it’s is not here to replace humans, instead, it is meant to accelerate the work of your employees and augment your customer experience. In fact, you might be surprised to see the ways AI is already present in your life. </p> <p>You may have noticed personalized recommendations on Netflix – a prime example of <a href="https://www.salesforce.com/blog/generative-ai-glossary/" target="_blank" rel=" noopener">predictive AI</a>. Or maybe you have tried asking ChatGPT a question — that’s <a href="https://www.salesforce.com/news/stories/what-is-generative-ai/" target="_blank" rel=" noopener">generative AI</a> at your service. AI makes everything internally more seamless and streamlined while also providing a connected and personalized experience for your customers. </p> <div class="layout-one wp-block-salesforce-blog-offer"> <div class="wp-block-offer__wrapper"> <div class="wp-block-offer__content"> <h2 class="wp-block-offer__title"><strong>Build an AI strategy for your SMB </strong></h2> <p class="wp-block-offer__description">Learn how AI can be incorporated into your every area of your business with this comprehensive guide. </p> <div class="wp-block-button"> <a class="wp-block-button__link" target="_blank" href="https://www.salesforce.com/form/small-business/ai-guide-for-smbs">Get the free guide</a> </div> </div> <div class="wp-block-offer__media"> </div> </div> <div class="wp-block-offer__graphics wp-block-offer__contour"></div>  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__illustration" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-illustration-layout-one.png" alt="">  <img decoding="async" class="wp-block-offer__graphics wp-block-offer__accent" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-accent-layout-one.png" alt="">   <img decoding="async" class="wp-block-offer__graphics wp-block-offer__cloud" src="https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/dist/images/offer-block/offer-cloud-layout-one.png" alt=""> </div> <h2 class="wp-block-heading" id="h-set-up-for-success-with-ai-by-prioritizing-data-and-trust">Set up for success with AI by prioritizing data and trust</h2> <p>There is currently a clear trust gap between customers and companies when it comes to AI. But just like with any technology, establishing policies and guidelines in advance is essential. If customers know that your SMB practices <a href="https://hbr.org/2020/10/a-practical-guide-to-building-ethical-ai" target="_blank" rel=" noopener">ethical usage</a> and exercises transparency, they are more likely to trust AI within your company. Learn tactics and create a plan for building trust into your strategy with <a href="https://www.salesforce.com/form/small-business/ai-guide-for-smbs/" target="_blank" rel=" noopener">The Guide to AI for Small Businesses</a>.</p> <p>Since AI cannot exist without data, and AI’s success is dependent upon trust, cleaning and filtering data upfront should be the first step when beginning to explore AI functionality. The more refined your data is, the higher your small business’s chances are of having a successful AI integration. </p> <div class="wp-block-group is-style-cluster-content-section-alt has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="alignfull wp-block-salesforce-blog-section-heading"> <h2 class="wp-block-salesforce-blog-section-heading__title"> AI for Small Business </h2> </div> <div class="wp-block-columns is-style-default is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://trailhead.salesforce.com/content/learn/trails/get-started-with-ai-data" target="_blank" rel=" noopener"><img fetchpriority="high" decoding="async" width="1500" height="844" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/2024-TBC_Forum_Ambassadors-_BlogImage_1_1500x844-2.png?w=1500" alt="Astro holding the check mark which indicates someone is a Forum Ambassador" class="wp-image-91683" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/2024-TBC_Forum_Ambassadors-_BlogImage_1_1500x844-2.png 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/2024-TBC_Forum_Ambassadors-_BlogImage_1_1500x844-2.png?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/2024-TBC_Forum_Ambassadors-_BlogImage_1_1500x844-2.png?