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fill="none" viewBox="0 0 24 24"><path d="m10.224 17 4.936-5-4.936-5-1.397 1.414L12.367 12l-3.54 3.585L10.224 17Z" clip-rule="evenodd"></path></svg></i></div><div class="Breadcrumbs_breadcrumbs__textDiv__ruypS"><p class="Typography_root__4bejd #585163 Typography_body-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Event Projection Mapping Techniques to Transform Your Venue</p></div></div><p class="Typography_root__4bejd #585163 Typography_heading-sm__4bejd ArticleContent_topic_title__OLyfi Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Event Production</p><h1 class="Typography_root__4bejd #261b36 Typography_heading-lg__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#261b36">Event Projection Mapping Techniques to Transform Your Venue</h1><p class="Typography_root__4bejd #3a3247 Typography_body-lg__4bejd ArticleContent_article_description__lyuLN Typography_align-match-parent__4bejd" style="--TypographyColor:#3a3247">Projection mapping can transform your venue with color, light and movement — discover techniques on adding a touch of the spectacular to your event design. </p><div class="RichTextRender_rich_text_render__uCmoe "><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">With vivid visuals and dynamic displays, projection mapping is an exciting way to add a touch of the spectacular to your <a href="https://www.eventbrite.com/blog/beautiful-event-design-ds00/"><u>event design</u></a>. But what exactly is it? </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Put simply, projection mapping turns objects — such as buildings, ceilings, or furniture — into a display surface for visual projections (like animations or video). The image can then be programmed using algorithms to fit perfectly onto the surface. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In this guide, you’ll discover projection mapping techniques to transform your <a href="https://www.eventbrite.com/blog/how-to-find-event-venue/"><u>venue</u></a> into a sensational visual experience for your attendees. </p><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Key takeaways</b></h2><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Event projection mapping transforms any space into an immersive visual experience using non-traditional projection surfaces — like furniture or ceilings — to display dynamic video, graphics, and animation </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Advancements in projection mapping technology, such as 3D and holographic techniques, are an exciting way to add novelty to your event for your attendees — boosting engagement in the process</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Make sure to consider the practicalities of adding projection mapping to your production schedule, such as budgeting financial and logistical resources for creating and mapping the projections</p></li></ul><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>The magic of event projection mapping</b></h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">World-building with color, visuals, and audio is the secret to unforgettable events — and projection mapping is an exciting way to do this. It’s no wonder, then, that as of 2022, the global projection mapping market was <a href="https://www.linkedin.com/pulse/projection-mapping-market-business-description/" target="_blank" rel="nofollow noopener noreferrer"><u>estimated at USD 3462.23 million</u></a> (or that it’s anticipated to reach USD 10165.45 million in 2028). </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Projection mapping is a technique that transforms objects into a display surface for video projection. The technique uses specialized software to ‘map’ the object on a virtual program, which mimics the space it will be projected on. The software then interacts with the projector to perfectly fit the image onto the object. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">From here, artists can add dynamic animation, visual effects, or optical illusions that play with depth and dimension. The effect is magical: by transforming various objects in your venue, you can create an immersive world for your attendees — and an exciting new reality. This draws attendees closer to the world of your event and your <a href="https://www.eventbrite.com/resources/event-marketing/branding/"><u>brand</u></a>, creating a memorable experience. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Whether you’re designing an <a href="https://www.eventbrite.com/blog/tech-immersive-attraction-ds00/"><u>interactive art installation</u></a> or an immersive nightclub experience, event projection mapping transforms any space — offering customized and interactive surfaces for bespoke visual storytelling and <a href="https://www.eventbrite.com/blog/experiential-marketing-definition-ds00/"><u>experiential marketing</u></a>. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Broadly speaking, there are three different categories of projection mapping: 3D, holographic, and interactive. Discover more about the three categories below. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>3D projection mapping</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">While 2D projection mapping is usually for flat or curved surfaces (like ceilings or floors), 3D projection mapping is for more complex objects — which takes into account trickier depths, lengths, heights, and other spatial concerns (for instance, a textured surface). </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">3D projection mapping involves scanning the object to create a digital drawing, applying audience perspective (for instance, if you’re creating a map for a ceiling object), and creating the content. With color, logos, animations, and graphics, 3D projection mapping offers many ways to get creative with your event design — allowing you to transform ordinary objects into eye-catching displays. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Holographic projection mapping</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Holographic projection mapping uses laser light sources to create high-resolution, three-dimensional lifelike images. Unlike AR or VR, this form of projection can create detailed images that appear to float in space — without the need for glasses or headsets. