The consumer-data value exchange for retailers and CPG

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data-cmp-data-layer="{"navigation-c086ddc3ad-item-ef8e743138":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:02:05Z","dc:title":"Tax accounting","xdm:linkURL":"/en_us/services/tax-accounting"}}"> <a href="/en_us/services/tax-accounting" data-cmp-clickable class="cmp-navigation__item-link">Tax accounting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-45d36ffc30":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:02:33Z","dc:title":"Tax compliance","xdm:linkURL":"/en_us/services/tax-compliance"}}"> <a href="/en_us/services/tax-compliance" data-cmp-clickable class="cmp-navigation__item-link">Tax compliance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-5ef470b051":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:04:16Z","dc:title":"Transaction tax","xdm:linkURL":"/en_us/services/strategy-transactions/transaction-tax"}}"> <a href="/en_us/services/strategy-transactions/transaction-tax" data-cmp-clickable class="cmp-navigation__item-link">Transaction tax</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-6be227f5ac":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:05:18Z","dc:title":"Tax services: Designed for private","xdm:linkURL":"/en_us/services/tax/private-client-services"}}"> <a href="/en_us/services/tax/private-client-services" data-cmp-clickable class="cmp-navigation__item-link">Tax services: Designed for private</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-e3ad346239":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:06:13Z","dc:title":"2024 US election and tax policy","xdm:linkURL":"/en_us/tax/global-tax-disruption"}}"> <a href="/en_us/tax/global-tax-disruption" data-cmp-clickable class="cmp-navigation__item-link">2024 US election and tax policy</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-edf0aa87b5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"EY Private","xdm:linkURL":"/en_us/services/private-business"}}"> <a href="/en_us/services/private-business" data-cmp-clickable class="cmp-navigation__item-link">EY Private</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-45769607d3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"EY Private client experience","xdm:linkURL":"/en_us/services/private-business/client-experience"}}"> <a href="/en_us/services/private-business/client-experience" data-cmp-clickable class="cmp-navigation__item-link">EY Private client experience</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-f45e2d765e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Private client audit experience","xdm:linkURL":"/en_us/services/assurance/ey-private-audit"}}"> <a href="/en_us/services/assurance/ey-private-audit" data-cmp-clickable class="cmp-navigation__item-link">Private client audit experience</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-6b8f28834c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Tax services: Designed for private","xdm:linkURL":"/en_us/services/tax/private-client-services"}}"> <a href="/en_us/services/tax/private-client-services" data-cmp-clickable class="cmp-navigation__item-link">Tax services: Designed for private</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-a7b06dc6f8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Family Enterprise Business Services","xdm:linkURL":"/en_us/services/tax/family-enterprise-business-services"}}"> <a href="/en_us/services/tax/family-enterprise-business-services" data-cmp-clickable class="cmp-navigation__item-link">Family Enterprise Business Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ce626af16d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Family Office Advisory Services","xdm:linkURL":"/en_us/services/tax/family-office-advisory-services"}}"> <a href="/en_us/services/tax/family-office-advisory-services" data-cmp-clickable class="cmp-navigation__item-link">Family Office Advisory Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-93d09a2199":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"IPO, SPACs and direct listings","xdm:linkURL":"/en_us/services/ipo"}}"> <a href="/en_us/services/ipo" data-cmp-clickable class="cmp-navigation__item-link">IPO, SPACs and direct listings</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ef08a178cb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Entrepreneurship","xdm:linkURL":"/en_us/services/entrepreneurship"}}"> <a href="/en_us/services/entrepreneurship" data-cmp-clickable class="cmp-navigation__item-link">Entrepreneurship</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-1e157715bb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:31:23Z","dc:title":"Venture capital","xdm:linkURL":"/en_us/services/growth/venture-capital"}}"> <a href="/en_us/services/growth/venture-capital" data-cmp-clickable class="cmp-navigation__item-link">Venture capital</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-170f90ebd3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Legal","xdm:linkURL":"/en_us/services/law"}}"> <a href="/en_us/services/law" data-cmp-clickable class="cmp-navigation__item-link">Legal</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-97522cdee5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Corporate and commercial law","xdm:linkURL":"/en_us/services/law/corporate-commercial"}}"> <a href="/en_us/services/law/corporate-commercial" data-cmp-clickable class="cmp-navigation__item-link">Corporate and commercial law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-9c54c50b1f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Digital law","xdm:linkURL":"/en_us/services/law/digital"}}"> <a href="/en_us/services/law/digital" data-cmp-clickable class="cmp-navigation__item-link">Digital law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-3abbaf8817":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Labor and employment law","xdm:linkURL":"/en_us/services/law/labor-employment"}}"> <a href="/en_us/services/law/labor-employment" data-cmp-clickable class="cmp-navigation__item-link">Labor and employment law</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-a7ed9d7380":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Legal operations","xdm:linkURL":"/en_us/services/law/legal-operations"}}"> <a href="/en_us/services/law/legal-operations" data-cmp-clickable class="cmp-navigation__item-link">Legal operations</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-3bed23a1e5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:45:06Z","dc:title":"Transaction law","xdm:linkURL":"/en_us/services/law/transaction"}}"> <a href="/en_us/services/law/transaction" data-cmp-clickable class="cmp-navigation__item-link">Transaction law</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-4fb69298a8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Technology","xdm:linkURL":"/en_us/services/technology"}}"> <a href="/en_us/services/technology" data-cmp-clickable class="cmp-navigation__item-link">Technology</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-da183cdbec":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"AI Insights","xdm:linkURL":"/en_us/services/ai"}}"> <a href="/en_us/services/ai" data-cmp-clickable class="cmp-navigation__item-link">AI Insights</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-bc1a835196":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"Audit technology","xdm:linkURL":"/en_us/services/audit/technology"}}"> <a href="/en_us/services/audit/technology" data-cmp-clickable