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/06/2024-TBC_Forum_Ambassadors-_BlogImage_1_1500x844-2.png?w=150&h=84 150w" sizes="(max-width: 1500px) 100vw, 1500px" /></a></figure> <h3 class="wp-block-heading" id="h-get-started-with-generative-ai-on-trailhead"><a href="https://trailhead.salesforce.com/content/learn/trails/get-started-with-ai-data">Get started with Generative AI on Trailhead</a></h3> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-2 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/blog/small-business-statistics/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/02/020924_020224_How-Small-Business-Leaders-Are-Strategizing-with-Data-CRM-and-ai.jpg?w=889&h=500" alt=""/></a></figure> <h4 class="wp-block-heading" id="h-how-small-business-leaders-are-strategizing-with-ai-data-and-crm"><a href="https://www.salesforce.com/blog/small-business-statistics/" target="_blank" rel=" noopener">How Small Business Leaders Are Strategizing with AI, Data, and CRM</a></h4> </div> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large"><a href="https://www.salesforce.com/blog/smb-clean-data/" target="_blank" rel=" noopener"><img decoding="async" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/smb-clean-data-thumb-1.jpg?w=500" alt=""/></a></figure> <h4 class="wp-block-heading" id="h-why-your-small-business-should-care-about-clean-data"><a href="https://www.salesforce.com/blog/smb-clean-data/" target="_blank" rel=" noopener">Why Your Small Business Should Care about Clean Data</a></h4> </div> <div class="wp-block-group is-style-cluster-content-card is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large is-resized"><a href="https://www.salesforce.com/form/small-business/ai-guide-for-smbs" target="_blank" rel=" noopener"><img decoding="async" width="1500" height="844" src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/SFC-23019-Customer-Service-Metrics.jpg?w=1500" alt="Illustration of three individuals viewing customer service metrics on a large screen." class="wp-image-88364" style="width:204px;height:auto" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/SFC-23019-Customer-Service-Metrics.jpg 1500w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/SFC-23019-Customer-Service-Metrics.jpg?w=889&h=500 889w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/SFC-23019-Customer-Service-Metrics.jpg?w=768&h=432 768w, https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/04/SFC-23019-Customer-Service-Metrics.jpg?w=150&h=84 150w" sizes="(max-width: 1500px) 100vw, 1500px" /></a></figure> <h4 class="wp-block-heading" id="h-get-the-complete-guide-for-all-things-ai-for-small-business"><a href="https://www.salesforce.com/form/small-business/ai-guide-for-smbs">Get the Complete Guide for All Things AI for Small Business</a></h4> </div> </div> </div> </div> <h2 class="wp-block-heading" id="h-ai-at-work-small-business-ai-applications-and-use-cases-nbsp">AI at work – Small business AI applications and use cases </h2> <p>Introducing AI into your SMB might feel intimidating, but transforming your business doesn’t necessarily mean upending your operations. You can start small and still see significant results. Additionally, you can implement AI internally first so that your employees can adjust without impacting your customers. To determine where you could benefit the most from small business AI, analyze your departments’ tasks and processes to see if there is an opportunity for improvement. </p> <p>Here are some examples of small business AI in action, and be sure to check out the success stories from Trailblazers Wonolo and PaySauce in <a href="https://www.salesforce.com/form/small-business/ai-guide-for-smbs/" target="_blank" rel=" noopener">The Guide to AI for Small Businesses</a>. </p> <p><a href="https://www.salesforce.com/customer-stories/wonolo-decreases-handle-time-ai-replies/" target="_blank" rel=" noopener">Wonolo</a> improves agent efficiency, confidence and consistency using AI-generated chat replies. As a result, the company has decreased average handle times by 20%.