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Holographic projections can also be a great way to <a href="https://www.eventbrite.com/blog/audience-engagement-strategies/"><u>boost attendee engagement</u></a>: they can be designed to change in real time, encouraging active participation. You might choose to use this type of projection at a <a href="https://www.eventbrite.com/blog/conference-planning-checklist/"><u>conference</u></a>, for example, or a <a href="https://www.eventbrite.com/l/fandom-events/"><u>fandom convention</u></a>, where it might be used for entertainment or educational purposes. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Interactive projection mapping</b></p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">To amp up audience engagement, try interactive projection mapping — an approach that integrates interactivity into visual displays. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">In this type of projection, light is particularly important: through LED accents, you can enhance attendee engagement by drawing attention to key areas of the projection. You might also want to couple your projection with other interactive elements, such as <a href="https://www.eventbrite.com/blog/experiential-activations-brands-festivals-ds00/"><u>experiential activations</u></a> (for example, an interactive art installation at a festival). </p><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Transforming spaces with video projection technology</b></h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">From swirling neon animations on the ceiling to optical illusions on custom scenic designs throughout the venue, video projection technology can transform the ambiance of your space. By strategically using projections to add color, light, and movement, you can create visuals that complement and enhance your <a href="https://www.eventbrite.com/resources/event-planning/themes/"><u>event’s theme</u></a> and overall design. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Venue transformation</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Making sure your event theme is consistent throughout various touchpoints at your venue is key to <a href="https://www.eventbrite.com/blog/immersive-experiences-events-ds00/"><u>immersing attendees</u></a> in the experience — and video projection can be a great way to do this on a large scale. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">You can transform your venue into a themed space by projecting animation, video and images onto walls, ceilings, and floors — and ordinary spaces such as stages, rooms, or bars can be turned into dynamic visual displays. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Working with a bigger budget? Think big: try transforming your space into a themed environment — whether that’s projecting a backdrop of a lush tropical rainforest at an <a href="https://www.eventbrite.com/blog/plan-a-green-event-ds00/"><u>eco-friendly event</u></a>, or a twinkling, cosmic-inspired sky for a <a href="https://www.eventbrite.com/l/nightlife-events-management-software/"><u>club night</u></a>. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">For smaller budgets, consider the areas where video projection could make the most impact. For instance, try concentrating on specific focal points in the venue — such as entrances or speaker podiums — to add dynamic design on a smaller scale. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Customized projections</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The best thing about video projection? It’s completely customizable — so you can work with artists and designers to create a projection that works for you, your event, your audience, and your space. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">You might integrate various elements — such as themed images, branding, motion graphics, videos, and animations — to tell a visual story and add extra dimension to your event. For instance, you could play welcoming videos on walls, create panoramic backdrops, or project dynamic scenes onto tables. </p><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Creating immersive experiences through light installations</b></h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Lighting can play a starring role in creating the right atmosphere. Whether you’re opting for low-level lighting for a romantic mood or bright disco lights to get guests energized on the dancefloor, lighting is particularly important in projection mapping.</p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Advanced LED technology has expanded possibilities for creating impactful light installations; you can combine lighting and visuals to create an immersive experience. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">When you’re creating your video projection, make sure to consider the role that lighting plays. For instance, will you be projecting onto a lighter or darker surface? </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">This can affect the color palette you choose. Is the room you’re projecting in filled with natural light, or is it a little darker — and will guests be able to see projections clearly? Consider that you might need to hire additional lighting for your rigging setup in order to make the most of your projections. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Display surface innovations</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Projection mapping is the perfect time to get creative with your design — and, thanks to recent advancements in projection technology, the type of surfaces you can use is almost endless. A huge variety of surfaces can be mapped onto, with the resulting projection optimized for different video qualities, ambient lighting conditions, and viewing angles. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">You might choose to use:</p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Screen surfaces:</b> such as stretch fabrics, voiles, scrims, and mesh fabrics</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Venue spaces:</b> such as walls, ceilings, and floors — and bars, entryways, and cloakrooms</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Furniture</b>: such as chairs, tables, and sofas </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Custom scenic designs</b>: such as bespoke set design props and installations</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"><b>Outdoor space:</b> such as trees, pathways, or building exteriors </p></li></ul><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Meeting event requirements with projection mapping solutions</b></h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Whether you’re working with an agency or creating the experience in-house, projection mapping requires dedicated planning in your production process — in terms of resources, <a href="https://www.eventbrite.com/resources/budgets/"><u>budget</u></a>, and time. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Budgeting for projection mapping</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Projection mapping can have a significant impact on your <a href="https://www.eventbrite.com/resources/event-planning/"><u>event planning</u></a> — specifically, your budget. The cost of projection mapping can vary hugely depending on the size and scale of your idea, but will be influenced by a number of factors, including: </p><ul><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The duration of your event</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The size of the venue </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The complexity of the projection space(s) </p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The complexity of the projections</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Labor costs for the creative and technical teams</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The type of projection, such as 2D or 3D (3D, for instance, tends to be more costly, as it requires the timely process of rendering real-world objects in 3D)</p></li><li><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Technology required, such as the number of projectors and <a href="https://projection-mapping.org/software/" target="_blank" rel="nofollow noopener noreferrer"><u>creative design software</u></a> </p></li></ul><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Essentially, the more complex your projection is, the more intensive the planning process is likely to be — and the more expensive it will be to execute, so make sure to factor in the above costs to your budgeting. You can also speak to your agency about creative ways to reduce costs where possible. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">When creating your budget, it’s also worth considering your eventual <a href="https://www.eventbrite.com/blog/measure-event-roi-ds00/"><u>return on investment (ROI)</u></a>: one-of-a-kind visual experiences like projection mapping often encourage attendees to share their experiences on <a href="https://www.eventbrite.com/resources/event-marketing/social-media/"><u>social media</u></a>. The buzz created could go a long way in helping to sell out your next event, scaling your event, or increasing your partnership or <a href="https://www.eventbrite.com/resources/budgets/event-fundraising/"><u>funding opportunities</u></a>. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>In-house vs. outsourcing</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Projection mapping can either be done in-house (if your team has the resources) or outsourced to an external production company; the option you choose will likely have an impact on the cost. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">If you opt for in-house production, you’ll need to consider the costs of designing, planning, and executing the projections yourself — both in terms of your team’s resources, workloads, and skillsets. Iif you continue with this option, you may want to build in additional planning time to your schedule — and remember to build in projection-related solutions to your <a href="https://www.eventbrite.com/resources/event-planning/contingency-plan/"><u>contingency plan</u></a>.</p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Just as you would for different <a href="https://www.eventbrite.com/blog/event-catering-ideas-menu-ds00/"><u>catering</u></a> or merch suppliers, if you work with an external production company, make sure to obtain quotes from different providers — and ascertain exactly what will be included in your quote (for instance, design, execution, day-of tech support). You’ll also want to conduct a venue walkthrough with your chosen provider to highlight projection opportunities and optimize your budget in the best way possible. </p><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Real-world examples of event projection mapping success</b></h2><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Looking for event projection mapping ideas? From bold, colorful animations to mesmerizing displays, take a look at some of the best real-world examples of projection mapping across the globe. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Disney World (Florida)</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">At <a href="https://www.disneycampus.com/blog/the-science-behind-the-magic-disney-enchantment/" target="_blank" rel="nofollow noopener noreferrer"><u>Disney World</u></a>, Cinderella’s Castle is iconic: it’s the foreground to magical firework displays and is the focal point of Disney’s branding. To celebrate Walt Disney World Resort’s 50th anniversary, a new fireworks display, Disney Enchantment, was created. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Projection mapping played a key role in bringing the castle to life during the display: a 3D model of the castle was created, taking into account its shape, features, and dimensions. Artists and animators then worked on designing the dazzling imagery, color, and magic that the Cinderella Castle is now known for. This is projection mapping on a huge scale: it’s no wonder the design process for Disney Enchantment began two to three years before the show opened. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">teamLab (Tokyo)</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Japanese art collective <a href="https://www.teamlab.art/e/tokyo/" target="_blank" rel="nofollow noopener noreferrer"><u>teamLab</u></a> used projection mapping to create a mesmerizing display at the Digital Art Museum in Tokyo. Visitors were invited to step into a colorful and dynamic world of art, where artworks moved through the rooms freely and guests could immerse themselves in different worlds — from infinite cosmic voids to tranquil seascapes. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Like Disney Enchantment, this too was on an impressive scale: Borderless was hosted in a vast, 10,000 square metre space, and the installation was brought to life using 520 computers and 470 projectors.</p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d">Tellart (London)</h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">On a smaller scale, commissioned by London’s V&A Museum for its The Future Starts Here exhibition, Tellart created the <a href="https://www.tellart.com/projects/terraform-table" target="_blank" rel="nofollow noopener noreferrer"><u>Terraform Table</u></a>. It used projection mapping and machine intelligence to turn a giant sandpit into mountains, valleys, and lakes — inviting visitors to shape landscapes and seascapes with their hands. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">This is a great example of interactive projection mapping: as visitors form hills and valleys in the sand, an algorithm ‘reads’ the height of the sand. As if in response to the visitor’s touch, it generates lakes, rivers, and snowy peaks. These are then projected onto the sand in real time — created using thousands of satellite images fed to the algorithm — using projection mapping software. </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem"> </p><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Getting ambitious and creative with your event design is the secret to attendee engagement. From dynamic animations to optical illusions, projection mapping is an exciting design technique to bring your event space to life. Whether you’re creating vibrant animations on 3D objects or projecting video on a larger scale, projection mapping creates an immersive and engaging world for your attendees. </p><h2 class="Typography_root__4bejd #13002d Typography_heading-md__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>Frequently Asked Questions</b></h2><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>How much does projection mapping cost for events?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">The expense for projection mapping at events can range significantly, starting at $150,000 for a more modest or smaller-scale projection to upwards of $1 million for projections that are larger in scale or possess greater complexity. It’s important to note that prices may fluctuate depending on both the size and the complexity of the projection involved, so it’s worth getting in touch with production companies to discuss your requirements. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>What is projection mapping?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">Projection mapping is a technology that utilizes projectors to convert ordinary surfaces into engaging displays of animations, graphics, or videos, delivering spectacular visual experiences.</p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>What are the technical prerequisites for implementing projection mapping at events?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">For the execution of projection mapping at events, projectors are essential — along with media servers and software for creating content. The visual fidelity relies on both the resolution quality of the projectors used and how accurately the mapping is executed onto the specific space or object. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>How can projection mapping transform event spaces?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">By projecting images and animations onto multiple surfaces, projection mapping has the power to transform event spaces into dynamic environments that can enhance the ambiance and amp up attendee engagement with color, movement and lighting. </p><h3 class="Typography_root__4bejd #13002d Typography_heading-sm__4bejd Typography_align-match-parent__4bejd" style="--TypographyColor:#13002d"><b>What factors influence the budget for projection mapping?</b></h3><p class="Typography_root__4bejd #13002d Typography_body-lg__4bejd Typography_align-match-parent__4bejd" style="font-weight:400;line-height:2rem">When planning for projection mapping at an event, it is crucial to consider various elements that can impact the budget. These include the length of time the event will run, how intricate the projections are intended to be, labor expenses associated with both creative and technical personnel, as well as the specific technology needed for executing these projections.</p></div><div class="ArticleContent_cta__w6Wlm"><p class="Typography_root__4bejd #3a3247 Typography_heading-sm__4bejd CTASection_cta_title__R1HOn Typography_align-center__4bejd" style="--TypographyColor:#3a3247">Ready to host your event?</p><div class="flex-center"><a href="https://www.eventbrite.com/signin/signup/?referrer=/manage/events/create/"><button type="button" class="Button_root__wk7tf Button_primary__wk7tf" aria-disabled="false">Get started</button></a></div></div><div class="NextArticle_next_article__LNaJP"><div class="NextArticle_header__3l3hT"><span class="Typography_root__4bejd #585163 Typography_body-lg-bold__4bejd NextArticle_title__GWs3j Typography_align-match-parent__4bejd" style="--TypographyColor:#585163">Next 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","urlSlug":"event-projection-mapping","breadcrumbTitle":null,"cta":{"ctaTitle":"Ready to host your event?","ctaText":"Get started","ctaUrl":"https://www.eventbrite.com/signin/signup/?referrer=/manage/events/create/"},"seoMetadata":{"metaTitle":"Event Projection Mapping: Transform Your Venue | Eventbrite","metaDescription":"Projection mapping can transform your venue with color, light and movement — discover techniques on adding a touch of the spectacular to your event design. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this guide, you’ll discover projection mapping techniques to transform your ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/blog/how-to-find-event-venue/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"venue","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" into a sensational visual experience for your attendees. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can transform your venue into a themed space by projecting animation, video and images onto walls, ceilings, and floors — and ordinary spaces such as stages, rooms, or bars can be turned into dynamic visual displays. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Working with a bigger budget? 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Creating immersive experiences through light installations","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Lighting can play a starring role in creating the right atmosphere. Whether you’re opting for low-level lighting for a romantic mood or bright disco lights to get guests energized on the dancefloor, lighting is particularly important in projection mapping.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Advanced LED technology has expanded possibilities for creating impactful light installations; you can combine lighting and visuals to create an immersive experience. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you’re creating your video projection, make sure to consider the role that lighting plays. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You might choose to use:","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Screen surfaces:","nodeType":"text"},{"data":{},"marks":[],"value":" such as stretch fabrics, voiles, scrims, and mesh fabrics","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Venue spaces:","nodeType":"text"},{"data":{},"marks":[],"value":" such as walls, ceilings, and floors — and bars, entryways, and cloakrooms","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Furniture","nodeType":"text"},{"data":{},"marks":[],"value":": such as chairs, tables, and sofas ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Custom scenic designs","nodeType":"text"},{"data":{},"marks":[],"value":": such as bespoke set design props and installations","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Outdoor space:","nodeType":"text"},{"data":{},"marks":[],"value":" such as trees, pathways, or building exteriors ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Meeting event requirements with projection mapping solutions","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whether you’re working with an agency or creating the experience in-house, projection mapping requires dedicated planning in your production process — in terms of resources, ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/resources/budgets/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"budget","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", and time. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Budgeting for projection mapping","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Projection mapping can have a significant impact on your ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/resources/event-planning/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"event planning","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" — specifically, your budget. The cost of projection mapping can vary hugely depending on the size and scale of your idea, but will be influenced by a number of factors, including: ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The duration of your event","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The size of the venue ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The complexity of the projection space(s) ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The complexity of the projections","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Labor costs for the creative and technical teams","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"The type of projection, such as 2D or 3D (3D, for instance, tends to be more costly, as it requires the timely process of rendering real-world objects in 3D)","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Technology required, such as the number of projectors and ","nodeType":"text"},{"data":{"uri":"https://projection-mapping.org/software/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"creative design software","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[],"value":"Essentially, the more complex your projection is, the more intensive the planning process is likely to be — and the more expensive it will be to execute, so make sure to factor in the above costs to your budgeting. 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The buzz created could go a long way in helping to sell out your next event, scaling your event, or increasing your partnership or ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/resources/budgets/event-fundraising/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"funding opportunities","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"In-house vs. outsourcing","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Projection mapping can either be done in-house (if your team has the resources) or outsourced to an external production company; the option you choose will likely have an impact on the cost. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you opt for in-house production, you’ll need to consider the costs of designing, planning, and executing the projections yourself — both in terms of your team’s resources, workloads, and skillsets. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Disney World (Florida)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"At ","nodeType":"text"},{"data":{"uri":"https://www.disneycampus.com/blog/the-science-behind-the-magic-disney-enchantment/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Disney World","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", Cinderella’s Castle is iconic: it’s the foreground to magical firework displays and is the focal point of Disney’s branding. To celebrate Walt Disney World Resort’s 50th anniversary, a new fireworks display, Disney Enchantment, was created. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Projection mapping played a key role in bringing the castle to life during the display: a 3D model of the castle was created, taking into account its shape, features, and dimensions. Artists and animators then worked on designing the dazzling imagery, color, and magic that the Cinderella Castle is now known for. This is projection mapping on a huge scale: it’s no wonder the design process for Disney Enchantment began two to three years before the show opened. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"teamLab (Tokyo)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Japanese art collective ","nodeType":"text"},{"data":{"uri":"https://www.teamlab.art/e/tokyo/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"teamLab","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" used projection mapping to create a mesmerizing display at the Digital Art Museum in Tokyo. Visitors were invited to step into a colorful and dynamic world of art, where artworks moved through the rooms freely and guests could immerse themselves in different worlds — from infinite cosmic voids to tranquil seascapes. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Like Disney Enchantment, this too was on an impressive scale: Borderless was hosted in a vast, 10,000 square metre space, and the installation was brought to life using 520 computers and 470 projectors.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tellart (London)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"On a smaller scale, commissioned by London’s V\u0026A Museum for its The Future Starts Here exhibition, Tellart created the ","nodeType":"text"},{"data":{"uri":"https://www.tellart.com/projects/terraform-table"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Terraform Table","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". It used projection mapping and machine intelligence to turn a giant sandpit into mountains, valleys, and lakes — inviting visitors to shape landscapes and seascapes with their hands. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This is a great example of interactive projection mapping: as visitors form hills and valleys in the sand, an algorithm ‘reads’ the height of the sand. As if in response to the visitor’s touch, it generates lakes, rivers, and snowy peaks. These are then projected onto the sand in real time — created using thousands of satellite images fed to the algorithm — using projection mapping software. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Getting ambitious and creative with your event design is the secret to attendee engagement. From dynamic animations to optical illusions, projection mapping is an exciting design technique to bring your event space to life. Whether you’re creating vibrant animations on 3D objects or projecting video on a larger scale, projection mapping creates an immersive and engaging world for your attendees. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Frequently Asked Questions","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"How much does projection mapping cost for events?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"The expense for projection mapping at events can range significantly, starting at $150,000 for a more modest or smaller-scale projection to upwards of $1 million for projections that are larger in scale or possess greater complexity. It’s important to note that prices may fluctuate depending on both the size and the complexity of the projection involved, so it’s worth getting in touch with production companies to discuss your requirements. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What is projection mapping?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Projection mapping is a technology that utilizes projectors to convert ordinary surfaces into engaging displays of animations, graphics, or videos, delivering spectacular visual experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What are the technical prerequisites for implementing projection mapping at events?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"For the execution of projection mapping at events, projectors are essential — along with media servers and software for creating content. The visual fidelity relies on both the resolution quality of the projectors used and how accurately the mapping is executed onto the specific space or object. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"How can projection mapping transform event spaces?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"By projecting images and animations onto multiple surfaces, projection mapping has the power to transform event spaces into dynamic environments that can enhance the ambiance and amp up attendee engagement with color, movement and lighting. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What factors influence the budget for projection mapping?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"When planning for projection mapping at an event, it is crucial to consider various elements that can impact the budget. 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But what exactly is it? ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Put simply, projection mapping turns objects — such as buildings, ceilings, or furniture — into a display surface for visual projections (like animations or video). The image can then be programmed using algorithms to fit perfectly onto the surface. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this guide, you’ll discover projection mapping techniques to transform your ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/blog/how-to-find-event-venue/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"venue","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" into a sensational visual experience for your attendees. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Key takeaways","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Event projection mapping transforms any space into an immersive visual experience using non-traditional projection surfaces — like furniture or ceilings — to display dynamic video, graphics, and animation ","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Advancements in projection mapping technology, such as 3D and holographic techniques, are an exciting way to add novelty to your event for your attendees — boosting engagement in the process","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"},{"data":{},"content":[{"data":{},"content":[{"data":{},"marks":[],"value":"Make sure to consider the practicalities of adding projection mapping to your production schedule, such as budgeting financial and logistical resources for creating and mapping the projections","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"list-item"}],"nodeType":"unordered-list"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"The magic of event projection mapping","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"World-building with color, visuals, and audio is the secret to unforgettable events — and projection mapping is an exciting way to do this. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"From here, artists can add dynamic animation, visual effects, or optical illusions that play with depth and dimension. The effect is magical: by transforming various objects in your venue, you can create an immersive world for your attendees — and an exciting new reality. This draws attendees closer to the world of your event and your ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/resources/event-marketing/branding/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"brand","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", creating a memorable experience. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Whether you’re designing an ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/blog/tech-immersive-attraction-ds00/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"interactive art installation","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" or an immersive nightclub experience, event projection mapping transforms any space — offering customized and interactive surfaces for bespoke visual storytelling and ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/blog/experiential-marketing-definition-ds00/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"experiential marketing","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Broadly speaking, there are three different categories of projection mapping: 3D, holographic, and interactive. Discover more about the three categories below. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"3D projection mapping","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"While 2D projection mapping is usually for flat or curved surfaces (like ceilings or floors), 3D projection mapping is for more complex objects — which takes into account trickier depths, lengths, heights, and other spatial concerns (for instance, a textured surface). ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"3D projection mapping involves scanning the object to create a digital drawing, applying audience perspective (for instance, if you’re creating a map for a ceiling object), and creating the content. With color, logos, animations, and graphics, 3D projection mapping offers many ways to get creative with your event design — allowing you to transform ordinary objects into eye-catching displays. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Holographic projection mapping","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Holographic projection mapping uses laser light sources to create high-resolution, three-dimensional lifelike images. Unlike AR or VR, this form of projection can create detailed images that appear to float in space — without the need for glasses or headsets. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Holographic projections can also be a great way to ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/blog/audience-engagement-strategies/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"boost attendee engagement","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":": they can be designed to change in real time, encouraging active participation. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Interactive projection mapping","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"To amp up audience engagement, try interactive projection mapping — an approach that integrates interactivity into visual displays. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"In this type of projection, light is particularly important: through LED accents, you can enhance attendee engagement by drawing attention to key areas of the projection. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Venue transformation","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Making sure your event theme is consistent throughout various touchpoints at your venue is key to ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/blog/immersive-experiences-events-ds00/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"immersing attendees","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" in the experience — and video projection can be a great way to do this on a large scale. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"You can transform your venue into a themed space by projecting animation, video and images onto walls, ceilings, and floors — and ordinary spaces such as stages, rooms, or bars can be turned into dynamic visual displays. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Working with a bigger budget? 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Creating immersive experiences through light installations","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Lighting can play a starring role in creating the right atmosphere. Whether you’re opting for low-level lighting for a romantic mood or bright disco lights to get guests energized on the dancefloor, lighting is particularly important in projection mapping.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Advanced LED technology has expanded possibilities for creating impactful light installations; you can combine lighting and visuals to create an immersive experience. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"When you’re creating your video projection, make sure to consider the role that lighting plays. 