class="cmp-navigation__item-link">Audit technology</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-aae4e1e799":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"Tax technology ","xdm:linkURL":"/en_us/services/tax/technology-data"}}"> <a href="/en_us/services/tax/technology-data" data-cmp-clickable class="cmp-navigation__item-link">Tax technology </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-9bc13c1b3b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"M&A technology and tools","xdm:linkURL":"/en_us/services/strategy-transactions/connected-capital-technologies"}}"> <a href="/en_us/services/strategy-transactions/connected-capital-technologies" data-cmp-clickable class="cmp-navigation__item-link">M&A technology and tools</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ca94c5459b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"Technology transformation","xdm:linkURL":"/en_us/services/consulting/technology-transformation"}}"> <a href="/en_us/services/consulting/technology-transformation" data-cmp-clickable class="cmp-navigation__item-link">Technology transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-60b682c1ce":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"Alliances and ecosystems","xdm:linkURL":"/en_us/alliances"}}"> <a href="/en_us/alliances" data-cmp-clickable class="cmp-navigation__item-link">Alliances and ecosystems</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-8760099a9e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T02:53:51Z","dc:title":"EY wavespace™","xdm:linkURL":"/en_us/wavespace"}}"> <a href="/en_us/wavespace" data-cmp-clickable class="cmp-navigation__item-link">EY wavespace™</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-52ea5c108d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"Managed services","xdm:linkURL":"/en_us/services/managed-services"}}"> <a href="/en_us/services/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Managed services</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-448328835b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T12:53:48Z","dc:title":"Managed services","xdm:linkURL":"/en_us/services/managed-services"}}"> <a href="/en_us/services/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Managed services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-2b24dce40f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T12:53:49Z","dc:title":"Legal managed services ","xdm:linkURL":"/en_us/services/law/managed-services"}}"> <a href="/en_us/services/law/managed-services" data-cmp-clickable class="cmp-navigation__item-link">Legal managed services </a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-b56bf51ea9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:05Z","dc:title":"EY Sustainability","xdm:linkURL":"/en_us/services/sustainability/services"}}"> <a href="/en_us/services/sustainability/services" data-cmp-clickable class="cmp-navigation__item-link">EY Sustainability</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-7666d5bd7e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Climate change and sustainability services","xdm:linkURL":"/en_us/services/climate-change-sustainability-services"}}"> <a href="/en_us/services/climate-change-sustainability-services" data-cmp-clickable class="cmp-navigation__item-link">Climate change and sustainability services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-f88bb38477":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Sustainable finance ","xdm:linkURL":"/en_us/industries/financial-services/sustainable-finance"}}"> <a href="/en_us/industries/financial-services/sustainable-finance" data-cmp-clickable class="cmp-navigation__item-link">Sustainable finance </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-46316ad7e3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Sustainability and ESG Services","xdm:linkURL":"/en_us/services/strategy-transactions/sustainability-esg-strategy"}}"> <a href="/en_us/services/strategy-transactions/sustainability-esg-strategy" data-cmp-clickable class="cmp-navigation__item-link">Sustainability and ESG Services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-761c3e32fa":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Supply chain transformation","xdm:linkURL":"/en_us/services/consulting/supply-chain-transformation"}}"> <a href="/en_us/services/consulting/supply-chain-transformation" data-cmp-clickable class="cmp-navigation__item-link">Supply chain transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-25f197bb59":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Sustainability tax services","xdm:linkURL":"/en_us/services/tax/sustainability-tax-services"}}"> <a href="/en_us/services/tax/sustainability-tax-services" data-cmp-clickable class="cmp-navigation__item-link">Sustainability tax services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ccee783974":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Legal services","xdm:linkURL":"/en_us/services/law/sustainability-legal-services"}}"> <a href="/en_us/services/law/sustainability-legal-services" data-cmp-clickable class="cmp-navigation__item-link">Legal services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-63e925fc07":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Renewable energy transition services","xdm:linkURL":"/en_us/industries/energy-resources/global-renewables"}}"> <a href="/en_us/industries/energy-resources/global-renewables" data-cmp-clickable class="cmp-navigation__item-link">Renewable energy transition services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-d2baf1e504":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-20T13:57:34Z","dc:title":"Environment, Health and Safety","xdm:linkURL":"/en_us/services/environment-health-safety/services"}}"> <a href="/en_us/services/environment-health-safety/services" data-cmp-clickable class="cmp-navigation__item-link">Environment, Health and Safety</a> </li> </ul> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"navigation-c086ddc3ad-item-e6a3570af3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-12T22:20:34Z","dc:title":"Industries","xdm:linkURL":"/en_us/industries"}}"> <a href="/en_us/industries" data-cmp-clickable class="cmp-navigation__item-link">Industries</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-febfb9e8ee":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Advanced Manufacturing & Mobility","xdm:linkURL":"/en_us/industries/advanced-manufacturing-realized"}}"> <a href="/en_us/industries/advanced-manufacturing-realized" data-cmp-clickable class="cmp-navigation__item-link">Advanced Manufacturing & Mobility</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-06fd121455":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Aerospace and defense","xdm:linkURL":"/en_us/industries/aerospace-defense"}}"> <a href="/en_us/industries/aerospace-defense" data-cmp-clickable class="cmp-navigation__item-link">Aerospace and defense</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-304d946c35":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Automotive","xdm:linkURL":"/en_us/industries/automotive"}}"> <a href="/en_us/industries/automotive" data-cmp-clickable class="cmp-navigation__item-link">Automotive</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-99369fa6aa":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Chemicals and advanced materials","xdm:linkURL":"/en_us/industries/chemicals"}}"> <a href="/en_us/industries/chemicals" data-cmp-clickable class="cmp-navigation__item-link">Chemicals