</p> <p><a href="https://www.salesforce.com/au/customer-success-stories/paysauce/" target="_blank" rel=" noopener">PaySauce</a> easily segments lists to send more targeted communication and builds out automations and journeys. Their open rate of newsletters has increased from 37% to 52%.</p> <h2 class="wp-block-heading" id="h-the-ultimate-customer-experience-is-ai-data-and-crm">The ultimate customer experience is AI, data, and CRM</h2> <p>Meeting the needs of customers is always the goal for SMBs, but it is easier said than done. With the dream team of <a href="https://www.salesforce.com/resources/research-reports/smb-trends/" target="_blank" rel=" noopener">AI, data, and CRM</a>, creating an experience that makes your customers feel known and prioritized becomes more attainable. </p> <p><a href="https://www.salesforce.com/crm/ai-crm" target="_blank" rel=" noopener">AI-enabled CRM</a> provides the best of both worlds by combining generative AI with your customer data to create an intelligent, 360 degree view of your customers – leaving both the customer and company happy.</p> </div> <div class="post__social post__social--v2 post__social--has-title post__social--bottom"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" 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</button> </li> </ul> </div> <div class="post__sidebar"> <div class="justforyou justforyou--right-rail"> <header class="justforyou__header"> <h2 class="justforyou__title">Just For You</h2> </header> <div class="justforyou__list"> <article class="card card--v2 js-intersection"> <a href="https://www.salesforce.com/blog/best-small-business-ideas/" class="card__thumbnail" aria-label="Read Best Small Business Ideas: Practical Tips and Strategies for Success" tabindex="-1" target="_self"> <span class="img-object-fit"><img src="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/10/TSK-38059Top_Small_Business_Ideas_Tips_Strategies_and_Best_Practices.jpg?w=128&h=96&crop=1&quality=75" sizes="225px" srcset="https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/10/TSK-38059Top_Small_Business_Ideas_Tips_Strategies_and_Best_Practices.jpg 1500w, 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Her program oversees social and SEO initiatives and builds brand awareness for Salesforce Essentials and Salesforce for SMB solutions. 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value="GQ" label="Equatorial Guinea">Equatorial Guinea</option> <option value="ER" label="Eritrea">Eritrea</option> <option value="EE" label="Estonia">Estonia</option> <option value="ET" label="Ethiopia">Ethiopia</option> <option value="FK" label="Falkland Is (Is Malvinas)">Falkland Is (Is Malvinas)</option> <option value="FO" label="Faroe Islands">Faroe Islands</option> <option value="FJ" label="Fiji Islands">Fiji Islands</option> <option value="FI" label="Finland">Finland</option> <option value="FR" label="France">France</option> <option value="GF" label="French Guiana">French Guiana</option> <option value="PF" label="French Polynesia">French Polynesia</option> <option value="TF" label="French Southern Territories">French Southern Territories</option> <option value="MK" label="F.Y.R.O. Macedonia">F.Y.R.O. Macedonia</option> <option value="GA" label="Gabon">Gabon</option> <option value="GM" label="Gambia, The">Gambia, The</option> <option value="GE" label="Georgia">Georgia</option> <option value="DE" label="Germany">Germany</option> <option value="GH" label="Ghana">Ghana</option> <option value="GI" label="Gibraltar">Gibraltar</option> <option value="GR" label="Greece">Greece</option> <option value="GL" label="Greenland">Greenland</option> <option value="GD" label="Grenada">Grenada</option> <option value="GP" label="Guadeloupe">Guadeloupe</option> <option value="GU" label="Guam">Guam</option> <option value="GT" label="Guatemala">Guatemala</option> <option value="GN" label="Guinea">Guinea</option> <option value="GW" label="Guinea-Bissau">Guinea-Bissau</option> <option value="GY" label="Guyana">Guyana</option> <option value="HT" label="Haiti">Haiti</option> <option value="HM" label="Heard and McDonald Is">Heard and McDonald Is</option> <option