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","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Budgeting for projection mapping","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Projection mapping can have a significant impact on your ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/resources/event-planning/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"event planning","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" — specifically, your budget. 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The buzz created could go a long way in helping to sell out your next event, scaling your event, or increasing your partnership or ","nodeType":"text"},{"data":{"uri":"https://www.eventbrite.com/resources/budgets/event-fundraising/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"funding opportunities","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"In-house vs. outsourcing","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Projection mapping can either be done in-house (if your team has the resources) or outsourced to an external production company; the option you choose will likely have an impact on the cost. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"If you opt for in-house production, you’ll need to consider the costs of designing, planning, and executing the projections yourself — both in terms of your team’s resources, workloads, and skillsets. 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You’ll also want to conduct a venue walkthrough with your chosen provider to highlight projection opportunities and optimize your budget in the best way possible. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"Real-world examples of event projection mapping success","nodeType":"text"}],"nodeType":"heading-2"},{"data":{},"content":[{"data":{},"marks":[],"value":"Looking for event projection mapping ideas? From bold, colorful animations to mesmerizing displays, take a look at some of the best real-world examples of projection mapping across the globe. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Disney World (Florida)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"At ","nodeType":"text"},{"data":{"uri":"https://www.disneycampus.com/blog/the-science-behind-the-magic-disney-enchantment/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Disney World","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":", Cinderella’s Castle is iconic: it’s the foreground to magical firework displays and is the focal point of Disney’s branding. To celebrate Walt Disney World Resort’s 50th anniversary, a new fireworks display, Disney Enchantment, was created. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Projection mapping played a key role in bringing the castle to life during the display: a 3D model of the castle was created, taking into account its shape, features, and dimensions. Artists and animators then worked on designing the dazzling imagery, color, and magic that the Cinderella Castle is now known for. This is projection mapping on a huge scale: it’s no wonder the design process for Disney Enchantment began two to three years before the show opened. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"teamLab (Tokyo)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Japanese art collective ","nodeType":"text"},{"data":{"uri":"https://www.teamlab.art/e/tokyo/"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"teamLab","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":" used projection mapping to create a mesmerizing display at the Digital Art Museum in Tokyo. Visitors were invited to step into a colorful and dynamic world of art, where artworks moved through the rooms freely and guests could immerse themselves in different worlds — from infinite cosmic voids to tranquil seascapes. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Like Disney Enchantment, this too was on an impressive scale: Borderless was hosted in a vast, 10,000 square metre space, and the installation was brought to life using 520 computers and 470 projectors.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Tellart (London)","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"On a smaller scale, commissioned by London’s V\u0026A Museum for its The Future Starts Here exhibition, Tellart created the ","nodeType":"text"},{"data":{"uri":"https://www.tellart.com/projects/terraform-table"},"content":[{"data":{},"marks":[{"type":"underline"}],"value":"Terraform Table","nodeType":"text"}],"nodeType":"hyperlink"},{"data":{},"marks":[],"value":". It used projection mapping and machine intelligence to turn a giant sandpit into mountains, valleys, and lakes — inviting visitors to shape landscapes and seascapes with their hands. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"This is a great example of interactive projection mapping: as visitors form hills and valleys in the sand, an algorithm ‘reads’ the height of the sand. As if in response to the visitor’s touch, it generates lakes, rivers, and snowy peaks. These are then projected onto the sand in real time — created using thousands of satellite images fed to the algorithm — using projection mapping software. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"\n","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Getting ambitious and creative with your event design is the secret to attendee engagement. 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It’s important to note that prices may fluctuate depending on both the size and the complexity of the projection involved, so it’s worth getting in touch with production companies to discuss your requirements. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What is projection mapping?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"Projection mapping is a technology that utilizes projectors to convert ordinary surfaces into engaging displays of animations, graphics, or videos, delivering spectacular visual experiences.","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[{"type":"bold"}],"value":"What are the technical prerequisites for implementing projection mapping at events?","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"For the execution of projection mapping at events, projectors are essential — along with media servers and software for creating content. 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