and advanced materials</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" 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data-cmp-data-layer="{"navigation-c086ddc3ad-item-bf67a66af5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Industrial products","xdm:linkURL":"/en_us/industries/industrial-products"}}"> <a href="/en_us/industries/industrial-products" data-cmp-clickable class="cmp-navigation__item-link">Industrial products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-606b9501bc":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Mobility lens suite","xdm:linkURL":"/en_us/industries/automotive/mobility-lens-suite"}}"> <a href="/en_us/industries/automotive/mobility-lens-suite" data-cmp-clickable class="cmp-navigation__item-link">Mobility lens suite</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-370af5fb45":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:20:30Z","dc:title":"Transportation","xdm:linkURL":"/en_us/industries/transportation"}}"> <a href="/en_us/industries/transportation" data-cmp-clickable class="cmp-navigation__item-link">Transportation</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-94650011e8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Consumer products","xdm:linkURL":"/en_us/industries/consumer-products"}}"> <a href="/en_us/industries/consumer-products" data-cmp-clickable class="cmp-navigation__item-link">Consumer products</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-4180850203":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Consumer products","xdm:linkURL":"/en_us/industries/consumer-products"}}"> <a href="/en_us/industries/consumer-products" data-cmp-clickable class="cmp-navigation__item-link">Consumer products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-343d3bc3f7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Retail","xdm:linkURL":"/en_us/industries/retail"}}"> <a href="/en_us/industries/retail" data-cmp-clickable class="cmp-navigation__item-link">Retail</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-2892794aa7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"The future consumer ","xdm:linkURL":"/en_us/future-consumer-index"}}"> <a href="/en_us/future-consumer-index" data-cmp-clickable class="cmp-navigation__item-link">The future consumer </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ef0577bdf3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:19:55Z","dc:title":"Sustainability","xdm:linkURL":"/en_us/industries/sustainability-consumer-products-retail"}}"> <a href="/en_us/industries/sustainability-consumer-products-retail" data-cmp-clickable class="cmp-navigation__item-link">Sustainability</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-6b39d3ce53":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Energy and resources","xdm:linkURL":"/en_us/industries/energy-resources"}}"> <a 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data-cmp-data-layer="{"navigation-c086ddc3ad-item-8ecd9f4d25":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:18:28Z","dc:title":"Insurance consulting services","xdm:linkURL":"/en_us/industries/insurance"}}"> <a href="/en_us/industries/insurance" data-cmp-clickable class="cmp-navigation__item-link">Insurance consulting services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-fc33600530":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:18:28Z","dc:title":"Wealth and asset management","xdm:linkURL":"/en_us/industries/wealth-asset-management"}}"> <a href="/en_us/industries/wealth-asset-management" data-cmp-clickable class="cmp-navigation__item-link">Wealth and asset management</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-c2865560af":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:18:28Z","dc:title":"Sustainable finance","xdm:linkURL":"/en_us/insights/sustainability-financial-services"}}"> <a href="/en_us/insights/sustainability-financial-services" data-cmp-clickable class="cmp-navigation__item-link">Sustainable finance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-8e59c57b70":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:18:28Z","dc:title":"Fintech and ecosystems","xdm:linkURL":"/en_us/industries/banking-capital-markets/fintech-ecosystems"}}"> <a href="/en_us/industries/banking-capital-markets/fintech-ecosystems" data-cmp-clickable class="cmp-navigation__item-link">Fintech and ecosystems</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ee7eaabd05":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Government and public sector","xdm:linkURL":"/en_us/industries/government-public-sector"}}"> <a href="/en_us/industries/government-public-sector" data-cmp-clickable class="cmp-navigation__item-link">Government and public sector</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-194599d3a0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Education","xdm:linkURL":"/en_us/industries/government-public-sector/education-services"}}"> <a href="/en_us/industries/government-public-sector/education-services" data-cmp-clickable class="cmp-navigation__item-link">Education</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-9736a91a3d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Infrastructure","xdm:linkURL":"/en_us/insights/infrastructure"}}"> <a href="/en_us/insights/infrastructure" data-cmp-clickable class="cmp-navigation__item-link">Infrastructure</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-642a82669e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:55Z","dc:title":"Public finance management","xdm:linkURL":"/en_us/industries/government-public-sector/blockchain"}}"> <a href="/en_us/industries/government-public-sector/blockchain" data-cmp-clickable class="cmp-navigation__item-link">Public finance management</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-98433376bd":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Health","xdm:linkURL":"/en_us/industries/health"}}"> <a href="/en_us/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-d881ef606d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:27Z","dc:title":"Health","xdm:linkURL":"/en_us/industries/health"}}"> <a href="/en_us/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-b9ba2372be":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:26Z","dc:title":"Life 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class="cmp-navigation__item-link">Life sciences</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-b888fbdac7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-13T15:53:19Z","dc:title":"Private equity","xdm:linkURL":"/en_us/industries/private-equity"}}"> <a href="/en_us/industries/private-equity" data-cmp-clickable class="cmp-navigation__item-link">Private equity</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-499daa340b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:01Z","dc:title":"Private equity value creation services","xdm:linkURL":"/en_us/industries/private-equity/value-creation"}}"> <a href="/en_us/industries/private-equity/value-creation" data-cmp-clickable class="cmp-navigation__item-link">Private equity value 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origination</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-69edae0038":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:17:01Z","dc:title":"Digital in private equity ","xdm:linkURL":"/en_us/industries/private-equity/digital"}}"> <a href="/en_us/industries/private-equity/digital" data-cmp-clickable class="cmp-navigation__item-link">Digital in private equity </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-25b21d33bb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-11-08T16:55:44Z","dc:title":"Generative AI services for private equity","xdm:linkURL":"/en_us/industries/private-equity/generative-ai-services-for-private-equity"}}"> <a href="/en_us/industries/private-equity/generative-ai-services-for-private-equity" data-cmp-clickable class="cmp-navigation__item-link">Generative AI services for private equity</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-c086ddc3ad-item-ef238baffa":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-19T20:48:01Z","dc:title":"Real estate, hospitality and construction","xdm:linkURL":"/en_us/industries/real-estate-hospitality-construction"}}"> <a href="/en_us/industries/real-estate-hospitality-construction" data-cmp-clickable class="cmp-navigation__item-link">Real estate, hospitality and construction</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-49f2b5dc3b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:32Z","dc:title":"Real Estate","xdm:linkURL":"/en_us/industries/real-estate"}}"> <a href="/en_us/industries/real-estate" data-cmp-clickable class="cmp-navigation__item-link">Real Estate</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-afa80c13f9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:46Z","dc:title":"Hospitality","xdm:linkURL":"/en_us/industries/hospitality"}}"> <a href="/en_us/industries/hospitality" data-cmp-clickable class="cmp-navigation__item-link">Hospitality</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-04aad30871":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-10-17T17:24:59Z","dc:title":"Engineering and Construction","xdm:linkURL":"/en_us/industries/engineering-construction"}}"> <a href="/en_us/industries/engineering-construction" data-cmp-clickable class="cmp-navigation__item-link">Engineering and Construction</a> </li> </ul> </li> <li class="cmp-navigation__item 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cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-bfd2ccb072":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-08-09T16:56:39Z","dc:title":"Media & Entertainment — insights and services","xdm:linkURL":"/en_us/industries/media-entertainment"}}"> <a href="/en_us/industries/media-entertainment" data-cmp-clickable class="cmp-navigation__item-link">Media & Entertainment — insights and services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-c086ddc3ad-item-e7e0ab4c1b":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-04-25T15:16:07Z","dc:title":"Telecommunications — insights and services","xdm:linkURL":"/en_us/industries/telecommunications"}}"> <a href="/en_us/industries/telecommunications" data-cmp-clickable class="cmp-navigation__item-link">Telecommunications — insights and services</a> </li> </ul> </li> </ul> </li> <li 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</div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-1" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-1c8388aab8":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-1" class="cmp-container"> <div class="container responsivegrid"> <div id="container-f0251ecf42" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-16d6796958":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-10-30T15:40:17Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/ai.html\">AI insights</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ceo.html\">CEO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cfo-agenda.html\">CFO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/media/podcasts.html\">EY podcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/media/webcasts.html\">EY webcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/case-studies.html\">Case studies</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/coo.html\">Operations leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cio.html\">Technology leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cmo.html\">Marketing and growth leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ciso.html\">Cybersecurity and privacy leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/cro-risk.html\">Risk leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/board-matters.html\">EY Center for Board Matters</a></p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/insights.html#spotlight\">See more</a><br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/services/ai">AI insights</a></p> <p><a href="/en_us/ceo">CEO agenda</a></p> <p><a href="/en_us/cfo-agenda">CFO agenda</a></p> <p><a href="/en_us/media/podcasts">EY podcasts</a></p> <p><a href="/en_us/media/webcasts">EY webcasts</a></p> <p><a href="/en_us/case-studies">Case studies</a></p> <p><a href="/en_us/coo">Operations leaders</a></p> <p><a href="/en_us/cio">Technology leaders</a></p> <p><a href="/en_us/cmo">Marketing and growth leaders</a></p> <p><a href="/en_us/ciso">Cybersecurity and privacy leaders</a></p> <p><a href="/en_us/cro-risk">Risk leaders</a></p> <p><a href="/en_us/board-matters">EY Center for Board Matters</a></p> <p> </p> <p><a href="/en_us/insights#spotlight">See more</a><br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-42c65bbdc8" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-2" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-6407131832":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h3>Services</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Services</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-e390c7f477":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-2" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_us/services" aria-label="Explore Services" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-aa0610e221":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-03-12T20:40:43Z","dc:title":"Explore","xdm:linkURL":"/en_us/services"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/us/en_us/home/services.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-2" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-2" class="cmp-container"> <div class="rich-text text"> 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cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <ul><li>See more</li><li>5||See all Assurance</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-933c707118":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-2" class="cmp-container"> <div class="container responsivegrid"> <div id="container-1f10f62d9b" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-100dd61433":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-06-14T08:27:27Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/ai.html\">Artificial Intelligence (AI)</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/strategy-transactions/transformation-consulting.html\">Strategy, transaction and transformation consulting</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/technology-transformation.html\">Technology transformation</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/tax-function-operations.html\">Tax function operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/climate-change-sustainability-services.html\">Climate change and sustainability services</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/campaigns/ecosystems.html\">EY Ecosystems</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/audit.html\">Audit</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services/consulting/supply-chain-operations.html\">Supply chain and operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/alliances.html\">EY Partner Ecosystem</a></p>\r\n<p>&nbsp;</p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/services.html\">Explore Services</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_us/services/ai">Artificial Intelligence (AI)</a></p> <p><a href="/en_us/services/strategy-transactions/transformation-consulting">Strategy, transaction and transformation consulting</a></p> <p><a href="/en_us/services/consulting/technology-transformation">Technology transformation</a></p> <p><a href="/en_us/services/tax-function-operations">Tax function operations</a></p> <p><a href="/en_us/services/climate-change-sustainability-services">Climate change and sustainability services</a></p> <p><a href="/en_us/ecosystems">EY Ecosystems</a></p> <p><a href="/en_us/services/audit">Audit</a></p> <p><a href="/en_us/services/consulting/supply-chain-operations">Supply chain and operations</a></p> <p><a href="/en_us/alliances">EY Partner Ecosystem</a></p> <p> </p> <p><a href="/en_us/services">Explore Services</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-783a3a57ff" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-4" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-d921d79def":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<h3>Careers</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Careers</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-e794f5a2f4":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-01T09:52:49Z","xdm:text":"<p>We bring together extraordinary people, like you, to build a better working world.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>We bring together extraordinary people, like you, to build a better working world.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-4" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_us/careers" aria-label="Explore Careers" data-cmp-clickable data-up-is="button" 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data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-4" class="cmp-container"> <div class="container responsivegrid"> <div id="container-437b812d05" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8f78c932b2":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-09-19T16:01:34Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/experienced-professionals.html\">Experienced professionals</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/students-and-entry-level-professionals.html\">Early career opportunities</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/mba-and-advanced-degree-opportunities.html\">MBA and advanced-degree students</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/job-search.html\">Contract workers</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/local/us/en_us/home/careers/parthenon.html\">EY-Parthenon careers</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less 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class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Discover how EY insights and services are helping to reframe the future of your industry.<br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-3" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_us/industries" aria-label="Explore Industries" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-8d28ef371d":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-03-12T21:30:07Z","dc:title":"Explore","xdm:linkURL":"/en_us/industries"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/local/us/en_us/home/industries.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-3" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div 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content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-3" class="cmp-container"> <div class="rich-text text"><div 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href="/en_us/insights/private-equity/how-genai-is-empowering-talent-at-a-pe-backed-consumer-brand">How GenAI is empowering talent at a PE-backed consumer brand</a> </p> <p> <span class="date">08 May 2024</span><a href="/en_us/people/ey">EY </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Strategy transactions</p> <p> <a href="/en_us/insights/strategy-transactions/how-carve-outs-positioned-an-automotive-giant-for-future-growth">How carve-outs positioned an automotive giant for future growth</a> </p> <p> <span class="date">11 Apr 2024</span><a href="/en_us/people/ey">EY </a> </p> </div> </div> <div class="container responsivegrid"> <div id="container-acda5cec6d" class="cmp-container"> <div class="separator"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text"><div 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The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-5" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_us/about-us" aria-label="Explore About Us" data-cmp-clickable data-up-is="button" 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3300w,/adobe/dynamicmedia/deliver/dm-aid--a3552957-e706-4005-aa8d-61e051576f1b/ey-two-beautiful-female-friends-shopping-in-clothing-store.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--a3552957-e706-4005-aa8d-61e051576f1b/ey-two-beautiful-female-friends-shopping-in-clothing-store.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Two Beautiful Female Friends Shopping in Clothing Store"/> </div> </div> </div> <div class="cmp-hero__overlay" data-variant-type="image-immersive"> <div class="cmp-hero__content"> <div class="cmp-hero__title"> <h1 class="h1"> Why data value exchange is important to retailers and brands </h1> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-62bb498a8e" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-4e45141962" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 aem-Grid--tablet-portrait--12 aem-Grid--mobile--12 aem-Grid--tablet-landscape--12 "> <div class="upTwoColumns component aem-GridColumn aem-GridColumn--default--12"><div class="up-two-columns"> <div class="up-two-columns__left-container"> <div class="left-container container responsivegrid up-two-columns__left-container-top"> <div id="left-container-f24757750b" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="up-authors-and-contributors aem-GridColumn aem-GridColumn--default--12"> <div class="up-authors-and-contributors up-authors-and-contributors--article-sidebar" data-up-analytics="authors-and-contributors" data-up-is="authors-and-contributors"> <p class="up-authors-and-contributors__multiple-author-title"> Authors </p> <ul class="up-authors-and-contributors__author-links"> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="John Dubois" href="/en_us/people/john-dubois"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container up-authors-and-contributors__author-name-container--is-multiple"> John Dubois </div> </figure> </a> <p class="up-authors-and-contributors__author-title"> EY Consumer Data & Analytics Leader </p> </li> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="Jay Dennis" href="/en_us/people/jay-dennis"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container up-authors-and-contributors__author-name-container--is-multiple"> Jay Dennis </div> </figure> </a> <p class="up-authors-and-contributors__author-title"> Executive Director, Business Consulting – Customer & Growth, Marketing Transformation, Ernst & Young LLP </p> </li> </ul> </div> </div> <div class="displaymetadata aem-GridColumn aem-GridColumn--default--12"><div> <div class="up-display-metadata-utility"> <span