value="HN" label="Honduras">Honduras</option> <option value="HU" label="Hungary">Hungary</option> <option value="IS" label="Iceland">Iceland</option> <option value="IN" label="India">India</option> <option value="ID" label="Indonesia">Indonesia</option> <option value="IE" label="Ireland">Ireland</option> <option value="IL" label="Israel">Israel</option> <option value="IT" label="Italy">Italy</option> <option value="JM" label="Jamaica">Jamaica</option> <option value="JP" label="Japan">Japan</option> <option value="JO" label="Jordan">Jordan</option> <option value="KZ" label="Kazakhstan">Kazakhstan</option> <option value="KE" label="Kenya">Kenya</option> <option value="KI" label="Kiribati">Kiribati</option> <option value="KR" label="Korea, South">Korea, South</option> <option value="KW" label="Kuwait">Kuwait</option> <option value="KG" label="Kyrgyzstan">Kyrgyzstan</option> <option value="LA" label="Laos">Laos</option> <option value="LV" label="Latvia">Latvia</option> <option value="LB" label="Lebanon">Lebanon</option> <option value="LS" label="Lesotho">Lesotho</option> <option value="LR" label="Liberia">Liberia</option> <option value="LI" label="Liechtenstein">Liechtenstein</option> <option value="LT" label="Lithuania">Lithuania</option> <option value="LU" label="Luxembourg">Luxembourg</option> <option value="MG" label="Madagascar">Madagascar</option> <option value="MW" label="Malawi">Malawi</option> <option value="MY" label="Malaysia">Malaysia</option> <option value="MV" label="Maldives">Maldives</option> <option value="ML" label="Mali">Mali</option> <option value="MT" label="Malta">Malta</option> <option value="MH" label="Marshall Is">Marshall Is</option> <option value="MR" label="Mauritania">Mauritania</option> <option value="MU" label="Mauritius">Mauritius</option> <option value="MQ" label="Martinique">Martinique</option> <option value="YT" label="Mayotte">Mayotte</option> <option value="MX" label="Mexico">Mexico</option> <option value="FM" label="Micronesia">Micronesia</option> <option value="MD" label="Moldova">Moldova</option> <option value="MC" label="Monaco">Monaco</option> <option value="MN" label="Mongolia">Mongolia</option> <option value="MS" label="Montserrat">Montserrat</option> <option value="MA" label="Morocco">Morocco</option> <option value="MZ" label="Mozambique">Mozambique</option> <option value="MM" label="Myanmar">Myanmar</option> <option value="NA" label="Namibia">Namibia</option> <option value="NR" label="Nauru">Nauru</option> <option value="NP" label="Nepal">Nepal</option> <option value="NL" label="Netherlands, The">Netherlands, The</option> <option value="AN" label="Netherlands Antilles">Netherlands Antilles</option> <option value="NC" label="New Caledonia">New Caledonia</option> <option value="NZ" label="New Zealand">New Zealand</option> <option value="NI" label="Nicaragua">Nicaragua</option> <option value="NE" label="Niger">Niger</option> <option value="NG" label="Nigeria">Nigeria</option> <option value="NU" label="Niue">Niue</option> <option value="NO" label="Norway">Norway</option> <option value="NF" label="Norfolk Island">Norfolk Island</option> <option value="MP" label="Northern Mariana Is">Northern Mariana Is</option> <option value="OM" label="Oman">Oman</option> <option value="PK" label="Pakistan">Pakistan</option> <option value="PW" label="Palau">Palau</option> <option value="PA" label="Panama">Panama</option> <option value="PG" label="Papua new Guinea">Papua new Guinea</option> <option value="PY" label="Paraguay">Paraguay</option> <option value="PE" label="Peru">Peru</option> <option value="PH" label="Philippines">Philippines</option> <option value="PN" label="Pitcairn Island">Pitcairn Island</option> <option value="PL" label="Poland">Poland</option> <option value="PT" label="Portugal">Portugal</option> <option value="PR" label="Puerto Rico">Puerto Rico</option> <option value="QA" label="Qatar">Qatar</option> <option value="CG" label="Republic of the Congo">Republic of the Congo</option> <option value="RE" label="Reunion">Reunion</option> <option value="RO" label="Romania">Romania</option> <option value="RU" label="Russia">Russia</option> <option