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class="Breadcrumbs_breadcrumbs__textDiv__ruypS"><a href="/resources/"><p class="Typography_root__487rx #585163 Typography_body-md__487rx Breadcrumbs_breadcrumbs__clickableText__foYWZ Typography_align-match-parent__487rx" style="--TypographyColor:#585163">Resources</p></a><i class="Icon_root__1kdkz Icon_icon-xsmall__1kdkz" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="#3A3247" viewBox="0 0 24 24"><path d="m10.224 17 4.936-5-4.936-5-1.397 1.414L12.367 12l-3.54 3.585z" clip-rule="evenodd"></path></svg></i></div><div class="Breadcrumbs_breadcrumbs__textDiv__ruypS"><a href="/resources/eventbrite-videos/"><p class="Typography_root__487rx #585163 Typography_body-md__487rx Breadcrumbs_breadcrumbs__clickableText__foYWZ Typography_align-match-parent__487rx" style="--TypographyColor:#585163">Eventbrite Videos</p></a><i class="Icon_root__1kdkz Icon_icon-xsmall__1kdkz" aria-hidden="true"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="#3A3247" viewBox="0 0 24 24"><path d="m10.224 17 4.936-5-4.936-5-1.397 1.414L12.367 12l-3.54 3.585z" clip-rule="evenodd"></path></svg></i></div><div class="Breadcrumbs_breadcrumbs__textDiv__ruypS"><p class="Typography_root__487rx #585163 Typography_body-md__487rx Typography_align-match-parent__487rx" style="--TypographyColor:#585163">Creating Connections in the Age of AI with Julia Hartz</p></div></div><p class="Typography_root__487rx #585163 Typography_heading-sm__487rx ArticleContent_topic_title__OLyfi Typography_align-match-parent__487rx" style="--TypographyColor:#585163">Eventbrite Videos</p><h1 class="Typography_root__487rx #261b36 Typography_heading-lg__487rx Typography_align-match-parent__487rx" style="--TypographyColor:#261b36">Creating Connections in the Age of AI with Julia Hartz</h1><p class="Typography_root__487rx #3a3247 Typography_body-lg__487rx ArticleContent_article_description__lyuLN Typography_align-match-parent__487rx" style="--TypographyColor:#3a3247">Eventbrite’s Co-Founder and CEO Julia Hartz unveils the top 3 trends event organizers need to master to stay ahead of the tech and cultural curve, from AI optimized workflows to immersive experiences.</p><div class="RichTextRender_rich_text_render__uCmoe "><div class="YoutubeVideo_youtube_div__fnm3m"><iframe src="https://www.youtube.com/embed/N1RcG7_Y2f0?si=S039HRm5chgL_BaE" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerPolicy="strict-origin-when-cross-origin" loading="lazy" allowfullscreen="" style="max-width:90%;top:0;left:5%;position:absolute;width:100%;height:100%"></iframe></div><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Connecting people is at the very heart of what every event organizer does. As Eventbrite’s Co-Founder and CEO Julia Hartz puts it in her opening remarks: There is power in connection. Hartz also unveils the top 3 trends event organizers need to master to stay ahead of the tech and cultural curve: AI optimized workflows, building worlds through immersive experiences, and unlocking the power of multi-platform storytelling.</p><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Discover key takeaways from the video below:</p><h4 class="Typography_root__487rx #13002d Typography_body-lg-bold__487rx Typography_align-match-parent__487rx" style="--TypographyColor:#13002d"><b>The Power of Human Connection</b></h4><ol><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Shared a personal story from her first job at a coffee shop.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Emphasized that people crave connection more than products.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Events are crucial for fostering meaningful relationships, especially now.</p></li></ol><h4 class="Typography_root__487rx #13002d Typography_body-lg-bold__487rx Typography_align-match-parent__487rx" style="--TypographyColor:#13002d"><b>Immersive Experiences Are the Future</b></h4><ol><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Transitioning from transactional to immersive event formats.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Highlighted Corey from the New York City Adventure Club, who creates participatory experiences.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Future events should allow attendees to help shape their experiences.</p></li></ol><h4 class="Typography_root__487rx #13002d Typography_body-lg-bold__487rx Typography_align-match-parent__487rx" style="--TypographyColor:#13002d"><b>AI is a Tool, Not a Replacement</b></h4><ol><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">AI empowers event creators rather than replacing them.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Eventbrite uses AI to automate marketing and streamline event creation.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Tools like Spotify audience targeting enhance outreach effectiveness.</p></li></ol><h4 class="Typography_root__487rx #13002d Typography_body-lg-bold__487rx Typography_align-match-parent__487rx" style="--TypographyColor:#13002d"><b>Multichannel Storytelling is Essential</b></h4><ol><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Importance of storytelling across various digital platforms.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Consumers gather event information from diverse sources, including social media.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Effective storytelling helps engage audiences and build connections.</p></li></ol><h4 class="Typography_root__487rx #13002d Typography_body-lg-bold__487rx Typography_align-match-parent__487rx" style="--TypographyColor:#13002d"><b>Event Creators are the Heart of Social Connection</b></h4><ol><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Creators play a vital role in combating social isolation.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Described as “magic makers” who foster real-life connections and memories.</p></li><li><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem">Eventbrite’s mission is to support creators with necessary tools and technology.</p></li></ol><p class="Typography_root__487rx #13002d Typography_body-lg__487rx Typography_align-match-parent__487rx" style="font-weight:400;line-height:2rem"></p></div><div class="ArticleContent_cta__w6Wlm"><p class="Typography_root__487rx #3a3247 Typography_heading-sm__487rx CTASection_cta_title__R1HOn Typography_align-center__487rx" style="--TypographyColor:#3a3247">Ready to host your event?</p><div class="flex-center"><a href="https://www.eventbrite.com/signin/signup/?referrer=/manage/events/create/"><button type="button" class="Button_root__j2zr8 Button_primary__j2zr8 Button_defaultSize__j2zr8" aria-disabled="false">Get started</button></a></div></div><div class="NextArticle_next_article__LNaJP"><div class="NextArticle_header__3l3hT"><span class="Typography_root__487rx #585163 Typography_body-lg-bold__487rx NextArticle_title__GWs3j Typography_align-match-parent__487rx" style="--TypographyColor:#585163">Next Article</span><a href="/resources/eventbrite-videos/ted-dworkin-innovation/"><i class="Icon_root__1kdkz Icon_icon-small__1kdkz" aria-hidden="true"><svg 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