class="up-display-metadata-utility__content"> 5 minute read </span> <span class="up-display-metadata-utility__content"> 12 Jun 2023 </span> </div> </div> </div> <div class="surfaceTags aem-GridColumn aem-GridColumn--default--12"> </div> <div class="upSocialUtilityBar component aem-GridColumn aem-GridColumn--default--12"> <div data-up-short-url="https://go.ey.com/4eQEyZ4" data-up-is="social-utility-bar" class="up-social-utility-bar" data-analytics-category="Social Utility Bar" 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class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_linkedin.svg')"></span> <span class="up-social-utility-bar__cta-text">LinkedIn</span> </a> </li> <li class="up-social-utility-bar__item"> <button class="up-social-utility-bar__cta up-social-utility-bar__cta--copy" title="Copy" data-up-hook-social-utility-bar="copy" aria-label="Copy" data-analytics-event-label="SocialShare:< Copy >"> <span class="up-social-utility-bar__cta-icon" aria-hidden="true"></span> </button> <span class="up-social-utility-bar__copied-link-popup" data-up-hook-social-utility-bar="linkCopied">Link Copied</span> </li> </ul> </div> </div> </div> </div> </div> <div class="left-container container responsivegrid up-two-columns__left-container-bottom"> <div id="left-container-1aa8a8b6de" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> <div class="parsys up-two-columns__right-container"><div class="container responsivegrid section"> <div id="container-cd37b66e44" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="container responsivegrid aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"> <div id="container-729b53d7aa" class="cmp-container"> <div class="aem-Grid aem-Grid--11 aem-Grid--default--11 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--11"><div data-cmp-data-layer="{"rich-text-f88806ff6e":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:15:45Z","xdm:text":"<h4><span class=\"copy-block\">A symbiotic relationship between retailers and brands is ideal for addressing growing consumer expectations and delivering experience.</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">A symbiotic relationship between retailers and brands is ideal for addressing growing consumer expectations and delivering experience.</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size aem-GridColumn aem-GridColumn--default--11"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--11"><div data-cmp-data-layer="{"rich-text-999e026e61":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:16:11Z","xdm:text":"<h5><b data-rte-class=\"rte-temp\"><span class=\"copy-block\"><b>In brief</b></span></b><br>\r\n</h5>\r\n<ul>\r\n<li><span class=\"copy-block\">Harnessing data’s complexity can be a challenge yet moving from data collection to data connection can create end-to-end opportunities.</span></li>\r\n<li><span class=\"copy-block\">If retailers and brands connect their disparate data points a new, holistic, real-time view of the consumer will emerge.</span></li>\r\n<li><span class=\"copy-block\">Driving impactful consumer experiences is dependent upon a data value exchange between retailers and brands.</span><br>\r\n</li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h5><b data-rte-class="rte-temp"><span class="copy-block"><b>In brief</b></span></b><br /> </h5> <ul><li><span class="copy-block">Harnessing data’s complexity can be a challenge yet moving from data collection to data connection can create end-to-end opportunities.</span></li><li><span class="copy-block">If retailers and brands connect their disparate data points a new, holistic, real-time view of the consumer will emerge.</span></li><li><span class="copy-block">Driving impactful consumer experiences is dependent upon a data value exchange between retailers and brands.</span><br /> </li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size aem-GridColumn aem-GridColumn--default--11"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--11"><div data-cmp-data-layer="{"rich-text-c269632f68":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:16:43Z","xdm:text":"<p><span class=\"copy-block\"><span class=\"drop-cap\">C</span>hoice. Consumers have more of it than they know what to do with: choice in brand, product, where to purchase and how to purchase. The deciding factor for many consumers centers on their experiences with retailers and brands — who knows them best, who gives them what they want or need when they need it, who makes it easy, who connects the dots. According to the EY Future Consumer Index, the second largest segment of consumers identifies as Experience First (23%) compared with Affordability First (26%), Planet First (21%), Health First (17%) and Society First (13%).</span><br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><span class="drop-cap">C</span>hoice. Consumers have more of it than they know what to do with: choice in brand, product, where to purchase and how to purchase. The deciding factor for many consumers centers on their experiences with retailers and brands — who knows them best, who gives them what they want or need when they need it, who makes it easy, who connects the dots. According to the EY Future Consumer Index, the second largest segment of consumers identifies as Experience First (23%) compared with Affordability First (26%), Planet First (21%), Health First (17%) and Society First (13%).</span><br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="upImage component aem-GridColumn aem-GridColumn--default--11"> <div class="up-image " data-up-is="image"> <div class="up-image__image" data-up-hook-image="[image]" data-aspect-ratio="2.52" style="--up-image-focal-x: 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src="/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85" srcset="/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=100 100w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=200 200w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=300 300w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=400 400w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=500 500w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=600 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1600w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=1800 1800w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=2000 2000w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=2400 2400w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=2700 2700w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=3000 3000w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=3300 3300w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=3600 3600w,/adobe/dynamicmedia/deliver/dm-aid--09755ff5-2365-4ecd-a326-16b0418f8464/ey-segments-chart.jpg?preferwebp=true&quality=85&width=3840 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="1048" height="416" alt="Chart segment"/> </div> </div> </div> </div> <div class="upArticleReference component aem-GridColumn aem-GridColumn--default--11"><span class="up-article-reference" data-up-is="article-reference" data-up-analytics="article-reference" data-analytics-page-title="The consumer-data value exchange for retailers and CPG | EY - US" data-up-is-expanded="false"> <button id="article-reference-heading" class="up-article-reference__heading" data-up-hook-article-reference="heading" aria-controls="article-reference-content" aria-expanded="false" role="button"> <span class="up-article-reference__heading-opened">Graph description </span> <span class="up-article-reference__heading-closed">Hide Graph description </span> </button> <div id="article-reference-content" class="up-article-reference__content" data-up-hook-article-reference="content" role="region" aria-labelledby="article-reference-heading" aria-hidden="true" inert> <span>According to the EY Future Consumer Index data in October 2022, the second largest segment of consumers identifies as Experience First (23%) compared with Affordability First (26%), Planet First (21%), Health First (17%) and Society First (13%).