value="RW" label="Rwanda">Rwanda</option> <option value="SH" label="Saint Helena">Saint Helena</option> <option value="KN" label="Saint Kitts And Nevis">Saint Kitts And Nevis</option> <option value="LC" label="Saint Lucia">Saint Lucia</option> <option value="PM" label="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option> <option value="VC" label="Saint Vincent And The Grenadines">Saint Vincent And The Grenadines</option> <option value="WS" label="Samoa">Samoa</option> <option value="SM" label="San Marino">San Marino</option> <option value="ST" label="Sao Tome and Principe">Sao Tome and Principe</option> <option value="SA" label="Saudi Arabia">Saudi Arabia</option> <option value="SN" label="Senegal">Senegal</option> <option value="rs" label="Serbia">Serbia</option> <option value="SC" label="Seychelles">Seychelles</option> <option value="SL" label="Sierra Leone">Sierra Leone</option> <option value="SG" label="Singapore">Singapore</option> <option value="SK" label="Slovakia">Slovakia</option> <option value="SI" label="Slovenia">Slovenia</option> <option value="SB" label="Solomon Islands">Solomon Islands</option> <option value="SO" label="Somalia">Somalia</option> <option value="ZA" label="South Africa">South Africa</option> <option value="GS" label="South Georgia & The S. Sandwich Is">South Georgia & The S. Sandwich Is</option> <option value="ES" label="Spain">Spain</option> <option value="LK" label="Sri Lanka">Sri Lanka</option> <option value="SR" label="Suriname">Suriname</option> <option value="SJ" label="Svalbard And Jan Mayen Is">Svalbard And Jan Mayen Is</option> <option value="SZ" label="Swaziland">Swaziland</option> <option value="SE" label="Sweden">Sweden</option> <option value="CH" label="Switzerland">Switzerland</option> <option value="TW" label="Taiwan">Taiwan</option> <option value="TJ" label="Tajikistan">Tajikistan</option> <option value="TZ" label="Tanzania">Tanzania</option> <option value="TH" label="Thailand">Thailand</option> <option value="TL" label="Timor-Leste">Timor-Leste</option> <option value="TG" label="Togo">Togo</option> <option value="TK" label="Tokelau">Tokelau</option> <option value="TO" label="Tonga">Tonga</option> <option value="TT" label="Trinidad And Tobago">Trinidad And Tobago</option> <option value="TN" label="Tunisia">Tunisia</option> <option value="TR" label="Turkey">Turkey</option> <option value="TC" label="Turks And Caicos Is">Turks And Caicos Is</option> <option value="TM" label="Turkmenistan">Turkmenistan</option> <option value="TV" label="Tuvalu">Tuvalu</option> <option value="UG" label="Uganda">Uganda</option> <option value="UA" label="Ukraine">Ukraine</option> <option value="AE" label="United Arab Emirates">United Arab Emirates</option> <option value="GB" label="United Kingdom">United Kingdom</option> <option value="UM" label="United States Minor Outlying Is">United States Minor Outlying Is</option> <option value="UY" label="Uruguay">Uruguay</option> <option value="UZ" label="Uzbekistan">Uzbekistan</option> <option value="VU" label="Vanuatu">Vanuatu</option> <option value="VA" label="Vatican City State (Holy See)">Vatican City State (Holy See)</option> <option value="VE" label="Venezuela">Venezuela</option> <option value="VN" label="Vietnam">Vietnam</option> <option value="VG" label="Virgin Islands (British)">Virgin Islands (British)</option> <option value="VI" label="Virgin Islands (US)">Virgin Islands (US)</option> <option value="WF" label="Wallis And Futuna Islands">Wallis And Futuna Islands</option> <option value="EH" label="Western Sahara">Western Sahara</option> <option value="YE" label="Yemen">Yemen</option> <option value="ZM" label="Zambia">Zambia</option> <option value="ZW" label="Zimbabwe">Zimbabwe</option> </select> <label for="CompanyCountry_modal" class="screen-reader-only">Select your Country</label> <span class="error-msg body-fine" id="CompanyCountry-errMsg_modal" aria-live="assertive">Select your Country</span> </div> <div id="field-company-state-jp" class="field-company-state"> <select class="select-company-state-jp subscribe__field-info" data-error-id="CompanyStateJP-errMsg_modal" id="CompanyStateJP_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryJP-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="Hokkaido" label="北海道 - Hokkaido">北海道 - Hokkaido</option> <option value="Aomori" label="青森県 - Aomori">青森県 - Aomori</option> <option value="Iwate" label="岩手県 - Iwate">岩手県 - Iwate</option> <option value="Miyagi" label="宮城県 - Miyagi">宮城県 - Miyagi</option> <option value="Akita" label="秋田県 - Akita">秋田県 - Akita</option> <option value="Yamagata" label="山形県 - Yamagata">山形県 - Yamagata</option> <option value="Fukushima" label="福島県 - Fukushima">福島県 - Fukushima</option> <option value="Ibaraki" label="茨城県 - Ibaraki">茨城県 - Ibaraki</option> <option value="Tochigi" label="栃木県 - Tochigi">栃木県 - Tochigi</option> <option value="Gunma" label="群馬県 - Gunma">群馬県 - Gunma</option> <option value="Saitama" label="埼玉県 - Saitama">埼玉県 - Saitama</option> <option value="Chiba" label="千葉県 - Chiba">千葉県 - Chiba</option> <option value="Tokyo" label="東京都 - Tokyo">東京都 - Tokyo</option> <option value="Kanagawa" label="神奈川県 - Kanagawa">神奈川県 - Kanagawa</option> <option value="Niigata" label="新潟県 - Niigata">新潟県 - Niigata</option> <option value="Toyama" label="富山県 - Toyama">富山県 - Toyama</option> <option value="Ishikawa" label="石川県 - Ishikawa">石川県 - Ishikawa</option> <option value="Fukui" label="福井県 - Fukui">福井県 - Fukui</option> <option value="Yamanashi" label="山梨県 - Yamanashi">山梨県 - Yamanashi</option> <option value="Nagano" label="長野県 - Nagano">長野県 - Nagano</option> <option value="Gifu" label="岐阜県 - Gifu">岐阜県 - Gifu</option> <option value="Shizuoka" label="静岡県 - Shizuoka">静岡県 - Shizuoka</option> <option value="Aichi" label="愛知県 - Aichi">愛知県 - Aichi</option> <option value="Mie" label="三重県 - Mie">三重県 - Mie</option> <option value="Shiga" label="滋賀県 - Shiga">滋賀県 - Shiga</option> <option value="Kyoto" label="京都府 - Kyoto">京都府 - Kyoto</option> <option value="Osaka" label="大阪府 - Osaka">大阪府 - Osaka</option> <option value="Hyogo" label="兵庫県 - Hyogo">兵庫県 - Hyogo</option> <option value="Nara" label="奈良県 - Nara">奈良県 - Nara</option> <option value="Wakayama" label="和歌山県 - Wakayama">和歌山県 - Wakayama</option> <option value="Tottori" label="鳥取県 - Tottori">鳥取県 - Tottori</option> <option value="Shimane" label="島根県 - Shimane">島根県 - Shimane</option> <option value="Okayama" label="岡山県 - Okayama">岡山県 - Okayama</option> <option value="Hiroshima" label="広島県 - Hiroshima">広島県 - Hiroshima</option> <option value="Yamaguchi" label="山口県 - Yamaguchi">山口県 - Yamaguchi</option> <option value="Tokushima" label="徳島県 - Tokushima">徳島県 - Tokushima</option> <option value="Kagawa" label="香川県 - Kagawa">香川県 - Kagawa</option> <option value="Ehime" label="愛媛県 - Ehime">愛媛県 - Ehime</option> <option value="Kochi" label="高知県 - Kochi">高知県 - Kochi</option> <option value="Fukuoka" label="福岡県 - Fukuoka">福岡県 - Fukuoka</option> <option value="Saga" label="佐賀県 - Saga">佐賀県 - Saga</option> <option value="Nagasaki" label="長崎県 - Nagasaki">長崎県 - Nagasaki</option> <option value="Kumamoto" label="熊本県 - Kumamoto">熊本県 - Kumamoto</option> <option value="Oita" label="大分県 - Oita">大分県 - Oita</option> <option value="Miyazaki" label="宮崎県 - Miyazaki">宮崎県 - Miyazaki</option> <option value="Kagoshima" label="鹿児島県 - Kagoshima">鹿児島県 - Kagoshima</option> <option value="Okinawa" label="沖縄県 - Okinawa">沖縄県 - Okinawa</option> </select> <label for="CompanyStateJP_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateJP-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-ca" class="field-company-state"> <select class="select-company-state-ca subscribe__field-info" data-error-id="CompanyStateCA-errMsg_modal" id="CompanyStateCA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryCA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AB" label="Alberta">Alberta</option> <option value="BC" label="British Columbia">British Columbia</option> <option value="MB" label="Manitoba">Manitoba</option> <option value="NB" label="New Brunswick">New Brunswick</option> <option value="NL" label="Newfoundland">Newfoundland</option> <option value="NT" label="Northwest Territories">Northwest Territories</option> <option value="NS" label="Nova Scotia">Nova Scotia</option> <option value="NU" label="Nunavut">Nunavut</option> <option