</span> </div> </span> <br/> </div> <div class="nested-tile aem-GridColumn aem-GridColumn--default--11"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-f004c88da2" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Customer experience&nbsp;services" href="/en_us/services/consulting/customer-experience"> Customer experience services </a> </p> </div> <p class="cmp-link-area__item__paragraph">The EY Customer Experience solution can help your business integrate CX programs that help deliver sustainable long-term value. Discover more.</p> <a class="cmp-link-area__item__readmore" href="/en_us/services/consulting/customer-experience"> Read more </a> </li> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Data and Insight-driven Transformation solution" href="/en_us/services/consulting/data-insight-driven-transformation-solution"> Data and Insight-driven Transformation solution </a> </p> </div> <p class="cmp-link-area__item__paragraph">EY Data and Insight-Driven Transformation teams can help you use technology and data to modernize and innovate your business and prepare for future disruption. Learn more.</p> <a class="cmp-link-area__item__readmore" href="/en_us/services/consulting/data-insight-driven-transformation-solution"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text nested-tile--georgia-font"> <p><span class="copy-block">A truly seamless <a href="/en_us/consumer-experience-journey">consumer experience</a> requires a symbiotic relationship between retailers and consumer packaged goods (CPG) companies centered around data.</span></p> <p><span class="copy-block">But in today’s environment, complexities of data abound. Costs to transparently acquire, store, manage and safeguard data continue to rise rapidly. Options for sourcing data continue to grow, but many companies struggle with the data they already have, so a true 360-degree view of the consumer eludes many companies. And moving from data capture to actionable insight is the ultimate challenge. But retailers and brands must make it work for them or they run the risk of drowning in their own data lakes.</span></p> <p><span class="copy-block"> </span></p> <h2><span class="copy-block">The case for a holistic data ecosystem</span></h2> <p><span class="copy-block"> </span></p> <p><span class="copy-block">At present, there’s a tension between lots of data and not enough connection. Connection to the consumer. Connection of experiences. Connection to insights. Connection across the value chain.</span></p> <p><span class="copy-block">The historical tendency for retailers and brands to “stay in their lanes” with respect to data remains the operating assumption. Retailers own the discovery and purchase occasions across the transaction, which include emerging omnichannel and e-commerce behavior. CPG companies own category shopper insights and brand affinity insights, with increased development of first-party data around the consumption and ownership occasion.<br /> </span></p> <p><span class="copy-block">To be fair, the last decade has brought significant improvements to the use of collective data. Innovations, such as data exchanges for frequent shopper data, allow for brands and retailers to better target media and promotions. Further, retail media offerings provide greater precision in search, display and off-site media targeting. There are many other examples; however, these improvements are still principally leveraging only one party’s view of the consumer and rarely empower retailers and brands to share intelligence by blending data and insights. The effect is that separately, each party has half of the picture.<br /> </span></p> <p><span class="copy-block">Imagine the value to the consumer experience, though, if the discovery, purchase, consumption and ownership occasions were regarded holistically. If companies could answer questions beyond what was researched and purchased, but rather the who and the why behind the buy, they have an opportunity to build more meaningful relationships with consumers pre and post transaction by focusing on connection ahead of conversion. Combining the retailer’s understanding of consumer research and purchase behaviors and the brand’s understanding of consumption provides a more effective, holistic and near real-time view of the experience offered and consumed.<br /> </span></p> <p><span class="copy-block">What opportunities do connected data present?</span></p> <ul><li><span class="copy-block">Cost mitigation: optimize the significant budget spent on media, trade, price and promotion where there is significant waste and duplication.</span></li><li><span class="copy-block">Improved loyalty: tap into post-purchase opportunities as part of the consumer journey to build lasting relationships.</span></li><li><span class="copy-block">Upsell opportunities: design the optimal product bundling and messaging.</span></li><li><span class="copy-block">Optimized product innovation and merchandising: make more informed decisions about what to make and what to stock.</span></li><li><span class="copy-block">Optimized marketing: target consumers with hyper-personalized messaging in the moment of need.</span></li></ul> <p><span class="copy-block">Ultimately, a holistic data ecosystem creates ideal state consumer experiences and a clearer picture of the required operations to serve the target consumer with increased speed and efficiency.<br /> </span></p> <p><span class="copy-block">Imagining the possibilities is one thing, but making it real is another. To achieve this data value exchange, retailers and CPG brands must create a more balanced data relationship. To get started,</span></p> </div> </div> </div> <div class="table-container aem-GridColumn aem-GridColumn--default--11"> <div class="up-table-container up-table-container--light" data-up-is="table-container" data-up-columns-width="[{"widthofcolumn":"50"},{"widthofcolumn":"50"}]"> <div data-up-is="custom-scrollbar" data-overlayscrollbars-initialize> <table class="up-table-container__table "> <caption class="up-table-container__table-caption"> <h2></h2> </caption> <thead class="up-table-container__table-header--tight"> <tr class="up-table-container__table-row up-table-container__horizontal-line--color" data-up-hook-table-container="tableRows"> <th class="up-table-container__table-header th-bold th-center vertical-align-middle" scope="col"> <div data-cmp-data-layer="{"rich-text-106a1c4c58":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:22:54Z","xdm:text":"<p>Retailers should:</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Retailers should:</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </th> <th class="up-table-container__table-header th-bold th-center vertical-align-middle" scope="col"> <div data-cmp-data-layer="{"rich-text-3ca9e41fe5":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:23:03Z","xdm:text":"<p>Brands should:</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Brands should:</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </th> </tr> </thead> <tbody> <tr class="up-table-container__table-row up-table-container__horizontal-line--color" data-up-hook-table-container="tableRows"> <td class="up-table-container__table-data td-left vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-6685005f54":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:23:32Z","xdm:text":"<ul>\r\n<li>Continue to innovate activations and data sets across digital and physical experiences to generate new potential revenue streams.