value="ON" label="Ontario">Ontario</option> <option value="PE" label="Prince Edward Island">Prince Edward Island</option> <option value="QC" label="Quebec">Quebec</option> <option value="SK" label="Saskatchewan">Saskatchewan</option> <option value="YT" label="Yukon">Yukon</option> </select> <label for="CompanyStateCA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateCA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> <div id="field-company-state-usa" class="field-company-state"> <select class="select-company-state-usa subscribe__field-info" data-error-id="CompanyStateUSA-errMsg_modal" id="CompanyStateUSA_modal" name="CompanyState" aria-required="false" aria-describedby="CompanyCountryUSA-errMsg" autocomplete="address-level1" required disabled="disabled"> <option label="State/province" selected="" value="">State/province</option> <option value="AL" label="Alabama">Alabama</option> <option value="AK" label="Alaska">Alaska</option> <option value="AZ" label="Arizona">Arizona</option> <option value="AR" label="Arkansas">Arkansas</option> <option value="CA" label="California">California</option> <option value="CO" label="Colorado">Colorado</option> <option value="CT" label="Connecticut">Connecticut</option> <option value="DE" label="Delaware">Delaware</option> <option value="DC" label="District of Columbia">District of Columbia</option> <option value="FL" label="Florida">Florida</option> <option value="GA" label="Georgia">Georgia</option> <option value="HI" label="Hawaii">Hawaii</option> <option value="ID" label="Idaho">Idaho</option> <option value="IL" label="Illinois">Illinois</option> <option value="IN" label="Indiana">Indiana</option> <option value="IA" label="Iowa">Iowa</option> <option value="KS" label="Kansas">Kansas</option> <option value="KY" label="Kentucky">Kentucky</option> <option value="LA" label="Louisiana">Louisiana</option> <option value="ME" label="Maine">Maine</option> <option value="MD" label="Maryland">Maryland</option> <option value="MA" label="Massachusetts">Massachusetts</option> <option value="MI" label="Michigan">Michigan</option> <option value="MN" label="Minnesota">Minnesota</option> <option value="MS" label="Mississippi">Mississippi</option> <option value="MO" label="Missouri">Missouri</option> <option value="MT" label="Montana">Montana</option> <option value="NE" label="Nebraska">Nebraska</option> <option value="NV" label="Nevada">Nevada</option> <option value="NH" label="New Hampshire">New Hampshire</option> <option value="NJ" label="New Jersey">New Jersey</option> <option value="NM" label="New Mexico">New Mexico</option> <option value="NY" label="New York">New York</option> <option value="NC" label="North Carolina">North Carolina</option> <option value="ND" label="North Dakota">North Dakota</option> <option value="OH" label="Ohio">Ohio</option> <option value="OK" label="Oklahoma">Oklahoma</option> <option value="OR" label="Oregon">Oregon</option> <option value="PA" label="Pennsylvania">Pennsylvania</option> <option value="RI" label="Rhode Island">Rhode Island</option> <option value="SC" label="South Carolina">South Carolina</option> <option value="SD" label="South Dakota">South Dakota</option> <option value="TN" label="Tennessee">Tennessee</option> <option value="TX" label="Texas">Texas</option> <option value="UT" label="Utah">Utah</option> <option value="VT" label="Vermont">Vermont</option> <option value="VA" label="Virginia">Virginia</option> <option value="WA" label="Washington">Washington</option> <option value="WV" label="West Virginia">West Virginia</option> <option value="WI" label="Wisconsin">Wisconsin</option> <option value="WY" label="Wyoming">Wyoming</option> </select> <label for="CompanyStateUSA_modal" class="screen-reader-only">Select a state/province</label> <span class="error-msg body-fine" id="CompanyStateUSA-errMsg_modal" aria-live="assertive">Select a state/province</span> </div> </div> <div class="subscribe__privacy" role="group" aria-label="Privacy Statement Agreement"> <div class="privacy-text last"> <p class="body-fine"> <b>Yes,</b> I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. 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