</li>\r\n<li>Consider ways to incorporate brand data and insights into the development of new commerce activations and data offerings.</li>\r\n<li>Enhance data to be more interoperable with brands and explore “clean room” capabilities to enable better collaboration.</li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <ul><li>Continue to innovate activations and data sets across digital and physical experiences to generate new potential revenue streams.</li><li>Consider ways to incorporate brand data and insights into the development of new commerce activations and data offerings.</li><li>Enhance data to be more interoperable with brands and explore “clean room” capabilities to enable better collaboration.</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </td> <td class="up-table-container__table-data td-left vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-2625244751":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:23:55Z","xdm:text":"<ul>\r\n<li>Develop strategies and mechanisms to pull existing data from retail partners for a cohesive view.</li>\r\n<li>Consider data collaboration use cases and zero-party data strategies to provide value during the consumption and ownership phase of the journey.</li>\r\n<li>Enhance data to be more interoperable with retailers and explore “clean room” capabilities to enable better collaboration.</li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <ul><li>Develop strategies and mechanisms to pull existing data from retail partners for a cohesive view.</li><li>Consider data collaboration use cases and zero-party data strategies to provide value during the consumption and ownership phase of the journey.</li><li>Enhance data to be more interoperable with retailers and explore “clean room” capabilities to enable better collaboration.</li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </td> </tr> </tbody> <tfoot> </tfoot> </table> </div> </div> </div> <div class="rich-text text aem-GridColumn aem-GridColumn--default--11"><div data-cmp-data-layer="{"rich-text-e05d6c9156":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:24:23Z","xdm:text":"<p><span class=\"copy-block\">Retailers have made strides in generating value from their data, monetizing the exchange of their insights. However, CPG brands have not yet realized the full opportunity to make effective use of the data they purchase from retailers, but even more in conveying the value of their own data sets. What both sides fail to recognize is the opportunity to create a holistic data ecosystem to better understand consumer behavior and predict their needs more rapidly than ever before.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Retailers have made strides in generating value from their data, monetizing the exchange of their insights. However, CPG brands have not yet realized the full opportunity to make effective use of the data they purchase from retailers, but even more in conveying the value of their own data sets. What both sides fail to recognize is the opportunity to create a holistic data ecosystem to better understand consumer behavior and predict their needs more rapidly than ever before.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--tablet-landscape--10 aem-GridColumn--default--none aem-GridColumn--tablet-portrait--none aem-GridColumn--offset--tablet-portrait--0 aem-GridColumn--offset--default--2 aem-GridColumn--offset--mobile--0 aem-GridColumn--tablet-portrait--12 aem-GridColumn--mobile--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--tablet-landscape--1 aem-GridColumn--tablet-landscape--none aem-GridColumn--mobile--12"><div data-cmp-data-layer="{"rich-text-cf316012eb":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-12-19T13:25:26Z","xdm:text":"<h4><span class=\"copy-block\">Summary</span></h4>\r\n<p><span class=\"copy-block\">Getting the data connection right is fundamentally a growth discipline. And it can bring tremendous value to retailers and brands alike, from increased brand loyalty and more informed decision-making, to cost mitigation, better functional alignment across the business and more predictive tracking of consumer behavior shifts.</span></p>\r\n<p><span class=\"copy-block\">The value of data is evident. The value of connected data is the future.</span><br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Summary</span></h4> <p><span class="copy-block">Getting the data connection right is fundamentally a growth discipline. And it can bring tremendous value to retailers and brands alike, from increased brand loyalty and more informed decision-making, to cost mitigation, better functional alignment across the business and more predictive tracking of consumer behavior shifts.</span></p> <p><span class="copy-block">The value of data is evident. The value of connected data is the future.</span><br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read more </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read less </button> </div> </div> <div class="container responsivegrid theme-dark cmp-container--theme-dark cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-97d4f79321" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="up-authors-and-contributors aem-GridColumn aem-GridColumn--default--12"> <div class="up-authors-and-contributors up-authors-and-contributors--article-bottombar " data-up-analytics="authors-and-contributors" data-up-is="authors-and-contributors"> <p class="up-authors-and-contributors__title">About this article</p> <div class="up-authors-and-contributors__content"> <div class="up-authors-and-contributors__authors-and-contributors-container"> <div class="up-authors-and-contributors__authors-container"> <p class="up-authors-and-contributors__authors-title"> Authors </p> <ul class="up-authors-and-contributors__author-links"> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="John Dubois" href="/en_us/people/john-dubois"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container"> John Dubois </div> </figure> </a> <div class="up-authors-and-contributors__author-title"> EY Consumer Data & Analytics Leader </div> </li> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="Jay Dennis" href="/en_us/people/jay-dennis"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container"> Jay Dennis </div> </figure> </a> <div class="up-authors-and-contributors__author-title"> Executive Director, Business Consulting – Customer & Growth, Marketing Transformation, Ernst & Young LLP </div> </li> </ul> </div> </div> <div class="up-authors-and-contributors__tags-and-social-container"> <div class="up-authors-and-contributors__article-tags-container"> <div class="related-topics surfaceTags"> </div> </div> <div class="upSocialUtilityBar component"> <div data-up-short-url="https://go.ey.com/4eQEyZ4" data-up-is="social-utility-bar" class="up-social-utility-bar" data-analytics-category="Social Utility Bar" 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